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      "body": "Congratulations @reeficprotocol! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@reeficprotocol/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@reeficprotocol) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=reeficprotocol)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemfest/@steemitboard/the-new-steemfest-badge-is-ready\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmRUkELn2Fd13pWFkmWU2wBMMx39EBX5V3cHBEZ2d7f3Ve/image.png\"></a></td><td><a href=\"https://steemit.com/steemfest/@steemitboard/the-new-steemfest-badge-is-ready\">The new SteemFest⁴  badge is ready</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "![](https://cdn.steemitimages.com/DQmQpdVsFYsJeokPVDkcuWa3yzv4mKPo4abLxUubv8RAebf/image.png)\n\n<h2>About Reefic Protocol</h2>\n\n<b><a href=\"https://reefic.io/\">Reefic Protocol</a></b> is a decentralised reward exchange for next-gen customer loyalty programs. The platform gives customers the fluidity and security to exchange rewards across multiple loyalty programs that are linked up using blockchain.\n\nAs an integrated exchange habitat, <b><a href=\"https://reefic.io/\">Reefic Protocol</a></b> links customers, merchants and solution providers together to enhance customer engagement.\n\n<iframe width=\"700\" height=\"393\" src=\"https://www.youtube.com/embed/BU8FGEmR6S4?ecver=1\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen></iframe>\n\n<i><center>Reefic Protocol Explained, In One Simple Video</center></i>\n\nWe are thrilled to announce that we will be starting our <b>Airdrop campaign</b> very soon!\n\n----\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nReddit: https://www.reddit.com/r/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic \nSteemit: https://steemit.com/@reeficprotocol\nDiscord: https://discord.gg/rpnaUuu",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.y3technologies.com/y3-technologies-inks-mou-with-veritag-and-rizon-technologies-to-pioneer-blockchain-enabled-trade-platform-2/",
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      "body": "![](https://cdn.steemitimages.com/DQmWqbS1jupAGgXJJvaevvfoXtGdoQG9i4zE415mc2hmTaP/image.png)\n\nChongqing, China, August 22nd 2018 — At a media briefing organised by Singapore’s Infocomm Media Development Authority (IMDA) at the recent Smart China Expo 2018, <b>Memorandum of Understanding (MOUs)</b> were signed by Reefic Protocol, veriTAG, Sakae Fintech, NULS, Y3 Technologies and Morpheus Labs to launch one of the first International Food Blockchain Alliance (“Foodchain”).\n\nUnder the agreement, the six parties will jointly:\n\n- Use blockchain technology to connect international resources and promote the development for the Chinese and international food industry;\n\n- Establish an international food industry blockchain ecosystem, serve international food and upstream and downstream industries, promote international cooperation among food-related enterprises, and provide safer, more reliable, rich and high-quality food for Chinese and international end consumers; and,\n\n- Help companies to develop blockchain technology and concepts and build a multinational cooperation platform for international F&B enterprises to share resources.\n\n<h2>About Y3 Technologies</h2>\n\nY3 Technologies is a Singapore-based, award-winning software solutions provider. Y3 provides a full suite of omni-channel solutions — delivering analytics-based tools & capabilities, purpose-built supply chain management applications and customized eCommerce, CRM & loyalty services, to enabling companies to better plan, manage, optimize fulfilment and deliver winning customer experiences. Today, Y3’s proprietary solutions manage more than $50 billion in inventory across 120,000 different unique products every year and are integrated with more than 11,000 connected point-of-sales, handling over 50,000 transactions every day. Its clients include IKEA, Dell, Starbucks Coffee, and Infineon Technologies.\n\n<h2>About veriTAG</h2>\n\nveriTAG seeks to create a one-stop solution platform into China for food using its patented authentication system as the foundation, veriHUB, as a central database system with applications and a rules-based engine and veriSHOP to link customers to the products. Currently, veriTAG has more than 40 merchants, 100 unique products on board with strategic partners, which include ito yokado, Isetan, and G Super.\n\n<h2>About Sakae Fintech</h2>\n\nSakae Fintech Pte Ltd, a subsidiary of Sakae Holdings Ltd, is committed to developing mobile solutions and ecosystems for consumers and businesses. Our services: Bitechain — Catering blockchain. Bitechain uses blockchain, Dapps and Bitechain Utilities Network (BUN) ecosystem to support consumers and businesses in the catering industry, providing opportunities for market expansion and integrating F&B data to make informed decisions, promote customer engagement through decentralized marketing, and give companies and individuals the role of tokens in the ecosystem.\n\n<h2>About NULS</h2>\n\nNULS is a global blockchain open-source project which is a highly customisable modular blockchain infrastructure; it consists of a microkernel and functional modules. NULS provides smart contracts, multi-chain mechanism and cross-chain consensus. It aims to break the technical barriers of blockchain, to reduce the cost of development, and to promote the usage of blockchain technology in the commercial field.\n\n<h2>About Morpheus Labs</h2>\n\nMorpheus Labs is an enterprise-level blockchain platform that integrates all of the blockchain development tools and resources needed to streamline the development process and modularize it, enabling organizations of any size to quickly design, deploy and operate distributed ledgers. Morpheus Labs’ BPaaS can be used both as a corporate B2B platform and or by a freelance or individual developer to quickly create their own ideas and projects, as well as a B2C model. The platform will support distributed management of blockchain network nodes and off-chain applications, while providing centralized platform services for developing, managing and managing blockchain networks. Morpheus Infrastructure Pass (MITx) is designed to be used for all services and products offered in the Morpheus BPaaS network, platform subscriptions, distribution licenses and token exchanges with other digital currencies or tokens.\n\n<h2>About Reefic Protocol</h2>\n\nReefic Protocol is is an entrepreneurial company based in Singapore since 2008. The company specialises in the design and development of reliable and high-quality solutions to aid in various businesses and procedures. The company offers its services to those seeking innovation and hybrid designs for interactive entertainment and software technologies. One of the company’s biggest projects, Reefic Protocol, is a decentralised reward exchange for next-gen customer loyalty programs. The platform gives customers the fluidity and security to exchange rewards across multiple loyalty programs that are linked up using blockchain.\n\n![](https://cdn.steemitimages.com/DQmaVG6ZWaVQeK6cjkHj5vCGwFPb4TXqnNgR4MSeoUScqy9/image.png)\n\nThe signing of this Memorandum of Understanding marks the consolidation of a true partnership. It is our shared hope to establish a food chain alliance and create a global food ecosystem based on blockchain to share and maximise resources, in a collaboration with <b>veriTAG, Morpheus Labs, Y3 Technologies, Sakae Fintech and NULS.</b>\n\n![](https://cdn.steemitimages.com/DQmZwgyaAw3tUTA9Zfyo44pabQJhwdrBWhPDbZDsbF9Wfie/image.png)\n\n<i><center>MoU Signing ceremony between Reefic Protocol, veriTAG, Morpheus Labs, Y3 Technologies, Sakae Fintech and NULS.</center></i>\n\nThe signing ceremony was witnessed by Mr Li Qian, Deputy Secretary General, Chongqing Municipal Government and Mr Tan Kiat How, Chief Executive Officer, Infocomm Media Development Authority of Singapore (IMDA).\n\nWe will continue the strategic dialogue on our joint priorities, at all levels, so that we can complement and leverage each organization’s comparative advantage to promote healthy development of the Chinese and international food industries and help relevant enterprises develop together through <b>blockchain technology.</b>\n\n----\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmRrXdU9QKaaQJKxLsTLmbCSU3NGesuJ8fF87vkFEtNaCz/image.png)\n\n<center><i>The Reefic Protocol team had an exhibit at the recent the Smart China Expo, one of the largest infocomm technology (ICT) events the Chinese government has organised.</i></center>\n\nChongqing, China, August 23rd 2018 —<b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> participated in the inaugural launch of Smart China Expo (SCE) 2018 held at Chongqing— one of the largest infocomm technology (ICT) events organised by the Chinese government and IMDA’s largest delegation to China to date.\n\nWith <b>“Smart Technology: Empowering Economy, Enriching Life”</b> as its theme, the expo ran from 23–25 August focusing on new products, technologies and modes in the global development of big data and intelligent industries.\n\n![](https://cdn.steemitimages.com/DQmRQi44pM2c3VCZCJM73afjq83hrusfH7MPX9eHWW4r4e2/image.png)\n\nSingapore is one of SCE’s two countries-of-honour and is also the largest foreign exhibitor at the three-day ICT fair, affirming the strong bilateral economic ties between Singapore and Chongqing.\n\nOur goal is to get the community together, enable all to get a better understanding of Reefic Protocol and adapt it to best fit any form of business.\n\n![](https://cdn.steemitimages.com/DQmbFbWq5YWFHvTwhLLfYccyVShR541WtgySRLGPHqyWJQF/image.png)\n\nGlobal technology heavyweights, including <b>Alibaba, Tencent, Baidu and Qualcomm</b>, landed in southwest China attended the first Smart China Expo in Chongqing. It was a three-day-long event that displayed the most cutting-edge technology developed so far.\n\nHighlighting science and technology, participation and interactivity, SCE featured a comprehensive exhibition and an exhibition of large enterprises. It was truly a great platform for us to reach out with other industry experts, enterprises and scholars from around the world.\n\n<b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> will always continue its effort to create a sustainable community ecosystem and a sharing economy where businesses can benefit from data and contributions that are aggregated by an incentivised community.