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      "title": "Think like a Samurai - 7 lessons for entrepreneurs inspired by Miyamoto Musashi",
      "body": "I was first introduced to sixteenth-century Japanese warrior Miyamoto Musashi while reading Ryan Holiday’s — The Obstacle is the Way, a very inspiring book that I enjoyed a lot and I encourage you to read if you either interested to self-improvement or philosophy in general.\n\nMusashi (c.1584–1645) is a legendary Samurai known for his near-perfect practice of the Martial Arts and his unique, yet perfect style, indeed, he fought over 60 duels and was never defeated, and the man’s wisdom certainly had a lot to do with the fact that he stayed unbeaten.\n\nThe Book of Five Rings has been written by Musashi itself during his old days meditating in, the original purpose of the book was to teach his disciples the true Way of the Martial Arts, but the philosophy and strategy of the man is also an infinite source of inspiration in every aspect of life such as business and work.\n\nMusashi insisted that through an intense study and practice of the Way of the Martial Arts, the Ways of all other arts would be understood, in fact, he was also a talented painter, metallurgist, and poet. He also insisted on the importance of real experience, and the reader should not miss the fact that the phrase: “You should investigate thoroughly” is repeated more than any other in the book.\n\nMiyamoto Musashi wants the reader to cut through any obstacle in life vigorously, but always by taking a step back.\nPortrait of Miyamoto Musashi\n\n### 1. “No matter what a well-trained person does, he never appears hurried.”\nLearning and practicing is key to mastering a specific competence - even more, when your discipline is Martial Arts and sword-fighting. A person with a strong expertise always seems more confident while dealing with adversity, on the other hand, it’s hard to trust someone who looks uncomfortable.\n\n\n### 2. “There is observation and there is seeing. The eye of observation is strong. The eye of seeing is weak.”\nIt is easy to see what is large or obvious, and difficult to see what is small and implies reflexion. However, in all kind of disciplines, the attention to details and the process of analyzing can make you see things that others don’t even suspect.\n\n\n### 3. “Putting the mind in one place is called falling into one-sidedness.”\nIt’s important to focus on a project and follow your instinct. Still, being aware of what’s happening around you and questioning  your choices when it seems necessary is also key and can allow you to solve problems and overcome obstacles. Also, GET FEEDBACK.\n\n\n### 4. “Water follows the form of either an angular or round container; it becomes either a drop or a great sea.”\nAdapt, always, when you speak to someone, try to understand his point of view, when an unexpected event turns your confidence upside down, don’t stress out, take a breath and organize yourself so you can take advantage of the situation. Industry can be really volatile, as well as your coworkers/associates moods. You need to have strong foundations to be agile and resilient though, and it echoes the first quote I mentioned.\n\n\n### 5. “A large group of people is difficult to change quickly, but an individual has one mind, and that can change speedily.”\nThat one sounds pretty clear and straightforward. Segment your market in order to dominate a small but profitable niche. Try to convince people one by one so they’ll give echo to your ideas. Also, don’t bother to convince the ones who are automatically repellent to the message you want to spread.\n\n\n### 6. “Shouting is essential according to the situation. Voice adds the element of energy […] Voice manifests vigor.”\nPygmalion effect, that’s basically why I’m writing this 🙃\n\n\n### 7. “If you use a technique on your opponent and it is not successful the first time, it will have no effect to attack him once more with the same move.”\nDon’t bother making the same inefficient choices over and over. If the action A doesn’t help you to achieve your goal, go on and try action B. Test and learn so you can save time and the solution that suits you best.\n\n\nThis post basically sums up the way I interpreted some wise words that are centuries old. I found funny that you can take advice from a legendary samouraï for dealing with adversity in your entrepreneur journey. \n\nHave you read this book? Did you love it? Don’t hesitate to tell me in the comments, I would be happy to discuss it!",
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      "title": "The future of food: Will we all be eating insects and algae soon?",
      "body": "*The following article has been originally published May 11th, 2016, on Rude Baguette, France’s startup blog.*\n\n![1_LKr_H5D0wZevRb8-HSKtiQ.png](https://steemitimages.com/DQmYYkdfAoSSFYzGMHhW2YVwJ4P5ZpRcjDjGJyurN5r9Jps/1_LKr_H5D0wZevRb8-HSKtiQ.png)\n\nThe world’s food system might be at risk, experts claim in alarming reports that with a world population expected to reach at least 9 billion people by 2050, the world may not be able to feed itself if it doesn’t increase food productivity. However, countries need to prioritize sustainable methods of production, since current systems have a considerable impact on the environment, with the emission of greenhouse gases and the wasting of huge amounts of water. It’s time to think about new ways to consume food and startups are the front-runners in this race.