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      "body": "Some of your replies to blog posts got downvoted by multiple accounts with a high reputation and huge amounts of Steem Power, which ruined your reputation. Everyone starts with 25 reputation, you currently have 7 because of the downvotes from the big accounts. I checked those comments of yours, and those are spam comments, so they downvoted you, because you spammmed.\nYou need to stop spamming, and you need to write real comments, and publish original content to receive upvotes (from accounts with higher reputation from you) in order to increase your reputation.",
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      "body": "https://cdn.pixabay.com/photo/2018/05/16/18/16/cloud-3406627_960_720.jpg\n<h1><strong>VPS vs Cloud Hosting: All You Need to Know</strong></h1>\n<p><strong>What is VPS hosting?</strong></p>\n<p>VPS stands for Virtual Private Server. It is a popular hosting option that uses virtualisation technology to provide websites with the resources of a dedicated server. Technically, websites on a VPS are sharing one server. However, the server is partitioned into smaller private units where each website enjoys its own IP, database and similar resources you would find on a dedicated server.</p>\n<p>It is more secure than a shared server and <a href=\"https://www.hostinger.com/tutorials/what-is-vps-hosting#gref\">cheaper than renting an entire server</a>. It is the preferred option for medium-level websites who receive more traffic than a shared hosting plan can cater for.</p>\n<p>When an online visitor tries to access your website, the server receives a request from his browser and transfers the requested files. With VPS hosting, your virtual server simulates a physical machine but in reality, it&rsquo;s shared by multiple users.</p>\n<p>A VPS is separated from other users on the server from the OS level. You run your website with a secure container that guarantees resources for disk space, memory, software and CPU cores. You have the same root access as someone on a dedicated server at a reduced price.</p>\n<p><strong>&nbsp;</strong></p>\n<p><strong>What are the features of VPS hosting?</strong></p>\n<p><strong>Security</strong></p>\n<p>Websites on a VPS server are not sharing resources, which makes it more secure than a shared server. Your website doesn&rsquo;t suffer when another website is under attack or infiltrated with malware.</p>\n<p>You&rsquo;re also protected by virtualisation software of a VPS which protects you from attacks. Each website has its own IP address including a distinct username and password that protects it from insecure access.</p>\n<p>Some VPS hosting packages include DDoS protection which prevents spammers from taking down your website. It acts as a virtual brick wall, making it difficult for spammers to enter your website.</p>\n<p><strong>Customisable</strong></p>\n<p>VPS servers are customisable. You can install custom software not offered by your hosting provider, unlike a shared plan. You can also change both software and hardware resources that allow you to use the system according to your preferences.</p>\n<p><strong>Standard top-of-the-line hardware</strong></p>\n<p>One of the key considerations for a good VPS provider is hardware where your VPS is housed. It includes a powerful CPU, large storage area and dedicated RAM.</p>\n<p><strong>Server security </strong></p>\n<p>Where are the servers located? What is the security at the on-site location? What measures does the hosting company take to prevent data theft and keep your files secure? These are questions your VPS hosting provider should sufficiently answer.</p>\n<p><strong>Control</strong></p>\n<p>A VPS server gives you the freedom and control of owning a private space. This means you have control of the applications, OS, custom installations and content on your website. You can reboot the server when you please and use the control panel as you want. Even with managed VPS hosting where the host provider manages your server, you still have complete control over software libraries, programming languages and more.</p>\n<p><strong>Technical support</strong></p>\n<p>A good VPS hosting provider must have a sound technical support that is active 24/7. They should be able to solve any issues on your website in the fastest time to minimise downtime.</p>\n<p><strong>Pros of VPS hosting</strong></p>\n<ul>\n<li>A VPS account is cost-effective. It offers similar benefits as a dedicated server, without the expensive cost.</li>\n<li>It is easily customisable to meet your hosting needs.</li>\n<li>It offers scalability which makes it easy to access more resources when you need it and downgrade when you don&rsquo;t.</li>\n<li>It offers more control when compared to shared hosting. The root access gives you the ability to use scripts and coding that are not available on shared servers.</li>\n<li>A VPS server is created at a faster pace than a dedicated server. It can be set up within hours with all the required software installed.</li>\n<li>Powerful servers that allow you to use <a href=\"https://www.resellerspanel.com/articles/virtual-private-servers-articles/vps-features/pros-and-cons/\">a ton of extra features</a> that are available on a dedicated server.</li>\n<li>Support staff are more adept at solving complex technical issues.</li>\n<li>It provides a higher level of security with advanced encryption protocols.