\n\n![](https://cdn.steemitimages.com/DQmXjB6TTCjjV66VvDZ4VifsdsfAcZp9XxYaeGDbujb8PA9/image.png)\n<i><center>Singapore companies who participated in Smart China Expo 2018</center></i>\n\n<h2>About Smart China Expo (SCE)</h2>\n\nHeld Chongqing, the Smart China Expo (SCE) is a world-class, national-level Expo that supports the development of Big Data and smart technologies in Western China. High-profiled guests joined the event including 4 political heavyweights, 22 national government officials that above ministerial-level, 58 persons who are in charge of institutions under national departments, and 407 senior representatives from top tier global brands such as Siemens, IBM, Microsoft, Qualcomm, Baidu, Alibaba, Tencent, Huawei and more.\n\n---\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "Congratulations @reeficprotocol! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/posts.png)](http://steemitboard.com/@reeficprotocol) Award for the number of posts published\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/voted.png)](http://steemitboard.com/@reeficprotocol) Award for the number of upvotes received\n\n<sub>_Click on the badge to view your Board of Honor._</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-ranking-update-resteem-and-resteemed-added\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmfRVpHQhLDhnjDtqck8GPv9NPvNKPfMsDaAFDE1D9Er2Z/header_ranking.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-ranking-update-resteem-and-resteemed-added\">SteemitBoard Ranking update - Resteem and Resteemed added</a></td></tr></table>\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "![](https://cdn.steemitimages.com/DQmUVfwzCdQtZcJHUPpScKV5QHjo5KD5X7RnLNHvJYqHN1n/image.png)\n\n<b>VMO Rocks Sdn Bhd</b> became the first online event booking system company partner within the <b><a href=\"https://reefic.io/\">Reefic Protocol.</a></b>\n\n<b><a href=\"http://vmo.rocks/\">VMO</a></b> (pronounced vee-mo) is an instant booking platform for event venues and services with more than 1000 event venues across Malaysia on its vmo.rocks site. It has generated more than RM40 million (US$9,344,253) worth of inquiries since going in 2014, and the platform also lists supporting event services.\n\n![](https://cdn.steemitimages.com/DQmTu3WTBv2jPDGZBJuoKggJFYxwNojqY6Nr9oYmc6pwHHu/image.png)\n\n<center><i>Reefic Protocol announced its new strategic partnership with VMO Rocks Sdn Bhd to develop cross brand rewards program</i></center>\n\nLoyalty program abandonment is a grave concern and major challenge for most businesses. With this in mind, <b>Reefic Protocol</b>, a connected loyalty ecosystem is offering a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies. By partnering with <b>VMO</b> (MALAYSIAN instant event venue and services portal startup), Reefic Protocol provides an improved interactive experience and a platform for reward points to be easily traded.\n\nThrough this strategic alliance, the relationship will be deepen even further with an extensive strategic cooperation that covers several areas, including a loyalty program partnership and coordinated marketing.\n\nThe common objective is to develop cross brand rewards program and consequently drive real value to VMO’s brand network while deepening loyalty and engagement opportunities for their customers.\n\n![](https://cdn.steemitimages.com/DQmQK59h9FMrDwRJxyaUD6GwfYMLJACpav78BJXgDXUYHYA/image.png)\n\n<center><i>Picture credits to <a href=\"https://beam.biz/content/5687/An_Interview_with_Vincent_Kok_founder_of_VMORocks\">beam.biz.</a> VMO has developed an online event booking system which help busy professionals, event organizers and party planners match people with the perfect venue for their event of choice.</i></center>\n\nVMO’s recent success in raising RM500,000 (US$116,818) in an equity crowdfunding campaign to further advance its business has seen an increase in listings to 1,000 establishments, and its expansion to the southern Malaysian state of Johor and the state of Sabah in East Malaysia.\n\n<b>Reefic Protocol</b> expects to announce more strategic partnerships in future, as it continues to create innovative alliances for the benefit of its customers.\n\n---\n\n<h2>About VMO</h2>\n\nPut an end to the pain of finding the perfect venue or service for your event. VMO makes it easy for you to find that rocking venue and caterers, musicians, magicians, canopy rentals, balloons, costumes so that you can have the event of your life your way. Whether it is a last minute corporate meeting at a 5-star hotel, a sales presentation, birthday party, children’s party or an alumni dinner or even finding a caterer who makes that special Baileys Chocolate Cheesecake, VMO will help you locate it.\n\nTo find out more about <b>VMO</b>, visit them on:\n\n<b>Website:</b> http://vmo.rocks/\n\n\n<h2>About Reefic Protocol</h2>\n\nReefic is a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/reefic/reefic-partners-with-fbe-ventures-to-develop-cross-brand-rewards-program-6cb6d3b366cc",
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      "body": "![](https://cdn.steemitimages.com/DQmaFfcQMtzZsBVncAcGwSwt7VwQ897aGJA73LcUuTbfLBj/image.png)\n\n<b>FBE Ventures</b> became the first Asia Pacific’s Pioneer F&B Acquisition Company partner within the <b>Reefic Protocol.</b>\n\n<b>FBE Ventures</b> is in the business of acquiring successful F&B businesses and brands that have a presence in the Asia Pacific region, with a particular focus on Southeast Asia and China. FBE Ventures comprises of renowned entrepreneurs and career F&B professionals coming together to form a dynamic team who will acquire, own, manage and scale regional F&B businesses and brands resulting in uplifting shareholder value.\n\n![](https://cdn.steemitimages.com/DQmecPdqN9kTE1he2ehjctpyVyhEdsBPRjp6rNcP7en7PVJ/image.png)\n\n<b>FBE Ventures</b> has been set up to establish Asia’s first F&B fund of USD100m, to acquire profitable, viable and growing businesses that have a presence in the Asia Pacific region, with a particular focus on Southeast Asia.\n\nLoyalty program abandonment is a grave concern and major challenge for most businesses. With this in mind, <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b>, a connected loyalty ecosystem is offering a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies. To do so, Reefic Protocol is combining its platform with the expertise of FBE Ventures its partner, in the food & beverage businesses.\n\nThis enables the companies to develop cross brand rewards program. Together, <b>Reefic Protocol</b> and <b>FBE Ventures</b> integrate an incredible opportunity to enhance the value of existing customer loyalty program and provide perks across brands.\n\n<h2>About FBE Ventures</h2>\n\n<b>FBE Ventures</b> is led by a team of leading global F&B entrepreneurs and professionals with a combined experience of\n\n- More than 100 years,\n- Exposure to 80 markets worldwide; and\n- Owned, managed and operated thousands of outlets combined.\n\n<b>FBE Ventures‘s</b> team has the experience to create and grow own brands, acquired brands, franchises, expand and able to create exit on a higher multiple.\n\n<center>![](https://cdn.steemitimages.com/DQme3gSUjh4uiCVy3rLbv8eL3UiAPEtYocRmHhWufYLd6n2/image.png)</center>\n\n<center>![](https://cdn.steemitimages.com/DQmQH3nSLqzuGhSoJvbYHMnnuuKdTE7xy3Vb3gQUGBZrMCw/image.png)</center>\n\n<center><i>Concepts and brands created, built or managed by the team</i></center>\n\n---\n\nTo find out more about <b>FBE Ventures</b>, visit them on:\n\nWebsite: http://fbeventures.com/\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmRWUiExnfM9WGy7fyhUEmvkftydXymRdGtVgT7o4YnNfU/image.png)\n\n<b>The Great Fundamentals</b> became the first full-fledged, operational F&B restaurant company partner within the <b>Reefic Protocol.</b>\n\n<b>The Great Fundamentals Sdn Bhd (GreatFUN)</b> established in the year 2017, has quickly become a serious player in the industry with the wildly successful Fuze in operation; and it has also since secured Wingstop’s master franchise rights for Malaysia and opened 3 outlets within 9 months period. With the latest success of The Majapahit @ Arcoris, GreatFUN has proven to be on the right track to success.\n\n![](https://cdn.steemitimages.com/DQmPeBXej7hLmCH1q8wQ6WS9qmD78YnuW7tfjtgfyYREpwe/image.png)\n\n<center><i>Reefic Protocol, a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and GreatFUN, a leading operational F&B restaurant company, today announced a first-of-its-kind partnership to power Reefic.</i></center>\n\nLoyalty program abandonment is a grave concern and major challenge for most businesses. With this in mind, Reefic Protocol, a connected loyalty ecosystem is offering a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies. To do so, Reefic Protocol is combining its platform with the expertise of GreatFUN, a leading operational F&B restaurant company in the food & beverage businesses.\n\nThese two companies will now deepen their relationship even further with an extensive strategic cooperation that covers several areas, including a loyalty program partnership and coordinated marketing.\n\nThe common objective is to develop cross brand rewards program and consequently drive real value to GreatFUN’s brand network while deepening loyalty and engagement opportunities for their shared customers.\n\n<h2>About The Great FUNdaMENTALS Sdn Bhd</h2>\n\nThe Great FUNdaMENTALS Sdn Bhd owns and operates FBE (food, beverage & entertainment) establishments including a fast casual restaurant brand; a restaurant & bar brand; and a club brand. The name The Great FUNdaMENTALS aptly describes the essence of the company; focused on laying a strong foundation for the company in the FBE market and ensuring that the fundamental purpose of the company is maintained — to deliver fun experiences to consumers through its brands.\n\nDelivering FUN is in the core of GreatFUN’s ethos; the management team’s vast experience in the entertainment industry and their keen appetite for fulfilling market demands have made them the leading curators of concepts which deliver fun — a quality everyone can resonate with. The key people behind GreatFUN have had experience in building and rolling out more than 100 outlets across both homegrown brands and international franchised brands.