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      "title": "How to optimize eCommerce conversion rates",
      "body": "There is no single thing or magic pill that can improve your conversion rates as far as eCommerce is concerned. \n\nThere are loads of steps involved in improving conversion rates and you’ll need to adopt all of those that fit you to see noticeable results.\n\nAccording to IRP Commerce, **the average eCommerce conversion rate is around 1%.** \n\nSo even the subtlest increase in conversion rates would be massive.\n\nSo without further ado, I’ll jump right into my top picks for improving your conversion rates.\n\n\n**1. Setting up the baseline**\n\n\nFirstly, look at your conversion rate and check out the conversion rate for your industry and product type to know where you stand.\n\nPayPal transactions have a 70% higher checkout rate than non-Paypal transactions. So make sure your store supports Paypal transactions.\n\n\n**2. Keep an eye out for what the competitors are doing**\n\nIt’s important to look at the changes competitors are making to their landing pages. Find inspiration from top-performing landing pages and implement them on your site.\n\nCheck out a few e-commerce sites that are doing well and analyze what they are doing right.\n\nI’d also suggest looking at Ezra Firestone’s works. He pretty much knows how to design a really good eCommerce website.\n\n\n**3. Building your brand with testimonials**\n\nThere is an option on Fiverr where you can hire professionals to be the spokesperson for your product for like $10.\n\nFor example, if yours is a medical supply e-commerce site, you can hire a doctor to be the spokesperson for your products and get a video testimonial featuring them.\n\nThis lends a certain sense of credibility to your product and landing page.\n\nYou can also get average everyday people to feature in your testimonial to attract different demographics.\n\nBut make sure that you don’t make claims that open you or them up for liabilities in the future.\n\n\n**4. Have a color scheme for your site**\n\n\nThis is a major issue with most e-commerce sites. Most of them have attention-grabbing CTAs (call to action), usually red, but they don’t follow a fixed color scheme throughout their site.\n\nThe result is a jarring experience for the user.\n\n\nMake sure you follow a color scheme that’s not all over the place. You can use any color for CTAs as long as you can make them stand out from the rest of the page and uniform color schemes help with this.\n\nIt’s also a good rule of thumb to make all of your buttons and CTAs the same color so that users can locate them easily.\n\n\n**5. Using chat to create FAQs**\n\n\nThe chat button on your site is an incredibly powerful tool. You need to analyze the most frequent questions, the landing pages they are on, and common themes in customer queries.\n\nThe next step would be to incorporate these into your landing pages and you’ll see your conversion rates improving.",
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      "author": "saheen",
      "permlink": "from-remote-work-to-virtual-work-5g-is-reinventing-the-way-we-work",
      "title": "From Remote Work to Virtual Work, 5G is Reinventing the Way We Work",
      "body": "**COVID-19 to act as a Catalyst**\n\nDid you realize? The working world is evolving, forcing organizations to think and act differently. Nothing happens without a trigger. In most cases, these triggers are trends.\n\nWhat are these trends? Globalization, Mobility, Changing Demographics, and Technology are a few to mention.\n\nIf we focus on Technology alone; Big Data, Collaboration Tools, Wearable Devices, IoT, Cloud Computing, and 5G are some of the recent trends. This blog will take you through how 5G is enabling organizations to Reimagine and Rethink the way they work and how 5G is solving a lot of tech headaches. \n\nIt was already predicted that an economic recession will [spur investments in technology](https://hbr.org/2019/05/how-to-survive-a-recession-and-thrive-afterward). The owners and CEOs will need to find alternate ways to increase efficiency, drive revenue, and meet customer needs. Remote work is one such measure companies are adopting to make it work. As firms worldwide embrace remote work in the wake of COVID-19, we expect remote working culture to be the next trend.\n\n**Remote Work: Story so far & Roadblocks**\n\nIn fact, remote work culture was one of the most defining tech trends of the past decade. The report by [GetApp](https://www.getapp.com/resources/decade-in-tech/#remoteWorkNearlyQuadrupledInTheLastDecade) found that remote work expanded by nearly 400%. Quoting the report “The rise of remote work during the last decade has been driven by the proliferation of powerful mobile devices, ultra-fast internet connections, and the pervasiveness of cloud-based storage and SaaS solutions.” \n\nWith all the above-said factors which enhanced the adoption and acceptance of remote work culture, companies also faced a lot of tech headaches in implementing it properly. The shoddy WiFi network will lead to the slowdown of internet speed, digital distractions, inefficient communication, poor video calls, heavy buffering, etc. Besides, in-person sociability or daily face to face interaction is a major factor that boosts employee productivity. \n\n**5G to the Rescue**\n\nTo accelerate business capabilities, 5G is addressing the fundamental needs such as: \n\n- Connecting more devices faster than it is now\n- Reduce the lag time between devices\n- Enabling the bulk volume of data transmission from a large number of devices with better responsiveness \n- Higher bandwidth & lower latency\n- The above concerns can be addressed once 5G is implemented. Thus, 5G is going to reinvent the way people are working from home and the above factors enable 5G to host new business applications.  \n\nThe current internet revolution makes it possible to work remotely without many disruptions, but 5G will enable VIRTUAL WORKING. \n\nLet us look at the changes it will bring to different work functions:\n\n5G will augment changes in remote work, virtual meetings, hiring, training, or other work functions.\n\nAccording to the Consumer Technology Association, once complete, [5G will be 100 times faster](https://www.bloomberg.com/news/articles/2016-05-02/5g-networks-will-do-much-more-than-stream-better-cat-videos) and 5 times more responsive than today’s networks. Download speed of 20 gigabits-per-second means 5G will enable more specialized tasks at the workplace like: \n\n- Hold remote meetings in virtual spaces, remote trouble shootings, remote business meetings, thus saving the operational cost.\n\n- Interactive digital whiteboards – 5G enables transmitting a lot of data in a very fast and responsive way and thus digital displays will be able to interact with mobile devices, applications, and cameras.