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      "permlink": "howtostartanichewebsitein2020step-by-steptutorial-dtsfweo7f7",
      "title": "How to Start a Niche Website in 2020 (Step-by-Step Tutorial)",
      "body": "I personally got my\r\nstart with niche websites and it was how I was\r\nable to learn how to SEO the right way, which then\r\nallowed me to get clients with my SEO skills that\r\nI developed by building out niche websites. So I'm super excited to show you, so let's jump right in. In this lesson I'm going\r\nto explain the difference between a niche site and\r\nan authority website. Let's jump right in. So let me start by saying that\r\nevery website's technically a niche website because you're\r\ngoing to target a niche, but the big difference is how you decide to target a niche. For example, an authority\r\nsite targets a larger niche while a niche or micro\r\nsite website targets a niche within a niche. Let's take Gotch SEO, for example. Gotch SEO is an authority\r\nwebsite in the SEO industry. But when you take a step\r\nback my website is actually a micro niche of inbound marketing, inbound marketing is a\r\nmicro niche of marketing, and marketing is a\r\nmicro niche of business. So technically SEO, as a\r\ntopic, is a micro, micro, micro niche of business. So with that said, how do you\r\ndecide what route to take? Well I personally think\r\nthis whole discussion about whether you should create a niche website or a larger niche website\r\nis pretty useless. All that matters is that\r\nyou can find a niche that you can actually\r\ncompete in and if you have just a minor passion in that\r\ntopic, that's even better. It's not necessary,\r\nbut it certainly helps. Now, I'll be covering how to find a niche and whether or not you\r\nshould build a brand verse a personal brand in later lessons. But for now, don't worry\r\nabout whether you're creating a micro niche or an authority website. Just remember that the\r\ngoal is to find a niche that you can actually compete\r\nin from an SEO perspective. More on this later, but before\r\nI sign off on this lesson, I want to establish\r\nsome expectations about building niche websites. The first thing you need to\r\nunderstand is what you do today won't produce results tomorrow, but it will produce\r\nresults over the next few months and years. Building niche websites\r\nis a long term game. Now, you will definitely\r\nnot get rich overnight using this monetization model, but there is a compound effect. Once your SEO and website picks up steam, the income will slowly\r\nstart to roll in and then it will become more consistent, and then you'll know how\r\nthe whole system works which allows you to take\r\nyour skills and build niche site after niche site. Or you can just continue\r\nto build and reinvest into your existing site, but the hardest part is\r\ngoing to be producing content and taking all kinds of\r\nSEO actions and not seeing results right away. This is totally normal. Even on Gotch SEO I spend\r\nweeks writing a single piece of content and I\r\ndon't technically get paid while I'm producing this content. However, I will drive leads\r\nand sales once I publish it because of my email\r\nlist and other audiences on other platforms, but\r\nthat's all short lived until the page ranks in Google. That means sometimes I'll\r\nwait two to three months for these pages to drive new traffic. The point is that you\r\njust have to be patient. Just do the work and trust the process. And this is particularly\r\nimportant for new websites which are incredibly\r\nstubborn in the beginning. You can do everything right\r\nfrom an SEO perspective and still not rank because\r\nyour website is simply too new and not authoritative enough. You can rank for long\r\ntail keywords within three to six months, but it's\r\nprobably going to take six to 12 months for a new\r\nwebsite to rank from body or more competitive keywords. So to conclude, think long\r\nterm about this process, be patient, trust the\r\nprocess, and do the work. If you can change your\r\nmindset to think of your niche website as an investment, it makes everything much easier. Whenever you're feeling\r\ndown about the progress of your niche website, just read this quote from Warren Buffett. Someone's sitting in the\r\nshade today because someone planted a tree a long time ago. Or, no matter how great\r\nthe talent or efforts, some things just take time. You can't produce a baby\r\nin one month by getting nine women pregnant. So that's all for this\r\nlesson, thank you so much for watching and I'll\r\nsee you in the next one. So the focus of this lesson\r\nis going to be on building a list of potential\r\nniches that you can enter. Now, the following lesson\r\nwill help you narrow down this lesson and ultimately\r\nallow you to pick a niche, but for now let's just focus\r\non finding some possible niches for you to enter. So the first thing I\r\nlike to do is think about my life in general. Simple ask yourself, what\r\nare you passionate about? What are your hobbies? What are your interests? What are your skills and strengths? What are things that make you happy? What are things that make you mad? And now that I've got your wheels turning, I'm going to actually do\r\nthis exercise with you. So let's start with your passions. So my passions are trying to\r\nbecome a better entrepreneur, helping as many people as\r\nI can achieve their goals, developing myself and trying to get better than I was yesterday,\r\nand lastly giving back and philanthropy. Now what about your hobbies? My hobbies are very\r\nboring, but here they are. Doing fun activities with my wife, going to the movies, going to dinner, spending time with my dogs\r\nand taking them on walks, reading nonfiction books,\r\nwatching YouTube videos about entrepreneurship and marketing, watching movies or TV shows on Netflix, watching the Lakers or NBA in general, playing pick-up basketball\r\nand weight lifting, which is not really a\r\nhobby, but a necessity. So the goal here is to\r\nget your wheels turning. Most of what you write down won't qualify as a niche to enter, but\r\nit's important just to get thinking about these different things. Now, I want to show you some places where you can dive into to find niche ideas, but before I do I need to\r\ncover one very important topic. Do you need to be\r\npassionate about the niche that you enter? The short answer is no, but\r\nit can help a ton if you have at least some interest in the topic. To put this concept into perspective, I started many niche\r\nwebsites back through 2011, 2013 and my motive was to learn\r\nSEO and build a portfolio. So after some research\r\nI decided to enter the under counter ice maker niche. I created the site, ranked\r\nfor under counter ice makers and all kinds of product-related keywords, but here was the problem,\r\nI hated every single second of it because it was the\r\nmost boring topic ever. I eventually got so\r\nbored that I completely stopped working on it and\r\nfocused on the sites that I actually enjoyed working on. And one of those websites was my first, which was a baseball\r\npitching blog and I ended up selling this blog to a\r\nformer MLB baseball pitcher, and the point here is that\r\nit took nearly no will power to work on this baseball pitching blog because I already was passionate about it and I genuinely enjoyed\r\nwriting about the topic. On the other hand, I\r\nneeded maximum will power to work on the under\r\ncounter ice maker website, and even when I mustered up\r\nthe strength to work on it I didn't enjoy a single second. My point here is that you\r\nshould have some interest in the topic, or at least the\r\npotential to have interest in it once you dig deeper. With that said, here are\r\nsome places you can look to find profitable niches. The first place to look\r\nis good old Amazon, and I recommend starting\r\nwith non-branded categories. That means you should\r\nignore Amazon products and focus on the general topics, like home, garden, and tools. Open up the first three\r\nprimary categories in new tabs. So I'm going to explore\r\nhome decor, furniture, and kitchen and dining for this example. Them I'm going to hover over the drop down for home decor and then\r\nyou'll see some micro topics. Add all of these ideas to your list. Remember, we're not\r\nvalidating these ideas yet, we're just building a prospect list. Just keep going through all the categories and adding the ideas to your list. The goal here is to build a\r\nlist of at least 100 ideas. You can probably find more than\r\nenough ideas on Amazon alone but let me show you some other\r\nmethods you can use as well. The next method is to use ClickBank. ClickBank isn't great\r\nfor finding micro niches, but it can give you some\r\nideas based on the larger niches you'll see. On the left hand side just\r\nlook at the categories and expand those categories,\r\nthen add these to your list because I'm gonna show\r\nyou how to find sub-niches within these larger niches. Now what you need to do\r\nis take all the ideas you found and find sub-niches. So just copy a topic and open up Quora, and in this example I'll use baseball. So right away you'll see related topics. Add all of these to your list, as well. Go through this exercise with\r\nall your broad niche topics. Now the next method I love\r\nto use is Answer The Public. So once again, I'll just enter\r\nbaseball as the primary niche and right away I found all\r\nkinds of potential niche ideas such as baseball\r\ncards, baseball cleats, baseball caps, baseball playoffs,\r\nand even baseball bedding. Now some of these topics\r\nmay be too niche to create a website on, and may be\r\nbetter suited for an authority website about baseball gear, for example. Now the final method is to\r\ninstall a keywords everywhere plugin and then just open up Google. Then enter one of your\r\nideas and then click the spacebar and Google\r\nsuggested search feature will show you all kinds of\r\nnew topics and potential niches to enter. Then you can look at all\r\nthe ideas that the keywords everywhere plugin gives you, you can scroll to the bottom, or you can deepen your search\r\nby adding another space, entering each letter of the alphabet, or even adding numbers to your search. The combinations are truly endless. Now these methods I've\r\nshown you will help you find hundreds of potential niche ideas. I'll have a sample list\r\nof ideas I found using these exact methods I've shown\r\nyou today below the video. You can take these ideas or you\r\ncan use them as inspiration. So that's all for this video, thank you so much for watching, and I'll see you in the next lesson. So the first thing I need to establish is that this is not a full scale keyword research operation for your niche website. I'm going to show you how\r\nto do basic keyword research so that you can confirm\r\nwhat niche is best to enter. Also, you should only\r\ngo through this process with a small number of perspective niches, five to 10 perspective\r\nniches is probably ideal. So here's what you need to do. Let's say one of my perspective\r\nniches is baseball cleats. I'm simply going to take\r\nthis idea and put it into Ahrefs' keyword explorer tool. You can also use SEMrush\r\nfor this same exact process. Now there are a few elements\r\nyou want to examine here. First, is there search\r\nvolume for this primary idea? This doesn't necessarily\r\nmean you're gonna target this exact keyword phrase,\r\nbut you need to know that searchers are actually\r\ninterested in the topic. The good news is that\r\nyou don't need to guess, just follow the search volume. The next section to look at\r\nis the keyword ideas section. It's a good sign if Ahrefs is\r\nshowing different variations and sub-topics in your primary niche. Ultimately this part of\r\nthe process is to confirm that this niche has search\r\nactivity, that's it. The next part of the process\r\nis to make sure that it's actually possible to rank. Now Ahrefs' keyword\r\ndifficulty tool is helpful for a 30,000 foot view process. In this case, a KD of 11 for\r\na body keyword is a good sign. Then click on a few\r\nother long tail keywords and see what the KD\r\nfor those are, as well. In this case I clicked on\r\nthe Adidas baseball cleats and the KD is zero. I would be extremely\r\ninterested in this niche based on this information alone. Now keep in mind, you're\r\ngoing to be doing extensive keyword research and keyword\r\nqualification later on to determine what keywords\r\nto actually go after, but for now we're just\r\ntrying to get a general idea. All you need to do now\r\nis repeat this process with all your perspective niches, then give each of your\r\nperspective niches a pass or a fail grade based\r\non the SEO competition. Then once you've narrowed\r\nyour list down to the passes, rate those niches based\r\non your level of interest in that topic. Just score the niches in\r\nthree different categories, either interested, could be interesting, or not interested. Now what do you do if\r\nyou don't have the budget to invest in Ahrefs? Well, here's what you do. Install the Keywords Everywhere plugin and install the Moz toolbar. Then just enter your broad niche idea and see if it has search volume. Then using the Moz toolbar,\r\nexport the search results and then average out the DA\r\nof the top 20 competitors. If the average DA is\r\nabove 50 then it might be a competitive niche loaded\r\nwith authority websites. I wouldn't disqualify the\r\nniche through this reason alone since that's only one key word. And then if you examine 10\r\nto 20 different keywords and you're still getting\r\nDA averages above 50, then you may need to move\r\nonto a different niche. Keep in mind that it's possible\r\nto beat these authority websites by having hyper-relevancy\r\nand depth of content, it's just harder and will take longer. I would rather have you go\r\nthe path of least resistance, especially if you're new to this process. And if you're using Ahrefs,\r\nyou can go through this same exact process with their\r\nDomain Rating, DR, score, and Ahrefs' KD rating is useful, but it doesn't take into\r\naccount the overall authority of your competitor's website,\r\nwhich is a big factor. My last recommendation is to\r\ntake your time on this step, do deep research, and\r\ndon't settle on a niche before you're absolutely\r\ncertain you can compete in it. So that's all for this lesson, thank you so much for\r\nwatching and I'll see you in the next one. So the most important\r\nquestion you have to ask on every niche idea you\r\nfound is are people spending and making money in this market? So let's start with spending. The first method is to use\r\nGoogle Ads data to give us the answers we're looking for. You can either log into\r\nthe Google Keyword Planner or search your idea in Google and use the Keywords Everywhere plugin\r\nto see the cost per click. So for the example baseball\r\ncleats the CPC is 84 cents and when the CPC is\r\nhigher, it's an indication that it's a high value niche. And also that the lifetime\r\nvalue of a customer is on the high end because\r\ncompanies are willing to spend large amounts of money on ads. That's because they know\r\ntheir customer value and they know they can still\r\nbe profitable despite the CPC. For example, look up the term\r\nLos Angeles personal injury lawyer and you'll see that the CPC is $76. That's because personal\r\ninjury lawyers know that a single case can net them\r\nhundreds of thousands of dollars. So with that said the\r\ngoal of this exercise is to simple see if\r\ncompanies are paying for ads in this market. And if they are, it's a good sign. The second method is to see if companies are advertising on Facebook, as well. Just go to any Facebook\r\npage for a popular brand in your target niche and\r\nclick on the info and ads tab, and then you'll be able\r\nto see what ads a company is currently running. If some of the big brands\r\nin the space are running Facebook ads, it's a good sign. The third method is to go to ClickBank and see if there are any products\r\nbeing sold in your niche. Click on the affiliate marketplace\r\nand then find your niche. It doesn't have to be the exact niche, but at least look in the\r\nlarger niche you're in. Then just look at the gravity score for the list of products. This will indicate that\r\nproducts are being sold in this niche. So you get the point,\r\nthe goal is to confirm that businesses are spending money on ads and making money in your niche. You can also go to Amazon, Ebay, Alibaba, Commission Junction,\r\nLinkShare, and even Offer Vault to get more validation, as well. Once you've narrowed your\r\nlist based on the potential profitability, then you\r\nneed to see if the niche has a strong trend pattern. One of the worst things\r\nthat can happen is entering a non-evergreen niche with\r\ndeclining search volume and interest. That's why I generally only\r\nfocus on evergreen niches, or at least those that\r\nhave a long term horizon. For example, I wouldn't\r\nconsider SEO a true evergreen niche because Google,\r\nYouTube or any other company with a search engine\r\ncould go out of business. Now this is extremely\r\nunlikely so therefore SEO has a long time horizon. With that said, I recommend\r\nusing Google Trends to see the trend pattern\r\nfor your niche idea. Just go to Google\r\nTrends, enter your niche, and see if it has a trend\r\nthat's going upward. Also look at the suggested\r\nideas below because sometimes those are\r\nattracting more attention and you may need to pivot. Now, the trend pattern doesn't\r\nhave to have hockey stick