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      "body": "Congratulations @yoaproject! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@yoaproject/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@yoaproject) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=yoaproject)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "kr-event태그하셔서 왔습니다^^<br>보팅, 팔로우하고 갑니다~ <br><br>저도 SBD 100% BACK 이벤트 진행중인데 오셔서 참여부탁드려요~<br><a href=https://steemit.com/@gooddeal>이벤트참여</a><br><br>오늘도 좋은하루 되세요~ :)",
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      "author": "yoaproject",
      "body": "선진국의 프랜차이즈 산업은 대형화, 대기업화 되는 추세를 보이고 있는 가운데, 한국 대부분의 프랜차이즈들은 대기업을 시작으로 국내 문제점을 해결하지 못한 채 해외 시장으로의 진출을 목적으로 두고 있는데요. 오늘은 한국의 현행 프랜차이즈 시장의 문제점에 대하여 몇 가지 원인을 적어보려 합니다.\n\n\n\n![WeChat Image_20180827151713.jpg](https://cdn.steemitimages.com/DQmP1bmwe5VgWTJGcSH9Z8yWW35bGusXd3UkXAuZJJTRfJv/WeChat%20Image_20180827151713.jpg)\n\n\n1. 본사와 가맹점과의 분쟁\n가맹점 오픈 후 본사의 점포 관리 외면, 협력 시스템 부족, 물류 공급체계 부족, 높은 원가와 가맹비 수수료, 강제적인 물류공급, 과도한 인테리어 비용, 프랜차이즈 본사의 갑질, 불투명 거래기록, 소통 부족, 무리한 가맹점 확장, 본사 경영 능력 부족 등 한국은 많은 논쟁들의 중심에서 경영의 효율성을 배척할 수 없는 실정입니다.\n\n2. 외식프랜차이즈의 포화상태로 인한 과다경쟁\n현재 한국 재취업 시장이 좋지 않아 대부분의 소자본 창업자들은 손쉽게 접근할 수 있는 외식업 중심의 자영업을 선택합니다. 외식 프랜차이즈 가맹 본부 수는 67%, 가맹점 수 기준으로 41%로 독점하고 있어 선진국과 비교하여 30%가 많은 수치로 외식 프랜차이즈 가맹점 개수가 과도한 실정입니다. 따라서 업종의 다양성이 낮아 안정적인 산업 성장이 저하되고 유사 업종간의 경쟁이 치열하여 어려움이 잇따르는 현황입니다.\n\n3. 프랜차이즈 운영에 대한 데이터 부족\n예비 창업자들이 가맹 사업을 시작하는데 앞서, 사전에 충분히 프랜차이즈 본사에게 정보를 제공받고 검토한 후에 가맹계약이 이루어지는 것이 중요하나 현실적으로 프랜차이즈 운영/관리에 대한 전문교육기관, 창업전문가의 부족으로 창업자들은 정보공개서 내용 수령 후 본사의 경영시스템에 대하여 판독하고 분석 할 수 있는 지각 능력이 부족한 현황입니다.\n\n\n4. 창업아이템 부족\n한국의 외식 프랜차이즈 가맹 수가 포화 상태인만큼, 창업자들은 프랜차이즈 창업 아이템을 다각도로 보지 않고 외식업에만 치중하여 시작하고자 합니다. 대부분의 가맹점들은 단기 매출만을 목적으로 차별화 없이 시장을 이끄는 유행업종을 그대로 배껴 오픈 하고 있으며, 2017년 후반기에는 눈에 띄는 창업아이템이 없어 예비 창업가들이 창업을 보류하는 사태가 일어났습니다. 이에 따라 프랜차이즈 업계는 신규개점이 어려워지고 불경기로 인해 질적인 성장이 어려워져 무엇보다 차별화된 전략의 프랜차이즈가 필요한 실정입니다\n\n\n—To learn about the YOA Project’s Franchise Platform: \n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "While the franchise businesses in developed countries are becoming bigger and more industrialized, most franchises, especially the large companies, in Korea are trying to enter the global markets without being able to sort out the domestic problems. I intend to discuss some reasons for the current problems of the franchise market in Korea.\n\n![WeChat Image_201808271517131.jpg](https://cdn.steemitimages.com/DQmYyeoeqiWw7bCEFs63TDCd8iJm1NQzZLcc79Xks2Cgh1H/WeChat%20Image_201808271517131.jpg)\n\n1. Disputes between franchisors and franchisees\nThe problems with management efficient are at the center of many conflicts with franchises. They include the franchisor ignoring its duty to manage franchisees after the opening of a store, lack of cooperation system, inadequate supply chain management system, high cost and commission fee, compulsory logistics supply, excessive interior cost, abusing the power by franchisors, questionable transaction records, lack of communication, irrational chain expansion, and lack of managerial capacity of franchisor.\n\n2. Excessive competition due to saturation of food service franchise market\nAs the market for re-employment in Korea is currently weak, many unemployed people choose to open a restaurant since it is easily accessible with small capital. In Korea, the food service franchises account for 67% of all franchises and 41% of all franchise stores. The figures are about 30% higher than those in developed countries and show that there are too many food service franchises in Korea. Lack of diversity in business means unstable industrial growth and overheated competition among similar business models.\n\n3. Shortage of data for franchise operation\nIt is essential for prospective entrepreneurs to receive sufficient information from the franchisors to review the business thoroughly before they sign the franchise contract. However, they usually do not have the perception ability to review and analyze the data on the management system of the franchisor due to lack of educational institutions and consultants on franchise operation and management.\n\n4. Shortage of business item\nSince the food service franchise market in Korea is saturated, the prospective entrepreneurs tend to focus only in food service instead of trying to find new business items. Most new franchise stores are just copycats of current “hot items” without any differentiation to realize short-term revenue goal. In the second half of 2017, many potential franchisees postponed their plan to open a franchise store because they could not find the prominent start-up items. As such, the franchise industry experienced the difficulties of opening new stores, and the economic slump made qualitative growth even more difficult. The differentiated franchise strategy is now more crucial than anything.\n\n—To learn about the YOA Project’s Franchise Platform: \n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "author": "darksideofmoon",
