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      "body": "![maxresdefault.jpg](https://steemitimages.com/DQmQEuYvKYxHWLzNdss5gAsrKw65WFSsSgvu7AyQhnDoyam/maxresdefault.jpg)\n\n## Rise Up to the Challenge\n\nListen to the [full podcast episode 59 audio here](https://perspective-collective.com/59/), [iTunes](https://itunes.apple.com/us/podcast/perspective-podcast/id1142986267?mt=2) or [Spotify](https://open.spotify.com/show/37iI3yrtZCxz4ydoSkpS7V).\n\n*What did you accomplish in 2017?*\n\n*Did you build or work on something you can be proud of?*\n\nIf so, you have a chance to build on that momentum in 2018.\n\nIf not, you have a clean slate to get your hands dirty and put in work.\n\nI say it all the time, but you have insane amounts of potential buried inside you. Yet the road to mining it won't be easy.\n\nYou're gonna deal with plenty of shit to get to the sunshine as mentioned in [last week's episode](https://perspective-collective.com/58).\n\nThis year is your opportunity to rise up to the challenge of taking initiative, being prepared to say yes and knowing when to say no.\n\n## Create Your Own Door\nOpportunities are out there to be had, but they won't knock if you haven't built a door. This one is straight from [Tony Diaz of Industry Print Shop on episode 56](https://perspective-collective.com/56/).\n\nIt all boils down to being proactive instead of reactive.\n\nI wouldn't be where I am today had I not gotten uncomfortable and started sharing my art on Instagram.\n\nI'd be stuck in my last miserable day job had I not busted my ass working outside of work to build a stellar portfolio.\n\nYou can't sit around expecting opportunities to be wrapped up in a Gucci bow and gracefully fall into your lap.\n\n**Nothing in life worth having comes easy** and to achieve something you've never had, you have to be willing to do something you've never done.\n\nCreating your own luck by building a door looks like:\n\n- sharing the early stages of your work even though it looks like trash to you\n- starting a side project and marketing yourself through social media\n- reaching out to someone to collaborate with even though they may say no\n- going with your gut even though others advise against it\n\nGet out of the bitching and complaining business. Be proactive, hire yourself and join the door building business.\n\n## Be Prepared When Opportunity Knocks\n### Building a Door Through Blogging\nBack in June 2015, I took the initiative and started blogging. To be honest, I sucked ass in the beginning, but little did I know I was launching my public speaking career.\n\nOnly a year into blogging, I was offered my first speaking gig by my good friend [Diane Gibbs](https://www.instagram.com/cdianegibbs/) in February 2016. Diane is a door builder for other people and she makes things happen. The opportunity she gave me was a keynote at a [conference called Flourish](https://mobile.aiga.org/event/flourish-the-emerging-designers-conference/) in Mobile, AL with attendance ranging from 100-150 people.\n\nWhen she asked if I was interested, every bone in my body wanted to scream out \"no.\"\n\n### What If I Said No?\nLooking back on it now, this was a monumental moment in my creative career. If I would've declined the challenge, I wonder where I would be today?\n\nThankfully I said yes as I practiced my ass off and gave a solid first speech.\n\nA few weeks later I got a call from [Mike Jones](https://www.instagram.com/bucket826/), the creator of [Creative South](http://creativesouthga.com/). He offered me a speaking slot at a conference that sells out at 800 people each year. Again, every bone in my wanted to scream no, but I rose to the challenge.\n\nSince then I have spoken in front of hundreds of people at conferences like [Crop](http://cropbr.com/), [Pop-Up Crop](https://www.popupcrop.com/) and [WMC Fest](https://wmcfest.com/). It's also helped me land multiple opportunities at local schools, events and conferences.\n\nBlogging and speaking have since led to teaching workshops on how to prepare and give a killer talk.\n\n**Side note:** I'll be teaching a workshop on this both at Creative South and Crop Conference in 2018.\n\nIf you're showing up and investing time into your self and your work, you're bound to manifest some opportunities. The question is, *will you be prepared to act on them?*\n\n![CreativeSouth_YoutubeThumbnail_1280x720.png](https://steemitimages.com/DQmawbyWosDUp5DrigM5coy61o9J4398Zo6pDwnh6di1RZM/CreativeSouth_YoutubeThumbnail_1280x720.png)\n\n## Be Okay With Saying No\nSomething valuable I learned in 2017 was the power of saying no, even though I wasn't the best at applying it.\n\nSimply put, *\"if it's not a Hell Yes, it's a definite Hell No.