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      "permlink": "steemitboard-notify-wegetdesign-20190516t152153000z",
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      "body": "Congratulations @wegetdesign! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@wegetdesign/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@wegetdesign) and compare to others on the [Steem Ranking](http://steemitboard.com/ranking/index.php?name=wegetdesign)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/japanese/@steemitboard/new-japanese-speaking-community-steem-meetup-badge\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmRWbAjbeETEaqSPLcpwYX1JN5pZhdPffv4q6DaBs6xvZm/image.png\"></a></td><td><a href=\"https://steemit.com/japanese/@steemitboard/new-japanese-speaking-community-steem-meetup-badge\">New  japanese speaking community Steem Meetup badge</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "title": "Read our experience on successfully joining the Natwest Accelerator Scheme",
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      "body": "Most forms on websites, are great at collecting data and notifying the business of a lead.\n\nI.e a basic one way form:\n\n![2018-08-07_18-25-14.png](https://cdn.steemitimages.com/DQmcyBqqTJBmDavY5ijPqAtwK3SLsdWYM4JN5G7V5y18aNc/2018-08-07_18-25-14.png)\n\n**The business process goes a little like this:**\n\n- Form completed\n- Form data sent to business\n- Business process the data\n- Business sends relevant information to customer\n- Client while waiting for you to respond, has gone to another competitor\n\n**How can you reduce this process to speed up the response to the client?**\n\nThe best option is to supply the information, the potential client is looking for, instantly.\n\nIt has to be Instant, Informative and Smart (Able to carry out processes)\n\nA general tendency with service companies in particular, is that each quote may be unique depending on the requirements of the client. \n\nTo overcome this difficulty, you need to see how the data is processed by the business. Can your service be compartmentalised and pricing assigned to a particular function or service.\n\nEven though this may seem complex, breaking down your costs. Will not only allow you to see how much things are in detail, but you may be able to package your service better.\n\nAdding this as available information for a client, should garner more custom, especially in a world of instant information gratification.\n\nFor example, as a web app development company, we don’t even know the price of a project, until it’s presented to us. But what we do know is how much standard things cost, even if it was many different possible combinations.\n\nSo we developed a PHP quotation calculator, that stored all the various possible combinations, and based on the user input, an estimated price was instantly displayed to the client.\n\n![wegetdesign.png](https://cdn.steemitimages.com/DQmbvjx2dSZ2TKC2uW1mXSNjAPHeG6gM5MBRMZJNonaggkd/wegetdesign.png)\n\nFrom acquiring the lead, we would then refine the quote with the client. But since they had the information instantly, they were already in a position to take the next stage and go through with the project.\n\nBut our form was fairly simple, but did exactly the requirement we needed it for. Some of our clients have more complex requirements. A good example is Lingo Translation, a company that focuses on translating important documents all over the world.\n\nWe had the privilege of developing a fairly complex quotation form for them.\n\n![form - lingo.png](https://cdn.steemitimages.com/DQmesnaB7toKRwS9V7FT9C7sq8uaYbBMhFM6G89XPHM1m1X/form%20-%20lingo.png)\n\nWith prices needed to be set per word, per page, 50+ languages, document type. The price would change dynamically according to the user input. Giving an instant quote, instead of a normally fairly complex process that would take up to 1–3 hours or even overnight.\n\nAnd after all that hard calculating, adding a simple payment system powered by paypal, the end-customer can order instantly too. So rather than looking at your inbox for quotes to process, you will be looking at orders that need completing.\n\nWith the smart form embedded in your website, the form process now goes a little like this:\n\n- Form completed, client informed, client purchased\n- Business carries out service\n\nThe form can then be adapted further, by creating a customer application that sits at the back-end, that allows you to share vital information to each client, kind of like online banking. Giving them a dedicated login with features that help the flow of your business. But that is another topic for another day.\n\nOnline Forms, do a lot more work that you think they can.\n\n\n[wegetdesign.com!](https://wegetdesign.com)\n\nA website and application development company.",
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      "title": "How to create an effective mobile marketing strategy",