\n\nSooner this year, the city of Paris has launched an innovation platform, Smart Food Paris, with the aim to become the heart of the food tech community in Paris. An incubator program created by Paris’ innovation agency Paris&Co, Groupe Elior, Carrefour, Groupe Up, and Danone.\n\nEver wonder what people will be eating in the future? Take a look at those two startups from Toulouse and Evry, creating innovative products and sustainable methods of production to feed ourselves.\n\n\n**Micronutris**\nBased in Toulouse and founded in 2011, Micronutris is known as the first French farm to raise edible mealworms and crickets, a particularly good alternative source of protein. The concept of eating insects, or entomophagy, is already used in some Asian and South-American countries such as Thailand or Brazil. Moreover, Micronutris doesn’t just produce insects, they also craft fine products with them, such as pasta or chocolate, which they sell on their website. They’re also the first operational European farm in this segment, and the first one in the world with ISO 22000 certification, thanks to their expertise.\n\n“It’s not only about eating insects as they are but incorporating them in ordinary food products […] Those aliments are rich in protein and poor in fat. Moreover, their production has a low impact on the environment, emitting a hundred times less greenhouse gas than beef production.” — Cédric Auriol, Founder & CEO of Micronutris\n\nAlong with line-caught fish and free-range eggs, insects are way less resource-demanding than beef, indeed, they need 7 times less food, and 50 times less water, resulting in the emission of 100 times fewer greenhouse gases.\n\n\n**Algama**\nThe first company that is providing healthy, tasty and sustainable food made from microalgae is based in Evry and has been founded in 2013 by three young entrepreneurs. Algama’s product and vision might be one of the solutions to answer the menacing and upcoming food problems that we’ll face in the future.\n\nMicroalgaes are rich in nutrients, easy and sustainable to grow. Algama also like to remind us that a century ago 80% of our diet was plant-based, nowadays 80% of our diet is animal-based.\n\nTheir first product, Spring Wave, is a drink made of spirulina with therapeutic virtues. They also developed, along with professionals from the gastronomy industry, a Mayonnaise made without eggs.\n\nAgriculture, which used to represent 18 percent of France’s wealth 50 years ago, contributes to only 1.5 percent nowadays, but still, half of the territory is dedicated to agriculture and animal farming.\n\nFAO (Food and Agriculture Organization of the United Nations) and the European Union have decided to invest in research and promotion of entomophagy and alternative food as a possible answer to the coming problems of food supply and production.\n\n\nThese two French startups have made a very clever bet, creating innovative, sustainable, and tasty products. But do people really want to try eating algaes and insects ? A lot of people might be repelled about that, one of the biggest challenges for these entrepreneurs is the need to educate consumers, but France could be a good market to launch and scale these products, we already eat snails and sea-urchins after all.",
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      "title": "What entrepreneurs should know about press relations in China",
      "body": "*I originally published the following article April 14th, 2016, on Rude Baguette, France’s startup blog.*\n\n![1_GiK1RUNSHRd7spTX568aDA.png](https://steemitimages.com/DQmTvKsqtNyQK5tZoAZYEgLwLpoVTjbBW2ViKuobwLdsF9q/1_GiK1RUNSHRd7spTX568aDA.png)\n\nLast year, international polling and market research firm Ifop, conducted a survey among the Chinese middle-class in five main cities (Shanghai, Beijing, Guangzhou, Wuhan, and Shenyang) to understand people’s perception towards products and services from different countries around the world. The result is that the country of origin is indeed essential information for Chinese consumers: 70 percent consider it to be “very or somewhat” important when it comes to choosing a product or a service.\n\nInevitably, France is the country that is the most associated with Luxury, this contributes to associate France with dimensions of savoir-faire and creativity. However, the association with this sector conceals other good things France has to offer to Chinese consumers.\n\nSo how to deal with that if your company is, let’s say, a tech startup. Foreign firms obviously lack of visibility there and better educate their local consumers in order to raise their awareness.\n\nIn 2007, professional social network company Viadeo entered the Chinese market by acquiring its competitor from Tianji. 9 years later, and just a few months after raising funds to expand in China, the company decided to exit the Chinese market despite their 25 million Chinese users, to refocus in France. The company admitted that they at some struggle to get funded after their IPO in 2014. The company admitted that they didn’t catch-up with Chinese people mobile habits and had not enough cash flow to scale in this ridiculous-sized market.\n\nOn the other hand, we have App Annie. The now San Fransisco-based mobile analytics company founded in 2011 in China by French entrepreneur Bertrand Schmitt. Their product can track basic metrics as the number of downloads and users, but also user behavior and how it impacts revenue growth. App Annie is a perfect example of how companies need to adapt and take advantage of China’s environment, even with the aim to target a global B2B market like they did. They started the company in Beijing where they were able to leverage the high-quality engineering talents available in China and benefit from the huge penetration of mobile in the country. Today, App Annie claims to have over 400,000 app developers from 60 countries using its service, including 94% of the Top 100 app-editors.