upwards growth, but it\r\nshould at least be stable and not dramatically declining. For example, this trend\r\npattern for Ask Jeeves is an extremely bad one and\r\nwould need to be avoided. The next niche validation\r\nmethod that you need to use is make sure that people\r\nare actually searching for topics within your niche. The fastest way to find out is to use the Keywords Everywhere plugin. Just enter some keywords\r\naround your primary niche and see if there's any search volume. These aren't necessarily the\r\nkeywords we're gonna go after, we just want to make sure\r\nthat there's search activity since SEO is going to\r\nbe the primary method used to drive traffic\r\nto your niche website. You can also use the\r\nGoogle keyword planner, Ubersuggest, or Ahrefs\r\nkeyword explorer tool to validate that there's\r\nsearch activity in your niche. The final validation method\r\nis to see if there are communities in your niche. Just go to Google and enter\r\nthe simple search phrase niche + forum. And if there are forums,\r\ncategories, or threads related to your topic then\r\nthat's a very good sign. You can also go to\r\nReddit, Facebook, Twitter, or pretty much any platform\r\nand search for your topic. Then just ask, are users\r\ntalking about or engaging around this topic or niche? So just to review, you're\r\ngoing to choose a niche that, number one, you already\r\nhave some passion in or can develop interest in as you\r\ndive further into the niche. Number two, companies are\r\nadvertising in your niche and people are buying products. Number three, the niche\r\nhas a stable trend pattern and the interest isn't declining. Number four, searchers\r\nare looking for answers or solutions in your\r\nniche, in other words, there's search volume in Google. And number five, users on\r\nother platforms are engaging and discussing topics within your niche. This five step vetting\r\ncriteria should help you narrow down your list to\r\nat least your top five. So the next part of this\r\nprocess is to conduct keyword research in your top five niches to see which one has the\r\nbest chance of you winning in from an SEO perspective. So, that's all for this lesson, thank you so much for watching, and I'll see you in the next one. So first, what does it\r\nmean to be an expert? In my opinion, you're an expert in a topic once you know more than\r\nmost of the population. Now, this may sound like a daunting task, but it's surprisingly easy\r\nas you're gonna find out. Your goal is to simply\r\nacquire enough knowledge about your niche to be able to produce expert level SEO content. You do not need to be the best\r\nin the world in your niche. You juts need to be better than average and you'll be able to teach\r\npeople if you achieve that goal. So how do you actually go about doing it? Well, here's how. Think of these 30 days as\r\ntotal immersion learning. You're simply trying to\r\nget a broad understanding of your niche. And you may uncover some micro\r\nintricacies within your niche but the goal is to get\r\na broad understanding. And believe it or not,\r\nyour knowledge of a niche will accelerate once you\r\nstart doing research for and writing an SEO content asset, like I'll be showing you soon. So here's a four step\r\napproach you can use. Number one, get broad knowledge. Subscribe to the top industry blogs, follow the industry\r\nleading experts on Twitter, join groups on Facebook and\r\nfind subreddits in your niche. These different sources will expose you to a large amount of\r\ninformation about your niche and this is good. You don't have to understand\r\nhow everything works, either. You're just getting exposure\r\nand you'll go deeper into this as you start to craft your content. Number two, discuss the topic. If you have a question,\r\ndon't be afraid to ask. Asking questions is one\r\nof the most important pieces to learning. Also, as corny as it is,\r\nthere's no such thing as a stupid question. There are stupid people\r\nwho might condescend you for asking simple questions,\r\nbut don't worry about them. I recommend asking questions on Reddit and within Facebook groups. Number three, go deeper. The first steps will\r\nget your wheels turning, but the fastest way to learn\r\nis to seek out knowledge from proven experts. Since most experts within\r\na field are expensive to hire on a one-to-one basis, you can bypass this cost\r\nby simply buying books. Books are cheap and are the\r\nfastest way to accelerate your knowledge about any industry. I recommend reading at\r\nleast three to five books within your niche. Then after that I recommend\r\nenrolling in a course taught by an industry expert within your chosen niche, as well. These may be harder to find\r\ndepending on your niche, but search through Udemy,\r\nLinda, and even Google search by using search streams\r\nlike niche + training or niche + course. I truly believe structured\r\ncourses are the fastest ways to learn. Step four, teach. Once you have broad\r\nknowledge of your niche it's time to teach it. Your knowledge of a topic\r\nor niche will accelerate faster than you ever imagined\r\nwhen you start to teach it. But for now, don't worry\r\ntoo much about this step because this will be the\r\nfocus on creating your SEO content assets for your niche website. Also, I'll be showing you how to conduct deep keyword research which\r\nwill help you identify topics you didn't even know existed during the knowledge acquisition phase. And believe it or not,\r\nthis is really all it takes to be better than most of\r\nthe world in a given niche. Most people aren't\r\nwilling to put in the time or effort to learn a topic, so if you do you'll be light\r\nyears ahead of the competition. Immerse yourself in the\r\nniche and become your ideal reader and customer. That's all for this lesson. Thank you so much for\r\nwatching and I'll see you in the next one. The first monetization\r\nmethod is affiliate marketing and this is one of the most common ways to monetize a niche website, and that's for a good reason. The first reason why I\r\nlove affiliate marketing as a monetization model\r\nis that it is a truly passive income source. Visitors come to your\r\nwebsite and you drive them to your partner's website as an affiliate. That means whatever product\r\nor company you're promoting is the one that's responsible\r\nfor product development, selling, customer service,\r\nand all other elements of a business. That means your only job\r\nas an affiliate is to drive traffic to your website in\r\npre-sell offers and that's it. Now of course this model\r\ndoes require you to create content and maybe run\r\nads, but your entire focus is on traffic growth. This is why affiliate\r\nbusiness models are truly low maintenance because you won't be dealing with customers. While I do love the\r\naffiliate marketing model, it does come with some downsides. First, you're not in control. A company can lower your\r\ncommissions or say your commissions aren't valid\r\nwhenever they want. They are in control of your income source. This is why so many\r\naffiliates have moved on from the Amazon affiliate\r\nprogram because they've cut commissions so much. And believe it or not, this happens a lot. Not only that, companies will\r\noften delay your payments or sometimes conveniently\r\nforget to pay their affiliates. And the other big concern\r\nI have about websites that are purely affiliate\r\ndriven is when an economic recession hits. When companies tighten their budgets, affiliates will feel the pain\r\nbecause many of the programs will be cut and commissions\r\nwill be reduced. That's why I always\r\nrecommend diversifying your income sources and never\r\nsolely relying on affiliate marketing on its own. But more on this later. The last issue that you\r\nmay encounter with pure affiliate marketing is that\r\nthere's an income ceiling. There's only so much\r\ntraffic you can drive until you're tapped out in a niche. You will eventually hit a\r\nwall and you'll either need to modify your monetization model\r\nor create another website to push your income up to another level. Now of course, everything\r\nI'm outlining here are doomsday scenarios. Economic recessions don't\r\nhappen often and many companies treat their affiliates really well. I just want to make sure\r\nyou're not blindsided by these potential challenges\r\nthat you may encounter. The biggest issue I have\r\nwith affiliate marketing is the lack of control. That's why I recommend\r\nstacking affiliate marketing with more controllable income streams such as products or services. Now more on this second, but\r\nfor now affiliate marketing is truly the best income\r\nsource for beginners since you won't have to\r\ndeal with all the other facets of business. Instead, you can just\r\nfocus on driving traffic, pre-selling, and marketing in general. Now there are many ways to\r\nfind affiliate programs, but here are some of the best ones. Number one, Amazon Affiliates. Now, it isn't what it used to be, but it's still an easy way to get started with affiliate marketing. Number two is ClickBank\r\nand you can earn some pretty huge commissions on ClickBank if you promote the right offers. But it definitely won't\r\nwork in every niche, but it's definitely worth researching. You should also check out Share A Sell, Commission Junction,\r\nLinkShare, and Offer Vault. You should be able to find\r\nplenty of great programs on these platforms and if\r\nyou're entering the fashion niche you should look at\r\nShopSense or rewardStyle. And last but not least, one\r\nof my favorite ways to find great affiliate programs\r\nis to work directly with the brand. Just use the following\r\nsearch string in Google, brand + affiliate or\r\nbrand + affiliate program. Many will direct you to\r\nother affiliate platforms, but it's worth researching. Now the next monetization\r\nmethod I want to cover is using AdSense or ad\r\nplacements in general. You can either use AdSense\r\nor make money from clicks passively or sell ads on your website. The latter is only possible\r\nonce you have traffic so we'll probably start with AdSense. Now, like other monetization models, AdSense comes with both pros and cons. Let's start with the cons. Like affiliate marketing,\r\nmaking money with AdSense has a ceiling and you're\r\ngoing to need lots of traffic to make a respectable income. The other issue is that having\r\nadds all over your website can hurt user experience\r\nwhich may indirectly impact your SEO performance. Now this can be avoided if\r\nyou're not super aggressive with your adds and instead\r\nyou prioritize the digestion of your content over\r\naggressive ad placements. The other issue with AdSense\r\nis that you're sending people off of your website. Sure, you're making\r\nmoney from those clicks, but you could be missing\r\nout on the long term lifetime value of that visitor. That's why it's really\r\nimportant to try to convert your traffic into email\r\nsubscribers and make sure you have a Facebook pixel\r\ninstalled on your site so you can remarket to these\r\nindividuals in the future and get them back to your website. On the other hand, AdSense\r\nis truly the easiest way to make passive income with a website. You just slap on an ad on your website and get paid whenever someone clicks it and it's honestly that simple. I recommend that most\r\nbeginners either start with affiliate marketing or\r\nAdSense as the initial form of monetization. In the long term, though,\r\nyou should consider creating your own product or service because then your niche website becomes a real business and your income can swell to new levels. For example, there are different types of product businesses. You can create an information product like Gotch SEO Academy, you can\r\ncreate your own physical product, you can drop ship products,\r\nor you can use Amazon FBA to fulfill products. The possibilities are truly endless. Now of course, the downsides\r\nof creating and selling your own products is that\r\nyou'll now be running a real business. That means you'll need\r\nto handle all facets of the successful business\r\nsuch as marketing, sales, operations, and\r\neven customer service. It's not easy in the beginning\r\nand requires constant learning to handle all these areas, but it's worth it if\r\nyou're looking to take your income to another level. But at the end of the day\r\nyou need to figure out what path is most desirable for you. I use a combination of products, services, and affiliate marketing\r\nwithin my own business, but I only used AdSense\r\nand affiliate marketing when I first started. My big takeaway here for\r\nyou is to take baby steps and don't try to do everything at once. Choose one monetization\r\nmodel, get really good at it, and then stack another and another as you master each one. And most importantly\r\ndon't feel like you're tied down by your decision. Test affiliate marketing, test AdSense, even test your own\r\nproducts and then decide which one is best for your specific niche. You're not always going to\r\nget it right on the first try, but testing is the key to\r\neventually getting it right. And I cannot stress this point enough, test, test, and test more\r\nbecause at the end of the day this is just advice based\r\non my experience in testing. Your experience is different\r\nand how you'll operate is totally different than I would. That's why you need to\r\nconduct your own test to figure out what works best for you. I could create an entire\r\ncourse on these different monetization models,\r\nbut for now start with the easiest methods if\r\nyou're new and if you're more advanced then start moving\r\ninto the more advanced models to take your\r\nincome to another level. So that's all for this lesson, thank you so much for\r\nwatching and I'll see you in the next one. Unlike much of the advice out there, my goal is to help you\r\nbuild an incredible niche website that you'll be able\r\nto make real money from and maybe be able to sell\r\none day for a nice lump sum. And that's only possible if\r\nyou treat your niche website like a real company. So the first question is,\r\nshould your niche website be a general brand or a personal brand? And this is one of the\r\nmost challenging decisions you'll encounter. A general brand is like Best\r\nBuy and a personal brand is like Gary Vaynerchuck. I recommend creating a\r\ngeneral brand for your niche website and here's why. First, you need a big personal brand to use it as leverage. This simply is not the\r\ncase for most people. Number two, it's easier to\r\nbuild a company than a personal brand that revolves around\r\na single individual. Number three, you can\r\nbuild your personal brand once you've achieved success\r\nwith your niche website or other websites. And number four, it's easier\r\nto sell a general brand than a personally branded website. Now it's important to mention\r\nthat this doesn't mean you should hide your identity. You, as the author and\r\nexpert of your content, should be visible. You can make your website\r\nrelatable and personable without having the entire\r\nbusiness centered around you as an individual. So now the next step is\r\nto actually brainstorm and select the brand name. I'm going to show you a few\r\ndifferent ways you can do this, but first do not overthink this process. Most brand names mean\r\nnothing when they're unknown. For example, would Google mean\r\nanything to you if it wasn't the most popular search engine? What about Canon or\r\nhow about Donald Trump? These traditional and\r\npersonal branded names mean nothing on their own. They only mean something\r\nbecause of what they are or who they become or\r\nhow we associate them. That's why you don't\r\nneed to stress to hard about picking a name. With that said, here are a\r\nfew ways to come up with a solid brand name for your niche website. Method number one is to create a mindmap. Write your niche in the\r\nmiddle and then surround the primary idea with\r\nsubtopics, keep breaking it down until you find something interesting. Method two, think about how\r\npeople feel about this topic. What emotions are\r\nstirred up in this niche? What are customers\r\nachieving in your niche? What are problems being\r\nsolved in your niche? What is the end goal\r\nfor someone navigating through your niche? Method number three is to use Bustaname. Just take some of your\r\nideas or words and put them into Bustaname and this will give you all kinds of ideas. You can also use Lean\r\nDomain Search to see if some of your ideas are available. Method number four is to use a thesaurus. And if you're really struggling, just go to thesaurus.com and\r\nstart gathering some ideas from there, as well. I recommend coming up with\r\nat least 20 to 50 quality brand names and then\r\nnarrowing that list down to your top 10 because\r\nsome of your top ideas won't be available for\r\ndomain registration. Use Instant Domain Search\r\nor Lean Domain Search to see if your ideas are available. Although there are many TLDs,\r\nwhich are Top Level Domains, you can choose from these days, I still recommend trying\r\nto land a .com TLD. That's only because it's\r\nstill the most well known TLD and Google seems to show\r\npreferential treatment to them. Just look at the search engine results and you'll see this in action. So with that said, keep\r\ncoming up with new brand names until you find an available .com TLD. But before you purchase\r\na domain you need to use two more qualification methods. Open up Archive.org and\r\nenter the perspective domain then look at the history of this domain. Ideally you want it to be 100% unused, but if