{
  "block": 96069844,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "untildawn",
      "delegator": "steem",
      "vesting_shares": "1670.349762 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2025-06-01T05:56:33",
  "trx_id": "c8d7ec55c5089a5045fb7656314634d3ea5d50c9",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 60766044,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "untildawn",
      "delegator": "steem",
      "vesting_shares": "1837.393564 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2022-01-15T22:37:21",
  "trx_id": "362421716c7a51cd1034cf4aaf5e9e24fd747a05",
  "trx_in_block": 10,
  "virtual_op": 0
}

{
  "block": 36192663,
  "op": [
    "comment",
    {
      "author": "steemitboard",
      "body": "Congratulations @untildawn! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@untildawn/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@untildawn) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=untildawn)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
      "json_metadata": "{\"image\":[\"https://steemitboard.com/img/notify.png\"]}",
      "parent_author": "untildawn",
      "parent_permlink": "day-4-dapps-digital-marketing-and-advertising",
      "permlink": "steemitboard-notify-untildawn-20190906t191241000z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2019-09-06T19:12:42",
  "trx_id": "7076c86c97c61a1aaf6a161576348d90ef13eb67",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 28763168,
  "op": [
    "account_update",
    {
      "account": "untildawn",
      "json_metadata": "{\"profile\":{\"profile_image\":\"https://cdn.steemitimages.com/DQmQFif2ERTrdA4muZDKbockX1sRbXALqzZGTuTfoGjTmMu/488%20[Converted12].png\",\"name\":\"blockimpact\",\"location\":\"Hong Kong\",\"website\":\"https://blockimpact.tech/\",\"about\":\"Witness the impact of technology\",\"cover_image\":\"https://cdn.steemitimages.com/DQmcKs591yw2GrXyLF1nZ9FXDAr8eVUFjDhKmt6fZcdd8wr/0.jpeg\"}}",
      "memo_key": "STM6voQjPHBbgjvbuvybxxMoM3M1pyK1EmBsFdb79m3GdwxmBFZEB"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-12-21T17:11:54",
  "trx_id": "903d266d17d5de84d2d7faeee85d608fde72459e",
  "trx_in_block": 13,
  "virtual_op": 0
}

{
  "block": 28763142,
  "op": [
    "account_update",
    {
      "account": "untildawn",
      "json_metadata": "{\"profile\":{\"profile_image\":\"https://cdn.steemitimages.com/DQmQFif2ERTrdA4muZDKbockX1sRbXALqzZGTuTfoGjTmMu/488%20[Converted12].png\",\"name\":\"jotyourday\",\"location\":\"Hong Kong\",\"website\":\"https://jotyourday.wordpress.com/\",\"about\":\"Jot your day; create your say.\"}}",
      "memo_key": "STM6voQjPHBbgjvbuvybxxMoM3M1pyK1EmBsFdb79m3GdwxmBFZEB"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-12-21T17:10:36",
  "trx_id": "0f5173ac35c6906615a876c1ac497a25fa351a43",
  "trx_in_block": 14,
  "virtual_op": 0
}

{
  "block": 28763112,
  "op": [
    "account_update",
    {
      "account": "untildawn",
      "json_metadata": "{\"profile\":{\"profile_image\":\"https://cdn.steemitimages.com/DQmZ3CAqKaUiPQDLBgwD1Le3Y3LKsLJKrYGY38AhNEpCtUY/488%20[Converted0].png\",\"name\":\"blockimpact\",\"location\":\"Hong Kong\",\"website\":\"https://blockimpact.tech/\",\"about\":\"We shape the world.\",\"cover_image\":\"https://cdn.steemitimages.com/DQmcKs591yw2GrXyLF1nZ9FXDAr8eVUFjDhKmt6fZcdd8wr/0.jpeg\"}}",
      "memo_key": "STM6voQjPHBbgjvbuvybxxMoM3M1pyK1EmBsFdb79m3GdwxmBFZEB"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-12-21T17:09:06",
  "trx_id": "dd91ad1b126f4229eaa92a970e2ae9d39bd5fd4d",
  "trx_in_block": 18,
  "virtual_op": 0
}

{
  "block": 26154868,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "untildawn",
      "delegator": "steem",
      "vesting_shares": "2021.144846 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-09-22T02:01:18",
  "trx_id": "462773c729537899b2afb3abc62d891105e9e1c3",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 26088762,
  "op": [
    "transfer",
    {
      "amount": "0.001 STEEM",
      "from": "artcity",
      "memo": "►►► Hi ! You think your post is underrated ? Send 1 SBD or STEEM to @artcity , ☑ Resteem to 16.000+ Followers , ☑ +150 Upvote , ☑ ArtCity 100% Upvote . URL as Memo . Service Active 24/7",
      "to": "untildawn"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-09-19T18:53:06",
  "trx_id": "a7f19c0b33216ae933ca9a49a8f4f7edd1818a1d",
  "trx_in_block": 20,
  "virtual_op": 0
}

{
  "block": 24119081,
  "op": [
    "transfer",
    {
      "amount": "0.001 SBD",
      "from": "resteemboss",
      "memo": "★★★ Hi! If your post hasn't been noticed , @resteemboss can help you. Send 2 SBD or STEEM to @resteemboss or to any of 4 services, and we will make resteem to 61.000+ followers, + 80 upvote , your post will be surely noticed . RESTEEM BOT 4 in 1 . @bigshot = 17.000+ , @hotlist = 15.000+ , @re-blog = 14.000+ , @artcity = 15.000+. Service Active ★★★",
      "to": "untildawn"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-07-12T19:21:39",
  "trx_id": "506e7e73cfbb0209708d2e1cd1b98b89fafbc545",
  "trx_in_block": 13,
  "virtual_op": 0
}

{
  "block": 23740826,
  "op": [
    "author_reward",
    {
      "author": "untildawn",
      "permlink": "day-4-dapps-digital-marketing-and-advertising",
      "sbd_payout": "0.002 SBD",
      "steem_payout": "0.007 STEEM",
      "vesting_payout": "20.302253 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-29T07:50:00",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 14
}

