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      "body": "Just over a month ago, GoSweat’s CEO, Alex Hind, had the chance to dine out with one of British business greats, Sir Richard Branson.\n\nHaving won a regional pitching competition and being awarded £5000, this was the icing on the cake. Unfortunately, this was a brunch date, so there was no cake, only the kind of 5 star canapes Sir Richard Branson is probably used to.\n\nhttps://youtu.be/Fy8iwooztB4\n\nThe Morning\n\nA frantic bit of ironing, mirror checking and arriving far to early was expected. Fortunately, Alex was not alone in this and he met some of the other great founders there, Storage Shepherd, Coroflo and TapSOS to name a few. The team behind the event, Virgin Voom, shared that Sir Richard Branson was running a bit late, due to some minor interview he was having, with Radio 2 (priorities)!\n\nBrunch with Branson\n\nHaving just returned from climbing with the family in Morocco, Sir Richard Branson was intrigued and excited to know more about GoSweat. His personal love of Kite Boarding and self confessional lack of affection to gyms ‘I shouldn’t have said that, seeing as I own a gym chain’, only fueled his desire to know more. Everybody had their chance to introduce themselves and what they are working on, with Sir Richard Branson asking direct, and often slightly off the wall questions, to the founders.\n\nThis was followed by a round of photos, more questions, before Sir Richard Branson was rushed off to announce Virgin’s investment in Hyperloop One.\n\nHe took one of GoSweat’s signature orange T-shirts, although I’m yet to see him wearing it whilst out sweating, but we can dream!\n\n<img src=\"https://lh5.googleusercontent.com/yVYO8jYz6t4201Xv0IMCipri6XE-g5vNKJPhLDjN2-YHL_15YwxhCLLcJPqB68f3eB_j0LA0CNvZw1O_bCRNlhb0mk-oszZjwOSfAAqtuf6OjgjiArVmR3zQktRcy2F4MHbRLrHR\" alt=\"GoSweat | Alex Hind Winner of Virgin Media VOOM Tour\"/>\n\nThe Takeaways\n\nThe meeting gave Alex a lot to think over, both in how to develop GoSweat, but also how to interact with people who work with large corporations. The language and interaction techniques are so very different when talking about Start-ups, and should you ever get the chance to meet a entrepreneur giant, think carefully about what you ask.\n\nAlex naturally asked ‘What makes you Sweat?’\n\nhttps://youtu.be/1Mt5SCAHG8Y",
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      "title": "February Sweat Forecast",
      "body": "Well done everyone, you’ve made it through January! It’s February, the shortest and most useless month. It needn’t be that way though. Christmas and New Year are all but distant memories and summer seems a lifetime a way. So what better way to make the most of this month in miniature than by checking out some of our amazing sports and classes in London? Go on, GoSweat, no excuses now….\n\nFilipino Stick Fighting\n\n![](https://steemitimages.com/DQmVLLMDJbouzaD8CpvnKqMqXhnnwA6ynRdrBc6hddxWkmq/image.png)\n\nFilipino stick fighting, how cool does that sound? In fact I challenge you to try and think of a cooler way of staying fit this Feb. Can’t think of one? Ye didn’t think so. As the story goes Stick fighting was invented centuries ago when Filipinos integrated their native knife fighting arts with Western boxing. Don’t worry, no knives are now involved! Just loads of fun! Sessions are held on a Saturday afternoon in Vauxhall.\n\nDiscover more and book here.\n\nYoga and Brunch\n\n![](https://steemitimages.com/DQmUFpmcQa6iiRibb4jstFbjNsVE8YUCv2bd91xiBBovg2H/image.png)\n\nYes not just yoga but yoga AND brunch. What better way to finish off a great workout than with a delicious healthy brunch. Talk about killing two birds with one stone! So why not checkout oblique fit on our website where there’s an abundance of unique and exciting social experiences to help you make the most out of Feb.\n\nDiscover more and book here.\n\nFREE Outdoor Bootcamp\n\n![](https://steemitimages.com/DQmUaL8yRsw2WqjxdqXurmorA5zUi1uAxPNSR4jGer32kjb/image.png)\n\nThink ‘Bootcamp’ sounds a bit intimidating? Don’t worry, that couldn’t be further from the truth. The beauty of it is that it really doesn’t matter what level of fitness you’re at, all you need is a commitment to improve it, it’s as simple as that. All shapes, sizes and genders are welcome. So what’s stopping you popping down to Battersea park and checking it out. After all, the first one’s free!