it's been registered in the past, you want to make sure that\r\nit hasn't been used for spam. This will be quite\r\nobvious as you dig around. The second qualification\r\nmethod is to take the domain and run it through any\r\nbacklink analysis tool such as Ahrefs, SEMrush, or Majestic. Ideally, the website\r\nwill have no backlinks, but if it does the backlinks need to be high quality and natural. Deeply examine the\r\nlinks and if you see any blog networks or link spam, them make sure you move onto another idea. And then once your domain idea\r\nhas passed these two tests it's time to invest in your domain. I recommend using either\r\nGoDaddy or Namecheap to purchase your domains. I'll have discount codes\r\nbelow the video for both. Now during the domain registration process you're going to encounter\r\na few different offers. The first is whether or not you want private WHOIS information. Namecheap gives this to you\r\nas part of your purchase, but you'll need to pay extra\r\nfor it if you're using GoDaddy. But the question is should\r\nyour WHOIS information be private? Well that's totally up to you, but if you don't want\r\nto pay for private WHOIS you can use a PO Box or\r\nan address generator. And from an SEO perspective,\r\nit looks much more trustworthy to have public WHOIS so\r\nthat's something to consider. Now the next checkpoint you'll\r\nencounter is whether or not you'll want an SSL certificate. I highly recommend adding\r\nthis to your purchase because Google stating a\r\nfew years ago that having or not having an SSL\r\ncertificate could impact you SEO performance. Plus Google Chrome now\r\nlabels websites as not secure if they don't have an SSL\r\ncertificate installed. And if you don't want to pay extra, you can use Let's Encrypt\r\nwhich helps you install a free SSL certificate. It's slightly more\r\ncomplicated to go this route, but it's a solid option if\r\nyou're on a tight budget. The last checkpoint you'll\r\nencounter during this process is if you want to get hosting\r\nfrom which the registrar you've selected. Both GoDaddy and Namecheap\r\noffer solid and affordable web hosting. And if you don't want\r\nhosting through one of these providers then I highly\r\nrecommend you check out HostGator or WPEngine\r\nif you're looking for a premium web host. Now let me recap to make\r\nsure you have all of your bases covered. First, you need to come\r\nup with a brand name and make sure the .com TLD is available. Second, you need to\r\nregister the domain using GoDaddy or Namecheap, using a\r\ncoupon code below this video. Then you need to decide if\r\nyou want to pay for an SSL certificate or use a free\r\noption like Let's Encrypt, and lastly you need to choose a web host. The best situation is to\r\nhave your domain, SSL, and web hosting all housed\r\nunder a single provider. That way you don't need\r\nto manage multiple logins and deal with unnecessary\r\noperational headaches. Now there's one last piece I\r\nwant to cover in this video and that's your brand identity. So at the most basic\r\nlevel your brand identity is going to be your logo,\r\nyour primary brand colors, your graphics, and your images. So let's start with your logo. If your budget is limited\r\nthen I highly recommend using Canva to create your logo. It certainly won't be original, but it can pass for the\r\ntime being until you're able to invest in a higher quality logo. And if you have the budget,\r\nI recommend using 99 Designs or Fiverr to get a logo designed. I'll have links to both below the video. The next decision you'll need to make are the colors you want\r\nto use for your brand. For example, you'll notice\r\nthat Gotch SEO uses the same red on my website, on social media, and pretty much everywhere online. That's intentional because\r\nthat's our primary color. Different colors represent\r\ndifferent feelings. For example, red\r\nrepresents intense feelings including aggression,\r\nhappiness, love, and passion while blue can often\r\nrepresent calmness and peace and can even cause the body\r\nto produce calming chemicals. It's also a symbol that\r\nhas positive meanings in the professional world. I'll have a link below\r\nthis video to a resource on the psychology of color\r\nwhich may help you decide. But one big factor that\r\nshould dictate your decision are the colors that your\r\ncompetitors are using. Ideally you should choose a primary color that's different than your competition. For example, when I settled\r\nupon the red variation for Gotch SEO that was because\r\nmost people in my niche were using green, blue,\r\nor orange as their colors. So those are all the\r\nsteps you need to cover to establish your brand\r\nfor your niche website. Brainstorm and choose a brand name, register your .com TLD,\r\nget an SSL certificate, setup your web hosting, design a logo, and choose your primary brand colors. So that's all for this lesson, thank you so much for watching, and I'll see you in the next one. So at this point you should have a brand, a domain for your brand,\r\nan SSL certificate, and web hosting. Now you need to setup your\r\ncontent management system, or better known as a CMS. I highly highly recommend\r\nusing WordPress because it's the most beginner\r\nfriendly and it's optimized for SEO out of the gate. And it's also the most popular. Now this lesson is going\r\nto focus on how to setup your website using WordPress as your CMS, so let's jump in. The first step is to optimize\r\nyour WordPress settings. Go to settings and click on general. So in this section you\r\nwant to make sure that your preferred WordPress address\r\nand site address are correct. In most cases the URL will\r\nbe the same in both fields. Then click on the reading\r\ntab and make sure that the search engine visibility is unchecked. Next click on the permalinks\r\nand select post name and this is the most\r\nefficient and best URL structure for SEO. Econ websites may need more complex URLs, but in most cases you can\r\njust use the post name option and that's what I personally always use. So that's it for the general settings, now let's go over to\r\nthe plugins you'll need. First I'll show you what\r\nplugins you need to install and then I'll show you how\r\nto actually set them up. So the first plugin you'll need\r\nto install is an SEO plugin. The two most popular SEO\r\nplugins are All in One SEO Pack or Yoast and you can't\r\ngo wrong with either. With that said, let me\r\nshow you how to setup All in One SEO Pack. Son on the left hand side\r\nin your WordPress dashboard, click on the All in One SEO Pack and click on general settings. Under general settings\r\nmake sure that canonical URLs is selected. Then under homepage settings\r\nfill in your homepage title and home description. In most cases this will\r\nbe a general description of your website and won't\r\nbe used to target keywords. The next section that's really important are the no index setting section. Make sure hosts and pages are unchecked, and I recommend checking the following; I use no index for\r\ncategories, date archives, author archives, tabbed\r\narchives, the search page, the 404 page, and\r\npaginated pages and posts. And the reason why you want\r\nto no index these sections on your website is because\r\nit can help prevent duplicate content related\r\nissues in the future. The next plugin you'll\r\nneed is Really Simple SSL. This plugin ensures that\r\nall pages on your website are properly secured. And once it's installed go\r\nto settings and click on SSL. And as long as the first\r\nfour check points are marked with a green check, you\r\nshould be good to go. I do recommend opening an incognito window and testing your domain to make sure it redirects to the secured\r\nversion of your website. The third plugin I recommend\r\nis the Schema plugin. Now this plugin makes it\r\nsuper easy to implement structured markup on your pages. And this will be super\r\nimportant if you're doing product reviews in the future. So once it's installed\r\njust click on the settings under Schema and enter\r\nyour details under the general and knowledge graphs tab. The fourth plugin is Pretty Links. Now Pretty Links is only\r\nnecessary if you're going to promote affiliate offers, but in short, this plugin is going to\r\nmake your affiliate links look a lot cleaner and\r\nwill track your click data for those links. So to create an affiliate\r\nlink using Pretty Links just click on the add new link\r\nunder the Pretty Links tab, then paste your affiliate\r\nURL in the target URL and then choose how you\r\nwant the Pretty Link to look I usually do /recommend/offer. So for example the Pretty\r\nLink version of my Ahrefs affiliate link is /recommend/ahrefs. The next plugin is the Open Graph plugin. Open Graph is what social\r\nmedia websites like Facebook, LinkedIn, and Twitter use\r\nto display post information. This plugin will relay the\r\nright information to these websites so that your posts look correct when they're shared on social media. The good news is that this plugin doesn't require any setup. Just make sure you check\r\nhow your posts look by using Facebook's\r\ndebugger tool and LinkedIn's post inspector tool. The next plugin doesn't do anything cool, but it's called No Self Pings. In short, it prevents\r\ngetting ping notifications every time you link to\r\nanother page on your website and it also does not require any setup. The second to last plugin\r\nis Akismet and Akismet prevents spam comments on\r\nyour blog and it's very, very effective. You will need to create an\r\naccount but it's worth it because this plugin will\r\nstop most comment spam. And the final plugin\r\nyou'll need to install is Contact Form Seven. Contact Form Seven allows\r\nyou to create contact forms on your website. And to create your first\r\ncontact form just click on the add new under the\r\ncontact tab and you can then copy your short code and\r\npaste it directly onto your contact page. Now these are the bare\r\nminimum plugins you'll need to have a properly functioning\r\nand optimized website. You'll likely need or want\r\nother plugins in the future, but these are simply just a great start. Now the next most important\r\nstep is to install Google Analytics on your site. First, if you haven't\r\nalready you'll need to create a free Google Analytics account, then Google will provide you with an analytics tracking code. Now there are a few different\r\nways to place this code on your website. First you can copy the UA\r\nnumber and paste it directly into the All in One SEO pack, or the other method is\r\nto place the entire code in the head section of your website. Now you'll need to\r\nunderstand how to navigate through HTML to do this correctly. Now the last method, which\r\nis my personal favorite, is to install the Insert\r\nHeaders and Footers plugin and all you need to do is\r\ncopy you Google Analytics code and paste it directly\r\ninto the headers section. You can also place your\r\nFacebook tracking code, or whatever pixels you want in the future using this plugin, as well. Now the next type of tracking\r\nI recommend you setup is Google Search Console. Go to Google Search Consol,\r\nclick add a property, enter your domain, and click add. Then click alternate methods,\r\nselect Google Analytics, and click verify. Now this should work, but if\r\nit doesn't then you may need to use the HTML tag method. Just copy the HTML tag and go back to the Headers and Footers plugin\r\nand paste the HTML tag in your header. Now it may take some time\r\nfor Google to recognize it, but it should work. Then the last step is to\r\nconnect Google Search Console to Google Analytics. Just open up Google Analytics,\r\nclick on acquisition, and click on Google Search Console, and click on landing pages. Then click on setup Google\r\nSearch Console data sharing, scroll down and select\r\nadjust search console, click add, select your site\r\nfrom Google Search Console, and click add a site to Search Console. Now let's quickly talk about\r\nthe design of your website. I recommend using a\r\ntraditional WordPress theme when you're starting out\r\nbecause custom builds are a big financial and time investment and definitely not worth\r\ndoing in the beginning. You can either use free\r\nor paid WordPress themes. For free themes just go\r\ninto the WordPress dashboard and click on themes under\r\nappearance and select add new theme, then just dig\r\naround and use the search function to find an appropriate\r\ntheme for your website. And if you want to use a paid\r\ntheme then I highly recommend StudioPress, Elegant\r\nThemes, or ThemeForest. I'll have links below the video. Now, the one thing you\r\nneed to keep in mind about the design of your site is to avoid tinkering with it too much. Slightly changing your\r\ndesign will have little or no impact on your SEO\r\nor business performance. Spend more time on the high impact actions I'll be showing you soon. Now I'm saying this\r\nbecause it's super easy to become obsessed with your site's design and most of the time\r\nspent on it will be a form of procrastination because\r\nit's an easy activity. Just make your design\r\npresentable and make some changes over time, but just don't go overboard. Now there is one more\r\naction you need to take and that's creating foundational pages. These pages include your\r\nabout, your contact, terms of service, privacy policy, and affiliate disclaimer pages. I'll have templates\r\nbelow the video for your terms of service, privacy policy, and affiliate disclaimer pages. And your contact page will\r\njust need to use a short code from Contact Form Seven, and\r\nyour about page should be, of course, all about your website and its purpose and mission. So those are all the foundational\r\nelements of your website. Thank you so much for\r\nwatching and I'll see you in the next video. So the first question\r\nis what is SEO content? Well there are two types of SEO content. The first is content\r\nthat targets a specific keyword phrase. For example, if my target\r\nkeyword was dog training, then I would create a page targeting that exact keyword phrase. The second type of SEO\r\ncontent is link bait. Now this is a more\r\nadvanced type of content and shouldn't be the\r\nfocus in the beginning. In fact, I recommend\r\nspending 100% of your time creating keyword targeted\r\npages for at least the first year of your niche website before even thinking\r\nabout creating link bait. Now, link bait is typically\r\nsome type of asset that's designed to attract backlinks. And these assets aren't\r\nusually keyword targeted, but they can be. For example Moz's open\r\nside explorer is an example of link bait. It attracts branded\r\nsearches and backlinks, but it isn't necessarily keyword targeted. But for now, let's just\r\nfocus on keyword targeted pages because these are the foundation of your organic search traffic growth. And it doesn't matter how many backlinks you acquire if your SEO\r\ncontent isn't developed well. Now let me cover some\r\nfacts about SEO content that will help you a ton. First, a keyword targeted\r\npage isn't always a blog post. While blog posts are the most common way to attack keywords, it's\r\nnot always the best, and why is that? Well the reasons is\r\nbecause of search intent. In layman's terms, search\r\nintent is a fancy way of saying what the searcher is thinking when they are searching\r\na keyword in Google. You must model your keyword targeted pages to match the search\r\nintent of your keyword. I've already covered this in\r\nthe first part of the course, but here's a refresher. There are four types of search intent. Number one, informational. These are your classic\r\nhow-to types of keywords. Number two, navigational. These occur when a searcher\r\nis looking to navigate to a specific brand. For example, if they search best buy it's a navigational query. Number three, comparison. These occur when a searcher\r\nis looking to compare two different types of solutions. For example, they may\r\nsearch something like Nike baseball cleats verse\r\nAdidas baseball cleats. Number four is transactional. These occur when a\r\nsearcher is at the bottom of the funnel and likely\r\nready to purchase a product. Some examples might be buy\r\nblank or blank discount codes. So your goal should be to cover keywords at all the different\r\nstages of search intent. But more importantly you\r\nshould always structure your keyword targeted pages\r\nto satisfy the search intent for the keyword phrase. For example, if someone is searching using a transactional keywords\r\nlike best buy coupon codes, then your page must give them exactly what they're looking for. Now, I know this may\r\nseem like common sense, but you wouldn't believe how often people get this part wrong. Just keep search intent in\r\nmind whenever you're planning on targeting a keyword and\r\nanalyze the search results to see what types of\r\npages Google is serving for that particular keyword. Then just model whatever you\r\nsee and use all the methods I showed you in the SEO\r\nportion of this course. The second fact about SEO\r\ncontent is that quantity-based publishing is dead. Instead you should focus on\r\ncreating the absolute best and most helpful keyword targeted pages. Don't worry about how often you publish. Just focus on adding\r\nthe most value for your targeted keyword and\r\ndon't worry about how long that takes you because it will payoff in the long run. And more importantly,\r\nquantity based publishing is a drain on resources\r\nand will ultimately lead to thin content which may\r\nactually hurt you over time. I'll repeat this again, do