      "body": "![Mobile Marketing.jpg](https://cdn.steemitimages.com/DQmdWJp98ZLnucb3DLkSZUt4ZERxprzuqNeN78wrZrzv2DF/Mobile%20Marketing.jpg)\n\nWhen you go to the mall or to a coffee shop, you will see that everyone is holding a mobile phone. It has become a necessity that a person cannot simply go on in life without owning or using one. This does not only affect the way we live but also the way we do business.\n\nAn article from [Nectafy](http://nectafy.com/mobile-marketing-trends-mash-up/) states that 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. If we want to reach our customers, we need to improve our mobile marketing.\n\nMobile marketing is a multi-channel, digital marketing strategy that targets audience through their mobile devices such as smartphones and tablets with websites, email, SMS and MMS, social media, and apps. All businesses need to focus on this today to keep up with the evolving age.  \n\nTo create an effective mobile marketing strategy, below are questions you need to ask your team:\n\n### **1. What does your target audience want and need?**\n\nUnderstanding your audience is always the first step to making a marketing strategy. It is easier to know which channel to use or what tone of voice your messages should have when you have a more vivid picture of your target audience. \n\nStart by creating a list of customer profiles that include background, reason for usage, preferred content, role in the purchase process and their mobile habits. You can conduct surveys or monitor your website’s mobile traffic numbers.\n\nThis should determine if you need a mobile-friendly website, mobile advertising for email, SMS/MMS marketing or mobile app notifications. \n\n### **2. What are your goals?**\n\nA goal-oriented strategy helps set the pace of your success. It is very important to know your objectives from the start so that you would know how to approach your customers. To be able to make the right goals, you can ask the following questions.\n\nWhat are you currently doing for mobile? If you are already doing a mobile marketing, how is it going?\n\nWho are your key audiences?\n\nWhat do you expect from your new strategy?\n\nFrom there, set realistic goals and deadlines. Then, start taking action to achieve them.\n\n### **3. What are your KPIs?**\n\nTo evaluate your mobile marketing strategy, you need to set KPIs that would determine your success. Some examples are listed below:\n\nEngagement – Your new strategy can be assessed by the increase of engagement customers make with your platforms.\n\nAcquisition – Every successful marketing should result to increase of sales. If your plan does not present a clear call-to-action, changes have to be applied.\n\nCustomer Service – Are your mobile services easily accessible? Customers will keep coming back for what is convenient for them so your outcome should allow them to do that. \n\n### **4. What are the results in mobile metrics?**\n\nGoogle Analytics can help monitor the mobile usage of your website. The data acquired should indicate how well your content is engaging with your audience. It should also reveal the key landing pages for mobile browsing. The Sr. Director, Marketing Analytics of National Geographic, Mia Vallo, [said](https://www.google.com/analytics/#?modal_active=none) that \"Google’s  analytics products helped us improve engagement by 33% and click-throughs by 21% for content promotions on our homepage.\" Learn more about this by visiting their website. \n\nAnswer these questions and start making your own strategy for a better and more productive mobile marketing. Let us know in the comments below if you have additional points that have helped you achieve success.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://wegetdesign.com/why-you-need-to-have-the-right-logo/",
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      "permlink": "why-you-need-to-have-the-right-logo",
      "title": "WHY YOU NEED TO HAVE THE RIGHT LOGO",
      "body": "![Amazon.jpg](https://cdn.steemitimages.com/DQmeAvsj2o9PdcRpj8KyqL9Z61C1fmDZie3egfLCSzEr5i5/Amazon.jpg)\n\nSuccess starts from creating the right logo. This has been proven true by companies that spent time in making and developing “the one” such as Apple, Shell, Canon, General Electric (GE), IBM, Lay’s and other well-known organizations. When they finally found what best represented them, they stuck to it and it immensely affected their popularity.    \n  \nHere are few points on why you should spend time, money and effort in creating THE right logo for your business:    \n  \n**1.    It reflects your identity.**    \n  \nAmazon’s logo has a smile from A to Z to relay the message that *“the company is willing to deliver everything to everyone, anywhere in the world.”* It did not just send the right message to its customers but it also became a daily reminder to their team what the company’s goals and values are.    \n  \nHaving the right logo sets the tone of which a company will function from. A lousy logo shows a lousy institution that can either produce lousy employees or attract lousy customers who will not return for the products or services being offered.    \n  \n**2.    It derives right customer response and sales.**    \n  \nFirst impressions last. This applies to every aspect of our lives – in dating, going to school, having your first day at work and most especially, in business. Logos serve as a first impression of how good or bad a company is. They have a great and lasting effect on how you want your customers to respond.    \n  \nWhen the clothing brand Gap tried to revise their logo in 2010, the reaction of the public and its shareholders was not positive at all. One Harvard Business Review stated, *“The logo looks like something my pet hamster could cook up in PowerPoint.”* Of course, this did not help their sales.    \n  \nA study was also published on 2013 in[ Psychological Science](http://pss.sagepub.com/content/24/7/1208.abstract) which concludes that logos and branding can have a profound influence on decision-making. The result suggests that *“branding information and subjective preference are integrated into a single source of evidence in the decision-making process, thereby altering choice behavior.”