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      "body": "谢谢。之前发在公众号，影响力不大，后来感觉石沉大海。这里账号开通后，还是在言论自由地方发表更好",
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      "body": "<html>\n<p><img src=\"https://mmbiz.qpic.cn/mmbiz_png/BXBIQAmmG6Qy5V5rfCTSW0yNLNY1sOq1JF4Z7FcpnefZCALA74y4T7N6bPgnnibaUPz9HCX09O14AHDicd8PUjCQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1\" width=\"1072\" height=\"702\"/></p>\n<p>至今没去过成都，也没有到过重庆。在我吃过的大大小小的火锅中，海底捞是我比较偏爱的。<br>\n海底捞的服务好，相信我们亲身感受过和听说过已经够多了，但我想聊的不是这个。<br>\n海底捞的营销套路，我想大家已经尝试过爆红的「抖音吃法」，至于它背后的故事，更是广为传播，但我想聊的也不是这个。<br>\n若干年前，太太很喜欢吃火锅，特别是海底捞，每次行动前我们总会选择「好日子」，准备「好衣服」。「好日子」的选择是有标准的，比如第二天要上班不去、吃完安排有逛街不去。「好衣服」则是制式统一的，甚至被我们戏称为战斗服。因为每次吃完海底捞之后简直变成了<strong>行走的火锅炉，自带三米火锅气场</strong>。<br>\n后来，不再刻意的去海底捞了，火锅品牌虽多，但无一例外还是需要选择「好日子」，准备「好衣服」。直到有一天，偶然注意到吃完海底捞，身上那个烦人的味道不见了。<br>\n再后来，我来选择吃火锅，就只有海底捞了。因为这件事带给我的感觉并不止是吃完身上没有味道那么简单。<br>\n<br>\n不同于老地瓜传达给我的确定性，也不同于越来越同质化的服务体验，海底捞给我的感觉是一种<strong>愉悦的情绪触发。</strong>这种愉悦的感觉，不管我在哪里，只要在吃饭的时候<strong>想到火锅就会触发</strong>。<br>\n<strong>场景的核心是在空间加时间的点上触发别人的情绪</strong>。我想，海底捞的场景服务做到了。<br>\n今天在小密圈看到胡子分享说海底捞把服务延伸到场景了，因为他和爱人在海底捞吃完饭后，服务员打包好水果相送。我想说的是，上次在海底捞服务员观察到我偏爱吃哈密瓜，在我尚未结账的时候就送了两大盒哈密瓜让我带回家吃。<br>\n</p>\n</html>",
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