{
  "block": 102877257,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "web3mkter",
      "delegator": "steem",
      "vesting_shares": "5472.996220 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2026-01-24T05:03:03",
  "trx_id": "e297a89b695b85ce9512ee19352245afabb531b3",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 91323453,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "web3mkter",
      "delegator": "steem",
      "vesting_shares": "5637.215417 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2024-12-18T00:11:57",
  "trx_id": "886daee158957ec0f6e93703c5cfb4a7667841ad",
  "trx_in_block": 6,
  "virtual_op": 0
}

{
  "block": 79877545,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "web3mkter",
      "delegator": "steem",
      "vesting_shares": "5806.348949 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-11-14T15:50:45",
  "trx_id": "4e36c8120ba29f7f6fa1dcceb99da3fb88d5e7eb",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 78365507,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "web3mkter",
      "delegator": "steem",
      "vesting_shares": "8743.257735 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-09-22T12:36:00",
  "trx_id": "a1430619ce430f655cb305daa79cc948f60ea00b",
  "trx_in_block": 6,
  "virtual_op": 0
}

{
  "block": 78138937,
  "op": [
    "comment",
    {
      "author": "southsidde",
      "body": "Launching a powerful Web3 marketing campaign requires strategic planning and a deep understanding of the cryptocurrency landscape. One effective approach is to partner with a reputable agency such as this <a href=\"https://cryptorsy.io/\">Web3 Marketing agency</a>. They offer mentorship from one of the best crypto marketing agencies, a range of services including community building, PR and influencer partnerships, design and branding, digital traffic generation, working with exchanges and investors, and consulting support.",
      "json_metadata": "{\"links\":[\"https://cryptorsy.io/\"],\"app\":\"steemit/0.2\"}",
      "parent_author": "web3mkter",
      "parent_permlink": "how-to-launch-a-powerful-web3-marketing-campaign",
      "permlink": "s0ze0v",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-09-14T15:07:42",
  "trx_id": "2eef5cafcf339974ea2c63e2e084eb1d4b2b0c9d",
  "trx_in_block": 5,
  "virtual_op": 0
}

{
  "block": 75526185,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "![image.png](https://cdn.steemitimages.com/DQmcFxnFQuWv5y3KefoCRYnEXBaPDABoS7P588KpkbAk7Pi/image.png)\n\nWeb3 is developing rapidly.\n\nHowever, building Web3 takes work. This includes challenges in multiple dimensions such as technology, design, and operation, and more importantly, how to obtain extensive participation and support from users in the decentralized network. We need to find an effective way to arouse users’ awareness to be co-builders and jointly create a network that is valuable to everyone.\n\nAt present, most Web3 projects encourage users to participate in the construction of the network or the governance of the community through the decentralization of power and the granting of voting rights to users through Token. In contrast, users’ participation can help the project to achieve decentralization, but more importantly, it will give each user greater power and influence, making them indeed the masters of the network.\n\nHowever, due to the fact that the birth of the blockchain is more of a financial nature, the current Web3 users are too focused on currency price fluctuations and ways to make money, rather than co-building. In addition, users have been accustomed to the idea of “products provide specific functions” on the traditional Internet, and it is difficult for the project to guide users to co-build.\n\n### Difficulties\nIn the current Web3, even the DAO area with a relatively mature co-building model has low user activity and willingness to participate in governance. Take the most well-known MakerDAO as an example:\n\n![image.png](https://cdn.steemitimages.com/DQmPRCnXN8Wxs8Yj5GphPQecN1erjw4VxkEuFcUZFqy62Fw/image.png)\n\nAccording to the data by Dune, since May 2021, the user activity of the project has gradually decreased. At the same time, the currency transactions of active individual users have gradually decreased, especially after May 2022, the number of active individual users dropped to the lowest level in history.\n\nIn addition to DAO, the same is true for other areas that require active users, such as GameFi. Take the well-known project Axie as an example:\n\n![image.png](https://cdn.steemitimages.com/DQmbSzw4x6sQ7XU5vEPAkjxZpPjRUUtRiidNmb7YUJvFGbJ/image.png)\n\nAlthough we can see that Aixe’s user base is growing, the transaction volume has remained historically low for nearly 2 years, which better explains the user activity of the entire product.\n\nThe situation is true with NFT.\n\n![image.png](https://cdn.steemitimages.com/DQmTVwTq5DLhDuAL3rE44EdopY4CdoX97pLpcmvHfbQ6Qbv/image.png)\n\nAccording to the data from NFTGo, the number of NFT holders continues to increase, but the number of traders has dropped rapidly as the popularity of NFT has declined.\n\nAll indications are that the co-building model in the early days of Web3 has reached a bottleneck. Projects need to find new ways to motivate users to actively participate, and the author believes that the Web3 marketing growth platform will be one of the important tools to guide users to become Web3 co-builders.\n\n### Solutions\nThe Web3 marketing growth platform can not only help Web3 construction but also carry out user education, brand exposure, and community building.\n\n#### Step 1 Brand Exposure\n\nFor Web3 start-ups, brand exposure is the first and most important step. In addition to establishing a brand image, it can attract potential users to the greatest extent.\n\nIn practice, the effect and cost-effectiveness of publicizing through the traditional approach are far inferior to using a marketing growth platform to create activities.\n\nJust take a Twitter-focused brand campaign on Galxe and TaskOn as an example:\n\n![image.png](https://cdn.steemitimages.com/DQmeupSbcVpc4dcxGTNPStMpqkQe4YdKnQ8TbrEKArjeGVw/image.png)\n\nThese activities provide a series of tasks to increase brand exposure, such as following the project’s Twitter, interacting with the project’s Twitter, and sharing the project’s social media posts, etc. These tasks not only can improve the popularity of the project, but also attract more potential users. When users do these tasks, the brand information and value proposition of the project is spread, thereby improving the brand influence of the project.\n\n#### Step 2 User Education\nWhen users start being involved with the project, user education will be the most important part. On the one hand, it can quickly meet the needs of users trying to understand the project, and on the other hand, it can reduce the rapid loss of users. Education can help cultivate early loyal users. And these users will be the key to the continuous upward co-building of the project.\n\n![image.png](https://cdn.steemitimages.com/DQmbccPh1uwJFwsTWhUEQ4MjWXjZsUyw87mYgnX4LkwjzCV/image.png)\n\nFor example, TaskOn has set up a special guidance mode for newcomers and set up two activities that are the simplest and still have rich rewards to increase users’ interest in participating.\n\nThrough the Web3 marketing growth platform, the project can design a series of educational tasks, such as learning the project background, understanding the technical principle and value proposition of the project, and collecting suggestions. By completing these tasks, users can have a deeper understanding of the project and increase their interest to participate and co-build.\n\n#### Step 3 Community Building\nWhen the project has the first batch of early users, it can continue to explore community building, which not only facilitates users to understand project updates but also guides users to participate in more community governance and building.\n\nThe Web3 marketing growth platform can design a series of tasks based on community participation, such as participating in community discussions, providing project feedback, and participating in project decision-making. These tasks encourage users to actively participate in community activities, enhancing the activity and cohesion of the community. At the same time, user feedback and suggestions can also help the project team to improve the project.\n\nCombining the above three steps, through the Web3 marketing growth platform, the project can more effectively formulate the Buidl2Earn strategy, and guide users to participate in the co-building.\n\n### Summary\nIn the world of Web3, marketing growth platforms such as Galxe and TaskOn are representing their great value. They meet the needs of Web3 building in an innovative way, and enable users to participate in the building through the incentive mechanism, which promotes the rapid development and growth of the Web3 project, and also allows users’ contributions to be fully recognized and rewarded, making them willing to continue actively participate in the construction of Web3.\n\nWith the emergence of more Web3 projects, the role of the marketing growth platform will become more and more important. On the one hand, the marketing growth platform needs to be further innovated and provide more diversified and personalized tasks to meet the diverse needs of Web3 building. On the other hand, the marketing growth platform needs to further improve its incentive mechanism to attract more users to participate in Web3 co-building.\n\nOverall, marketing growth platforms have an important role to play in the development of Web3. With the further development of Web3, we look forward to seeing more projects realize user co-building with the help of marketing growth platforms.",
      "json_metadata": "{\"tags\":[\"marketing\",\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmcFxnFQuWv5y3KefoCRYnEXBaPDABoS7P588KpkbAk7Pi/image.png\",\"https://cdn.steemitimages.com/DQmPRCnXN8Wxs8Yj5GphPQecN1erjw4VxkEuFcUZFqy62Fw/image.png\",\"https://cdn.steemitimages.com/DQmbSzw4x6sQ7XU5vEPAkjxZpPjRUUtRiidNmb7YUJvFGbJ/image.png\",\"https://cdn.steemitimages.com/DQmTVwTq5DLhDuAL3rE44EdopY4CdoX97pLpcmvHfbQ6Qbv/image.png\",\"https://cdn.steemitimages.com/DQmeupSbcVpc4dcxGTNPStMpqkQe4YdKnQ8TbrEKArjeGVw/image.png\",\"https://cdn.steemitimages.com/DQmbccPh1uwJFwsTWhUEQ4MjWXjZsUyw87mYgnX4LkwjzCV/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "marketing",
      "permlink": "buidl-2-earn-how-to-promote-user-co-building-through-marketing-growth-platforms",
      "title": "Buidl 2 Earn: How to Promote User Co-building through Marketing Growth Platforms?"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-06-15T09:48:09",
  "trx_id": "7521d136c9e5448f9c29809459f84f53e5418541",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 75526074,
  "op": [
    "custom_json",
    {
      "id": "notify",
      "json": "[\"setLastRead\",{\"date\":\"2023-06-15T09:42:36\"}]",
      "required_auths": [],
      "required_posting_auths": [
        "web3mkter"
      ]
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-06-15T09:42:36",
  "trx_id": "5f8321118b5b68c5e9548f0a54144ee3e08f083f",
  "trx_in_block": 6,
  "virtual_op": 0
}

{
  "block": 75350768,
  "op": [
    "transfer",
    {
      "amount": "0.001 STEEM",
      "from": "beemengine",
      "memo": "⚡️Supercharge your content's reach and engagement with Beemengine! Boost your visibility, attract a larger audience, and skyrocket your upvotes 🚀 . Join now at just 1 HIVE/STEEM per month for 24/7 auto voting, a thriving 🌐 community of 1.5k+ interactions, up to 100K boosted posts, tens of dedicated curators, and effortless passive earnings 💰 . Don't miss out - subscribe today at beemengine.com or reply 'subscribe' for a one-month subscription for just 1 HIVE/STEEM",
      "to": "web3mkter"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-06-09T06:34:54",
  "trx_id": "6045a345689eeac5e00a12757a1ded6b5ede14c2",
  "trx_in_block": 5,
  "virtual_op": 0
}

{
  "block": 75350747,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "![image.png](https://cdn.steemitimages.com/DQmajbLYh9poemNdde2ArHtrim5DJjhHqn6jE9jpepMAv7L/image.png)\n\n*On March 22, 2023, The National Assembly’s Economics Committee voted to approve a plan prohibiting influencers on social media networks from directly or indirectly promoting crypto asset services from unlicensed suppliers. According to the proposal, individuals caught violating the prohibitions could face a two-year prison sentence and a 30,000 euro fine. On May 25, 2023, the regulation was formally adopted with the unanimous consent of French senators and lawmakers from the Economic Affairs Committee.*\n\n![image.png](https://cdn.steemitimages.com/DQmTF4v6ydn5TwcfQ3xmAvnrGFTFrj5Bv7FEbxYje3MLZXD/image.png)\n\nFaced with the growing abuse of online influence, and even for the purpose of fraud, French senators want legislation to strengthen the regulation and accountability of all influencers, including foreign influencers.\n\nThe influence of these influencers on social media networks is so significant that the public can be convinced by them to join or invest in any project that they promote.\n\n![image.png](https://cdn.steemitimages.com/DQmQTwUWM637T67aGBw4NfUwQ18ktoX9PjBagGDsigCg89s/image.png)\n\nHowever, it is exactly because of the surge in the number of users brought about by the promotion that it will cause fatal damage when faced with the subsequent “black swan”.\n\n*The US SEC sued former NBA star Paul Pierce for promoting EMAX on Twitter;*\n\n*The US SEC accuses US reality TV star Kim Kardashian of promoting EMAX;*\n\n*A $1 billion lawsuit has been filed against several financial YouTubers who promoted FTX;*\n\n*NBA star Shaquille O’Neal was sued by investors for repeatedly promoting crypto products.*\n\nThe French ban will undoubtedly make the crypto industry, which is already in a sluggish state, worse. For the current crypto industry, the following ways can help them get promoted:\n\n![image.png](https://cdn.steemitimages.com/DQmenpUoo2Vz1AXYKNjPm1y4Qgda6tGHmK5pDP79TDhxxMp/image.png)\n\nHowever, in the past two years, with the tightening of policies on the crypto industry in most countries, platforms such as Facebook and Instagram have prohibited NFT-related content, and Google Ads/Twitter Ads have greatly reduced their support. If there is no KOL promotion, the development of crypto projects can only rely on their own brand operation and incentive activities.\n\nTherefore, Web3 marketing will be the most important channel for the promotion of crypto projects.\n\nFirst, from the perspective of the general environment, the current Web3 industry is more profit-driven. Simply put, users prefer to participate in projects that can obtain benefits. The simpler and the higher the value, the more users can be attracted;\n\nSecond, from the perspective of traffic, the number of users aggregated by mainstream marketing growth platforms has been comparable to or even surpassed that of KOLs, such as the Galxe Twitter account with followers 800K+, the TaskOn Twitter account with followers 250K+;\n\nThird, from a functional point of view, these marketing platforms not only provide social media exposure, but also help projects attract users to register, download, use, and even consume by setting on-chain tasks;\n\nFinally, from the perspective of cost performance, using the marketing platform for activities, the project only needs to pay the reward amount and gas fee.\n\nLet’s take the medium-sized TaskOn platform as an example:\n\n![image.png](https://cdn.steemitimages.com/DQmR9tLh7YjE7QNgdx2x4UjGKA5p62eqmCLe7YabBm4bz3u/image.png)\n\nIn addition, the author also found an interesting function of the platform: in the USDD×TaskOn joint campaign, there is a geographical restriction for users to be qualified.\n\n![image.png](https://cdn.steemitimages.com/DQmWyyMNDJunHzoh6WdjLkURDVDKUGnd47SX2aqnpFE2g4f/image.png)\n*United States is not in the eligible countries/regions.\n\nThis function is very useful for crypto projects when the policies of various countries are tightened. For example, the OTC activities created by Binance can pass regional restrictions to prevent users in Australia from using Australian dollars to participate, and when crypto projects create IDO activities, users in France can be restricted from participating.\n\nIn short, based on the geographical restriction function, crypto projects can prevent users from a country from participating in their own ecosystem and avoid violating relevant government orders and laws. Not only help themselves avoid legal risks but also protect the interests of users.\n\n![image.png](https://cdn.steemitimages.com/DQmfB9AonCCwRrhjSCX4KGMWj7E3MfJiAUZuPdpvXEKxQH9/image.png)\n\nOf course, this function can not only prevent specific regions from participating but also can allow specific regions to participate. The project can provide special activities for users in a certain area, such as designing community activities based on regional festivals, such as Muslim Ramadan, Japanese Hinamatsuri, etc.\n\nTo sum up, under the circumstances that the policy is pressing and the promotion cannot be realized, the crypto project may try to reach more potential users in different countries and regions through the marketing growth platform and carry out its own brand promotion and ecological growth in the regions permitted by the policy.",
      "json_metadata": "{\"tags\":[\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmajbLYh9poemNdde2ArHtrim5DJjhHqn6jE9jpepMAv7L/image.png\",\"https://cdn.steemitimages.com/DQmTF4v6ydn5TwcfQ3xmAvnrGFTFrj5Bv7FEbxYje3MLZXD/image.png\",\"https://cdn.steemitimages.com/DQmQTwUWM637T67aGBw4NfUwQ18ktoX9PjBagGDsigCg89s/image.png\",\"https://cdn.steemitimages.com/DQmenpUoo2Vz1AXYKNjPm1y4Qgda6tGHmK5pDP79TDhxxMp/image.png\",\"https://cdn.steemitimages.com/DQmR9tLh7YjE7QNgdx2x4UjGKA5p62eqmCLe7YabBm4bz3u/image.png\",\"https://cdn.steemitimages.com/DQmWyyMNDJunHzoh6WdjLkURDVDKUGnd47SX2aqnpFE2g4f/image.png\",\"https://cdn.steemitimages.com/DQmfB9AonCCwRrhjSCX4KGMWj7E3MfJiAUZuPdpvXEKxQH9/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "what-can-projects-do-to-get-promoted-as-the-french-propose-a-ban-on-crypto-promotions",
      "title": "What can projects do to get promoted as the French propose a ban on crypto promotions?"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-06-09T06:33:51",
  "trx_id": "20dc682cb4273d56c7bee430de78ec7c46d36a46",
  "trx_in_block": 2,
  "virtual_op": 0
}

{