</li>\n<li>It guarantees privacy through the presence of a virtual barrier between the users on the server.</li>\n<li>Improved reliability. There are more resources such as CPU productivity, disk space and bandwidth capacity.</li>\n</ul>\n<p><strong>&nbsp;</strong></p>\n<p><strong>Cons of VPS hosting</strong></p>\n<p><strong>Limited resources</strong></p>\n<ul>\n<li>Despite separate resources and packages, it&rsquo;s still a shared server.</li>\n<li>If you&rsquo;re not getting managed VPS hosting, you need technical expertise to manage software installation, server maintenance, database administration, software patches and security updates.</li>\n<li>If the host provider isn&rsquo;t proficient with security features such as partitioning IP addresses, you might face similar issues experienced on shared hosting.</li>\n<li>There is a chance the host might not properly allocate the server resources you need because the existing market is smaller. Some hosting companies oversell their servers in the hope that no one hits peak traffic.</li>\n</ul>\n<p><strong>What is cloud hosting?</strong></p>\n<p>Cloud hosting is the latest form of hosting that has become popular in recent years. It works on the concept of &ldquo;Divide and Rule&rdquo;. Instead of working through one server, hosting resources are spread across multiple servers and delivered as the website needs it.</p>\n<p>The cloud provider takes care of setup, security, cloud infrastructure and maintenance. They can also handle application and hardware customisation on your behalf. Storage and computing resources are spread across hundreds of virtual machines that balance load and demands.</p>\n<p>It&rsquo;s a cheaper option rather than building your own dedicated server or managing a data centre. It also takes out the cost of operating expensive hardware and virtual resources.</p>\n<p><strong>What are the features of cloud hosting?</strong></p>\n<p><strong>Resource pooling and elasticity</strong></p>\n<p>Resources are pooled to serve web visitors in cloud computing. It uses a multi-tenancy model where resources are allocated and de-allocated as needed. The elasticity allows resource allocation to quickly change with demand.</p>\n<p><strong>On-demand services and self-service</strong></p>\n<p>Cloud hosting is based on on-demand and self-service models. It allows the user to engage with the cloud and complete tasks such as scheduling, building, managing and deploying.</p>\n<p><strong>Disaster recovery</strong></p>\n<p>Cloud allows for affordable solutions with replication and storing on multiple servers. This reduces the chances of data theft or data loss.</p>\n<p><strong>&nbsp;</strong></p>\n<p><strong>&nbsp;</strong></p>\n<p><strong>Utility style costing</strong></p>\n<p>There is no fixed cost for cloud computing. You only pay for what you use. This removes the waste of capacity from unused resources when demand is lower and allocation increases with a spike in traffic.</p>\n<p><strong>Pros of cloud hosting</strong></p>\n<p>Cloud computing offers the best service levels of users. It guarantees adequate resources, 24/7 availability, bandwidth and performance.</p>\n<p>Cloud hosting is very reliable. Resources are drawn from hundreds of servers instead of one physical server. Hence, there is no risk of unavailability when one server goes offline as the virtual servers automatically pull resources from other active servers on the network.</p>\n<p>You enjoy increased speed and performance because your website is not affected by physical location. It can be accessed from multiple locations which are sometimes closer to the location of your visitors.</p>\n<p><strong>Cons of cloud hosting</strong></p>\n<p>One of the reasons why many businesses have not switched to cloud hosting is that it&rsquo;s expensive when compared to shared hosting and VPS hosting.</p>\n<p>Cloud providers have some of the best security standards but there will always be issues with storing important files on cloud storage as it opens up risks. Your cloud provider could assess critical business data.</p>\n<p>The server is entirely owned and managed by the cloud provider. Hence, you don&rsquo;t enjoy a lot of control to manage data, applications and services.</p>\n<p><strong>Who should use VPS hosting?</strong></p>\n<p>Shared hosting is mostly used by websites that are just starting out. Brands often switch to VPS when their traffic increases. It is suitable for webmasters who need more control and customisation than a shared server can provide.</p>\n<p><strong>Who should use cloud hosting?</strong></p>\n<p>Cloud hosting is perfect for websites which demand control, scalability and performance at a cost-effective rate. It is great for organisations with a high uptime but wants to operate their servers as they please.</p>\n<p>It is a good fit for websites where traffic levels are high. Such websites might go offline during a traffic spike if they are on the wrong server. It&rsquo;s a scalable option that ensures your website enjoys maximum uptime.</p>\n<p><strong>&nbsp;</strong></p>\n<p><strong>VPS hosting Vs Cloud Hosting? What is the best option for your website?</strong></p>\n<p>&nbsp;</p>\n<table width=\"626\">\n<tbody>\n<tr>\n<td width=\"209\">\n<p><strong>Feature</strong></p>\n</td>\n<td width=\"209\">\n<p><strong>VPS</strong></p>\n</td>\n<td width=\"209\">\n<p><strong>CLOUD</strong></p>\n</td>\n</tr>\n<tr>\n<td width=\"209\">\n<p><strong>Customisation</strong></p>\n</td>\n<td width=\"209\">\n<p>It is similar to a dedicated server where you have full root access and control of the OS, software and website</p>\n</td>\n<td width=\"209\">\n<p>Less control of hosting settings. It requires more technical expertise to navigate. However, you can tweak firewalls, network and load balancing setting.