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      "body": "![email.jpg](https://steemitimages.com/DQme6Sv3hjG1CeNLTY2B8PNEwruCGYJf8Sx3oUf5c3LxDC1/email.jpg)\n\nEmail marketing is a form of internet marketing that allows business owners to advertise their products and services to a wide audience with relative ease and at a relatively cheap cost. Never before in history has the world of marketing been brought together in a global marketplace. The continuous growth in the 'new digital world' of the internet and the growing numbers of mobile phones users make the business world more competitive like never before.\n\nThe growing competition in the global market has ignited innovative ideas aimed at achieving specific business goals.  Email marketing makes it easier for companies, entrepreneurs, and marketers to achieve specific business goals they have planned to accomplish.\n\nHere are 10 business goals you can achieve with email marketing\n\nBranding and Awareness \n\nThe ultimate goal of every company or entrepreneur is to be able to create a formidable brand. One of the most crucial strategies for creating a perfect brand is by creating a resounding awareness. Creating awareness helps you introduce your goods and services to your prospective customers and gives you an opportunity to let them know what sets you apart from other competitors in your niche. Email marketing is an efficient tool for reaching a wider range audience with ease and at an extremely low cost.\n \nBuilding Relationship\n\nEmail marketing does not stop at facilitating your efforts in creating awareness, it also gives you an opportunity to maintain an effective relationship with the loyal and prospective customers; this is irrespective of their geographical location. Top rated companies have long recognized the importance of maintaining close rapport with their large customer base in earning customers loyalty. Through their interactions with the customers, they are able to gain certain business information about their customers, which allow them to personalize their interactions and advertisements to targeted customers. \n\nReminder\n\nEmail marketing strategy gives the marketer a unique opportunity of using email to remind the customers of new and existing products and services the company is offering. This is particularly necessary for familiarizing yourself with the prospective customers; you can also do this with use of short persuasive messages to remind them of appointments and events. This can also be used to the customers’ benefit, for instance, a personalized email reminder can be used to remind customers to redeem unused benefits.\n\nTracking Emails\n\nEmail tracking is a fantastic way of monitoring and managing your transactions with your customers. Most top rated companies make use of high-tech tracking tools to monitor the receipt of their emails and to ensure that the emails arrived at the targeted location and also to make sure that the intended recipient opened the email.\n\nCustomer review\n\nEmail offers companies easy means of testing the satisfaction of a wide range of customers across many countries with less stress and effective cost. Customer reviews are very crucial in business growth and development. It helps the companies understand their customers’ complaints, and also help them to test the customers’ attitudes toward the goods and services they provide. In addition, it helps the company to identify where they need to improve in order to meet the customers’ needs and satisfaction. \n\nAnnouncing New Events and Activities\n\nCompanies always strive to expand their business capacities and to explore new markets through the production of new products and/or services in the increasingly competitive global market. Email offers a terrific channel for companies to announce new products and services to millions of customers simultaneously, thereby preparing the customer for what is to come. An email also offers the marketer an interesting opportunity of designing graphical Ads and attaching them with the emails. \n\nDirect-Mail invitation\n\nEmail makes it easier for companies and entrepreneurs to inform their customers of upcoming events (e.g.: seminars, conferences, annual reports, trades and award shows...) through the use of direct mail. This form of invitation comes with a lot of advantages. It saves time and cost of printing invitation letters and the hassle of sending them through courier services. With the direct-mail invitation, you only need to compose your message in a presentable manner and send them to a list of targeted invitees.\n\n\nA Channel to Grow Your Online Presence\n\nSocial media is one of the most efficient tools to facilitate business growth today. It is therefore not surprising that most businesses (large, medium and small-scale) depend heavily on their social media reputation to expand and sustain their business growth. The days are gone when only the top rated companies benefit from this unique marketing strategy, the access to the internet has become easily accessible for every intending user thereby making it easy for all business owners, irrespective of their sizes to take advantage of emails and newsletters to direct traffic to their social media pages and ultimately growing their online presence.\n\nE-customer care\n\nThe fascinating characteristic of Email as a veritable marketing tool has to be its versatility. Email provides companies an alternative means of improving their reputations with their customers and increases the possibilities of future transactions. The global market has become very competitive that even the small companies need to do more than just selling, as there is increasing need to do follow-ups. Companies can take advantage of email to facilitate before and after sales interactions or services to their customers. This marketing tool can be more profitable to ‘deaf’ customers who are far from the business location and cannot make use of the phone services.   