\n\n- Virtual and augmented reality – With 5G, it will provide more immersive & interactive content experience, to make it as fully-realized collaborative technology.\n\n- 5G will enhance highly data-intensive services Multiperson video conferencing.\n\n- 5G will empower IoT by allowing real-time collaboration between employees and things.\n\n- Real-time cloud processing will be easier with 5G as the speed and processing capabilities increase. It will boost productivity. How 5G Will Boost Enterprise Investment In Cloud\n\n**Impact on Video Conferences**\n\nIt seems that the combination of 5G and increased remote work will lead to more video conferences. This may be a piece of welcome news to people who have suffered through meetings, whether it was due to video freezing up, or forgetting to put the mute button on before making an awkward comment. 5G is all set to eliminate these deficiencies. \n\nLet’s see how: \n\n- Speed: As mentioned above, 5G will be 100 times faster and five times more responsive than today’s networks. The increase in speed can improve streaming speed, download speed, video calls, and conferences with much more ease. More devices can work much more quickly and simultaneously with 5G.\nBandwidth: The increased bandwidth, which is approximately allowing for 1,000 devices per meter on a connection will boost the network speed and fewer dropped connections. 5G bandwidths are projected to be 10 times higher than 4G LTE.\n \n- Video Quality: Better speed and bandwidth can facilitate calls in HD and 3D without lag, latency and other interruptions. \n\n- Mobility: Mobility is one of the underrated advantages of 5G,  one can easily connect with their partners, stakeholders, and colleagues via video, anytime, and anywhere. This is possible because 5G relies on higher frequency radio bands. The frequency of 5G ranges from 30GHz to 300GHz while 4G operates at 6GHz. It is a massive improvement. \n\n**Impact on AR and VR**\n\n5G can improve virtual meetings with the help of  [Virtual Reality](https://www.fingent.com/virtual-reality/) and [Augmented Reality]([https://www.fingent.com/augmented-reality/]). With 5G remote meetings could be held in virtual spaces. What would this look like? Each participant could be at home but feel like they are sitting around a table with the other participants, thus making use of VR technology.  Also, new capabilities like digital whiteboards would also be available.\n\nAR augments elements and other things in the real-world environment, whereas the task of VR is to immerse users fully in a virtual environment. The objective here is to manipulate and trick the minds of employees to feel and enjoy the immersive experiences. Although VR & AR is in use now with 4G, it hasn’t attained it’s full potential yet.  AR and VR  solely rely on network connectivity. Any disturbance in the connectivity will result in an unsatisfactory and unpleasant customer experience. By offering rich levels of computing power, 5G can take it to the next level. \n\nFor example, the [NBA has tried weekly broadcasts](https://www.forbes.com/sites/shlomosprung/2019/03/15/behind-the-scenes-how-the-nba-is-using-virtual-reality-to-get-fans-closer-to-the-action/) in virtual reality (VR). It was providing viewers with a chance to see the action from the best seats anywhere in the house. However, due to blurred pictures being reported, the VR broadcast was turned down. But with 5G this problem can be solved. \n\n**Improved VR Training with 5G**\n\nThe limitation of 4G when it comes to the application in VR is already proven. With 5G and it’s better bandwidth and speed, VR training will be much smoother and effective. 5G will help unlock the full potential of VR by causing a 10X decrease in latency. In VR, users will lose interest when the latency is over 20 ms. 5G guarantees a latency of sub-5 or sub-2 ms latency, which will provide an amazing user experience. As VR is all about immersion – feeling like you are in the virtual environment – this is incredibly important. For VR head-mounted displays (HMDS), currently, it requires a powerful PC to run them, which limits the application and enjoyment of VR to a certain location. Implementing 5G will push the power consumption, storage, and processing power away from the PC and will push into the edge cloud. \n\n**Improved AR Training with 5G**\n\nAR is highly data-intensive –  even a minute of AR will consume 33 times more traffic than one minute of a 480p video, so you can see the impact 5G is going to have on AR. One peculiar thing about AR is that it expands on human potential, allowing people and machines to function better together in a collaboration that what they both could do alone. AR superimposes digital information, enhancing the real world we see, offers additional information that improves the comprehension. \n\nImagine the conceptualized design of a product you are going to build printed in a piece of paper, and imagine you are seeing that product right in front of you, appreciating all the specifics, and realizing what it would look like in real life, this is the difference between AR training and traditional training. AR aids point-of-need visual learning in real-time. AR training organizations can enhance the experience of training around the existing data and information. \n\nOrganizations can train their employees and partners more effectively using AR. AR provides a highly visual and interactive format that is far better than normal text and video approaches. For example, imagine a SAAS platform or an Office Collaboration Software that enables employees to scan the product and receive direct training in a highly immersive experience. This will further increase productivity, reduce the time, and provide better flexibility. \n\n**Other ways in which day-to-day work will differ with 5G**\n\nRemote work was made feasible by high-speed broadband internet, video conferencing, and other technologies, thanks to the increase in communication speed. Now, the next challenge is simulating the collaboration and co-worker interactions of the traditional workplace. That’s where holographic calls come into the picture. It is possible through remote meetings that could be held in virtual spaces with the help of 5G. The holographic calls show us a 3D projection with the help of 5G. This is one such example of how day-to-day work will be different from 5G.\n\nA holographic call allows companies to organize meetings in a shared holographic workspace. Participants can share the content, both 3D and 2D within this workspace. It will be visible to all other colleagues or clients attending the meeting.\n\nIt is also possible for anyone to interact with each other differently, like in the real world. Suppose, If a person decides to roam around the workspace, which is shared, their avatar, the disembodied version of their head and shoulders will move as well. Such movements are visible to everyone except the same person.