\n\n<center>![](https://cdn.steemitimages.com/DQmXQQw5b2RxBfbXWyj7M19Z3vwo1ujBkdYCHGPPXCzriKs/image.png)</center>\n<center><i>GreatFUN is a full-fledged, operational F&B restaurant company, and its management team possesses the core competencies to set GreatFUN for great success. Their current portfolio includes WingStop, Majapahit, Tail & Fin, Nest as well as various bars and pubs.</i></center>\n\n<b>Reefic Protocol</b> expects to announce more strategic partnerships in future, as it continues to create innovative alliances for the benefit of its customers.\n\n---\n\n<b>GreatFUN</b> is a full-fledged, operational F&B restaurant company, and its management team possesses the core competencies to set GreatFUN for great success. Their current portfolio includes WingStop, Majapahit, Tail & Fin, Nest as well as various bars and pubs.\n\nReefic Protocol expects to announce more strategic partnerships in future, as it continues to create innovative alliances for the benefit of its customers.\n\nTo find out more about GreatFUN and its portfolio, visit their brands on:\n\n<b>Wingstop Malaysia:</b> https://www.facebook.com/MyWingstop/\n<b>The Majapahit:</b> https://www.facebook.com/TheMajapahit/\n\n<h2>About Reefic Protocol</h2>\n\nReefic is a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmX35juU4vH4qQxpFBQ9SXFduLiBeM96YvS3695yWFndPa/image.png)\n\n<b>Red Hare Studios became the first video games development company partner within the Reefic Protocol.</b>\n\n<b><a href=\"http://www.redharestudios.sg/\">Red Hare Studios</a></b> specializes in the design and development of reliable and high-quality solutions to aid in various businesses and procedures and the company offers its services to those seeking innovation and hybrid designs.\n\n![](https://cdn.steemitimages.com/DQmXB1z13mveRoxXZ5g4nSs9yL7hkLJsD3TXnRHcPAsAfvw/image.png)\n<center><i>Red Hare Studios is committed to solving problems that could benefit from technology by facilitating productivity and business operations through integrated platforms and more personal computing.</i></center>\n\nThis enables the companies to engage Singapore’s Independent Games Community by giving “tangible” usage to in-game rewards for real-world products or services. Together, <b>Reefic Protocol</b> and <b>Red Hare Studios</b> provide integration tools to mobile and game developers as an alternative channel for developers to reach out to customers.\n\n<b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> allows gamers to exchange their in-game rewards for a game he is no longer playing to help a new player within the same game, in exchange for credits to ride on a local ride-sharing service or other services provided by the participating merchants.\n\nThis partnership can also help with the onboarding process for merchants and solution providers, creating additional incentives for them to work with <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b>.\n\n<h2>About Red Hare Studios</h2>\n\n<b>Red Hare Studios</b> is an entrepreneurial company based in Singapore since 2008. Like the horse of legend that inspired its namesake, the company is about strength and determination. Its members are creative professionals who advocate forward thinking while not abandoning traditions. In the form of interactive entertainment, Red Hare Studios creates fun and engaging experiences for both commercial and educational markets on multiple platforms.\n\n![](https://cdn.steemitimages.com/DQmZfbt32dvA8w7g2Gqrv1FFhsycYTUFDafw3kvax56RamW/image.png)\n\n<b>To find out more about Red Hare Studios, visit them on:</b>\nWebsite: http://www.redharestudios.sg/\nEmail: [email protected]\n\n----\n\n<h2>About Reefic Protocol</h2>\n\nReefic is a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmdkEz3YgNYkuxuwpJPzSjog7U9VhL2xh3DmrEF6Pcwzq2/image.png)\n\nSingapore, July 27th 2018 — Following the success of the first workshop: <b><a href=\"https://steemit.com/blockchain/@reeficprotocol/workshop-digitization-of-business-in-the-era-of-digital-economy\">Digitization of Business in the Era of Digital Economy</a></b> in April 2018, <b>Reefic Protocol</b> and <b>M.C. Models Global</b> partnered together and hosted our second workshop on why blockchain is a smart solution for loyalty programs in Singapore.\n\nHeld at King Ohmmi, this workshop also extended itself as a great opportunity for <a href=\"https://reefic.io/\"><b>Reefic Protocol</b></a> to grow the word about its advantages for all industries.\n\n![](https://cdn.steemitimages.com/DQmVtmwDF4PZsCVzHqWshFfRvhVxKqpjeUnYJ4APFsiryCQ/image.png)\n\nEvents like this one are a unique opportunity for <b>Reefic Protocol</b> to gain invaluable contacts and showcase our project to a large and major players of the industry.\n\n![](https://cdn.steemitimages.com/DQmQmWgsVZ8umWF6313Bd2Rt66MCj4eoasrPy6RrmgD42nu/image.png)\n<i><center>The workshop kicked off with Dr. Koh; the CEO and CTO of Reefic Protocol going over the announcement of the project to the crowd.</center></i>\n\nOur CEO and CTO, Dr. Koh shared the vision of <a href=\"https://reefic.io/\"><b>Reefic Protocol</b></a> and highlighted the importance of having focused on a decentralized platform, where customers can exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\nHe also talked about how the industry is rapidly changing and how <a href=\"https://reefic.io/\"><b>Reefic Protocol</b></a> is set to create a sustainable community ecosystem and a sharing economy where businesses can benefit from data and contributions that are aggregated by an incentivised community.\n\n![](https://cdn.steemitimages.com/DQmTbEfQEE7hMbnrvTuYskKoTeKuUCzF2yi62hXuM1BnCE8/image.png)\n\n<b>Reefic Protocol</b> aims to synchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious ecosystem. The platform will not interfere with the business strategies of participating programs to allow program providers to better regulate and tailor their rewards.\n\nThe use of blockchain technology will allow the source of all loyalty points to be effortlessly authenticated, curbing fraud and deepening security. With its internal crypto-token economy, the system controls inflation and tracks the stream of loyalty points on the platform.\n\n![](https://cdn.steemitimages.com/DQmT2pUKLYnFhd6m7EMheKzh8qLGVrdjuUpL6PfhAGHW6WU/image.png)\n\nFollowing next, Marc, Founder of <b>M.C. Models Global</b> and the organizer of the event, wrapped the session and thanked everyone who has supported us along the way and has made this workshop possible.\n\n![](https://cdn.steemitimages.com/DQmdmfxwuPfEenE41CUqyHncqE8JSNNNFD1riagRc1Un1SV/image.png)\n\nShoutout to all the attendees that were incredibly open and interactive during the workshop!\n\n---\n\nAbout <b><a href=\"http://www.mcmodels.biz/\">M.C. Models Global</a></b>\n\n<b>M.C. Models Global</b> creates and manages events in the fashionable lifestyle arena , fintech and blockchain industry and ICO Events. MC Models boasts its proficiency and efficiency in, which not only promotes all business and commercial products, but also receives publicity from far and wide or corporate clients in Asia.\n\n----\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmTFnSkYG6Xc5K7XSXLQH2hMQUbNKMn6XKyXFrgL3WD76b/image.png)\n\nSingapore, July 17th 2018 — The month of July was very special for the team, thanks to <a href=\"http://www.rpb-asia.com/\"><b>Restaurant, Pub & Bar Asia 2018!</b></a> It was an amazing opportunity to gather local retailers from around the world and host a special informative session revolved around Reefic Protocol Presentation; <b><a href=\"https://reefic.io/\">Reefic Protocol</a></b> to the audience.\n\nWe would like to thank everybody who made this possible!\n\n![](https://cdn.steemitimages.com/DQmVJG9JEaKEAA4YBxX7hFBo45igrpJcvb3BeAj5iqwpD99/image.png)\n\nCo-located with Speciality & Fine Food Asia, RPB Asia is the first trade show of its kind to focus solely on the needs of the restaurant, pub and bar sectors in Southeast Asia.\n\nThe event brought together decision makers and key buyers from the hospitality and food service industries, all looking to see what’s new in the market, source for suppliers, and hear the latest trends from industry professionals.\n\n![](https://cdn.steemitimages.com/DQmbxnDDyU2uEaPdYPbV6GkAPkqyCpnFQA74xzzffk8AV6r/image.png)\n<i><center>It was a productive three days at the show where Reefic Protocol met many quality investors and industry experts.</center></i>\n\n<b>RPB Asia 2018</b> was a fantastic opportunity for us to expand our network and connect with other F&B professionals in Southeast Asia.\n\n![](https://cdn.steemitimages.com/DQmYZqww8bGxsAL2KkTx44VDJtyi93N9K1upivWzKiBv9xa/image.png)\n\nWe had an amazing time at the inaugural edition of RPB Asia. The bar and restaurant scene in Southeast Asia has been extremely lively and vibrant and RPB Asia 2018 was a great platform for us to reach out with other industry experts such as restaurant owners, investors and project owners.\n\n<b>Reefic Protocol</b> will always continue its effort to create a sustainable community ecosystem and a sharing economy where businesses can benefit from data and contributions that are aggregated by an incentivised community.\n\n<h2>About Restaurant Pub & Bar Asia</h2>\n\nAn exciting foray into the world of restaurant, pub and bar owners and operators who are constantly on the lookout for new innovative products to excite their customers; trendsetters who dare to defy convention and push boundaries in the quest for excellence; entrepreneurs who define their success on their own terms.\n\nRestaurant Pub & Bar Asia is organised by Montgomery Asia, a sister company of UK-based Fresh Montgomery. Both companies are fully-owned subsidiaries of Angus Montgomery, one of the most widely respected exhibition companies in the world since 1895.\n\nMontgomery Asia focuses on the growing Asian market, bringing the group’s flagship events to this region as well as developing new trade shows that meet the needs of the Asian market.\n\n\n---\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmaAfFAhy8rkZhQMzq2zeJsovMcm6k8K41wePRSwrNhtwY/image.png)\n\nMalaysia, June 26th 2018 — This meetup covered an exclusive presentation from the CEO of Reefic Protocol while bringing together blockchain enthusiastic enterprises and restaurant entrepreneurs that want to get to know the technology, understand how it can be used and applied in their processes and those that already invest in it.