\"*\n\nThat's an easy way to measure opportunities that come your way you'd think?\n\nHowever, I got to a point where so many things felt like a Hell Yes. This caused me to grind myself to exhaustion and neglect relationships.\n\nNovember was a hard lesson learned as I:\n\n- spoke at a conference in Texas\n- completed not one but two murals\n- taught a lettering workshop\n- got the podcast back to a weekly format\n- stressed myself the fuck out\n\nThis was all outside a 40 hour day job too. While these all seemed like Hell Yes opportunities, I could've said no to a few of them for the sake of my sanity.\n\nLearning when to say no to a great opportunity isn't easy. It's hard to see past it and realize this isn't the last opportunity that'll come your way.\n\nSomething I'm also applying is writing down a short list of focus priorities within a season. In Q1 of 2018, my focus is solely on building the podcast and delivering killer speeches in February and March.\n\nThat means saying no to great freelance opportunities, teaching lettering workshops and anything else that pops up.\n\nKnowing what's most important to focus on should hopefully make saying no to Hell Yes opportunities a little easier.\n\n<iframe src=\"https://www.youtube.com/embed/tAo7P--yTPU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\n\n## Stake Your Claim\nNo matter where you are on your creative path, I hope you constantly mine for that potential buried within you.\n\nStop looking for the easy trail and seek out mountains to climb in 2018.\n\nIt all boils down to how badly do you want it and what are you prepared to do to make it happen?\n\nRise up to whatever challenges come your way this year. Prepare for your opportunities that manifest from climbing mountains.\n\nRemember, don't expect a damn thing in this world to be handed to you. Stake your claim and take it.\n\n///\n\nThanks for reading. I hope you get the chance to listen to the [audio](perspectivepodcast.com) and I'm always open to comments and feedback.\n\nKeep showing up, keep putting in the work and keep creating. You got this!\n\nScotty",
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      "body": "![steemit.jpg](https://steemitimages.com/DQmVEpA7UACwYwmWCQvPDKhDKjacEjmMBPvjAkLAaNqKxve/steemit.jpg)\n\n**Note:** Not sure the best way to start posting my [Perspective Podcast](https://perspective-collective.com/podcast/) blog / shownote episodes here whether I start from episode 1 or just begin posting the latest. I figured maybe the best way to begin is by posting my 2017 recap which I think can provide some value to you.\n\nListen to the [full podcast episode 58 audio here](https://perspective-collective.com/58/), [iTunes](https://itunes.apple.com/us/podcast/perspective-podcast/id1142986267?mt=2) or [Spotify](https://open.spotify.com/show/37iI3yrtZCxz4ydoSkpS7V).\n\n## Looking Back On Shit and Sunshine\nWanna know one thing that terrifies me? It's looking back a year later and realizing I made no significant growth in my life.\n\nFor me, the best way I know how to measure this is by setting goals, reflection and by documenting or journaling it—whatever you want to call it.\n\n2017 was a massive mind fuck yet it provided some of the best highlights of my young creative career. I like to call this shit and sunshine.\n\nOne month I'd feel depressed and worthless. The next month I'd feel loved and fulfilled.\n\nThere were plenty of times I felt lost and hopeless only to turn around the next week and feel driven and hopeful.\n\n2018 is going to be a massive year, I can feel it but it'll have its challenging times...especially when I turn the big dirty 30.\n\nSomething I want to encourage you to is to take the shit in stride so you can appreciate the sunny days when things go right. Take a moment to reflect, celebrate and even document if it helps you see the growth.\n\nEnsuing are 12 lessons I learned in 2017. I know for a fact some of these will benefit you too.\n\n### 1. Getting Out of My Comfort Zone\nI grew up terrified of sharing my work. However, getting uncomfortable and sharing my work through Instagram at the age of 25 changed my life. From there it challenged me in blogging, speaking, teaching and podcasting.\n\nIn 2017 especially, I started intentionally seeking or taking on opportunities that not only challenged me but scared the shit out of me.\n\nIf something you want to do scares you, I believe it's your intuition pulling you towards the person you're supposed to become.\n\n### 2. Building Relationships & Pouring Into Other\nThey say it's not about what you know, but who you know. This is a hard fact. Yet many people approach this in a skeezy car salesman fashion.\n\nDon't, I repeat don't see people as connections and stepping stones. Pour your full self into a relationship. Find ways you can provide value to them without expecting anything in return.