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      "body": "Congratulations @theparisiangirl! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@theparisiangirl/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@theparisiangirl) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=theparisiangirl)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemfest/@steemitboard/the-new-steemfest-badge-is-ready\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmRUkELn2Fd13pWFkmWU2wBMMx39EBX5V3cHBEZ2d7f3Ve/image.png\"></a></td><td><a href=\"https://steemit.com/steemfest/@steemitboard/the-new-steemfest-badge-is-ready\">The new SteemFest⁴  badge is ready</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "I think all clothes are a rip off. On the average wage £100 and over for a pair of trousers is a rip off. Prices are over inflated and not affordable to the average person then on top you are paying £6 pounds delivery. We are being priced out of sustainable goods and good of any quality. We are being forced to buy cheap crap due to not earning enough and I earn an average wage. Charity shopping is all I can afford 💯🐒 ",
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      "body": "You are right this selection is women orientated, I'm specialized in womenswear and accessories.\nFor the prices, I disagree with you. It's more expensive than fast fashion (which is very very bad for environment and the planet and really too cheap) but it's not more expensive than regular fashion. I think people have been used to pay way to less for their clothes for the last 15 years because of fast fashion. Did you know that more than 15 millions tonnes of clothes are discarded every year in the US? This is because people buy just too many items as they are too cheap and they don't really need them. It's also possible to find locals fashion brands in your neighbourhood, that will solve the shipment problem. But for sure buying second hand clothes is a very good option and recycling is a new upcoming business in fashion!",
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      "body": "Nice to see but not much mens stuff. My gripe with this though it that it is a lot more expensive, where I dont' mind pay a little more for ethical produced the prices are sky high. Normal clothes are also! On top of this you have to have them shipped miles which kind of defeats part of the object. I would rather by from a charity shop or independent local produce (rare but they will come) 💯🐒",
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      "title": "Now you can have style without harming the planet and people - When Style meets Sustainability",
      "body": "For many years, it was not easy, almost impossible, to find responsible brands that a true fashionista would enjoy wearing. The ‘fair trade’, ‘ethical’ brands seemed to be for a specific type of tree-hugger, extreme nature lover: not stylish, not on trend, and probably itchy too.  When it came to green labels, beauty was simply not there and you would quickly look like an activist. But today, the fashion industry offers a nice selection of great brands and you do not have to choose between style and being responsible in your fashion buys anymore. Prices are clearly more affordable. So no more excuses.\n\nHere some of our favourites brands of the moment.\n\n![Capture d’écran 2018-11-05 à 09.56.35.png](https://cdn.steemitimages.com/DQmYfStnRJ8ti1RD8MZhwKHZ4ekXwjDHLR27bxdsStXLDEC/Capture%20d%E2%80%99e%CC%81cran%202018-11-05%20a%CC%80%2009.56.35.png)\nPicture from www.thereformation.com\n\nREFORMATION\nReformation offers effortless but feminine outfits made of sustainable fabrics such as ®Recover yarns, ®Refibra fibers, sustainable tencel, viscose, linen and organic cotton. Originally from LA in the US, the brand sells exclusively online and in its own stores. Each supplier is controlled and certified. Reformation uses also Bluesign system for textile dying and OEKO-TEX® STANDARD 100 to monitor harmful chemicals. Everything starts from the design thinking where the choices made influence all the manufacturing process. Reformation design what you want to wear now with the best fit possible and the right style. The company puts sustainability at