\n\nThe informative session revolved around Reefic Protocol Presentation; <b><a href=\"https://reefic.io/\">Reefic Protocol</a></b>a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and a sharing session about how digital marketing benefits businesses.\n\n![](https://cdn.steemitimages.com/DQmXNfBqaSd7Ve79gJHDa8tWBBjNwd7GQ9wBACukQVM9uvY/image.png)\n\n<b>Reefic Protocol’s</b> CEO, Dr. Koh, delivered an interesting presentation on digitisation of loyalty programs and showcasing the project’s objective to the 15pax-strong turnout of restaurant owners gathered.\n\n![](https://cdn.steemitimages.com/DQma6F468cCh1RiFoLXEHZhuXsXM9U6c3s6yaYrTLTUqVVC/image.png)\n\nOur goal is to get the community together, enable all to get a better understanding of Reefic Protocol and adapt it to best fit any form of business.\n\nPowered by state-of-the-art blockchain technology, <b><a href=\"https://reefic.io/\">Reefic Protocol</a></b> strives to synchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious ecosystem. The platform will not interfere with the business strategies of participating programs to allow program providers to better regulate and tailor their rewards.\n\nThe use of blockchain technology will allow the source of all loyalty points to be effortlessly authenticated, curbing fraud and deepening security. With its internal crypto-token economy, the system controls inflation and tracks the stream of loyalty points on the platform.\n\n![](https://cdn.steemitimages.com/DQmbLP2qew98awZphrrHwVPhBaTTsxm1MbZYP5DvNCLzY3t/image.png)\n\nFinally, the meetup ended with an open discussion about the importance of digitisation of loyalty programs and how <b><a href=\"https://reefic.io/\">Reefic Protocol</a></b> is set to create a sustainable community ecosystem and a sharing economy where businesses can benefit from data and contributions that are aggregated by an incentivised community.\n\nShoutout to all the attendees that were incredibly open and interactive during the meetup!\n\n---\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmTmjspGvtPSoZFaob9havg3DDYWo4ZcgjKC4jTmKgcrnk/image.png)\n\nMalaysia, April 4th 2018 — We recently organized our very first workshop event, Digitization of Business in the Era of Digital Economy and it was an amazing experience!\n\nA two-hour workshop with a strong crowd of investors, project owners, advisors and restaurant owners attending the session, connecting with our three honourable speakers in our 30-minute panel discussion slot and showcasing our latest project; <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b>.\n\n![](https://cdn.steemitimages.com/DQmck7baHM53fdggBXYUCgVia5ftRmHEsUnxpuMtVpUqTAy/image.png)\n\n<b>Guest Speakers:</b>\n\nMr. Daren Leong, the Chef-Owner of <a href=\"http://marcocreativecuisine.com/\">MARCO Creative Cuisine</a>\nMr. Hiro Tan, the Founder of <a href=\"http://www.rotiboy.com/\">Rotiboy</a>\nMr. Vincent Kok, the Chief Eventgelist of >a href=\"http://vmo.rocks/\">VMO.Rocks</a>\n\n![](https://cdn.steemitimages.com/DQmPfuRKyCk8F2gQybX72BjsNeMZvcaW6vfPUwAjmF1wiLS/image.png)\n\nOpening the workshop, Dr. Koh; the CEO and CTO of <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> welcomed our 3 reputable speakers and spoke to a room full of attentive audience about Reefic Protocol and the digitization of business in the era of digital economy.\n\n![](https://cdn.steemitimages.com/DQmSx9MLuHccrFMoqL1t5cVEhrKxRijiXVVcPdFQv5E4mnm/image.png)\n\nThe workshop kicked off with Dr. Koh; the CEO and CTO of Reefic Protocol going over the announcement of the project to the crowd.\n\nThe mission of <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> is to organize workshops that bring together the industry experts to share insights that are idea-focused, and on a wide range of subjects to foster learning about the digitization of business in the era of digital economy.\n\n![](https://cdn.steemitimages.com/DQmPNisqGwpgG6hVkAC4Vfsndjw1cM6NN5nzKBpDscKQgbX/image.png)\n\nThe workshop also extended itself as a great opportunity for Reefic Protocol to grow the word about its advantanges for all industries.\n\n<b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> is an integrated exchange ecosystem that links customers, merchants and solution providers together. It is a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\n![](https://cdn.steemitimages.com/DQmT3Q3KAmKEKpe8GEMFbSkHYxW7wAfKKmqgqY1NXuAwLTE/image.png)\n\nIt was definitely a day of insight and inspiration where we had a panel discussion involving industry experts focusing on the themes of technology and digital economy.\n\n![](https://cdn.steemitimages.com/DQmV9iKjzb9FWSmuArieVdZrLnydxshfZq8vzTyvfMy1ZFS/image.png)\n\n<b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> aims to synchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious ecosystem. The platform will not interfere with the business strategies of participating programs to allow program providers to better regulate and tailor their rewards.\n\nThe use of blockchain technology will allow the source of all loyalty points to be effortlessly authenticated, curbing fraud and deepening security. With its internal crypto-token economy, the system controls inflation and tracks the stream of loyalty points on the platform.\n\n![](https://cdn.steemitimages.com/DQmfYYcgg1LQXJMjuAApMGeWMHegvkYwnmqfc6P425znRE7/image.png)\n\nSpecial thanks to the community for joining us at our first workshop! With this project exhibition and discussion panels, <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> is set to create a sustainable community ecosystem and a sharing economy where businesses can benefit from data and contributions that are aggregated by an incentivised community.\n\n---\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmScExgQQqt74QYPVJyLF6DvL3cLNqu1ykeD6ohnHMkpd1/image.png)\n\nSingapore, July 2nd 2018 — It is our honor for Reefic Protocol to be part of Crypto Night that was packed with an intuitive crowd of crypto enthusiasts, investors, project owners, advisors and blockchain enthusiasts.\n\n![](https://cdn.steemitimages.com/DQmQbb67CgCzU5BTToQ9LqmdL2Z4b5jge7e5oM7Sd5G1Vqk/image.png)\n\n<center>Crypto Night is an inaugural event co-organised by BlockConnectors and Talenta, Singapore’s leading blockchain advisories.</center>\n\nHosted by Singapore’s leading blockchain advisories, Talenta and Blockconnectors, the highly anticipated Crypto Night showcased a full-throttle lineup of six ICO pitches, interactive back-to-back panel debates and of course, night-long chances to network with industry leaders, up-and-coming ICO projects and fellow blockchain enthusiasts.\n\n![](https://cdn.steemitimages.com/DQmefWaH8M9yJHoUQqyhan2rLYAvT3HmkEMzFP66L3YsU2K/image.png)\n\nWhat was really exciting was the passion and the technical and theoretical knowledge the attendees demonstrated.\n\n![](https://cdn.steemitimages.com/DQmSJRp4Zn3KKe3BZV7Pr2GZRiAZWQS2dX6tvbuk6gLzGsN/image.png)\n\nThe CEO and CTO of Reefic Protocol, Dr, Koh Wee Lit gave an in-depth introduction of the progress of the project.\n\n<b>Reefic Protocol</b> aims to synchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious ecosystem. The platform will not interfere with the business strategies of participating programs to allow program providers to better regulate and tailor their rewards.\n\nThe use of blockchain technology will allow the source of all loyalty points to be effortlessly authenticated, curbing fraud and deepening security. With its internal crypto-token economy, the system controls inflation and tracks the stream of loyalty points on the platform.\n\n![](https://cdn.steemitimages.com/DQmah3c1hM2XJr7RkuERCU4gD6vLtHBQk272fAZei1z5LBi/image.png)\n\nReefic Protocol will always continue its effort to create a sustainable community ecosystem and a sharing economy where businesses can benefit from data and contributions that are aggregated by an incentivised community.\n\nThe success of this event conveys a strongly positive signal and unshakable faith that a promising future is something to expect.\n\n---\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic\n\n<b>For more details on future Crypto Nights, follow Talenta and Blockconnectors on:</b>\n\nTalenta: http://www.talentagroup.com/\nBlockconnectors: https://www.blockconnectors.io/",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/reefic/reefic-protocol-partners-with-habitat-blue-to-offer-end-to-end-business-solution-to-f-b-merchants-36ce5441ebec",
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      "body": "![](https://cdn.steemitimages.com/DQmVv7gaJnMrrBWdyKWdX6D8EEPjof7CkiiuELRnedGV9JP/image.png)\n\n<b>Habitat Blue became the first software development partner within the Reefic Protocol.</b>\n\nHabitat Blue is a software development company specializing in delivering complex technological solutions to B2C hospitality enterprises without compromising on user experience and performance with products Orca and Guppy.\n\n![](https://cdn.steemitimages.com/DQmRjzc9xQvPC9sqY1VEj8ATBr8xxc1ekiUD88ntRgQpSVc/image.png)\n<center>Habitat Blue is in the business of developing restaurant management software to help restaurateurs manage their outlets and staff effectively with products Orca & Guppy</center>\n\nThis enables the companies to provide end-to-end business solution to F&B merchants. Together, Reefic Protocol and Habitat Blue integrate a myriad of strategic functionalities required for the F&B merchants, of all sizes and complexities.\n\nLoyalty program abandonment is a grave concern and major challenge for most businesses. With this in mind, Reefic Protocol, a connected loyalty ecosystem is offering a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies. To do so, Reefic Protocol is combining its platform with the expertise of Habitat Blue, its partner, in F&B technological solutions.\n\n<h2>About Habitat Blue</h2>\n\n<b>Habitat Blue</b> is a software development company with its core business in creating superior and user-friendly applications for all major platforms like iOS, Android and web.\n\nHabitat Blue strives to build stronger digital capabilities for hospitality as well as F&B businesses to help them seize their opportunities for competitive and adaptive growth in our digital economy.\n\nFounded in 2013, the company has processed over RM100 million worth of transitions annually with their products. Orca & Guppy is currently serving more than 1,000 customers across 8 countries. Their main offices are based in Singapore and Kuala Lumpur, Malaysia.\n\n![](https://cdn.steemitimages.com/DQmQSZMroSk4HCa8SzwErXWoDCXC2jheUTPVuAfd63Gc9ey/image.png)\n<center><i>Orca & Guppy is currently serving more than 1,000 customers across 8 countries</i></center>\n\n<b>To find out more about Habitat Blue, visit them on:</b>\n\nLinkedin: https://www.linkedin.com/company/habitat-blue\nWebsite: http://www.orcabos.com/\nFacebook: https://www.facebook.com/OrcaBOS/\n\n<b>About Reefic Protocol</b>\n\nReefic is a decentralized platform where customers can exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/reefic/reefic-protocol-the-user-flow-7e01e6d88eac",