\n\nBe a good listener, encourage others, share others work or provide insight / advice whenever you can.\n\nYou have no idea what that relationship or interaction can lead to. You could make a lifelong friend, a customer, a brand ambassador or even get hired by them someday down the road.\n\n### 3. The Power of Staying in Front of People\nConsistency. Consistency. Consistency. You can't whine and complain that people don't notice what you're doing when you're showing up only when it's convenient.\n\nYou have to stay in front of people especially on platforms where the attention is at.\n\nFocus on kicking out content, building influence and finding your voice a minimum of once a week.\n\nThe catch is to enjoy what you create, pour your most authentic self into it and discover how you can deliver value.\n\n### 4. Writing Down Measurable Goals With Deadlines\nYour goal isn't shit until you write it down. Amplify that goal by attaching a deadline to it.\n\nWriting your goal down adds a new level of accountability and adding a deadline creates urgency.\n\nMake your goal measurable by having milestones along the way so you can track your progress (i.e. 5 speaking gigs by mid-December = 1.25 per quarter).\n\n### 5. Self-Awareness - Do Less But Better\nKnowing your strengths and weaknesses is crucial.\n\nI'm extremely good at prioritizing and scheduling my day. Essentially I thrive on chaos—or so I think.\n\nMy top weakness is having Superman Syndrome. I feel like I can do everything which results in above average results, unnecessary stress and neglecting people who matter most.\n\nI'm aware of this more than ever now, but acting on it in 2018 is the next step. I'm a constant WIP and Doing Less But Better while focusing on the essentials is my main objective.\n\n### 6. Investing in Yourself\nWhen you invest in yourself it'll either be with money or time. Money isn't always available but you can always create more time to invest in yourself and your future.\n\nWhen money is available, you know I'm all about seeking out conferences, workshops or events whether locally or out of city or state.\n\nMoney will also help you pay for online courses, books, new equipment, etc.\n\nWhen money isn't abundant, you'll need to invest your time. For example, listening to free resources like podcasts, watching tutorials on YouTube or reading articles or blogs on the interwebs.\n\nInvesting time into daily practice is really the key to benefiting the most out of your money or other time investments.\n\n### 7. Stop Complaining & Start Evolving\nThis is a big one I'm guilty of in 2017. I've been bitching about the Instagram algorithm all year. My \"following\" actually decreased pretty significantly even though I was consistent, increased quality and value.\n\nInstead of nutting up, adapting and evolving with the platform, I complained publicly, especially on social media.\n\nOver the last month, I've done my research, changed my strategy and started growing again. However, it took investing time and being open to change.\n\nThe only thing certain in life is that things will always change, will you be the person complaining or evolving?\n\n### 8. The Value of Collaboration\nIn my first year of lettering on Instagram, I sought out other artists to collaborate with that had similar audience sizes to mine.\n\nIt taught me how to be proactive and work with someone on the other side of the globe. Mostly, it showed me the value of tapping into each other's audiences.\n\nIn 2017, I had the opportunity to team up with Deneen Pottery in Minnesota. They had a massive coffee mug enthusiast community which I was oblivious to. We had back-to-back mug releases of 200 then 400, all which sold out in 30 minutes and 20 minutes.\n\nNot only have they acquired business and followers from my audience, but I've been able to tap into this coffee community and build some amazing relationships.\n\nThey've not only become friends, but many of them have supported my cat and pizza-related products as well.\n\nKeep in mind that collaborations should always share a mutual benefit.\n\nWhat value is each party providing the other?\n\nRemember that when you reach out to someone for future collabs.\n\n![Leaves_UFOCat_Web.jpg](https://steemitimages.com/DQmb6tERazrYz9vcw8SBoJPvCDAyPFM8LbCJv5a7gzNBze6/Leaves_UFOCat_Web.jpg)\n\n### 9. Reach Out & Reconnect\nThis one ties into self-awareness as I noticed my circle of local friends was getting smaller and smaller in 2017.\n\nWhen you become laser focused and obsessed with your dream, you tend to forget and neglect those around you. This is something I'm guilty of with my family and my closest friends as I mentioned in [Episode 48](https://perspective-collective.com/48/).