\n\nFor digital whiteboards, 5G can further enhance connecting a large number of  IoT devices from movement sensors to smart printers to usher the workspace environment to go digital. \n\n**Real-world example**\n\n[Volvo Car is using HoloLens](https://cloudblogs.microsoft.com/industry-blog/en-gb/manufacturing/2016/11/29/hololens-peering-into-the-soul-of-a-volvo/) to demonstrate the extensive safety features of their cars to clients. The technology helps educate clients, close sales, and ultimately places the emphasis on safety, the key element of Volvo’s brand. \n\n**Security and other concerns for 5G**\n\nEven though 5G offers huge potential for businesses around the world, it seems the technology is much more complex when it comes to security concerns. \n\n5G will enhance location tracking and personal data collection. Since 5G signals are short-range, it requires more cell towers covering a much smaller area. It means they know your exact location which is a piece of sensitive information. \nAs per a research study by Purdue University & the University of Iowa, 5G inherits many security policies and subprotocols from its predecessors, which are more error-prone and thus raise privacy and other security concerns.\n\n*Originally Publish on Fingent Blog - https://www.fingent.com/blog/from-remote-work-to-virtual-work-5g-is-reinventing-the-way-we-work/*",
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      "title": "COVID Impact and SEO: A Checklist for Small Businesses to Step Up SEO Game",
      "body": "**Rank Google Map Listing**\n\nEvery small business often commits to this mistake of setting up a Google My Business Account and leaving it behind after filling the details. Map listings are occupying the top positions in SERP for localized keywords. However, it's not as easy as ranking website pages. But the advantage is not many businesses focus on ranking map listings, any firm can have an early advantage here. \n\nEfforts to improve map listing rankings can also influence your local SEO efforts and positive impact on overall rankings, to rank more pages for locally relevant keywords. \n\n**Mix Traditional Marketing with SEO**\n\nThe best thing about SEO is, there are thousands of ways in which you can build links. The more you get creative, the more link earning opportunities you get. For a local business, putting more effort into traditional marketing for local promotion efforts can yield positive signals for SEO. Since the target audience size is relatively small for a local market, not much money has to be spent on promotion. It can boost brand awareness and will result in earning natural links from local websites - A big ranking factor for local SEO. \n\n**Locally Relevant Content Marketing**\n\nContent marketing is very vast and a big platform for promotion. Most often target content marketing for an international or national level audience. However, if they could further break it down and publish locally relevant content suiting the local aspiration of people, it can yield a better result, and easy to scale and measure it. \n\n**How can SEO agencies help small businesses?**\n\nAdopting a growth marketer mindset is what SEO professionals have to do now. So how to make a positive growth impact for the weeks and months to come? \n\n1. Focus on the DATA available to formulate ideas and strategies\n2. Dig deep into new search trends and online behavior of your target group\n3. From the insights, come up with new content creation ideas \n4. Match the value of your products/services with that of the needs/wants of target customers \n\n**Ditch the conventional methods** \n\nForget the average keyword search volume, for now, look for the trending keywords in Google Trends. The average search volume wouldn't give an exact picture of what people are searching for. For example, Vacation, Travel Insurance and all have huge historical volumes, but less search now, hence developing content around it now is a waste of money. \n\nThe surge in online search means people are looking for more quality content, upgrade the traditional guest post approach, and go for a guest blogger by providing thought leadership contents (leverage the thought leader's profile). Who wouldn't love to publish a story written by a CEO on a very critical topic that could serve enterprise problems?  The benefits are two-fold, branding content for you, a good backlink, and valuable content for the publishing site. \n\n**Updating Old Contents** \n\nContent is the king! However, it's very costly to generate good quality content and it's advised to cut the content budget. Rework and update the old blogs, case studies, whitepapers by adding more relevant data. \n\nMake a list of blogs that rank outside the top 10 from Search Console. Find out the keywords for which it is currently ranked. Add more content around these keywords, and you can see more organic traffic inflow in no time.",
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      "title": "All You Need To Know About SEO Compatible Content",
      "body": "**The Big Impact of SEO Compatible Content**\n\nBack in 2018, Google updated the algorithm to include [Neural Networks](https://seohackercdn-seohacker.netdna-ssl.com/wp-content/uploads/2018/09/Neural-Matching-Search-Result.png?x50242). This was a game-changer for SEO article writing or copywriting. A neural network is a series of algorithms that recognize underlying relationships between a set of data through a process that emulates the way the human brain operates. The BERT algorithm update enhanced this process. So in short, the age of keyword stuffing, keyword optimization is over for SEO article writing. Previously we could rank web pages by optimizing it for major keywords semantically. \n\n**Why SEO Compatible Writing is Important?**\n\nAccording to [BrightEdge](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf), the share of organic traffic is 53% of all site traffic. For B2B where the transaction size is higher, the volume is 64%. This statistic itself is required to understand the importance of Organic Rankings, and why SEO article writing is important. \n\n**How to write a quality SEO Compatible Article?