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      "body": "![](https://cdn.steemitimages.com/DQmUjweZo6Jfc6ne7KSCVQoikuLQk8VaKnbfei3sWC4sPB9/image.png)\n\nHere it is, the fourth article of our series on Introduction of <b>Reefic Protocol.</b>\n\nTo sum up, what we’ve seen thus far:\n\n1. <a href=\"https://steemit.com/blockchain/@reeficprotocol/6fodha-troubles-with-loyalty-reward-programs-today\">Troubles with Loyalty Reward Programs today</a>\n2. <a href=\"https://steemit.com/game/@reeficprotocol/building-reefic-protocol-a-connected-loyalty-ecosystem\">Building Reefic Protocol — A Connected Loyalty Ecosystem</a>\n3. <a href=\"https://steemit.com/blockchain/@reeficprotocol/benefits-of-reefic-protocol\">Benefits of Having Reefic for your Business</a>\n\nIn this article, we’re going to share a more thorough journey through <b>Reefic</b> that matches all users’ needs.\n\n<h1>a) Overview Journey through Reefic</h1>\nIn today’s fast-paced world, people have no patience for products that make them slower. Thus, creating a seamless user experience is a key goal for Reefic Protocol as we want to provide an overall positive digital experience for all.\n\nSo what is the <b>standard flow</b> for users?\n\nThe chart below outlines the journey of a user as she engages within Reefic Protocol to exchange her loyalty rewards from her travels.\n\n![](https://cdn.steemitimages.com/DQmbVSTg3eGWW55bKQydEnX7KzSyT1h896XCGvFgLuRZfQA/image.png)\n\n<center><i>An Overview Journey through Reefic</i></center>\n\n<center>![](https://cdn.steemitimages.com/DQmUo5nYKj8Sd9xauw4bH86CDZvSErY7ZG82KgqeWxprYdZ/image.png)</center>\n\n<center><i>Step-based description of how a user engages within Reefic Protocol to exchange her loyalty rewards from her travels</i></center>\n\nThe flow above shows that <b>Reefic Protocol</b> is structured in a way that makes it easy for users to exchange reward points and vouchers across multiple loyalty programs and selected cryptocurrencies readily.\n\n<h1>b) Customer Journey through Reefic</h1>\nA customer is defined as a someone who predominantly exchanges loyalty rewards on the platform.\n\nThe chart below outlines the journey of “Allen” as she uses Reefic Protocol to exchange her loyalty rewards in her daily activities.\n\n![](https://cdn.steemitimages.com/DQmep83z8NGr9f81265docxVyCbYuqJfj1KBzntwLdj8t4q/image.png)\n<center><i>Customer Journey through Reefic</i></center>\n\n<center>![](https://cdn.steemitimages.com/DQmU3T3vTX7kAL4TjTd1jyfriUe8L51fpRDL3FaDnNNRJay/image.png)</center>\n<center><i>The journey of “Allen” as she uses Reefic Protocol to exchange her loyalty rewards in her daily activities.</i></center>\n\nThis flow is the path taken by a customer when he/she exchanges loyalty rewards on the platform. The user flow takes them from their entry point through a set of steps towards a successful outcome and final action, such as exchanging loyalty rewards.\n\n<h1>c) Merchant Journey through Reefic</h1>\nA merchant is defined as a business who offers goods and services that can be purchased by customers.\n\nThe chart below outlines the journey of “Bella” as she uses Reefic Protocol to boost her customer engagement.\n\n![](https://cdn.steemitimages.com/DQmeSBSiTd4jiKZQXq82GoEwNBoqWhjWRcUhZo78YkUc4QE/image.png)\n<center><i>Merchant Journey through Reefic</i></center>\n\n<center>![](https://cdn.steemitimages.com/DQmRGcrFjW97vw7hotrepuYsV4rXZdSynzC7vAp8rLWh84U/image.png)</center>\n<center>The journey of “Bella” (merchant) as she uses Reefic Protocol to boost her customer engagement.</center>\n\nThis flow is a path that the “Merchant” travels — from entry point (integrating her/his customer CRM with Reefic) to end goal (increase of revenue).\n\nThis also shows that businesses will have the potential of reaching out to new customers, which will otherwise not be spending on their products and services, on Reefic’s integrated social platform.\n\n<h1>d) Solution Provider Journey through Reefic</h1>\nA solution provider is defined as someone who supplies customer relation management solutions to merchants.\n\nThe chart below outlines the journey of “Cody” as he uses Reefic Protocol to to enhance his services.\n\n![](https://cdn.steemitimages.com/DQmTKHsuEyG4xwAkF7oMsfs89dUYjeP7bY49ZUW2B7GuqzJ/image.png)\n<center><i>Solution Provider Journey through Reefic</i></center>\n\n<center>![](https://cdn.steemitimages.com/DQmUnvQQzJ5etHBnXuzyd2q6ip5iA8fFZBGhjdcpEHHgXSf/image.png)</center>\n<center><i>The Journey of “Cody” (solution provider) as he uses Reefic Protocol to to enhance his services.</i></center>\n\nReefic Protocol believes in creating an inclusive and sharing ecosystem. The platform does not directly target customers, rather it promotes decentralised onboarding with the efforts of partners. In this manner, establishing relationships is vital.\n\nThe path above shows that Reefic Protocol will provide ad space both online and within the Reefic app to promote the solution providers’ systems. In return, solution providers help to provide financial incentives during the initial phase of growth to encourage customers and merchants to join the Reefic Protocol ecosystem.\n\n<h1>e) Player Journey through Reefic</h1>\nA player is defined as someone who is a game enthusiast, especially towards mobile games.\n\nThe chart below outlines the journey of “Peter” as he uses Reefic Protocol in his daily lifestyle.\n\n![](https://cdn.steemitimages.com/DQmSfjzvXadoVyFU3uLeYKFC9BXepwMkbRHx4RNagPcZZrL/image.png)\n<center><i>Player Journey through Reefic</i></center>\n\n<center>![](https://cdn.steemitimages.com/DQma1Mt27Y1LLKcuUX7LQZuQPg3dz1tR4WUGZsgfo2WV1eH/image.png)</center>\n<center><i>The journey of “Peter” (game enthusiast) as he uses Reefic Protocol in his daily lifestyle.</i></center>\n\nThis path captures the experience of a game enthusiast during the interaction with Reefic Protocol.\n\nThis shows that <b>Reefic Protocol</b> allows gamers to exchange their in-game rewards for a game he is no longer playing to help a new player within the same game, in exchange for credits of services provided by the participating merchants.\n\n>Reefic Protocol aims to create the smoothest, bump-free user journey that meets the needs of our users.\n\nAnd that’s it for the <b>Reefic Protocol — The User Flow!</b> Be sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmRCDFnP6JPEvsU7Cer8nmNtc1sKAKmEs8qKAZV4tcWLdJ/image.png)\n\nIn this next article of the series ‘ Introduction of Reefic Protocol’, we will be talking about Reefic Protocol and its potential as a valuable and viable business asset — one that is profitable to your business.\n\nThe benefits of <b>Reefic Protocol</b> can be organised into the following categories:\n\n![](https://cdn.steemitimages.com/DQmSAppyn9NyvQNJafmsifTTTH5jNUk2JF3RaxjHE9Vo4ZP/image.png)\n\nBenefits of having Reefic Protocol for your businesses\n\n<h2>a) Backend Management</h2>\n-<b>Supplement and not replace</b>\nReefic Protocol does not replace existing reward programs and will interact with legacy systems through smart contracts to help authenticate historical transactions.\n\n-<b>Non-intrusive</b>\nEach loyalty program provider need not worry about exchange rates with other providers and can carry out its own strategic guidelines, like refunds and reward distribution, without affecting others.\n\n-<b>Efficient business operations</b>\nReefic Protocol will enable program providers to have an overview of where all their rewards reside in the network within minutes and allow better targeted business development for specific sectors.\n\n-<b>Fraud-resistant</b>\nTokenization of loyalty points makes them unique and traceable with each transaction record time-stamped and immutable.\n\n\n<h2>b) Customer Engagement</h2>\n\n-<b>Increased customer activity</b>\nReefic Protocol, as a single wallet platform for multiple loyalty programs, will encourage customers to redeem rewards more readily, increasing the effectiveness of the reward programs.\n\n-<b>Quick and convenient</b>\nReefic Protocol helps reduce the time gap for crediting reward points through a shared ledger across multiple parties, making them more readily redeemable even across borders.\n\n-<b>Flexibility of usage</b> \nCustomers will be spoiled for choice in deciding where to spend and how to spend their reward points without the constant worry of expiration.\n\n-<b>Communal appraisal</b>\nExchanges within the platform are characterised by generalised reciprocity where each takes and gives through consensual agreement, creating a barter-like trade community.\n\n\n<h2>c) Strategic Planning</h2>\n\n-<b>Collaborative but competitive</b>\nPersonally identifiable information about a customer can be stored separately within each existing system owned by different businesses registered in Reefic Protocol without the need to reveal to competitors.\n\n-<b>Decrease in acquisition costs</b> \nCustomers can be more easily acquired through the word of mouth exchange of loyalty systems, as well as through social platforms which Reefic Protocol will integrate.\n\n-<b>Potential business opportunities </b>\nBusinesses have the potential of reaching out to new customers, which will otherwise not be spending on their products and services, on Reefic’s integrated social platform.\n\n-<b>Lowered liabilities </b>\nReefic Protocol can help businesses reduce millions of dollars of unused rewards by increasing the liquidity of their reward programs.\n\nNow we’re going to dig into the advantages of having of Reefic Protocol for all different users.\n\n<h1>So, How Can You Fully Benefit From Reefic Protocol?</h1>\n\n<h2>a) For Customer</h2>\n\n- Customers will be able to redeem rewards easily as Reefic Protocol works as a single wallet platform for multiple loyalty programs.\n\n- Reefic Protocol helps customers stay organized, and creating new way to earn and spend reward points without the fear of expiration pressure to redeem points.