  "block": 75151170,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "![image.png](https://cdn.steemitimages.com/DQmZ3n9YwvKVKEcs8zvfAx69bEhaLzN9hV1SSahRqG9LVet/image.png)\n\nAfter Xiao Feng, chairman of Wanxiang Blockchain, proposed the “Three-Token Model” and reiterated that the value and development direction of tokens should not be limited to the market and price, a16z also published an article “Tokenology: Moving beyond ‘tokenomics’”. This article proposes a new term “Tokenology”, arguing that the use cases of tokens should not be limited to the cryptocurrency itself but can involve art, economy, and other fields, and the value standard of Token should be changed from price to application scenario.\n\nIn this article, the author will analyze why Web3 Loyalty is essential for NFT from the view of a16z’s “Tokenology”.\n\n![image.png](https://cdn.steemitimages.com/DQmcrK7ofWhT7NTwAwSnxL5ZvDXseHE5zQq9TDWCqDVfeiv/image.png)\n\n“Tokens” have always been a hot topic in the world of blockchain and cryptocurrencies. Beyond Web3, tokens continue to attract the attention of experts from various domains, such as artists, economists, game developers, and so on. In the past 15 years of development, tokens not only represent monetary value, which is still regarded as a key factor of tokens’ value by the mainstream but also other values like social and reputation.\n\nFor example, holders of 1 bitcoin and above, blue-chip NFT players, and giant whales, these words usually represent the user’s assets, and they are even more status symbols.\n\nHowever, among the many types of tokens, there is one type that is more in line with the application needs of the Internet and even the entire society because of its specific image, low threshold for application, and more social attributes. Such tokens are NFTs.\n\n## Application Scenarios of NFTs\nNFTs can represent ownership, membership, identity, etc., and more importantly, they can enable builders to capture and convey multiple dimensions of value, opening up more design space. This idea will not be limited to the economic environment but can be used to coordinate and organize groups both inside and outside the non-crypto economy to achieve a common goal.\n\nThe application of NFT can be roughly divided into the following scenarios:\n\n### NFT represents the ownership\nAs a crypto protocol based on a decentralized ledger, tokens including NFT are defined as “a crypto protocol that can run free and forever without maintenance, interruption or intermediary”, which means that NFT can give holders corresponding digital ownership — because it is decentralized and cannot be tampered with. This is the most basic view of tokens in the crypto world.\n\nIn addition, tokens including NFT also represent the values captured and burned by the owner, which are not limited to the token itself.\n\n### NFT connects brands and users\nNFT can be used as a key tool for promoting the relationship and interaction between brands and users. It can be used as creator tokens or social tokens. On the one hand, it can perform as IP peripherals that can prove fan attributes, such as early users or loyalty users. On the other hand, it also allows holders to directly interact with corresponding brands or artists, which not only increases fan stickiness but also improves the activity of the entire community, making brands or artists more valuable in terms of traffic.\n\nThe most well-known case in this regard is BAYC. Since its launch, BAYC has built NFT into an important element of its membership system. BAYC holders are not only looking at the token’s price, they will also be proud of being BAYC holders. They will post their NFTs on social media and keep participating in the discussion about BAYC.\n\n### NFT performs as an incentive\nNFT is a token with value, allowing projects or communities to incorporate it into the design of the incentive structure to reward users who meet certain rules, thereby encouraging more users to participate in interactions. This design is more commonly seen in Web3 marketing campaigns and loyalty programs, helping projects attract and organize users.\n\nAt the same time, a feature of NFT that distinguishes it from other tokens is that projects can issue multiple NFT collections or even dynamic NFTs, and provide classified incentives based on user’s attributes. For example, projects can create dynamic (upgradable) membership NFTs on the Loyalty platform, and set upgrade rules (frequency of interaction, holding assets, etc.), thereby realizing dynamic changes in membership rights and interests, adding fun and attractiveness.\n\n### NFT is an asset to help users exchange for equities\nNFT holders can also use specific NFTs to acquire goods and services. This function not only allows users to unlock more rights and interests in holding NFT but also encourages them to continue to obtain NFT through different paths. It also facilitates the project to distinguish users with different levels of loyalty or activity, so as to ensure the perfection and fairness of the entire community system.\n\nFor example, in the Loyalty system with NFT as the core, users can exchange higher membership rights and even physical rewards through NFT. Another example is decentralized governance. NFT holders can use NFT to vote and participate in the decision-making of the project development.\n\nAlthough this is a preliminary list of NFT applications, it roughly covers the general needs of the Web3 industry. At the same time, with the gradual growth of the Web3 community, most brands and projects are aware of the importance of user operations. Therefore, combining the above application scenarios, Web3 Loyalty, which can help projects run in multiple dimensions and organize users, was born.\n\n## Web3 Loyalty and NFT\nThe Web3 Loyalty project has created a more complete loyalty system by turning loyalty into NFT, integrating the above four application scenarios to help Web3 projects and communities increase user life cycle value and reduce customer acquisition costs.\n\n### Loyalty NFT as Proof\nThe loyalty NFT can represent the proof that members obtain after completing specific requirements in specific scenarios. At the same time, the project can visualize user data through loyalty NFT, analyze user behavior and asset data on the chain, quickly complete user personas, tap values of users, and save operating and maintenance costs.\n\n### Loyalty NFT as Connector\nNFT strengthens the connection between brands and users. Building a project membership community around NFT allows users to participate in activities based on NFT, which facilitates the project to identify loyal users more quickly. NFT can also be used as an identity, allowing users to interact and display in social media, forming an effect of “NFT brand equals user identity” and thus promoting continuous exposure and acquiring more users.\n\nBased on loyalty NFTs, it is easier to connect projects and users, whether it is cross-brand, cross-track, or even cross-border and cross-culture, rules can be formulated and enforced with the help of NFT on the chain. All in all, NFT can be used as a common underlying component, making it possible for brands and industries to collaborate.\n\n### Loyalty NFT as Assets\nBy distributing tradable NFTs as loyalty proof, projects can not only directly earn the first income from the initial issuance but also potential subsequent income from royalties. At the same time, NFTs can bind their value to user interests. As holders and traders, users will increase the value of NFT and benefit from it in transactions and continuous contributions.\n\n## Summary\nIn the logic of Web3 Loyalty, NFT is not just an index, but as an underlying programming component. It can create infinite possibilities:\n- Web3 brand completes in-depth user operation\n- Web2 traditional enterprises have opportunities to transition to Web3\n- It can be the key product to attract more new-generation consumption power\n\nIn this article, the author has listed some common Loyalty items in this track below. You can build your own NFT×Loyalty solution by creating better user operations.\n\n![image.png](https://cdn.steemitimages.com/DQmeqFjVCzbUTaPL5VPBKu5m3JZtVUinKZa7jQP5o82SJUr/image.png)\n*The ranking is sorted alphabetically",
      "json_metadata": "{\"tags\":[\"blockchain\",\"web3\",\"nft\"],\"image\":[\"https://cdn.steemitimages.com/DQmZ3n9YwvKVKEcs8zvfAx69bEhaLzN9hV1SSahRqG9LVet/image.png\",\"https://cdn.steemitimages.com/DQmcrK7ofWhT7NTwAwSnxL5ZvDXseHE5zQq9TDWCqDVfeiv/image.png\",\"https://cdn.steemitimages.com/DQmeqFjVCzbUTaPL5VPBKu5m3JZtVUinKZa7jQP5o82SJUr/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "blockchain",
      "permlink": "a16z-tokenoloy-why-should-we-build-web3-loyalty-for-nft",
      "title": "a16z Tokenoloy: Why Should We Build Web3 Loyalty for NFT?"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-06-02T07:31:03",
  "trx_id": "a431972ff5cf495008f784ac1787c5baf84667b5",
  "trx_in_block": 18,
  "virtual_op": 0
}

{
  "block": 75123963,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "![image.png](https://cdn.steemitimages.com/DQmagdSTUsfBFaZzktPVnjSDxysY8ZtAsRLok32Uv82Xooa/image.png)\n\nThe NFT market seems to be shrinking!\n\nOver the past few months, there has been a noticeable decline in NFT trading volume and trading activity. For example, the data collected by NFTGo on the NFT market shows various signs of its decline.\n\n![image.png](https://cdn.steemitimages.com/DQmXu59iT58fXxhYFXAx5GutUrbMgrf8EPT4bMLUeMw8ruz/image.png)\n\nAccording to the statistics of NFTGo, the NFT market has been in a “cold” sentiment recently. In the past three months, the blue-chip index has been in a decline, and the total market value of NFT has dropped to 4 million ETH, a drop of more than 20% from three months ago.\n\nWhile NFTs offer unprecedented opportunities for artists, creators, and collectors, market instability and speculation have left many people questioning the long-term value of NFTs.\n\nIn this context, the “Three-Token Model” proposed by Wanxiang Blockchain Chairman Xiao Feng at the “2023 Hong Kong Web3 Carnival” provides new thoughts on the development direction and applications for NFTs, injecting new vitality and development opportunities into the NFT market.\n## Three-Token Model\nDr. Xiao Feng believes that Web3 applications must be “tokenized”. Web3 applications are networks based on the Internet of Value, blockchain, digital wallets, and smart contracts, so “tokenization” is one of its core features. However, at the application level, the single-token model is no longer applicable, and building a multi-token model has become a rigid need. Therefore, he proposed a three-token model to meet the needs of Web3 application construction and governance:\n\n- NFT (Non-Fungible Token), which represents the uniqueness and value of products, services, and data.\n- Utility Token (functional token), which represents the right to use a specific network or application.\n- Security Token (Security Token), which represents the ownership of the holder, that is the equity value.\n\nAt the same time, he believes that NFT is not just artwork and avatars. NFT is self-creating, self-managing, and self-certifying. The source of the NFT value is “Play NFT to Earn” and “Play NFT to Owns”, which can connect Web2 and Web3, the real world and the virtual world, offline and online, on-chain and off-chain, products and scenarios, etc.\n## Three Application Scenarios of NFTs\nTherefore, on the basis of the three-token model, we can expand the application scenarios of NFTs further. For example, @Shang2046, the co-founder of Mars Finance, believes that the combination of functional tokens, security tokens, and NFT can solve the problems of incentive balance between the project team and early investors and solve the compliance issue of token issuance. Functional tokens are used to open up the market, motivate users, and are not used for financing. Security tokens represent project equity, are owned by the team, and can dilute equity financing. After the project matures, security tokens will be listed through STO tokens.\n\nFurther refining the value and function of NFTs, we can get the following three application scenarios:\n\n### NFT is a product\nIn this dimension, NFT can be regarded as a unique digital product. The uniqueness and irreplaceability of this product endow it with unique value. For example, digital art, music, video, game assets, etc. can all be packaged into NFTs. The uniqueness, rarity, or innovation of such products will determine the value of NFTs.\n\n*CryptoPunk #5066–857 ETH*\n\n*BAYC #7090–800 ETH*\n\n*BAYC #4980–530 ETH*\n\n*Fidenza #157–390 ETH*\n\n*Azuki #3628–329.69 ETH*\n\nThis form of NFT can effectively support the rights of creators and help form a more fair and positively motivated creator ecosystem.\n\n### NFT represents the right of use\nIn this dimension, NFT can be used to represent the right of use. Users who hold this kind of NFT can enjoy specific services or permissions according to the rights and interests represented by the NFT. For example, users who hold a special NFT can get project airdrops, participate in project governance, or use the NFT as tickets for concerts and football games.\n\n*Sports Illustrated, an American sports magazine, will cooperate with ConSensys to launch the NFT ticketing platform “Box Office”.*\n\n*OKX creates NFT admission tickets for the 2023 Hong Kong Web3 Carnival and the carnival uses the OKX wallet for ticket verification.*\n\nThis application scenario connects NFT with actual services and rights, enhancing the usability of NFT.\n\n### NFT is the ownership\nAs a unique token on the chain, NFT can be used to prove ownership, including identity, assets, rights, and interests.\n\n*For virtual land projects such as Decentraland and The Sandbox, each piece of land and the decorations on it are tradable NFTs.*\n\n*All items in GameFi, such as cards, pets, equipment, etc., are tradable NFTs.*\n\n*Decentralized domain names such as ENS, Space ID, and ONT ID are also NFTs, but some of these NFTs are tradable and some are not.*\n\n*As a soul-binding token, SBT is also an NFT in essence, but the NFT cannot be traded in the market.*\n\nThis kind of NFT is an essential carrier of asset ownership. Owning NFT means that users have the ownership and use rights of the corresponding assets, which is of great significance for promoting the digitization of assets and the wide application of blockchain technology.\n## Combining Three Application Scenarios: Web3 Loyalty\nIn the current NFT technology, we were surprised to find that a track is integrating the core viewpoints of the “Three-Token Model” and three application scenarios to build applications that serve the operation of projects in the entire industry, that is, the NFT × Loyalty project. The application is built with NFT as the core, designed to enhance user loyalty and participation through NFT as a voucher, reward, and incentive mechanism.\n\nBased on the “Three-Token Model”, the NFT in the Loyalty project can be used as a digital asset with unique attributes and ownership to build the core mechanism of the project:\n\nFirst of all, the Loyalty project creates a digital asset that can be continuously accumulated and value-added by helping the project bind the loyalty of its users with NFT. Users can obtain the corresponding Loyalty NFT by participating in the project’s brand activities and purchasing specific goods or services, etc.\n\nThese Loyalty NFTs are independently created by the project and have unique designs and attributes, such as special patterns, limited releases, or elements related to brand image. Each Loyalty NFT represents the user’s loyalty and contribution to the brand or platform. Users can collect, display and trade these NFTs, which can tell their loyalty and identity. At the same time, the circulation of NFT can help brands to gain exposure and increase its market value.\n\nAt the same time, the Web3 project can create its own equity exchange store through the Loyalty project and provides a series of privileges and benefits for users holding Loyalty NFT, including but not limited to exclusive discounts, paid content, customized services, membership activities, offline Priority participation in activities, etc. Brands can provide different levels of privileges and rewards based on different Loyalty NFT levels or standards to motivate users’ long-term participation and continuous contribution.\n\nIn addition, NFT has become an essential way for Web3 socialization. Therefore, brands use the Loyalty project to issue tradable and displayable NFTs to users, so that users can turn their loyalty into their social capital and reputation. Users who hold high-level Loyalty NFT can display their status on social media platforms and gain recognition and attention from other users. This social tokenization mechanism further enhances user engagement and brand promotion.\n## Summary\nTherefore, the author believes that through the Loyalty project based on NFT, the project can effectively enhance user loyalty and participation, establish a stable relationship with users, extend the life cycle of users, and tap the long-term value of users through the reward mechanism and social effects. Ultimately, the project can enhance its own image, user operation capabilities, and market competitiveness.\n\nHowever, at present, the NFT × Loyalty project is still in its infancy. Although Starbucks Odyssey is here, there are not many projects that can really provide the industry with complete Loyalty plans. According to the author’s research, the Loyalty projects based on NFT are:\n\n![image.png](https://cdn.steemitimages.com/DQmUZsS3oW2SNQ8RRd3yHP8oNAHHSsxi2mXn3S75xMGgxmz/image.png)\n*The ranking is sorted alphabetically\n\nThe NFT × Loyalty business has potential. This is obviously an innovative business and application scenario for NFT. However, whether the business can be accepted on a large scale in the future also depends on the industry’s deepening understanding of user operations and the refinement of its implementation.",
      "json_metadata": "{\"tags\":[\"loyalty\",\"blockchain\",\"web3\"],\"users\":[\"shang2046\"],\"image\":[\"https://cdn.steemitimages.com/DQmagdSTUsfBFaZzktPVnjSDxysY8ZtAsRLok32Uv82Xooa/image.png\",\"https://cdn.steemitimages.com/DQmXu59iT58fXxhYFXAx5GutUrbMgrf8EPT4bMLUeMw8ruz/image.png\",\"https://cdn.steemitimages.com/DQmUZsS3oW2SNQ8RRd3yHP8oNAHHSsxi2mXn3S75xMGgxmz/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "loyalty",
      "permlink": "loyalty-is-emerging-as-a-new-track-for-nft-from-the-view-of-wanxiang-blockchain-chairman-xiao-feng-s-three-token-model",
      "title": "Loyalty Is Emerging as A New Track for NFT, From the View of Wanxiang Blockchain Chairman Xiao Feng’s Three-Token Model"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-06-01T08:44:45",
  "trx_id": "c5f5a162bce87bc942993ec011e4692b0519514e",
  "trx_in_block": 4,
  "virtual_op": 0
}

{