      "body": "I pray that Vietnam soccer will win the bronze medal.\n\n[byteballall airdrop](https://steem-byteball.org/#QLOPGPP4MYKOJRY5ZEDBO4TN5J5WHSJO)\nAllow Smartsteem to use your Steempower. In return, you will earn daily STEEM & SBD revenue and Steempower in form of curation.\n<a href=\"https://smartsteem.com?r=maikuraki\" target=\"_blank\"><img src=\"https://smartsteem.com/static/smartsteem_banner.gif\" /></a>",
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      "body": "kr-event태그하셔서 왔습니다^^<br>보팅, 팔로우하고 갑니다~ <br><br>저도 SBD 100% BACK 이벤트 진행중인데 오셔서 참여부탁드려요~<br><a href=https://steemit.com/@gooddeal>이벤트참여</a><br><br>오늘도 좋은하루 되세요~ :)",
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      "author": "yoaproject",
      "body": "![WeChat Image_20180829100936.jpg](https://cdn.steemitimages.com/DQmSeE6PBU2q1E48PZ9QHFF2pJjLaNvxSETzwXoZYNVBNyB/WeChat%20Image_20180829100936.jpg)\n\n대부분의 사람들이 알고 있는 4차 산업혁명의 등장과 함께 주목 받기 시작한 블록체인(Block chain)은 현재 글로벌 금융 시장의 핵심 기반 기술로 자리 잡고 있으며, 다수의 기업 비즈니스 영역에 접목되는 새로운 패러다임으로 부상 중인데요. 블록체인은 일련의 거래 정보를 개인 간 네트워크에 분산하여 거래 관련 참여자들이 공동으로 기록하고 관리하는 기술로, 거래의 효율성 및 신뢰성을 제고하고 제반 비용 절감 등 긍정적인 효과를 초래합니다.\n\n최근에는 이러한 블록체인의 장점을 활용하고자 하는 니스가 확산되면서, 전 세계적으로 정부, 금융기관, 글로벌 기업 등이 관련기술을 개발하거나 활용하는 데에 있어 적극적인 태도를 보이고 있습니다. MS, IBM 등 글로벌 대형 IT기업들의 비즈니스 플랫폼 구축, 기술개발, 연구소 구축뿐만 아니라 삼성, SK 등은 제조, 물류 부문에서 블록체인 기술을 활용한 비즈니스 적용영역을 확대할 예정이라고 밝혔는데요.\n\n\n\n![WeChat Image_201808291009361.jpg](https://cdn.steemitimages.com/DQmepWYsngQCrRUkK4cF1bfwmdRRoE2zuR2GWxA3pNenYKH/WeChat%20Image_201808291009361.jpg)\n\n기업들이 블록체인 기술을 활용하는 분야를 간략히 살펴볼까요?\n\n1. 원천기술 개발(Source Technology)\n전 세계 대형 은행 및 금융 관련 정부 기관은 금융권에 활용 가능한 금융 관련 원천기술을 이용하여 복잡한 은행 간 거래 간소화 및 효율성 제고를 위해 송금 관련 원천기술 개발, 본인 인증 등 금융 거래 및 관리 시스템에 블록체인을 적용하여 상용화 가능한 비즈니스 플랫폼을 개발 중이라고 합니다. \n\n2. 표준 비즈니스 플랫폼 구축(Standard Biz Platform)\n글로벌 대형 IT기업 및 관련 벤처 기업들은 각 산업에 적합한 표준 비즈니스 플랫폼을 개발 중이며, 다양한 비즈니스 영역에 활용이 가능하도록 수정 및 관련 서비스 지원도 구축 해나갈 뿐만 아니라 블록체인 연구소를 통해 다양한 산업 영역에 대한 기술 개발과 제반 연구에도 힘쓰고 있다고 하네요.\n\n3. 기존 비즈니스 연계 및 신규 비즈니스 창출(Biz Utilization)\n국내 외 해외 글로벌 선진기업 및 정부 기관들은 기존 비즈니스 영역을 활용하여 거래 및 관리의 효율화를 제고하여 블록체인 기술을 적용한 신규 사업 영역을 발굴해나가는데 주력 하고 있습니다.\n\n 한국인터넷진흥원(KISA)은’18년까지 도입 단계로 블록체인 기술개발 및 산업 활성화를 위한 환경 조성에 중점, 향후’19년부터는 블록체인 기반기술 공급을 통해 산업 성장의 토대를 마련할 계획이라고 할 만큼 공공 부문에서는 정부 차원의 기반 플랫폼 개발 및 시범사업 실시, 성공사례 발굴 등에 집중하고 있다고 합니다.",
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      "body": "![WeChat Image_20180829100917.jpg](https://cdn.steemitimages.com/DQmXYSQg4PLK8MxZaF2EcULgz1UApvtJhXut6QeB3Fo2WQW/WeChat%20Image_20180829100917.jpg)\n\nBlock chain, which has been gaining attention with the advent of the Fourth Industrial Revolution that most people are aware of, is now becoming a core technology of the global financial market and emerging as a new paradigm that is applicable to many corporate business areas. Block chain is a technology where the participants related to a transaction record and manage transaction information together by distributing a series of transaction information to individual networks. It improves efficiency and reliability of transactions, and brings forth positive effects such as cost reduction.\n\n  In recent years, with the proliferation of the need to make use of the advantages of such block chain, governments, financial institutions, and global corporations around the world are actively involved in developing and utilizing related technologies. Large global IT companies such as Microsoft and IBM are building business platforms and R&D institutes as well as developing technology. Samsung, SK etc. also announced the plans to expand business applications using block chain technology in manufacturing and logistics.\n\n\n\n![WeChat Image_201808291009171.jpg](https://cdn.steemitimages.com/DQmWLC2Vrn9bK3b9yECahtMa5kMH5D37MuHT2HP8bDmGdJh/WeChat%20Image_201808291009171.jpg)\n\nLet's briefly look at the sectors where companies use block-chain technology!