\n\nDiscover more and book here.\n\nSilent Disco Bootcamp\n\n![](https://steemitimages.com/DQmbNyEf6iLSbTWrzx13Q3vHUyDbnLNVNnD4RL7VkZLe21f/image.png)\n\nWe really do have it all here at GoSweat! Want to work out on Clapham Common with your friends and some great music? Then this is the place for you. Wireless fitness is a hugely popular and revolutionary way of keeping active and having a great time. Each session is different and every ability is catered for. You can  be running, jumping, crunching and skipping throughout Feb, every Tuesday evening from 18.45.\n\nDiscover more and book here.\n\nFencing\n\n![](https://steemitimages.com/DQmTp1CnfYM78RmojKePk876grvwfbzXPoGgQNYtYfeQzJS/image.png)\n\nBrixton fencing club offers fencing for all ages and abilities. All the equipment is provided free each session so you can’t be using the classic ‘I don’t have a sword’ excuse. Fencing combines, skill, agility and intellect to create a truly unique sport. So why not pop down to Brixton on a Monday and give it a go?\n\nDiscover more and book here.\n\nFREE Korfball\n\n![](https://steemitimages.com/DQmZhEnj1JiZqbc3uFwKB37MQy1Kkstuj3FuFiPYAidptyy/image.png)\n\nNever heard of it? No neither had I. It’s a lot like netball and basketball but uniquely is played in mixed teams - four men and four women to each team. In the 1920s it was in the Olympics, now it’s in Waterloo. It really doesn’t matter if you’ve never played before, there’s an international coach available and teams for all abilities. So if you’re bored of the gym and feel like keeping fit why not give it a go this February?\n\nDiscover more and book here.\n\nPilates\n\n![](https://steemitimages.com/DQmek5PRBSdreSMEfxMkNR5PjyNYE5Pj2JGN2g4WGa51DYf/image.png)\n\nHere at GoSweat we offer a huge range of pilates classes. Whether it be mat pilates, mother and baby pilates , postnatal pilates or reformer pilates, we have something for everyone. It’s a great way to get active and meet new people. Combining strength, flexibility and toning it leaves you feeling revitalised and energetic. So why not check out classes in your area this February?\n\nDiscover more and book here.\n\nFREE Never Stop London\n\n![](https://steemitimages.com/DQmRZizHe4EXt25KLzHCcpo13pjvW8tBE8rqQa2M8WzKJaT/image.png)\n\nExperience a one hour training session every Monday at 18.30 in Covent Garden. It is run by a professional North Face trainer with each session aiming to help you achieve your outdoor goal. That can be anything from trail running to skiing. It’s a great opportunity to get outside and learn from a professional. It’s also free, every week!\n\nDiscover more and book here.\n\nClub Night - I Run Therefore I Am\n\n![](https://steemitimages.com/DQmV1P34C3ihFWE1smdHtkComaAZja1WSEcF1ezE1b14Ter/image.png)\n\nThe Secret London Runs Club meets on the first Tuesday of every month in Blackfriars. It really is a running club with a difference. You chose a running distance that suits you and explore London's sordid past along the way. Join them at six for a completely different take on running, socialising and mystery solving!\n\nDiscover more and book at www.gosweat.com.\n\nIf you're interested in being featured in next month's Sweat Forecast, email [email protected]",
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      "title": "5 tips to stay active this February",
      "body": "Fed up of that same route you run every week? Bored of your gym routine? Try something different, change the way you sweat! How about a Silent Disco Bootcamp or Filipino stick fighting? Candlelit yoga or Quidditch? Use the GoSweat website to discover all sorts of new ways to stay active. What’s more by trying new things you’re far more likely to have fun and stay motivated. Trust me it’s hard to get bored when you’re Filipino stick fighting! You’ll be working different parts of your body, meeting new people and learning new skills, what’s not to like? There’s so much to do so why not try something new?