\n\nAn important factor of success in China, more than anywhere else in the world, is how companies and brands deal with public relations. With a 20-year track record of supporting clients in China that include the aforementioned App Annie and French IoT innovator Withings, as well as a range of other global tech stalwarts, The Hoffman Agency has a unique perspective on the market. Preceding the upcoming Hoffman Agency’s event — Stand Out in China: PR & Marketing Strategies in the world’s biggest market — took place at Le Hub in Paris, April 26th, 2016, Rude Baguette had the chance to speak with Cassandra Cheong, Hoffman’s Managing Director in Asia and a 25-year PR veteran in the region, and learn some key points about the Chinese PR landscape and how to take advantage of it.\n\nPR in China is different and complex, starting with the fact that there are a lot of media in China, compared to a market like France where the media landscape is relatively simple and dominated by the major national newspaper and magazines. There are 2,000 newspapers and 10,000 magazines in China, and the number of publications is almost 50 times greater than 50 years ago. It’s a difficult maze for an outsider to navigate and really takes local knowledge to understand the nuances and hierarchies. Another notable point is that compared to Western societies, the Chinese press is very controlled, there are strict censorship policies that media are regulated under. You have to know the ground rules in order to be effective.\n\nThat said, the communications channels are mostly the same. All the usual platforms are available and used in China, not unlike other markets, including traditional media, online, advertising, etc. And just like in Europe with gatherings like the Connected Conference, events are an effective way to build relationships and gain visibility with customers, partners, and influencers, particularly in B2B space. But getting the most out of any comms or PR tactic can be very different than in the West, so again — know the local rules of the road!\n\n**Foreign companies often make the same mistakes** in positioning themselves in the Chinese market: trying to change Chinese culture instead of adapting their business model to that of China (e.g. of why eBay failed and Alibaba thrived). Keeping focused and segmenting the market is also vital, you can’t be everything to everyone in China — the market is way too big and diverse.\n\n**Details matter in China**. For example, companies should be careful about subtle things in their press releases; political views on China’s policies should be avoided and the use of accurate terminologies of what constitutes China needs to be respected — don’t call Taiwan a country, also Hong Kong is part of China and not an independent country. Don’t use sensitive words that might fall under the scrutiny of China’s censorship board.\n\n**Social media has become even more important than traditional outlets**. The internet population is huge and the online culture is getting more and more intense and sophisticated as the growing power of WeChat continues to expand its functionalities and capabilities. Also important to remember — the popular western social media platforms are not as popular(Twitter and Facebook don't even crack the Top 5) — companies must understand how to use the commonly used Chinese platforms.\n\n**China likes to follow foreign tech stories**, especially if it’s breakthrough technology. Many European and French companies have been successful in the press — and in the market in general — mainly because of their innovation, which is very respected in China. Also, you will see success with any kind of message that shows ‘In China’, For China’ commitment or similar messages or local relevance. The Chinese want to know that you are serious about their market.\n\n**Everything in China is relationship-based**, that’s probably the most important thing for companies to remember — ‘Guanxi’ is still very much alive and kicking in China. So make sure you have someone who understands how networking and business etiquette works.",
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      "title": "What entrepreneurs should know about PR in China",
      "body": "*I originally published the following article April 14th, 2016, on Rude Baguette, France’s startup blog.*\n\n![1_GiK1RUNSHRd7spTX568aDA.png](https://steemitimages.com/DQmTvKsqtNyQK5tZoAZYEgLwLpoVTjbBW2ViKuobwLdsF9q/1_GiK1RUNSHRd7spTX568aDA.png)\n\nLast year, international polling and market research firm Ifop, conducted a survey among the Chinese middle-class in five main cities (Shanghai, Beijing, Guangzhou, Wuhan, and Shenyang) to understand people’s perception towards products and services from different countries around the world. The result is that the country of origin is indeed essential information for Chinese consumers: 70 percent consider it to be “very or somewhat” important when it comes to choosing a product or a service.\n\nInevitably, France is the country that is the most associated with Luxury, this contributes to associate France with dimensions of savoir-faire and creativity. However, the association with this sector conceals other good things France has to offer to Chinese consumers.