  "block": 74953368,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "![image.png](https://cdn.steemitimages.com/DQmdjVwYbw9Q6Xb8zJSrwHsKXi6LZEsA2rTz1oLLuzefrC6/image.png)\n\nIn the crypto world, the airdrop is a common strategy for user acquisition, which can help projects quickly increase brand influence, exposure, and project activity in a short period of time. However, after the initial user growth and excitement, we have also seen a decrease in the number of users, fluctuations in token value, and a weakening of project activity.\n\n*Take the changes after the Blur airdrop as an example,*\n\n![image.png](https://cdn.steemitimages.com/DQmR8ehk1bzpnaymbgvo3ybrgA8SxAJvARRw6kMwA991Gu3/image.png)\n\nIt is obvious that in the short term after the airdrop, both the number of users and the transaction volume showed a cliff-like surge. After that, the number of users and transaction volume continued to decline in just one month and have now returned to the level before the airdrop. Moreover, affected by the recent shrinkage of the NFT market, the number of users and the transaction volume are at one of the lowest levels in history.\n\n![image.png](https://cdn.steemitimages.com/DQmdUboAdY8N2f7Kfc15jfKTnu4uqPHtDWaUufRxaeFLF8H/image.png)\n\nAt the same time, according to data from Coinmarketcap, 3 days after the airdrop, the price of BLUR plummeted from $27.69 to $0.65, and its market value also plummeted.\n\nThese problems highlight a pain point that needs to be solved urgently — the short user life cycle makes the long-term operation of the project unsustainable. The reasons for this pain point involve the following dimensions:\n\n- High cost: User acquisition in Web3 requires incentives like Tokens and NFT, and the unit price is high. Repeated acquisition directly leads to increased operating costs.\n- Low retention: Users will not be loyal to a project for a long time just because of an airdrop. If the project cannot provide real value and the price of the token continues to fall, users will sell and leave soon after the airdrop.\n- Low activity: If the project cannot meet the needs and expectations of users, they will not actively participate in the project, resulting in low user activity, and users will leave if there is no continuous income in the future.\n- Low conversion rate: Most airdrop users are only interested in free tokens and have a low willingness to participate in the project for a long time, which makes it more difficult to convert users into long-term users who are willing to pay for the product.\nSo, how to solve these problems?\n\nThe airdrop strategy of DYDX is worth learning — DYDX not only sets the threshold for participating in the airdrop, but also sets an additional “unlock period”, and requires users to complete certain transactions within the unlock period before they can get their own airdrop. So, we can see the following data after the DYDX airdrop:\n\n![image.png](https://cdn.steemitimages.com/DQmPb7cMgqEyDuQY5pJiit5kU3vxp4fZYpEEfHJ6k5qdu7C/image.png)\n\nFor nearly half a year, TVL has been rising continuously and finally maintained a high level.\n\n![image.png](https://cdn.steemitimages.com/DQmPos33XFbPto3u6DFgko7YV5k8CD88Hw5h6LrfctkpMXT/image.png)\n\nThe total users have been continuously increasing and did not decline rapidly after the airdrop.\n\n![image.png](https://cdn.steemitimages.com/DQmSGe1Zzm5ArpyqNJ6qoNSYGqssqgLtwHpw8SC4BfNBjM5/image.png)\n\nMoreover, the price of DYDX did not drop rapidly. After a period of increase, the price remained at a historical high.\n\nTo replicate the success of DXYD, first of all, we need to understand regular user behaviors after the airdrop.\n\n## User Operation Strategy\nIn the traditional Internet industry, when a large number of customers are acquired through rewarding activities, the follow-up strategy usually includes the following aspects:\n\n### User Retention\nThe next step after user acquisition is user retention, which is how to keep users using your product or service. This often involves optimizing user experience, delivering value, building community and loyalty programs, and more.\n\n### User Activation\nActivation means that the user has performed some behaviors, such as downloading an application, registering an account, purchasing a product, etc. User activation strategies usually include discounts, guided tutorials, one-click operations, and more.\n\n### User Engagement\nThe strategy for user engagement aims at engaging users with your product or service. This may include community events, user-generated content, social sharing, etc.\n\n### User Conversion\nUser conversion refers to converting users into paying users or performing other behaviors that are beneficial to your business goals, which requires more refined user analysis, personalized marketing strategies, and high-quality products or services.\n\nCombined with the characteristics of Web3 users, these traditional strategies often require some new tools for specific solutions, and the Web3 Loyalty plan based on NFT is one of them.\n\n## General Features of Web3 Loyalty\nWeb3 Loyalty programs have actually been around for a long time, but previously, these programs were usually based on centralized products that provided tokenized rewards to users. The advantage is that the rewards are attractive enough (there is a possibility of price rising), and can get user data to refine strategies.\n\nBut for many Web3 projects, when rewards and data are at a disadvantage, they need innovative Web3 Loyalty programs, such as Open Loyalty, Loyalty3, etc.\n\nKey features of these programs include:\n\n### Diversified Ways for NFT Creation and Claim\nPrograms such as Open Loyalty and Loyalty3 will provide a variety of NFT creation settings for Web3 projects. Projects can upload their own NFTs or innovative NFTs and set related attributes. This flexibility allows projects to customize NFTs that are closely related to the brand according to their own characteristics and needs, thereby attracting and retaining more users.\n\nAt the same time, projects can set specific NFT application rules through the Loyalty platform — users only need to meet the requirements, such as participating in a certain activity and completing multiple transactions. In this way, users are encouraged to participate more and their activity can be increased.\n\nIt is worth mentioning that because NFT is currently the business with the lowest threshold and the widest audience in Web3, NFT naturally has social attributes and will be used by users on various social occasions. Therefore, by integrating your own elements into NFT, you can not only enhance the user’s sense of identity but also enhance the brand’s influence and exposure and reach more potential users.\n\n### Reward Exchange Store\nWeb3 projects can create a proprietary reward exchange store through the Loyalty platform, providing users with rights and rewards that can be redeemed or purchased with NFT. This mechanism of accumulating NFT exchange prizes through long-term participation will be conducive to the retention of users and increase their loyalty to the project through continuous participation in project activities.\n\n### Data Page Display\nLoyalty programs will provide data pages for projects that create NFT claims, track all NFT data, including but not limited to NFT quantity, claimed quantity, price, and circulation; and track user data, including but not limited to NFT holdings, transaction volume, and transaction frequency, etc.\n\nIn this way, projects can dynamically observe whether the NFT claim method is reasonable, the changes in the NFT market value, and the situation of loyal users, and then improve their loyalty programs and refine user operation plans.\n\n### Loyalty Plan Integration\nThe most important point is that in the process of development, most projects are more or less preparing or have issued loyalty plans, such as the Discord point system and the OG program. The Loyalty platform Loyalty3 claims that it will provide projects with the integration and transformation of the original loyalty program in the next version of their product.\n\nThis function is not only beneficial for Web3 projects to formulate their own loyalty schemes but also provides Web3 Loyalty programs for Web2 projects to transform to Web3.\n\n## Summary\nIn general, through the Web3 Loyalty program, we can effectively solve the pain points after the airdrop, that is, through the follow-up NFT claim mechanism and high reward exchange mechanism to guide users who have received airdrops to participate in more activities, thereby improving user retention, increase user activity, increase conversion rate, and reduce operating costs.\n\nIn the world of Web3, the Loyalty program will no longer be a point card. It represents a new form, which is a decentralized and transparent NFT-based strategy that can truly attract and retain users. By participating in these projects, users can truly be project co-builders. Their interaction will enhance the popularity of the project, their NFT, and even the entire project’s value.\n\nWe look forward to more applications of Web3 Loyalty to meet the needs of Web2 and Web3 projects for a complete loyalty strategy, meet the long-term needs of user operations, and help projects and users explore the future of the blockchain together.",
      "json_metadata": "{\"tags\":[\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmdjVwYbw9Q6Xb8zJSrwHsKXi6LZEsA2rTz1oLLuzefrC6/image.png\",\"https://cdn.steemitimages.com/DQmR8ehk1bzpnaymbgvo3ybrgA8SxAJvARRw6kMwA991Gu3/image.png\",\"https://cdn.steemitimages.com/DQmdUboAdY8N2f7Kfc15jfKTnu4uqPHtDWaUufRxaeFLF8H/image.png\",\"https://cdn.steemitimages.com/DQmPb7cMgqEyDuQY5pJiit5kU3vxp4fZYpEEfHJ6k5qdu7C/image.png\",\"https://cdn.steemitimages.com/DQmPos33XFbPto3u6DFgko7YV5k8CD88Hw5h6LrfctkpMXT/image.png\",\"https://cdn.steemitimages.com/DQmSGe1Zzm5ArpyqNJ6qoNSYGqssqgLtwHpw8SC4BfNBjM5/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "web3-loyalty-solve-the-challenges-and-difficulties-after-the-airdrop",
      "title": "Web3 Loyalty: Solve the Challenges and Difficulties After the Airdrop!"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-05-26T09:57:21",
  "trx_id": "a90e78b8f1901b3ef4fc7cb3c04be37bcc65f9ee",
  "trx_in_block": 31,
  "virtual_op": 0
}

{
  "block": 74635395,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "![image.png](https://cdn.steemitimages.com/DQmd3kBYB2nsCSabzWNXBBkspCLM53LJeBaUX3HiAV9gfiU/image.png)\n\nAs the cryptocurrency market continues to boom, meme coin has become a force that cannot be ignored. According to CoinMarketCap, the top ten meme coins with the highest trading volume so far include Pepe, Dogecoin, Milady Meme Coin, Shiba Inu, Turbo, FLOKI, ArbDoge AI (AIDOGE), MongCoin, FourCoin, and MEMEME. Here are their market caps and 24-hour trading volumes:\n\n![image.png](https://cdn.steemitimages.com/DQmWVd94XXnN2Q4mZiHDDY6PehJW1Q3Ss6rM2V2W8AQCTRr/image.png)\n\nIt is worth mentioning that among these surging meme coins, AIDOGE, as the first meme coin on the Arbitrum chain, has provided important significance for the re-emergence of the entire meme coin market.\n\nIn this article, we will look closer at the marketing methods that AIDOGE has used to rise in the market and provide a reusable solution for more projects.\n\n## ArbDoge Giveaway: Before the Surge\nBefore the surge of AIDOGE, ArbDoge took advantage of TaskOn, a marketing and promotion platform for Web3 projects, to create a joint giveaway, and successfully attracted many users’ attention.\n\n![image.png](https://cdn.steemitimages.com/DQmPH1oUyZg3upUQYTEEoLxmno2BDYUBEn9zEZW8vxm7nUC/image.png)\n\nThe giveaway was launched on April 14, with the main purpose of expanding the brand influence and warming up for the subsequent launch of the AIDOGE Token. Therefore, when setting up the campaign, the project chose the social media functions provided by TaskOn, that is, following and reposting interactions on Twitter and joining the Discord group. At the same time, it provides 400 USDT rewards and chooses the lottery mode.\n\nThe low campaign threshold and high reward returns have successfully motivated nearly 4,000 users to participate.\n\n![image.png](https://cdn.steemitimages.com/DQmec2WKxMdqnzhLXP4c4AsahytkTAcgTKN7JhxTM6CfgfQ/image.png)\n\nIn order to increase the exposure of the campaign and enhance the brand promotion, ArbDoge and TaskOn jointly carried out media promotion with the following outcomes:\n\n![image.png](https://cdn.steemitimages.com/DQmeghY8xCEfWWWubypaafwEgkxVaLihj3Z67GeYdHFtRr4/image.png)\n\nThis giveaway event undoubtedly played a key role and successfully attracted a large number of users. Users are incentivized to complete social media promotion tasks for a chance to win rewards. A large number of brand exposure, fission, and dissemination have laid a “mass foundation” for the surge of AIDOGE’s online launch.\n\nAfter its launch on April 15, AIDOGE was quickly claimed in a short period of time, with more than 100,000 users.\n\n![image.png](https://cdn.steemitimages.com/DQmezoieJ9mZH34dscM8qYz5eVAfonsxiCFe2iq7xoDqkg6/image.png)\n\nFollowing the giveaway, in order to help AIDOGE to launch on OKX and enhance the brand influence again, ArbDoge chose to release OAT tasks on Galxe on April 22. One is to fill in a form to collect recharge information, and the other is a social media event.\n\n![image.png](https://cdn.steemitimages.com/DQmbKacjfMkzMHkr3LsXJaWD9ZXKAexYGVWHM5Yr6sJrRXz/image.png)\n\nAfter the surge in the market, ArbDoge’s first appearance on Galxe attracted 5.87K+33.31K participants, and its Twitter Impressions exceeded 409K. At present, ArbDoge is conducting several OAT campaigns on the Galxe platform, and the number of participants in some campaigns is as high as 30K+.\n\nThe above data proves the importance of campaigns like giveaways for Web3 projects, especially for start-up projects in brand exposure and user attraction. Among that, Web3 marketing tools and platforms play a vital role.\n\n## MEMECoinSeason, GiveawaySeason\nTherefore, since the surge of ArbDoge, a large number of meme coin projects and even other projects have chosen to create meme coin-related giveaways on various task platforms to enhance brand awareness and form a solid user base.\n\nTake campaigns on TaskOn as an example,\n\n![image.png](https://cdn.steemitimages.com/DQmZm75bibaGnLqSuBv47uuG8Jwvpu7nkhkxWhfc9Agicyq/image.png)\n\nAnd campaigns on Galxe,\n\n![image.png](https://cdn.steemitimages.com/DQmYHWbNyfHaeLH2YeBtRuxCuwBGXWzVVRZiLStBXxH54tx/image.png)\n\nOf course, in addition to the giveaways, market conditions and emotional elements also play a large role in the surge of meme coins. But it is undeniable that brand exposure has always been a worthy goal of the Web3 project — always ready to seize opportunities. Therefore, the strategy of meme coins this time can be reused by other Web3 projects at the same time.",
      "json_metadata": "{\"tags\":[\"crypto\"],\"image\":[\"https://cdn.steemitimages.com/DQmd3kBYB2nsCSabzWNXBBkspCLM53LJeBaUX3HiAV9gfiU/image.png\",\"https://cdn.steemitimages.com/DQmWVd94XXnN2Q4mZiHDDY6PehJW1Q3Ss6rM2V2W8AQCTRr/image.png\",\"https://cdn.steemitimages.com/DQmPH1oUyZg3upUQYTEEoLxmno2BDYUBEn9zEZW8vxm7nUC/image.png\",\"https://cdn.steemitimages.com/DQmec2WKxMdqnzhLXP4c4AsahytkTAcgTKN7JhxTM6CfgfQ/image.png\",\"https://cdn.steemitimages.com/DQmeghY8xCEfWWWubypaafwEgkxVaLihj3Z67GeYdHFtRr4/image.png\",\"https://cdn.steemitimages.com/DQmezoieJ9mZH34dscM8qYz5eVAfonsxiCFe2iq7xoDqkg6/image.png\",\"https://cdn.steemitimages.com/DQmbKacjfMkzMHkr3LsXJaWD9ZXKAexYGVWHM5Yr6sJrRXz/image.png\",\"https://cdn.steemitimages.com/DQmZm75bibaGnLqSuBv47uuG8Jwvpu7nkhkxWhfc9Agicyq/image.png\",\"https://cdn.steemitimages.com/DQmYHWbNyfHaeLH2YeBtRuxCuwBGXWzVVRZiLStBXxH54tx/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "crypto",
      "permlink": "before-the-surge-of-meme-coins-how-to-get-exposed-and-attract-users",
      "title": "Before the Surge of Meme Coins: How to Get Exposed and Attract Users"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-05-15T07:51:18",
  "trx_id": "1282b74615ba46d00b89da960a5efbd6dda3138c",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 74524094,
  "op": [
    "transfer",
    {
      "amount": "0.001 STEEM",
      "from": "alexmove.witness",
      "memo": "Hi, web3mkter! If you like contests, then I invite you to take part in a series of contests \"Workplace\" from SelfDevelopment Club. Total prize fund: 375 STEEM. Details in the SelfDevelopment Club community. Have a good day, web3mkter! Good luck! 20230511",
      "to": "web3mkter"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-05-11T10:41:03",
  "trx_id": "978524da8edc96664c91406c3abbe4ae0ad0d4e9",
  "trx_in_block": 4,
  "virtual_op": 0
}

{