{
  "block": 23630542,
  "op": [
    "transfer",
    {
      "amount": "0.001 SBD",
      "from": "sportic",
      "memo": "►►► Advance the post ! Resteem to 23.000+ Followers . +65 Upvote , +100% Upvote Sportic . Send 1 SBD or STEEM to @sportic ( URL in the memo ) . Service Active ◄◄◄",
      "to": "untildawn"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-25T11:52:48",
  "trx_id": "5b7f6e7932d5d28b9e72f8f8bb8eabd5e2bfc2b2",
  "trx_in_block": 40,
  "virtual_op": 0
}

{
  "block": 23628834,
  "op": [
    "transfer",
    {
      "amount": "0.001 STEEM",
      "from": "hotlist",
      "memo": "Hello ★ Make the post more popular and find the new followers ★ Resteem to 14.500+ followers ★ Guarantee + 40 upvote + upvote hotlist ★ Send 0.7 SBD or STEEM to @hotlist , URL in the memo ★ Service Active",
      "to": "untildawn"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-25T10:27:24",
  "trx_id": "f599f224fb14b24aea980d0626157e517f1e446b",
  "trx_in_block": 62,
  "virtual_op": 0
}

{
  "block": 23627904,
  "op": [
    "transfer",
    {
      "amount": "0.001 SBD",
      "from": "re-blog",
      "memo": "▌★ Advance the post ★ ▌ Resteem to 14.000+ followers , +45 upvote , re-blog upvote 100% . Send 0.8 SBD or STEEM to @re-blog , URL as memo . Service Active",
      "to": "untildawn"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-25T09:40:54",
  "trx_id": "75d55c64a70a5affb5b0bac968690f69c6376220",
  "trx_in_block": 25,
  "virtual_op": 0
}

{
  "block": 23541735,
  "op": [
    "transfer",
    {
      "amount": "0.001 SBD",
      "from": "bigshot",
      "memo": "📣 Hi friend ! Do you want that your post was noticed ? ☑ Resteem to 17.000+ Follower , ☑ Upvote 100% , ☑ + 40 Upvote . Send 1 SBD or STEEM to @bigshot ( URL in the Memo ) . Service Active 📣",
      "to": "untildawn"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-22T09:51:54",
  "trx_id": "775ba76b5c05cfa4263efff5821a52286bd9e927",
  "trx_in_block": 59,
  "virtual_op": 0
}

{
  "block": 23539881,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "day-4-dapps-digital-marketing-and-advertising",
      "voter": "lionindayard",
      "weight": 85
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-22T08:19:12",
  "trx_id": "3bd9e910805ce1716f7b9dd500e5b26d4a10adb0",
  "trx_in_block": 45,
  "virtual_op": 0
}

{
  "block": 23539881,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "day-4-dapps-digital-marketing-and-advertising",
      "voter": "marketstack",
      "weight": 85
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-22T08:19:12",
  "trx_id": "b080bc3d68a83a81886014bb51ee4464a9f8872e",
  "trx_in_block": 11,
  "virtual_op": 0
}

{
  "block": 23539880,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "day-4-dapps-digital-marketing-and-advertising",
      "voter": "dick.sledge",
      "weight": 85
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-22T08:19:09",
  "trx_id": "47e6122700ea150a21515d4aa5a2868cb8127ec4",
  "trx_in_block": 6,
  "virtual_op": 0
}

{
  "block": 23539297,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "![](https://cdn.steemitimages.com/DQmQF1DRyMdDyPbE1ehpDpmNMPgXdvByuGMhaVMwNhtdZV9/image.png)\nThis blockchain is on fire~♫ This blockchain is on fire~♫\n\nYes, among these months, millions of tech geeks have been crazy about this stuff without sleep.\n\nBlockchain, does it still remain as a buzzword among marketers? I may say, something has happened in our marketing industries.\n\nBlockchain builds trust with ad buys.\n\nOne of deficiencies of digital advertising is that it may not be possible to know the accuracy of every piece of data. Whenever counting clicks on sites or followers on social media channels, we may wonder whether the users represent true customers. Are they just bots created by others to intentionally pump up ad clicks, and hence contribute to higher rates artificially? Maybe.\n\nHowever, blockchain is gonna be the X-factor.\n\nWith the help of blockchain, the brand can identify ad deliveries from servers, and allocate them for mining process in blockchains for analysis and fraud mopping. It can further better guarantee the potential for truth and accuracy, particularly in brand safety and fraud prevention in audience targeting, thanks to its decentralised and secure nature.\n\nLast year MetaX partnered with the Data & Marketing Association to launch adChain registry with a cryptocurrency called “adToken,” to incentivize users to decide if a publisher can be whitelisted or not, as well as analysing the accuracy of ad placement amid real-time bidding process. Of course, the technology still has some limitations, and we anticipate its growing maturity to stir the industry in a positive way.\n\nAlso, blockchain challenges middlemen, particularly tech giants.\n\nThanks to tech giants like Google, Facebook and so on, we are offered free search, free mail and free chat services. But the scene behind is you assist the giants to gain thousands of dollars with clicks on ads, and as a marketer you know you can’t stick to these game rules to maximise your company’s exposure via these platforms.\n\nBut now blockchain may help decentralise their domination. A new blockchain solution, BitClave offers a decentralized search engine helping users genuinely search what you’re finding and get compensated for your data, instead of passing your asset to advertising networks and tech giants.\n\nWill it be the future direction on search data privacy? Let’s see.\n\nFinally, blockchain catalyses social media monetisation.\n\nTraditional media companies like The Washington Post, The Guardian and The Sun etc. have been acting as fully controlled centralized platforms for writers to distribute their content. In order words, their content or context has to be always screened, which always cripples their width of thought expression, and even block their way towards monetisation.\n\nSteemit and DECENT try to be the precedent vehicles as decentralised content distribution community to gather authors, bloggers, producers and audience together thanks to blockchain technology and cryptographic. In this way these content creators can monetise their masterpiece by sharing information easily and securely in the P2P networks without third party control and intervention.\n\nWill these be the new content Utopia? Marketers, watch out!\n\nCheck out my channels here! :D\nBlog - https://jotyourday.com/\nMedium - https://medium.com/@jotyourday\nFacebook - https://www.facebook.com/jotyourday/\nTwitter - https://twitter.com/Big_Data_Coin\nLinkedin - https://www.linkedin.com/in/chris-kong-37587a109/\nSteemit - https://steemit.com/@untildawn\nSola - https://sola.ai/jot_your_day\nMinds - https://www.minds.com/jotyourday\nOng.social - https://ong.social/17764-Jot-Your-Day",
      "json_metadata": "{\"tags\":[\"dapp\",\"digitalmarketing\",\"blockchain\",\"jotyourday\"],\"image\":[\"https://cdn.steemitimages.com/DQmQF1DRyMdDyPbE1ehpDpmNMPgXdvByuGMhaVMwNhtdZV9/image.png\"],\"links\":[\"https://jotyourday.com/\",\"https://medium.com/@jotyourday\",\"https://www.facebook.com/jotyourday/\",\"https://twitter.com/Big_Data_Coin\",\"https://www.linkedin.com/in/chris-kong-37587a109/\",\"https://steemit.com/@untildawn\",\"https://sola.ai/jot_your_day\",\"https://www.minds.com/jotyourday\",\"https://ong.social/17764-Jot-Your-Day\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "dapp",
      "permlink": "day-4-dapps-digital-marketing-and-advertising",
      "title": "【Day #4】 DAPPs! – Digital Marketing & Advertising"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-06-22T07:50:00",
  "trx_id": "5d2c70711fc40816237e737b633b89785f302591",
  "trx_in_block": 24,
  "virtual_op": 0
}