\n\n![](https://steemitimages.com/DQmYfETzkh32RFZgTWbUerQdXJmniTTxyihbpR9tC5sYsaq/image.png)\n\nBuy a dog*\n\nOk buying one might be a bit much, but you can always borrow one, or just pretend! But really, you shouldn’t need the excuse of a dog to get out and go walking. There’s nothing better than a nice long walk on a weekend. The fresh air, peace and quiet and all that greenery is great for your wellbeing. There’s dozens of parks, canals and commons all across London. Dog or no dog, exploring them by foot is a brilliant way to stay active and discover parts of London you never knew existed. So what’s your excuse? Stick your boots on and go for a walk, it’s a simple as that.\n\n*No purchase necessary if you already own one.\n\n![](https://steemitimages.com/DQmPZeCE9A4He3JDacaYd3rswpwBuRj8XuDWbgDR3z9A4CT/image.png)\n\nRekindle an old flame\n\nDid you used to love playing football at the weekend? Live for those Saturday afternoon games of lacrosse? Race to the pool after school? But then you left school, got a job and well stopped all those sports. Why not rekindle that flame? Rediscovering a sport you once loved is a great way to get active again this February. If you really want to stay active then chose a sport you really enjoy, you’re far more likely to stick at it then. On GoSweat there’s loads of opportunities to get back into sports. We have rugby, womens football, fencing, tennis and many more. Team sports don’t have to stop when you leave school. With GoSweat you’ve now got no excuse not to get back into them. So go on, rekindle that flame this February.\n\n![](https://steemitimages.com/DQmQpHE4qAB2xhKnQD3yFyKVVT4wvnLCvjXC9MC9NBHMiub/image.png)\n\nFriends/family\n\nFinding an exercise partner or two is a great way to get the most out of any activity. People that exercise together are far more likely to stick at something than those that train alone. Friendships can grow or new friends can be made. Why not get a group of friends together and group book an activity on GoSweat. You could take it turns to each choose a weekly activity and all go together. If you’re not sure what to do then use GoSweat.com. By exercising together you can motivate and inspire each other, and most importantly have a load of fun. Staying active this February really doesn’t have to be dull!\n\n![](https://steemitimages.com/DQmeDLNC8t3b4oD3y16UecnTKtYbQ9rVR79PY4K6XJSGDUV/image.png)\n\nRealistic and enjoyable goals\n\nDecide what and how much exercise you want to do a week. You don’t have to be in the gym for hours everyday or running half marathons every night. It’s unsustainable and often counterproductive. Rather than setting yourself narrow goals like weightloss decide how you want to stay active, make that your main objective. Maybe you could walk to work one morning? Or decide to try one new sport a week. Perhaps you could aim to encourage a friend to join you or try and explore one a new place a week. Remember, staying active doesn’t just mean restricting yourself to the confines of a bright sweaty gym. Sure it can play a big role but why not set goals that focus on wellbeing, fun and discovery rather than your BMI or bicep size. If you make these your goals all the other stuff quickly falls into place.",
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      "title": "Interested in how the Fitness giants 'British Military Fitness' grew?",
      "body": "We were too, so we invited British Military Founder co-founder, Harry Sowerby in to be a guest on SweatCast. GoSweat's weekly podcast that provides industry knowledge about the latest trends in the world of sport and fitness. Listen to the SweatCast now on iTunes or Castbox and hear how you can get a 2-Week FREE trial with British Military Fitness.\n\n*SPOILER, head to GoSweat and simply search for your local British Military Fitness sessions and hit 'Try it' to get a 2-week free trial in February 2018. It's that easy!\n\nFrom sleeping behind a shield on the set of Gladiator to running the UK's biggest fitness bootcamp our podcast introduces you to Harry Sowerby. We take you through the inspiration behind BMF, the reasons why you should give it a go and what it’s all about.\n\n![](https://steemitimages.com/DQmbTnixd1LAw5z2B4GPqPB7WFMLDJ89dQUok5RsSYD2aHj/image.png)\n\nIncredibly the idea first developed on the film set of Saving Private Ryan (We can neither confirm nor deny that Tom Hanks was initially involved)! Harry and two friends, dressed as German soldiers, were working as film extras when they thought that there must be something better to do. They decided to use their military experience to set up a fitness camp in Hyde Park. British Military Fitness was born.