\n\n1. Source Technology\nLarge-scale banks and financial institutions around the world are currently developing source technology related to remittance in order to simplify transactions and improve efficiency of complex interbank transactions using finance related source technology, which is usable in the financial world. They, thereby, are developing a commercially viable business platform by applying block chains to financial transaction and management systems such as self-certification. \n\n2. Building Standard Biz Platform\nLarge global IT companies and related venture companies are developing standard business platforms suitable for each industry. They will not only provide modification and related services for various business areas, but also strive for R & D on various technologies through block chain research institutes.   \n\n3. Linking to Existing Business and Creating New Business (Biz Utilization)\nDomestic and overseas advanced global corporations and government agencies are focusing on exploring new business areas, which applied block chain technology in improving efficiency of transaction and management by utilizing existing business domain.\n\nKorea Internet Promotion Agency (KISA) will focus on the development of the block chain technology and the environment for industrial revitalization as the introduction stage until 2018. It plans to lay the foundations for industrial growth through supplying block chain technology from 2019. As for the public sector, KISA is focusing on developing government level infrastructure platforms, conducting pilot projects, and identifying success stories.\n\n\n—To learn about the YOA Project’s Franchise Platform: \n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "Congratulations @yoaproject! You have completed the following achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/voted.png)](http://steemitboard.com/@yoaproject) Award for the number of upvotes received\n\n<sub>_Click on the badge to view your Board of Honor._</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\nTo support your work, I also upvoted your post!\n\n\n> Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "kr-event태그하셔서 왔습니다^^<br>보팅, 팔로우하고 갑니다~ <br><br>저도 SBD 100% BACK 이벤트 진행중인데 오셔서 참여부탁드려요~<br><a href=https://steemit.com/@gooddeal>이벤트참여</a><br><br>오늘도 좋은하루 되세요~ :)",
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      "body": "점점 커지는 세계화의 추세에 따라 많은 기업들이 목표시장을 국내에 국한하지 않고 해외로 확대해 나가면서 인종과 문화, 언어가 다른 지역에서도 쉽게 받아들여질 수 있는 상품을 만들고 마케팅 전략을 수립하는 것이 이윤 창출에 핵심 요소로 자리잡았는데요. \n\n\n\n\n![WeChat Image_20180827104324.jpg](https://cdn.steemitimages.com/DQmQ6a92YvwoskzsCwucvNwfqWbe1GBG2fBBV2CwPkdTpmp/WeChat%20Image_20180827104324.jpg)\n\n2016년 KOTRA 해외무역관이 조사한 현지진출 한국기업 정보에 따르면, 전체 기업 수는 1만1천937개 사이며 아시아·대양주(5천493개)와 중국(3천639개 사)에 진출해있는 것으로 나타났습니다\n\n기업이 해외시장에 진출 할 때에 규모의 경제를 활용하기 위해서는 표준화와 글로벌전략이 필요합니다. 현지시장에서 적응하지 못한 기업이나 제품은 소비자의 선호나 만족감을 감소 시킬 뿐만 아니라 시장에서 퇴출여부의 가능성도 배제 할 수 없습니다. 따라서 해외 진출을 고려하는 기업은 반드시 각국의 서로 다른 문화적, 경제적, 법적 등의 환경과 현지 적응에 필요한 요소들을 분석하여 경영해나가야합니다.\n\n그렇다면, 현지화의 개념은 무엇일까요?\n\n\n\n![WeChat Image_20180827104325.jpg](https://cdn.steemitimages.com/DQmQnoazd3cZRWz8EiaMVAHSdhrYr4CbHeC1DwTh7GRpw9X/WeChat%20Image_20180827104325.jpg)\n\n현지화란 기업이 목표시장으로 하는 현지의 문화, 언어, 관습 자연환경 등을 고려하여 생산, 판매, 마케팅, 금융, 서비스, R&D 등 기업 활동의 주요부문을 현지에서 생산하고 유통시키는 과정을 말합니다. 이는 크게 사람, 부품/원재료, 자금 등 주요경영자원의 현지조달을 의미하는 자원의 현지화와 이들 자원의 처리와 배분을 결정하는 연구개발의 현지화 및 관리의 현지화를 모두 포함하며 이들 각각은 상호 밀접히 관련되어있습니다. \n\n따라서 해외 진출을 하고자 할 때, 보통의 해외에 설립된 법인은 본국의 모기업의 자회사이나 현지에서는 현지 기업체로 운영되므로 마케팅, 광고, 상품디자인 등을 각 국가의 소비자의 욕구에 맞도록 전략을 세워야 할 뿐만 아니라 규모의 경제를 활용하여 표준화와 함께 각국의 서로 다른 문화적, 정치적 환경에 적응 할 수 있도록 산업의 특성을 고려하여 맞춰나가야 할 것입니다.\n\n—To learn about the YOA Project’s Franchise Platform: \n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "With an increasing trend of globalization, many companies are expanding their target markets into the markets in other parts of the world, not being limited to the Republic of Korea. In this process, it became very important in terms of profit making to manufacture products that can be easily accepted in other regions, and to establish marketing strategies.  \n\n\n![WeChat Image_201808271043252.jpg](https://cdn.steemitimages.com/DQmUYA6yd8a5XPkivAdYDesUx59mBzJYoK5kmNQxUDGCJ16/WeChat%20Image_201808271043252.jpg)\n\n\nAccording to a survey by the KOTRA Overseas Trade Center in 2016 on the South Korean companies operating overseas, the total number of South Korean enterprises was 11,937. Among them, the number of companies in Asia (other than China) and Oceania was 5,493 while the number of companies in China was 3,639.