{
  "block": 22680353,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "untildawn",
      "delegator": "steem",
      "vesting_shares": "20393.210098 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-05-23T11:04:51",
  "trx_id": "95d1a7784a15bc5170267cb19582640fa702c21f",
  "trx_in_block": 7,
  "virtual_op": 0
}

{
  "block": 22679720,
  "op": [
    "account_update",
    {
      "account": "untildawn",
      "json_metadata": "{\"profile\":{\"profile_image\":\"https://steemitimages.com/DQmU5N5xJuJyhw4FbV6o2WnLvZsnF6A3EaTHv67Sab7sdst/cropped-jot-yourday.png\",\"name\":\"jotyourday\",\"location\":\"Hong Kong\",\"website\":\"https://jotyourday.wordpress.com/\",\"about\":\"Jot your day; create your say.\"}}",
      "memo_key": "STM6voQjPHBbgjvbuvybxxMoM3M1pyK1EmBsFdb79m3GdwxmBFZEB"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-05-23T10:33:09",
  "trx_id": "150e8561437a40a42d12d925f60ec7d8a5f75960",
  "trx_in_block": 67,
  "virtual_op": 0
}

{
  "block": 22498537,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "untildawn",
      "delegator": "steem",
      "vesting_shares": "2034.813120 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-05-17T03:31:57",
  "trx_id": "72ee0053facb9e19556e5251d0022602cb51a902",
  "trx_in_block": 34,
  "virtual_op": 0
}

{
  "block": 21771381,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "untildawn",
      "delegator": "steem",
      "vesting_shares": "20443.292195 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-04-21T20:54:42",
  "trx_id": "1b9486a97efa1b111f01b768f8cfb5d5d3341c0e",
  "trx_in_block": 11,
  "virtual_op": 0
}

{
  "block": 18032679,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "untildawn",
      "delegator": "steem",
      "vesting_shares": "20647.124247 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-12-12T22:24:48",
  "trx_id": "dfc3444696fb7afab0276a7aff250b8f8273056c",
  "trx_in_block": 19,
  "virtual_op": 0
}

{
  "block": 16373135,
  "op": [
    "author_reward",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "sbd_payout": "1.739 SBD",
      "steem_payout": "0.000 STEEM",
      "vesting_payout": "3497.218096 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-16T06:48:54",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 9
}

{
  "block": 16373135,
  "op": [
    "curation_reward",
    {
      "comment_author": "untildawn",
      "comment_permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "curator": "untildawn",
      "reward": "4.114374 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-16T06:48:54",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 6
}

{
  "block": 16321546,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Photo Credit:\nYour Data Analysis, is Your future. - https://www.linkedin.com/pulse/your-data-analysis-future-khaled-bahaa/\n\nRisk Management: from Process-driven to Data-driven Due Diligence -\n http://www.elenavandesande.com/2016/09/20/risk-management-process-driven-smart-data-driven-due-diligence/\n\nTricks for Best User Experience via E-commerce Data Entry Form -\nhttp://www.bpodataentryhelp.com/blog/tricks-best-user-experience-e-commerce-data-entry-form",
      "json_metadata": "{\"tags\":[\"blog\"],\"links\":[\"https://www.linkedin.com/pulse/your-data-analysis-future-khaled-bahaa/\",\"http://www.elenavandesande.com/2016/09/20/risk-management-process-driven-smart-data-driven-due-diligence/\",\"http://www.bpodataentryhelp.com/blog/tricks-best-user-experience-e-commerce-data-entry-form\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "untildawn",
      "parent_permlink": "digital-marketing-until-dawn-3-data-analytics-can-flip-the-whole-retail-industry",
      "permlink": "re-untildawn-digital-marketing-until-dawn-3-data-analytics-can-flip-the-whole-retail-industry-20171014t112833042z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-14T11:28:33",
  "trx_id": "94f046cb3630037422b9f3824a441c9c01961f88",
  "trx_in_block": 15,
  "virtual_op": 0
}