\n\nThey first launched in 1999, running a class in Hyde Park at which only three people turned up. It was a different time then though, no internet or social media, their initial marketing consisted of a small ad in the Evening Standard! But, slowly but surely BMF grew, it now offers 400 classes over 140 locations.\n\nSo what makes BMF so appealing? Surely people don’t pay to be screamed at by some macho military bloke in a cold, wet park? Well that’s exactly what it’s not according to Harry. So what does Harry’s 24 years in the Military bring to BMF? Encouragement, camaraderie, a sense of humour and the ability to help each other through are the key military aspects, none of that shouting in your face nonsense.\n\n![](https://steemitimages.com/DQmUaYe7McsbQmaPycvKbzsqUfUc7VpgAeL3177ZP23rrgh/image.png)\n\nPerhaps surprisingly for someone with a military background Harry doesn’t like the term fitness, it’s more about getting active, having a good time. The fitness industry, he says, needs to calm down. All these muscle bound gym freaks and strict weight loss diets only serve to alienate 95% of the population. Thankfully the industry seems to be slowly moving away from that towards a more wholesome approach to fitness and being active.Something our team at GoSweat are very keen to encourage.\n\nIt’s also great for all levels. You don’t need a skill, you just need to turn up! You are after all only as good as the person beside you. The whole concept involves pairing up. When your partners running you’re doing press ups and vice a versa, so you simply do as many as you can in the time. As BMF grew they realised the need to split the sessions by levels of fitness so now offer blue, red and green levels, so there really is something for everyone.\n\nWith over 550 weekly activities, across 140 locations in the UK, there’s bound to be a BMF session going on somewhere near you so why not give it a go? Have a listen to our podcast, the SweatCast now on iTunes or CastBox, and hear how you can get a 2-Week FREE trial with British Military Fitness 🏆🏆\n\n*SPOILER, head to GoSweat and simply search for your local British Military Fitness sessions and hit 'Try it' to get a 2-week free trial in February 2018. It's that easy!",
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      "body": "A bit of a heads up this is my first post ever! I'm currently a Master's student at the London School of Economics and below is my final paper for my consumer insights class. Basically this is the marketing view on the prospects of Bitcoin or another cryptocurrency becoming mainstream and used by the average consumer. Unfortunately I was limited to 2,000 words but feel free to provide any feedback, I'm always looking to learn!\n\nIntroduction:\nAt the time Bitcoin was created in 2009, it was valued at nothing more than a few pennies. Today the price has surged beyond $10,000  and continues to grow. Since then, Bitcoin has been pushed as a viable medium of exchange by a variety of independent developers, advocates of open-source data, Silicon Valley, and those who distrust governments and big banks to control our money system. Bitcoin is a “type of digital asset that can be bought sold or transferred between parties securely over the internet” (What Is Cryptocurrency). Outside of being strictly digital, the main differences between Bitcoin and any other fiat currency is that Bitcoin is decentralized  and disintermediated (no government authority, 3rd party clearinghouse, or single point of failure - the ability to be hacked) thus making Bitcoin strictly peer-to-peer. Additionally, Bitcoin is pseudonymous, irreversible and is secured by the use of encryption. \n\nBitcoin is unique due to its application of blockchain technology which “is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value” (What Is Blockchain Technology). To put it more simply, think of blockchain like you would shared Google documents; there is no single centralized location where it is stored, it is free to view and easily verifiable. While there are many applications of Bitcoin and blockchain technology, the focus of this brief will be an evaluation of the marketability of Bitcoin (and other cryptocurrencies) as a rival to all fiat currencies using Cialdini’s principles of persuasion. Currently less than 1% of the world owns a cryptocurrency. \n\nPrinciple: Consistency (Cialdini pg 43)\nConsumers feel pressured to maintain stable beliefs, attitudes, and behaviors (Knappes).