not worry about how often you publish. Worry about how incredible\r\nand valuable each page on your website is. Live by this principle\r\nand you won't regret it. For example, I spend\r\nweeks developing a single blog post for Gotch SEO. And keep in mind you're\r\nnot working any less by doing this, you're just producing more behind the scenes, but when you do publish it's going to have a lasting impact. Focus on adding as much\r\nvalue as you possibly can for every keyword you decide to target. The third fact about SEO content is that it needs to be unique. Examine the top 10 competitors\r\nfor your target keyword and try to find a unique angle\r\nthat hasn't been covered. Look for weaknesses on their\r\npages like lack of video or even lack of depth. These are all your advantages. And I cover this concept\r\nin great detail in the SEO portion of the course, so\r\nmake sure you review that. Now let me quickly cover\r\nan effective SEO content strategy you should use\r\nfor your niche website. This may vary based on\r\nyour monetization model, but for the most part it's a good strategy for most business models. I recommend an 80/20 split\r\nbetween informational and transactional SEO content. That means that 80% of\r\nyour keywords should be informational and the other\r\n20% should be transactional. This is particularly\r\nimportant if you're planning on doing affiliate marketing. It may seem strange to focus\r\nso much on informational content when you're doing\r\naffiliate marketing, but that's actually\r\nthe best way to presale affiliate offers. You add massive value up\r\nfront and then link to your affiliate product review\r\npages as more comprehensive solutions to whatever the problem is. And another important\r\nreason to focus more effort on informational keywords\r\nis because it's easier to attract backlinks to\r\ninformational content than it is for transactional content. Think about it, would\r\nyou rather link to a page about how to plunge your\r\ntoilet or a page about toilet reviews? I think the answer is obvious. And this slight variation\r\nin strategy is what most affiliate websites get wrong. They focus purely on review-based content and rarely focused on adding value through informational content. And this is a huge\r\nmistake on so many fronts. But it helps to visualize\r\nthis strategy by looking at a content marketing funnel. A content marketing funnel is broken down into three sections. These three sections are the TOFU, MOFU, and BOFU abbreviations\r\nwhich stand for top, middle, and bottom of the funnel. All of your informational content will be at the top of the funnel. Prospects at this stage\r\nare just looking for information and most\r\nsearchers are at this stage at any given time and that's why the cone is larger at the top. And also the reason why you\r\nwant to hammer informational keywords more than anything else. The next stage is the\r\nmiddle of the funnel, this is often the most confusing stage, but think of it this way, you're trying to persuade someone to take baby steps with you and\r\nthe best way to do that is through offering a lead magnet, which is a free offer they\r\ncan receive in exchange for their email address. And I have a section\r\ndedicated to lead magnets in the academy, but I\r\nhighly recommend you create a site-wide lead magnet\r\nso you can capture email addresses because email\r\nis the best way to promote new content you'll be publishing. And then the bottom of the\r\nfunnel, also known as BOFU, is where all the\r\ntransactional content occurs. If you're an affiliate website\r\nthese will be your review or product comparison pages. If you're selling a product,\r\nthese may be sales pages or testimonial pages. Now let's step back and\r\nsee what this process looks like from a 30,000 foot view. First you're going to\r\ncreate a page or a blog post targeting an informational keyword. Second, you're going to create a site-wide lead magnet that will convert\r\na percentage of people that digest your informational content. Thirdly, you're going to\r\ncreate transactional content that you can promote\r\nwithin your informational content and through\r\nemail, and lastly continue creating new informational\r\ncontent and promoting it using your email list. You're also going to\r\nneed to acquire backlinks to your keyword targeted pages, but your email list is the\r\nbest way to get eyeballs on your new assets as fast as possible. Now understanding the\r\nconcepts within this lesson is fundamental for your\r\nniche website success and all your future\r\nonline business successes. I highly recommend reviewing this lesson as many times as you\r\nneed to fully understand. Also, don't forget that I\r\ngo deep into these topics in the SEO portion of this course. So that's all for this lesson, thank you so much for\r\nwatching and I'll see you in the next one. So first I always use Google\r\nDocs to create content, and the reason is\r\nbecause it's on the cloud and you can have multiple\r\npeople collaborate on the doc and you can\r\nalso write the content on any device. The second tool I use\r\nreligiously is Answer the Public. Now, this tool is often\r\nused for keyword research, but I actually use it\r\nfor developing structure for my SEO content. For example, let's say\r\nyou wanted to rank for the keyword dog training. You then just need to dig\r\naround what ideas that Answer the Public supplies\r\nto you to find possible sections for your content. Some of the results may be better suited for its own individual page, but an idea like how dog\r\ntraining works is a perfectly relevant topic to cover\r\nin a dog training page. I tried to extract as\r\nmany ideas as I can from Answer the Public and\r\nthen use that as my guide for creating the asset. Just avoid going off topic. As you'll notice, there\r\nare many ideas here, but something like Pigs\r\nCan Fly dog training book isn't relevant to the\r\nprimary keyword phrase. Just keep it tight and relevant. The third and fourth\r\ntools I use religiously are Grammarly which is a\r\nfree browser extension, and Hemingway Writer, which\r\nis also a free browser tool. I recommend using both to\r\nmake your writing better and more efficient. The fifth tool you can use is Canva. Canva is the easiest way\r\nfor the average person to create graphics for your content. Lastly, if you're planning\r\non producing video content then the cheapest way to\r\ndo it is to use QuickTime or Zoom and voice memos on\r\nyour phone using a lav mic and then you can use a free\r\nediting software, like iMovie. Editing your own videos is\r\nextremely time consuming so I only recommend\r\ndoing it in the beginning if you have a tight budget. But as soon as you have a bigger budget, you should hire a video\r\neditor because it can save you a ton of time. Those are all the tools\r\nyou can use to create content on your own. Answer the Public is my\r\npersonal favorite for creating deep content so I highly\r\nrecommend you use it. But before I sign off on this lesson, keep this one thing in mind. No one or no tool is going to\r\ncreate the content for you. At the end of the day,\r\nyou just need to sit down, or stand, and put your\r\nfingers on the keyboard and start typing. And if you have the budget,\r\nthen outsource the writing. But if you're doing this\r\nyourself then you just need to do your research, outline your content, and start writing. It's honestly that simple. Don't overthink it and\r\ndon't forget that you can always upgrade and improve\r\nyour content in the future. Make sure you review\r\nthe SEO content portion of the academy to get a full understanding of this process. So that's all for this\r\nlesson, thank you so much for watching and I'll\r\nsee you in the next one. Let's cover some facts\r\nabout link building. First, you'll need links\r\nfrom other high-quality and relevant websites\r\nfor your niche website to perform well on Google. Now it's possible to rank\r\nfor extremely long tail low competition keywords, but in most cases you'll need backlinks. The key is to focus on\r\nthe best opportunities. That means, like your\r\nSEO content creation, you should focus on quality over quantity. Quality links are those\r\nthat come from relevant real websites and are editorial in nature. Now the only way to acquire\r\nthese types of links is by reaching out and\r\nbuilding relationships. And another important\r\nfact to consider is that you'll need to push\r\nharder to get backlinks when your website is new. However, once your pages\r\nare ranking for their target keywords, you'll\r\nactually start to acquire backlinks naturally. And then you'll encounter\r\nwhat I like to call the snowball effect. That means your website\r\nwill continue to acquire backlinks naturally and,\r\nthrough your outreach efforts, which makes your website\r\nmore authoritative and ultimately helps you\r\nrank for your current and future target keywords much easier. In short, SEO gets much\r\neasier when your website authority is built through link building. So like I said, make sure\r\nyou review the link building section of this course, but there are a few link\r\ntypes that are the easiest to go after when you're starting out. The first is guest posting. All you need to do is find opportunities, reach out to the qualified\r\nopportunities with three guest post ideas, then\r\ncreate a super valuable piece of content for their website, and lastly inject links to\r\nyour informational content within the body of the guest post. Some websites will get\r\nsketched out if you try to add links in the body of the content, but there are a few ways around this. First, link out to other content assets on authoritative trusted\r\nwebsites within your niche, then when you want to link\r\nout to your content asset, just make sure it's surrounded by other quality external links. I recommend only placing\r\none link in the body and then you'll also get\r\na link in your author bio which will go to your homepage. The second best way to get links quickly is through Help a Reporter\r\nOut, also known as HARO. Sign up for HARO and review\r\nthe pitch emails daily to find opportunities. And when you find relevant\r\nopportunities submit a detailed high quality response. While quality is important,\r\nlanding links via HARO is a numbers came and a consistency game. When your website is new\r\nyou'll need to hustle for links so that's what using HARO is all about. Then you can tone down your\r\nHARO actions once you start acquiring more backlinks naturally. The third fastest way to acquire backlinks is through resource pages. Just search queries like\r\nyour niche + resources to find these opportunities. Then you'll want to\r\nfind leverage and see if these pages have any broken backlinks. If they do you can use it as\r\nleverage in your outreach, and if it doesn't then you'll\r\nhave to ask if they are willing to include a link to\r\nyour resource on their page. What matters here is the\r\nquality of the resource you're pitching. So many SEOs and link\r\nbuilders get wrapped up in outreach email templates\r\nand other silly tactics, but listen to me carefully, your outreach can be terrible,\r\nbut if your content asset is incredible they will likely link to it. Now the opposite isn't true. For example, if Frank Kern\r\nwrote your outreach email, but the content you're pitching sucks, it won't convert and you won't get a link. Effective and successful\r\nlink building is predicated on the quality of your\r\nwebsite and the quality of your content. So get that right before\r\nyou even think about promoting anything. So like I said, I highly\r\nrecommend you review the link building potion of this course because this lesson is\r\ndesigned just to give you an overview of the process. Hey, thank you so much\r\nfor finishing the video. So I hope it gave you all\r\nthe information you need to start and grow a niche website. And if you have any questions whatsoever, please leave it below and\r\nI'll respond as quickly as I can because I do respond\r\nto every single blog comment. So once again, thank\r\nyou so much for watching and if you're not\r\nsubscribed please subscribe to my channel because I'm\r\ngonna be producing videos like this a lot more frequently. So once again, thank\r\nyou so much for watching and I'll see you in the next one.<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=olKa_UzmDSE' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://reyalbert.com/how-to-start-a-niche-website-in-2020-step-by-step-tutorial/</em><hr/></center>",
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      "title": "How to ACTUALLY Learn SEO in 2020",
      "body": "<p><img src='https://i.ytimg.com/vi/pBD1C5JxRho/hqdefault.jpg'><br/></p>Today I am going to teach SEO For Beginners that will teach you how to actually use SEO and not focus on things like keyword research and backlinks. Why because although Keywords and Backlinks do play a part in SEO Rankings There are way more important SEO relevant things search engines use to gauge the relevancy of a page. You can find all that stuff on your own, and it's totally available\r\nfor free everywhere online, so I'm not gonna get into that because the truth is anyone\r\ncan find information, but if it was as easy as just\r\ngetting more information, more people would be successful at SEO, so what makes the difference between people who succeed in SEO and people who don't succeed in SEO? Well, that's exactly what I'm\r\ngoing to cover in this video, so let's talk about how you\r\ncan learn SEO the right way, so back in 2011 I started\r\nmy very first website, and it was an absolute ghost town. It had no traffic for months\r\nand months and months, and no matter what I did I\r\njust couldn't get more traffic, and that's when I finally stopped trying to figure it all out on my own, and I started to do a\r\nlittle more research, and then that is when I discovered SEO, and so I immediately started taking action on everything that I was learning, and then, within a few short months, I was able to grow my\r\ntraffic substantially, and I even made my very\r\nfirst affiliate sale, so that was a huge thing for me because all, at the time,\r\nI was really trying to do was just make enough money to be able to pay my bills in the future, and then I would be happy, and it's amazing what it turned into, but ever since I used\r\nSEO to grow that website I got absolutely obsessed with it, and so I started creating\r\nwebsite after website because I really just\r\nwanted to get better at SEO. I actually wasn't too concerned\r\nabout making a ton of money. I just wanted to get better at SEO because I knew if I can\r\nconsistently rank websites on the first page of Google, I was able to drive organic search traffic to any website that I wanted, that would be an extremely valuable skill, and then, in the future, I could take that skill and\r\nstart to sell it to businesses or use it to grow my own company, so I knew, at that time,\r\nI really needed to focus on learning how to do it the right way, so in this video I'm going to show you the exact process I used\r\nto learn SEO the right way, and how to learn it fast, and learn it in a way\r\nthat it actually sticks, so that you can continue to be an expert and continue to get results\r\nnow and into the future, so the very first thing you have to do is you have to get base knowledge, so there's unlimited information\r\nabout SEO on the Internet. You can go into Google and search. You can go into YouTube and search, but really, this is, of\r\ncourse, a little biased, but you can just go right\r\ninto my YouTube channel, or go to the Gotch SEO Blog, and you'll pretty much\r\nfind all the information you need to know about SEO and to give you that base\r\nknowledge that you need before starting to take action, before moving on to the next step. Now, before you take\r\nall the base information that you're going to learn\r\nand start acting on it, you need to understand that not all actions in\r\nSEO are created equally. Some actions produce 100\r\ntimes bigger results, while some actions produce\r\nvery little results, so knowing the difference\r\nbetween those actions is absolutely critical, and that's really what makes\r\na difference between people who are extremely effective\r\nin their SEO campaigns and people who focus on a bunch of stuff that doesn't actually produce results, so you wanna focus on the things that are gonna produce the biggest results with the minimal amount of effort, so what are those\r\nactions that you can take that are gonna produce huge results? Well, the first is understanding how to create keyword-targeted content, also known as SEO content, so SEO content actually applies to informational pieces of content, which are gonna be blog posts\r\nand also transactional pages, which are gonna be lead capture pages, local pages, or even e-com pages, and the way you structure those pages will completely depend on the intent behind the keyword phrases\r\nthat you're going after, so for example, if you're targeting how\r\nto train a Great Pyrenees, that page should be completely focused on educating that person about how to train a Great Pyrenees. It shouldn't be built to\r\nconvert them into a customer. It should be built just to educate, and once you've done that job, then you can ask for something, which typically, in that case, you wanna just ask for an e-mail address because you're so early in the sales cycle that it's not gonna convert very well if you immediately try to\r\nhit them with a sales pitch, so it's best to, when it's\r\nan informational asset, to go after