**\n\nFor any page, there will be a target keyword. But optimizing content around the keyword is not enough. The deep learning element of machine learning which Google has incorporated in the algorithm looks for the subject, its authority, and expertness. See a [real example here](https://www.singlegrain.com/wp-content/uploads/2020/02/Google-BERT.png) comparing search results before and after. User-oriented optimization was considered as #1 SEO trend of 2020 by [SEJ Report](https://www.searchenginejournal.com/seo-trends-2020/?utm_source=ebook&utm_medium=announcement-post&utm_campaign=in-post-cta-1) and High Quality, Optimized Content as Trend #2. This underlines the fact said above. \n\nFor example, consider this search query: \"Applications of Blockchain in Agriculture\". How to rank this? The answer is simple: Write a very expert opinion piece around the topic. \n\nBefore 2018, you could rank for this keyword by semantically optimizing the content around the main keywords and LSI words. But now you have to write a piece of content that serves the intent of the search query by providing relevant information, expert data, insightful opinions. \n\nIn this case, the person who writes this piece should have enough knowledge on Blockchain as well as in the Agriculture domain. He should be able to talk on how the different technical aspects of Blockchain address the specific functions of agriculture. \n\nReal-life example: If you are going to a showroom to purchase a car, assuming you will have decent knowledge about the car, you can figure out whether the sales representative has enough knowledge about the specifications of the car. You are the algorithm here and the sales representative is the web page. \n\n**Myths on SEO Article Writing**\n\nI already talked about Keyword Optimization, and the concept is outdated. Another myth is content length, almost all the SEO experts suggest [content length](https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/what-is-the-ideal-content-length-how-it-affects-seo-infographic/) is a strong ranking factor. However, the ultimate authority, Google itself, has a different opinion. John Mueller of Google suggests [content length is not a ranking factor](https://twitter.com/JohnMu/status/1021690796691607552?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1021690796691607552&ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-word-count-does-not-equal-quality-content%2F262963%2F).",
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      "body": "**What is the search intent?**\n\n\nSearch intent identifies the OBJECTIVE behind a search query. Search engines try to determine the WHY of the query of the person who is searching, they also look at his past search queries to determine the best results. \n\nFor example, A person is searching \"Cost of OnePlus Nord\", this could be a transactional keyword that has the potential to end up in a purchase, also this could be an informational keyword, ideally for research purpose. Based on the past and current search behavior of the user, the search engine delivers the best result. If the intention is a purchase, a person might have also used the queries \"Best smartphones to buy\", \"best-branded smartphones to buy\". If the intention is informational, a person might have also used the queries \"Cost comparison of smartphones\", \"compare the cost of upcoming smartphones\" etc. Search engines can understand this user behavior and deliver personalized search results. \n\n**Why should you be optimizing for it?**\n\n\nBack in 2018, Google updated the algorithm to include <a href=\"https://seohackercdn-seohacker.netdna-ssl.com/wp-content/uploads/2018/09/Neural-Matching-Search-Result.png?x50242\">Neural Networks. </a> This was a game-changer for SEO optimizing. A neural network is a series of algorithms that recognize underlying relationships between a set of data through a process that emulates the way the human brain operates. This helps the search engine to understand the user intent better, and they expect webmasters to optimize the content best fit for the intent of the search query. The BERT algorithm update enhanced this process. \n\n\nAlso, Frédéric Dubut of Bing told that SEOs should focus on intent research over keyword research in 2020. The same opinion was shared by John Mueller of Google as well, he seems to agree that search engines will continue to get better at understanding intent and rely less on keywords.",
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      "body": "**How can brands know if their social media efforts are paying dividends?**\n\n\nThe first step is to identify the KPI. The most important ones are: \n\n1. Audience Growth (Likes & Followers)\n2. Engagements (Likes, Comments, Shares)\n3. Traffic Generation\n4. Lead Generation \n5. Customer Support \n\nThe next step is to find out the relevant social media channels which fit best for above KPI's. For example, Twitter is the best channel for Customer Support, LinkedIn is the best for B2B Lead Generation, Instagram is the best for Engagements. \n\n\nOnce the above two steps are done marketers will have a clear idea of what they are expecting. \n\n\n**What should brands measure?**\n\nThe final step is to measure performance. For example: \n\nFor Audience Growth, Check whether the increased likes/followers have resulted in better reach/impressions for your social media posts which has further spurred the engagement. \n\nFor Engagements, Look closely at the mood, words, and voice of audience engagement with your content. A positive tone means a better outlook on your brand. Also, it will help in generating more traffic to the website. \n\nFor Traffic Generation, Look at the behavior of the audience on your website. The majority of the marketers expect them to sign up for the subscriber list, case study/whitepaper downloads, lead conversion etc. \n\n\n**What should brands care less about?**\n\nIn Online Marketing, All metrics are equally important. But if I have to mention one, it would be the Click Through Rate (CTR) for very targeted campaigns like the B2B lead generation campaigns. In this case, it's all about getting the right lead, since the ticket size and CLV is high. \n\n\n**Are the metrics different based on the social network?**\n\nYes, for example, Instagram is more about engagements, Facebook is important to bring people to the website, so is Pinterest. LinkedIn is important for B2B from branding and thought leadership perspective. \n\n**Optimize Bottom of the Funnel Content For Lead Generation Campaigns** \n\nFor lead gen campaigns, brands are well equipped with TOFU and MOFU contents, but not BOFU, it's a big mistake. \n\n*Why is BOFU content important?* \n\nIt is the ultimate stage where the decision is taken. The buyer takes the final confirmation to commitment or purchase. The prospect will be well aware of the service or product you are offering. All your competitive advantage, USP, Value Proposition, Point of Differentiation will be known to the prospective buyer. He/She will be engaging with the sales representative and with a higher chance of a conversion.\n\n*Do we focus too much on TOFU content?* \n\nThe B2B Marketing 2020: Benchmarks, Budgets and Trends—North America Report found that the marketing goals are heavily prioritized on TOFU content over MOFU and BOFU.  So yes, we focus too much on TOFU content generally.\n\n*What type of content works best for BOFU?* \n\nIt depends on the product or service you are offering. For a Saas Product, a live demo session could be very effective, a very interactive video explainer of the main features (solving the pain points), etc are the most effective ones.\n\n*What doesn't?* \n\nBlog contents, Case Study, Marketing Collaterals, etc are for TOFU and MOFU, it wouldn't work for BOFU.\n\n*How do you measure success with BOFU content?* \n\nSign-Ups, Subscriptions, Purchase, etc are some of them.",