the core of what they do. They also invest in green building infrastructure to minimize waste and environmental footprint and provide training and job opportunities to local communities and people in need. About ¾ of Reformation employee are women or people from under represented populations. Workers are paid more than minimum wages and health benefits are provided. Reformation issues an annual sustainability report to make their actions, progress and footprints public. In being part of Refscale, program, the company allows the customers to have clear information about the environmental footprints of the Reformation products. \n\n![AMUR1.jpg](https://cdn.steemitimages.com/DQmNbTbvcWnvD5zLEf5LJM5gtJKJPG9Uj8xJeBQaaZzijBr/AMUR1.jpg)\nPicture from www.amur.com\n\nAMUR\nAMUR was created in New York City with the concept that style does not have to come at the expense of our environment and that though Fashion, you can make a positive change. Ressources need to be use with care. The contemporary womenswear brand is offering urban lifestyle with a modern touch for a confident women who cares about the environment. “Nature is the ultimate luxury”, says Creative Director Sofia Shannon. All materials are sourced keeping in mind the environmental  impacts. But Amur is more than just fashion, it’s a creation process and the brand focus on statement pieces with high quality products that will last season after season. Amur selects carefully all suppliers and chooses natural, certified and recycled fabrics. From a social perspective, Amur supports the work of artisans and their communities in partnering with NEST to develop collaborations in India and Vietnam. \n\n![People1.jpg](https://cdn.steemitimages.com/DQmXm4TByqgMSxMaHsFu7YoY8bL12EFiRzECMwVV1YU7TZy/People1.jpg)\nPicture from www.peopletree.co.uk\n\nPEOPLE TREE\nPeople Tree was one the first fashion brands that put farmers, workers and fabrics at the top of its priorities, becoming a pioneer in sustainable fashion. Founded in 1991, People Tree is credited by the World Fair Trade Organization and follows the principles of Fair Trade at all levels of the company, including suppliers. “When you wear People Tree, you look good and feel good knowing your unique garment was made with respect for people and the planet.” People Tree offers an alternative to Fast Fashion and its constant and growing demand for cheap fashion. People It’s the perfect example of Slow Fashion and a new way of doing business, a good way. People and the planet are the core values of the company. People Tree has transformed sustainable fashion into something contemporary, accessible, and desirable with products that you'll wear seasons after seasons with love.\n\n![Armed 2.jpg](https://cdn.steemitimages.com/DQme144GtwbrmAZZJKgsB2MJxKmV4Z9x6hTpSci4AuBq1mv/Armed%202.jpg)\nPicture from www.armedangels.de\n\nARMED ANGELS\n«We love beautiful Products. We think organic. We believe fairness is never out of fashion ». Armed Angels, eco and fair but a fashionable brand. Designs are contemporary and beautifully made of organic and sustainable fabrics with fair working conditions.\nFounded in 2007 in Germany, it’s now one of the most famous eco friendly and fair brand. Martin Höfeler CEO of Armedangels has an ambitious plan: « In 10 years we want to have established fair fashion as a standard in the industry and we want to have convinced the people to rethink their buying behaviour ». And it’s going to happen, the brand has changed the perception of sustainable fashion and has now more than 700 points of sales. Collections are fresh and dynamic, easy to wear, with an athletic attitude and beautiful colours palettes.\n\n![Swedish2.jpg](https://cdn.steemitimages.com/DQmPpbjwHVB5aUqmagqCvkuoheh2JajeMF7WyDGbkwN16yD/Swedish2.jpg)\nPicture from www.filippa-k.com\n\nSWEDISH STOCKINGS\nSwedish Stockings is the only sustainable hosiery brand available at the moment. The hosiery industry is not sustainable at all, using petroleum based fibres without being able to recycle them. The main mission of Swedish Stocking is to change this very polluting hosiery industry in making stockings last longer and in using alternative and more sustainable fabrics. Swedish Stockings are created from pre and post-consumer nylon waste. Swedish Stockings also offers the possibility to collect old stockings and grind them down into fibre glass tanks for oil traps for the commercial industry. And the best of this story, the products are really cool!