</p>\n</td>\n</tr>\n<tr>\n<td width=\"209\">\n<p><strong>Scalability</strong></p>\n</td>\n<td width=\"209\">\n<p>There is a limit to VPS scaling. You don&rsquo;t have access to the CPU power and memory enjoyed by cloud users. You have to upgrade if you need more resources.</p>\n</td>\n<td width=\"209\">\n<p>You can tap into resources from a virtual machine that rise to meet network demands. It ensures higher performance and uptime than a VPS.</p>\n</td>\n</tr>\n<tr>\n<td width=\"209\">\n<p>Security</p>\n</td>\n<td width=\"209\">\n<p>The VPS security is on par with a dedicated server. However, poor security measures by a host could affect other users on the server.</p>\n</td>\n<td width=\"209\">\n<p>It provides better security than a VPS. There is no physical server to pinpoint, which makes it stronger against malware and DDoS attacks.</p>\n<p>&nbsp;</p>\n</td>\n</tr>\n<tr>\n<td width=\"209\">\n<p>Cost</p>\n</td>\n<td width=\"209\">\n<p>A VPS offers more cost saving than a cloud server.</p>\n</td>\n<td width=\"209\">\n<p>It is more expensive because you&rsquo;re paying for complex networking, more hardware and a higher uptime guarantee.</p>\n</td>\n</tr>\n</tbody>\n</table>\n<p>&nbsp;</p>\n<p><strong>Conclusion</strong></p>\n<p>Scalability is the major difference between VPS hosting and Cloud hosting. Small businesses that are just starting out and don&rsquo;t care about scale should begin with a VPS. <a href=\"https://www.domains4less.co.nz/web-hosting\">Web hosting professionals at domains4less.co.nz</a> says it also &lsquo;depends on a number of things, including the size of your website, and the CMS you want to use. It will also depend on what you want to do with your site, and whether you want to add content like a shopping cart or blog.&rsquo; If your business requires flexible hosting with a higher level of storage and performance, choose cloud hosting.</p>",
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      "body": "https://upload.wikimedia.org/wikipedia/commons/d/da/Internet2.jpg\n<p>Is your company one of New Zealand&rsquo;s emerging small enterprises, increasingly adopting a digital strategy? According to the Ministry of Business, Innovation and Employment, these small businesses currently account for <strong>97%</strong> (<strong>487,602</strong>) of all enterprises.&nbsp;</p>\n<p>They also employ <strong>29%</strong> (<strong>599,880</strong><em> and counting</em>) of all employees, which translates to an estimated <strong>26% </strong>of New Zealand&rsquo;s Gross Domestic Product - a hugely significant figure to say the least.&nbsp;</p>\n<p>These enviable figures can in part be attributed to New Zealand&rsquo;s rating as the easiest country in the world to do business, according to the <a href=\"https://data.worldbank.org/indicator/IC.BUS.EASE.XQ\">World Bank 2016 </a><a href=\"https://data.worldbank.org/indicator/IC.BUS.EASE.XQ\"><em>Doing Business</em></a> survey. New Zealand is also classed as the <strong>easiest place in the world to start a business</strong>, according to the same report. <br /> <br /> The need to define a core digital strategy is paramount in an increasingly complex social and commercial environment. Mobile phones and internet-enabled devices are ubiquitous these days. As of 2016, the number of internet users in New Zealand stood at <strong>4,078,993</strong>, representing a <strong>penetration </strong>(<strong><em>percentage of population</em></strong>) of <strong>89.4%</strong>. In 2018, that figure is currently <strong>4,184,520</strong>.</p>\n<p>One key element in the technology-driven growth of all enterprises is <strong>a website</strong>. No matter what your business aims to achieve with its online presence, it will need to invest in a <a href=\"https://www.discountdomains.co.nz/\">domain name</a> for that website. This name tells prospective customers what services or products they can expect from your company. It should be easy to remember and resonate with your brand.</p>\n<p>&nbsp;To establish what is effectively your own piece of online real estate, you&rsquo;ll need to talk to a web host. Their primary role involves the sale of&nbsp; retail space on the internet. A few popular examples of web hosting companies include 1 and 1, GoDaddy, Hostgator and Siteground.</p>\n<p>Although globally popular, these companies might not necessarily be your best web hosting options. So much so, there are plenty of reasons why you should consider a locally based web hosting company to look after the needs of your website.</p>\n<p>&nbsp;</p>\n<ol>\n<strong> Speed</strong>: <strong>1) Your Customers are based in New Zealand</strong>\n</ol>\n<p>When choosing a web host, one point of which most businesses are unaware of is that <strong>the location of your customers should influence your choice of website hosting</strong>.</p>\n<p>&nbsp;</p>\n<p><em>How does this work?</em><em>&nbsp;</em></p>\n<p>The speed of your website contributes to the overall user experience, so you&rsquo;ll want to make a great impression from the offset. The closer the host servers are to your customers, the quicker your web pages&nbsp; will load for those very users.