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      "title": "Predictive Analytics in Insurance - How it is making an impact on Insurance Data Analytics in 2019",
      "body": "The insurance industry is one of the largest and complex sectors for two reasons:\n\n1. Highly competitive Sector \n2. Highly regulated sector \n\nConsumers are ready to pay a premium for getting good insurance plans. But the insurance marketplace is highly diverse now, as a result, consumers preference also changes. This is one area where the use of predictive analytics can be effective for Insurance companies since the companies have to foresee the change in consumer preference.  \n\nYou may be wondering now:\n\n# How consumers preference change?\n\nWell, Consumers understand the need for personalized offerings for insurance plans.\n\nThat is why Insurance companies are shifting their core focus from a “product-centric” to a “customer-focused” approach. But it is not an easy transition.\n\nSo now the question is how to make it happen?\n\nHere is the kicker:\n\nThis is where predictive analytics plays its part in insurance and data analytics. \n\nBefore getting into how predictive analytics help insurance companies, let us look at the challenges faced by insurance companies: \n\n# Challenges \n \n1. One of the most difficult challenges faced by insurance companies is the exponential rise in types of data\n2. It has delivered an extremely rich data but extremely poor in delivered value.\n3. The conservative nature of the insurance sector is another challenge for companies.\n4. Analytics which are being used now are either primarily descriptive or historical. \n\n\n# How to overcome these challenges by using predictive analytics? \n\n\nTo gain high confidence in the predictive analytics companies has to rely on new predictive tools and database technologies which are integrated with big data that offers better and far superior behavioural information which guarantees security and solid behavioural information.\n\nThis is where predictive analytics has a solution for you! \n\nSo what exactly is predictive analytics and what is its use in insurance data analytics?\n\n_“Predictive Analytics used in Insurance Data Analytics is revolutionising the way in which companies mine data and fetch actionable insights on customer behaviour and other aspects._  \n_Predictive analytics is a big data discipline that leverages existing information to make predictions about the future._\n\n_It incorporates techniques from data mining, artificial intelligence (AI) and machine learning to make educated guesses about how customers may behave under a given set of circumstances. “_\n\n# 4 touch points of predictive analytics\n\nTo quickly summarize about predictive analytics and its impact on insurance data analytics, the main 4 touch points are: \n\n1. Enhanced upselling and cross-selling abilities\n2. A heightened customer experience \n3. Improved retention rates \n4. Overall improved customer satisfaction\n\n**What companies like GeoSure has to offer for  Predictive analytics in insurance underwriting, marketing, fraud claims etc?**\n\n[GeoSure](https://www.geosureglobal.com) has created the most:\n\n1. Highly scaled information\n2. Real-time information\n3. Hyper-local safety information \n\n**Why GeoSure?**\n\nGeosure covers tens of thousands of neighborhoods across every major city\nGeoSure analyzes massive amounts of data from trusted global sources as well as artificial intelligence data harvesting\nWhich fuels proprietary risk algorithms to create safety ratings from 1 (Very Safe/Cool) to 100 (Very Dangerous/Hot) called \"GeoSafeScores.\"​  \nHyper-local risk factors for modelling and mitigating malicious perils such as kidnap and ransom, theft, arson, political violence/riot, workplace violence\nSafety content and personal safety tools for policyholders. \n\nIn this way, GeoSure provides personalized, relative vulnerability awareness to anyone, anywhere, in real time. \n\nGeoSafeScores covers critical safety categories: \n- Overall Safety\n- Physical Harm\n- Theft\n- Basic/Political Freedoms\n- Disease & Medical and Women’s Safety\n- LGBTQ safety\n- Localized safety ratings to this level of granularity have not existed, until now. \n- Safety data applications include mobile safety awareness tools available in iOS and Android\n- Enterprise solutions for the Travel & Tourism, Insurance, Commercial Real Estate, and Transportation industry verticals. \n\n\n“In insurance, location is everything. It helps insurers understand where the risks are, whether there has been accidental (or deliberate) accumulation of risk and where their customers are.” – Tony Boobier, Analytics Leader – Insurance, IBM\n\nPredictive analytics help in getting real-time, hyper-local, personalised and other hyperlocal risk factors. That's why insurance companies are relying on predictive analytics for getting accurate insurance data. \n\nEvery data point has some relationship to a location in the Insurance Industry. Location data helps insurance companies in insurance data analytics in the following ways:\n\n- Advertise their core services\n- Find their customers who fit the user persona\n- Analyzing potential risks \n- Distribution strategy to be deployed\n- Supply chain management systems \n\n\n# Advantages of Predictive Analytics in Insurance Sector \n\n**Advantages in Underwriting** \n\nPredictive analytics assist in the underwriting process by:\n- Enabling better risk assessment \n- Enabling better classification \n- It leads to better pricing \n- Real-time support \n- Dynamic pricing\n\nWant to know the best part?\n\nPricing analytics is the tipping point here for consumers in looking for best insurers and products. \n\nFurther, it leads to better profitability for insurers since they can now target customer segments which are specific and desirable to the requirements. \n\n**Advantages in Marketing** \n\nPredictive analytics has applications for marketing in:\n- Customer acquisition\n- Retention \n- Cross-sell \n\nIt is observed that customers with more than one policy show a better and higher retention rate. \n\nThe worst part is, Inorder for each policy to become profitable it will take 2-3 years because of sales acquisition costs. \n\nThis is where predictive analytics help to solve the problem since it helps to target the right customers by predicting who may leave or churn. \n\n**Other Advantages** \n\n- Predictive Analytics can be used as an important defence against insurance claims fraud\n- Insurance fraud is one of the largest crimes in the USA which is resulting in a fraudulent loss of $80 billion (Reference - - - Coalition Against Insurance Fraud)\n- Predictive Analytics helps in to detect duplicate