\n\nExamination:\nSimilar to a stock, Bitcoin is bought, sold and traded on an exchange. However, cryptocurrency exchanges run 24/7 meaning that someone can trade at anytime and from anywhere (Aranda). This, in combination with Bitcoin’s extreme daily volatility, can lead to consistency problems. With no intrinsic value the argument can be made that Bitcoin’s price is based off of nothing. In others words, the early adopters and believers in Bitcoin artificially drove up the price because they had already bought into the idea and wanted to see it succeed. On the contrary, Bitcoin holds revolutionary, transactional and monetary properties that no other currency does. These properties include being secured by cryptography as opposed to people or trust, having a decentralized network, representing themselves not debts, and being permissionless (Levy - Cryptocurrency Fundamentals). As a result, the inference can be made that on the surface Bitcoin’s rise in price and popularity was largely due to consistency issues with early investors. However, when given the context of the 2008 financial crisis and the lack of trust in government institutions and banks at that time, Bitcoin represented an alternative which eliminated those trust and security issues and enabled a sharing economy. \n\nPrinciple: Reciprocity (Cialdini pg 13).\nConsumers often return larger favors than they receive (Knappes). \n\nExamination:\nBitcoin is easily the most well known cryptocurrency in the world but there are well over 1,000 other cryptocurrencies out there. Each of these cryptocurrencies has its own unique design and purpose. When a coin gets launched into the marketplace it is called an ICO (Initial Coin Offering). Although they sound similar, an ICO has no relation to an IPO as they represent drastically different stages of a company lifecycle. Additionally, when you buy coins from an ICO you are not receiving equity but rather the basic opportunity to invest in a coin with the hopes of it multiplying in value (What is Cryptocurrency). When ICO’s do happen they typically happen at a “massive discount” or include “20-30% bonuses” which misleads amatuer investors. Because of the so-called “discount”, investors end up buying more than they normally would have only to lose most, if not all, of their initial investment. Another problem with ICO’s is that there is very little regulation and if you were to compare them with something like a startup, 99% are complete junk. For example, a recent ICO, Tezos, raised $232 million (Calacanis E759) and Filecoin raised $205 million (Calacanis E775). In other words, ICO’s are getting millions in capital funding before even releasing a product or service. For obvious reasons this is a problem. Even though it allows people to speculate on a grand vision that has not yet manifested, there is no accountability involved and these junk ICO’s are taking millions of dollars in funding and making it vanish into thin air by using the door-in-the-face technique by way of imaginary discounts and bonuses.  \n\nPrinciple: Scarcity (Cialdini pg 178)\nConsumers want what they can’t have and want what may not be available to them in the future (Knappes).\n\nExamination:\nEach different cryptocurrency has its own predetermined supply. Some cryptocurrencies have an unlimited supply and some don’t. For instance, Bitcoin has a supply of 21,000,000 coins and has 16,500,000 coins already in circulation (Levy - Cryptocurrency Fundamentals). While the last Bitcoin is not expected to be mined for another hundred years there is still not enough to go around for everyone to have even one. To provide some perspective, the state of California has a population of 40,000,000 alone. When it comes to Bitcoin the scarcity principle is a double edged sword. It is not only scarce because of its limited supply but its ever-rising price is making it financially scarce for many as well (Cash: the Future of Money in the Bitcoin Age.). The good news is that you can buy even a small fraction of a Bitcoin. Still, is it reasonable to put a cap on the amount of currency supply not just for a country but for the entire globe? The short answer is no. Short-term scarcity for Bitcoin might be a good thing for some investment strategies but it’s long-term scarcity creates an outlook as a global currency that is bleak at best with all signs pointing to a disproportionate allocation of Bitcoin to those who got in early. \n\nPrinciple: Social Validation (Cialdini pg 87)\nThe perceived validity of an idea increases as the number of people supporting the idea increases (Knappes).