{
  "block": 16321239,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-3-data-analytics-can-flip-the-whole-retail-industry",
      "voter": "rayha",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-14T11:13:09",
  "trx_id": "7e5b3bd1bc7c732f1c00d5af46f1a9c5f44c4eb0",
  "trx_in_block": 21,
  "virtual_op": 0
}

{
  "block": 16321202,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-3-data-analytics-can-flip-the-whole-retail-industry",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-14T11:11:18",
  "trx_id": "4681272035971824889f7951725a420df52b6377",
  "trx_in_block": 2,
  "virtual_op": 0
}

{
  "block": 16321202,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "<html>\n<p>Ya, it’s me, Chris from Until Dawn. Today’s topic is also about data usage in marketing industry. You know I’m only an amateur and please open the discussion with your professional views! Kick off!</p>\n\nhttps://steemitimages.com/DQmfAcSSsUwdWcaJrQi59SuaisQ81g89Wzr29C5ziXh8iBy/22312043_10156580753737699_1054471385_o.jpg\n<p><br></p>\n<p>Thanks to the gradual maturity of technological development and data management, digital transformation has been gradually storming as Hurricane Irma in the retail industry. Data analytics has become the key amid this process for companies to accumulate and handle valuable data, and we can see the tangible changes in the retail industry blossomed by tons of e-commerce platforms in recent years, which has proved the best usage of big data and acquired the most benefits from the audience.</p>\n<p><strong>How does data transform?</strong></p>\n<p>What data analytics can provide is help retailers more accurately interpret their target audiences’ &nbsp;behavioural attributes. To achieve this marketing goal, marketers try their best to paint the most detailed portrait of each consumer, from memorising his or her media preferences, marking his or her shopping habits, and cataloging his or her interests and desires. Then, we can foresee something from the patterns. Ya, data can help these.</p>\nhttps://steemitimages.com/DQmesrg9prAKSKneVAm3hGMsW7yB6mgXcoptmUvqjsxPsT8/AAEAAQAAAAAAAAfyAAAAJGVlNDhlNjU5LTE4MWYtNDFhYS1iMjI0LTU3ZTRkYjhhZGQyYw.jpg\n<p><br></p>\n<p><strong>Data can predict future trends</strong></p>\n<p>Data assists retailers to clarify the present situation and tell the future. Machine learning algorithms advanced by artificial intelligence are adopted to foresee the trend based on social media channels and searching engine patterns.</p>\n\n<p>The gathered audience profiles are undoubtedly true assets for brands determine the demand of new product launch with programmatic targeting among their customers and potential customers. Thanks to the terrific amount of data, machine learning can easily draft a prediction model with accuracy, scale, and pace. Machine learning is greatly superior to other methods in considering potential customer across data from different sources like transactional, social media, and CRM sources.</p>\n\n<p>The scalability of high performance machine learning can create predictive solutions leading to higher accuracy with sophisticated algorithms and live streaming data. For example, consumer behaviour analysis for retail industry mainly focuses on what makes people purchase based on attribution models, and in the future &nbsp;the target will be figuring our the reason they did or didn’t behave.</p>\nhttps://steemitimages.com/DQmUeR17Wb4RuwuavP3AWJ1HFbn6ZtF7EpGE9hJK9892Fbb/o-SMART-DATA-facebook-1080x675.jpg\n<p><br></p>\n<p><strong>Data can offer smarter experience to the customers</strong></p>\n<p>According to the newest white paper of Hotmob, most of mobile marketers pinpoint personalisation as their success key to achieve higher engagement and conversions. Nowadays, customers do not just want a usable app or website, but a personalised and time-saving one. Brands are required to recognise customers' interests or preferences to seamlessly fit things into the module without notifications.</p>\n\n<p>Data analytics help people listen to the heart of audience, which is the solid ground to offer better customer experiences in accordance with their favoured behaviour and preferences. Real time information collected from the engagement of customers enables us to cater to meet audiences' needs. Big data can open this door to provide us an in-depth view of their mind by offering precious e-footprints and user-generated content such as CRM data, social conversation via various channels from blogs to websites. Personalised and customised content referring to e-footprints can be drafted to suit their desires, as well as relevant interactions to wield the greatest market influence.</p>\nhttps://steemitimages.com/DQmYxiG8brEbxBZRbdQqfHcS4jKp3EmDqdH5TKSLyxSbjzn/Tricks%20for%20Best%20User%20Experience%20Via%20E-commerce%20Data%20Entry%20Form.jpg\n<p><br></p>\n<p>Find it interesting? Please help FOLLOW, UPVOTE &amp; RESTEEM! It's Chris <a href=\"https://steemit.com/@untildawn\">@untildawn</a> in Steemit, and see you next time!</p>\n</html>",
      "json_metadata": "{\"tags\":[\"blog\",\"data\",\"crypto\",\"life\",\"retail\"],\"image\":[\"https://steemitimages.com/DQmfAcSSsUwdWcaJrQi59SuaisQ81g89Wzr29C5ziXh8iBy/22312043_10156580753737699_1054471385_o.jpg\",\"https://steemitimages.com/DQmesrg9prAKSKneVAm3hGMsW7yB6mgXcoptmUvqjsxPsT8/AAEAAQAAAAAAAAfyAAAAJGVlNDhlNjU5LTE4MWYtNDFhYS1iMjI0LTU3ZTRkYjhhZGQyYw.jpg\",\"https://steemitimages.com/DQmUeR17Wb4RuwuavP3AWJ1HFbn6ZtF7EpGE9hJK9892Fbb/o-SMART-DATA-facebook-1080x675.jpg\",\"https://steemitimages.com/DQmYxiG8brEbxBZRbdQqfHcS4jKp3EmDqdH5TKSLyxSbjzn/Tricks%20for%20Best%20User%20Experience%20Via%20E-commerce%20Data%20Entry%20Form.jpg\"],\"links\":[\"https://steemit.com/@untildawn\"],\"app\":\"steemit/0.1\",\"format\":\"html\"}",
      "parent_author": "",
      "parent_permlink": "blog",
      "permlink": "digital-marketing-until-dawn-3-data-analytics-can-flip-the-whole-retail-industry",
      "title": "【Digital Marketing Until Dawn #3】Data Analytics Can Flip The Whole Retail Industry"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-14T11:11:18",
  "trx_id": "4681272035971824889f7951725a420df52b6377",
  "trx_in_block": 2,
  "virtual_op": 0
}