\n\nWe need standardization and global strategy to utilize the economies of scale when companies enter overseas markets. Companies or products that have not adapted to the local market may not only reduce the consumer's preferences and satisfaction, but also have to exit the market. Therefore, the companies considering overseas expansion must analyze and manage the factors necessary for adapting to different culture, economy, and legal environment in each country.\n\nSo, what is the concept of localization?\n\n\n\n\n![WeChat Image_201808271043251.jpg](https://cdn.steemitimages.com/DQmRmMUjBMpiXmJJmLeDXHkU3XNMbhxuifnTGi3vMbttgGD/WeChat%20Image_201808271043251.jpg)\n\nLocalization refers to the process of locally performing major corporate activities such as production, distribution, sales, marketing, finance, services, and R & D in consideration of the local culture, language, custom and natural environment of the country targeted by the company. \n\nLocalization is largely divided into the localization of resources, which means local procurement of major business resources such as people, parts/raw materials, and funds, the localization of R & D and the localization of management, which determine the processing and distribution of these resources. In addition, each localization is closely related to each other. \n\nThe corporations established in overseas are usually the subsidiaries of their parent companies in their home countries, but operate as local companies in the local markets. Therefore, when you want to enter an overseas market, you have to set up a strategy to meet the needs of consumers in marketing, advertising, and product design. In addition, you must make use of economies of scale, and, along with standardization, adapt to the different cultural and political environment of each country in consideration of the features of industry.\n\n—To learn about the YOA Project’s Franchise Platform: \n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "author": "gooddeal",
      "body": "kr-event태그하셔서 왔습니다^^<br>보팅, 팔로우하고 갑니다~ <br><br>저도 SBD 100% BACK 이벤트 진행중인데 오셔서 참여부탁드려요~<br><a href=https://steemit.com/@gooddeal>이벤트참여</a><br><br>오늘도 좋은하루 되세요~ :)",
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      "body": "![11.jpg](https://cdn.steemitimages.com/DQmRVdoLNencpXaiJaMBwm1ASz3rWwNH4aqhDpPQcB1QHxu/11.jpg)\n\n2018년 8월 18일 토요일 오전 9시(베트남 시간 기준), 베트남 하노이 그랜드 프라자 호텔에서 YOA Project 커뮤니티 밋업 행사가 개최되었습니다. \n\n![WeChat Image_201808221425253.jpg](https://cdn.steemitimages.com/DQmaZdZT7f6Vf4auriGhe9QbCeDxqzq2TkcHC4agHXqWFrj/WeChat%20Image_201808221425253.jpg)\n\n참석인원은 약 150명으로 Youa Group에 대한 간략한 사업 소개와 비전을 공유하는 장이 되었는데요. \n\n\n![WeChat Image_20180821185729.jpg](https://cdn.steemitimages.com/DQmPbaCwRm1u9p5n6N2uXJRBxxjZeampSLrsLkHHZKCbN6o/WeChat%20Image_20180821185729.jpg)\n\nYOA Project는 요우아 그룹이 진행하는 사업으로, 기존 프랜차이즈 산업의 다양한 문제점들에 블록체인을 접목하여 다양한 솔루션 방안을 제공 할 뿐만 아니라 실물 경제에서도 적극 활용이 가능한 블록체인 기반의 프랜차이즈 플랫폼입니다. \n\n\n\n![WeChat Image_201808221425251.jpg](https://cdn.steemitimages.com/DQmUjz8xkL38ZfZrZ4oN89eAF5FrSVi5miH6Bo2pCJuhDrw/WeChat%20Image_201808221425251.jpg)\n\n\n저희 YOA는 이번 하노이 커뮤니티 밋업을 시작으로 베트남에서의 지속적인 사업 영위 및 투자를 진행 할 예정입니다. 많이 지켜봐주세요! ^^\n\n\n행사 영상 — http://youtu.be/TpQ3TSzK7dI\n뉴스 영상(베트남) — http://youtu.be/NZtKGdZzxLs\n\nYOA Project에 대한 더 많은 정보가 궁금하다면?!\n\n— More about us:\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "![11.jpg](https://cdn.steemitimages.com/DQmRVdoLNencpXaiJaMBwm1ASz3rWwNH4aqhDpPQcB1QHxu/11.jpg)\n\nThe YOA Project hosted a meetup at the Grand Plaza Hanoi Hotel on last Saturday, August 18 at 9:00 AM (Vietnam Time). \n\n![WeChat Image_201808221425253.jpg](https://cdn.steemitimages.com/DQmaZdZT7f6Vf4auriGhe9QbCeDxqzq2TkcHC4agHXqWFrj/WeChat%20Image_201808221425253.jpg)\n\nThe event saw more than 150 attendees, sharing Youa Group’s brief business model and vision.  \n\n\n![WeChat Image_20180821185729.jpg](https://cdn.steemitimages.com/DQmPbaCwRm1u9p5n6N2uXJRBxxjZeampSLrsLkHHZKCbN6o/WeChat%20Image_20180821185729.jpg)\n\nThe YOA Project, one of Youa Group’s business, is a blockchain-based franchise platform that not only provides various solutions by combining blockchain technology with the problems of existing franchise industry, but also actively utilizes them in the real economy.   \n\n\n![WeChat Image_201808221425251.jpg](https://cdn.steemitimages.com/DQmUjz8xkL38ZfZrZ4oN89eAF5FrSVi5miH6Bo2pCJuhDrw/WeChat%20Image_201808221425251.jpg)\n\n\nThe YOA project is planning to expand the business and investment in Vietnam, after this meetup with Hanoi community.  We would greatly appreciate the support!!\n\n\n* Event video — http://youtu.be/TpQ3TSzK7dI\n* News video(vietnam) — http://youtu.be/NZtKGdZzxLs\n\n— To learn about the YOA Project’s Franchise Platform:\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/\n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "한국의 프랜차이즈 산업시장이 눈부신 발전을 하기까지, 역사는 어떻게 이루어졌을까요? 오늘은 1970년대부터 2000년대까지의 한국 프랜차이즈의 역사에 대해 이야기 해보려합니다. \n\n\n\n![WeChat Image_201808221247081.jpg](https://cdn.steemitimages.com/DQmcqnhicWxj8p6KZUjUosqPepBhzZKgnSRdg8DHPwkNukV/WeChat%20Image_201808221247081.jpg)\n\n\n1979년, 롯데리아를 통해 선진화된 시스템을 기반으로 한 기업형 프랜차이즈가 처음으로 도입되기 시작합니다. 이후 1980년대 국민 소득 증가, 생활방식의 서구화, 아시안게임과 서울 올림픽 개최에 따라 해외 프랜차이즈의 한국 상륙과 국내 자생 브랜드 창업이 이루어졌는데요. 1980년대에 시작된 주요 프랜차이즈 브랜드로는 맥도날드, KFC, 버거킹, 피자헛, 파리바게뜨, 놀부, 투다리, 신라명과, 배스킨라빈스, 크라운 베이커리 등이 있습니다. \n\n80년대에 도입된 주요 프랜차이즈들은 90년대에 들어서며 외국계 패밀리 레스토랑을 중심으로 한국 외식산업의 발전이 이루어지기 시작합니다. 1991년, T.G.I.프라이데이를 시작으로 시즐러, 스카이락, 베니건스 등이 앞다투어 상륙하며 외식산업의 대형화, 고습화를 주도해 나갔으며, 한국으로 진출한 외국계 프랜차이즈 브랜드들의 선진화된 운영 시스템을 적용하여 한국 프랜차이즈들도 시스템을 갖춰가는 외식산업의 성숙기에 접어들었습니다.\n\n그러나 1997년 IMF 금융위기로 소비심리가 위축되며 한국의 외식산업은 한 번의 위기를 맞게 되지만 폭발적으로 증가한 퇴직자들이 외식창업 시장에 유입되어 외식프랜차이즈 기업은 오히려 좋은 기회를 맞이했다고 합니다. 하지만 부실 프랜차이즈 본사가 난무하고, 외식산업의 품질 저하와 기업 윤리 문제가 많이 제기되는 등 반작용도 피할 수 없었는데요.\n\n1998년, 한국프랜차이즈협회 창립 총회 및 창립 발기인 대회를 시작으로 산업계가 일치단결로 프랜차이즈 산업의 빠른 발전을 도모하기 시작합니다. 이를 기반으로 2000년대에는 소자본 외식 창업자의 수요가 활발해져 비교적 큰 기술 없이 창업이 가능한 아이템 중심의 창업이 유행했으며 점차 프랜차이즈 창업자들이 한국 프랜차이즈 시장을 주도해나갑니다.\n\n한국은 프랜차이즈의 역사가 미국이나 일본에 비하여 짧은편이나 현재로서 한국 프랜차이즈 산업은 한류 열풍과 국내 영업 환경의 악조건 등으로 인해 해외로 진출하고자 하는 프랜차이즈들이 늘어나고 있으며 정부 차원의 지원들이 확대되면서 수요가 더욱 증가하였습니다.\n\n\n\"YOA Project\" 의 프랜차이즈 플랫폼이 궁금하다면?\n\n— More about us:\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "How has the franchise industry in Korea grown so impressively over the years? I would like to talk about the history of the franchise business in Korea between the 1970’s and 2000’s. \n\n\n\n\n\n![WeChat Image_20180822124708.jpg](https://cdn.steemitimages.com/DQmbZrk3RXn7SZkBZnYHXEUb77zdecRZZ5EzMK2SrHc1gRy/WeChat%20Image_20180822124708.jpg)\n\n\nThe industrialized franchise based on the advanced business system in Korea began in 1979 when Lotteria opened its first store. It was followed by many multinational franchises entering the Korea market and domestic brands establishing their presence as Korea went through a drastic transformation with rising national income, westernization of lifestyle, and the hosting of the Asian Games and the Seoul Olympics. The leading franchise brands that began in the 1980’s include McDonald’s, KFC, Burger King, Pizza Hut, Paris Baguette, Nolbu, Tudali, Shilla Bakery, Baskin Robbins, and Crown Bakery. \n\nThen the foreign family restaurant chains began the transformation of the foodservice industry in Korea in the 1990’s. Beginning with T.G.I. Friday in 1991, many international franchises such as Sizzler, Skylark, and Bennigan’s opened their restaurants to lead the large-scale and high-end trend of the foodservice industry in Korea. The Korean franchise industry entered the maturing phase as the domestic franchises had adopted the advanced systems of the international franchises operating in Korea.\n\nAlthough the Korean foodservice industry faced a threat due to the depressed consumer sentiment following the Asian financial crisis in 1997, it actually turned into an opportunity for the industry as many of the people who had been forced into an early retirement entered the restaurant business market. However, it led to adverse effects such as shoddy franchises deceiving potential entrepreneurs, quality degradation in the foodservice industry, and many issues related to business ethics.\n\nTo straighten out the turmoil in the industry, the Korea Franchise Association held its inaugural general meeting in 1998 and began promoting the rapid development of the franchise industry by working together. As a result, the franchise industry began leading the foodservice market in Korea in the 2000’s to meet the increasing demands by people who wanted to enter the business with relatively small capital, and the items that enabled people without extensive skill or know-how to open restaurants became popular.