  "block": 74523044,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "Recovery of the cryptocurrency market always brings airdrop carnivals and battles.\n\n*In 2021, before the airdrop, dYdX not only screened users according to their transactions and set up reward-receiving qualifications but also set unlocking rules for the airdrop. Only when the unlocking task is completed can the airdrop be received. The actual distribution address is more than 30,000, accounting for only one-half of the total winner addresses.*\n\n*In 2022, before the airdrop, Optimism screened users based on dimensions such as time, interaction volume, and activity. A campaign to report witch addresses was launched simultaneously, with 17,000 addresses removed.*\n\n*In 2023, before the Arbitrum airdrop, users are scored in multiple dimensions including time, interaction volume, frequency, etc., and anti-witch rules are set to reduce the score of the Wool Party users. As a result, only a third of the addresses and dApps on the chain are eligible.*\n\n![image.png](https://cdn.steemitimages.com/DQmYjWbFSNZ9hShyboJHBbt3NYxsT61X11UQPAa56fHpfRT/image.png)\n\nAlthough the battle against witch addresses helped the project avoid the reward taken by invaluable participants, it also accidentally injured more real users. And those Wool Party participants can invent more ways to abuse airdrop rules.\n\n*After the Arbitrum airdrop, a large number of individual users complained on Twitter that they participated in the interaction but could not claim the airdrop. On the contrary, according to X-Explore’s estimation, the Arbitrum airdrop still includes about 150,000 witch addresses and at least 4,000 witch communities.*\n\nThe outcome of this battle may be that both sides suffer, and real users are forced to suffer. So, for the project side, how can we check Wool Party participants and protect the rights and interests of real users?\n\nThis article will describe how to use the current Web3 market tools for airdrops in the following three dimensions:\n\n1.Eligibility\n\nThe growth tool in Web3 is used for airdrops and giveaways of crypto projects, so the claim rules and eligibility restrictions are natural. TaskOn provides 4 eligibility restrictions for projects as follows:\n\n![image.png](https://cdn.steemitimages.com/DQmePVxXsEywQAkgj6WmxpNLr4m6vcTRczLtpByaSiq4k3x/image.png)\n\nIt includes three different dimensions: on-chain data, loyalty, and off-chain data. It can cover the mainstream needs of the project side, that is, the user’s:\n\n- On-chain assets — in the crypto industry with financial attributes, assets represent the importance of users to a certain extent;\n- Tool usage — the higher the level, the higher the frequency of user’s participation in activities, and the higher the loyalty and willingness to contribute;\n- Geographical features — The geographical distinction of users in the crypto industry are relatively obvious. For example, people prefer GameFi in South Korea.\n\n2.Tasks\nProjects should use the task function of growth tools to guide users to experience the product at an early stage, step by step, and block the risk that rules are abused.\n\nAccording to the mainstream tools in the industry, this article summarizes the general types of tasks as follows:\n\n![image.png](https://cdn.steemitimages.com/DQmcd6AA7gwfe8xTuVACHEcxQR9gsqTn5gApcWg5qw3TSC4/image.png)\n\nBased on the above tasks, especially the API-Verified task, projects can repeatedly encourage users to use the product, promote interaction, and provide NFT/whitelist as future airdrop credentials after the user completes the task. At the final airdrop, all previous credentials will be aggregated, and the weighted calculation will give users the corresponding qualifications to apply for the airdrop.\n\n*Here is the example of TaskOn API-Verified Task:*\n\n![image.png](https://cdn.steemitimages.com/DQmVjCxD1SAGDGVhSeLBQFULd2v1Vk8jUNssrV45u76RoRY/image.png)\n\nThis function allows projects to directly promote their own products and set tasks on the chain, such as Swap and transactions. This function will be more practical for more small projects — allowing them to conveniently and flexibly customize their tasks on the chain.\n\nIn this way, it can not only ensure the information collection in the early stage of the product but also cultivate early loyal users. At the same time, because of the “sunk cost”, the ratio of the Wool Party will drop greatly — if the investment costs too much, the Wool Party will either become loyal users or give up continuing to participate in the previous tasks.\n\n## Summary\nAll in all, with the help of Web3 marketing tools, the project can organize multiple tests and activities before the airdrop to encourage more real users to participate and then set up airdrop rules through cross-comparison of whitelists, NFT certificates, etc., which can effectively improve the efficiency to prevent witch addresses and reduce airdrop cost.\n\nAt the end of the day, a win-win situation between the project and real users will be achieved.",
      "json_metadata": "{\"tags\":[\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmYjWbFSNZ9hShyboJHBbt3NYxsT61X11UQPAa56fHpfRT/image.png\",\"https://cdn.steemitimages.com/DQmePVxXsEywQAkgj6WmxpNLr4m6vcTRczLtpByaSiq4k3x/image.png\",\"https://cdn.steemitimages.com/DQmcd6AA7gwfe8xTuVACHEcxQR9gsqTn5gApcWg5qw3TSC4/image.png\",\"https://cdn.steemitimages.com/DQmVjCxD1SAGDGVhSeLBQFULd2v1Vk8jUNssrV45u76RoRY/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "how-to-be-the-winner-in-the-airdrop-battles-against-witch-addresses",
      "title": "How to Be the Winner in the Airdrop Battles Against Witch Addresses"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-05-11T09:48:15",
  "trx_id": "5d60b4ece015b917f558fc7a439486a8ce715607",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 74004586,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "@@ -1,8 +1,130 @@\n+!%5Ba useful web3.jpg%5D(https://cdn.steemitimages.com/DQmNbEwCpBTtgSGgvaEEK3JLPuZ7eUjwNJ4wfwtoTGja3aq/a%2520useful%2520web3.jpg)%0A\n Since Fe\n",
      "json_metadata": "{\"image\":[\"https://cdn.steemitimages.com/DQmNbEwCpBTtgSGgvaEEK3JLPuZ7eUjwNJ4wfwtoTGja3aq/a%20useful%20web3.jpg\",\"https://cdn.steemitimages.com/DQmNwE6DbZZDADB3KcLN6q5j8hWkvKMoYQKmYTmddZmL283/image.png\",\"https://cdn.steemitimages.com/DQmTyBqD5gfqYy9ivUFiFWUssfQXKpT9bjf5zbu6U8w3XJC/image.png\",\"https://cdn.steemitimages.com/DQmVJhsFADiUncMx2UFRiaULis6sxVVtFEXxcyXMaiBYxh5/image.png\",\"https://cdn.steemitimages.com/DQmXZNJ9TFv3BKftUw7QBPEeuwo8we7tzMvnZPKyxeKWDVY/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "a-useful-web3-marketing-strategy-for-the-next-crypto-bull-market",
      "title": "A Useful Web3 Marketing Strategy for the Next Crypto Bull Market"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-23T05:34:24",
  "trx_id": "6f8402897c6a8c227890f0c0f8f52bfe1fe4d27c",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 74004573,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "@@ -1,8 +1,112 @@\n+!%5Bgrowth.png%5D(https://cdn.steemitimages.com/DQmWk3Vk5ymVHPNY4KMEva8t9aHW4beTNPU86kgGCiqozit/growth.png)%0A\n Both pro\n",
      "json_metadata": "{\"image\":[\"https://cdn.steemitimages.com/DQmWk3Vk5ymVHPNY4KMEva8t9aHW4beTNPU86kgGCiqozit/growth.png\",\"https://cdn.steemitimages.com/DQmTpv6DyjebqRSyNNjfzX8XJ1oDhLEAhLubf8dqpkFfx23/image.png\",\"https://cdn.steemitimages.com/DQmdyeDZxmRuC8PVrSuwuohT8YxcdGgCKrrZM38o2RSF4V8/image.png\",\"https://cdn.steemitimages.com/DQmPSDTURtd6KMiEFab55Rn7a8sxnQa1UsrPaVJsMD8Mnfw/image.png\",\"https://cdn.steemitimages.com/DQmZE14uFE1bNpzKjFWD8QoQ1HEg3vW4WTUtoyKzw56ph4r/image.png\",\"https://cdn.steemitimages.com/DQmc3K3fGUs3rDPSYja5Dn3Mv6CfD1qrNV3TdtmYnmXJnj1/image.png\",\"https://cdn.steemitimages.com/DQmcjqD922bchFhvdEJ9QnJu1ezKA8ZkDEQeYgKVpngmsqq/image.png\",\"https://cdn.steemitimages.com/DQmXR1iRrNwkXs36nzQkqzVbMEL2bWF2h13mBAuVTBJS57t/image.png\",\"https://cdn.steemitimages.com/DQmctnL7B1SPa8AJ9sWHD646PZ4ibp9Lc4gDMV5FVF8MG7n/image.png\",\"https://cdn.steemitimages.com/DQmTqES9frUJAGmenHZG47ZvKqxFoBLJ5sA7S4iUmJWSo91/image.png\",\"https://cdn.steemitimages.com/DQmYDx2XkCMtmb1raS4n8cahAcDuuMdPgzMmV8TV1ffy5Wy/image.png\",\"https://cdn.steemitimages.com/DQmXFkWYrbnwbA64j2gcnNN7uUAXvtpRBBT6tGj5kAocrFk/image.png\",\"https://cdn.steemitimages.com/DQmYqfKhtF9kevKhg9RGfEoUx1x6SGSyqi9rR9KUEDCSBQN/image.png\",\"https://cdn.steemitimages.com/DQmdmApxn57uN1yRsNRrJPt8cvXrBB3gJDisUJjumWA6Fy8/image.png\",\"https://cdn.steemitimages.com/DQmbXmkEHs4Tb2GLUxdVrz28nBmHAm5dnVr5s6XtcTcxxdQ/image.png\",\"https://cdn.steemitimages.com/DQmavfKe57dcrnY5g41818hgdXMGoBcQeRa1ZFdVMAAuTH1/image.png\",\"https://cdn.steemitimages.com/DQmZJjSykdwB5PP6Fvh1qgpnjRjMyKfxNMUWoBkwkJMuPng/image.png\",\"https://cdn.steemitimages.com/DQme6XiJ5uhMabWwaSyRg9KQRcFWhQGvwZQLCtdtt7M3QGT/image.png\",\"https://cdn.steemitimages.com/DQmZayBuvZqd1536H8QzizbD6WiQmBPeCt9m3bHdzg64SJH/image.png\",\"https://cdn.steemitimages.com/DQmWGq9oKsf2EFB7eMhTEvisLdV2kMWGtEnE6HKNYTuJbr8/image.png\",\"https://cdn.steemitimages.com/DQmaZoKkhvFjCo4Yr9UoBZkirV5XXAy89B9iahm3nxjaPW6/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "product-development-vs-user-growth-which-one-goes-first-for-web3-projects",
      "title": "Product Development vs. User Growth, Which One Goes First for Web3 Projects?"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-23T05:33:45",
  "trx_id": "5a2a1412f8a38ae366e9bec8f973cd88d0a3f02c",
  "trx_in_block": 2,
  "virtual_op": 0
}

{
  "block": 74004564,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "@@ -1,12 +1,128 @@\n+!%5Bbull market.jpg%5D(https://cdn.steemitimages.com/DQmRh98nLUh9uuiNctCNo13nyYEo6PqTdzWJaDc6y4zYgDH/bull%2520market.jpg)%0A\n The price of\n",
      "json_metadata": "{\"image\":[\"https://cdn.steemitimages.com/DQmRh98nLUh9uuiNctCNo13nyYEo6PqTdzWJaDc6y4zYgDH/bull%20market.jpg\",\"https://cdn.steemitimages.com/DQmQr5MZgFo5eogQm7ExLw2d4LNGv47tc9745x4eXJM7Gn8/image.png\",\"https://cdn.steemitimages.com/DQmVR6mocuA8ao5vzSM65hy9mHM4NqZceZTYQ2V47WRR5tf/image.png\",\"https://cdn.steemitimages.com/DQmXyx5uav1Khv5DXG1SnPLko2dWocBFo9D9FbTNWHguVQj/image.png\",\"https://cdn.steemitimages.com/DQmXej2kN9MzVitbmxNQQsTM5ozTUMNfPbFAdKihw8Vva87/image.png\",\"https://cdn.steemitimages.com/DQmVyZTh6MvRpA2DiT4dzDFxfHYMtbjW7NC6cEJ4vxjEpFW/image.png\",\"https://cdn.steemitimages.com/DQmYyVGXtkpssRt1VuqEHePCAaJ8qTtL38pUNJPUA57X22N/image.png\",\"https://cdn.steemitimages.com/DQmWq7d8Z3D9uKs9kdXrAd1sXZt7hAxaihm75GMpVjv3eNy/image.png\",\"https://cdn.steemitimages.com/DQmQAE9tXynYevQe5ySXUFQbEXmch4x7fgYwLZoehai8V4C/image.png\",\"https://cdn.steemitimages.com/DQmdWKXbdvrz6XgtXgX1PxoowuqCD51oXQXdTpXN2hmd4vz/image.png\",\"https://cdn.steemitimages.com/DQmTGZGZ7VzxAJAxEUKvqtHWrZ9z9nePFZpHK38ydEB4da8/image.png\",\"https://cdn.steemitimages.com/DQmed5Makf9ukRRE6hYXXuNFwy55K7UtNrAn78JT1QeM4tH/image.png\",\"https://cdn.steemitimages.com/DQmboakjPZzTjfVESAS5F6SnvN6bPBti47PCsrqKtaDjWwJ/image.png\",\"https://cdn.steemitimages.com/DQmTRRW2evjDG2GRbKMR8Aujdb8acgnEBAQyeSVzR8ciX3W/image.png\",\"https://cdn.steemitimages.com/DQmdVyoYWaxVKzG7tgUuyPSyDSJUiJa6wMYB1ABawpbJ4Bn/image.png\",\"https://cdn.steemitimages.com/DQme7dv4mH67LiTgJ3iyTBpneQfN6bkrowx4d5BLkaFrgvP/image.png\",\"https://cdn.steemitimages.com/DQmRaSUdFNv1LrdHvZD5Y68KbRrX3ckkrpnR78jQQCRiLhB/image.png\",\"https://cdn.steemitimages.com/DQmdS4HGY6KW8G1NsfsiFiV5rW42qvovmBwssZbaFHS4eLX/image.png\",\"https://cdn.steemitimages.com/DQmatyh9SktXy8MVjzSM2bgZwXj8XRCND7XRh3y7XLFTt34/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "bull-market-appears-with-highly-anticipated-airdrops-how-can-ordinary-projects-achieve-growth",
      "title": "Bull Market Appears with Highly-anticipated Airdrops? How Can Ordinary Projects Achieve Growth?"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-23T05:33:18",
  "trx_id": "448c2091242285e00b4c1e69711979d0a92edca6",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 74004551,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "@@ -1,8 +1,108 @@\n+!%5Bvela.jpg%5D(https://cdn.steemitimages.com/DQmZYfcgvdqUNA4Z8kauUfdUCLiFBWpxaGBPjtFiwJCSkRP/vela.jpg)%0A\n Previous\n",
      "json_metadata": "{\"tags\":[\"marketing\",\"giveaway\"],\"image\":[\"https://cdn.steemitimages.com/DQmZYfcgvdqUNA4Z8kauUfdUCLiFBWpxaGBPjtFiwJCSkRP/vela.jpg\",\"https://cdn.steemitimages.com/DQmfAUBi9Ha7JGrQD9Cqe5LeraQzdcCLRcYAELWkiybHkma/image.png\",\"https://cdn.steemitimages.com/DQmRFvkMU2AquCXC6VsJu69ixJXscsaoGeoJnnRUnz3eo6h/image.png\",\"https://cdn.steemitimages.com/DQmTxdgEyA6gAN3x9e5Huv5MgEaiuyRNLvWZyKvWUDFnaMQ/image.png\",\"https://cdn.steemitimages.com/DQmc2oymsBoRMcQvTqYDWMDnJ3BgxPWV33uMBxUCuz8zBCT/image.png\",\"https://cdn.steemitimages.com/DQmPPs8CbDb1ci3KaW56CvKKEtxt5qGmT5jfY4XHe9ttPea/image.png\",\"https://cdn.steemitimages.com/DQmUZrQAscuiXuRKnkLXZpmoWcHSLq1LYKCXPJdtuycMzYZ/image.png\",\"https://cdn.steemitimages.com/DQmTbr8oGTD47ttaKoZHBKcYeK4pb5VHQXvzV4DCHzPDVQd/image.png\",\"https://cdn.steemitimages.com/DQmUY7iiHMEAXrwkvU2Xg8Mrq767uk6mWXX3mar8ENgAg8n/image.png\",\"https://cdn.steemitimages.com/DQmUc3tNbvWtD3K75sgjUiymAcLrPNS2yCgzRKh6GAB31io/image.png\",\"https://cdn.steemitimages.com/DQmeVKyoHQKWbuu18bAZJfakGnv4MGMXE4voMU5AupRNS1a/image.png\",\"https://cdn.steemitimages.com/DQmWcy6Tchy1nZtnkBYrYCSfiMwheqx7WkP7ETydkvC7jSv/image.png\",\"https://cdn.steemitimages.com/DQmVjhJnbQEzUQ5achhXTxVhw3JB9kZBPsqmm9aFiURfjQ3/image.png\",\"https://cdn.steemitimages.com/DQmQ26K5xgjzo7dBcRRvCoDdk4sdWrg9G9awAFknaw8jKVH/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "approaches-for-you-to-achieve-explosive-growth-like-vela-exchange-on-arbitrum",
      "title": "Approaches for you to Achieve Explosive Growth like Vela Exchange on Arbitrum"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-23T05:32:39",
  "trx_id": "7ee4087bcbcdc3916d599b018feb529490627228",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 74002883,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "@@ -1,28 +1,134 @@\n+!%5Bhow to.jpg%5D(https://cdn.steemitimages.com/DQme2fACBVBHqx8KGjwDhqQ6VC5N9fqabR4Bs2EDtLnTvdx/how%2520to.jpg)%0A\n Marketing campaigns not only\n",
      "json_metadata": "{\"image\":[\"https://cdn.steemitimages.com/DQme2fACBVBHqx8KGjwDhqQ6VC5N9fqabR4Bs2EDtLnTvdx/how%20to.jpg\",\"https://cdn.steemitimages.com/DQmeATUTyDprXWUK2YhdpkHeRknYW8evPYTF4voTE34ijT7/image.png\",\"https://cdn.steemitimages.com/DQmeEwMxb3zDj2dDFYvW2RNs4zjMvw62Gqq7QCqiWrAmhoC/image.png\",\"https://cdn.steemitimages.com/DQmbcQBjwrUHRWrmPxynWs2yUYjQdfTDZ7EPjbaeHQWTvic/image.png\",\"https://cdn.steemitimages.com/DQmZr5QkyZSwiUFJiNPknb1tSifSnsdUTvd7itu6TWAkdBU/image.png\",\"https://cdn.steemitimages.com/DQmVtvF9Agofhc4mACA9nr6DrDYevoDea1NjTDoHS4rdmnT/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "how-to-launch-a-powerful-web3-marketing-campaign",
      "title": "How to Launch a Powerful Web3 Marketing Campaign"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-23T04:08:57",
  "trx_id": "4285151431ffd61775971a41bfdfc247210dcee5",
  "trx_in_block": 6,
  "virtual_op": 0
}

{
  "block": 74002754,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "Marketing campaigns not only can help brands get exposure and reach a number of potential customers but can also increase user engagement and product usage.\n\n*Apple: Shot on iPhone*\n\n*Users use their iPhones to take photos and share them on social media, and the best photos will be displayed in outdoor advertising spaces around the world. Since its launch, millions of users have participated in this campaign.*\n\n*American Express: Small Business Saturday*\n\n*Users who hold a membership card can enjoy certain discounts and rewards when shopping at small businesses that participate in the program. On the day the campaign was launched in 2021, consumer spending was about $23.3 billion, up 18% year-over-year.*\n\n*TOYOTA: Toyotathon*\n\n*This campaign sells cars of that year at a discount, held every year since 1969. In December 2020, Toyotathon was searched by about 35K on Google, and 211K+ cars were sold that month, accounting for about 11.5% of the total sales that year.* \n\nA marketing campaign is more than advertising exposure. It is a series of activities used to serve our ultimate goal — to generate growth in users and product usage and to enhance brand loyalty. Therefore, we need to formulate correct marketing activities based on the business, product, and user persona.\n\nFor Web3, can marketing campaigns also serve such goals effectively?\n\n*Odos: Minotuar Campaign*\n\n*This is the first campaign created using Galxe. Participants can earn an Early Supporter OAT. There are a total of 38.4K castings in this campaign.*\n\n*OpenOcean: Football Fiesta*\n\n*This is a DeFi campaign created using TaskOn. Participants can get Token rewards after completing Swap. There are a total of 13K Swaps in this campaign.*\n\n*ZetaChain: Misson Bring ZETA Home*\n\n*Users are required to join their social media through QuestN and hold a special NFT. A total of 30K users participated in this campaign and completed the task.*\n\nWe can see that marketing campaigns are still effective to help projects in Web3 promote the development of their brands, social media, communities, and product usage.\n\nHowever, compared with the traditional Internet, the marketing campaigns of Web3 have just started. There are not many marketing professionals in the project, and there are not many reusable strategies in this industry. Therefore, this article will provide feasible and reusable strategies for Web3 projects that want to plan marketing campaigns:\n\n## Set Goals\nMarketing campaigns cannot be created by just integrating a few tasks and uploading a few templates. It should serve your product and reach the right users. Therefore, you need to determine the goals of the campaign based on the following three steps:\n\n1. Determine product positioning\n\nWhich stage is your product at? What function or advantage does it feature?\n\nThe product stages are as follows:\n\n- Early stage\n- Fast developing or iterating period\n- Maturity stage\n\nAdvantages of the product can be:\n\n- Multiple use scenarios, portable, and easy-to-use\n- Efficient interaction and low handling fee\n- X 2 Earn\n\n2.Determine target users\n\nThe number of target users that are covered by marketing campaigns directly influences the rate of product usage and user engagement and loyalty. Therefore, you need to set up an accurate user persona of your product based on dimensions such as geographic area, age, gender, education level, active time, the quantity of on-chain assets, preferred incentives, etc. In this way, you can filter to reach out to your target users, reducing marketing costs and ensuring customer acquisition.\n\n3.Determine the goal of the campaign\n\nThe goal directly determines what kind of campaign you launch. Web2’s task platforms usually provide a full set of recommended templates, such as Twitter growth, and community growth. The Web3 task templates will better match the requirements exclusively for Web3 projects, and can be divided into the following types:\n\n![image.png](https://cdn.steemitimages.com/DQmeATUTyDprXWUK2YhdpkHeRknYW8evPYTF4voTE34ijT7/image.png)\n\nBased on the above three dimensions, you can plan a relatively perfect campaign according to your own needs, and reach accurate potential users, reducing costs and increasing efficiency.\n\nThen, you need to be cautious about how to create a campaign. A perfect plan is not all. User experience is very crucial. You can use the following methods to create your campaign with a decent user experience.\n## Create Campaigns\nBefore creating a campaign, get yourself a handy tool. You need a variety of tasks and reward modes and need to ensure the campaign is user-friendly and there are participation thresholds to reach the right users.\n\nThe following is a list of functions of the Web3 mainstream tools:\n\n![image.png](https://cdn.steemitimages.com/DQmeEwMxb3zDj2dDFYvW2RNs4zjMvw62Gqq7QCqiWrAmhoC/image.png)\n\nThe main task platforms have covered most of the basic requirements above. The task on Rabbithole revolves around API-Verified functions such as NFT MINT and DeFi Trading because the platform focuses more on usage.\n\nAmong them, the following three platforms cover the threshold setting, robot verification, award distribution, and additional functions:\n\n![image.png](https://cdn.steemitimages.com/DQmbcQBjwrUHRWrmPxynWs2yUYjQdfTDZ7EPjbaeHQWTvic/image.png)\n\nIn this article, we list the task types and the suitable target users and projects as follows:\n\n![image.png](https://cdn.steemitimages.com/DQmZr5QkyZSwiUFJiNPknb1tSifSnsdUTvd7itu6TWAkdBU/image.png)\n\nAfter creating the campaign, the next step is how to advertise it to increase the exposure and reach more users.\n\nGenerally speaking, in addition to your own social media platforms for promotion, you can also ask professional platforms for marketing. There are a large number of users on these platforms:\n\n![image.png](https://cdn.steemitimages.com/DQmVtvF9Agofhc4mACA9nr6DrDYevoDea1NjTDoHS4rdmnT/image.png)\n\nIf there is enough budget, you can also use paid promotions, such as KOL promotion, Twitter advertising promotion, etc. However, the price may be high, and thus the cost performance is relatively low. Of course, you can use the money for promotions as incentives to attract more users.\n\nNow you have your campaign created successfully. If you choose the “automatic mode”, you only need to wait for the final list of winners and the system will distribute the rewards.\n## Review Outcomes\nWhen your campaign is over, the last step is to analyze the campaign data based on the following dimensions:\n\n- Number of participants\n- Social media growth\n- Number of NFTs minted\n- Trading volume\n- User net assets\n- Geographic distribution of users\n- Participation preferences of participants\n- Task completion\n- …\n\nFrom the data, you can know the effect of your campaign(user conversion rate), whether the user persona is correct (user engagement), whether the task is reasonable (completion rate of each task), and so on.\n\nThese data are usually available in the campaign platforms, such as the dashboard of QusetN and the Data of TaskOn. However, the current data analysis may be relatively rough. I believe that these task platforms will gradually refine their own data analysis and display panels in the future so that projects can better understand the effects of their campaigns.\n\nBased on the tips in the above three sections, you can quickly create an effective Web3 marketing campaign to increase the number of users and product usage.",