{
  "block": 16320279,
  "op": [
    "vote",
    {
      "author": "oflyhigh",
      "permlink": "5u2uut-and",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-14T10:25:09",
  "trx_id": "91c4ec8a3556fb9658555f41a37201d6c2b3c068",
  "trx_in_block": 14,
  "virtual_op": 0
}

{
  "block": 16187270,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Love this article. Education in creativity and career development is absolutely lack in my homeland, and even including investment knowledge training.",
      "json_metadata": "{\"tags\":[\"education\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "dcrypto",
      "parent_permlink": "when-students-control-their-own-education",
      "permlink": "re-dcrypto-when-students-control-their-own-education-20171009t192946644z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T19:29:48",
  "trx_id": "c9f269f37b01d670966dbaec6ec74b42aa95fc6c",
  "trx_in_block": 10,
  "virtual_op": 0
}

{
  "block": 16187248,
  "op": [
    "vote",
    {
      "author": "dcrypto",
      "permlink": "when-students-control-their-own-education",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T19:28:42",
  "trx_id": "a3d8adcf32e3aa3724e23f2e9e03c20ec421de3c",
  "trx_in_block": 5,
  "virtual_op": 0
}

{
  "block": 16187244,
  "op": [
    "custom_json",
    {
      "id": "follow",
      "json": "[\"follow\",{\"follower\":\"untildawn\",\"following\":\"dcrypto\",\"what\":[\"blog\"]}]",
      "required_auths": [],
      "required_posting_auths": [
        "untildawn"
      ]
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T19:28:30",
  "trx_id": "f594e30b207d8204d66b0eccaa34a89ebfdd08ff",
  "trx_in_block": 10,
  "virtual_op": 0
}

{
  "block": 16186976,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Sorry for misunderstanding... I'm from Hong Kong, and I chose that hashtag without second thought... For Chinese, I'm still working hard on that ><",
      "json_metadata": "{\"tags\":[\"blog\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "abay",
      "parent_permlink": "re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t145130505z",
      "permlink": "re-abay-re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t191506919z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T19:15:06",
  "trx_id": "b442550732db10f5aceff59ad26709f602be2f39",
  "trx_in_block": 34,
  "virtual_op": 0
}

{
  "block": 16186961,
  "op": [
    "vote",
    {
      "author": "abay",
      "permlink": "re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t145130505z",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T19:14:21",
  "trx_id": "5c8a5566265435682a97540b4c23c39febe4648f",
  "trx_in_block": 23,
  "virtual_op": 0
}

{
  "block": 16181707,
  "op": [
    "comment",
    {
      "author": "abay",
      "body": "My friend, a kind reminder here.\n#cn tag is stand for Chinese.\nHowever, no Chinese was detected in this article.\nPlease use wisely for your tag,thank you",
      "json_metadata": "{\"tags\":[\"blog\",\"cn\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "untildawn",
      "parent_permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "permlink": "re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t145130505z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T14:51:33",
  "trx_id": "6f113cf2f35da0d30ee0594de7c520cdf921876e",
  "trx_in_block": 9,
  "virtual_op": 0
}

{
  "block": 16180508,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Thank you for your compliment!",
      "json_metadata": "{\"tags\":[\"blog\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "steemitboard",
      "parent_permlink": "steemitboard-notify-untildawn-20171009t125212000z",
      "permlink": "re-steemitboard-steemitboard-notify-untildawn-20171009t135138091z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T13:51:36",
  "trx_id": "f10db2f7c258868eb3519947385e9edb132398a9",
  "trx_in_block": 2,
  "virtual_op": 0
}

{
  "block": 16180497,
  "op": [
    "vote",
    {
      "author": "steemitboard",
      "permlink": "steemitboard-notify-untildawn-20171009t125212000z",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T13:51:03",
  "trx_id": "69039db92097a5d2d2c212193a8fdd95ab6a0c6b",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 16179321,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "steemitboard",
      "weight": 100
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T12:52:15",
  "trx_id": "385779123203fbed9a24f0fcf3cc9cb44a8d94cd",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 16179320,
  "op": [
    "comment",
    {
      "author": "steemitboard",
      "body": "Congratulations @untildawn! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/voted.png)](http://steemitboard.com/@untildawn) Award for the number of upvotes received\n\nClick on any badge to view your own Board of Honor on SteemitBoard.\nFor more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)\n\nIf you no longer want to receive notifications, reply to this comment with the word `STOP`\n\n> By upvoting this notification, you can help all Steemit users. Learn how [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!",
      "json_metadata": "{\"image\":[\"https://steemitboard.com/img/notifications.png\"]}",
      "parent_author": "untildawn",
      "parent_permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "permlink": "steemitboard-notify-untildawn-20171009t125212000z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T12:52:12",
  "trx_id": "f31d208a62e20befdb84ab31b830b58b4637bf34",
  "trx_in_block": 3,
  "virtual_op": 0
}

{
  "block": 16176341,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "nahaha",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T10:23:15",
  "trx_id": "329b7bcf686492d05c1157996b4c3f0a24405eda",
  "trx_in_block": 17,
  "virtual_op": 0
}

{
  "block": 16173245,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Ya~we can see two tech giants are taking initiative, particularly in gaming.",
      "json_metadata": "{\"tags\":[\"blog\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "carsonsw",
      "parent_permlink": "re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t070056259z",
      "permlink": "re-carsonsw-re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t074825646z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:48:27",
  "trx_id": "ef4441865c98693cd9a6e0efa311dc7cc684038f",
  "trx_in_block": 15,
  "virtual_op": 0
}