and fraudulent claims and flag it\n- By combining predictive analytics on future losses with past losses data, it helps in managing loss reserves\n- Better allocation of funds \n- Predictive analytics can improve cash management which can improve margins\n\nStill not convinced? Here are some key insights on why Insurance companies should go for Predictive Analytics\n\nData and Analytics served as an essential tool for insurers in recent years. Mainly to develop and design more sophisticated approached across all aspects of operations. \n\nAn incredible amount of data is flowing in from a lot of digital channels. We can see the paradigm shift in the functioning of insurance companies in areas like:\n\n- Claim processing\n- Product planning\n- Pricing\n- Customer self-service\n- Marketing\n\n Below table gives the insight about the number of insurance companies which are relying on predictive analytics, you can see the change in number when it comes to 2017 from 2015. \n\nThink about this for a moment: In the last two years, There is almost a surge of 60-70% in the number of companies who are relying on predictive analytics in Insurance data analytics. \n\nJust imagine: Still, around 30-40% of your competitors are yet to explore the application of predictive and big data analytics. This is the right time for you for a head start. You’re in a never-ending battle when it comes to insurance data analytics, so this is the right time to kick off. \n\n![](https://cdn.steemitimages.com/DQmcZWkDitKmTYTfxDRWb7NNTppS6XFL54SgGbcS5xLEXhh/image.png)\n\n\n**What’s the bottom line?**\n\nPredictive analytics in insurance helps insurance in reaching new heights. To summarize:\n\n- Improved and better underwriting profitability\n- Advanced intelligence on customer and underwriting trends\n- Very personalized products and offerings\n- Advanced risk management enabled by analytics\n- Maximized returns from investments \n- Faster claims processing leading to improved customer satisfaction\n- Real-time or near real-time analysis for responding to new business\n- Insight-driven decision making enabled by drill-down information on product, producer and customer profitability",
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      "body": "@@ -1253,16 +1253,81 @@\n ? %3C/b%3E%0A%0A\n+According to Tony Joseph - Client Engagement Manager at Fingent, \n The idea\n@@ -3934,16 +3934,68 @@\n ? %3C/b%3E%0A%0A\n+According to Paul James, Marketing Lead at Fingent, \n For a st\n",
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      "body": "Marketing and Sales are the two primary revenue-driving departments of any organization. So it is paramount that these two departments connect each other well in order to succeed. Experts call it the Sales and Marketing conundrum, those who excel in untangling this problem are the winners.  Organizations weigh up different structural options to streamline the process and activities of both the department. Some will treat both as the same function while others consider it as two, both has its pros and cons. What really matters is to eliminate the divide, align the goals and targets, streamline the metrics etc. \n\nWhat about a  startup? Treating Marketing and Sales as a separate entity is can go wrong  set up in its nascent stage. Both have to go hand in hand and focus should be on the sales-qualified pipeline, improved revenue and engagement margin. Metrics like revenue and margin has to be the focus of the marketing team as well along with metrics such as, say, page impressions, click-throughs, sign ups, video views or downloads. \n\nThe structure should focus on creating a culture built around : \n\n1. Driving the growth\n2. Focus on achievements\n3. Aim for the targets\n4. Involvement in all stages of the sales cycle\n\n<b>The Split  - When? </b>\n\nThe ideal time for a startup to split sales and marketing is when they have a comfortable number of active users or recognition in the market. Here, the objectives of the company will change. The organization should develop a short-term and a long-term aim. The short-term aim is to keep the engines running–this falls on the sales team. This means ensuring that it is easy for customers to adopt your product (or avail your service–whichever the case may be). \n\nThe marketing team, on the other hand, should focus on the long-term aim–be relevant in the market. Marketing team must track market trends, a change in consumer behavior, make it easy for customers to access your product/service and keep up with the industry trends. Marketing needs to continuously reach out to the market and keep up their product’s (or service’s) the top of the mind recall. \n\nGetting stuck on either one can be disastrous for a startup. Focusing only on longer-term goals can drive you to financial ruin early; unless you have deep pockets. Closing sales and gaining customers are just as important as marketing yourself. Similarly, only focusing on acquiring customers puts a myopic vision of what the product needs to achieve 5-10 years down the line. You can quickly become irrelevant.   \n\nAdmittedly this is not an easy scale to balance, but one that is critical to your business growth. The secret here is to well define your objectives and have your teams follow them consistently. Both the sales and marketing teams must work in tandem, without obstructing each other’s priorities, to achieve this harmony.\n\n\n<b> When should a  startup decide to split marketing and sales?  </b>\n\nAnyone who is being involved extensively with sales and marketing for a couple of years would say that it is best to have separately dedicated resources for sales and marketing right from the start i.e. even before you launch the product It certainly helps to build strategies way before your product hits the market and lay out the foundation, so that the scaling of the team becomes easier as the product grows. \n\nSales and marketing processes have changed over the years considerably; from direct pitching to social selling, trying to give a very unique and personalized experience to customers. And with that, the sales and marketing functions have evolved as well requiring unwavering focus, industrious planning and execution. Which ultimately calls for the precise splitting of responsibilities right from the start to avoid wastage of effort and misdirection\n\n<b>How would splitting marketing and sales be effective for a startup? </b>\n\nFor a startup, it is essential to build visibility as well as get early adopters for the product. If starting from scratch, there would be tonnes of effort that has to go into marketing as well as sales to even rise above the horizon and get in front of your customers. If the budget permits, It would be great setting up separate teams handling sales and marketing, so you have a very focused effort going in and have resources on-board with relevant experience in their core responsibilities helping you build processes and teams.\n\n<b>What happens when a startup does not make the split on time?</b>\n\nWell, for like any job function or resource, being able to focus is absolutely necessary for optimum efficiency and output. If you have the majority of your team members handling cross-functional responsibilities, they would be able to allocate very less time for their core responsibilities. Also, accountability becomes a challenge especially with people handling responsibilities outside of their core area of expertise. \n \nBut said that, it is not wise to run the sales and marketing teams as two isolated units. Essentially both the sales and marketing team work towards the same goal but adopt different paths that criss-cross often. Organizations always believe both teams should work together as a single cohesive unit constantly exchanging feedback and learning from each other, but at the same time, clear functional boundaries and responsibilities being defined.",