It is also a relatively cheap means of communication.  \n\n\nKeeping Track Of Abandoned Transactions\n\nEmail gives the marketer a flexible option of sending automated messages to targeted customers to prompt them to complete transactions that may otherwise be left uncompleted. With most companies taking their businesses online, it becomes easy for customers to make transactions online instead of taking the stress of going to and fro the company. In some cases, however, customers encounter problems in the process of making transaction, which mostly lead them to abandon the transactions. In these kinds of situations, the companies can follow up on the abandoned transactions by sending persuasive emails to the customers and encouraging them to complete their transactions. Always remember that customers like to feel recognized and this types of follow-ups, gives them a sense of recognition which can help you gain their loyalty\n\nSending Vital and Useful Information \n\nEmail is a powerful way to send important and useful messages. For instance, announcing a change in your company policy can be a big and decisive move, such announcement can be seamlessly made through email. Email information can also include sending an order confirmation to confirm the success of a transaction or welcome email to make your customer feel welcomed and valued.",
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      "body": "![imagesc.jpg](https://steemitimages.com/DQmdgCvgb5bGwMWgWfeuPMLQU6R4DpVHZXjvx2mWMDF53Ng/imagesc.jpg)\n\n\nLessons Learned From Great CEOs\n\nThe position of the CEO is the most misconstrued in business organizations. It is generally conceived that the highly coveted position offers double convenience and allows total freedom to make easy decisions. But like the proverbial \"shoe\", you don't know where it pinches until you wear it.\n\nEven though the CEOs can ride on the luxury of delegating their jobs to their subordinates, the most important aspect of their jobs can't be delegated.\n\nBefore I proceed in discussing the lessons all budding CEOs must learn it is necessary to have an understanding of who a CEO really is and to understand what their job description entails.\n\nWho is a CEO?\n\nThe Chief Executive Officer (CEO) is the most senior corporate officer of any company. \n\nWhat are the job descriptions of a CEO?\n\nThere is no universal definition or categorization of the roles of a CEO in a company. However, there are some essential responsibilities that CEOs generally carry out in corporate organizations; these responsibilities are mostly set by the board of directors.\nHere are some of the responsibilities of the CEOs\n\n•    Advising and informing the board of director of the company’s activities. \n\n•    Serving as a link between the board of directors, staffs, and clients.\n\n•    Overseeing the overall activities of the company and ensuring effective delivery.\n\n•    Ensuring that the brand name and values are protected.\n\nFrom the above, it is clear that the position of a CEO is not an easy one, in fact, I will go as far as saying they live like a clock; working all the time. Creating a niche market gives you a special privilege of growing and becoming a trailblazer in your chosen field. \n\nHere are Lessons Learned From Great CEOs\n\nCREATE YOUR NICHE MARKET\n\nAlmost every Ceo I have listened to have emphasized the importance of creating and defining a niche market. Creating a specific niche gives you a peculiar opportunity of growing and becoming a leader in your chosen field. The growing numbers of internet users make the possibilities of growing a niche market more attractive and encouraging. The ability to identify a niche market that produces resonant effects on the target consumers is what set the greatest CEOs apart. \n\nThe CEOs of TREW Marketing, Rebecca Geier, and Wendy Covey, identified their niche when they founded the TREW marketing in 2008. The company limited its activities solely to working with scientific and engineering companies.\n\nAccording to TREW Marketing, their passion for their niche has earned them \"foundation of trust\". The company records an average annual revenue growth of 48%.\n\nTREW story is a testament to the importance of creating a niche in developing a strong business brand.\n\nCREATE A CORPORATE PERSONALITY\n\nCompany culture or corporate personality can be defined as a set pattern that determines the activities of a company's workforce. According to Wikipedia; Organizational culture revolves around the values and behaviors that \"contribute to the unique social and psychological environment of an organization.\"\nA well-structured company culture can be highly beneficial to the company in various ways, such as:\n\n•    Encouraging work ethic and increase in performances\n•    Improved customer relation\n•    Induction and involvement help to develop a sense of belonging to the workforce.\n\nTony Hsieh, CEO of Zappos, is a strong advocate of building company success on its culture and personality. According to Tony Hsieh “Our number one priority is company culture. Our whole belief is that if you get the culture right, most of the other stuff like delivering great customer service or building a long-term enduring brand will just happen naturally on its own.”\n\nZappos, a shoe selling company did not build it success on merely selling shoe but on customer relation, Hsieh insists that “Zappos is a customer service company that just happens to sell shoes.”