{
  "block": 16173224,
  "op": [
    "vote",
    {
      "author": "carsonsw",
      "permlink": "re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t070056259z",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:47:24",
  "trx_id": "4a0a51d319848bc3a1d39c9bc8ac77ba5b9d8ab2",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 16173063,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "raphaelle",
      "weight": 1000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:39:21",
  "trx_id": "7a180d3bad63d6f4f40759445072cd7da903ea19",
  "trx_in_block": 6,
  "virtual_op": 0
}

{
  "block": 16173040,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "arcange",
      "weight": 1000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:38:12",
  "trx_id": "64b4532dbcd1a0a629f498985e052b04eee924b9",
  "trx_in_block": 15,
  "virtual_op": 0
}

{
  "block": 16173024,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "htliao",
      "weight": 1000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:37:24",
  "trx_id": "c9d3fadd74e47932f177bc7dbcbf36bcd57318d3",
  "trx_in_block": 0,
  "virtual_op": 0
}

{
  "block": 16172557,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "stenyin",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:14:03",
  "trx_id": "0b3e5ead38bc3f34085c95b325aabe59cf63eb40",
  "trx_in_block": 20,
  "virtual_op": 0
}

{
  "block": 16172397,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "primetimesports",
      "weight": 2
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:06:03",
  "trx_id": "315238dd589def2aa7d3e2e8a9f92ecddcbf7c03",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 16172316,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "kona",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:02:00",
  "trx_id": "15427a87861c373a31e2a58ee62e0feee1c4dd7d",
  "trx_in_block": 5,
  "virtual_op": 0
}

{
  "block": 16172304,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "waiyee422",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:01:24",
  "trx_id": "70745fe4d070af1cf6d5810cf70bb4e7ebd024a5",
  "trx_in_block": 15,
  "virtual_op": 0
}

{
  "block": 16172295,
  "op": [
    "comment",
    {
      "author": "carsonsw",
      "body": "Good stuff. AR & VR will become very popular in these 5- 10 years. The growth rate of these 2 technologies will be incredibly boost and being seen very soon :P.",
      "json_metadata": "{\"tags\":[\"blog\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "untildawn",
      "parent_permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "permlink": "re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t070056259z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T07:00:57",
  "trx_id": "a448256fc6116584e08aa8935b81cfc3b308bc19",
  "trx_in_block": 1,
  "virtual_op": 0
}

{
  "block": 16172253,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "xiaoshancun",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:58:51",
  "trx_id": "4388d5da4b71426fa67a7d5894972fbe2baa7d37",
  "trx_in_block": 15,
  "virtual_op": 0
}

{
  "block": 16172205,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "call-me-christopher-in-until-dawn-a-great-lover-of-gadgets",
      "voter": "kryptono0b",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:56:27",
  "trx_id": "bc5b971bd533dd01e0227e6cf46e8dfd1c3b3eda",
  "trx_in_block": 19,
  "virtual_op": 0
}

{
  "block": 16172183,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "kryptono0b",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:55:21",
  "trx_id": "d4dd198f3b8dfaeeb3059184dbf0c0015177324d",
  "trx_in_block": 27,
  "virtual_op": 0
}

{
  "block": 16172180,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "jacklcp",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:55:12",
  "trx_id": "5eb7bc699d7bb91ef7294d9a8077899245e0a94a",
  "trx_in_block": 14,
  "virtual_op": 0
}

{
  "block": 16172130,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "leedslemon",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:52:42",
  "trx_id": "da2dffcedfb022034554ebaf3110349c7af35022",
  "trx_in_block": 9,
  "virtual_op": 0
}

{
  "block": 16172114,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "aaronli",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:51:54",
  "trx_id": "26dea901cfd7fa747d0e3a010d8546a773f13e28",
  "trx_in_block": 22,
  "virtual_op": 0
}

{
  "block": 16172114,
  "op": [
    "vote",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:51:54",
  "trx_id": "b2e8ab1fc5269e2fea41ab2d8c325ba682347569",
  "trx_in_block": 17,
  "virtual_op": 0
}

{
  "block": 16172079,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Image Credit:\nWatch 11 incredible iOS 11 augmented reality apps in action on the iPhone - http://bgr.com/2017/09/21/ios-11-features-augmented-reality-video-best-ar-apps/\nToys R Us releases an AR app that lets you interact with its failing stores - https://www.theverge.com/2017/10/3/16408448/toys-r-us-ar-app-play-chaser\nTECHNOLOGY TRAILBLAZER: PATRÓN INNOVATES WITH NEW APPLE AR TECH - http://www.chiefmarketer.com/technology-trailblazer-patron-innovates-with-new-apple-ar-tech/",
      "json_metadata": "{\"tags\":[\"blog\"],\"links\":[\"http://bgr.com/2017/09/21/ios-11-features-augmented-reality-video-best-ar-apps/\",\"https://www.theverge.com/2017/10/3/16408448/toys-r-us-ar-app-play-chaser\",\"http://www.chiefmarketer.com/technology-trailblazer-patron-innovates-with-new-apple-ar-tech/\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "untildawn",
      "parent_permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "permlink": "re-untildawn-digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing-20171009t065008295z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:50:09",
  "trx_id": "60541bb67d8f2dfd2da27eaf2039c82a97ba6740",
  "trx_in_block": 8,
  "virtual_op": 0
}