\n\nExamination:\nIf there is any hope in the average investor or consumer accepting cryptocurrencies as commonplace, there must be a high level of perceived validity, especially considering they have no intrinsic value. Even though some of the most famous faces in the world of finance like Warren Buffet and Jamie Dimon have come out and spoken against Bitcoin it continues to grow strong. The real proof of concept will be if major companies in a variety of different industries begin to accept cryptocurrencies as payment, thus validating it (Calacanis E773). Currently many boutique real estate companies in major cities like New York, San Francisco and London accept Bitcoin as payment. Amazon recently purchased four separate cryptocurrency domain names stirring speculation and CME Group announced that they will be launching futures for Bitcoin by the end of 2017 (Levy - Blockchain and Bitcoin Fundamentals). As these things begin to compound on one another, more companies will begin to accept Bitcoin and more goods will be purchased using Bitcoin. Thus achieving validation.\n\nPrinciple: Liking (Cialdini pg 126)\nConsumers tend to comply with those who they like and know (Knappes).\n\nExamination:\nSince Bitcoin and other cryptocurrencies are not companies, brands, people or even  websites, the principle of liking must be viewed through an abstract lens. People will judge based not only on how many people use Bitcoin but also on the relatability and familiarness of those people. Going even further, the values of contact and cooperation will have a large influence. For illustration, becoming familiar with something through repeated contact doesn’t necessarily cause greater liking. However, the main idea around Bitcoin and having an open blockchain is designed for the mutual benefit of all (Cash: the Future of Money in the Bitcoin Age). Every transaction that has ever taken place in the Bitcoin blockchain is available for everyone to see. No corporation or government has the same level of public traceability as the blockchain in terms of where money is moving to and from (Calacanis E777). This high level of contact and cooperation from aligning user interests using open-source platforms develops both trust and positive product evolution over time.\n\nPrinciple: Authority (Cialdini pg 157)\nConsumers tend to comply with those in authority (Knappes). \n\nExamination:\nBeing that Bitcoin has no intrinsic value, no physical form, little to no government regulation and tax literature and its supply is not determined by a central bank, most people have a skeptical opinion and deem it as high-risk behavior. As a result, negative news about cryptocurrencies is magnified to extreme levels and often times result in eliciting fear in the average person (FinTech: Rethinking Financial Services in the Digital Age). Considering that people rarely seek information that challenges their norms, the idea of Bitcoin being used in everyday transactions and possibly one-day taking the place of the currencies we know/use is quite frankly drastic to an extreme level in the mind of the everyday consumer. On top of this, the meteoric rise in the price of Bitcoin and other cryptocurrencies like it have led to comparisons to the dot com mania of the late 1990’s. This has only furthered the thought that Bitcoin is highly speculative and some level of governance and regulation needs to be put in place before it reaches the everyday consumer (Aranda).