something that's a little lower barrier to entry, so that would be like trying\r\nto get their e-mail address, and you can offer a lead\r\nmagnet or something of value in exchange for their e-mail address, and then transactional\r\npages, on the other hand, would be built to actually\r\nconvert the searcher into a lead or into a customer, so if you were a dog trainer in St. Louis, and you wanted to rank\r\nfor that keyword phrase, you'd want that page to be structured to build a lot of trust and, most importantly, build it in a way that's completely designed to convert, so you see the differences that the information\r\nwas designed to educate, the transactional is designed to convert, so knowing the difference\r\nbetween those two is completely dependent on\r\nunderstanding search intent, but I won't go deep into that because I have a ton\r\nof videos on my channel about search intent, and make sure you watch those, but regardless, understanding how to create\r\nnew keyword-targeted content and how to improve existing\r\ncontent on a website is one of the most fundamental\r\nSEO skills that you can learn 'cause the truth is websites are filled with\r\nthin, duplicate, outdated, and just sometimes\r\nstraight-up bad content, and so you have to understand\r\nhow to go through a website and find these issues,\r\nthese content issues, and then know what to do with\r\nthe content once you find it, so in a lot of cases you will actually end up having\r\nto delete a lot of content or consolidate or even redirect\r\ncontent to primary assets, but once again, I have\r\na video on my channel about how to do a content audit, so make sure you watch that, but understanding how\r\nto create SEO content and how to optimize existing content is a fundamental SEO\r\nskill you have to learn. Number two is link building, so I know there's a lot of\r\nstuff out there right now about how links don't matter, but there's so much evidence\r\nshowing that they still matter and have mattered pretty much forever, so it's kind of a silly discussion\r\noverall, but regardless, it is very, very difficult\r\nto rank without links, and it can be done, but you'd have to be willing\r\nto wait a very long time to be able to get those results, and so if you're willing to\r\nwait years and years and years to get results, then you might be able to do it, but in most cases you're gonna need links if you're competing in even\r\na semi-competitive niche, and you have to think about it this way: If all things are equal, let's say you have two competing websites. They both have incredible content. They both have incredible design. They both have incredible user experience. Well, what is Google going to use to determine who should rank? Well, the only thing they\r\ncan do at that point, if all things are created equally, is they have to look to external sources. They have to look to external factors to determine which pages are best, so the number-one factor that they can use are links from other relevant websites or links from other credible sources, and so whoever has the\r\nmost high-quality links is going to definitely\r\noutperform the one that does not because, if all things are equal, that's gonna be the determining factor to do decide who wins in that battle, so that's why it's absolutely critical that you have a concentrated effort to acquire new links to your website because otherwise it's\r\ngonna be extremely hard, no matter how good your content is, no matter how good your website is, and that may change in the future, but right now that continues to be one of\r\nthe most important factors for SEO performance, so make sure you learn\r\neverything about it, so the third high-impact area that you need to study and learn is user experience optimization, and so a lot of the\r\ntechnical SEO optimization that you'll go through will improve user experience, but anything you can do in a website that improves user experience\r\nis going to benefit SEO, and most importantly it's going\r\nto benefit your conversions, and so it's a critical\r\npiece of the puzzle, and so understanding how to create and\r\noptimize existing content, understanding how to acquire links, and understanding how to\r\noptimize for user experience, if you get those three right,\r\nand you understand those, and you really hone in on\r\ngetting better at those, you are gonna be a really,\r\nreally good SEO expert, and then number four,\r\nwhich I consider a bonus, but I really think every SEO should be competent in this skill, and that's conversation rate optimization, also known as CRO, and CRO is critical\r\nbecause it doesn't matter how much traffic you drive to your site if you don't actually turn that traffic into leads and customers, and that's when CRO comes into play, so I won't get deep into CRO, but it's absolutely critical that you're consistently\r\ntesting your pages and trying to improve your pages so that they convert at\r\nthe maximum that they can, so that you're getting the\r\nmost out of all the traffic that's going to your site. Okay, so now that you know that you need to\r\nestablish base knowledge-- - Knowledge. - and you need to focus on the high-impact actions within SEO, the third and most critical\r\npart of this process, which I always recommend to\r\npeople within Gotch SEO Academy is to start your own side hustle. Now, I know that might seem like a kind of a weird suggestion, but believe it or not, when\r\nyou start your own project, and you use that as your\r\ntesting breeding ground, you will learn so incredibly fast, and this is the process\r\nthat I recommend doing, so while you're getting\r\nyour base knowledge, while you're learning the key elements of successful SEO campaigns, what you wanna do is study one thing, so let's take one of\r\nmy videos, for example. Go and watch one of my videos, and when you see something\r\nthat's actionable, take that action item and put it what I call\r\non a future actions list, and so what I do is I\r\nliterally take actionable items from content, books, videos, whatever, and I put it on a future actions list so that I am accountable to\r\ntake action on that information, and so you need to have\r\nthat process in place because otherwise you'll just\r\nconsume, consume, consume, and you won't actually\r\nact on the information, and so everything that you have consumed doesn't matter unless\r\nit's actually acted upon, and so it's so incredibly critical to understand that concept. You've probably seen many people online, maybe on Twitter or where else, where they know a lot of information, but they can't actually\r\ndemonstrate that information, so for example, there may\r\nbe some college professors that know a ton about business. They may know the history of business. They may know everything\r\nyou could ever imagine, historically, about being an entrepreneur, but they've never actually\r\nstarted a business. They've actually never grown a business, so that applies in SEO too. There are tons of people\r\nwho know everything, every single nook and cranny about SEO, but honestly, a lot of\r\nthem don't actually know how to execute that information, so you don't wanna be a person that just knows a bunch of information. You wanna be someone who actually knows how to\r\nexecute on that information and knows how to get real results, and the only way to get real SEO results is to act on every piece\r\nof information that you get so that you can learn from\r\nit and iterate over time because there are no rules in SEO. Everything is a hypothesis. Everything is a best practice, but you should always be putting those best practices to test, and that's really, really important, and even my own advice,\r\nanything I give you, put it to the test. See if it works. You should always be questioning\r\neverything at all times, but the way to really\r\nquestion it the right way is to actually act on it and get that feedback\r\nbased on your own actions. Now, the good news is that I've done a massive amount of\r\ntesting and failure for you. I've worked on hundreds of SEO campaigns, so you can really bypass a lot of the stupid stuff that I did so you don't have to it yourself, and trust me, I did a lot of\r\nstupid stuff in between here to get to the point where I am now, so believe me, you don't wanna go through any of the stuff that I did in between, so that is really the value of working with someone who has expertise, and I've had to do that many, many times throughout my SEO career, seeking out information from people who are way\r\nmore experienced than I am because I know that I do not\r\nwanna go through this again in any other field, so I always look for people who are way more experienced than I am to leverage their expertise so I don't have to go\r\nthrough all the failing, and the testing, and the experimentation, and the time-wasting. I don't\r\nwanna go through any of that. I'd rather just bypass all that and work with someone who\r\nalready knows what they're doing, and so understanding\r\nthat principle is huge because at the end of the day\r\nwe only have so much time. You can't learn every skill in the world, so you have to work with other people to acquire these skills, and the only way to do\r\nit is to work with people who are more experienced than you are, so the big takeaway for step number three is to start your own side hustle, and make sure that you act\r\nfar more than you consume. I recommend about a 90/10 split, so 90% of your time\r\nshould be spent acting; 10% of your time should be spent educating yourself and learning. Okay, so let me review how\r\nto learn SEO the right way, so step number one, establish\r\nthe base foundation, so learn just enough so that you can start to take\r\naction on the information. Number two, learn the most\r\nimportant parts of SEO, which is gonna be content,\r\nlink building, user experience, and conversion rate optimization, and then number three, start your own side project or side hustle so that you can get\r\nreal-life experience in SEO, and even if you're already\r\nan experienced SEO, and even if you've worked\r\non SEO campaigns before, it's still really important to have your own side projects\r\nbecause it keeps you fresh. It keeps you thinking 'cause when you have to\r\nstart something from scratch, it forces you to think in\r\na totally different way.<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=pBD1C5JxRho' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://reyalbert.com/how-to-actually-learn-seo-in-2020/</em><hr/></center>",
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      "parent_permlink": "facebook",
      "author": "reyalbert",
      "permlink": "facebookbusinesspageforlocalbusiness-stepbystep2020instructions-zu7ndgi2h1",
      "title": "Facebook Business Page For Local Business - Step By Step – 2020 Instructions",
      "body": "\r\n\r\nFacebook Business Page - For Local Businesses - Hate it or love it Facebook is still the most popular social media network in the world and with over 2 billion active users it's one of the best places to promote your business and one of the simplest and effective ways of doing that is with a free Facebook business page.\r\n\r\n\r\n\r\n\r\n\r\nIf you've been thinking about building a Facebook page for your business or if you haven't you should, but we're not sure where to start I'm going to show you how step-by-step so by the end of this tutorial you have a fully-fledged business page ready to generate some fresh leads.\r\n\r\n\r\n\r\n\r\n\r\nstep number one, setting up your page. Head over to facebook.com and before we start you need to understand you can't create a business page on Facebook unless you have a personal Facebook account attached to it. This is because\r\nFacebook requires every business page to have at least one administrator to manage the page and this is only feasible by tying a Facebook business page with a personal account. Now before you ask anyone seeing your business page\r\nwill not be able to trace it back to your personal profile as they are two separate entities so you can relax.\r\n\r\n\r\n\r\n\r\n\r\nIf you haven't got a Facebook account yet create one it only takes a couple of minutes. If you already have an account\r\njust log in to your profile, once you've logged in in the top blue ribbon, click on the create link and select the page option:\r\n\r\n\r\n\r\nd\":1066,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1066\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook1.jpg\" alt=\"picture of facebook create a page dropdown\" />\r\n\r\n\r\n\r\n\r\nthis will bring you to a screen where you will be given the choice of creating your page between two\r\ncategories the first category is called business or brand you should select this category if you are a business of any size or type that sells services or product.\r\n\r\n\r\n\r\nd\":1068,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1068\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook2-1-1024x512.jpg\" alt=\"Picture of Facebook page creation section\" />\r\n\r\n\r\n\r\n\r\nIf you are a public figure like a musician, a sports team, a church group, or any kind of organization you should select the second option community or public figure since this post is mainly targeted at local business owners let's choose business or brand.\r\n\r\n\r\n\r\n\r\n\r\nThe next step is choosing a name for your page what you want to do here is to use your business name today I'm going to create a page for a fictitious hairdresser that I'm going to call Planet hairdressing the next thing you need to do is to pick the right business category that best represents your business just start typing what you think the category should be and select the appropriate one based on the suggestions.\r\n\r\n\r\n\r\nd\":1069,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1069\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook2-2.jpg\" alt=\"Picture of adding a name and category for your page\" />\r\n\r\n\r\n\r\n\r\nNext add the address where your business is located the phone number is optional so it's up to you but my recommendation would be to add it then click Next.\r\n\r\n\r\n\r\nd\":1070,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1070\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook2-3.jpg\" alt=\"Picture of adding phone and address tp business page setup\" />\r\n\r\n\r\n\r\n<h3><strong>You will then be asked to add a profile picture and a cover photo skip these steps, for now,</strong></h3>\r\n\r\n\r\nd\":1071,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1071\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook2-4.jpg\" alt=\"\" />\r\n\r\n\r\n\r\n\r\nYour page is now set up and live on Facebook for everyone to see at this stage it looks very bare and doesn't really reflect your business at all that's why I would recommend to unpublish it until we have finished creating it.\r\n\r\n\r\n\r\nd\":1072,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1072\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook3.1-1024x469.jpg\" alt=\"Picture of newly created Facebook page that is unfinished\" />\r\n\r\n\r\n\r\n\r\nJust go to settings in the general tab choose page visibility click on edit select page unpublished and click Save select the reason why you want to unpublish your page click on next then click on unpublish.\r\n\r\n\r\n\r\nd\":1073,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1073\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook3.2-1024x370.jpg\" alt=\"picture of unpublished option\" />\r\n\r\n\r\n\r\n\r\nClose the dialog box then on the top left-hand side click back on the page link which will take you back to your newly created page time to move on to step number two branding your page the first thing we're going to do is add a profile picture to your page your profile picture will appear on every post or comments that you make across Facebook using your Facebook business page so that's why it's a good idea to add your logo in there the ideal size is currently at 360\r\npixels by 360 pixels if you do not have any logo available but yet want to make your page look as professional as possible here is a little tip.\r\n\r\n\r\n\r\n\r\n\r\nYou can use head over to a website called canva.com and log in using your Facebook account once logged in on the left-hand side menu click on create a design and choose the custom dimension option in the fields set the dimensions to be 360 and 360 so it fits the profile picture of your Facebook page perfectly and choose px which stands for pixels.\r\n\r\n\r\n\r\nd\":1074,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1074\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook4.1-1024x484.jpg\" alt=\"Picture of canva.com creating a design\" />\r\n\r\n\r\n\r\n\r\nThen click on create a design this will take you to a design area where you can start making your logo by simply dragging and dropping elements directly on the canvas. I personally love canva.com as a tool and use it regularly because you can design pretty much anything very easily using their free pre-made templates and images.\r\n\r\n\r\n\r\n\r\n\r\nUsing the search box look for something in relation to your line of business in this instance I need a logo for my hairdressing salon so I'm going to type hair. As you can see they are quite a few options to choose from. I want something simple so I am going to go for this one here just by clicking on it once.