{
  "block": 16172054,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Hi, it’s me again, Chris from Until Dawn. This time, no data on this stage. Remember, last year Pokémon Go went all the rage as an augmented reality (AR) smartphone game and even became a worldwide pop cultural phenomenon. This year, both Apple and Google rolled out their brand-new flagship smartphones featuring all-round AR technology.\n\n![22290695_10156580752662699_1102707780_o (1).jpg](https://steemitimages.com/DQmYnJZG7w1bRJMbeKXKj3DH6YLBBcZxFc7r6GF6CbusVeq/22290695_10156580752662699_1102707780_o%20(1).jpg)\n\nDat means…? Augmented reality is not predicted as a trend, but becoming a trend this year.\n\nIn @DMUD, every time we try to pick insights out, discuss together, and now it’s AR’s turn.\n\nWhat is Augmented Reality?\n\n![iphone-augmented-reality-ar-ikea.jpg](https://steemitimages.com/DQmYhXPp49Jo4izvj4JXEn5WurynhVinhpP889xXUzGbRLP/iphone-augmented-reality-ar-ikea.jpg)\n\nAugmented reality is using technology that superimposes digitally generated sensory input to alter the way how we see the world. It makes users’ current surroundings as a digital interface like graphics, sound and location by positioning virtual objects in reality. The application tools of augmented reality  are usually recognised as 3 types – 3D viewers, browsers and games without new hardware equipments such as Virtual Reality headsets.\n\nAR works only with your smartphone’s camera at a real environment and discover something digital inside it. It naturally adds graphics, sounds, and even smell to the world as it exists. We found console games and apps in smartphones are the vehicle of developing of augmented reality as we saw what the tech giants are doing. Besides entertainment industries, digital marketers become a great fan of augmented reality technology, and try to involve it into their budget.\n\nNow, we’re going to see how Toys R Us and Patron Tequila utilised this hot technology in their marketing campaigns.\n\n![IMG_8766.jpg](https://steemitimages.com/DQmc8ChxkASz8u1DH12SndYnmzqHPdoygsY9umeLJ4MNx2Z/IMG_8766.jpg)\n\n#1 Toys R Us launched AR app to optimise in-store user experience\n\nToys R Us released a new mobile app, Play Chaser on both iOS and Android platform by utilizing AR to add greater interactivity to the in-store shopping experience. Geoffrey, the brand's giraffe mascot, appears in the app to virtually greet and provide app instruction guide for customers. Users can follow the instruction signs in the shop to show the toys they want to appear on the screen.\n\nThe AR function on the Play Chaser app are one of interesting and innovative ideas to trigger the combination between technology and retail spaces as a real O2O campaign from new platforms like Apple's ARKit. Kids can now have more things to do in Toys R Us, such as employing a virtual environment of placing different toys in different area with creativity and imagination.\n\n![the-patron-experience.png](https://steemitimages.com/DQme1gVWMpA1sXshrn5KQDej63ZK4RH7ENNVmSLKsziDPfS/the-patron-experience.png)\n\n#2 The Patron Experience - AR-inserted app debuted by Patrón Tequila\n\nIn a bid to show customers how its products are made, Patrón Tequila rolled out a mobile app developed with Apple's new ARKit - \"The Patrón Experience” adopting AR technology to make the whole stuff lively. Users can engage in virtual tequila-making from the first step through the app, being projected against a wall via the iPhone camera. Amid all stages of the app experience, users are guided by a bartender on the screen offering a detailed explanation on wine tasting and spirit barrelling.\n\nWe can see how AR technology leverages the quality and extensiveness of a marketing campaign by overlaying virtual images over the reality via smartphone screens. Shown by the two cases in two different industries, brands can make good use of AR technology to contribute to more interactions with audience in such a lively way thanks to this technology.\n\nFind it interesting? Please help FOLLOW, UPVOTE & RESTEEM! It's Chris @untildawn in Steemit, and see you next time!",
      "json_metadata": "{\"tags\":[\"blog\",\"cn\",\"technology\",\"crypto\",\"ar\"],\"users\":[\"dmud\",\"untildawn\"],\"image\":[\"https://steemitimages.com/DQmYnJZG7w1bRJMbeKXKj3DH6YLBBcZxFc7r6GF6CbusVeq/22290695_10156580752662699_1102707780_o%20(1).jpg\",\"https://steemitimages.com/DQmYhXPp49Jo4izvj4JXEn5WurynhVinhpP889xXUzGbRLP/iphone-augmented-reality-ar-ikea.jpg\",\"https://steemitimages.com/DQmc8ChxkASz8u1DH12SndYnmzqHPdoygsY9umeLJ4MNx2Z/IMG_8766.jpg\",\"https://steemitimages.com/DQme1gVWMpA1sXshrn5KQDej63ZK4RH7ENNVmSLKsziDPfS/the-patron-experience.png\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "blog",
      "permlink": "digital-marketing-until-dawn-2-case-studies-amplify-the-potential-of-augmented-reality-marketing",
      "title": "【Digital Marketing Until Dawn #2】Case Studies: Amplify The Potential of Augmented Reality Marketing"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-09T06:48:54",
  "trx_id": "c47db62f9ded856ea519e4bb6c6abdbd4bec3719",
  "trx_in_block": 7,
  "virtual_op": 0
}

{
  "block": 15999316,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Hi nielsmartinez?",
      "json_metadata": "{\"tags\":[\"cryptocurrency\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "nielsmartinez",
      "parent_permlink": "re-untildawn-big-data-coin-ico-data-revolution-monetization-liberalization-20170926t193424699z",
      "permlink": "re-nielsmartinez-re-untildawn-big-data-coin-ico-data-revolution-monetization-liberalization-20171003t064911522z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-03T06:49:12",
  "trx_id": "2a8769512d5d6bd27d69328152238447367b14ea",
  "trx_in_block": 23,
  "virtual_op": 0
}

{
  "block": 15984813,
  "op": [
    "vote",
    {
      "author": "aaronli",
      "permlink": "hong-kong-snapshot-30-with-video-graffiti-in-sheung-wan-the-street-arts-culture-of-hk-30",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-02T18:42:09",
  "trx_id": "5d5f71bc4be2b7416997f523e24b7fe7c296de74",
  "trx_in_block": 33,
  "virtual_op": 0
}