&nbsp;</p>\n<p>Great user experience makes for repeat customers; therefore, a great first impression counts for a lot. In concrete terms, websites hosted locally are around <strong>300% faster </strong>than those hosted overseas.&nbsp;</p>\n<p>The reason for this is the extremely <strong>low latency</strong>, which measures the amount of time it takes for the host server to receive and process a request for a page.</p>\n<p>&nbsp;</p>\n<p>Note that the increased server response time is not the fault of the international host. Instead, it is due in greater part to the work of local ISPs (<strong>Internet Service Providers</strong>), which lose more connections to international servers from local servers. A local hosting provider ensures you have the best possible access to your users and vice versa. Such optimisation is a continuous work on the part of local hosting providers.</p>\n<p>&nbsp;</p>\n<ol start=\"2\">\n<strong> 2) Relationship</strong>\n</ol>\n<p>There are certain variables in your local environment which will often come into play. You&rsquo;ll need to be able to relate to these accordingly and gain insight, so as to help your business in the long run.</p>\n<p>&nbsp;</p>\n<p><strong><em>Ease of Access</em></strong></p>\n<p>Imagine having to visit the office of a United States host in person. The odds against this stack higher than you might think. If the host were based in Auckland or anywhere else in New Zealand however, you&rsquo;d find that face-to-face interaction would come fare more easily.</p>\n<p>&nbsp;</p>\n<p><strong><em>Customer Service</em></strong></p>\n<p>You might enjoy the technological marvel of interacting with an automated device, but surely you&rsquo;d prefer to speak to a real human being over the phone? You can exercise the full range of your emotions during a real conversation - something you&rsquo;d unlikely be able to do with an automated service.</p>\n<p>&nbsp;</p>\n<p><strong><em>They Make Things Easier</em></strong></p>\n<p>A reputable local hosting company will manage your web administration and can properly assess the general technological landscape of the local environment.<br /> </p>\n<p>&nbsp;</p>\n<ol start=\"3\">\n<strong> 3) Consistent Pricing</strong>\n</ol>\n<p>The global currency market is always in a state of flux. The rapid and unpredictable dynamics involved also affect the cost of web hosting if you choose to deal with an offshore provider.&nbsp;</p>\n<p>A local hosting company will mostly keep prices as stable as possible (even though they may be slightly higher than international hosts), giving reasonable notices before a new price regime is introduced.</p>\n<p>&nbsp;You won&rsquo;t want to pay different rates for the same package over a span of two weeks or even a quarter.<br /> </p>\n<p>&nbsp;</p>\n<ol start=\"4\">\n<strong>4) User-Friendly Rules relating to the Availability of Data</strong>\n</ol>\n<p>Laws on confidentiality vary from country to country. You might not be well informed about those in the country where your host operates from, and in which your data (and that of your customers) is housed.</p>\n<p>&nbsp;</p>\n<p>Being a business, you might be unfamiliar with international law. Consider the provider you choose carefully, as there&rsquo;s no telling what could happen with the data you send to them. For instance, if they had to shut down or suspend operations due to factors beyond their control, you might lose access to your company&rsquo;s data (potentially, forever), all because the laws applied to the local host also - by implication<em> -</em> apply to you.</p>\n<p>&nbsp;</p>\n<ol start=\"5\">\n<strong> 5) Globally, Businesses Prefer Local Hosting</strong>\n</ol>\n<p>Knowing that multinational companies prefer their host servers to be as close as possible to their customers, the benefits thereof also apply to smaller enterprises.</p>\n<p>&nbsp;</p>\n<p>Host Advice&nbsp; offers extensive insight with <a href=\"https://internet.com/infographics/the-local-nature-of-global-web-hosting/\">this infographic</a> on how the market tilts towards local hosting, highlighting the various benefits for this undeniable trend.</p>\n<p>&nbsp;</p>\n<ol start=\"6\">\n<strong> 6) Improved Search Engine Optimisation</strong>\n</ol>\n<p>The point of having an established online presence is to provide your customers and potential clients a method via which to reach you &lsquo;on-the-go&rsquo;.</p>\n<p>&nbsp;</p>\n<p>They&rsquo;ll first need to know that you exist though; therefore, a website buried under the &lsquo;rubble&rsquo; of content on the internet is no use at all.</p>\n<p>&nbsp;</p>\n<p>The science that facilitates search engines in finding your site online (in response to relevant search queries) is known as <strong>Search Engine Optimisation (SEO)</strong>.</p>\n<p>&nbsp;</p>\n<p>Key search engines like Google use the location of your website (where it&rsquo;s hosted) as an important ranking factor for search results. So, let&rsquo;s take a peek into how Google does this.&nbsp;</p>\n<p>Google decides that if your IP address derives from New Zealand and your TLD (<strong>Top-Level Domain</strong>) is <strong>.nz</strong>, then you&rsquo;re likely to be based in New Zealand.</p>\n<p>&nbsp;</p>\n<p>It comes to the conclusion that your business is more relevant to someone searching in New Zealand and using google.co.nz than someone searching via the global default of google.com, the US staple.</p>\n<p>&nbsp;</p>\n<p>Search Engine Land studies show that <strong>43% </strong>of Google queries are carried out using Google&rsquo;s local search engine. This number improves a whopping <strong>7% </strong>(<strong>50%</strong>) for mobile searches.