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      "body": "从短视频行业兴起以来，抖音一直都是一个巨大的流量池，大家都知道在互联网上赚钱说白了就是一个囤积流量，然后把合适的产品出 售给他们的一个过程。在这个过程之中最大的难点就是“如何囤积流量”以及“如何选择产品”，只要做到了这两点，在互联网上赚钱便不再是什么难事。\n![15156508859068464.png](https://cdn.steemitimages.com/DQmcd7WQaFqUQzNFNWcjHY7TgxnfdX4ruNhKDMMZ4sYfCCp/15156508859068464.png)\n\n像抖音这样的短视频平台其实也应该归类于视频自媒体之中，自媒体平台最大的好处就是可以让你建立起自己的个人IP，在有个人IP的情况下吸引流量将会变得很轻松，就像微博明星总能轻易涨粉一样。\n\n但是所有的自媒体平台都存在一个通病，即是在拥有庞大流量的情况下，平台难以让旗下的内容创作者或是个人IP有一个较为恰当的变现方式。所以一直以来很多人的唯一变现途径就成为了接广告、卖粉丝、卖帐号等等。\n\n因此抖音给目前的头部流量帐号开通了购物车功能，用户可以通过购物车直达视频作者的店铺，从而让视频作者在另一途径上获得相应的收益。但是，这个变现模式的局限性其实很强，毕竟不是每个人都能够获取这个资格，同时“如何选择产品”这个问题又摆在了众人面前。\n\n如果依靠抖音走红的主播是凭借自己的才艺外貌，那么至少还能在购物车里放上“抖音同款”，但如果主播是依靠萌宠、占卜等领域走红的，即使拥有了购物车功能，或许也难以达到一个较好的变现效果。\n\n所以，抖音的变现终究还是要依靠于外部平台或渠道，单在抖音上完成整个互联网赚钱的流程显然很不科学。那么今天我就来给大家分享一个，在抖音上引流并赚钱的新方式。\n\n1. 抖音+淘客\n\n在抖音上获得流量最重要的就是要结合你将要出 售的产品来指定相应的内容，也就是说你的内容必须要和你的产品相关。我曾在抖音上看到过这样的一个帐号，帐号的名称大概叫做“某宝上小玩意”，而他的所有视频内容都是一些某宝上可以找到的创意类小商品。\n![20180624143045524552.jpg](https://cdn.steemitimages.com/DQmaMf5E4tmN8EgeE4SKpDidZbNHwjNjP5KaE8MjZ5YC6Qu/20180624143045524552.jpg)\n\n\n例如像是这样的一些小玩具以及一些造型别致具有DIY属性的小花盆等商品。实际上，他所做的就是一个“视频买家秀”，并且把这个买家秀放在了抖音上进行展示。\n\n不过，某宝上的买家秀是用户在拥有商品购买链接的情况下才能看到的，而他则省略了这个步骤，直接把买家秀用视频的形式发送出来。由于这些小商品在以女生用户为主题的抖音中存在巨大的市场，自然会有大量的用户向他询问商品的购买链接。\n\n这时他便会修改自己帐号的简介，用谐音字或英文留下“商品链接 有券 加V”这样的字眼，从而快速把用户引流到自己的领地之中。然后便是用这些产品和朋友圈营销对得到的流量进行变现。\n\n这其实就是一个没有购物车的情况下十分适合抖音的引流变现方式，首先这类新奇商品的小视频是很容易得到抖音的推荐的，所以自然不会存在违规内容。再者，当流量聚集到自己的微信里后，利用朋友圈就可以对这些精准流量进行后续的产品推广。\n\n实际上，这些商品的买家秀也十分好获得，你只需要在某宝上完成购买，货到后拍摄相应的小视频，然后完成退货即可。之后就可以在某宝联盟中找到相应推广链接，利用淘客来完成赚钱。\n\n2. 抖音+服务\n\n按照前面我们说的，抖音上的内容需要和你的产品相结合，实体产品尚且好说，那么像占卜一样的服务类产品又应该如何去打造自己的内容呢？\n\n通常来说，在年轻人中受众比较广的占卜术一般就是手相、面相、塔罗牌这几种，倘若想要在短视频中展现整个操作过程，由于内容的容量太大，视频的长度太短，会比较困难。\n\n但是如果我们把这些内容进行截取或是教程化，那么就可以很轻松地制作出相应的优质内容。例如上图这样的塔罗牌含**释在网上一搜一大把，我们就可以用真人拍摄或是PPT的方式配上录音，在视频容量内讲清楚这张牌在占卜中表示什么。由于塔罗牌有78张，这就保证我们至少可以输出78个视频。\n\n除此之外，包括塔罗牌的占卜翻牌花式、排序、正反放置等都可以成为我们的视频制作题材内容。\n\n然后用同样的方法，把用户引导到我们的微信个人号或是微信公众号上，会前来添加的必定是精准的用户人群，而他们的需求多半是学习塔罗牌占卜或是需要占卜，那么后续的精准变现完全可以套用“风水模式”与“转运项链”来操作，效果也是极好的。\n\n3. 抖音+教程\n\n最后的这种模式则是在抖音上进行内容付费的引流。\n\n现目前有很多抖音帐号都在操作这个项目，而在他们入驻抖音之前，其实都是千聊等内容付费平台上的课程作者。就拿PS技能来说，他们讲解的内容一般都很具体，并且一个PS的知识点可以分割为多个视频上传，用户想要完全地了解则需要观看他们的所有视频，如果在这个过程中，我们可以少拍摄几个步骤，那么用户自然会寻求完整的教学视频。\n![20180624143043154315.jpg](https://cdn.steemitimages.com/DQmaudwx5zE8zgeWd7X8uwcE4kYkv5J5hV4QGgTqjCVf4Mb/20180624143043154315.jpg)\n\n\n我们可以看到这些抖音帐号的粉丝数量多在50万甚至100万，由此可见这类教程在抖音也是有大量的受众群体的。只要你在简介或是内容中做好充足引导，就可以把这些用户转移到你的微信公众号或是微信个人号上。\n\n如果你本就是一个内容付费的创作者，那么就可以直接在自己的朋友圈里营销相应的课程内容。如果你没有开设相应的课程，你还可以利用这些内容付费平台上课程分销的方式来赚取佣金，后期形成流量粘性后更可以推广其他的产品或转型淘客。\n\n除了PS教程外，例如瑜伽教程、化妆教程、魔术教程、日语教程等都是在抖音上可以获得大量受众的内容题材，只要找到相应的课程，你就可以用这种方式在抖音引流并在微信上赚钱。\n\n总的来说，抖音一直都是留给大家的一个获取流量的场地，更是一个可以用来赚钱的机会。不过任何机会都只留给有准备的人，对于这样的一个赚钱机会，你准备好了吗？",
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