\nThrough it well developed company culture Zappos has built a large base of loyal customers, which explains the reason why almost 75% of Zappos orders are from returning customers.\n\nBuild a Team\n\n“Coming together is a beginning. Keeping together is progress. Working together is success.”– Henry Ford\n\nOne of the pillars on which most successful companies are built is building a team of successful people. With an effective team, you can set your company on the path to greatness.\n\nBuilding a team is a huge task that requires a deep understanding of man management and great leadership quality.\n\nCreating Contents\nContent creation is a smart way of generating traffic to your site and establishing yourself as an ‘influencer’ in your niche. However, It’s important to establish a content strategy before you start creating content. Kristina Halvorson, CEO of Brain Traffic in an interview with Widen, said that “Your holistic marketing strategy always has to come first. Content marketing is a tactic. It needs to serve a larger strategy – one with meaningful goals. If you want to try it as a tactic, fine. But recognize that it has to map back to that strategy and be realistic about where the money to support it is going to come from budget-wise. “\n\n“The biggest difference is that a strategy makes your efforts intentional and targeted, rather than “let’s create as much content as possible” … which can result in a big landfill of useless, irrelevant, undifferentiated content.” She continued\nOne important lesson to learn from Kristina’s interview is that, although, content creation is  good when it is fashioned to satisfy the audience, but it’s bad when it fails to satisfy the need of the viewer, suffice to say that content creation losses it value when you begin to give more attention to quantity instead of quality.\n\nInbound Marketing\n\nInbound marketing has practically displaced the old-fashioned marketing strategy. With inbound marketing, marketers no longer have to go out to get prospects. All the marketer has to do these days is to create quality content to attract views to their website. This style of marketing does not only attract wider customers it also allows the company to be found easily. Brian Halligan, CEO of HubSpot, in an interview with Marcus Sheridan, said \n“I knew the way people shop and buy had changed, and that businesses needed to change how they market and sold to match it” What we underestimated was the need for agencies to adapt their model to an inbound approach, which our agency partners have done(who said this).” He continued “Realistically, many of our agency partners went from being dependent on one retainer a year and praying and hoping the client wouldn’t churn to being SaaS-based businesses where recurring revenue and measurable results are the norm–it has truly transformed the agency world in a way we couldn’t have guessed”\nWhat are you waiting for? Start taking the full advantages of inbound marketing.\n\nTAKE ADVANTAGE OF LINKEDIN\n\nLinkedin is a business-oriented social networking service, founded in 2002. It has over 100 million active users; the site has grown into an online social network. Linkedin helps you develop your business in different ways e.g. Building an online community; given the number of users that visit the site daily, LinkedIn gives business owners an opportunity to build a network of followers. Linkedin also gives you the opportunity to interact with your customers and recruit new workers. A research conducted by Weber Shandwick, a public relations firm, shows that 80% of the chief executive officers of top rated companies worldwide make use of social media.\n\nOperate a Virtual Company\n\nWikipedia defines a virtual office as one that provides communication and address services without providing dedicated office space. It differs from \"office business centers\" or \"executive suites\", which provides office space. The site also highlights the services of virtual companies, these include Remote receptionist,  Virtual assistant (mostly working from home), Answering services/call centers operate from a centralized location, Phone answering service, Professional address, Mailing address, Reception courtesies etc.\n\nSetting up a virtual company is a good option if you are planning to start with a low budget, you don’t have to worry about leasing office space, buying equipment etc. Debby Carreau, CEO of Inspired HR, talked about how she moved her company to “the 21st-century way of doing business.” \nShe recounts that “Our first step toward evolution was research. Our findings reinforced our hypothesis: Clients today are no longer willing to pay for fancy offices, overeducated and under experienced MBAs, or large teams to solve relatively simple issues. They want authentic, long-term relationships; lean teams to work with them, not directing them; and, most importantly, they want value, not flash.”\n\nSet Your Goals\n\nEvery CEO knows the importance of goal setting in business development. Setting your business goal gives a direction of where you want your business to go. Evin E. Lofton, CEO of Catholic Health Initiatives in an interview with Adam Bryant of The New York Times replied “\"Take a blank sheet of paper and an envelope, write down a goal of something that they want to do over the coming year, then seal it. Nobody's ever going to see this except you, I tell them — it's not for your teachers; it's not for your parents; it's just for yourself.\" When asked \"What kind of advice do you give to new college grads?\" \n\nIf you want to be a great CEO you may want to start by setting a big goal.",
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