</p>\n<p>&nbsp;</p>\n<p>Thus, a higher ranking on google.co.nz can subsequently provide a massive traffic funnel for your website and business as a whole. The implication is that people searching for your New Zealand based company will more likely find you if you&rsquo;re hosted with a local provider.</p>\n<p>&nbsp;</p>\n<ol start=\"7\">\n<strong> 7) Enhanced Local Economy</strong>\n</ol>\n<p>Your chosen local hosting provider also takes on the same risks as you in setting up a business to cater to local needs. They are investing in the local economy just like you and will be creating jobs and other opportunities that make for a better society in general.</p>\n<p>&nbsp;</p>\n<p>Buying a hosting package sets in motion a cascade of effects that goes beyond the initial transaction. In essence, you&rsquo;re also investing in their success (and indirectly, your own too).&nbsp;</p>\n<p>A stronger local economy makes for a stronger national economy, which in turn paves the way for a stronger New Zealand Dollar. So, you&rsquo;ll now see that there are numerous reasons to choose a local hosting provider over any other type. The benefits are many and wide-reaching.</p>",
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      "body": "https://storage.needpix.com/rsynced_images/perth-city-1092225_1280.jpg\n\n<h3 style=\"margin-bottom: 8.0pt; line-height: 107%;\"> About Perth</h3>\nDespite being the capital of Western Australia and the largest among Australia's territories, Perth is one of the world's most geographically isolated cities. Sitting where the swan river meets the southwest coast and containing a promising local market for expats, there are many activities to do inside and outside the city.\n\nMoving to Perth is moving to Australia's fourth-largest city by population. Perth is one of Australia's fastest-growing cities, with an estimated population of 3.9 to 5.4 million people expected to be living in the city by 2050, a significant size of which will be composed of descendants of the visa-holding expats of today.\nFor the Australian city of Perth, November through March is the high season for real estate. Should you seek an apartment or house in summer, be prepared for some competition!\n\n<p>Moving to Perth is moving to Australia's fourth-largest city by population. <a href=\"http://worldpopulationreview.com/world-cities/perth-population/\">Perth is one of Australia's fastest-growing cities</a>, with an estimated population of 3.9 to 5.4 million people expected to be living in the city by 2050, a significant size of which will be composed of descendants of the visa-holding expats of today.</p>\n<p>For the Australian city of Perth, November through March is the high season for real estate. Should you seek an apartment or house in summer, be prepared for some competition!</p>\n\n<h3>The advantages of living in Perth</h3>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Perfect Weather</h4>\n<p>Perth may be the ideal city for those who are not winter fans since winters in Perth are mild and snow-free. The sea breeze offers cooling relief from the dry heat of summer, and the climate is Mediterranean on average all year round.</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Every day's a party</h4>\n<p>Home to one of the most extended stretches of coast in the world. Western Australia has some of its best beaches within driving distance from Perth's central business district (CBD). You could visit a new beach every day of summer, and you'd still not run out of options. Some top picks are:</p>\n<ul>\n<li>Scarborough Beach &ndash; a 15-minute drive from the Perth CBD</li>\n<li>City Beach &ndash; a 15-minute drive from the Perth CBD</li>\n<li>Mettams Beach &ndash; a 20-minute drive from the Perth CBD</li>\n<li>Cottesloe Beach &ndash; a 20-minute drive from the Perth CBD</li>\n<li>Bathers Beach &ndash; a 35-minute drive from the Perth CBD</li>\n</ul>\n<p>&nbsp;</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Awesome views</h4>\n<p>Some of the most exquisite natural beauty in Australia call Perth home. From the beautiful Swan River to the national parks and wineries in the city.</p>\n<p>Should you choose to <a href=\"https://www.ausmove.co.nz/moving-to-australia/perth\">move to Perth</a>, there is plenty to feast the eyes upon.</p>\nhttps://storage.needpix.com/rsynced_images/perth-2986358_1280.jpg\n\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Airport accessibility</h4>\n<p>Perth is one in a small list of cities to have eliminated the inconvenience of traffic at its Domestic and international airport. Living in Perth means getting to your flight with time to spare, with a single 20-minute taxi from the CBD.</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Age-Friendly</h4>\n<p><a href=\"https://www.telegraph.co.uk/travel/explore-western-australia/perth-coolest-destination/\">Perth is an excellent spot for families</a>, rowdy teens, children, and older people alike, with its pleasant botanical gardens, fun playgrounds, and live music.</p>\n<p>Whether you are studying, starting a family, working a job, or retiring, Perth has events and activities to accommodate every lifestyle.</p>\n<h3>The disadvantages of living in Perth</h3>\n<p>No matter how close, we cannot say Perth is perfect. You may have a hard time should it happen that:</p>\n<ul>\n<li>Your friends and family don't live there, and you are the one who has to visit them. It is one of the world's most isolated cities afterall.