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      "body": "<i>“The gladdest moment in human life, me thinks, is a departure into unknown lands.” – Sir Richard Burton </i>\n\nThis sentiment reflected in the 19th century holds true even today.  Quote by Sir Richard Burton, the Victorian explorer and writer who craved adventure.\n\nSince the 1950’s, technology and innovations have set the travel industry ablaze by facilitating a common man to travel around the globe. Travel and tourism is not anymore an activity of a narrow social stratum or class but the whole widening middle class is getting progressively involved in it. Travel technology solutions, corporate travel solutions etc. pave way for a more comprehensive travel ecosystem.\n\nBut as globetrotters are venturing further to unexplored destinations or territories, the risk of travel has also increased exponentially. With political instabilities, terrorist and violent activities, theft and physical harming, attack on women etc. seem to be constant and growing around the world, it is quite a tedious task to map the risk.\n\nThese risks are confronted by communities, travelers, individuals and industries alike, as travel is undertaken for commuting, business and pleasure.\n\n<b> How to tackle all these risks? </b>\n\nThat is where Big data analytics comes into the picture. The advent of Internet & Big data and its impact on travel industry was remarkable. Many industries were reluctant and shy to adopt big data in its early innovation stage. Being an early adopter of big data, travel industry had a head start and was on the frontline to take advantage of it. Thus, travelers can now prepare for all the risk complications with the help of big data.\n\nIn short – From follow-up tools to predictive analysis\n\nThe travel industry has been lingering on follow-up tools until the emergence of big data and predictive analytics. Follow-up tools was a method of analyzing process efficiency to identify small changes that could save time. Now the transition and the switch to predictive analysis is taking place. Thanks to the progress we made in advance computing technology and algorithms.\n\n<b> How can travelers make use of it? </b>\n\nConsider a scenario in which you are exploring an unfamiliar place, either for your corporate meeting or for a casual backpacking vacation. Wouldn’t it be wonderful to have a mobile app which delivers location-specific assessments by analyzing up-to-date crime and safety-related statistics? That too a real-time analysis!\n\nThis safe travel app was developed by  <a href=\"https://geosureglobal.com\">GeoSure Global</a> – who is the world leader in developing the most highly scaled and timely location safety ratings. GeoSure is the first to map neighborhoods in every major city around the world into dynamic safety “temperatures” known as GeoSafeScores™.\n\nGeoSure combines safety-related information gathered through machine learning from thousands of data sources, then models all that information through sophisticated algorithms. The results are scores reflecting localized safety conditions in neighborhoods across the globe.\n\nThey are gathering, organizing, and analyzing data from sources all over the world including WHO, UN, CDC, Interpol, human rights organizations, city and country crime statistics, plus propriety data feeds, specialized social networking sources, and more.\n\n<a href = \"https://preyproject.com/\"> Prey </a> is another app which lets you track & find your phone, laptop, or tablet. Protect everything which you hold valuable. Once any of your items get stolen, it will help you in tracking and find your devices. Only when you request, the app will deliver data like pictures of who’s using your stolen device, current location, the wifi networks surrounding it, public and private IP addresses, and much more and thus gather and delivering detailed evidence back to you.\n\n<a href = \"https://www.fonetrac-go.com\">FoneTrac</a>, developed by IMG GlobalSecur Inc. offers a check-in button so that operators can maintain interaction with the system, if there is an emergency it will help you to tackle it using an alarm feature. If a user fails to check in to the target destination within the specified time, the app alerts concerned people to a potential missing person situation",
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      "body": "After graduating I was not actually sure to work for someone else or do something on my own. Thought of being independent and creating my own destiny won in the end. Some of my friends suggested me few sites like Fiverr, upwork and freelancer .com. \n\nI was enjoying my life as a freelancer, all these platforms has lot of opportunities, more over I liked my freedom. But there were some issues with these platform like the fees are really high around 20%, delay in withdrawal etc. \n\nThat's when I stumbled upon Boon platform. I was actually very excited to see a blockchain platform for freelancers as I believe blockchain is the future. \n\n![](https://i.imgsafe.org/32/32d272f904.png)\n\nI started a digging a little deep. What I found blow my mind away. Boon claims to be worlds first Artificial Intelligence powered decentralized job marketplace. \n\n## Artificial Intelligence Powered Decentralized Platform \n\nBoon uses Artificial Intelligence to rate and match talents and clients. I believe this is really gigantic because I know its really unfair to compare a $5 job to $5000 job in all the present job platforms. This kind of intelligence is an essential today.  According to white paper there are 36 elements used to rate and rank a freelancer on Boon platform. \n\n## No Language Barriers \n\nI always find it difficult to deal with clients whose first language is not English. This is always a hindrance to get the requirements initially as well as the success of the project. \nBoon platforms offer Artificial Intelligence assisted translation live on the platform, which is amazing and essential for a marketplace like this. \n\n##   More Secure Identity Protection\n\nI am always worried about a rogue employee stealing my identity in all these site. Boon has Artificial Intelligence powered Identity verification which completely eliminates the human intervention. \n\nI think this is gonna be a game changer in job market place if they are able to implement it well. \n\nI really hope they be a success because this will really help all of the freelancer economy to boom. \n\nCheck out [www.Boon.vc](https://www.boon.vc) , there is 20% bonus for next few days as per the website.",