\n\nAlthough Korea has a shorter history of franchising than the United States of Japan, increasing number of Korean franchises are actively entering the global markets to take advantage of the Korean Wave craze and to overcome worsening conditions in the domestic business environment. Moreover, the expanded government support also led to even more demand for the business.\n\n\n— To learn about the YOA Project's Franchise Platform:\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "@@ -1719,16 +1719,17 @@\n %E2%80%94 About \n+%22\n YOA Proj\n@@ -1730,18 +1730,18 @@\n A Projec\n-c\n t\n+%22\n  :%0A%0A1. W\n",
      "json_metadata": "{\"tags\":[\"kr-write\",\"kr-usa\",\"kr-industry\",\"kr-franchise\",\"kr-blockchain\"],\"image\":[\"https://cdn.steemitimages.com/DQme2AeAiGsm74YQvDbuNkcJ8VetDmZ3AwU6StdmxMcFs6N/WeChat%20Image_201808201318312.jpg\",\"https://cdn.steemitimages.com/DQmUqvdta2gjARGTAeFEBD1ZvaREVBeKAvXquMoUmdV5N3q/WeChat%20Image_20180820131831.jpg\",\"https://cdn.steemitimages.com/DQmZA7YWQVL7NUHdaGKHAuYLh4aDog43FQ8wjsnSgnJELYJ/WeChat%20Image_201808201318311.jpg\"],\"links\":[\"http://www.yoacoin.io\",\"https://twitter.com/YOA09708292\",\"https://www.linkedin.com/in/yoa-project-official-5a7a37168/\",\"https://steemit.com/@yoaproject\",\"https://www.reddit.com/user/YOAproject\",\"https://medium.com/@yoa_project\",\"https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\",\"https://open.kakao.com/o/gzM00cS\",\"https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\",\"https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "title": "미국 프랜차이즈 산업의 발전"
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      "body": "![WeChat Image_201808201318312.jpg](https://cdn.steemitimages.com/DQme2AeAiGsm74YQvDbuNkcJ8VetDmZ3AwU6StdmxMcFs6N/WeChat%20Image_201808201318312.jpg)\n\n\nUnited States Department of Commerce에서는 프랜차이즈 방식을 금세기 가장 창조적인 마케팅 기법 중 하나로 보고 있으며, 실제로 미국의 많은 프랜차이즈 기업들이 다국적 기업으로 성장하여 전 세계에 미국의 고유문화를 전파하는 동시에 많은 외화를 벌어드림으로써 미국 경제에 기여하고 있는데요. 미국 프랜차이즈 시장 산업에서 발생하는 매출은 5,520억달러로서, 미국 국내총생산의 3%에 육박하는 액수입니다. 오늘은 미국 프랜차이즈 산업의 대표적인 발전 사례에 대하여 이야기 해보려합니다. \n\n미국의 프랜차이즈 도입은 1851년부터 이루어졌습니다. 미국의 싱거 재봉틀사는 새로 개발한 재봉틀을 판매하기 위하여 교육의 필요성을 느꼈으며 영업사원을 고용할 수 있는 충분한 예산이 없었기 때문에 각 지역별 판매 사원을 모집하였는데요. 이들에게 가맹비를 받고 제품 판매의 권한을 제공 후, 제품이 판매되면 일정 수수료를 지급하는 세계 최초의 판매상 프랜차이즈 모델을 개발하게 됩니다.\n\n\n\n\n\n![WeChat Image_20180820131831.jpg](https://cdn.steemitimages.com/DQmUqvdta2gjARGTAeFEBD1ZvaREVBeKAvXquMoUmdV5N3q/WeChat%20Image_20180820131831.jpg)\n\n그를 이어 코카콜라 회사를 기점으로1890년대에 판매상 프랜차이즈 모델이 더욱 윤곽을 드러내기 사작하는데요. 코카콜라본사는 콜라 원액을 제조하여 지역의 개발 사업자에게 판매하고 개별 사업자는 원액을 탄산수와 혼합하여 병에 담는 이른바 보틀링 (Bottling)과 유통 판매로 성장하였습니다. 1894년 미시시피(Mississippi)주의 사업자인 조셉비덴한 (Joseph Biedenhan)은 미시시피 내에서 코카콜라 원액을 대량 사들여 미시시피 주 내에서 독점적으로 판매하게 되었고, 코카콜라의 소유자 아사 캔들러는 ‘보틀링 시스템(Bottling System)을 개발해냅니다. 보틀링 시스템은 지역별로 보틀러(Bottler, 병 제조업자)와 계약을 하고 해당 지역 코카콜라 독점권을 부여하는 시스템으로 코카콜라로부터 원액을 공급받아 병에 원액을 넣어 판매하는 구조로 성공을 이루어냅니다.\n\n\n\n\n![WeChat Image_201808201318311.jpg](https://cdn.steemitimages.com/DQmZA7YWQVL7NUHdaGKHAuYLh4aDog43FQ8wjsnSgnJELYJ/WeChat%20Image_201808201318311.jpg)\n\n1900년대 초에 접어들어 제너럴 모터스와 포드 자동차는 직접 대리점을 개설하지 않고 자사의 이름으로 자동차를 판매할 수 있도록 하는 판매상 프랜차이즈 사업으로 이목을 주도했습니다. 자동차의 보급과 함께 자동차 관련 산업인 자동차 수리점과 서비스업 프랜차이즈가 등장하기 시작했는데, 최초의 소매업 프랜차이즈라 할 수 있는 벤프랭클린 스토어 (Ben Franklin Store)의 벤 프랭클린은 가장 호황을 누렸던 때에 미국 전역에 2,500개의 점포를 보유했다고 합니다. 월마트의 창립자인 샘월튼 또한 벤 프랭클린 점주로 유통업을 시작하였다고 하네요.\n\n\n— About YOA Projecct :\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "author": "yoaproject",
      "body": "![WeChat Image_201808201318312.jpg](https://cdn.steemitimages.com/DQme2AeAiGsm74YQvDbuNkcJ8VetDmZ3AwU6StdmxMcFs6N/WeChat%20Image_201808201318312.jpg)\n\n\nUnited States Department of Commerce에서는 프랜차이즈 방식을 금세기 가장 창조적인 마케팅 기법 중 하나로 보고 있으며, 실제로 미국의 많은 프랜차이즈 기업들이 다국적 기업으로 성장하여 전 세계에 미국의 고유문화를 전파하는 동시에 많은 외화를 벌어드림으로써 미국 경제에 기여하고 있는데요. 미국 프랜차이즈 시장 산업에서 발생하는 매출은 5,520억달러로서, 미국 국내총생산의 3%에 육박하는 액수입니다. 오늘은 미국 프랜차이즈 산업의 대표적인 발전 사례에 대하여 이야기 해보려합니다. \n\n미국의 프랜차이즈 도입은 1851년부터 이루어졌습니다. 미국의 싱거 재봉틀사는 새로 개발한 재봉틀을 판매하기 위하여 교육의 필요성을 느꼈으며 영업사원을 고용할 수 있는 충분한 예산이 없었기 때문에 각 지역별 판매 사원을 모집하였는데요. 이들에게 가맹비를 받고 제품 판매의 권한을 제공 후, 제품이 판매되면 일정 수수료를 지급하는 세계 최초의 판매상 프랜차이즈 모델을 개발하게 됩니다.\n\n\n\n\n\n![WeChat Image_20180820131831.jpg](https://cdn.steemitimages.com/DQmUqvdta2gjARGTAeFEBD1ZvaREVBeKAvXquMoUmdV5N3q/WeChat%20Image_20180820131831.jpg)\n\n그를 이어 코카콜라 회사를 기점으로1890년대에 판매상 프랜차이즈 모델이 더욱 윤곽을 드러내기 사작하는데요. 