      "json_metadata": "{\"image\":[\"https://cdn.steemitimages.com/DQmeATUTyDprXWUK2YhdpkHeRknYW8evPYTF4voTE34ijT7/image.png\",\"https://cdn.steemitimages.com/DQmeEwMxb3zDj2dDFYvW2RNs4zjMvw62Gqq7QCqiWrAmhoC/image.png\",\"https://cdn.steemitimages.com/DQmbcQBjwrUHRWrmPxynWs2yUYjQdfTDZ7EPjbaeHQWTvic/image.png\",\"https://cdn.steemitimages.com/DQmZr5QkyZSwiUFJiNPknb1tSifSnsdUTvd7itu6TWAkdBU/image.png\",\"https://cdn.steemitimages.com/DQmVtvF9Agofhc4mACA9nr6DrDYevoDea1NjTDoHS4rdmnT/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "how-to-launch-a-powerful-web3-marketing-campaign",
      "title": "How to Launch a Powerful Web3 Marketing Campaign"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-23T04:02:27",
  "trx_id": "6c76d22145cd6699733f64ab5fd6e665d7bc067b",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 74002732,
  "op": [
    "custom_json",
    {
      "id": "notify",
      "json": "[\"setLastRead\",{\"date\":\"2023-04-23T04:01:17\"}]",
      "required_auths": [],
      "required_posting_auths": [
        "web3mkter"
      ]
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-23T04:01:21",
  "trx_id": "58f65111bf0e9097aa3ba11e39c5d8cd1aac9cc3",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 73836647,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "Marketing campaigns not only can help brands get exposure and reach a number of potential customers but can also increase user engagement and product usage.\n\n*Apple: Shot on iPhone*\n\n*Users use their iPhones to take photos and share them on social media, and the best photos will be displayed in outdoor advertising spaces around the world. Since its launch, millions of users have participated in this campaign.*\n\n*American Express: Small Business Saturday*\n\n*Users who hold a membership card can enjoy certain discounts and rewards when shopping at small businesses that participate in the program. On the day the campaign was launched in 2021, consumer spending was about $23.3 billion, up 18% year-over-year.*\n\n*TOYOTA: Toyotathon*\n\n*This campaign sells cars of that year at a discount, held every year since 1969. In December 2020, Toyotathon was searched by about 35K on Google, and 211K+ cars were sold that month, accounting for about 11.5% of the total sales that year.* \n\nA marketing campaign is more than advertising exposure. It is a series of activities used to serve our ultimate goal — to generate growth in users and product usage and to enhance brand loyalty. Therefore, we need to formulate correct marketing activities based on the business, product, and user persona.\n\nFor Web3, can marketing campaigns also serve such goals effectively?\n\n*Odos: Minotuar Campaign*\n\n*This is the first campaign created using Galxe. Participants can earn an Early Supporter OAT. There are a total of 38.4K castings in this campaign.*\n\n*OpenOcean: Football Fiesta*\n\n*This is a DeFi campaign created using TaskOn. Participants can get Token rewards after completing Swap. There are a total of 13K Swaps in this campaign.*\n\n*ZetaChain: Misson Bring ZETA Home*\n\n*Users are required to join their social media through QuestN and hold a special NFT. A total of 30K users participated in this campaign and completed the task.*\n\nWe can see that marketing campaigns are still effective to help projects in Web3 promote the development of their brands, social media, communities, and product usage.\n\nHowever, compared with the traditional Internet, the marketing campaigns of Web3 have just started. There are not many marketing professionals in the project, and there are not many reusable strategies in this industry. Therefore, this article will provide feasible and reusable strategies for Web3 projects that want to plan marketing campaigns:\n\n## Set Goals\nMarketing campaigns cannot be created by just integrating a few tasks and uploading a few templates. It should serve your product and reach the right users. Therefore, you need to determine the goals of the campaign based on the following three steps:\n\n1. Determine product positioning\n\nWhich stage is your product at? What function or advantage does it feature?\n\nThe product stages are as follows:\n\n- Early stage\n- Fast developing or iterating period\n- Maturity stage\n\nAdvantages of the product can be:\n\n- Multiple use scenarios, portable, and easy-to-use\n- Efficient interaction and low handling fee\n- X 2 Earn\n\n2.Determine target users\n\nThe number of target users that are covered by marketing campaigns directly influences the rate of product usage and user engagement and loyalty. Therefore, you need to set up an accurate user persona of your product based on dimensions such as geographic area, age, gender, education level, active time, the quantity of on-chain assets, preferred incentives, etc. In this way, you can filter to reach out to your target users, reducing marketing costs and ensuring customer acquisition.\n\n3.Determine the goal of the campaign\n\nThe goal directly determines what kind of campaign you launch. Web2’s task platforms usually provide a full set of recommended templates, such as Twitter growth, and community growth. The Web3 task templates will better match the requirements exclusively for Web3 projects, and can be divided into the following types:\n\n![image.png](https://cdn.steemitimages.com/DQmeATUTyDprXWUK2YhdpkHeRknYW8evPYTF4voTE34ijT7/image.png)\n\nBased on the above three dimensions, you can plan a relatively perfect campaign according to your own needs, and reach accurate potential users, reducing costs and increasing efficiency.\n\nThen, you need to be cautious about how to create a campaign. A perfect plan is not all. User experience is very crucial. You can use the following methods to create your campaign with a decent user experience.\n## Create Campaigns\nBefore creating a campaign, get yourself a handy tool. You need a variety of tasks and reward modes and need to ensure the campaign is user-friendly and there are participation thresholds to reach the right users.\n\nThe following is a list of functions of the Web3 mainstream tools:\n\n![image.png](https://cdn.steemitimages.com/DQmeEwMxb3zDj2dDFYvW2RNs4zjMvw62Gqq7QCqiWrAmhoC/image.png)\n\nThe main task platforms have covered most of the basic requirements above. The task on Rabbithole revolves around API-Verified functions such as NFT MINT and DeFi Trading because the platform focuses more on usage.\n\nAmong them, the following three platforms cover the threshold setting, robot verification, award distribution, and additional functions:\n\n![image.png](https://cdn.steemitimages.com/DQmbcQBjwrUHRWrmPxynWs2yUYjQdfTDZ7EPjbaeHQWTvic/image.png)\n\nIn this article, we list the task types and the suitable target users and projects as follows:\n\n![image.png](https://cdn.steemitimages.com/DQmZr5QkyZSwiUFJiNPknb1tSifSnsdUTvd7itu6TWAkdBU/image.png)\n\nAfter creating the campaign, the next step is how to advertise it to increase the exposure and reach more users.\n\nGenerally speaking, in addition to your own social media platforms for promotion, you can also ask professional platforms for marketing. There are a large number of users on these platforms:\n\n![image.png](https://cdn.steemitimages.com/DQmVtvF9Agofhc4mACA9nr6DrDYevoDea1NjTDoHS4rdmnT/image.png)\n\nIf there is enough budget, you can also use paid promotions, such as KOL promotion, Twitter advertising promotion, etc. However, the price may be high, and thus the cost performance is relatively low. Of course, you can use the money for promotions as incentives to attract more users.\n\nNow you have your campaign created successfully. If you choose the “automatic mode”, you only need to wait for the final list of winners and the system will distribute the rewards.\n## Review Outcomes\nWhen your campaign is over, the last step is to analyze the campaign data based on the following dimensions:\n\n- Number of participants\n- Social media growth\n- Number of NFTs minted\n- Trading volume\n- User net assets\n- Geographic distribution of users\n- Participation preferences of participants\n- Task completion\n- …\n\nFrom the data, you can know the effect of your campaign(user conversion rate), whether the user persona is correct (user engagement), whether the task is reasonable (completion rate of each task), and so on.\n\nThese data are usually available in the campaign platforms, such as the dashboard of QusetN and the Data of TaskOn. However, the current data analysis may be relatively rough. I believe that these task platforms will gradually refine their own data analysis and display panels in the future so that projects can better understand the effects of their campaigns.\n\nBased on the tips in the above three sections, you can quickly create an effective Web3 marketing campaign to increase the number of users and product usage.",
      "json_metadata": "{\"tags\":[\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmeATUTyDprXWUK2YhdpkHeRknYW8evPYTF4voTE34ijT7/image.png\",\"https://cdn.steemitimages.com/DQmeEwMxb3zDj2dDFYvW2RNs4zjMvw62Gqq7QCqiWrAmhoC/image.png\",\"https://cdn.steemitimages.com/DQmbcQBjwrUHRWrmPxynWs2yUYjQdfTDZ7EPjbaeHQWTvic/image.png\",\"https://cdn.steemitimages.com/DQmZr5QkyZSwiUFJiNPknb1tSifSnsdUTvd7itu6TWAkdBU/image.png\",\"https://cdn.steemitimages.com/DQmVtvF9Agofhc4mACA9nr6DrDYevoDea1NjTDoHS4rdmnT/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "how-to-launch-a-powerful-web3-marketing-campaign",
      "title": "How to Launch a Powerful Web3 Marketing Campaign"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-17T08:58:21",
  "trx_id": "00afff3e2e32d558302109d491373f20cdd97706",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 73836401,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "Previously, we discussed the growth strategy that can be implemented by liquid staking projects after Ethereum’s Shanghai Upgrade. Can it apply to general staking projects? In this article, we continue to explore the strategy for rapid growth.\n\nThe massive Arbitrum airdrop has attracted the attention of a large number of Web3 players, followed by people’s analysis of its ecology and project development. Its TVL grows nearly 90% within 30 days, which is quite impressive.\n\n![image.png](https://cdn.steemitimages.com/DQmfAUBi9Ha7JGrQD9Cqe5LeraQzdcCLRcYAELWkiybHkma/image.png)\n\n\nOf course, technology and opportunity are the key factors. For example, the article “Alpha Track | Vela Exchange: A Dark Horse in the Derivatives Track” by Cabin Crew stated the following factors of Vela Exchange’s success:\n\n- The threshold for participation is low when using USDC as the underlying asset\n- Supports one-click conversion of cross-chain funds into USDC to deposit VLP, which is flexible\n- Provide a wider range of transaction targets and more opportunities to use\n\nThe heat brought by Arbitrum airdrop also contributes to the fast growth of Vela Exchange\n\nThe picture below shows the USDC pledge data collected by DeFiLlama in the past 30 days:\n\n![image.png](https://cdn.steemitimages.com/DQmRFvkMU2AquCXC6VsJu69ixJXscsaoGeoJnnRUnz3eo6h/image.png)\n\nFrom March 1st to March 7th, the USDC in Vela Exchange increased significantly and continues to grow, followed by another major growth from the 14th to the 16th. Comparing the project itself with the factors of the external market environment, the author found that the growth strategy of the project itself is:\n\n![image.png](https://cdn.steemitimages.com/DQmTxdgEyA6gAN3x9e5Huv5MgEaiuyRNLvWZyKvWUDFnaMQ/image.png)\n\nFrom March 1st to 7th, Vela Exchange held a grand staking competition and set up a huge reward of $10,000 USDC for the first place winner. As of the 7th, the staking amount of the first place on the chain has exceeded $2.3M, and the total TVL of Vela Exchange has entered the top 3 on Arbitrum. Similar campaigns include:\n\n![image.png](https://cdn.steemitimages.com/DQmc2oymsBoRMcQvTqYDWMDnJ3BgxPWV33uMBxUCuz8zBCT/image.png)\n\nWe can see that the marketing strategy is still a key part of user growth. However, during the implementation process, projects often face the following problems:\n\n1. Planning — Lack of professionals; the task is designed too difficult\n2. Execution — Limited exposure; complex process monitoring, cumbersome data statistics, error-prone reward distribution\n3. Effect — Transparency is questioned; Participants are limited to a certain group; cannot reach out to the right users; there are many robots; the users won’t use the product after the campaign\n## How to solve that?\n\nTools make a difference. Tools can help solve any difficulties, and the same is true for market growth. Search “Marketing + Events Tools” in the competitive Web2 and you’ve got a ton of options to choose from. Among them, Hubspot, ActiveCampaign, Campaign Monitor, and Gleam can solve the dilemma of campaign planning.\n\nTaking Gleam, which is often used by Web3 projects, as an example, we can see the earth-shaking impact that such tools can bring:\n\n- Planning — There are very complete templates for users to choose from. Using Gleam to plan a campaign does not require a very professional person, you only need to be familiar with the platform template and match tasks according to the target users.\n- Execution — The completion of the task is detected by the system itself, from user monitoring to winning user selection, without manual operation. At the same time, the background is equipped with a data analysis panel, which allows projects to understand the overall status.\n- Effects — Automating the payout model can increase transparency and increase the credibility of the campaign. The system is equipped with a Google robot recognition system, which guarantees the authenticity of users to a certain extent.\n\n![image.png](https://cdn.steemitimages.com/DQmPPs8CbDb1ci3KaW56CvKKEtxt5qGmT5jfY4XHe9ttPea/image.png)\n\nIn addition, the task platform itself has a large number of users.\n\nIn short, the emergence of task platforms can provide projects with easy-to-organize, automated, transparent, and reproducible marketing campaigns, which can better promote brand exposure and user growth, so it is quickly welcomed by various Web3 projects. The author retrieved #Giveaway on Twitter, counted the data within 24 hours, and found:\n\n![image.png](https://cdn.steemitimages.com/DQmUZrQAscuiXuRKnkLXZpmoWcHSLq1LYKCXPJdtuycMzYZ/image.png)\n\nThe market share of Gleam is impressive.\n\n![image.png](https://cdn.steemitimages.com/DQmTbr8oGTD47ttaKoZHBKcYeK4pb5VHQXvzV4DCHzPDVQd/image.png)\n*The above is the 24-hour statistical data. Please refer to the real-time data.\n\nGleam has already met the needs of growth. Why did other tools such as those listed in the above table appear later? Galxe, which was founded in 2021, has a monthly activity (5.17M) that has reached 43.23% of Gleam.\n\nThis is because Web2 tools such as Gleam cannot meet the requirements of tasks on the Web3 chain, such as NFT mint, Token Holder, and Trading. As a result, native tools such as Galxe, QuestN, and TaskOn have emerged to match the needs of Web3.\n\nBased on such tools, Web3 projects can easily set up the following templates and functions:\n\n1.Social media task template\n\n![image.png](https://cdn.steemitimages.com/DQmUY7iiHMEAXrwkvU2Xg8Mrq767uk6mWXX3mar8ENgAg8n/image.png)\n\n2.Off-chain task template\n\n![image.png](https://cdn.steemitimages.com/DQmUc3tNbvWtD3K75sgjUiymAcLrPNS2yCgzRKh6GAB31io/image.png)\n\n3.On-chain task template\n\n![image.png](https://cdn.steemitimages.com/DQmeVKyoHQKWbuu18bAZJfakGnv4MGMXE4voMU5AupRNS1a/image.png)\n\n4.Reward distribution template\n\n![image.png](https://cdn.steemitimages.com/DQmWcy6Tchy1nZtnkBYrYCSfiMwheqx7WkP7ETydkvC7jSv/image.png)\n\n5.Other functions\n\n![image.png](https://cdn.steemitimages.com/DQmVjhJnbQEzUQ5achhXTxVhw3JB9kZBPsqmm9aFiURfjQ3/image.png)\n\nThe two functions of on-chain tasks and user qualification verification can assist projects to verify the on-chain data of participants, accurately reach the target audience, and the product usage.\n\nThe Vela Exchange’s staking activities can be done easily through the task tool even by non-professionals:\n\n![image.png](https://cdn.steemitimages.com/DQmQ26K5xgjzo7dBcRRvCoDdk4sdWrg9G9awAFknaw8jKVH/image.png)\n\nWhen a user logs in to the platform through the wallet to participate in the campaign, the automatic API verification system can monitor whether the user has completed the staking task through the address. After the campaign ends, the project can download the user data in the campaign, match the address with the staking amount on the chain to get the final winners, and upload it to the system for publicity.\n\nThe entire process, not only can reduce the time cost caused by manual statistics and avoid possible errors, but it also guarantees fairness and transparency and wins the trust of the users.\n\nWhat’s more, the task platform can also be combined with “Loyalty”. For example, when holding a large campaign, the project can consider giving an NFT badge to participants who complete the task. This badge will become special proof for loyal users.\n\nAfter passing the user qualification verification of the task platform, the users can participate in more campaigns and unlock higher-level rewards. In this way, the project can achieve growth and user retention and promote product usage.\n\nThe Web3 task tool platform is still free to use now. There is no reason not to choose a task platform to assist your growth!",