\n\n- Customers will be able to view relevant nearby offers at the right time and place.\n\n- Real-time point issuing and quick redemption.\n\n- Real- time access to loyalty accounts via mobile app.\n\n- Track progress of your own activity within the program.\n\n<h2>b) For Merchant</h2>\n\n- Merchants will be able to attract new customers as they can be acquired easily through the word of mouth exchange of loyalty systems.\n\n- Merchants will have the ability to store customer’s information individually within each existing system without revealing it to the competitors.\n\n- By integrating more than one loyalty programs, Reefic Protocol helps merchants increase the redemption rate and the patronage of returning customers.\n\n- Merchants can create and execute unique customer engagement programs, effectively manage memberships and rewards, interact with customers across multiple channels and track loyalty system performance.\n\n- Increased customer spend, decreased program costs, and complexity.\n\n- Partnership management — strong capabilities in managing partners within the airline coalition or multi-partner loyalty programs.\n\n<h2>c) For Solution Providers</h2>\n\n- Providers will be able to carry out its own strategic guidelines like refunds and reward distribution, without affecting others.\n\n- Loyalty program providers will be given with an overview of their loyalty program network, enabling them to easily grow for each specific business target.\n\n- Reefic Protocol will help to improve the operational efficiency of the business as it provides an overview of where all the rewards reside in the network within minutes and allow better targeted business development for specific sectors.\n\n- Reefic Protocol will provide ad space both online and within the Reefic app to promote the solution providers’ systems.\n\n<h2>d) For Player</h2>\n\n- Reefic Protocol allows gamers to exchange their in-game rewards for a game he is no longer playing to help a new player within the same game, in exchange for credits to ride on a local ride-sharing service or other services provided by the participating merchants.\n\nAbove are all the <b>benefits</b> you will receive from implementing <b>Reefic Protocol</b> for your business. While each one has its own unique advantage, they all add up to a better experience for the customer, player and more business for the merchant and solution providers\n\n---\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmZf6zHkGVDhdZwUKJB8UGXnrrEi56ZSeA3mPcHDerHMEV/image.png)\n\n<b>Reefic Protocol </b>; an integrated exchange habitat that links customers, merchants and solution providers together.\n\n<b>Loyalty programs</b> have gradually been gaining recognition in the market. While brands were once purely focused on acquisition, marketers are slowly realizing that loyalty programs are just as important.\n\nIn fact, according to <a href=\"https://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/nielsen-global-retail-loyalty-sentiment-report-Italy.pdf\">Nielsen’s Global Loyalty-Sentiment Survey</a> in 2016, 74% of loyalty program participants agree that loyalty programs make them more likely to continue doing business with a company, and 67% agree that they shop more frequently and spend more at retailers with loyalty programs.\n\nHowever, not all loyalty programs are sailing at their full potential. Previously, we outlined <a href=\"https://steemit.com/blockchain/@reeficprotocol/6fodha-troubles-with-loyalty-reward-programs-today\">Troubles with Loyalty Reward Programs</a> and how building a connected loyalty ecosystem can eliminate the potential problem sources.\n\n![](https://cdn.steemitimages.com/DQmZfUzvgNAXyQhNmw1Q2qmN82vw9i9dXLuW31zxXXx8yfx/image.png)\n\nIn this article we will share more about <b>Reefic Protocol — A Connected Loyalty Ecosystem</b> and analyzing its key points.\n\n<b>Reefic Protocol</b> is an integrated exchange ecosystem that links customers, merchants and solution providers together. It is a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\nFurthermore, businesses and loyalty reward program providers, no matter their size, can continue to have full control over how their customers interact within their loyalty programs, allowing each to fulfil their own strategic agenda.\n\n<h2>Reefic Protocol is a…</h2>\n\n![](https://cdn.steemitimages.com/DQmQnfZwkVQx8KAgjSHGS1w37ifGRaTwLCaBnUabPNG46EP/image.png)\n\n<b>1. Facilitator, not a substitute of existing loyalty programs. </b>\n- Reefic Protocol promotes symbiotic and not antibiotic relationships.\n- Reefic Protocol accommodates and preserves the independent customization of reward distribution for different businesses and program providers.\n\n<b>2. Portal that ensures near-real-time exchange of loyalty rewards. </b>\n- Reefic Protocol streamlines the convertibility and trading of reward points by using a single digital wallet without multiple layers of administration. \n- Readily available rewards increase redemption transactions.\n\n<b>3. Inclusive reward network which allows even the smallest micro business to benefit. </b>\n- Service providers can collaborate to provide interchangeability of value-added goods and services to customers in the same pool. \n- The accessibility of Reefic Protocol encourages customers to experiment on offers from fringe businesses.\n\n<b>4. Secure and immutable trade house that prohibits the corruption of information. </b>\n- Exchanges within Reefic do not rely on the private information of its users. \n- Reefic Protocol records all transactions in an irreversible manner to prevent unfair liability through fraud, double spending and manipulation.\n\n<h1>a) Digitisation of Loyalty Programs</h1>\n\nThe hospitality and service industry is still mainly made up by traditional brick and mortar businesses, many of which lack robust online capabilities. To create a sustainable ecosystem for a modern economy, it is necessary that <a href=\"https://reefic.io/\">Reefic Protocol</a> helps to digitise the industry.\n\nTo this end, <a href=\"https://reefic.io/\">Reefic Protocol</a> will partner with POS and loyalty program providers to offer a comprehensive service to merchants, be it a white-label or private-label solution. Through these partnerships, <a href=\"https://reefic.io/\">Reefic Protocol</a> will be capable of providing an early spread of businesses for customers to exchange their points with.\n\nThis is especially the case for the Asia Pacific region where <a href=\"https://reefic.io/\">Reefic Protocol</a> will start to grow. For merchants who decide to adopt a white-label solution integrated with <a href=\"https://reefic.io/\">Reefic Protocol</a>, they will not only be empowered to design their own loyalty programs but will benefit from the added access to a wider ecosystem of customers through <b><a href=\"https://reefic.io/\">Reefic Protocol</b></a>.\n\n\n<h1>b) Sustainable Ecosystem</h1>\n\n![](https://cdn.steemitimages.com/DQmXe41tHZSk8Ta3kzb5zTg95pRNFBF7Hfu3F7DYJHCKXo2/image.png)\n\nBased on a survey by <a href=\"http://www.oracle.com/us/solutions/consumers-loyalty-programs-3738548.pdf\">Forrester</a> of 3,322 US online adults who belong to a customer reward program, the top 10 most popular loyalty programs are shown as above.\n\nAlthough percentage values may vary based on geographical location of the customers, the same survey also reported that 24% of the customers felt that they belong to too many loyalty programs.\n\nIn order to build a healthy ecosystem, <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> will encompass a good spread of business types. This spread will help encourage customers to accumulate the rewards and potentially exchange them for rewards that they need.\n\n<h1>c) Bridging Virtual Games to Real World Customers</h1>\n\n![](https://cdn.steemitimages.com/DQmQ91egJFaexCFTnnKGGndrXxkutnou2DYJzDge7gbkjZf/image.png)\n\nAccording to a study by a 2017 by <a href=\"https://www.prophet.com/2017/02/video-game-brands-nurture-customer-loyalty/\">Prophet</a>, gaming has become part of the mainstream culture for many years. Over 960 million people across the world now plays regularly on smartphones and other devices.\n\nBusiness owners in the service industry understand this, and seek to provide the same rich and multidimensional experience each time a customer meet up with their brands. However, similar problems from the hospitality and service space are plaguing the mobile game industry.\n\nA 2016 study from <a href=\"https://gameanalytics.com/blog/16-reasons-players-leaving-game.html\">GameAnalytics</a> showed that:\n\n![](https://cdn.steemitimages.com/DQmWR5tpZYTZrqdEQ7TaXpusWe25PypBgECpo1niXho6idJ/image.png)\n\nLess than 40% of players return to a free-to-play game just after one session. A game’s financial success largely depends on the size and fidelity of your audience.\n\nFurthermore, according to a 2017 study by <a href=\"https://www.emarketer.com/Article/Cost-of-Acquiring-Mobile-App-User/1016688\">eMarketer</a>:\n\n![](https://cdn.steemitimages.com/DQmbjbCCLooBCYugxLJDtYwNpeMKi2tnYJBFDxLqMdWgHbo/image.png)\n\nStudy shows that there is a 29% increase spent on App Marketing from USD 5.87 Billion in 2016 to USD 7.58 Billion in 2017.\n\nThis matrix demonstrates just how crowded the digital space is to capture customers attention. The high cost of customer acquisition is one reason why similar standalone <b>loyalty rewards applications do not work.</b>\n\n<b>But what if there is a way to give “tangible” usage to in-game rewards for real-world products or services?</b>\n\nConsider a <b>collaborative and sharing ecosystem</b> where:\n\n1. A casual gamer who enjoys a mobile game can give his in-game rewards with a soccer mom who needed additional in-game currency to clear a level, in exchange for reward points for a free dessert at a local restaurant, or\n\n2. A regular at a local hotel gets to exchange the points accumulated from his stay with an avid gamer visiting the city for a video games exhibition, for a limited edition in-game costume for a mobile role playing game that he enjoys.\n\n3. A gaming enthusiast gives his in-game rewards for a game he is no longer playing to help a new player within the same game, in exchange for credits to ride on a local ride-sharing service.\n\nIt is not far-fetched to <b>consider in-game currency as loyalty reward points</b> since both are incentivizing participation and activity within their services.