</li>\n<li>You have to travel to other Australian cities, especially by road. Its distance from everywhere else means going anywhere can get expensive.</li>\n<li>Band world tours miss out Perth</li>\n<li>You have to defend its outdated reputation as a boring place to live. It gets tiring after a while.</li>\n<li>Your cost-of-living rise beyond the norm in Perth (above average)</li>\n</ul>\n<h3>&nbsp;Suggested Perth suburbs to live in</h3>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; East Perth (inner suburb)</h4>\n<p>East Perth is home to plenty of caf&eacute;s and restaurants, the Western Australian Cricket Association (WACA) ground and two shopping centers. This means you'll never lack anything to do in East Perth. It is also the central hub for national and interstate rail services, including the famous Great Southern Rail (Indian Pacific).</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Joondanna (inner suburb)</h4>\n<p>Compared to East Perth, Joondanna is a quiet place with lots of parks and other recreational services. It is an excellent spot for families due to the presence of several good schools in the area.</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maylands (inner suburb)</h4>\n<p>Maylands, Perth, is one of the most creative and cultural hubs of Australia, being a riverside suburb that offers breathtaking views to residents. Getting into the city is easy because of the Midland Railway line. It is also famous as the home of the Maylands Peninsula Golf Course.</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Merriwa (North Perth)</h4>\n<p>It boasts of being a miniscule 5-minute drive from Quinns beach, several beautiful parks, two retirement villages, being close to a major shopping center, and within walking distance of some public and private schools. Merriwa is an excellent choice for any lifestyle.</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Armadale (South Perth)</h4>\n<p>Like Joondanna, Armadale is a great place for families. It offers several sporting venues, schools, playing fields and a state park. With the Armadale rail line, getting around is also very easy.</p>\n<h4>●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; High Wycombe (East Perth)</h4>\n<p>High Wycombe is great for fly-in, fly-out professionals with its short distance to the airport. It is also suitable for families by offering playgrounds among other recreational activities.</p>",
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      "body": "Congratulations @eemes! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@eemes/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@eemes) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=eemes)_</sub>\n\n\n> You can upvote this notification to help all Steem users. Learn how [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!",
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      "author": "eemes",
      "body": "https://cdn.pixabay.com/photo/2016/03/09/13/58/online-marketing-1246457_960_720.jpg\n<p>There are several online marketing channels through which you can generate inbound leads and make better sales. Each of these channels has unique properties that set them apart from the rest. They also sell to different markets. The cost of advertising through these channels depends on the type of business you run and the channel. With proper understanding of these channels and platforms, you can reach out to a bigger audience, minimize costs, and maximize ROI.</p>\n<p>Here&rsquo;s an analysis of popular online marketing channels and their different ROI.</p>\n<h3>Website (SEO/Content Marketing)</h3>\n<p>Your business website is a very important lead generation channel. With better copywriting and optimised website, you can generate multiple leads and increase your conversion rate. This is done with proper content writing and SEO.</p>\n<p>For every $1 you spend on proper SEO marketing, you earn $2.80 in revenue. This means an ROI of 280%. With proper <a href=\"https://synapsesearch.nz/search-engine-optimisation/\">website optimization</a>, you also gain relevance and more audience which means more revenue in the long run.</p>\n<h3>Social Media</h3>\n<p>Social media is one of the best ways to reach a bigger audience amongst all the marketing platforms. On average Google attracts a majority of online traffic, but is followed by social media. About 78% of total internet users are also social media users. This shows the importance of social media in online marketing.</p>\n<p><strong>Facebook</strong></p>\n<p>Facebook with its potentials and wide reach is a good option for organic and paid opportunities. The platform attracts more daily active users than most platforms. Facebook has a 26.8% average paid content reach vs total reach and a 10.7% average content organic reach vs page like.</p>\n<p>An effective Facebook ad campaign has the potential to yield between 400% - 600% ROI. This requires proper understanding of the platform and a foolproof marketing strategy. The <a href=\"https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks\">average click-through rate for Facebook ads is 0.90%</a> while the conversion rate is 9.21%.</p>\n<p><strong>Twitter</strong></p>\n<p>Twitter is the next best social media advertising platform after Facebook. While it has a different system from Facebook, it undoubtedly yields great results if you understand the platform well. You stand to gain more leads if your twitter marketing content is aimed at generating discussion.