      "json_metadata": "{\"tags\":[\"marketing\",\"giveaway\"],\"image\":[\"https://cdn.steemitimages.com/DQmfAUBi9Ha7JGrQD9Cqe5LeraQzdcCLRcYAELWkiybHkma/image.png\",\"https://cdn.steemitimages.com/DQmRFvkMU2AquCXC6VsJu69ixJXscsaoGeoJnnRUnz3eo6h/image.png\",\"https://cdn.steemitimages.com/DQmTxdgEyA6gAN3x9e5Huv5MgEaiuyRNLvWZyKvWUDFnaMQ/image.png\",\"https://cdn.steemitimages.com/DQmc2oymsBoRMcQvTqYDWMDnJ3BgxPWV33uMBxUCuz8zBCT/image.png\",\"https://cdn.steemitimages.com/DQmPPs8CbDb1ci3KaW56CvKKEtxt5qGmT5jfY4XHe9ttPea/image.png\",\"https://cdn.steemitimages.com/DQmUZrQAscuiXuRKnkLXZpmoWcHSLq1LYKCXPJdtuycMzYZ/image.png\",\"https://cdn.steemitimages.com/DQmTbr8oGTD47ttaKoZHBKcYeK4pb5VHQXvzV4DCHzPDVQd/image.png\",\"https://cdn.steemitimages.com/DQmUY7iiHMEAXrwkvU2Xg8Mrq767uk6mWXX3mar8ENgAg8n/image.png\",\"https://cdn.steemitimages.com/DQmUc3tNbvWtD3K75sgjUiymAcLrPNS2yCgzRKh6GAB31io/image.png\",\"https://cdn.steemitimages.com/DQmeVKyoHQKWbuu18bAZJfakGnv4MGMXE4voMU5AupRNS1a/image.png\",\"https://cdn.steemitimages.com/DQmWcy6Tchy1nZtnkBYrYCSfiMwheqx7WkP7ETydkvC7jSv/image.png\",\"https://cdn.steemitimages.com/DQmVjhJnbQEzUQ5achhXTxVhw3JB9kZBPsqmm9aFiURfjQ3/image.png\",\"https://cdn.steemitimages.com/DQmQ26K5xgjzo7dBcRRvCoDdk4sdWrg9G9awAFknaw8jKVH/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "approaches-for-you-to-achieve-explosive-growth-like-vela-exchange-on-arbitrum",
      "title": "Approaches for you to Achieve Explosive Growth like Vela Exchange on Arbitrum"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-17T08:46:03",
  "trx_id": "09ad6d07fa5b7731f97c1a2f8858aebc2f3e4f86",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 73836376,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "Previously, we discussed the growth strategy that can be implemented by liquid staking projects after Ethereum’s Shanghai Upgrade. Can it apply to general staking projects? In this article, we continue to explore the strategy for rapid growth.\n\nThe massive Arbitrum airdrop has attracted the attention of a large number of Web3 players, followed by people’s analysis of its ecology and project development. Its TVL grows nearly 90% within 30 days, which is quite impressive.\n\n![image.png](https://cdn.steemitimages.com/DQmfAUBi9Ha7JGrQD9Cqe5LeraQzdcCLRcYAELWkiybHkma/image.png)\n\n\nOf course, technology and opportunity are the key factors. For example, the article “Alpha Track | Vela Exchange: A Dark Horse in the Derivatives Track” by Cabin Crew stated the following factors of Vela Exchange’s success:\n\n- The threshold for participation is low when using USDC as the underlying asset\n- Supports one-click conversion of cross-chain funds into USDC to deposit VLP, which is flexible\n- Provide a wider range of transaction targets and more opportunities to use\n\nThe heat brought by Arbitrum airdrop also contributes to the fast growth of Vela Exchange\n\nThe picture below shows the USDC pledge data collected by DeFiLlama in the past 30 days:\n\n![image.png](https://cdn.steemitimages.com/DQmRFvkMU2AquCXC6VsJu69ixJXscsaoGeoJnnRUnz3eo6h/image.png)\n\nFrom March 1st to March 7th, the USDC in Vela Exchange increased significantly and continues to grow, followed by another major growth from the 14th to the 16th. Comparing the project itself with the factors of the external market environment, the author found that the growth strategy of the project itself is:\n\n![image.png](https://cdn.steemitimages.com/DQmTxdgEyA6gAN3x9e5Huv5MgEaiuyRNLvWZyKvWUDFnaMQ/image.png)\n\nFrom March 1st to 7th, Vela Exchange held a grand staking competition and set up a huge reward of $10,000 USDC for the first place winner. As of the 7th, the staking amount of the first place on the chain has exceeded $2.3M, and the total TVL of Vela Exchange has entered the top 3 on Arbitrum. Similar campaigns include:\n\n![image.png](https://cdn.steemitimages.com/DQmc2oymsBoRMcQvTqYDWMDnJ3BgxPWV33uMBxUCuz8zBCT/image.png)\n\nWe can see that the marketing strategy is still a key part of user growth. However, during the implementation process, projects often face the following problems:\n\n1. Planning — Lack of professionals; the task is designed too difficult\n2. Execution — Limited exposure; complex process monitoring, cumbersome data statistics, error-prone reward distribution\n3. Effect — Transparency is questioned; Participants are limited to a certain group; cannot reach out to the right users; there are many robots; the users won’t use the product after the campaign\n## How to solve that?\n\nTools make a difference. Tools can help solve any difficulties, and the same is true for market growth. Search “Marketing + Events Tools” in the competitive Web2 and you’ve got a ton of options to choose from. Among them, Hubspot, ActiveCampaign, Campaign Monitor, and Gleam can solve the dilemma of campaign planning.\n\nTaking Gleam, which is often used by Web3 projects, as an example, we can see the earth-shaking impact that such tools can bring:\n\n- Planning — There are very complete templates for users to choose from. Using Gleam to plan a campaign does not require a very professional person, you only need to be familiar with the platform template and match tasks according to the target users.\n- Execution — The completion of the task is detected by the system itself, from user monitoring to winning user selection, without manual operation. At the same time, the background is equipped with a data analysis panel, which allows projects to understand the overall status.\n- Effects — Automating the payout model can increase transparency and increase the credibility of the campaign. The system is equipped with a Google robot recognition system, which guarantees the authenticity of users to a certain extent.\n\n![image.png](https://cdn.steemitimages.com/DQmPPs8CbDb1ci3KaW56CvKKEtxt5qGmT5jfY4XHe9ttPea/image.png)\n\nIn addition, the task platform itself has a large number of users.\n\nIn short, the emergence of task platforms can provide projects with easy-to-organize, automated, transparent, and reproducible marketing campaigns, which can better promote brand exposure and user growth, so it is quickly welcomed by various Web3 projects. The author retrieved #Giveaway on Twitter, counted the data within 24 hours, and found:\n\n![image.png](https://cdn.steemitimages.com/DQmUZrQAscuiXuRKnkLXZpmoWcHSLq1LYKCXPJdtuycMzYZ/image.png)\n\nThe market share of Gleam is impressive.\n\n![image.png](https://cdn.steemitimages.com/DQmTbr8oGTD47ttaKoZHBKcYeK4pb5VHQXvzV4DCHzPDVQd/image.png)\n*The above is the 24-hour statistical data. Please refer to the real-time data.\n\nGleam has already met the needs of growth. Why did other tools such as those listed in the above table appear later? Galxe, which was founded in 2021, has a monthly activity (5.17M) that has reached 43.23% of Gleam.\n\nThis is because Web2 tools such as Gleam cannot meet the requirements of tasks on the Web3 chain, such as NFT mint, Token Holder, and Trading. As a result, native tools such as Galxe, QuestN, and TaskOn have emerged to match the needs of Web3.\n\nBased on such tools, Web3 projects can easily set up the following templates and functions:\n\n1.Social media task template\n\n![image.png](https://cdn.steemitimages.com/DQmUY7iiHMEAXrwkvU2Xg8Mrq767uk6mWXX3mar8ENgAg8n/image.png)\n\n2.Off-chain task template\n\n![image.png](https://cdn.steemitimages.com/DQmUc3tNbvWtD3K75sgjUiymAcLrPNS2yCgzRKh6GAB31io/image.png)\n\n3.On-chain task template\n\n![image.png](https://cdn.steemitimages.com/DQmeVKyoHQKWbuu18bAZJfakGnv4MGMXE4voMU5AupRNS1a/image.png)\n\n4.Reward distribution template\n\n![image.png](https://cdn.steemitimages.com/DQmWcy6Tchy1nZtnkBYrYCSfiMwheqx7WkP7ETydkvC7jSv/image.png)\n\n5.Other functions\n\n![image.png](https://cdn.steemitimages.com/DQmVjhJnbQEzUQ5achhXTxVhw3JB9kZBPsqmm9aFiURfjQ3/image.png)\n\nThe two functions of on-chain tasks and user qualification verification can assist projects to verify the on-chain data of participants, accurately reach the target audience, and the product usage.\n\nThe Vela Exchange’s staking activities can be done easily through the task tool even by non-professionals:\n\n![image.png](https://cdn.steemitimages.com/DQmQ26K5xgjzo7dBcRRvCoDdk4sdWrg9G9awAFknaw8jKVH/image.png)\n\nWhen a user logs in to the platform through the wallet to participate in the campaign, the automatic API verification system can monitor whether the user has completed the staking task through the address. After the campaign ends, the project can download the user data in the campaign, match the address with the staking amount on the chain to get the final winners, and upload it to the system for publicity.\n\nThe entire process, not only can reduce the time cost caused by manual statistics and avoid possible errors, but it also guarantees fairness and transparency and wins the trust of the users.\n\nWhat’s more, the task platform can also be combined with “Loyalty”. For example, when holding a large campaign, the project can consider giving an NFT badge to participants who complete the task. This badge will become special proof for loyal users.\n\nAfter passing the user qualification verification of the task platform, the users can participate in more campaigns and unlock higher-level rewards. In this way, the project can achieve growth and user retention and promote product usage.\n\nThe Web3 task tool platform is still free to use now. There is no reason not to choose a task platform to assist your growth!",
      "json_metadata": "{\"tags\":[\"web3\",\"marketing\",\"giveaway\"],\"image\":[\"https://cdn.steemitimages.com/DQmfAUBi9Ha7JGrQD9Cqe5LeraQzdcCLRcYAELWkiybHkma/image.png\",\"https://cdn.steemitimages.com/DQmRFvkMU2AquCXC6VsJu69ixJXscsaoGeoJnnRUnz3eo6h/image.png\",\"https://cdn.steemitimages.com/DQmTxdgEyA6gAN3x9e5Huv5MgEaiuyRNLvWZyKvWUDFnaMQ/image.png\",\"https://cdn.steemitimages.com/DQmc2oymsBoRMcQvTqYDWMDnJ3BgxPWV33uMBxUCuz8zBCT/image.png\",\"https://cdn.steemitimages.com/DQmPPs8CbDb1ci3KaW56CvKKEtxt5qGmT5jfY4XHe9ttPea/image.png\",\"https://cdn.steemitimages.com/DQmUZrQAscuiXuRKnkLXZpmoWcHSLq1LYKCXPJdtuycMzYZ/image.png\",\"https://cdn.steemitimages.com/DQmTbr8oGTD47ttaKoZHBKcYeK4pb5VHQXvzV4DCHzPDVQd/image.png\",\"https://cdn.steemitimages.com/DQmUY7iiHMEAXrwkvU2Xg8Mrq767uk6mWXX3mar8ENgAg8n/image.png\",\"https://cdn.steemitimages.com/DQmUc3tNbvWtD3K75sgjUiymAcLrPNS2yCgzRKh6GAB31io/image.png\",\"https://cdn.steemitimages.com/DQmeVKyoHQKWbuu18bAZJfakGnv4MGMXE4voMU5AupRNS1a/image.png\",\"https://cdn.steemitimages.com/DQmWcy6Tchy1nZtnkBYrYCSfiMwheqx7WkP7ETydkvC7jSv/image.png\",\"https://cdn.steemitimages.com/DQmVjhJnbQEzUQ5achhXTxVhw3JB9kZBPsqmm9aFiURfjQ3/image.png\",\"https://cdn.steemitimages.com/DQmQ26K5xgjzo7dBcRRvCoDdk4sdWrg9G9awAFknaw8jKVH/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "approaches-for-you-to-achieve-explosive-growth-like-vela-exchange-on-arbitrum",
      "title": "Approaches for you to Achieve Explosive Growth like Vela Exchange on Arbitrum"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-17T08:44:45",
  "trx_id": "94a9fd511221071ba1170643912e5fcdcc36b29a",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 73718139,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "The price of BTC hit $27,000 and ETH hit $1,700. Two popular projects – Arbitrum and Space ID held exciting airdrop events. The bull market is here?! \n\n![image.png](https://cdn.steemitimages.com/DQmQr5MZgFo5eogQm7ExLw2d4LNGv47tc9745x4eXJM7Gn8/image.png)\n\nLet’s take a look at the airdrops emerging in March:\n\n- SafeDAO: “Redistribute unclaimed SAFE airdrops\".\n- Iron Fish: The deadline for new airdrop KYC is April 14, and the airdrop receiving date is April 21.\n- Tensor: Distribute the airdrop rewards of the first quarter for Solana NFT traders.\n- HALO: The airdrop application page has been released, and users can start claiming it from 18:00 on April 5.\n- PancakeSwap: PancakeSwap V3 will be launched in the first week of April, and airdrops and NFT will be launched.\n\nThe list of airdrop events goes on and on.\n\n![image.png](https://cdn.steemitimages.com/DQmVR6mocuA8ao5vzSM65hy9mHM4NqZceZTYQ2V47WRR5tf/image.png)\n\nWhy is airdrop so popular? The reasons are as follows: \n\n1. Airdrops help attract users\n\n![image.png](https://cdn.steemitimages.com/DQmXyx5uav1Khv5DXG1SnPLko2dWocBFo9D9FbTNWHguVQj/image.png)\n\nThe Arbitrum airdrop became a hot topic on Twitter. Thousands of discussions in the past hour also bring high exposure for the project. In particular, related tweets by other projects and KOLs can bring huge exposure. \n\n![image.png](https://cdn.steemitimages.com/DQmXej2kN9MzVitbmxNQQsTM5ozTUMNfPbFAdKihw8Vva87/image.png)\n\n2.Airdrops help increase user engagement and conversion\n\n![image.png](https://cdn.steemitimages.com/DQmVyZTh6MvRpA2DiT4dzDFxfHYMtbjW7NC6cEJ4vxjEpFW/image.png)\n\nAfter the airdrop on March 15th, Arbitrum announced the start of eligibility inquiries on the 16th. As a result, its on-chain transactions reached the second high of 1,079,668 on record.\n\n![image.png](https://cdn.steemitimages.com/DQmYyVGXtkpssRt1VuqEHePCAaJ8qTtL38pUNJPUA57X22N/image.png)\n\nAccording to DefiLlama, the TVL on the Arbitrum chain has surged since March 15th, especially from the 16th to the 18th. Of course, the overall recovery of the market is part of the reason.\n\nHowever, although airdrops can indeed bring about growth, engagement, and conversion quickly in the short run, how to initiate an effective airdrop is also key. Most projects will encounter the following problems:\n\n- Lack of effective planning without professional talents in user growth involved\n- Errors easily happen in the complicated process of planning and execution, including issues like token amount, airdrop rules, and distribution strategy.\n- The participation ratio is low. For example, the airdrops by popular projects like Blur weren’t fully claimed, let alone small projects.\n- It is difficult to screen users, for example, it will attract a large number of fake robots, and participants sometimes use inappropriate means to qualify themselves. Or the participants don’t match the user persona of the product, leading to low user retention.\n- Participants may sell out the token once they receive it, leading to the value decrease of the token.\n\nTo solve these pain points, Web3 projects need to answer the following questions:\n\n- **When: When is the right time?** \n\nIn Web2, when the product is completed by 40%, the product can be launched for use and attract customers. Based on this, further development and iteration can be carried out through early user feedback, that is, internal testing and public testing. The same can happen for the Web3 product. Moreover, early adopters are easy to become loyal users and can assist the project in managing the community and advertising.\n\nHowever, the Web3 project team needs to consider how to balance the accuracy and increment of users, including precise screening, a small number of users; a large number of users, and insufficient user engagement and retention.\n\n- **What: What to do to attract users?**\n\nGenerally, large-scale airdrops use tokens as the main incentive, but the rewards in small-scale airdrops and giveaways are more diverse, including tokens, NFTs, registration forms, community roles, etc.\n\n![image.png](https://cdn.steemitimages.com/DQmWq7d8Z3D9uKs9kdXrAd1sXZt7hAxaihm75GMpVjv3eNy/image.png)\n\nA poll on the Twitter of TaskOn, a task platform for user growth, shows that about 77.1% of users are more willing to participate in activities that reward tokens.\n\nAt the same time, the type of events, the form of reward distribution, etc., are also elements that attract users. For example, new users are more likely to do social media tasks, while experienced users are willing to complete transaction tasks.\n\n- **Who: Who do you want to attract?**\n\nThe most important reason for low user engagement and high churn rate is that the persona of users attracted through events does not match the product. To find the right target users, you need to have a close look at the product attributes, such as TO B-end or TO C-end; DeFi, NFT, or Game; high-net-worth users or Web3 newcomers, etc.\n\n- **Where: Where to reach out to users?**\n\nGenerally speaking, wallets, exchanges, and NFTs will require more new users of Web2, so both media channels and event tools need to connect with Web2. Among that, there will be problems such as insufficient user education and low user retention.\n\nOther business fields, especially DeFi, an industry with extremely high professional requirements, need to reach existing users from within the Web3 market. Vertical media and tools will be more accurate in attracting target users. And again, they may face an insufficiency of reached users. Additionally, there are various approaches that Web3 projects reach out to users. \n\n![image.png](https://cdn.steemitimages.com/DQmQAE9tXynYevQe5ySXUFQbEXmch4x7fgYwLZoehai8V4C/image.png)\n\nAdvertising is costly, and the effect of reaching is related to the popularity of the project itself and the market environment. The effect of branding is even less obvious, and it often takes time and accumulation of users to see the final result in growth. Therefore, events with incentives are the first choice for Web3 projects.\n\nBased on the above analysis, we can draft a decent plan for an effective airdrop.\n\nFirst, we need to be clear about the types of airdrops in Web3:\n\n- Large-scale airdrops: Planned and formulated by the project, mainly targeted at contributors and participants in the early stage of development.\n- Small-scale airdrops: The first choice for Web3 projects thanks to the effectiveness, efficiency and low cost. The airdrops can be initiated by the project, or the project cooperates with KOLs and task-based platforms to publish events.\n\nSecond, learn about the general rules:\n\n- In small-scale airdrops, tasks are mostly following social media accounts and joining communities to get new potential users quickly. \n- Application-oriented dApps will add requirements on usage, such as registration or transactions. For example, Arbitrum's airdrop qualifies participants based on the volume, frequency, and amount of their transactions.\n- Usually, before or when the event starts, the organizer or platform will post on Twitter to remind the audience to reach more potential users.\n\nWith all this knowledge in mind, how to create and execute an airdrop or giveaway? In this article, the author uses giveaway as the keyword to search tweets in the last 24 hours. The result of different types of events is as follows:\n\n![image.png](https://cdn.steemitimages.com/DQmdWKXbdvrz6XgtXgX1PxoowuqCD51oXQXdTpXN2hmd4vz/image.png)\n\nThe result of events published by different task-based platforms:\n\n![image.png](https://cdn.steemitimages.com/DQmTGZGZ7VzxAJAxEUKvqtHWrZ9z9nePFZpHK38ydEB4da8/image.png)\n*Above data is real-time.