\n\n![Capture d’écran 2018-11-05 à 10.12.20.png](https://cdn.steemitimages.com/DQmSW1Sx323hrLVDKnFsqXMzStm5VM96yqtPZLe3MpQ36JX/Capture%20d%E2%80%99e%CC%81cran%202018-11-05%20a%CC%80%2010.12.20.png)\nPicture from www.mykkehofmann.com\n\nMYKKE HOFMANN\nWe are following Mykke Hofmann for few seasons now and we love the styles of their collection. Fabrics are soft and flowy and the finishing perfectly done. Mykke Hofmann is for women with attitude,  a perfect mix between femininity and an athletic aesthetic. Keep the style without being dressed up and underline femininity while feeling strong. A special mention to the sweater this season, the printed dresses and the striped story. But what we love the most with Mykke Hofmann is the story behind the brand. Mykke Hofmann represents this new generation of Designers who care about people and the world and are claiming for a Slow Fashion. The brand runs its own production with its factory, created in summer 2017 in Umcari, Serbia, home country of the two Designers Sedina Halilovic and Jelena Hofmann. They have created jobs for more than 20 workers of the area, making sure they are well treated and fairly paid. Many of their workers didn’t have experience in textile or were in difficult situations. The objective is to be able to manufacture for similar companies from 2019 and re-build the local textile industry. They have long-lasting relationships with trusted local suppliers and constantly review their resources consumption to minimize waste. Mykke Hofman is also partnering with Belgrade Textile University to offer a dual educational program at end of 2018.\n\n![FK1.jpg](https://cdn.steemitimages.com/DQmNv1qiEJLvrKkZCWgiV1U1vsshrUQE7rCdDCtmttmLFPc/FK1.jpg)\nPicture from www.filippa-k.com\n\nFILIPPA K\nFilippa K is an established Scandinavian Fashion brand known for its signature and timeless high quality pieces. At Filippa K you can find the perfect wardrobe and keep your favourites styles for a very long time. The brand is engaged for many years to become more sustainable. The plan is to make the entire Filippa K collection sustainable by 2030. Here are the main initiatives they launched recently.\n     . FRONT RUNNERS: Make the wool garments last forever.\nThe garments developed should be as sustainable as possible. The Front Runners go through sustainable life-cycle assessments, where every phase of the garments’ life cycle is examined and adjusted with minimal eco-system impact in mind. The second set of Front Runners is made of recycled wool with increased strength and durability. Filippa K teams has mechanically adjusted the fibre in the front runners to pill as little as possible. The fabrics are not dyied and they are fully traceable. Cutting has been optimized to avoid fabric waste and there is a 10 years warranty on the fianl products. On the top of that, Filippa K uses recycled lining, zippers, sewing and sustainable buttons made of Corozo.\n     . FILIPPA K LEASE: A way to sustainable consumption\nCollection are available for rent. That way you can keep your wardrobe updated with regular newness. Without pilling up too much clothes. Cost of cleaning is included in the renting price. This service is available in some selected Filippa K stores.\n     . FILIPPA K COLLECT: Give your garment a second life\nFilippa K collects old Fillipa K garnments to recycle, sale them second hand or give them to charity. You will get a 15% voucher in return to use on your next purchase. You will also receive a digital discount on Cirqle, an reward app encouraging circular economy.\n\n![Capture d’écran 2018-11-05 à 10.23.58.png](https://cdn.steemitimages.com/DQmNpDjZ4bPH4EjG8iq3fp1Ba3DoMBerbaWknfgG2rZoz5L/Capture%20d%E2%80%99e%CC%81cran%202018-11-05%20a%CC%80%2010.23.58.png)\nPicture from www.ninetypercent.com\n\nNINETY PERCENT\nThis premium and contemporary new label launched in 2018 in London. The concept is to share 90% of the distributable profit of the company to charitable causes protecting people and the planet.