\n\nSo how to deal with that if your company is, let’s say, a tech startup. Foreign firms obviously lack of visibility there and better educate their local consumers in order to raise their awareness.\n\nIn 2007, professional social network company Viadeo entered the Chinese market by acquiring its competitor from Tianji. 9 years later, and just a few months after raising funds to expand in China, the company decided to exit the Chinese market despite their 25 million Chinese users, to refocus in France. The company admitted that they at some struggle to get funded after their IPO in 2014. The company admitted that they didn’t catch-up with Chinese people mobile habits and had not enough cash flow to scale in this ridiculous-sized market.\n\nOn the other hand, we have App Annie. The now San Fransisco-based mobile analytics company founded in 2011 in China by French entrepreneur Bertrand Schmitt. Their product can track basic metrics as the number of downloads and users, but also user behavior and how it impacts revenue growth. App Annie is a perfect example of how companies need to adapt and take advantage of China’s environment, even with the aim to target a global B2B market like they did. They started the company in Beijing where they were able to leverage the high-quality engineering talents available in China and benefit from the huge penetration of mobile in the country. Today, App Annie claims to have over 400,000 app developers from 60 countries using its service, including 94% of the Top 100 app-editors.\n\nAn important factor of success in China, more than anywhere else in the world, is how companies and brands deal with public relations. With a 20-year track record of supporting clients in China that include the aforementioned App Annie and French IoT innovator Withings, as well as a range of other global tech stalwarts, The Hoffman Agency has a unique perspective on the market. Preceding the upcoming Hoffman Agency’s event — Stand Out in China: PR & Marketing Strategies in the world’s biggest market — took place at Le Hub in Paris, April 26th, 2016, Rude Baguette had the chance to speak with Cassandra Cheong, Hoffman’s Managing Director in Asia and a 25-year PR veteran in the region, and learn some key points about the Chinese PR landscape and how to take advantage of it.\n\nPR in China is different and complex, starting with the fact that there are a lot of media in China, compared to a market like France where the media landscape is relatively simple and dominated by the major national newspaper and magazines. There are 2,000 newspapers and 10,000 magazines in China, and the number of publications is almost 50 times greater than 50 years ago. It’s a difficult maze for an outsider to navigate and really takes local knowledge to understand the nuances and hierarchies. Another notable point is that compared to Western societies, the Chinese press is very controlled, there are strict censorship policies that media are regulated under. You have to know the ground rules in order to be effective.\n\nThat said, the communications channels are mostly the same. All the usual platforms are available and used in China, not unlike other markets, including traditional media, online, advertising, etc. And just like in Europe with gatherings like the Connected Conference, events are an effective way to build relationships and gain visibility with customers, partners, and influencers, particularly in B2B space. But getting the most out of any comms or PR tactic can be very different than in the West, so again — know the local rules of the road!\n\n**Foreign companies often make the same mistakes** in positioning themselves in the Chinese market: trying to change Chinese culture instead of adapting their business model to that of China (e.g. of why eBay failed and Alibaba thrived). Keeping focused and segmenting the market is also vital, you can’t be everything to everyone in China — the market is way too big and diverse.\n\n**Details matter in China**. For example, companies should be careful about subtle things in their press releases; political views on China’s policies should be avoided and the use of accurate terminologies of what constitutes China needs to be respected — don’t call Taiwan a country, also Hong Kong is part of China and not an independent country. Don’t use sensitive words that might fall under the scrutiny of China’s censorship board.\n\n**Social media has become even more important than traditional outlets**. The internet population is huge and the online culture is getting more and more intense and sophisticated as the growing power of WeChat continues to expand its functionalities and capabilities. Also important to remember — the popular western social media platforms are not as popular(Twitter and Facebook don't even crack the Top 5) — companies must understand how to use the commonly used Chinese platforms.\n\n**China likes to follow foreign tech stories**, especially if it’s breakthrough technology. Many European and French companies have been successful in the press — and in the market in general — mainly because of their innovation, which is very respected in China. Also, you will see success with any kind of message that shows ‘In China’, For China’ commitment or similar messages or local relevance. The Chinese want to know that you are serious about their market.\n\n**Everything in China is relationship-based**, that’s probably the most important thing for companies to remember — ‘Guanxi’ is still very much alive and kicking in China. So make sure you have someone who understands how networking and business etiquette works.",
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