\n\nThe main reasons why task tools represented by Gleam, Galxe, QuestN and TaskOn will replace other approaches to help Web3 projects grow are as follows:\n\n- Low cost to acquire users\n\nThe project needs to pay for cooperation with KOLs or tools like Gleam.\n\n![image.png](https://cdn.steemitimages.com/DQmed5Makf9ukRRE6hYXXuNFwy55K7UtNrAn78JT1QeM4tH/image.png)\n\nGleam’s full-featured version requires $97/month, and the minimum price for KOL advertising is 100U (50U for rewards, 50U for labor costs). In Web3, all task-based platforms are free at present. Projects only need to provide rewards, including tokens, NFT, and WL at a lower cost.\n\n- Automated templates to create events\n\nTask creation will use automation templates including regular Twitter follow&retweet&like, joining the community, and even API tasks and verification, allowing projects to focus on planning efficient activities.\n\n![image.png](https://cdn.steemitimages.com/DQmboakjPZzTjfVESAS5F6SnvN6bPBti47PCsrqKtaDjWwJ/image.png)\n\nIn particular, automated API verification and on-chain tasks perfectly match the needs of Web3 projects to increase the number of users as well as product usage, which is one of the reasons why the field of Web3 task tools has steadily grown in the past two years. At the same time, through various combinations of templates, it can meet the needs of projects at different growth stages, as listed in the following table:\n\n![image.png](https://cdn.steemitimages.com/DQmTRRW2evjDG2GRbKMR8Aujdb8acgnEBAQyeSVzR8ciX3W/image.png)\n\n- Increasing source of user growth\n\nIn essence, the task platform aggregates projects and incentive activities by providing task tools, making it easier to gather Web3 users. Take monthly active users as an example:\n\n![image.png](https://cdn.steemitimages.com/DQmdVyoYWaxVKzG7tgUuyPSyDSJUiJa6wMYB1ABawpbJ4Bn/image.png)\n\nAt the same time, each platform connects to multiple chains to reach more users:\n\n![image.png](https://cdn.steemitimages.com/DQme7dv4mH67LiTgJ3iyTBpneQfN6bkrowx4d5BLkaFrgvP/image.png)\n\nTherefore, projects can choose to publish multiple events on multiple platforms, and attract more users to achieve growth through multiple chains. However, the authenticity of users and the repetition of users attracted from each platform will be problems. The author posted the same event on the following platforms, and found the following outcomes:\n\n![image.png](https://cdn.steemitimages.com/DQmRaSUdFNv1LrdHvZD5Y68KbRrX3ckkrpnR78jQQCRiLhB/image.png)\n\n- Holding joint events\n\nThe joint event has the same logic as the multi-chain event, that is, to achieve the integration of ecology between multiple projects through the event. By cooperating with each other, projects can grow users faster. Important joint events on major Web3 platforms have been carried out one after another.\n\n![image.png](https://cdn.steemitimages.com/DQmdS4HGY6KW8G1NsfsiFiV5rW42qvovmBwssZbaFHS4eLX/image.png)\n\nWith so many tools in the market, how to select? \n\nAs mentioned above, if the budget is sufficient, the project can broaden its user growth source by using multiple task platforms and participating in joint events.\n\nBut if the budget is limited, you can make a comprehensive judgment from multiple dimensions. We have the following findings to help decide from the data point of view:\n\n![image.png](https://cdn.steemitimages.com/DQmatyh9SktXy8MVjzSM2bgZwXj8XRCND7XRh3y7XLFTt34/image.png)\n\nAt the same time, it is also important to match the differentiated functions of the product, such as using automated API verification to improve DeFi's TVL and DEX/CEX transaction volume.\n\nIn addition, the data tracking function is also a very important criterion for selection, because data tracking is a prerequisite for recognizing user persona and increasing retention and conversion. \n\nIn addition to seeking user growth, you also need to consider retention and conversion, such as:\n\n- **User Retention**\n\nFirst, the screening during the early stage of growth can touch more ideal target users, such as those from different regions and have different preferences;\n\nSecond, combinations of task templates can help with user education, cultivating loyalty, and providing various incentives to improve user retention.\n\n- User conversion\n\nSupporting templates for transaction and asset tasks is the most basic requirement for conversion. Of course, anti-bot measures are also very important, because only real users can bring subsequent conversions.\n\nBesides, some manual support, including API docking, such as customized task modules, also need to be taken into consideration, because the task platform only has the basic task and API docking. Manual support will help tasks designed for user conversion run more effectively.\n\nAll in all, ordinary projects can choose to create annual/quarterly and celebration-specified events through the task-based platform, and set that users who only complete tasks can unlock greater rewards to get more real users. At the same time, combining different types and quantities of rewards and planning games with different levels can cultivate users' interest and guide users to continue using the product step by step.\n\nIn this way, the continuous user growth and user conversion in the entire product life cycle can be achieved.",
      "json_metadata": "{\"tags\":[\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmQr5MZgFo5eogQm7ExLw2d4LNGv47tc9745x4eXJM7Gn8/image.png\",\"https://cdn.steemitimages.com/DQmVR6mocuA8ao5vzSM65hy9mHM4NqZceZTYQ2V47WRR5tf/image.png\",\"https://cdn.steemitimages.com/DQmXyx5uav1Khv5DXG1SnPLko2dWocBFo9D9FbTNWHguVQj/image.png\",\"https://cdn.steemitimages.com/DQmXej2kN9MzVitbmxNQQsTM5ozTUMNfPbFAdKihw8Vva87/image.png\",\"https://cdn.steemitimages.com/DQmVyZTh6MvRpA2DiT4dzDFxfHYMtbjW7NC6cEJ4vxjEpFW/image.png\",\"https://cdn.steemitimages.com/DQmYyVGXtkpssRt1VuqEHePCAaJ8qTtL38pUNJPUA57X22N/image.png\",\"https://cdn.steemitimages.com/DQmWq7d8Z3D9uKs9kdXrAd1sXZt7hAxaihm75GMpVjv3eNy/image.png\",\"https://cdn.steemitimages.com/DQmQAE9tXynYevQe5ySXUFQbEXmch4x7fgYwLZoehai8V4C/image.png\",\"https://cdn.steemitimages.com/DQmdWKXbdvrz6XgtXgX1PxoowuqCD51oXQXdTpXN2hmd4vz/image.png\",\"https://cdn.steemitimages.com/DQmTGZGZ7VzxAJAxEUKvqtHWrZ9z9nePFZpHK38ydEB4da8/image.png\",\"https://cdn.steemitimages.com/DQmed5Makf9ukRRE6hYXXuNFwy55K7UtNrAn78JT1QeM4tH/image.png\",\"https://cdn.steemitimages.com/DQmboakjPZzTjfVESAS5F6SnvN6bPBti47PCsrqKtaDjWwJ/image.png\",\"https://cdn.steemitimages.com/DQmTRRW2evjDG2GRbKMR8Aujdb8acgnEBAQyeSVzR8ciX3W/image.png\",\"https://cdn.steemitimages.com/DQmdVyoYWaxVKzG7tgUuyPSyDSJUiJa6wMYB1ABawpbJ4Bn/image.png\",\"https://cdn.steemitimages.com/DQme7dv4mH67LiTgJ3iyTBpneQfN6bkrowx4d5BLkaFrgvP/image.png\",\"https://cdn.steemitimages.com/DQmRaSUdFNv1LrdHvZD5Y68KbRrX3ckkrpnR78jQQCRiLhB/image.png\",\"https://cdn.steemitimages.com/DQmdS4HGY6KW8G1NsfsiFiV5rW42qvovmBwssZbaFHS4eLX/image.png\",\"https://cdn.steemitimages.com/DQmatyh9SktXy8MVjzSM2bgZwXj8XRCND7XRh3y7XLFTt34/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "bull-market-appears-with-highly-anticipated-airdrops-how-can-ordinary-projects-achieve-growth",
      "title": "Bull Market Appears with Highly-anticipated Airdrops? How Can Ordinary Projects Achieve Growth?"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-13T05:45:30",
  "trx_id": "c133dc895ec570fa783e2c543c34017de1dd0b2e",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 73716157,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "Both products and users are indispensable for the success of a product. But which one goes first for Web3 projects? We’ve seen quite a few answers stating that product development is a top priority. With decent product quality and user experience, products can attract and retain users easily. But is this really the case?\n\n![image.png](https://cdn.steemitimages.com/DQmTpv6DyjebqRSyNNjfzX8XJ1oDhLEAhLubf8dqpkFfx23/image.png)\n\n*According to DeFiLlama, the TVL on Ethereum grew rapidly in 2021, which is called “the year of DeFi”. But 2022 marked a bear market, as the price of ETH fell below $1,000, and the TVL volume also plummeted, falling from the peak of $182.31 billion to just over 44 billion.*\n\n\n![image.png](https://cdn.steemitimages.com/DQmdyeDZxmRuC8PVrSuwuohT8YxcdGgCKrrZM38o2RSF4V8/image.png)\n\n*According to NFTGo, since the bear market in 2022, the number of NFT transactions has gradually decreased from 60K+, with a lowest of 12K+. Holding, instead of trading, has become mainstream for NFT holders.*\n\n![image.png](https://cdn.steemitimages.com/DQmPSDTURtd6KMiEFab55Rn7a8sxnQa1UsrPaVJsMD8Mnfw/image.png)\n\nAccording to Dune, the number of new wallets in GameFi is far below 10, and the daily loss of existing users is even higher than the new ones.\n\nObviously, the impact of the market on user growth is enormous. By trying to do well in product development first and then starting to acquire customers, you won’t survive market fluctuations, just like those new projects that became famous on hackathons and then quickly disappeared.\n\nHowever, putting the same focus on product development and user growth requires a high capital investment and adequate professional experience.\n\nAccording to statistics, only 18 out of 39 projects that are shortlisted for the contest in the Ethereum Community Conference 2023 have disclosed their social media accounts to the public, among which 8 projects have an official account. The followers of these accounts range from 7.3K to 2. At the same time, the Web3 market is facing problems like a lack of users, fierce competition, and low user engagement.\n\n![image.png](https://cdn.steemitimages.com/DQmZE14uFE1bNpzKjFWD8QoQ1HEg3vW4WTUtoyKzw56ph4r/image.png)\n\nAs the largest Web3 ecosystem, the Ethereum browser shows that the current independent addresses on the chain have exceeded 224 million, and the average daily growth is only about 70K-80K, which is far from enough to support the continuously emerging and developing projects.\n\nIn addition, with the development of Web3, more problems in user growth are continuously exposed as shown in the below table:\n\n![image.png](https://cdn.steemitimages.com/DQmc3K3fGUs3rDPSYja5Dn3Mv6CfD1qrNV3TdtmYnmXJnj1/image.png)\n\nIt can be said that the entire life cycle of Web3 is full of loopholes almost everywhere because of the wild growth mode in the early stage. The vigorous vitality in Web3 is more supported by the expectations brought by BTC, ETH, and other mainstream coins. Therefore, we may need to analyze traditional strategies for customer acquisition in the Internet industry.\n\n## Strategy Analysis\nAccording to the AARRR funnel model, one of the best-recognized customer acquisition strategies, we can tell that every phase from acquisition to referral and revenue is a funnel, which means a loss of users in the conversion process from one phase to another. Reports on the traditional internet industry in previous years show that the conversion rate between each phase is about 10%, and the conversion rate of monetization will be even lower.\n\n![image.png](https://cdn.steemitimages.com/DQmcjqD922bchFhvdEJ9QnJu1ezKA8ZkDEQeYgKVpngmsqq/image.png)\n\nWe may draw a conclusion that only if your growth is large enough, refined enough, and efficient enough, can you solve the problem of customer acquisition growth, improve the conversion of each phase of the funnel, and finally achieve positive development. Therefore, Web3 projects need to solve the “5W” (Why, When, What, Who, Where) questions of customer acquisition as follows:\n\n- **Why: Why acquire users?**\n\nThe word “network effect\" in the internet industry means that the more users there are in a network, the greater the value it will generate, because the huge number of users and the usage not only bring huge value to the project but also attract more equity from the outside world.\n\n![image.png](https://cdn.steemitimages.com/DQmXR1iRrNwkXs36nzQkqzVbMEL2bWF2h13mBAuVTBJS57t/image.png)\n\n*For example, the zkrollup project Scroll recently raised $50 million. One of the most important reasons is that its pre-alpha test network has more than 1 million independent addresses and a total of 16 million transactions. After its alpha test network launched on Ethereum Goerli, more than 180K independent wallet addresses participated in the test and generated a total of 665,000 transactions.*\n\n- **When: When is the right time?** \n\nIn Web2, when the product is completed by 40%, the product can be launched for use and attract customers. Based on this, further development and iteration can be carried out through early user feedback, that is, internal testing and public testing. The same can happen for the Web3 product. Moreover, early adopters are easy to become loyal users and can assist the project in managing the community and advertising.\n\nHowever, the Web3 project team needs to consider how to balance the accuracy and increment of users - precise screening, a small number of users; a large number of users, and insufficient user engagement and retention.\n\n- **What: What to do to attract users?**\n\nThe most-used method of attracting users for Web3 is airdrop where users complete a series of tasks, obtain the pass for airdrop, and then receive rewards after the event. The category of the reward is particularly important.\n\n![image.png](https://cdn.steemitimages.com/DQmctnL7B1SPa8AJ9sWHD646PZ4ibp9Lc4gDMV5FVF8MG7n/image.png)\n\nA poll on the Twitter of TaskOn, a task platform for user growth, shows that about 77.1% of users are more willing to participate in activities that reward tokens.\n\nAt the same time, the type of events, the form of reward distribution, etc., are also elements that attract users. For example, new users are more likely to do social media tasks, while experienced users are willing to complete transaction tasks.\n\n- **Who: Who do you want to attract?**\n\nThe most important reason for low user engagement and high churn rate is that the persona of users attracted through events does not match the product. For example, among the users participating in the airdrop, some of them are Wool-Pulling Party, and some of them immediately cash out as soon as they get the airdrop.\n\n![image.png](https://cdn.steemitimages.com/DQmTqES9frUJAGmenHZG47ZvKqxFoBLJ5sA7S4iUmJWSo91/image.png)\n\nLess than half a month after the OP airdrop, the price fell to 0.5U.\n\nTo avoid that, some projects will set an unlock period, and some will choose to delay the reward distribution. To determine which way is the right for you, you need to have a close look at the product attributes, such as TO B-end or TO C-end; DeFi, NFT, or Game; high-net-worth users or Web3 newcomers, etc.\n\n- **Where: Where to reach out to users?**\n\nGenerally speaking, wallets, exchanges, and NFTs will require more new users of Web2, so both media channels and event tools need to connect with Web2. Among that, there will be problems such as insufficient user education and low user retention.\n\nOther business fields, especially DeFi, an industry with extremely high professional requirements, need to reach existing users from within the Web3 market. Vertical media and tools will be more accurate in attracting target users. And again, they may face an insufficiency of reached users.\n\nBased on the above analysis and possible problems, how can the Web3 project achieve efficient and low-cost attraction of users?\n\n## Actions and Tools\nThe most common way to attract users in Web3 is events with incentives, whether self-initiating airdrops, giveaways by cooperating with KOLs, or events published through task-based platforms. These events are always the first choice for Web3 projects to seek rapid growth in the short term.\n\n![image.png](https://cdn.steemitimages.com/DQmYDx2XkCMtmb1raS4n8cahAcDuuMdPgzMmV8TV1ffy5Wy/image.png)\n\nIn general, tasks are following social media accounts and joining communities, while application-oriented dApps will add requirements on usage, such as registration or transactions. Usually, before or when the event starts, the organizer or platform will post on Twitter to remind the audience to reach more potential users.\n\nIn this article, the author uses giveaway as the keyword to search in nearly an hour of tweets. The result of different types of events is as follows:\n\n![image.png](https://cdn.steemitimages.com/DQmXFkWYrbnwbA64j2gcnNN7uUAXvtpRBBT6tGj5kAocrFk/image.png)\n\nThe result of events published by different task-based platforms:\n\n![image.png](https://cdn.steemitimages.com/DQmYqfKhtF9kevKhg9RGfEoUx1x6SGSyqi9rR9KUEDCSBQN/image.png)\n*Above data is real-time.\n\nThe main reasons why task tools represented by Gleam, Galxe, and TaskOn will replace other approaches to help Web3 projects grow are as follows:\n\n- **Low cost to acquire users**\n\nThe project needs to pay for cooperation with KOLs or tools like Gleam.\n\n![image.png](https://cdn.steemitimages.com/DQmdmApxn57uN1yRsNRrJPt8cvXrBB3gJDisUJjumWA6Fy8/image.png)\n\nGleam’s full-featured version requires $97/month, and the minimum price for KOL advertising is 100U (50U for rewards, 50U for labor costs). In Web3, all task-based platforms are free at present. Projects only need to provide rewards, including tokens, NFT, and WL at a lower cost.\n\n- **Automated templates to create events**\n\nTask creation will user automation templates including regular Twitter follow&retweet&like, joining the community, and even API tasks and verification, allowing projects to focus on planning efficient activities.\n\n![image.png](https://cdn.steemitimages.com/DQmbXmkEHs4Tb2GLUxdVrz28nBmHAm5dnVr5s6XtcTcxxdQ/image.png)\n\nIn particular, automated API verification and on-chain tasks perfectly match the needs of Web3 projects to increase the number of users as well as product usage, which is one of the reasons why the field of Web3 task tools has steadily grown in the past two years. At the same time, through various combinations of templates, it can meet the needs of projects at different growth stages, as listed in the following table:\n\n![image.png](https://cdn.steemitimages.com/DQmavfKe57dcrnY5g41818hgdXMGoBcQeRa1ZFdVMAAuTH1/image.png)\n\n- **Increasing source of user growth**\n\nIn essence, the task platform aggregates projects and incentive activities by providing task tools, making it easier to gather Web3 users. Take monthly active users as an example:\n\n![image.png](https://cdn.steemitimages.com/DQmZJjSykdwB5PP6Fvh1qgpnjRjMyKfxNMUWoBkwkJMuPng/image.png)\n\nAt the same time, each platform connects to multiple chains to reach more users:\n\n![image.png](https://cdn.steemitimages.com/DQme6XiJ5uhMabWwaSyRg9KQRcFWhQGvwZQLCtdtt7M3QGT/image.png)\n\nTherefore, projects can choose to publish multiple events on multiple platforms, and attract more users to achieve growth through multiple chains. However, the authenticity of users and the repetition of users attracted from each platform will be problems. The author posted the same event on the following platforms, and found the following outcomes:\n\n![image.png](https://cdn.steemitimages.com/DQmZayBuvZqd1536H8QzizbD6WiQmBPeCt9m3bHdzg64SJH/image.png)\n\n- **Holding joint events**\n\nThe joint event has the same logic as the multi-chain event, that is, to achieve the integration of ecology between multiple projects through the event. By cooperating with each other, projects can grow users faster. Important joint events on major Web3 platforms have been carried out one after another.