\nAs a consumer, you choose to who the money is distributed among a list of selected and affiliated causes. Each product has its own unique code that you enter on internet to vote for the cause you want to support (Children’s Hope, War Child UK, Wild Aid or Big Life Foundation at the moment).\nThe style is relaxed and feminine for easy but detailed everyday pieces with high quality standards. \nMaterials are as sustainable as possible and carefully selected taking into account the social and ecological aspects.\nBuying and wearing Ninety Percent gives sense to your purchase and creates a real and direct impact.\n\n![Capture d’écran 2018-11-05 à 09.50.24.png](https://cdn.steemitimages.com/DQmQ1bncZFAT3sFJ9L3Nyv9AWWoy6jGC2ecBZbu5BaLFYnq/Capture%20d%E2%80%99e%CC%81cran%202018-11-05%20a%CC%80%2009.50.24.png)\nPicture from www.edun.com\n\nEDUN \nEDUN is a high end womenswear and accessories brand founded in 2005 to encourage trade in Africa by sourcing a sustainable production throughout the African continent. In 2009 EDUN became part of LVMH and will be soon taken back by its founders.\nThe brand has built strong partnerships with local artisans, manufacturers and communities for the production of its collections. Fabrics are also locals and responsible. This is central to EDUN values and DNA.\nFashion has here created new opportunities in the fastest growing continent and is changing the mentality around African fashion and business. EDUN celebrates Ethical and Sustainable fashion at a real Designer level.\nCollections are verys high quality, with special details, vibrant colours and always a little African story around. It’s a perfect match between African inspiration, traditions and the luxury industry.",
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      "title": "Fashion Tips, Don’t#1: What’s wrong with shoes these seasons?",
      "body": "The last trends since SS17 about shoes showed a lot of developments, especially with the new Creative Director for Balenciaga and Vetements, Demna Gvasalia.\n\nAs a Fashion Buyer, I would like to give you some tips and don’t for the next seasons according to what I have seen on the Fashion Shows and Social Media.\n\nI know the Fashion World loves newness but this time I found some designers are going too far and are looking for creating the worst shoes ever. So please DON’T wear these shoes, it will be a fashion faux pas. It’s definitely not nice, not practical even if it’s on all Social Media. \n\n![balenciaga_fw17_sneakers_footwearnews.jpg](https://steemitimages.com/DQmTz3XPeDZkbsLRepVpS52p8MK47YiScdtwj9DwRUeJTfq/balenciaga_fw17_sneakers_footwearnews.jpg)\nDon’t wear ugly cosmic sneakers, it will make your feet so big and your silhouette so unbalanced.\n\n\n\n![balenciaga-shopstyle.jpg](https://steemitimages.com/DQmR1FsaK5rjuq1cbEt11zDvweiDBzd8s6kDbchTMRUNf3b/balenciaga-shopstyle.jpg)\nDon’t wear big logo, pointy escarpins, or you will look like a witch from the 80’s, not cool, no.\n\n\n\n![balenciaga-croc-highsnobiety.com.jpg](https://steemitimages.com/DQmdzyxU3V48JPXydrTHD6bBmtECiBqb8pSYYSJ7wVjUriX/balenciaga-croc-highsnobiety.com.jpg)\nPlatform Croc’s…even if it’s Balenciaga, no, just not possible.\n\n\n\n![Cuissarde Kendall Jenner.jpg](https://steemitimages.com/DQmPjubfCPLjKbaPjYbhKmJVrmgymP8kfeB4kPJyHQ8rLS3/Cuissarde%20Kendall%20Jenner.jpg)\nReally? Cuissarde? Are you not looking ridiculous?\n\n\n\n![Sock Boots Pinterest.jpg](https://steemitimages.com/DQmQR3ym3CPcmoUEnsi1Je8c7ApMXq67FdW2pbEJaXYboYs/Sock%20Boots%20Pinterest.jpg)\nThe socks boots with logo? No comment.\n\n\n\n![Cuissarde_4.jpg](https://steemitimages.com/DQmSPkQNeXc5FkK1HhTiL9dDnSGJyADGpbVLgYDufE4yLnv/Cuissarde_4.jpg)\nThe tights cuissarde isn't a good idea as well and I hope you don't have to remove your shoes if needed!\n\n\n\n![Vetement Platform Pinterest.jpg](https://steemitimages.com/DQmRwM8eHGGw3yQHFfgRfR4oMyHHmNBMemmzMViZNGwTiMo/Vetement%20Platform%20Pinterest.jpg)\nAnd the best for the end, I know the 80’s and 90’s are back but this is not a good reason…\n\nSo if you want to have the right style, please don't wear these shoes.\n\nFollow me to get more Do and DON'T and fashion tips.\n#TheParisianGirl\n\n\nPhoto credits Footwearnews, Shopstyle, Highsnobiety, Pinterest, Instagramm Kendall Jenner",