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      "body": "After graduating I was not actually sure to work for someone else or do something on my own. Thought of being independent and creating my own destiny won in the end. Some of my friends suggested me few sites like Fiverr, upwork and freelancer .com. \n\nI was enjoying my life as a freelancer, all these platforms has lot of opportunities, more over I liked my freedom. But there were some issues with these platform like the fees are really high around 20%, delay in withdrawal etc. \n\nThat's when I stumbled upon Boon platform. I was actually very excited to see a blockchain platform for freelancers as I believe blockchain is the future. \n\n![](https://i.imgsafe.org/32/32d272f904.png)\n\nI started a digging a little deep. What I found blow my mind away. Boon claims to be worlds first Artificial Intelligence powered decentralized job marketplace. \n\n## Artificial Intelligence Powered Decentralized Platform \n\nBoon uses Artificial Intelligence to rate and match talents and clients. I believe this is really gigantic because I know its really unfair to compare a $5 job to $5000 job in all the present job platforms. This kind of intelligence is an essential today.  According to white paper there are 36 elements used to rate and rank a freelancer on Boon platform. \n\n## No Language Barriers \n\nI always find it difficult to deal with clients whose first language is not English. This is always a hindrance to get the requirements initially as well as the success of the project. \nBoon platforms offer Artificial Intelligence assisted translation live on the platform, which is amazing and essential for a marketplace like this. \n\n##   More Secure Identity Protection\n\nI am always worried about a rogue employee stealing my identity in all these site. Boon has Artificial Intelligence powered Identity verification which completely eliminates the human intervention. \n\nI think this is gonna be a game changer in job market place if they are able to implement it well. \n\nI really hope they be a success because this will really help all of the freelancer economy to boom. \n\nCheck out [www.Boon.vc](https://www.boon.vc) , there is 20% bonus for next few days as per the website.",
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      "author": "saheen",
      "permlink": "world-s-first-artificial-intelligence-powered-blockchain-job-marketplace",
      "title": "World's First Artificial Intelligence Powered BlockChain Job MarketPlace",
      "body": "Artificial Intelligence (AI) will in the blink of an eye overwhelm the worldwide economy, changing each feature of your everyday life. The AI market has an expected worth of $230 billion today, and by 2025, it is anticipated to exceed $3 trillion. From that point, it will assume control over the economy totally.\n\nThe gigantic deluge of capital and advancements will bring about stunning new improvements. AI will reclassify the world's driving businesses, from medicinal services and education to finance and co-ordinations. Specialists call AI the most essential mechanical progression in the historical backdrop of humankind… and they are correct. \n\nCorporately, the dominant part of AI examine is controlled by Google, IBM, and online networking stages, which are all boosted to store and privatize their manifestations for the benefit of investors. \n\nNation states are the most dreaded operators creating AI tech. The United States and Russia have quickened their endeavors into AI innovation drastically. China has likewise declared its expectation to end up noticeably the worldwide pioneer in AI research about by 2030. \n\n“Artificial intelligence is the future, not only for Russia, but for all humankind. It comes with colossal opportunities, but also threats that are difficult to predict. Whoever becomes the leader in this sphere will become the ruler of the world.” — Vladimir Putin\n\nIn the meantime, research institutions have no real way to share their advancements regardless of whether they need to. \n\nThe greatest factor to overcome is the absence of interoperability, which prevents scientists and designers from utilizing existing advancements. This leaves AI tech divided, consigned to limit functionalities or overwhelmed by organizations that can manage the cost of bespoke AI incorporation. \n\nDecentralizing AI is our most obvious opportunity to utilize AI capabilities. \n\nBoon Tech is trying to achieve that by building a AI powered decentralized Job Platform on blockchain. \n\nThis is the first Artificial Intelligence platform utilizes the extraordinary AI power to match the right talents for companies, entrepreneurs and corporations to utilize.  Boon Tech is achieving the greater part of this by building up the extraordinary energy of AI specifically to the general population. \n\nThis is gigantic. \n\nEach market, industry, and specialty will have the capacity to utilize Boon Tech further bolstering their business. \n\nUntil this point, AI coordination at scale was incomprehensible. Boontech sets the phase for another option  by making a permissionless, open access commercial center of AI marketplace for all.\n\nIn the event that it works it could utilize AI, boosting the speed of development, expanding access to innovation, and spreading the advantages of AI for all. \n\nThe AI-to-AI economy is coming soon, don't pass up a great opportunity \n\nOn the off chance that Boontech does not play a main part in AI, we will at present get every one of these innovations… it's simply that the advantages AI makes will be overwhelmed by an unfathomably little club of partnerships and country state elites.\n\nPlease visit the site and let me know your thoughts. If you like this post, give it a clap and share it with your friends and groups \n\n[Visit Boon Tech ](https://boon.vc/registration/?refid=12201710111145)",
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      "body": "You made it. Highly inspiring post. I analyzed all the links you mentioned and finally the BoonTech. This is awsome. I registered here https://boon.vc/registration/?refid=12201711035649 . Are they  really going to integrate Artificial Intelligence? If its like that, then no other ICO can beat them.",
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