*    \n  \n**3.    It distinguishes you in the market.**    \n  \nAs Aristotle said, *“the soul cannot think without an image”*. If you want to rise above your competitors, you should make it easier for people to picture your product/services. What do I mean by that? When consumers make a listing of groceries, they will remember the items they need by their aesthetic feature which includes the logo and branding. The right logo will easily remind your target customers what you are offering. It is very crucial to have an efficient trademark that does not only relay the message of your identity but would also increase your brand popularity. It is what will set you apart from others.    \n  \nFinding the right logo is a crazy process but once you find “the one”, it will definitely help you in the long run.",
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      "permlink": "keep-your-business-relevant",
      "title": "Keep Your Business Relevant",
      "body": "![Have you been updating.jpg](https://cdn.steemitimages.com/DQmboJ5ev2RYFb2vQoCLHibS24n2UsRSp5ZMBocnaVQj55Y/Have%20you%20been%20updating.jpg)\n\n**Keep Your Business Relevant**    \n     \nBecause change is the motto of the present age, we are pressured to keep evolving and innovating. New trends are always on the rise and it could be hard for us if we do not learn to keep up. A decade ago, flip phones were very popular and everyone has bought one but today, these phones are obsolete in a world full with touch-sensitive edgeless phones. Flying cars will no longer be an imagination and who knows, *Transformer *vehicles may not be impossible few years from now.    \n     \nThis could be a very essential factor to be considered in our businesses. If we do not catch up now, we will struggle in the near future.    \n     \n**So how do we make our businesses stay relevant?**    \n     \n**a.    Market research should never stop.** \n     \nWe get too busy in our day to day functions – focusing on sales and operations - that we often forget the importance of consistently conducting market research.     \n     \nInstagram started as a new location-based, check-in app called Burbn by Kevin Systrom and Mike Krieger. When they first released the app, they immediately re-evaluated the market and received feedback. *\"If felt cluttered, and overrun with features,\" *Systrom said. They also realized that they were late to the game with big competitors ahead of them so they revamped the app, removing almost all of their features except simply posting, commenting, and liking the photos. They re-launched with a new brand and the rest is history.     \n     \nIf they have not looked into the market and changed their strategy, they would have not made such a huge success with their app.    \n     \n**b.    Hire young minds!**    \n     \nThe CEO of US Liability Insurance Group of Wayne, Penn. - Tom Nearny told - [The Philadelphia Inquirer](http://www.philly.com/philly/blogs/jobs/INQ_JOBBING_Hiring-young-people-More-trouble-or-worth-it-.html) in 2014 that they have always hired fresh graduates every year and said, *\"It helps me learn how they see things, how they hear things, how they understand our culture. It helps fuels things. I’ve just been amazed at how much talent there is.*”     \n     \nYoung minds produce brilliant ideas. They do not only bring energy to the team but they also come up with the newest innovations. A new trend comes up every minute and the best ones who can spot the most in-demand and up-to-date concepts in town are the social media savvy generation. It is good to see what they can bring to the table.    \n     \n**c.    Keep innovating with the products/services you offer.**    \n     \nComplacency is the number one enemy of success. There is always something new arriving in the market which will be better, stronger and bigger than what you can offer. When we stop developing our products and services, we stop growing. Steve Jobs once said, *“Innovation is the only way to win”* and we can see how well that worked for him and the Apple empire.     \n     \n**d.    Take part in the digital world (and keep updating!)**    \n     \nOnline presence is now a must for all businesses. Every company should at least have a website and a social media account because the first thing every consumer does is check online for the products and services they are getting. But it should not just stop there. We need to keep learning new ways to boost customer interactions online through updating our presence on these platforms.    \n     \nMaintaining a website could be a tedious job, especially with the operational work that needs to be accomplished but an article from LifeHack.org suggests that a *“two-year old website may be too old”*. In two years, North and South Korea have already made peace, Artificial Intelligence is already in function and Donald Trump has become the US President. Our website should be consistently developed into giving livelier and easier access to the visitors.     \n     \nAt the end of the day, these will remain guidelines unless we take action. It’s time to make it happen! \n\n\nWritten by Mary Garcia on behalf of www.wegetdesign.com",
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      "permlink": "creating-an-effective-marketing-strategy-fast",
      "title": "Creating an effective marketing strategy - Fast",