\r\n\r\n\r\n\r\nd\":1075,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1075\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook4.2-1024x500.jpg\" alt=\"Picture of choosing a design element in canva\" />\r\n\r\n\r\n\r\n\r\nOn my work area I can modify the elements by just clicking on them here I just want to modify the background from black to orange to do this I just need to click on the background and modify the color using the palette accessible\r\nat the top each element can be modified in the same way including the copy so you can really craft something unique for your business.\r\n\r\n\r\n\r\nd\":1076,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1076\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook4.3-1024x398.jpg\" alt=\"Picture of downloading your finished canva picture\" />\r\n\r\n\r\n\r\n\r\nOnce you're done creating your profile picture click on the publish button on the top right hand side and download it on your computer all you need to do now is load your profile picture on your Facebook page just go back to your Facebook page and hover on the profile picture you should see an update option appearing click on it and select the upload photo option to fetch your newly created logo.\r\n\r\n\r\n\r\nd\":1077,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1077\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook4.4.jpg\" alt=\"Picture of uploading your created profile picture to Facebook\" />\r\n\r\n\r\n\r\n\r\nAdd a description to it and click Save time to add a cover to our page let's follow the same process and go back to canva.com this time we don't even need to specify the dimension because canva has already set this up as a default design in its library just click on create a design and search for Facebook cover once again choose something in relation to your business and modify according to your needs.\r\n\r\n\r\n\r\nd\":1078,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1078\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook4.5-1024x576.jpg\" alt=\"Picture of Facebook page complete with images\" />\r\n\r\n\r\n\r\n\r\nTry keeping the same colors and font so it looks consistent with your profile picture within canva you can also add images which makes your work even more professional once you're done go back to your Facebook page click on the add a cover button load your Facebook cover you just created in canva and save it just like your profile picture.\r\n\r\n\r\n\r\n\r\n\r\nFor those of you who don't want to use canva and need to know the exact dimensions of the cover photo, they are 820 pixels by 312 pixels our page is now looking a lot better and nicely fits with our brand last step before we move on to our next step. If you click on your Facebook cover you can add a description of the image tag some people who are in it add a link to your site and write comments.\r\n\r\n\r\n\r\nd\":1079,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1079\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook4.6.jpg\" alt=\"Picture of adding description to Facebook cover picture\" />\r\n\r\n\r\n\r\n\r\nThis can be particularly useful when people decide to share your cover as it will give you an opportunity to direct people to your website or simply give them more information step 3 add a call to action button to your page on every Facebook page. There is an option to add a call to action button located right below your cover photo this is a great opportunity to encourage your visitors to take action such as visiting your website make a booking learn more about your business and overall help generate more leads and in return increase sales.\r\n\r\n\r\n\r\nd\":1080,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1080\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook5.1.jpg\" alt=\"Picture of adding a button to your fan page\" />\r\n\r\n\r\n\r\n\r\nTo select the type of call to action you want to add just click on add a button you should see a list of categories you can choose from within each category you have several options available. Browse through the various categories and\r\nselect the most appropriate one for your business in my example I want people to call the salon directly to book a hair appointment so I am going to choose the contact us category and the call now option then add my phone number and save.\r\n\r\n\r\n\r\nd\":1081,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1081\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook5.2.jpg\" alt=\"picture of adding phone number to call to action button\" />\r\n\r\n\r\n\r\n\r\nAnyone tapping on this button from their phone will trigger a call to my business so I can schedule an appointment with them Step number four, complete your business details. very often when you are searching for a local business in Google one of the first results that comes up organically is a Facebook business page this is because Facebook is so dominant that it will trump many other results in Google's organic search results even your own website that's why it's\r\nimportant you fill in all possible information on your page as it is likely to be the first impression you will give to your visitors the good news is it's very simple to do.\r\n\r\n\r\n\r\nd\":1082,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1082\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook5.3.jpg\" alt=\"Picture of finishing up about page for Facebook fan page\" />\r\n\r\n\r\n\r\n\r\nGo to your page and on the left-hand side menu select the about option if you can't see the option just click on see\r\nmore that will expand the menu then select about. Right below your call-to-action button click on the link edit page info and fill in all your business details including a short description of your page your website address your business email address your opening hours and everything else that is blank.\r\n\r\n\r\n\r\n\r\n\r\nStill in the About section add your business story to give relevance and context to visitors who want to find out about you add an image some great copy with relevant keywords and another link to your website in there Step number five, interact with your audience with automated messages one great thing about running a business page is that you can interact with your audience even when you are not online which is very useful when you are a busy local business owner.\r\n\r\n\r\n\r\n\r\n\r\nFirst, you can display a greeting message that people will see the first time they open a conversation with you on messenger. To set this up just click on your page setting option on the top right-hand side. Choose the messaging option and click on the jump to your section link.\r\n\r\n\r\n\r\n\r\n\r\nNext to the response assistant turn on the show a messenger greeting option and customize your message by clicking on the Change button an example of the message your visitors will see automatically appears here to change it to\r\nwhatever you want you can customize it further and personalize your message by using the dynamic options in the copy which is a very nice touch.\r\n\r\n\r\n\r\n\r\n\r\nLet's choose first name option so anyone opening a conversation with you will receive the following greeting which includes their first name if somebody responds to the greeting and you're not available to start a conversation or answer their questions you can set up the response assistant functionality that will send instant replies to any message to set this up.\r\n\r\n\r\n\r\n\r\n\r\nJust click on the go to automated responses link switch on the instant reply button and click on edit to write your own message. You can also automate some of the answers which is great. Once you're done click on save and then on\r\nthe top left-hand side click back on your page.\r\n\r\n\r\n\r\n\r\n\r\nSo we can move on to our next step number six, configure your page menu. By default, Facebook will set up\r\nyour page with a standard navigation menu on the left-hand side you can customize this upon your needs and your business type just go to your page settings and select the template and tab option if you scroll down you will see a\r\nlist of the default options available in your current menu.\r\n\r\n\r\n\r\nd\":1083,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1083\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/facebook5.4.jpg\" alt=\"Picture of editing the navigation bar in Facebook page settings\" />\r\n\r\n\r\n\r\n\r\nIf I put my Facebook business page side-by-side with the menu settings you can see what I'm talking about to change the ordering simply drag-and-drop the menu tab you want to move let's say I want the offer tab to sit right at the top to entice more customers all I need to do is grab the component and drop it right at the top just refresh your page and you'll see the changes.\r\n\r\n\r\n\r\n\r\n\r\nStep number seven time to publish your first post. Your page is now all ready to go it's now time to start making the most of it and publish a few posts but before you do that remember at the beginning of this tutorial we made this page private so it's time to make it available to the world go to your page settings once more and in the general\r\ntab select page visibility and click on edit tick the page published option and save changes go back to your page and publish.\r\n\r\n\r\n\r\n\r\n\r\nYour first post here is an example of a few posts I have published on my hairdressing page. So it makes it look a little bit more alive once you've published a few posts and your page looks like it's active. It's time to move on to our final step number 8 invite your friends and create a vanity URL. Facebook will suggest you invite friends to like your page and this is a good idea for three reasons.\r\n\r\n\r\n\r\n\r\n\r\nFirst, it will give your page an initial boost and help gather some momentum since you currently have 0 followers. Second, your friends might share the page with their friends which will amplify your reach and third when you reach 25 likes you will be able to create what is known as a vanity URL. If you don't know what a vanity URL is let me explain\r\n\r\n\r\n\r\n\r\n\r\nCurrently, your Facebook page is accessible via a unique address just like a website in our case the address file page is unlike a website this is very difficult to remember for anyone. You can, however, give your page an address that is much easier to remember just like my own Facebook page. <a href=\"https://www.facebook.com/reyalbertmarketing/\">facebook.com/reyalbertmarketing</a> this is what is known as a vanity URL.\r\n\r\n\r\n\r\n\r\n\r\nTo do this just click on the link called create a page. At username under your profile picture this will trigger a pop-up in which you can set up a memorable username and give you an easy to remember address of your page in the username field add your business name without any space and then click on create username. If you see a red man\r\ntelling you you are not eligible it is because you haven't reached 25 likes yet so keep trying until you get there.\r\n\r\n\r\n\r\n\r\n\r\nTo be honest, it's super easy after that your Facebook page will be a hundred percent complete that's it for today you should now be all set and able to post on your brand-new business page. But remember Facebook is a social network and not a platform to flog your products and services.\r\n\r\n\r\n\r\n\r\n\r\nEngage with your local community be helpful and respond to comments and questions and don't leave your page unattended for too long. I hope you found this tutorial \"Facebook Business Page For Local Businesses\" helpful remember to post any questions in the comments below and press the thumbs up button if you feel like it and until next time\r\nhappy marketing\r\n\r\n<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=cLxMgLxUyiY' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://reyalbert.com/facebook-business-page-for-local-business-step-by-step-2020-instructions/</em><hr/></center>",
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      "permlink": "kristenleighssecretsonhowtogainorganicreachonfacebook2020-1o6yqwsh20",
      "title": "Kristen Leigh's Secrets on How to Gain Organic Reach on Facebook 2020!",
      "body": "<p><img src='https://i.ytimg.com/vi/UWjj-WkGbDs/hqdefault.jpg'></p>\r\n<h2>Organic Reach On Facebook</h2>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">People will argue that organic reach on Facebook is dead, but I'm here to tell you it is most certainly not. If Facebook isn't working for you from an <a href=\"https://reyalbert.com\">organic point of view</a>, I have to tell you something that might hurt. And that is, the content that you're posting is not good enough.</p>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">Oh, felt that but there is a reason. Facebook has three main goals:</p>\r\n\r\n\r\n\r\n<ol>\r\n <li>to have more people on the platform,</li>\r\n <li>spending more time on the platform,</li>\r\n <li>because those two things allow Facebook to earn more money.</li>\r\n</ol>\r\n\r\n\r\n\r\n\r\nNow in this video, I'm gonna share my top tips on how to increase your organic reach on Facebook and these are lessons that I've learned through my own content creation, from creating video content in the US and earning and hundreds of views on all my videos.\r\n\r\n\r\n\r\n\r\n\r\nTip number one is to keep your content, either educational or entertaining, or if you can, both together. Facebook have actually come out and said that they favor content on the newsfeed that is entertaining or informative. So Facebook is actually looking for this type of content. But this content just works because that's what people\r\ngo to Facebook to see.\r\n\r\n\r\n\r\n\r\n\r\nWhen people are on Facebook, your customers, and I don't care whether your customers are B to B, B to C, whatever terms you come up with, they're human beings, they go to Facebook to spend time speaking to friends and family, looking at baby pictures,\r\n\r\n\r\n\r\n\r\n\r\nwatching funny pictures and watching funny videos of dogs and so as business owners, as page owners, we need to create content that fits into that experience, fits into the mindset that they're in when they're on Facebook. This is the hard part, turning a business that isn't particularly interesting or sexy, into something that is. But if you can take your topic and then think about what are some of the entertaining, maybe the funny parts of this industry or what are some of the things that we can teach people? What problems are my customers facing? And simply take those problems, answer them as questions in videos and blogs and that will set you on good stead.\r\n\r\n\r\n\r\n\r\n\r\nMy second tip is to post natively to Facebook. And what I mean by that if you're posting a video, let's say you've got a YouTube video that you've created, post the video onto Facebook, rather than sending a link from Facebook to YouTube.\r\n\r\n\r\n\r\n\r\n\r\nSo let's say that you're a YouTuber. You want to upload your video to YouTube and you want to upload your video to Facebook as well. So you've the two different videos. Now I know you might be thinking, but I want my views on YouTube. But you have to ask yourself here, what is best the consumer? Does the consumer want to be on Facebook scrolling through Facebook, click a link, then go to YouTube to watch your content or would they rather watch the content that you're creating on the platform that they're already on? Chances are, it's gonna be that latter.\r\n\r\n\r\n\r\n\r\n\r\nSo we want to post the content where they are. My third tip is all about going live. Live videos are one of the best ways to keep people's attention and to get people engaging because if you're watching something live you're much more likely to be in the zone, be there at that event, as opposed to a video where you might see it and just scroll past it.\r\n\r\n\r\n\r\n\r\n\r\nSo by doing a live stream, you keep people watching your content for longer. So what Facebook is doing, they're keeping people on the platform for longer. And you also get more engagement and you can encourage engagement on a live by telling people comment and tell me where you are, for example, asking questions, people start commenting.\r\n\r\n\r\n\r\n\r\n\r\nSo Facebook goes, people are watching this content and they're engaging with this content, so we're going to show it to more people because it helps us achieve our goals. Now if you're a live streamer and you're not very good at live streaming and your live stream sucks, let's say you're just trying to sell something, then quite frankly, it's not going to work.\r\n\r\n\r\n\r\n\r\n\r\nJust because it's a live stream versus video doesn't mean it's going to work. Live stream typically works because they help Facebook achieve those goals that I've spoken about. So get let streaming. Hit that live button. My fourth tip is all about asking questions. Now, this is a really simple tip, but one that is so valuable for increasing engagement and thus increasing your reach. So asking questions.\r\n\r\n\r\n\r\n\r\n\r\nSimply going onto your Facebook page, into your Facebook group and just asking a really, really basic question, such as tea or coffee, cats or dogs? Now you obviously want it to be relevant to the audience that you're going after, but by just asking these simple questions, would you rather, or a or b questions, it makes it very easy for people to answer.\r\n\r\n\r\n\r\n\r\n\r\nSo people will just go into the comments and just start answering, yeah tea or coffee, whatever it is. Facebook then sees lots of people are engaging and then they increase your reach. This is something that I love to do in my Facebook group. I love to just go in and ask a question. People then comment. You can then start a conversation with that person.