코카콜라본사는 콜라 원액을 제조하여 지역의 개발 사업자에게 판매하고 개별 사업자는 원액을 탄산수와 혼합하여 병에 담는 이른바 보틀링 (Bottling)과 유통 판매로 성장하였습니다. 1894년 미시시피(Mississippi)주의 사업자인 조셉비덴한 (Joseph Biedenhan)은 미시시피 내에서 코카콜라 원액을 대량 사들여 미시시피 주 내에서 독점적으로 판매하게 되었고, 코카콜라의 소유자 아사 캔들러는 ‘보틀링 시스템(Bottling System)을 개발해냅니다. 보틀링 시스템은 지역별로 보틀러(Bottler, 병 제조업자)와 계약을 하고 해당 지역 코카콜라 독점권을 부여하는 시스템으로 코카콜라로부터 원액을 공급받아 병에 원액을 넣어 판매하는 구조로 성공을 이루어냅니다.\n\n\n\n\n![WeChat Image_201808201318311.jpg](https://cdn.steemitimages.com/DQmZA7YWQVL7NUHdaGKHAuYLh4aDog43FQ8wjsnSgnJELYJ/WeChat%20Image_201808201318311.jpg)\n\n1900년대 초에 접어들어 제너럴 모터스와 포드 자동차는 직접 대리점을 개설하지 않고 자사의 이름으로 자동차를 판매할 수 있도록 하는 판매상 프랜차이즈 사업으로 이목을 주도했습니다. 자동차의 보급과 함께 자동차 관련 산업인 자동차 수리점과 서비스업 프랜차이즈가 등장하기 시작했는데, 최초의 소매업 프랜차이즈라 할 수 있는 벤프랭클린 스토어 (Ben Franklin Store)의 벤 프랭클린은 가장 호황을 누렸던 때에 미국 전역에 2,500개의 점포를 보유했다고 합니다. 월마트의 창립자인 샘월튼 또한 벤 프랭클린 점주로 유통업을 시작하였다고 하네요.\n\n\n— About YOA Projecct :\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "![WeChat Image_20180820131926.jpg](https://cdn.steemitimages.com/DQmSahTFFMcpCdH6MUx9q1JEWA69w7pZMUfaAoXduktpih6/WeChat%20Image_20180820131926.jpg)\n\n\nThe US Department of Commerce views the franchise marketing as one of the most creative marketing techniques of the century. In fact, many franchise companies in the USA have grown into multinational corporations, spread the US culture around the world and earned a lot of foreign currency, thereby contributing to the US economy. The sales of the US franchise market has reached up to US$ 552 billion, close to 3% of US gross domestic product. Today, I would like to talk about a few major cases of development in the US franchise industry.\n\nThe introduction of the franchise in the US began in 1851. Singer Sewing Machine, a US company, felt the need of training to sell the newly developed sewing machines. The company recruited some people for each region because there was not enough budget to hire regular salespeople. The company took franchise fee from them, and gave them the authority to sell the company’s products. The company thereby developed the world's first retail franchise model where a fixed fee will be paid once one of the products has been sold.\n\n\n\n![WeChat Image_201808201319262.jpg](https://cdn.steemitimages.com/DQmWzWzoBsdgwHp1sjjvJvyFgZgy31yr7hm7YMfYnthM3Kr/WeChat%20Image_201808201319262.jpg)\n\n\nIn the 1890s, starting from Coca-Cola, the outline of the dealer franchise model became more and more evident. Coca-Cola's headquarter manufactured and sold the concentrate of Coca-Cola to local developers. And the local developers mixed the concentrate with carbonated water and bottled them. These have grown into so-called bottling and distribution sales. In 1894, Joseph Biedenhan, a businessman in the State of Mississippi, bought a large volume of the concentrate of Coca-Cola in the state of Mississippi and sold it exclusively in the state of Mississippi. Arther Candler, the owner of Coca-Cola, developed a \"Bottling System\". Under the bottling system, Coca-Cola makes a contract with a Bottler (Bottle Manufacturer) in each region and gives him/her the exclusive rights to Coca-Cola system in the region. This system, where a bottler gets the concentrate of Coca-Cola and sells the bottled liquid, became quite successful. \n\n\n\n![WeChat Image_201808201319261.jpg](https://cdn.steemitimages.com/DQmWedcws5cZfUhaBq8mFL5huWVvDaDWR6FfGzGnd8UWGwD/WeChat%20Image_201808201319261.jpg)\n\n\n\n\nIn the early 1900s, General Motors and Ford Motors drove their attention to the sales franchise business, which allowed the franchisees to sell the cars of their company under the name of their companies without opening direct agencies. With the spread of cars, automobile repair shops and service industry franchises began to emerge. Ben Franklin of Ben Franklin Store, the first retail franchise, owned 2,500 stores at his best time. It is known that Sam Walton, the founder of Wal-Mart, started distribution business as the owner of a Ben Franklin Shop.\n\n\n—  About \"YOA Project\" :\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA\n\n11. INFO: [email protected]",