</p>\n<p>In a <a href=\"https://marketing.twitter.com/na/en/insights/study-offers-new-marketing-mix-modeling-insights-and-guidance.html\">study</a> carried out by Twitter, a study made $2.70 for every dollar spent on Twitter ads. This means a 270% ROI and is 40% higher than the average ROI generated by all other media platforms when combined together. Twitter also highlighted than using videos in ads triples the engagement and returns.</p>\n<p><strong>Instagram</strong></p>\n<p>Instagram is the third best social media advertising platform. It is owned by Facebook so it&rsquo;s possible to run combined ad campaigns on both platforms. Instagram, however, works in a different manner and has a different ad algorithm.</p>\n<p>Instagram ads cost a bit higher than Facebook ads, and are capable of generating more engagements. In the end it boils down to the kind of business you run and your target audience. But on average, Instagram yields about the same average ROI as Facebook.</p>\n<h3>PPC</h3>\n<p>Pay per click advertising is the biggest online advert channel. Organic search accounts for over 94% of total web traffic. Marketers bid on search users and place ads which are shown on websites all over the internet. The number of <a href=\"https://seoexpertbrad.com/social-media-marketing-statistics/\">people who make use of online search compared to social media</a> shows just how influential search platforms are. Top online search engines for PPC advertising are Google and Bing.</p>\n<p><strong>Google</strong></p>\n<p>Google is the king of online advertising earning nearly $100 billion for the company annually. They offer business and website owners the chance to advertise their brands to the millions of web users daily. This means that with proper ad copywriting, SEO, and Google Adwords skill, you can have access to more engagements at lesser costs.</p>\n<p>For <a href=\"https://www.marketingprofs.com/articles/2018/33795/measuring-marketing-roi-on-google-adwords\">every $1 you spend on Google Adwords</a>, you earn $2. This is besides the brand reach and other long term benefits. However, a proper knowledge of the advertising platform and of PPC advertising is needed in order to minimize costs and maximize revenue.</p>\n<h3>Email</h3>\n<p>Email marketing is still regarded as one of the best marketing channel. Marketers and business organizations prefer to add customers to their mailing list and then follow them up. This means email marketing will remain relevant for many years to come.</p>\n<p>The value of one email subscriber is $12.41 while that of a share on social media is worth $5.62. This shows how much value placed on email marketing. The <a href=\"https://www.leightoninteractive.com/blog/2018-most-insightful-email-marketing-statistics\">average ROI on email marketing is 3800%</a> which is very impressive and shows how effective the platform is.</p>\n<h3>Video</h3>\n<p>Videos are currently the latest trend in online marketing, with most platforms altering their algorithms to favour the channel. Besides that, people are much likely to view your video than to read a text. This is exploited by video platforms to sell products to users. Top video platforms for best video marketing results include YouTube, Vimeo, and Tumblr.</p>\n<p><strong>YouTube</strong></p>\n<p>YouTube is one great platform for businesses that utilise more of videos in their marketing campaigns. There method of advertising is disliked by most users, but also seem to be quite effective. In an analysis conducted by Google, YouTube was found to offer more ROI than TV in more than 80 of the cases. This <a href=\"https://www.thinkwithgoogle.com/intl/en-gb/advertising-channels/mobile/youtube-challenges-tv-advertising-roi/\">meta-analysis</a> involved 56 case studies across 8 countries. This shows the influence YouTube has over Video.</p>\n<p>When compared to other social media platforms, YouTube is the best video marketing platform. This is because the platform is the 2<sup>nd</sup> largest online search engine. Unlike other social media platforms, your video doesn&rsquo;t get deleted after some time, and users spend more time on your videos. This means that YouTube yields better ROI on a long term basis.</p>\n<h3>Final Thoughts</h3>\n<p>The best marketing channel to employ for advertising depends on the type of business you run and your audience. The ROI for each channel depends on a lot of factors such as amount of ad spend and quality of marketing campaign. Focus on optimizing your campaigns for each chosen platforms and watch your revenue rise appropriately.</p>",