{
  "block": 15984810,
  "op": [
    "vote",
    {
      "author": "chris77d",
      "permlink": "20-cny-2017102t22124965z",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-02T18:42:00",
  "trx_id": "168c8b11ef352fce4bf6c4264cdcaec6a9370687",
  "trx_in_block": 9,
  "virtual_op": 0
}

{
  "block": 15984804,
  "op": [
    "claim_reward_balance",
    {
      "account": "untildawn",
      "reward_sbd": "3.566 SBD",
      "reward_steem": "0.000 STEEM",
      "reward_vests": "5865.719105 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-02T18:41:39",
  "trx_id": "285becfe5488597f051f34238dbfe22536bd7ef2",
  "trx_in_block": 21,
  "virtual_op": 0
}

{
  "block": 15974617,
  "op": [
    "curation_reward",
    {
      "comment_author": "quizasdong",
      "comment_permlink": "quizas",
      "curator": "untildawn",
      "reward": "24.703753 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-10-02T10:08:27",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 11
}

{
  "block": 15916091,
  "op": [
    "comment",
    {
      "author": "untildawn",
      "body": "Resteemed😉",
      "json_metadata": "{\"tags\":[\"cn\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "aaronli",
      "parent_permlink": "my-tokyo-trip-6-no-shinjuku-or-harajuku-anymore-trendies-of-tokyo-now-go-to-daikanyama-and-shimokitazawa-6",
      "permlink": "re-aaronli-my-tokyo-trip-6-no-shinjuku-or-harajuku-anymore-trendies-of-tokyo-now-go-to-daikanyama-and-shimokitazawa-6-20170930t092043559z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T09:20:45",
  "trx_id": "a8bdd2a9fb0a1da8ca24f2b541e3848a1918849c",
  "trx_in_block": 8,
  "virtual_op": 0
}

{
  "block": 15916078,
  "op": [
    "custom_json",
    {
      "id": "follow",
      "json": "[\"reblog\",{\"account\":\"untildawn\",\"author\":\"aaronli\",\"permlink\":\"my-tokyo-trip-6-no-shinjuku-or-harajuku-anymore-trendies-of-tokyo-now-go-to-daikanyama-and-shimokitazawa-6\"}]",
      "required_auths": [],
      "required_posting_auths": [
        "untildawn"
      ]
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T09:20:06",
  "trx_id": "ef4ce91e5f3b8db815d00797771e955269808e07",
  "trx_in_block": 7,
  "virtual_op": 0
}

{
  "block": 15914172,
  "op": [
    "author_reward",
    {
      "author": "untildawn",
      "permlink": "digital-marketing-until-dawn-1-how-can-we-well-use-data-driven-advertising-to-excel-in-travel-industry",
      "sbd_payout": "3.325 SBD",
      "steem_payout": "0.000 STEEM",
      "vesting_payout": "5431.298208 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T07:44:51",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 10
}

{
  "block": 15913811,
  "op": [
    "curation_reward",
    {
      "comment_author": "cathysiub",
      "comment_permlink": "hi-steemit-this-is-cathy-from-hong-kong-glad-to-be-part-of-this-community",
      "curator": "untildawn",
      "reward": "2.058871 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T07:26:48",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 37
}

{
  "block": 15913704,
  "op": [
    "vote",
    {
      "author": "aaronli",
      "permlink": "my-tokyo-trip-6-no-shinjuku-or-harajuku-anymore-trendies-of-tokyo-now-go-to-daikanyama-and-shimokitazawa-6",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T07:21:24",
  "trx_id": "79d6fe6af0baac0d05e802d5cbf63c71556c375d",
  "trx_in_block": 4,
  "virtual_op": 0
}

{
  "block": 15911825,
  "op": [
    "author_reward",
    {
      "author": "untildawn",
      "permlink": "re-untildawn-big-data-coin-ico-data-revolution-monetization-liberalization-20170923t054729860z",
      "sbd_payout": "0.241 SBD",
      "steem_payout": "0.000 STEEM",
      "vesting_payout": "395.304645 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T05:47:30",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 8
}

{
  "block": 15910416,
  "op": [
    "vote",
    {
      "author": "kingscrown",
      "permlink": "gladius-ico-cdn-and-ddos-protection-on-the-blockchain",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T04:37:00",
  "trx_id": "14a809a62bd6f46d62b4294fd57d0bdaa8255d6a",
  "trx_in_block": 9,
  "virtual_op": 0
}

{
  "block": 15910402,
  "op": [
    "vote",
    {
      "author": "teamsteem",
      "permlink": "welcome-to-steem",
      "voter": "untildawn",
      "weight": 10000
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-30T04:36:18",
  "trx_id": "8fdd66830a8fb285685aa3d966fd89dcea621618",
  "trx_in_block": 6,
  "virtual_op": 0
}

{
  "block": 15895674,
  "op": [
    "curation_reward",
    {
      "comment_author": "htliao",
      "comment_permlink": "re-shenchensucc-re-htliao-zymly-20170922t161947504z",
      "curator": "untildawn",
      "reward": "12.353628 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-29T16:19:48",
  "trx_id": "0000000000000000000000000000000000000000",
  "trx_in_block": 4294967295,
  "virtual_op": 7
}

{
  "block": 15890213,
  "op": [
    "comment",
    {
      "author": "forexmaster",
      "body": "ok",
      "json_metadata": "{\"tags\":[\"cn\"],\"app\":\"steemit/0.1\"}",
      "parent_author": "untildawn",
      "parent_permlink": "re-forexmaster-re-untildawn-5v4p4g-big-data-coin-ico-is-on-fire-20170929t100813852z",
      "permlink": "re-untildawn-re-forexmaster-re-untildawn-5v4p4g-big-data-coin-ico-is-on-fire-20170929t114642588z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2017-09-29T11:46:42",
  "trx_id": "da43a5e1cbb7585ac30e49aa199fe99653d1ca21",
  "trx_in_block": 23,
  "virtual_op": 0
}