\n\nConclusion and Implications:\nRegardless of how you feel about the future of Bitcoin and other cryptocurrencies, most would agree that they have a serious marketing problem. The most basic improvement that could be made would be education. People simply don’t understand what it is, how it works or how to acquire it. This relates to both consistency and liking principles because consumers are going to continue to do what they're comfortable with. Most consumers like to have some level of knowledge on how things that impact their daily lives work. Additionally many consumers like to follow the trends of their peers or mirror certain behaviors. Due to the fact that the average consumer does not understand how cryptocurrencies work leads one to think that there is  clearly an education gap. This on top of the negative stereotypes  like the black market, money laundering, tax evasion and speculative investing represent a problem for cryptocurrencies that education could solve. Another area of improvement would be be in transparency. Which relates to the authority and reciprocity principles. There are predators out there that will try manipulate people who think that they can get rich quick by buying cryptocurrencies. As a result, asset protection and the introduction of stricter regulation (not necessary centralization) may be needed to move the idea forward. For example, what’s the difference between an ICO and a security? This question and others like it need to be answered in a way that’s easily understood for both practical and tax purposes. When governments provide clarity on how cryptocurrencies will be classified, validation and a feeling of greater security will be the result among the general public. Another important improvement involves scalability and relates to the principle of scarcity. Currently, Bitcoin can only process a handful of transactions per second. In comparison, major companies like Visa or Mastercard can process thousands. When you combine this with the fact that there is a limited supply of Bitcoin, a massive scalability problem arises. In other words, what is it going to take to pay for my daily cup of coffee with Bitcoin? Is it even possible to scale to this micro of a level? How to solve this problem may prove difficult and until it is solved it will be hard for consumers, corporations and governments to buy into the idea and apply it to both micro and macro level transactions. Finally, the main improvement and indicator of success will be acceptance of payment and liquidity. This relates to the social validation and liking principles. Once more companies begin to accept Bitcoin as payment it will become more universally accepted. Additionally, as Bitcoin and other cryptocurrencies become more liquid and easily transferred into local fiat currencies, consumers will begin to view them less as an investment and more as a everyday currency which has a wide variety of uses. Overall, the potential of Bitcoin and cryptocurrencies is very real but if the aforementioned marketing steps are not taken there will be an extreme hurdle in integrating them into mainstream society. \n\nBibliography\nAranda, Daniel. “Blockchain and the Future of Finance.” 7 Nov. 2017, London, The London \nSchool of Economics.\nCalacanis, Jason. “E759.” Http://Thisweekinstartups.com/, 1 Sept. 2017, \nsoundcloud.com/twistartups/twist-e759.\nCalacanis, Jason. “E773.” Http://Thisweekinstartups.com/, 27 Oct. 2017, \nsoundcloud.com/twistartups/twist-e773.\nCalacanis, Jason. “E775.” Http://Thisweekinstartups.com/, 3 Nov. 2017, \nsoundcloud.com/twistartups/twist-e775.\nCalacanis, Jason. “E777.” Http://Thisweekinstartups.com/, 10 Nov. 2017,\n soundcloud.com/twistartups/twist-e777.\n“Cash: the Future of Money in the Bitcoin Age.” Panel Discussion. 28 Nov. 2017, London, The \nLondon School of Economics\nCialdini, Robert B. Influence: The Psychology of Persuasion. Collins, 1984.\nCoindesk. “Bitcoin Price Index - Real-Time Bitcoin Price Charts.” CoinDesk, 21 Nov. 2017, \nwww.coindesk.com/price/.\n“FinTech: Rethinking Financial Services in the Digital Age.” Panel Discussion. 30 Nov. 2017, \nLondon, The London School of Economics.\nKnappes, Heather. “Behavioral Fundamentals.” MG 404. 6 Oct. 2017, London, The London \nSchool of Economics.\nLevy, George. “Blockchain and Bitcoin Fundamentals .” www.udemy.com. \nwww.udemy.com/blockchain-and-bitcoin-fundamentals/learn/v4/overview.\nLevy, George. “Cryptocurrency Fundamentals .” www.udemy.com. \nwww.udemy.com/cryptocurrency-fundamentals/learn/v4/overview\n“What Is Blockchain Technology?” Www.blockgeeks.com, \nblockgeeks.com/guides/what-is-blockchain-technology/.\n“What Is Cryptocurrency: Everything You Need To Know.” Www.blockgeeks.com, \nblockgeeks.com/guides/what-is-cryptocurrency/.",
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