\r\n\r\n\r\n\r\n\r\n\r\nNow this leads me on to point number five very nicely which is, another way to increase engagement is every single time somebody comments on a post rather than you just going back and saying, thanks or great or just like it, not even saying anything back, go and ask them a question based on their comment because that then starts a\r\nconversation with that person.\r\n\r\n\r\n\r\n\r\n\r\nThat person then comes back. They then answer. You can start another conversation and before you know it you've got a ton of conversations going on in the comments. A ton of comments, thus Facebook is going, whoa this is getting tons of engagement and increases the reach to more people. Point number six is all about using captions in your videos.\r\n\r\n\r\n\r\n\r\n\r\nDid you know that the majority of people watching videos on Facebook will watch it without sound? This means if you're creating video content that doesn't have captions, or isn't friendly to people that are watching without sound, you're missing out on a huge percentage of the potential views that you could get. So simply by adding captions to your videos, you allow the majority of people to start watching and consuming your content.\r\n\r\n\r\n\r\n\r\n\r\nNow if somebody doesn't watch it, because they're not watching it with sound, maybe they're at work or they're on the bus, then Facebook is gonna go, well nobody's watching this video or they are for like three seconds and then they're switching off, which tells Facebook no engagement, don't show that to more people.\r\n\r\n\r\n\r\n\r\n\r\nHowever, if people are watching the content and they're watching it because you've got captions in it, then Facebook is gonna go, well people are watching this video, more people are watching this video for longer, so better engagement and thus we're gonna send it to more people. Number seven is all about\r\nmonitoring the numbers and finding out what your audience actually wants and engages with.\r\n\r\n\r\n\r\n\r\n\r\nWhen I was creating my content I got so, so into the numbers and finding out what length of video worked best for my audience, what time of day worked for my audience, what was the perfect amount of me speaking to camera versus me doing B-roll out in the countryside. And over time I was able to get more and more and more views because I was just focusing purely on the numbers to see what people liked and watched.\r\n\r\n\r\n\r\n\r\n\r\nNow did you know that the average watch time per video on Facebook is only six seconds? Meaning people are only watching videos on Facebook on average for six seconds. Now that means for you, that you have to capture that attention early on. In the first six seconds, you need to get that person hooked in and up for watching your video and if they're not, Facebook just won't show it to people.\r\n\r\n\r\n\r\n\r\n\r\nIf you can get them in, Facebook will. So the first six seconds are vital and by looking at all the data, by looking at your videos and seeing the average watch time for each video, the engagement rate for each video, you can see what works and what doesn't and over time you can start to structure your videos in a way that works for your audience.\r\n\r\n\r\n\r\n\r\n\r\nPoint number eight is all about directing people to Facebook just like you would on YouTube. Think about Facebook's goals again. They want more people on the platform. So something that people very rarely do is link from, let's say Twitter or email, to a Facebook video. Have you noticed that? People always link to YouTube, but Facebook really wants more people coming onto the platform.\r\n\r\n\r\n\r\n\r\n\r\nSo think about in your email marketing or in your general social media promotion of content, think about sometimes directing people to the Facebook video. Because if Facebook finds that people are finding your video through other methods outwith of Facebook they're gonna go, ah people really wanna watch this and then they're gonna show it to more people. So the moral of this video is about Facebook having these three goals, more people on the platform, spending more time on the platform so they make more ad revenue.\r\n\r\n\r\n\r\n\r\n\r\nThink about those things every single time you go on Facebook. We're playing Facebook's game by using their platform and so as much as you maybe don't want to, it means we do have to play by their rules and we do have to give them what they want. So we need to always be thinking about what does Facebook wants and what does the consumer what? And how can we get that cross-section right?\r\n\r\n\r\n\r\n\r\n\r\nAnd that's gonna happen through time and that's gonna happen through your testing, seeing what works, what doesn't work for you and your audience. But hopefully, these eight tips will point you in the right direction. If you've enjoyed this post please ensure to drop a comment with any questions and share it with someone that needs to see it.\r\n\r\n\r\n\r\n\r\n\r\nBe sure to also subscribe to the learning center at https://reyalbert.com\r\n\r\n<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=UWjj-WkGbDs' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://reyalbert.com/kristen-leighs-secrets-on-how-to-gain-organic-reach-on-facebook-2020/</em><hr/></center>",
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      "author": "reyalbert",
      "permlink": "facebookadsforlocalbusinesses2020-qtx5bl609d",
      "title": "Facebook ads For Local Businesses 2020",
      "body": "<p><img src='https://reyalbert.com/wp-content/uploads/2020/02/market.png'></p>\r\n\r\nWelcome to eBusiness Marketing Learning Center. Today I'm going to be going over Facebook ads Strategy for local businesses. So, some different strategies you can use as a <a href=\"https://reyalbert.com\">local business</a> such as trying to target a small area that you serve.\r\n\r\n\r\n\r\n\r\n\r\nNow I am going to assume you already have a Facebook account and page for your business, so we will get started in the Facebook business manager.\r\n\r\n\r\n\r\nd\":1033,\"width\":768,\"height\":425,\"sizeSlug\":\"full\"} -->\r\n<img class=\"wp-image-1033\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/business-manager-1.jpg\" alt=\"Picture of business manager\" width=\"768\" height=\"425\" />\r\n\r\n\r\n\r\n\r\nIf you don’t\r\nand are not sure how to do this there's a guide on the <a href=\"https://www.facebook.com/business/help/1710077379203657?id=180505742745347\">Facebook\r\nbusiness website</a> create a business manager. If you need to create your own\r\nbusiness manager you will need a Facebook business page so for this example\r\nwe're just going tp be using a random page and then you'll also need an\r\nadvertising account so that's where you manage all of your advertisements so\r\nwe're going to get started by opening up our advertising account.\r\n\r\n\r\n\r\n\r\n\r\nHere and\r\nshould look something like this:\r\n\r\n\r\n\r\nd\":1034,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1034\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/ads-manager-1024x432.jpg\" alt=\"Picture of the Facebook ads manager\" />\r\n\r\n\r\n\r\n\r\nIf you have\r\nno campaigns yet there won't be any campaigns showing here so what we're going\r\nto do to get started is just go right in and create a campaign. When you create\r\na new campaign you have different marketing objectives that you can use, so for\r\nthis ideally what you would want to use is conversions. (<strong>If you have no clue\r\nhow to get this far chances are you never have run Facebook ads before. Here is\r\na link to a <a href=\"https://www.youtube.com/watch?v=yPpC5sozBYk\">Facebook Ads\r\ntutorial for 2020</a> a whole video on how to drive conversions and how to set\r\nup conversion tracking</strong>.)\r\n\r\n\r\n\r\n\r\n\r\nNow you're a\r\nsmall local business you don't really want to worry that much about conversion\r\ntracking you're just trying to get the word out there about your brand and\r\nabout some of the services you offer.\r\n\r\n\r\n\r\n\r\n\r\nYou're just\r\ntrying to target people in your local market and you either want to reach as\r\nmany people as possible or you just want to get some engagement on your post.\r\n\r\n\r\n\r\n\r\n\r\nThat's where you want to get started. There is three different options here let's just say you're not running a conversions campaign for this example again if you want to find things about conversion campaigns just go to the <strong><a href=\"https://www.youtube.com/watch?v=yPpC5sozBYk\">Facebook Ads tutorial</a></strong>. Let’s just say you're just trying to get the word out there about some of your services.\r\n\r\n\r\n\r\n\r\n\r\nWhat you can do here is under consideration you can either choose an engagement campaign or under awareness, you can do brand awareness or reach. What I would highly recommend doing is an engagement campaign.\r\n\r\n\r\n\r\nd\":1035,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1035\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/campaign-1024x381.jpg\" alt=\"Picture of the ads manager choosing the type of campaigne\" />\r\n\r\n\r\n\r\n\r\nSo we're going\r\nto be doing an engagement campaign here and under engagement. We will be doing\r\na post engagement, so let’s pretend that we have a carpet cleaning company, and\r\nwe're based in Athens Georgia.\r\n\r\n\r\n\r\n\r\n\r\nObviously,\r\nyou want to update this for whatever town you are in and whatever service\r\nbusiness you have. So, under campaign name here what I will do is name it\r\ncarpet cleaning example.\r\n\r\n\r\n\r\n\r\n\r\nWhat I like\r\nto do is campaign budget optimization here and optimize budget across ad sets. As\r\nyou can see in the picture below:\r\n\r\n\r\n\r\nd\":1036,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1036\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/bid-strategy-1024x428.jpg\" alt=\"Picture of Facebook Campaign set up\" />\r\n\r\n\r\n\r\n\r\nAlso, with\r\ncampaign budget what you can do is either set a daily budget let's just say you\r\nwant to budget twenty dollars per day and you just want to keep that so you can\r\nget as much engagement as possible on your post. Otherwise what you can do is\r\nset a lifetime budget so think of a lifetime budget as your monthly budget you\r\ncan always increase this over the course of time it is your choice.\r\n\r\n\r\n\r\n\r\n\r\nLet's just say we want to spend $600 this month we want to focus on driving more people to our business and we're going to spend $600. So basically, you're trying to get the most engagements which include comments, shares, and likes. So our campaign bid strategy will be the lowest cost.\r\n\r\n\r\n\r\n\r\n\r\nNow I am\r\njust throwing this out there. One thing we can do is if we click on show\r\nadvanced options here you can run your ads on a schedule rather than running\r\nads all the time. If you use a daily budget you have to run ads all the time,\r\nbut if you use a lifetime budget like we have set in the picture above you can\r\nrun ads on a specific schedule. Like 9 to 5 or something like that.\r\n\r\n\r\n\r\nd\":1037,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1037\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/ads-set-up-1024x421.jpg\" alt=\"Picture of ad budget set up\" />\r\n\r\n\r\n\r\n\r\nWe will\r\nclick continue and when you do come into your ad set. The first thing we want\r\nto do is name our ad set and you can set up multiple ad sets if you want to. But\r\nlet’s just stick with one for now. I'll show you how to do that after we\r\npublish the campaign.\r\n\r\n\r\n\r\n\r\n\r\nBut for\r\nright now we will set up our first ad set and I will name it the same as the ad\r\ncampaign. (carpet cleaning example).\r\n\r\n\r\n\r\n\r\n\r\n(Now under\r\naudience) you can create a new audience. You can use saved audiences (as seen\r\nin the picture) if you have any audiences that you've created already and saved.\r\nBut we are going to say this is your first time setting up an ad so we will\r\ncreate a brand-new audience.\r\n\r\n\r\n\r\nd\":1038,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1038\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-1.jpg\" alt=\"Picture of ads manager setting up the audience\" />\r\n\r\n\r\n\r\n\r\nFirst, we need to get rid of the United States by clicking on the X as you hover over the box with your mouse. Then in the box below that says “People Living In or Recently in this location” click the drop-down arrow and choose “people living in this location”.\r\n\r\n\r\n\r\nd\":1039,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1039\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-2.jpg\" alt=\"Picture of ads manager audience demographic\" />\r\n\r\n\r\n\r\n\r\nThis is very\r\nimportant because you only want to target people who actually live in your\r\ntarget area and not people who are just passing through or on vacation.\r\n\r\n\r\n\r\n\r\n\r\nWe just want to reach people who live in Athens Georgia so in the box type in the address of your business. For this demo, I will type in main st Athens Ga\r\n\r\n\r\n\r\nd\":1040,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1040\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-3.jpg\" alt=\"Picture of ads manager choosing a geographical area\" />\r\n\r\n\r\n\r\n\r\nSo now you can see we are targeting [People Who Live withing a ten-mile radius of Main St Athens Ga. Now depending on your business, you may want to go out further. If you do just click the drop-down next to 10 and set your radius to whatever you want.\r\n\r\n\r\n\r\n\r\n\r\nYou can also add other towns by just adding them to where you added the first town next to the included box.\r\n\r\n\r\n\r\n\r\n\r\nNext, we are going to do some detailed targeting. Going down the line you have Age, Gender and Languages. This totally depends on your particular business, but for the carpet cleaning business, I want to target people who actually own a home or business so for the age I would start at 25 – 65+ just to start.\r\n\r\n\r\n\r\n\r\n\r\nFor gender, I would leave it alone for now till I get some data that will show me if in fact more Men are acting on my add or more Women or is it about equal. You won’t know that until you run the ad for about a week.\r\n\r\n\r\n\r\n\r\n\r\nBut you may have a hair salon and only attract women. See what I mean? As far as the language I would leave it wide open.\r\n\r\n\r\n\r\n\r\n\r\nNext is detailed targeting. This is where you get specific as to your target audience. I want people who have carpet in their homes or businesses so here the first thing I would do is in the detailed targeting box I would type in home as you can see in the picture below. Then hover over \"Home Improvement\" and to the right, you will get a description.\r\n\r\n\r\n\r\n\r\n\r\nIn the interest, you see what the interests are and people who have expressed interest in home improvement pages. As you can see global audience size is over 282 million for that interest.\r\n\r\n\r\n\r\nd\":1041,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1041\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-4.jpg\" alt=\"Picture of Facebook ads manager detailed targeting\" />\r\n\r\n\r\n\r\n\r\nSo when you click on home improvement you can see it goes to the top and is added to the detailed targeting. You then click on suggestions and you get another dropdown and give you suggestions based on the first thing that you enter here. So it has home improvements, home repair, renovation, and so on. Just try to target something related to exactly the services that you're offering.\r\n\r\n\r\n\r\n\r\n\r\nSo using our carpet cleaning service we are going to come in here and let's just type in carpet and we'll see what comes up. Carpet cleaning so there's interest right here eight point eight million people so we can get rid of home improvement here and just focus on people with an interest in carpet cleaning.\r\n\r\n\r\n\r\nd\":1042,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1042\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-5.jpg\" alt=\"Picture of Facebook ads manager detailed targeting\" />\r\n\r\n\r\n\r\n\r\nnow you can see our potential reach is only 8,177 people so we might want to increase that a little bit so if we click on suggestions here what we can do is maybe floor cleaning maybe you can do housekeeping cleanliness cleaner home improvements so those are some different options that you can try. See my final audience below.\r\n\r\n\r\n\r\nd\":1045,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1045\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-6-1024x388.jpg\" alt=\"picture of Facebook ads manager audiences\" />\r\n\r\n\r\n\r\n\r\nAs you can see my final audience is 17,000 and I reached that by widening my search area to 20 miles using the interests you see that are related. I have added a bunch of interest related to just cleanliness so we have carpet cleaning, Cleanliness, floor cleaning, living room, and spring cleaning. What we want to do is target people who have an interest in-floor cleaning and they also must match one of these interests This will be different for other local businesses depending on your location and your service.\r\n\r\n\r\n\r\n\r\n\r\nAs you scroll down a little you will see this box. Do not check this box as Facebook will show your ads to people who will not relate to your business and waist your money.\r\n\r\n\r\n\r\nd\":1046,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1046\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-7.jpg\" alt=\"Facebook ads manager narrowing audience further picture\" />\r\n\r\n\r\n\r\n\r\nAs seen in the picture above if you have a tracking code on your website and you know there are people who have had any of these reactions you can also add them to your audience. Otherwise, leave this alone.