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      "body": "![작업증명방식,지분증명방식.jpg](https://cdn.steemitimages.com/DQmSeGV4UpMkvuUMXSkUmMpMkv2giBPZnT7WG4NbLryoQ3v/%EC%9E%91%EC%97%85%EC%A6%9D%EB%AA%85%EB%B0%A9%EC%8B%9D,%EC%A7%80%EB%B6%84%EC%A6%9D%EB%AA%85%EB%B0%A9%EC%8B%9D.jpg)\n\n\n블록체인에서는 알고리즘 프로세스를 통해서 블록체인 네트워크 상의 거래내역(Transaction)이나 블록의 유효성을 검사하여 거래 내역의 정확성을 증명하고 유효성을 검사하여 체인에 새로운 블록을 형성하는 과정이 매우 중요합니다. : ) 또한 네트워크에 참여하는 노드들간의 합의를 통해 누가 데이터 베이스를 업데이트 할 수 있는 권한을 가질 것인가에 대한 결정권도 무엇보다 중요한데요. 노드들간의 합의를 이루는 방법을 합의 매커니즘이라고하며 합의 매커니즘에는 크게 두가지 종류가 있습니다. \n\n작업증명방식(Proof or Work)\n\nPOW란, CPU의 연산력을 바탕으로 합의에 도달하고 하드웨어를 사용하여 복잡한 수학 연산을 해결하고 그에 대한 해당 코인을 받는 것을 말합니다. 쉽게 말해 많은 해쉬(블록 기입 정보)를 보유한 사람이 코인을 얻을 수 있는 블록을 더 많이 발견할 수 있는 시스템을 의미합니다. \n\n지분증명방식(Proof of Stake)\n\nPOS란, 각 노드들이 블록에 자산을 증명해 데이터를 업데이트하고, 자신의 가진 지분을 해당 블록에 보여주어 추가적으로 발행되는 코인에서 많은 분량을 가져가는 것을 말합니다. 해당 코인을 가지고 있는 소유자가 현재 보유하고 있는 자산(stake) 양에 비례하여 블록을 생성할 권한을 더 많이 부여되는 방식입니다.\n\n\n\n![소비증명방식.jpg](https://cdn.steemitimages.com/DQmdDkkvdF8xAtHZMMCnwT91yw3WdNkQah9yht1HPEWWwJL/%E1%84%89%E1%85%A9%E1%84%87%E1%85%B5%E1%84%8C%E1%85%B3%E1%86%BC%E1%84%86%E1%85%A7%E1%86%BC%E1%84%87%E1%85%A1%E1%86%BC%E1%84%89%E1%85%B5%E1%86%A8.jpg)\n\n소비증명방식(Proof of Consumption)\n\nPOC란, YOA PROJECT가 개발한 신개념 합의 알고리즘으로 토큰 소비를 많이 할수록 프랜차이즈에서 사용빈도가 높은 고객에게 YOA Coin을 리워드로 제공하여 고객의 가맹점을 통해 거래한 금액, 구매 횟수, 누적금액 등 소비행동을 분석하여 보상을 실시하는 방식입니다. \n\n소비자는 이를 통해 다양한 혜택과 프로모션을 누릴 수 있게 되며 실물경제와 가장 밀접하게 결합되는 다양한 효과를 누릴 수 있게 됩니다. \n\nYOA PROJECT에 대해 더 많은 것이 궁금하다면 공식 홈페이지를 방문해주세요!\n\n\n— More about us:\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA",
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      "body": "![작업증명방식, 지분증명방식_영문.jpg](https://cdn.steemitimages.com/DQmeA6GBTuVDj9ayqWPKXgHU7Y3iyhRmZArVCjiGTQZWWtP/%EC%9E%91%EC%97%85%EC%A6%9D%EB%AA%85%EB%B0%A9%EC%8B%9D,%20%EC%A7%80%EB%B6%84%EC%A6%9D%EB%AA%85%EB%B0%A9%EC%8B%9D_%EC%98%81%EB%AC%B8.jpg)\n\n\nIn the block chain, it is very important to verify the accuracy of the transaction history by checking the validity of the transaction or block on the block chain network through the algorithm process, and to form a new block in the chain by checking the validity of the transaction history. In addition, what is most important is to make a decision on who will have the right to update the database through the agreement between the nodes participating in the network. The method to make an agreement among the nodes is called the consensus mechanism. There are two main types of consensus mechanisms.\n\nProof of Work\n\nPOW is to receive relevant coins after reaching a consensus based on the computational power of CPU and solving complex mathematical operations by using hardware. To put it plainly, this refers to a system that allows a person with a lot of hash (block fill information) to find more blocks where he/she can get coins.\n\nProof of Stake\n\nPOS refers to take a large portion of the coins to be issued additionally by the process where each node updates the data through proving its assets in a block and shows its stake to the relevant block. In this method, the owner that has the coin is given more rights to create the block in proportion to the amount of stake it currently owns.\n\n\n\n![소비증명방식_영문.jpg](https://cdn.steemitimages.com/DQmZ3Xxv2ZVToFWDgEqnggWXwXfSrKAo5uuSfYW8bagiSdb/%E1%84%89%E1%85%A9%E1%84%87%E1%85%B5%E1%84%8C%E1%85%B3%E1%86%BC%E1%84%86%E1%85%A7%E1%86%BC%E1%84%87%E1%85%A1%E1%86%BC%E1%84%89%E1%85%B5%E1%86%A8_%E1%84%8B%E1%85%A7%E1%86%BC%E1%84%86%E1%85%AE%E1%86%AB.jpg)\n\n\n\nProof of Consumption\n\nPOC is a consensus algorithm with new concepts developed by YOA PROJECT. As more tokens are consumed, YOY Coin is given as a reward to the customers that frequently use the franchise. The customers are rewarded on the basis of the analysis of consumption patterns such as transaction money, frequency of purchases, and accrued amount.  \nThis allows consumers to enjoy a variety of benefits and promotions as well as diverse effects that are most closely linked to the real economy.\n\nIf you have further interest in the YOA PROJECT, please visit our official website!\n\n— More about us:\n\n\n1. WEBSITE: http://www.yoacoin.io\n\n2. TWITTER: https://twitter.com/YOA09708292\n\n3. LINKEDIN: https://www.linkedin.com/in/yoa-project-official-5a7a37168/ \n\n4. STEEMIT: https://steemit.com/@yoaproject\n\n5. REDDIT: https://www.reddit.com/user/YOAproject\n\n6. MEDIUM: https://medium.com/@yoa_project\n\n7. YOUTUBE:https://www.youtube.com/channel/UCvlVne8kwRPotEfrtOlz3Rg?view_as=subscriber\n\n8. KAKAO OPEN CHAT: https://open.kakao.com/o/gzM00cS\n\n9. TELEGRAM(KOR): https://t.me/joinchat/E8eD0A6tUG0aXNarxPICnw\n\n10. TELEGRAM(ENG): https://t.me/joinchat/E8eD0BK8ik4zKPGZ4KxzA",
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