      "body": "![Fast marketing strategy.png](https://cdn.steemitimages.com/DQmeVjbXvQpkur1sc7MocmnXY1hF3Py25qWXCGuUpKgvWhS/Fast%20marketing%20strategy.png)\n  \nCreating content can be very difficult, especially if you are like me and have brain freezes on what may attract your audience.     \n  \nThe best method of attracting your audience is first find out what they are **searching for**. There are many tools out there, but if just starting off, it’s best to start with the free tools.     \n  \nA good tool is [Moz.com](https://moz.com) it allows you to see what potential customers are searching for and allows you to create content that meets that need.     \n  \n**How is this done?**    \n  \n- Start by signing up a free account to Moz.com\n- List your established competitors URLs\n- Enter the URLs and order by monthly volume \n  \nThere you have it, the top ranking keywords or phrases for your industry.     \n  \nFor example, we are a [web design company](http://wegetdesign.com/) situated in Cardiff and so are my competitors.     \n  \nSo you would think that their potential customers found them with phrases like Web Designer Cardiff, Web Design etc. Focusing on the keywords related to the service. But when I listed our competitors domains, to my surprise I found that my competition are being found with phrases that do not relate to their core business, but more around helpful guides of loosely related information.     \n  \nFor example, the post with the most volume - turned out to have the following keyword phrase - **best time to post on instagram**:     \n  \n![2018-05-30_11-40-26.png](https://cdn.steemitimages.com/DQmdnd87HLFcZiHW7Jp8vKg9wAsFhuDv4qkhWDLSyKG6T9N/2018-05-30_11-40-26.png)\n  \nAs compared with keywords that exactly matched the service:    \n  \n![2018-05-30_11-50-58.png](https://cdn.steemitimages.com/DQmbvaxpR5qBWbfcRJuLcCUwTrNvwEQ93oZUknTehPCVddq/2018-05-30_11-50-58.png)\n  \nWith over 100 times the monthly volume of **Website Design**.** **It seems that a lot of their customers were finding them on a very loosely based term.     \n  \nYou would think that sales conversations would be very poor for a non-related term, but let's look at this a little bit closer.     \n  \n- 6000 loosely related searches vs 60 accurate searches\n  \nAccording to [Search Engine Land](https://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083), the average landing page conversion was 2.35%, so even if 100% all the accurate searches converted to sales, 2.35% of 6000 loosely related searches would still convert 141 customers. That is a 135% increase on being accurate with your content plus the repeat brand awareness would far exceed just pushing your stand alone offering.      \n  \nI think my next post should be about **instagram** :)    \n  \nIf looking to create content, the important takeaway is find out what your potential customers are looking for, and try and match that need. In doing so, you only find yourself spending equal time in creating content, but can focus on content that actually reaches a much wider audience.     \n  \n  \nWritten by **[Omar Moulani](https://www.linkedin.com/in/omarmoulani)** on behalf of [www.wegetdesign.com](https://wegetdesign.com/)",
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      "body": "## Top tools for social media \n\n![the best social tools.png](https://steemitimages.com/DQmaGubYqPUDGnGrSxNDeQV9i6zu7rq6UmhRVGerj8c3uC4/the%20best%20social%20tools.png)\n  \nCreating content is hard, but like the motivational speaker Les Brown stated *“You don’t have to be great to get started, but you have to get started to be great.”*    \n  \nA trick to working and planning is to create consistency. A consistent habit, can allow you to breakdown what is difficult, into focused parts. As per Dwayne Johnson’s famous quote *“Success isn’t always about greatness. It is about consistency.”*    \n  \nWe want to share the tools that we use, that allows us to do this. Creating a single social post requires imagination, but there are plenty of sources that allow you to understand what works.     \n  \nRather than come up with something from scratch, find what works and adapt it for your business.    \n  \nTips to create [perfect tweets.](null)  \n  \nSimplymeasured, a social media company, created a guide based on a study of over hundred thousand tweets from the top 100 global brands.     \n  \n- They found out that using hashtags and links together will outperform just one or another. \n- Don’t #Hashtag Overload: Tweets with more than two hashtags get 32% LESS engagement.\n- Tweet Longer: Tweets with under 60 characters see 1/3 the engagement of longer Tweets. Brand Tweets that use more than 120 characters perform best.\n- Clear Call to actions: Tweets containing the word “click” average 35% more engagement than the brand average.\n  \nOnce we understood what works, we built up a list of subject matter:     \n  \n- Help Guides. Give back to the community, even if it does not sell any new business. It will position you as a knowledge expert within your industry. \n- Offers. Customers love deals, in fact we all love deals. Even your local supermarket knows, this with the famous BOGOF (Buy one get one free) \n- Features. You add a new process or service to your business, tell your customers about it. \n- Feedback. Create engaging posts, with focus on asking your audience. Conduct surveys and polls. \nThen once you have your draft content, focus on the design. Like the early founder of Apple stated - Markkula *“People DO judge a book by its cover”*.     \n  \nYour content should be polished and an easy way to accomplish this, with a minimal budget, are tools like Canva.     \n  \n[Canva](https://about.canva.com/) is a freemium tool, that allows you to create really nice social image content. A picture tells a thousand words and according to Simply Measured social study “*using Tweets with images average 2X the engagement of Tweets without images*.”    \n  \nDon’t have much imagery, we tackle this with two methods. The first is using copyright free image databases. Brilliant ones are [Pixabay](https://pixabay.com/) and [Pexels](https://www.pexels.com). You will find a good selection of images that if combined with Canva, upscales the presentation of your business.     \n  \nOur second method, is we embed the social content collection process into our business processes. We created a google drive folder, that all our staff have access to. From their desktop and their mobile.     \n  \nEvery department while working, can dump images, files, documents, videos in one folder. This will keep our marketing department with almost endless amounts of content to curate.     \n  \nAs per the beginning of this article - consistency is important. To help us with this, we use [Buffer](https://buffer.com/app), a scheduling application. A social media posting tool that connects to up to 3 social platforms for free, and more on a paid subscription that is less than a few coffees per month.     \n  \nThe platform allows us to schedule posts for period of time. Our general messages schedule everyday, up to two weeks in advance. Allowing us to focus on a content ark. A story that is told about our services and brand, that really allows us to be systematic in our approach. And also allows us to focus on key pieces that in addition we post every few days.     \n  \nSocial media does not need to be difficult, the hardest part is designing the habits within your processes that will allow you to create a strong base of your communication. Again quoting Les Brown *“Live out of your imagination instead of out of your memory.”*    \n  \n  \n  \nWritten by [Omar Moulani](https://www.linkedin.com/in/omarmoulani) on behalf of [www.wegetdesign.com](https://wegetdesign.com/)",
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      "title": "Business fundamentals are down to your design",
      "body": "![design your fundamentals.png](https://steemitimages.com/DQmbRQcNPfK1SZbxjU5ZmzdcTXKXHQy6ByNXnrdsjzV8RwH/design%20your%20fundamentals.png)\n\n\n* Design of your team\n* Design of your processes\n* Design of your presence\n* Your ethos is culmination of these aspects.\n\nSpending time designing how everything should work within your organisation is important. Generally most businesses have a solid idea of functionality and design of their website. They are particular about every aspect, how it works, the customer flow, technical features. Most business owners understand these areas well.\n\nBut in an organization that stretches from growth, other parts tend to be less well thought out and designed. And the parts covered, come from a view of need.\n\nThere is nothing wrong with this approach, lack of time is the usual cause. But I request my fellow entrepreneurs, to stop for one moment. Take a day from your schedule, just one is required. And sit down and type a **design plan**. Similar to a business plan, but not for investors, not for the bank, not for customers, but for you personally.\n\nIt should be a simple but detailed enough document. No fancy graphics, but a simple to-do with reasons and covering what resources you have available for certain tasks.\n\nThere is not a one method to do this. Whatever suits your brain, the way you view a business. The way I approach this is to focus first on customer viewpoint, create an analysis of the underlying processes, with a final assessment of the matching resources.\n\nFor example, 3 main areas that I try to cover:\n\n## Perfect Presentation\n\nThis is basically your entire service. Every aspect that is experienced by your potential and existing clients. From initial communication, to the service and after service care. These also happen to be your core services that actually have an effect on your bottom line.\n\n## Perfect Processes\n\nFrom understanding every aspect of your presentation, you can now focus on design of each task. Involving breaking down each task, into a subset of processes. A step by step process, given you the birds eye approach, to see what resources are required to make each detail very smooth and easy on the business.\n\n## Required Resources\n\nAt the time, you may not have the adequate resources in place to improve all at once. Aim to prioritise aspects that are required to improve a task/process. Usually starting with pre-existing human resources, including yourself, are easier on the budget. It just involves slightly longer hours.\n\nIn theory, improving an aspect, will allow your business to move forward and grow a little bit more, thus helping you get the required resources for the next improvement.\n\nThis plan would allow me to follow a structure, save time by concentrating on only aspects that improve the presentation and service of a company. In an ideal world, logically following a design plan, would move the company into a secure foundation which to scale from.\n\nAnd once complete, keep adding to the plan and improve. If you start new areas of your business, start with a design plan first. Then follow accordingly. It will show through your business and your customers will be very happy.",
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