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nIn the picture below you have automatic placements and by default, all will be checked. You only want people to see your ads in the Facebook and Instagram platforms if you have Instagram. Everything else you want to uncheck.\r\n\r\n\r\n\r\nd\":1047,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1047\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/audience-8.jpg\" alt=\"\" />\r\n\r\n\r\n\r\n\r\nNow ignore the rest and scroll down to Optimization &amp; Spending Controls. As you can see you are optimized for post engagement. We chose this in the first section because we want people to engage with our post so we can increase likes, shares, and comments. Cost control we also set in the beginning as a $ 600-lifetime limit. You can change that any time you wish.\r\n\r\n\r\n\r\nd\":1048,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1048\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/post-enguagement.jpg\" alt=\"\" />\r\n\r\n\r\n\r\n\r\nNow when you click next you are going to go over to the ad set part of the process. As you can see below the first thing is to name the ad set. I called it Engagement - carpet cleaning example. Then you need to identify the page your ad will identify with which will be your page.\r\n\r\n\r\n\r\n\r\n\r\nAs you can see mine is automatically set to my Handyman Page and if you have more than one page like I do you can hit the drop-down arrow and choose the page you want. I will keep min on Connecticut Handyman.\r\n\r\n\r\n\r\nd\":1049,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1049\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/ad-set-1.jpg\" alt=\"Picture of Facebook ads manager choosing your page identity\" />\r\n\r\n\r\n\r\n\r\nOnce you have chosen your page you then need to either choose a post that has been already written or you can create one. This is your choice. If you have a good post that has received engagement you might want to choose it. But remember you are trying to get people to engage with your ad so perhaps you might want to create an ad or post with a call to action. This is your choice.\r\n\r\n\r\n\r\nd\":1050,\"sizeSlug\":\"large\"} -->\r\n<img class=\"wp-image-1050\" src=\"https://reyalbert.com/wp-content/uploads/2020/02/ad-set-2.jpg\" alt=\"Picture of choosing a post or creating one in the ads manager\" />\r\n\r\n\r\n\r\n\r\nThe last thing you need to do is if you have a tracking pixel set up make sure it is turned on. If you don't not to worry about that, for now, I will cover tracking pixels in another post or video.\r\n\r\n\r\n\r\n\r\n\r\nThat is all there is to set up Facebook Ads for local businesses tutorial. It isn't hard but what you need to do is monitor the ad. If after a week you are not getting the engagement you desire you can always change the ad set or create new ones to see which ones will do the best.\r\n\r\n\r\n\r\n\r\n\r\nThere is no exact science and almost all the time your first ads will not perform very well. It takes practice and knowing what pushes your audience's buttons to get them to react.\r\n\r\n<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=g77z1k5Dazo' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://reyalbert.com/facebook-ads-for-local-businesses-2020/</em><hr/></center>",
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      "title": "Facebook Ads For Local Business",
      "body": "If you've got a local business, then Facebook ads are the single greatest marketing opportunity that your business may ever have. Which is why today we're talking all about the business boosting, profit producing, income increasing power of Facebook ads for your local business.\r\n\r\nHey there, my name is Rey Albert, welcome to the eBusiness Marketing Learning Center where we help you make marketing that matters. So, if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics you may want to consider subscribing to my membership club where you will have access to all kinds of marketing courses for local businesses.\r\n\r\n<strong>Facebook ads for your local business – Who Is Your Ideal Customer</strong>\r\n\r\nAlright, today we're talking all about Facebook ads for your local business and more specifically, the who, what, where, when, why and how behind them. So we got tons to cover, so let's dive right into it.\r\n\r\nWhen it comes to talking about Facebook ads and pretty much any marketing, we always want to start with the who. And that's exactly where\r\nwe're going to start here. Now when we're talking about the who, what I'm referring to is your ideal target market or that key prospect, that perfect client or customer and the person that you're trying to attract.\r\n\r\nWhen it comes to running Facebook ads and when it comes to doing\r\nmarketing in general, you always want to have a really clear and crystal idea about exactly who you're trying to attract and who you're trying to reach with your marketing. The more specific, and the more detailed, and the clearer that you can really paint this picture, well, the better your marketing is going to be.\r\n\r\nThe more it's going to resonate with them and the better your targeting is going to be when we dive into that. So, take a little bit of time and clearly outline\r\ntheir demographic details like age or gender, occupation, job title, that type of thing. Their geographic details, like where they live including their city, or state, or province, or country, or anything like that.\r\n\r\nPlus, their psychographic details which are their attitudes, and their thoughts, and their beliefs, maybe any organizations or affiliations. Again, paint these out as clear as you can which will make everything in the future a lot easier. You see, when it comes to Facebook and when it comes to running Facebook ads, and finding your ideal target market, they're most definitely on Facebook, almost regardless of who they are and what kind of interest they have, or what age range they fall into.\r\n\r\nYou see, Facebook has just such a dominant market share position. And when we're talking about Facebook ads, you're also able to leverage that to run Instagram ads to reach an even younger demographic as well. So, again, you definitely want to be clear about who you're trying to reach and then commit to using Facebook ads to reach them.\r\n\r\n<strong>What To Put Into Your Facebook Ads</strong>\r\n\r\nAlright, so moving right along. Let's talk about the what. And when it comes to the\r\nwhat of Facebook ads, this is going to relate to exactly what to say in your ad. Now, obviously, there's a lot more to writing compelling Facebook ads than we've got time to cover here but there are a few tips that I can give you which will immediately increase the effectiveness and results you're getting.\r\n\r\nI want to encourage you to keep it simple and keep it really, really clear. Also, make sure to be human and to be authentic and to let your personality come through in the ad. After all, Facebook is a social platform. So you don't need to be stiff and rigid or formal or anything like that.\r\n\r\nKeep it conversational, keep it casual. Above all, you want to be strategic and make sure that the ad that you're writing is going to help you accomplish the goal that you set out for. And of course, this means starting with a <strong>goal in mind</strong>. So, figure out what you're trying to achieve, what objective you want to accomplish, and then work backwards to help you create the perfect ad copy to do that by again, being simple, being clear, being human, and being authentic.\r\n\r\n<strong>Your Local Business Is a no-brainer For Facebook Ads</strong>\r\n\r\nAlright, so now let's talk about the where. Now the beauty of having a local business and running Facebook ads is that just by the nature of your business, you're working in a smaller geographic area which means that getting in front of your ideal target market and putting the ad in front of them again and again in different combinations is incredibly cost effective, simply because you're working\r\nwith a smaller market size.\r\n\r\nThis is one of the reasons that I absolutely love running Facebook ads for local businesses. It's just so incredibly effective and it allows you to again, build that trust, and build that community, and build the engagement, and stay top of mind for pennies on the dollar compared to all other forms of traditional advertising.\r\n\r\nSo if you're a local business and you've got a good service and a good offer that people want, well, Facebook ads are simply a no-brainer and a slam dunk for your business. Alright, so moving right along.\r\n\r\n<strong>When Should You Run Facebook Ads For Your Local Business?</strong>\r\n\r\nNow let's talk about the when, which is when you want to be running Facebook ads and how much of your budget you can allocate to them. Now my suggestion in particular when it comes to running local business Facebook ads is that you really want to be running them all the time. 24/7 365. Now this doesn't mean that you need to spend a $1,000 a day or even $100 a day, or even $10 a day.\r\n\r\nIn fact, you can start for about $5 a day and just make sure that you're rotating the ad creative or the messages, or the offers in front of your audience to prevent burnout. You see, that's one of the biggest challenges that you're going to have as\r\na local business owner, when it comes to running Facebook ads.\r\n\r\nAnd that is essentially changing the ad creative and coming up with new\r\nand interesting ideas to put in front of your market so you don't get ad fatigue and so you don't overwhelm them and bombard them with the same message over and over which eventually, they're just going to ignore.\r\n\r\nSo, take a little bit of time, ahead of time, and plan out your content calendar. Figure out what promotions you want to highlight, what offers you want to present, what content you want to put in front of them and then make sure you're being strategic about it so that you're able to continually refresh it and continually give them new and valuable information.\r\n\r\n<strong>Why Should Your local Business Run Facebook Ads</strong>\r\n\r\nAlright, now let's talk about the why. And this one is going to be pretty quick. Basically, if you've got a local business, as I already covered, Facebook ads are one of the greatest opportunities you have and simply, one of the most cost-effective forms of advertising available today. Here's the long and the short of it. If you have a local business, and I know you do, you wouldn't be here reading this now, then you need to be running Facebook ads. Alright, so now let's talk about the how of running Facebook ads. Now I understand, if you've never run a Facebook ad before and the thought of opening up ads manager and creating one from scratch just sounds totally overwhelming and daunting.\r\n\r\nI can totally get it. But this is definitely an obstacle you're going to want to try to overcome. Simply because the rewards are well worth the effort. Now obviously, there is a lot to talk about when it comes to structuring an entire Facebook ad campaign probably beyond the scope of this video but don't worry, I'm not\r\ngoing to leave you hanging which is why I've got a link to this video course here which is going to give you some of the best tips and tricks to running a profitable and high converting Facebook ad campaign for your business.\r\n\r\nSo definitely check out that training and then make sure to take action. Make sure to get started. Get started by creating a Facebook ad account, running a few ads in front of your target market for as little as $5 a day. Test the results and improve over time. Alright, so there you have it. The who, what, why, where, when, and how of Facebook ads for your local business.\r\n\r\nThe next step, as I already covered, is to make sure to put this to use by taking immediate action. And let me know in the comment section below, are you already using Facebook ads in your local business? And if so, how are the results been? And if you're not using them, well, what's been the greatest challenge or the biggest obstacle that's prevented you from getting up and running with them?\r\n\r\nLet me know in the comment section below, I'd love to hear and I'd love to help. So, thanks so much for reading. I hope you enjoyed this post, if so, make sure to give it a thumbs up, subscribe to my membership club, and of course, for more\r\ngreat marketing strategies, tools, tips, tricks, and tactics, make sure to head over to ReyAlbert.com. Alright, so thanks so much for reading. And I'll catch you next time on the eBusiness Marketing Show.<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=lsGrb6aF6-4' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://reyalbert.com/facebook-ads-for-local-business/</em><hr/></center>",
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      "body": "<p><img src='https://i.ytimg.com/vi/FyO0oLxiNgQ/hqdefault.jpg'><br/></p>Neil Patel ranked number one for one of the most competitive key terms out there in Google. Can you take a guess what it is? It's online marketing and you know what? Guess how much money that one keyword makes me. Little to nothing why because I picked the wrong keyword to rank number one.\r\n\r\nHey, everyone, I'm Rey Albert and today I'm gonna share with you how to find the right keywords to rank number one on Google.\r\n\r\nThe first tip I have for you is go putting your competitors URL in SEM rush what sem rush will show you is your most popular pages that your competitors are getting traffic for. This will give you ideas of what your competitors are doing. 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That will give you an idea of the ones you should be targeting first because not only will they drive you a lot of traffic but there's the least competitive because you don't have to build backlinks.\r\n\r\nThe second tip I have for you is use Google search console. (<a href=\"https://reyalbert.com/courses-library/\"><strong>Get My Course In the Members Area</strong></a>) did you know that Google gives you a free tool that helps you rank number one and yes it's called Google search console. It breaks down all of your rankings the keywords that your pages are getting traffic for and even the positioning as a page 1 page 2 page 3 the sixth on page one right it breaks down exactly where you're ranking now.\r\n\r\nThe cool part about Google search console is when you dive deep into each of your pages using the search analytics it shows you all of the impressions that you're getting for keywords. If you're on the bottom of the page you want to go after the keepers at your bottom of page one.\r\n\r\nFor it's way easier to rank number one for a keyword that you're already on the first page for versus going after a brand new keyword that you're not even in the top hundred for. Going after a brand new keyword that you're not even the top 100 for is a lot more work than going after one that you're already on the bottom of page one for.\r\n\r\nWhat you will see with Google search console is that you rank for a lot of longtail keywords at the bottom of page one that you're not even trying to go after. But yet they drive traffic and they convert visitors into customers. So once you have those keywords you want to look at them.\r\n\r\nGoogle search console shows you all these keywords. 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If they're gonna release the iPhone 100 you want to talk about it before everyone else is talking about it because the moment you're one of the first adopters one of the factors that Google has when it comes to rankings is time.\r\n\r\nIt's hard to outrank older pages, it's not impossible it's just harder so why not be one of the first people to blog about new terms that aren't popular yet. So let's say the iPhone 100 is coming out you could be blogging about it.\r\n\r\nYou can be talking about iPhone 100 cases iPhone 100 apps new features that they have and even if you don't know about it just blog about the ones you do know about and you could even make your own predictions.\r\n\r\nlet's say you don't know anything about the iPhone 100 you could be writing articles about huh here are my 10 predictions for the iPhone 100 even if they're wrong that's okay you're not lying to people as long as you're taking really good educated guesses and providing amazing content.\r\n\r\nPeople won't have issues so write about new upcoming keywords because you're not gonna get traffic for them right away but in two-three months or even a year you're gonna be dominating because no one else went after those keywords before.\r\n\r\nYou did, just think about green tea and acai berries and all of those hot crazy nutrition terms yes they're really popular now in their buzz words but back in the day no one was really looking at them and if you're not sure what keywords are up-and-coming just tell me the keyword or link in the comments below using the Google Trends link and I'll tell you if it's a good keyword or a bad keyword.\r\n\r\nIf it's up-and-coming or it's declining that way you're not wasting your time writing articles on stuff that won't be popular so make sure you subscribe to my membership club share it leave a comment below and I'm here to help you succeed.<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=FyO0oLxiNgQ' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://reyalbert.com/how-to-find-the-right-keywords-to-rank-1-on-google-powerful-keyword-research-tools-for-seo-2018/</em><hr/></center>",
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