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      "body": "The Parisian Girl, well this is an old life for me now since I moved to the mountains in Switzerland with my family. I used to be a real fashionista, with a huge collection of shoes, bags and clothes, flying from a fashion week to another as I was a Buyer for International Department Stores. \n\nI love fashion, I have to admit. Even to make my grocery, I will always manage to get an effortless look with good colors matching and the best style according to the moment.  Fashion is making me happy, most of the time. But I have never been so relaxed since I don’t have to pay attention too much to the clothes I wear. It’s clear, where I live now, there are no photographs running after you at a fashion show! \n\nI’m living in a quiet place, a more simple life but still Fashion is in my mind everyday and I’m following trends, emerging ideas or people on social medias. That’s where something came up when I was looking at some Instagram accounts the past weeks and wanted to start sharing as well. \n\n#KYLIE, #KENDALL, #KIM, #KAIA, #KARLIE but also #KHLOE, #KOURTNEY, #KATY, #KIRSTEN, #KRISTIN, #KATE & Co.\nDO YOU NEED TO HAVE A #Kname to be a successful instagirl?\n\n![Kendall Jenner GQ.jpg](https://steemitimages.com/DQmWgfsuFfcCP2NqLgjLnxBkPY5G5bfCCxjNCHJENvp8uRA/Kendall%20Jenner%20GQ.jpg)\n\n![Kaia Gerber Vanity Fair.jpg](https://steemitimages.com/DQmZ9kgBAjoJSRbb5LgFZypZd37LtK74aArcc7L8wQdRQfW/Kaia%20Gerber%20Vanity%20Fair.jpg)\n\n![Kylie Jenner Instagram.png](https://steemitimages.com/DQmTjoDRiNjtwYNHqsxCKH5n8CxbXe8tA9yexeNtEd7e872/Kylie%20Jenner%20Instagram.png)\n\nBecause the K could also just be with a C and the same pronunciation and here we have Cara Delevigne, Chiara Ferragni, Camille Charrière, Carine Restoin Roitfeld, Caroline de Maigret…\nSo I’m just impressed by how the K names seem to be so much more successful than the others. Maybe I should change my pseudo for the #theKgirl… \n\nOr should I post a lot of sexy pictures? This works even better. All these girls are posting mainly very sexy pictures, almost everyday. This is where you can get the most likes and business rewards. But I don’t feel taking 1 hour for make up before every photo shoot and share my body with everyone. Maybe there is something a bit more chic to investigate?\n\nAnother possibility could be to post the craziest (or ugly?) outfits. During Fashion Weeks, you can admire how creative people can be with matching the most incredible pieces together. I was thinking the more ugly it is looking, the more likes it gets. How come? Does people have no decent tastes anymore? \n\n![Ugly 12.jpg](https://steemitimages.com/DQmXwtSTzyrQxfMNxpAB5u2kvhL9bdCp5RpvqAt5vCEo1TW/Ugly%2012.jpg)\n\n![Ugly 4.jpg](https://steemitimages.com/DQmdrbWXx4KDpNsuzvNdLgUGfKjf9uWY9UNXTDDv8rihxtC/Ugly%204.jpg)\n\n![Ugly 2.jpg](https://steemitimages.com/DQmZJJ9QztkQNHbRfLbiYUy74XKzRhrnGTt5KJwtRYQtUbG/Ugly%202.jpg)\n\n![Ugly 10.jpg](https://steemitimages.com/DQmeKTta11q528Wdz2GMML6FvM47xDJwrHoKwX55UT7bJYb/Ugly%2010.jpg)\n\nSo not for me. The mountains don’t seem to be the perfect place to do so as well. This could be fun however, posing in crazy outfits with the cows or on the ski slopes. I should maybe try, this could be a real fashion editorial…\n\nFamily, kids, motherhood are also very popular subjects at the moment. You just have to picture your beautiful ones in your superb modern kind of loft apartment or travel with them all around the world in fantastic places. Everything you do, everything, even just eating an ice cream can be posted and people find it super cool with thousands of likes. The problem is that I don’t have the loft, just a regular apartment with a vintage swiss decoration from the 90’s (yes, my sofa is flower print overall, not sure this is matching everyone’s taste!) and I don’t want to expose my family.\n\nStill thinking but let’s see next week what do we have about Fashion, Lifestyle and more. It's so sunny outside, I need to enjoy it!\n\n#theparisiangirl\n\n![Mountains1.jpg](https://steemitimages.com/DQmadsujGptgjvrg934LakYYkAiCs4vsvLKXi3xkrtfcRwx/Mountains1.jpg)",
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