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      "body": "https://i.ytimg.com/vi/jMWrsRNveSI/maxresdefault.jpg\n<p>Your business email is one of the most important assets online. It&rsquo;s one of the most popular ways to communicate internally and externally.</p>\n<p>Using free email for business doesn&rsquo;t cut it anymore. The emails you send might not get delivered and the emails sent to you might not get to you. Google solves these problems with its enterprise-class <a href=\"https://www.net4.com/aspx/article/business-email-hosting.aspx\">business email</a>.</p>\n<h2>How to Set up Business Email in G Suite</h2>\n<p><strong>Step 1:</strong> Visit <a href=\"https://gsuite.google.com/intl/en\">G Suite</a> and click Get Started</p>\n<p><strong>Step 2: </strong>Enter your business name, tell Google the number of employees you&rsquo;ve got by ticking the range, select your country (this will be filled in automatically but in case you&rsquo;re using a VPN that sets your IP to another country, select the country from the list) and click the <strong>Next</strong> button.</p>\n<p><strong>Step 3:</strong> Enter your name, last name and email in the next page that opens. What Google is doing here is create an account for you as the <a href=\"https://careertrend.com/list-6560103-email-administrator-duties.html\">email administrator</a>. You can assign the admin role to someone else later. And as for the email, feel free to use your <a href=\"https://www.techrepublic.com/blog/google-in-the-enterprise/the-difference-between-gmail-a-google-account-an-apps-account-and-an-apps-for-business-account/\">free Gmail</a>.</p>\n<p><strong>Step 4:</strong> In the next page that opens, answer the question about whether you have a <a href=\"https://www.namecheap.com/domains/domain-definition-what-is-a-domain-name.aspx\">domain</a> or not. Click <strong>&ldquo;YES, I HAVE ONE I CAN USE&rdquo;</strong> to proceed.</p>\n<p><strong>Step 5:</strong> Enter your domain, for example, mydomain.com and proceed.</p>\n<p><strong>Step 6:</strong> Google will ask you to confirm you want to use the domain you just entered to set up your G Suite account. If yes, click <strong>NEXT.</strong> If not, click &ldquo;<strong>I want to buy a new domain instead.&rdquo; </strong>Google will help you search and register the domain.</p>\n<p>But it is assumed you already have a domain before wanting to set up a business email in Google Suite. The process of coming up with <a href=\"https://moz.com/blog/how-to-choose-a-domain-name-whiteboard-friday\">a perfect domain name</a> that is <a href=\"https://uniregistry.help/domains-en/why-is-a-domain-name-unavailable/\">available</a> is tasking and might take time. It&rsquo;s not a 10-minute task. So, it&rsquo;s advisable you do this before setting up a business email in G Suite.</p>\n<p><strong>Step 7:</strong> Opt-in to G Suite newsletter list or skip it.</p>\n<p><strong>Step 8:</strong> Select your username and password that you will use to log in as admin to the G Suite admin console.</p>\n<p>If you already have an email at the domain you provided, you can simply use the email address so you don&rsquo;t have two emails and end up using only one. Remember, if you already have emails created on the domain you will have to move them to G Suite later.</p>\n<p>Note that the email address you already have at the domain won&rsquo;t be affected if you choose to use it as your admin login to G Suite.</p>\n<p>It will stop receiving emails when you finally set up G Suite at the DNS level of your website. By that time, you would have imported all emails to G Suite.</p>\n<p>After inputting your username and password, prove that you&rsquo;re human by clicking the <a href=\"https://www.google.com/recaptcha/intro/v3.html\">reCaptcha</a> check, and agree to the terms and conditions.</p>\n<p><strong>Step 9:</strong> Review your payment plan by choosing your currency. Enter your coupon code if you have one.&nbsp;</p>\n<p><strong>Step 10:</strong> Enter your credit or debit card details, your address, email and review other information you entered in the previous steps.</p>\n<p><strong>Step 11:</strong> Checkout to activate the <a href=\"https://gsuite.google.com/pricing.html\">14-day free trial</a> that G Suite offers.</p>\n<p><strong>Step 12:</strong> Verify your domain by logging into your domain host to change your MX records or add a TXT record.&nbsp; Where you can find your TXT record varies by hosts. So check your host <a href=\"https://support.google.com/a/topic/1409901\">here</a>, then follow the guide created for your host. Google will give you a code to add, plus other values. Add it and save it.</p>\n<p><strong>Step 13:</strong> Return back to the G Suite Setup Wizard and check &ldquo;<strong>I have saved the TXT record&rdquo;</strong> to complete the domain verification. Proceed to verify.</p>\n<p><strong>Step 14:</strong> If your domain is verified, then proceed to the last lap in the process, by setting up MX records. The process is simple and the G Suite Setup Wizard will guide you on what to do. To get a host-specific instruction, choose your website host <a href=\"https://support.google.com/a/topic/1611273\">here</a>.</p>\n<p><strong>Step 15:</strong> After changing your MX records and following other prompts provided by the G Suite Setup Wizard, you need to give it some time to take effect. Depending on the <a href=\"https://www.techopedia.com/definition/27002/time-to-live-ttl\">Time To Live</a> you set, it can take 24 hours.</p>\n<p>After 24 hours you should be able to login and use the business email provided by G Suite to send and receive emails.</p>\n<h2>Final Words</h2>\n<p>Using G Suite business email make you appear professional. You will be able to send and receive emails and expect instant delivery.</p>\n<p>If you&rsquo;re serious about email deliveries and professionalism, then G Suite business email is the way to go. If you already have email hosting, like Bluehost and<a href=\"https://www.freeparking.co.nz\"> Freeparking email hosting</a>, you can still integrate it with G Suite.</p>",
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      "title": "How to Get Started With Google Suite: Setting up Business Email Host"
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