\n\n![image.png](https://cdn.steemitimages.com/DQmWGq9oKsf2EFB7eMhTEvisLdV2kMWGtEnE6HKNYTuJbr8/image.png)\n\n## Selection of Tools\nAs mentioned above, if the budget is sufficient, the project can broaden its user growth source by using multiple task platforms and participating in joint events.\n\nBut if the budget is limited, you can make a comprehensive judgment from multiple dimensions. We have the following findings to help decide from the data point of view:\n\n![image.png](https://cdn.steemitimages.com/DQmaZoKkhvFjCo4Yr9UoBZkirV5XXAy89B9iahm3nxjaPW6/image.png)\n\nAt the same time, it is also important to match the differentiated functions of the product, such as using automated API verification to improve DeFi's TVL and DEX/CEX transaction volume.\n\nIn addition, the data tracking function is also a very important criterion for selection, because data tracking is a prerequisite for recognizing user persona and increasing retention and conversion. \n\nIn addition to seeking user growth, you also need to consider retention and conversion, such as:\n\n- **User Retention**\n\nFirst, the screening during the early stage of growth can touch more ideal target users, such as those from different regions and have different preferences;\n\nSecond, combinations of task templates can help with user education, cultivating loyalty, and providing various incentives to improve user retention;\n\nFurthermore, creating a series of activities on the platform can encourage users to continue to participate and thus increase product usage.\n\n- **User conversion**\n\nSupporting templates for transaction and asset tasks is the most basic requirement for conversion. Of course, anti-bot measures are also very important, because only real users can bring subsequent conversions.\n\nBesides, some manual supports, including API docking, such as customized task modules, also need to be taken into consideration, because the task platform only has the basic task and API docking. Manual support will help tasks designed for user conversion run more effectively.\n\n# A Future of Product Development plus User Growth\nWith the help of the above task growth tools, Web3 projects may achieve market growth, user retention, and cashability. They only need one or two team members who understand market growth to plan and take use of task-based platforms to execute tasks automatically. \n\nTask-based tools help Web3 projects save manpower, material resources, and time costs, so they will have more energy to complete higher-level development, bring better products to users, and realize a positive cycle between product and market.",
      "json_metadata": "{\"tags\":[\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmTpv6DyjebqRSyNNjfzX8XJ1oDhLEAhLubf8dqpkFfx23/image.png\",\"https://cdn.steemitimages.com/DQmdyeDZxmRuC8PVrSuwuohT8YxcdGgCKrrZM38o2RSF4V8/image.png\",\"https://cdn.steemitimages.com/DQmPSDTURtd6KMiEFab55Rn7a8sxnQa1UsrPaVJsMD8Mnfw/image.png\",\"https://cdn.steemitimages.com/DQmZE14uFE1bNpzKjFWD8QoQ1HEg3vW4WTUtoyKzw56ph4r/image.png\",\"https://cdn.steemitimages.com/DQmc3K3fGUs3rDPSYja5Dn3Mv6CfD1qrNV3TdtmYnmXJnj1/image.png\",\"https://cdn.steemitimages.com/DQmcjqD922bchFhvdEJ9QnJu1ezKA8ZkDEQeYgKVpngmsqq/image.png\",\"https://cdn.steemitimages.com/DQmXR1iRrNwkXs36nzQkqzVbMEL2bWF2h13mBAuVTBJS57t/image.png\",\"https://cdn.steemitimages.com/DQmctnL7B1SPa8AJ9sWHD646PZ4ibp9Lc4gDMV5FVF8MG7n/image.png\",\"https://cdn.steemitimages.com/DQmTqES9frUJAGmenHZG47ZvKqxFoBLJ5sA7S4iUmJWSo91/image.png\",\"https://cdn.steemitimages.com/DQmYDx2XkCMtmb1raS4n8cahAcDuuMdPgzMmV8TV1ffy5Wy/image.png\",\"https://cdn.steemitimages.com/DQmXFkWYrbnwbA64j2gcnNN7uUAXvtpRBBT6tGj5kAocrFk/image.png\",\"https://cdn.steemitimages.com/DQmYqfKhtF9kevKhg9RGfEoUx1x6SGSyqi9rR9KUEDCSBQN/image.png\",\"https://cdn.steemitimages.com/DQmdmApxn57uN1yRsNRrJPt8cvXrBB3gJDisUJjumWA6Fy8/image.png\",\"https://cdn.steemitimages.com/DQmbXmkEHs4Tb2GLUxdVrz28nBmHAm5dnVr5s6XtcTcxxdQ/image.png\",\"https://cdn.steemitimages.com/DQmavfKe57dcrnY5g41818hgdXMGoBcQeRa1ZFdVMAAuTH1/image.png\",\"https://cdn.steemitimages.com/DQmZJjSykdwB5PP6Fvh1qgpnjRjMyKfxNMUWoBkwkJMuPng/image.png\",\"https://cdn.steemitimages.com/DQme6XiJ5uhMabWwaSyRg9KQRcFWhQGvwZQLCtdtt7M3QGT/image.png\",\"https://cdn.steemitimages.com/DQmZayBuvZqd1536H8QzizbD6WiQmBPeCt9m3bHdzg64SJH/image.png\",\"https://cdn.steemitimages.com/DQmWGq9oKsf2EFB7eMhTEvisLdV2kMWGtEnE6HKNYTuJbr8/image.png\",\"https://cdn.steemitimages.com/DQmaZoKkhvFjCo4Yr9UoBZkirV5XXAy89B9iahm3nxjaPW6/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "product-development-vs-user-growth-which-one-goes-first-for-web3-projects",
      "title": "Product Development vs. User Growth, Which One Goes First for Web3 Projects?"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-13T04:05:57",
  "trx_id": "9191e4540be2e4a5a999db7300ca997731779650",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 73716045,
  "op": [
    "transfer",
    {
      "amount": "0.001 STEEM",
      "from": "alexmove.witness",
      "memo": "Please support me @alexmove.witness as witness on site https://steemitwallet.com/~witnesses. I send daily Witness vote STEEM reward and developing a learning project SelfDevelopment Club. Your vote is very important to me, web3mkter! Good luck! 20230413",
      "to": "web3mkter"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-13T04:00:15",
  "trx_id": "ca37c7a2b0a2a3954441b4155ba3f5f1870bf55d",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 73716004,
  "op": [
    "vote",
    {
      "author": "web3mkter",
      "permlink": "a-useful-web3-marketing-strategy-for-the-next-crypto-bull-market",
      "voter": "inertia",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-13T03:58:12",
  "trx_id": "9fa01ca2ff43d893d73c8fc25f1aff4ddae575a8",
  "trx_in_block": 2,
  "virtual_op": 0
}

{
  "block": 73715749,
  "op": [
    "vote",
    {
      "author": "web3mkter",
      "permlink": "a-useful-web3-marketing-strategy-for-the-next-crypto-bull-market",
      "voter": "steem.history",
      "weight": 100
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-13T03:45:24",
  "trx_id": "7ce3ce9964fb3fab7fddbfe9e879074321247cdd",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 73715748,
  "op": [
    "comment",
    {
      "author": "steem.history",
      "body": "Hello welcome to Steemit world! \n I'm @steem.history, who is steem witness. \n This is a recommended post for you.[Newcomers Guide](https://steemitdev.com/guide/@steemitblog/steemit-a-guide-for-newcomers) and [The Complete Steemit Etiquette Guide (Revision 2.0)](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) and, recommended community [Newcomers Community](https://steemit.com/trending/hive-172186) \n I wish you luck to your steemit activities.<center> \n \n \n https://cdn.steemitimages.com/DQmXHwdcNs5VPcBft1iSosPdHLpBNBfjuG84g3ffWhMw5JQ/image.png \n <sub>(The bots avatar has been created using https://robohash.org/)</sub> \n @steem.history \n \n ### My witness activity \n - [My aspiration for STEEM witness](https://steemit.com/hive-185836/@steem.history/my-aspiration-for-steem-witness-1601280729) \n - Provides information on Steem.  \n [Reference](https://steemit.com/trending/hive-130095) \n - Supporting the Steem project. \n [SPUD4STEEM project](https://steemit.com/trending/spud4steem) \n - Supporting the community. \n [Newcomers Community](https://steemit.com/trending/hive-172186),[Steem Sri Lanka](https://steemit.com/trending/hive-133716) ,[WORLD OF XPILAR](https://steemit.com/trending/hive-185836), [GLOBAL STEEM](https://steemit.com/trending/hive-145160), [Scouts](https://steemit.com/trending/hive-181136), [Latino Community](https://steemit.com/trending/hive-188619) \n \n ### My featured posts \n - [The Complete Steemit Etiquette Guide (Revision 2.0) -Homage](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) \n \n [![image.png](https://cdn.steemitimages.com/DQmd7of2TpLGqvckkrReWahnkxMWH6eMg5upXesfsujDCnW/image.png)](https://steemlogin.com/sign/account-witness-vote?witness=steem.history&amp;approve=1) \n <sub>please click it!</sub> \n \n ![image.png](https://cdn.steemitimages.com/DQmWDnFh7Kcgj2gdPc5RgG9Cezc4Bapq8sQQJvrkxR8rx5z/image.png) \n <sub>(Go to https://steemit.com/~witnesses and type fbslo at the bottom of the page)</sub> \n \n </center>",
      "json_metadata": "{\"tsgs\":[\"hello\"]}",
      "parent_author": "web3mkter",
      "parent_permlink": "a-useful-web3-marketing-strategy-for-the-next-crypto-bull-market",
      "permlink": "re-web3mkter-a-useful-web3-marketing-strategy-for-the-next-crypto-bull-market-20230413t034518989z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-13T03:45:21",
  "trx_id": "45953c33b0ca3aeb19aa977df80c4cec40c4a2a0",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 73715745,
  "op": [
    "comment",
    {
      "author": "web3mkter",
      "body": "Since February 20, 2023, messages in support of the crypto ecosystem from Hong Kong have hit the long-dormant waves of Web3. At the same time, a statement from the Gemini co-founder brought a hopeful \"spring\" into the air.\n\n*The next bull run is going to start in the East.*\n\n*—— Cameron Winklevoss*\n\nIt can be predicted that when the next bull market comes, the whole We3 ecosystem will show explosive growth.\n\n## Opportunity, but challenge\n\nA bull market means a large amount of capital and user influx, continuously emerging start-up projects, as well as the rapid rise of competition pressure, especially in the competition for users.\n\nAccording to DappRader's 2022 dApp Industry Report, the entire Web3 market is like below after a bull market:\n\n![image.png](https://cdn.steemitimages.com/DQmNwE6DbZZDADB3KcLN6q5j8hWkvKMoYQKmYTmddZmL283/image.png)\n\nHowever, not all projects have users. According to PAData's statistics, as of the end of December 2022, there were only 4,464 DApps on the eight major public chains that had active addresses in the last 30 days, not to mention the user size gap between major projects and small ones.\n\nProjects in the internet industry can only survive with active users. Web3 is no longer a blue Ocean, and the arrival of the next round of bull market will only intensify the competition for users.\n\n- Start-ups: How to start a project without being known?\n- Developing projects: How to attract users from both the new and established projects?\n- Established projects: How to increase user engagement and reduce user loss under the influence of emerging projects and the market situation?\n\nTo this end, it’s a prominent issue for every project in Web3 to consider marketing and user growth strategies. Various media and organizations publish their latest marketing strategies and guidelines at the beginning of each year.\n\n## Ideal marketing strategy\n\nAt the end of January, CoinDesk published a article called 5 Web3 Marketing Tips to Try in 2023, stating that the ideal Web3 marketing and user growth strategies for 2023 include:\n\n- Focus on building a community\n- Implement a reward and privilege-based economy\n- Provide immersive virtual experience\n- Do away with Web3 complexities\n- Capitalize on-chain data\n\nA similar article is “The Ultimate Guide For Crypto Marketing In 2023!”. We can conclude some common points for ideal strategies, as shown in the following table:\n\n![image.png](https://cdn.steemitimages.com/DQmTyBqD5gfqYy9ivUFiFWUssfQXKpT9bjf5zbu6U8w3XJC/image.png)\n\nAmong these strategies, the first choice that is widely used, easy to implement, and highly effective is to hold events with prizes, such as airdrops. The following table lists some data as evidence:\n\n![image.png](https://cdn.steemitimages.com/DQmVJhsFADiUncMx2UFRiaULis6sxVVtFEXxcyXMaiBYxh5/image.png)\n\nIncentive events like  Airdrop have become the most popular way for crypto projects to achieve rapid growth no matter in bear or bull market.\n\n## Creating an effective event\n\nTo create an effective event, the project usually needs to consider several aspects, including:\n\n- Low cost, including the time cost, learning cost, human cost, and budget.\n- High returns, including the reach out rate to users, active engagement and conversion rate of the target users, and realizing revenues.\n- Low risk, including fairness of the event, transparency of the reward system, and timely payment of incentives.\n\nHowever, projects often face difficulty to unfold events in practice, even though they have understood the strategies theoretically. Take giveaways as an example, events are often aimed at increasing the usage of applications, so these events often require users to complete tasks like SWAP and Stake. Users need to first provide their addresses of participating events, and then the project side will check the submitted addresses one by one, which is highly demanding for the project in terms of accuracy and timeliness. The crypto industry needs a powerful tool to support them in creating marketing events and user growth. In this context, SocialFi dApps, represented by Galxe, TaskOn, Quset3, and SoQuest, were welcomed by the crypto market and grew rapidly to 160+ by 2022.\n\nTherefore, we have another issue to consider. How to select from these 160+ tools?\n\n## A summary of tools for user growth\n\nTaking several representative tools as an example, we first need to focus on factors that directly determine whether a campaign can be created and whether the created campaign is effective:\n\n![image.png](https://cdn.steemitimages.com/DQmXZNJ9TFv3BKftUw7QBPEeuwo8we7tzMvnZPKyxeKWDVY/image.png)\n\nFrom the perspective of brand exposure, Galxe, as an established user growth tool, takes a cliff-leading position in the number of users (including active users and social media fans), which means that the effect of brand exposure is relatively good.\n\nIn terms of campaign creation, both Galxe and TaskOn can quickly support a variety of EVM chains. TaskOn currently supports 20 major public chains, such as Ethereum, BNB Chain, Polygon, Solana, Avalanche, ThunderCore, Optimism, Aurora, Arbitrum, etc.\n\nFrom the perspective of the effect, TaskOn has 92% authentic users, which can ensure the quality of new coming users and increase the usage of applications effectively. \n\nIn addition to the above points, more innovative features are constantly being explored. For example, OpenOcean and BNB Chain held a joint event, in which users were required to perform SWAP at least once. For this purpose, TaskOn provides an automated API-Verify function, which allows the SWAP to be checked automatically. As a result, TaskOn brought 1.3K+ transaction frequency to OpenOcean.\n\n## Summary\n\nRegardless of the bear market or bull market, the marketing strategy of crypto projects needs to get new users through incentive campaigns. How to get new users? How to ensure their quality? How to achieve that at a low cost? These issues are critical to task-based tools such as Galxe and TaskOn.\n\nWith the next bull market seemingly looming, let’s expect more innovation in task-based tools in the future!",
      "json_metadata": "{\"tags\":[\"web3\"],\"image\":[\"https://cdn.steemitimages.com/DQmNwE6DbZZDADB3KcLN6q5j8hWkvKMoYQKmYTmddZmL283/image.png\",\"https://cdn.steemitimages.com/DQmTyBqD5gfqYy9ivUFiFWUssfQXKpT9bjf5zbu6U8w3XJC/image.png\",\"https://cdn.steemitimages.com/DQmVJhsFADiUncMx2UFRiaULis6sxVVtFEXxcyXMaiBYxh5/image.png\",\"https://cdn.steemitimages.com/DQmXZNJ9TFv3BKftUw7QBPEeuwo8we7tzMvnZPKyxeKWDVY/image.png\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "web3",
      "permlink": "a-useful-web3-marketing-strategy-for-the-next-crypto-bull-market",
      "title": "A Useful Web3 Marketing Strategy for the Next Crypto Bull Market"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-13T03:45:12",
  "trx_id": "86af5691f08e543a1aee2cbd92f7aaa916427662",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 73635717,
  "op": [
    "account_update2",
    {
      "account": "web3mkter",
      "extensions": [],
      "json_metadata": "",
      "posting_json_metadata": "{\"profile\":{\"profile_image\":\"https://cdn.steemitimages.com/DQmYQxWxrzvVxhbAYCNZ5XF4S8hEf9UnYBNRuWz8GC3AH5Q/%E5%B0%8F.jpg\",\"name\":\"web3mkter \",\"about\":\"For Web3 Growth\",\"version\":2}}"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-10T08:45:09",
  "trx_id": "4b438569cfb3e06e93addf2a9da839b5e9b3d85b",
  "trx_in_block": 2,
  "virtual_op": 0
}

{
  "block": 73635156,
  "op": [
    "transfer",
    {
      "amount": "0.001 STEEM",
      "from": "executive-board",
      "memo": "❗ Hello web3mkter, welcome to the STEEM ecosystem. The Executive Board is publishing insider infos at https://discord.gg/KyBbmhh on how you will be earning the most coins. It's easy, just follow the instructions. THE 1000X BOOSTER KEY is already waiting for you over there too. 😉 Warm regards, The Executive Board.",
      "to": "web3mkter"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-10T08:17:06",
  "trx_id": "41cd12e930f870cfe93f3ff203a3bb8dec92c5a4",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 73635133,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "web3mkter",
      "delegator": "steem",
      "vesting_shares": "30300.000000 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-10T08:15:57",
  "trx_id": "c716793781b712ab606bbcbf909d0fba317d61b7",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 73635132,
  "op": [
    "create_claimed_account",
    {
      "active": {
        "account_auths": [],
        "key_auths": [
          [
            "STM8eyS3ujWxwmcnn86kSfCageDah51Et2241xuheAVTJVa3XFmRK",
            1
          ]
        ],
        "weight_threshold": 1
      },
      "creator": "steemcurator01",
      "extensions": [],
      "json_metadata": "{}",
      "memo_key": "STM5u4nE9VriotmWgM4bg34qfunKhDxzMzLt8qzEtngyTc3LG4pcb",
      "new_account_name": "web3mkter",
      "owner": {
        "account_auths": [],
        "key_auths": [
          [
            "STM4wMbv3U5e3CuhWPpLP81XaD4iwrFLTgP5oRss8pKNXz5fRSChD",
            1
          ]
        ],
        "weight_threshold": 1
      },
      "posting": {
        "account_auths": [],
        "key_auths": [
          [
            "STM7yQAPnJybR9PRzqc77eW3tKmWEaCWo5u9dRhtBeX7iAogZMFEg",
            1
          ]
        ],
        "weight_threshold": 1
      }
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-04-10T08:15:54",
  "trx_id": "076eb5513c1d4bea65bf6d66b17d894f274c4b95",
  "trx_in_block": 1,
  "virtual_op": 0
}