\n\n>A combination of the two can spark new and interesting offers that give unique value to customers, developers and merchants alike.\n\nBy encouraging partnerships between merchants and developers, Reefic Protocol provides a platform where:\n\n![](https://cdn.steemitimages.com/DQmeae8qwXy9ztjqx6ZebAHWz4Qmm6vSDsWnXFUiQ4fAQoa/image.png)\n\n<a href=\"https://www.reefic.io/\">Reefic Protocol</a> is able to provide a tangible usage to in-game rewards for real world products or services. :)\n\nNext post will explain further on the details of <b>Reefic Protocol</b> and realize its potential as a valuable and viable business asset— one that is profitable to your business.\n\n----\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmZf6zHkGVDhdZwUKJB8UGXnrrEi56ZSeA3mPcHDerHMEV/image.png)\n\n<b>Reefic Protocol </b>; an integrated exchange habitat that links customers, merchants and solution providers together.\n\n<b>Loyalty programs</b> have gradually been gaining recognition in the market. While brands were once purely focused on acquisition, marketers are slowly realizing that loyalty programs are just as important.\n\nIn fact, according to <a href=\"https://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/nielsen-global-retail-loyalty-sentiment-report-Italy.pdf\">Nielsen’s Global Loyalty-Sentiment Survey</a> in 2016, 74% of loyalty program participants agree that loyalty programs make them more likely to continue doing business with a company, and 67% agree that they shop more frequently and spend more at retailers with loyalty programs.\n\nHowever, not all loyalty programs are sailing at their full potential. Previously, we outlined <a href=\"https://steemit.com/blockchain/@reeficprotocol/6fodha-troubles-with-loyalty-reward-programs-today\">Troubles with Loyalty Reward Programs</a> and how building a connected loyalty ecosystem can eliminate the potential problem sources.\n\n![](https://cdn.steemitimages.com/DQmZfUzvgNAXyQhNmw1Q2qmN82vw9i9dXLuW31zxXXx8yfx/image.png)\n\nIn this article we will share more about <b>Reefic Protocol — A Connected Loyalty Ecosystem</b> and analyzing its key points.\n\n<b>Reefic Protocol</b> is an integrated exchange ecosystem that links customers, merchants and solution providers together. It is a decentralized platform where customers have the fluidity and security of exchanging reward points and vouchers across multiple loyalty programs and selected cryptocurrencies.\n\nFurthermore, businesses and loyalty reward program providers, no matter their size, can continue to have full control over how their customers interact within their loyalty programs, allowing each to fulfil their own strategic agenda.\n\n<h2>Reefic Protocol is a…</h2>\n\n![](https://cdn.steemitimages.com/DQmQnfZwkVQx8KAgjSHGS1w37ifGRaTwLCaBnUabPNG46EP/image.png)\n\n<b>1. Facilitator, not a substitute of existing loyalty programs. </b>\n- Reefic Protocol promotes symbiotic and not antibiotic relationships.\n- Reefic Protocol accommodates and preserves the independent customization of reward distribution for different businesses and program providers.\n\n<b>2. Portal that ensures near-real-time exchange of loyalty rewards. </b>\n- Reefic Protocol streamlines the convertibility and trading of reward points by using a single digital wallet without multiple layers of administration. \n- Readily available rewards increase redemption transactions.\n\n<b>3. Inclusive reward network which allows even the smallest micro business to benefit. </b>\n- Service providers can collaborate to provide interchangeability of value-added goods and services to customers in the same pool. \n- The accessibility of Reefic Protocol encourages customers to experiment on offers from fringe businesses.\n\n<b>4. Secure and immutable trade house that prohibits the corruption of information. </b>\n- Exchanges within Reefic do not rely on the private information of its users. \n- Reefic Protocol records all transactions in an irreversible manner to prevent unfair liability through fraud, double spending and manipulation.\n\n<h1>a) Digitisation of Loyalty Programs</h1>\n\nThe hospitality and service industry is still mainly made up by traditional brick and mortar businesses, many of which lack robust online capabilities. To create a sustainable ecosystem for a modern economy, it is necessary that <a href=\"https://reefic.io/\">Reefic Protocol</a> helps to digitise the industry.\n\nTo this end, <a href=\"https://reefic.io/\">Reefic Protocol</a> will partner with POS and loyalty program providers to offer a comprehensive service to merchants, be it a white-label or private-label solution. Through these partnerships, <a href=\"https://reefic.io/\">Reefic Protocol</a> will be capable of providing an early spread of businesses for customers to exchange their points with.\n\nThis is especially the case for the Asia Pacific region where <a href=\"https://reefic.io/\">Reefic Protocol</a> will start to grow. For merchants who decide to adopt a white-label solution integrated with <a href=\"https://reefic.io/\">Reefic Protocol</a>, they will not only be empowered to design their own loyalty programs but will benefit from the added access to a wider ecosystem of customers through <b><a href=\"https://reefic.io/\">Reefic Protocol</b></a>.\n\n\n<h1>b) Sustainable Ecosystem</h1>\n\n![](https://cdn.steemitimages.com/DQmXe41tHZSk8Ta3kzb5zTg95pRNFBF7Hfu3F7DYJHCKXo2/image.png)\n\nBased on a survey by <a href=\"http://www.oracle.com/us/solutions/consumers-loyalty-programs-3738548.pdf\">Forrester</a> of 3,322 US online adults who belong to a customer reward program, the top 10 most popular loyalty programs are shown as above.\n\nAlthough percentage values may vary based on geographical location of the customers, the same survey also reported that 24% of the customers felt that they belong to too many loyalty programs.\n\nIn order to build a healthy ecosystem, <b><a href=\"https://www.reefic.io/\">Reefic Protocol</a></b> will encompass a good spread of business types. This spread will help encourage customers to accumulate the rewards and potentially exchange them for rewards that they need.\n\n<h1>c) Bridging Virtual Games to Real World Customers</h1>\n\n![](https://cdn.steemitimages.com/DQmQ91egJFaexCFTnnKGGndrXxkutnou2DYJzDge7gbkjZf/image.png)\n\nAccording to a study by a 2017 by <a href=\"https://www.prophet.com/2017/02/video-game-brands-nurture-customer-loyalty/\">Prophet</a>, gaming has become part of the mainstream culture for many years. Over 960 million people across the world now plays regularly on smartphones and other devices.\n\nBusiness owners in the service industry understand this, and seek to provide the same rich and multidimensional experience each time a customer meet up with their brands. However, similar problems from the hospitality and service space are plaguing the mobile game industry.\n\nA 2016 study from <a href=\"https://gameanalytics.com/blog/16-reasons-players-leaving-game.html\">GameAnalytics</a> showed that:\n\n![](https://cdn.steemitimages.com/DQmWR5tpZYTZrqdEQ7TaXpusWe25PypBgECpo1niXho6idJ/image.png)\n\nLess than 40% of players return to a free-to-play game just after one session. A game’s financial success largely depends on the size and fidelity of your audience.\n\nFurthermore, according to a 2017 study by <a href=\"https://www.emarketer.com/Article/Cost-of-Acquiring-Mobile-App-User/1016688\">eMarketer</a>:\n\n![](https://cdn.steemitimages.com/DQmbjbCCLooBCYugxLJDtYwNpeMKi2tnYJBFDxLqMdWgHbo/image.png)\n\nStudy shows that there is a 29% increase spent on App Marketing from USD 5.87 Billion in 2016 to USD 7.58 Billion in 2017.\n\nThis matrix demonstrates just how crowded the digital space is to capture customers attention. The high cost of customer acquisition is one reason why similar standalone <b>loyalty rewards applications do not work.</b>\n\n<b>But what if there is a way to give “tangible” usage to in-game rewards for real-world products or services?</b>\n\nConsider a <b>collaborative and sharing ecosystem</b> where:\n\n1. A casual gamer who enjoys a mobile game can give his in-game rewards with a soccer mom who needed additional in-game currency to clear a level, in exchange for reward points for a free dessert at a local restaurant, or\n\n2. A regular at a local hotel gets to exchange the points accumulated from his stay with an avid gamer visiting the city for a video games exhibition, for a limited edition in-game costume for a mobile role playing game that he enjoys.\n\n3. A gaming enthusiast gives his in-game rewards for a game he is no longer playing to help a new player within the same game, in exchange for credits to ride on a local ride-sharing service.\n\nIt is not far-fetched to <b>consider in-game currency as loyalty reward points</b> since both are incentivizing participation and activity within their services.\n\n>A combination of the two can spark new and interesting offers that give unique value to customers, developers and merchants alike.\n\nBy encouraging partnerships between merchants and developers, Reefic Protocol provides a platform where:\n\n![](https://cdn.steemitimages.com/DQmeae8qwXy9ztjqx6ZebAHWz4Qmm6vSDsWnXFUiQ4fAQoa/image.png)\n\n<a href=\"https://www.reefic.io/\">Reefic Protocol</a> is able to provide a tangible usage to in-game rewards for real world products or services. :)\n\nNext post will explain further on the details of <b>Reefic Protocol</b> and realize its potential as a valuable and viable business asset— one that is profitable to your business.\n\n----\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
      "json_metadata": "{\"tags\":[\"game\",\"developers\"],\"image\":[\"https://cdn.steemitimages.com/DQmZf6zHkGVDhdZwUKJB8UGXnrrEi56ZSeA3mPcHDerHMEV/image.png\",\"https://cdn.steemitimages.com/DQmZfUzvgNAXyQhNmw1Q2qmN82vw9i9dXLuW31zxXXx8yfx/image.png\",\"https://cdn.steemitimages.com/DQmQnfZwkVQx8KAgjSHGS1w37ifGRaTwLCaBnUabPNG46EP/image.png\",\"https://cdn.steemitimages.com/DQmXe41tHZSk8Ta3kzb5zTg95pRNFBF7Hfu3F7DYJHCKXo2/image.png\",\"https://cdn.steemitimages.com/DQmQ91egJFaexCFTnnKGGndrXxkutnou2DYJzDge7gbkjZf/image.png\",\"https://cdn.steemitimages.com/DQmWR5tpZYTZrqdEQ7TaXpusWe25PypBgECpo1niXho6idJ/image.png\",\"https://cdn.steemitimages.com/DQmbjbCCLooBCYugxLJDtYwNpeMKi2tnYJBFDxLqMdWgHbo/image.png\",\"https://cdn.steemitimages.com/DQmeae8qwXy9ztjqx6ZebAHWz4Qmm6vSDsWnXFUiQ4fAQoa/image.png\"],\"links\":[\"https://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/nielsen-global-retail-loyalty-sentiment-report-Italy.pdf\",\"https://steemit.com/blockchain/@reeficprotocol/6fodha-troubles-with-loyalty-reward-programs-today\",\"https://reefic.io/\",\"http://www.oracle.com/us/solutions/consumers-loyalty-programs-3738548.pdf\",\"https://www.reefic.io/\",\"https://www.prophet.com/2017/02/video-game-brands-nurture-customer-loyalty/\",\"https://gameanalytics.com/blog/16-reasons-players-leaving-game.html\",\"https://www.emarketer.com/Article/Cost-of-Acquiring-Mobile-App-User/1016688\",\"https://medium.com/reefic\",\"https://www.reddit.com/r/reefic/\",\"https://www.facebook.com/ReeficProtocol\",\"https://www.linkedin.com/company/reefic/\",\"https://twitter.com/ReeficProtocol\",\"https://www.instagram.com/ReeficProtocol/\",\"https://t.me/Reefic\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "body": "![](https://cdn.steemitimages.com/DQmYWbG4XSdmBdygqex8YZuJykjBMZwuaJm3KsCa9bC8e3W/image.png)\n\nEarning a customer’s loyalty is important for any business, and one of the best ways to do so is through a loyalty program. Customer loyalty is paramount to brands’ success — because loyal customers can grow business faster than sales and marketing.\n\nAs a result, the depth and diversity of reward programs are vast, ranging from the multiple programs of grocery outlets like Giant and Cold Storage, to Citi ThankYou by Citibank, to the assortment of reward points programs by F&B groups like JAPAN POINT and Starbucks.\n\n![](https://cdn.steemitimages.com/DQmSbuxXkqXS4HAeaWYxDQVuByvKzZqyY3i6fG1Sy6uYeoL/image.png)\n\n\nAccording to <b><a href=\"https://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/nielsen-global-retail-loyalty-sentiment-report-Italy.pdf\">Nielsen’s Global Loyalty-Sentiment Survey</a></b> in 2016, 72% of participants somewhat or strongly agree that, all other factors equal, they will buy from a retailer with a loyalty program over one without.\n\n74% of loyalty program participants agree that loyalty programs make them more likely to continue doing business with a company, and 67% agree that they shop more frequently and spend more at retailers with loyalty programs.\n\n<h2>However, troubles lurk below the calm surface. </h2>\n\n![](https://cdn.steemitimages.com/DQmeh5W91yi2dqbsSJxQUPHBTBP4Jnbcr7FZsMZfKhasHde/image.png)\n\nAccording to the <a href=\"http://info.bondbrandloyalty.com/2016-loyalty-report\" data-href=\"http://info.bondbrandloyalty.com/2016-loyalty-report\" class=\"markup--anchor markup--figure-anchor\" rel=\"nofollow noopener\" target=\"_blank\">report</a>, more than one-fifth of members have never made a redemption.\n\n\nThe report also showed that those who do not make redemptions are 2.3 times more likely to defect from a program and join another. Because of this, besides customer inactivity, unclaimed rewards are accounted for as liabilities on company balance sheets.\n\n![](https://cdn.steemitimages.com/DQmZfK9CQvWAenmwjEYcH2dagcFV8C2BvzJP85ZgqDBfFPW/image.png)\n\nThis <a href=\"https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/research-reveals-shopping-habits-loyalty-program-participants.aspx\" data-href=\"https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/research-reveals-shopping-habits-loyalty-program-participants.aspx\" class=\"markup--anchor markup--figure-anchor\" rel=\"nofollow noopener\" target=\"_blank\">study</a> shows that there are two types of loyalty program&nbsp;members.\n\n\n“Earn and Burn Consumers” who look for instant gratification or discounts from their loyalty programs. 15% of them will redeem rewards within a month of earning, while only 3% will transfer rewards from rarely used programs to highly used programs.\n\n“Save-For-Later Consumers” who will treat their rewards like cash and save up before making a purchase or payment. 12% of them will accumulate rewards for gifts or special occasions while 27% will accumulate rewards until they are valuable enough to redeem.\n\n<h2>Redemption is the key to member experience, but…</h2>\n![](https://cdn.steemitimages.com/DQmY5KtqRVBVzs2wFXppXFiKDrt3uGgbntpngqsQdVt5zqH/image.png)\n\n\n<h2>Consumers like loyalty programs, but they are abandoning them.</h2>\n\nHere are some of the reasons why most loyalty reward programs are not sailing at their full potential.\n\n![](https://cdn.steemitimages.com/DQmbjnm1yx1BLK4c5tzRM9K5EdFiVC3nS9pfwmGt9GniCBW/image.png)\n\n<h1>The Solution?</h1>\nSynchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious ecosystem.\n\nThe platform will not interfere with the business strategies of participating programs to allow program providers to better regulate and tailor their rewards.\n\nThe use of blockchain technology will allow the source of all loyalty points to be effortlessly authenticated, curbing fraud and deepening security. With its internal crypto-token economy, the system controls inflation and tracks the stream of loyalty points on the platform.\n\n![](https://cdn.steemitimages.com/DQmZfUzvgNAXyQhNmw1Q2qmN82vw9i9dXLuW31zxXXx8yfx/image.png)\n\nSynchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious eco-system.\n\nTo learn more about the connected loyalty ecosytem and how Reefic Protocol can help, read “Building Reefic Protocol — A Connected Loyalty Ecosystem” next.\n\n---\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "body": "![](https://cdn.steemitimages.com/DQmYWbG4XSdmBdygqex8YZuJykjBMZwuaJm3KsCa9bC8e3W/image.png)\n\nEarning a customer’s loyalty is important for any business, and one of the best ways to do so is through a loyalty program. Customer loyalty is paramount to brands’ success — because loyal customers can grow business faster than sales and marketing.\n\nAs a result, the depth and diversity of reward programs are vast, ranging from the multiple programs of grocery outlets like Giant and Cold Storage, to Citi ThankYou by Citibank, to the assortment of reward points programs by F&B groups like JAPAN POINT and Starbucks.\n\n![](https://cdn.steemitimages.com/DQmSbuxXkqXS4HAeaWYxDQVuByvKzZqyY3i6fG1Sy6uYeoL/image.png)\n\n\nAccording to <b><a href=\"https://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/nielsen-global-retail-loyalty-sentiment-report-Italy.pdf\">Nielsen’s Global Loyalty-Sentiment Survey</a></b> in 2016, 72% of participants somewhat or strongly agree that, all other factors equal, they will buy from a retailer with a loyalty program over one without.\n\n74% of loyalty program participants agree that loyalty programs make them more likely to continue doing business with a company, and 67% agree that they shop more frequently and spend more at retailers with loyalty programs.\n\n<h2>However, troubles lurk below the calm surface. </h2>\n\n![](https://cdn.steemitimages.com/DQmeh5W91yi2dqbsSJxQUPHBTBP4Jnbcr7FZsMZfKhasHde/image.png)\n\nAccording to the <a href=\"http://info.bondbrandloyalty.com/2016-loyalty-report\" data-href=\"http://info.bondbrandloyalty.com/2016-loyalty-report\" class=\"markup--anchor markup--figure-anchor\" rel=\"nofollow noopener\" target=\"_blank\">report</a>, more than one-fifth of members have never made a redemption.\n\n\nThe report also showed that those who do not make redemptions are 2.3 times more likely to defect from a program and join another. Because of this, besides customer inactivity, unclaimed rewards are accounted for as liabilities on company balance sheets.\n\n![](https://cdn.steemitimages.com/DQmZfK9CQvWAenmwjEYcH2dagcFV8C2BvzJP85ZgqDBfFPW/image.png)\n\nThis <a href=\"https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/research-reveals-shopping-habits-loyalty-program-participants.aspx\" data-href=\"https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/research-reveals-shopping-habits-loyalty-program-participants.aspx\" class=\"markup--anchor markup--figure-anchor\" rel=\"nofollow noopener\" target=\"_blank\">study</a> shows that there are two types of loyalty program&nbsp;members.\n\n\n“Earn and Burn Consumers” who look for instant gratification or discounts from their loyalty programs. 15% of them will redeem rewards within a month of earning, while only 3% will transfer rewards from rarely used programs to highly used programs.\n\n“Save-For-Later Consumers” who will treat their rewards like cash and save up before making a purchase or payment. 12% of them will accumulate rewards for gifts or special occasions while 27% will accumulate rewards until they are valuable enough to redeem.\n\n<h2>Redemption is the key to member experience, but…</h2>\n![](https://cdn.steemitimages.com/DQmY5KtqRVBVzs2wFXppXFiKDrt3uGgbntpngqsQdVt5zqH/image.png)\n\n\n<h2>Consumers like loyalty programs, but they are abandoning them.</h2>\n\nHere are some of the reasons why most loyalty reward programs are not sailing at their full potential.\n\n![](https://cdn.steemitimages.com/DQmbjnm1yx1BLK4c5tzRM9K5EdFiVC3nS9pfwmGt9GniCBW/image.png)\n\n<h1>The Solution?</h1>\nSynchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious ecosystem.\n\nThe platform will not interfere with the business strategies of participating programs to allow program providers to better regulate and tailor their rewards.\n\nThe use of blockchain technology will allow the source of all loyalty points to be effortlessly authenticated, curbing fraud and deepening security. With its internal crypto-token economy, the system controls inflation and tracks the stream of loyalty points on the platform.\n\n![](https://cdn.steemitimages.com/DQmZfUzvgNAXyQhNmw1Q2qmN82vw9i9dXLuW31zxXXx8yfx/image.png)\n\nSynchronise the contrasting reward programs onto a networked loyalty platform with each maintaining an independent flow of operations to create a harmonious eco-system.\n\nTo learn more about the connected loyalty ecosytem and how Reefic Protocol can help, read “Building Reefic Protocol — A Connected Loyalty Ecosystem” next.\n\n---\n\nBe sure to follow us in order to stay updated on news, updates, events and other information from us. So stay tuned!\n\nWebsite: https://www.reefic.io/\nMedium: https://medium.com/reefic \nReddit: https://www.reddit.com/r/reefic/\nFacebook: https://www.facebook.com/ReeficProtocol\nLinkedIn: https://www.linkedin.com/company/reefic/\nTwitter: https://twitter.com/ReeficProtocol \nInstagram: https://www.instagram.com/ReeficProtocol/\nTelegram: https://t.me/Reefic",
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      "permlink": "troubles-with-loyalty-reward-programs-today",
      "title": "Troubles with Loyalty Reward Programs today"
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