\n\nIf someone comes to mind you haven't talked to in awhile, reach out and reconnect with them. Ask them to coffee or jump on a FaceTime call.\n\nDon't get so wrapped up in your internet life that you lose sight of your real life.\n\n### 10. Not Taking Myself Too Seriously\nI've been trying to find my voice for a few years now. Early on, I mimicked the voice of people who had a heavy influence on me.\n\nI'm a complete goofball but that rarely shines through in my writing and speaking. Yet it's all too easy to show in my artwork hence why I draw so much pizza—it's fun and allows me to not take myself too seriously.\n\nFinding what makes you unique and embracing your weird quirks will help you rise above the noise.\n\nTry to not take yourself too seriously all the time and let your freak flag fly.\n\n### 11. Don't Be Afraid to Experiment\nIt's okay to not pigeonhole yourself into one specific set style to work in. Having a perfectly hyper-curated Instagram feed isn't necessary but if it works for you that's great.\n\nI'm consistently inconsistent and over time I realize that's okay and is a style in itself.\n\nDon't be afraid to color outside the lines and switch things up.\n\n### 12. Don't Be a Dick\nThis should go without saying but you're gonna get a lot farther in life by being a kind person.\n\nI know dick heads can excel, but that doesn't have to be you.\n\nChoose to be empathetic, encouraging, respectful and appreciative. I feel these are the true ingredients for accomplishing great things while enjoying your life and the people in it.\n\n![2017_Sticker_Dick.jpg](https://steemitimages.com/DQmeu6CczjcebAsFEUaXzdDgW5XbEBUsjmnFsR5HGDLCjV9/2017_Sticker_Dick.jpg)\n\nThanks for reading. I hope you get the chance to listen to the [audio](perspectivepodcast.com) and I'm always open to comments and feedback.\n\nKeep showing up, keep putting in the work and keep creating. You got this!\n\n- Scotty",
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      "body": "![steemit.jpg](https://steemitimages.com/DQmVEpA7UACwYwmWCQvPDKhDKjacEjmMBPvjAkLAaNqKxve/steemit.jpg)\n\n**Note:** Not sure the best way to start posting my [Perspective Podcast](https://perspective-collective.com/podcast/) blog / shownote episodes here whether I start from episode 1 or just begin posting the latest. I figured maybe the best way to begin is by posting my 2017 recap which I think can provide some value to you.\n\nListen to the [full podcast episode 58 audio here](https://perspective-collective.com/58/), [iTunes](https://itunes.apple.com/us/podcast/perspective-podcast/id1142986267?mt=2) or [Spotify](https://open.spotify.com/show/37iI3yrtZCxz4ydoSkpS7V).\n\n## Looking Back On Shit and Sunshine\nWanna know one thing that terrifies me? It's looking back a year later and realizing I made no significant growth in my life.\n\nFor me, the best way I know how to measure this is by setting goals, reflection and by documenting or journaling it—whatever you want to call it.\n\n2017 was a massive mind fuck yet it provided some of the best highlights of my young creative career. I like to call this shit and sunshine.\n\nOne month I'd feel depressed and worthless. The next month I'd feel loved and fulfilled.\n\nThere were plenty of times I felt lost and hopeless only to turn around the next week and feel driven and hopeful.\n\n2018 is going to be a massive year, I can feel it but it'll have its challenging times...especially when I turn the big dirty 30.\n\nSomething I want to encourage you to is to take the shit in stride so you can appreciate the sunny days when things go right. Take a moment to reflect, celebrate and even document if it helps you see the growth.\n\nEnsuing are 12 lessons I learned in 2017. I know for a fact some of these will benefit you too.\n\n### 1. Getting Out of My Comfort Zone\nI grew up terrified of sharing my work. However, getting uncomfortable and sharing my work through Instagram at the age of 25 changed my life. From there it challenged me in blogging, speaking, teaching and podcasting.\n\nIn 2017 especially, I started intentionally seeking or taking on opportunities that not only challenged me but scared the shit out of me.\n\nIf something you want to do scares you, I believe it's your intuition pulling you towards the person you're supposed to become.\n\n### 2. Building Relationships & Pouring Into Other\nThey say it's not about what you know, but who you know. This is a hard fact. Yet many people approach this in a skeezy car salesman fashion.\n\nDon't, I repeat don't see people as connections and stepping stones. Pour your full self into a relationship. Find ways you can provide value to them without expecting anything in return.\n\nBe a good listener, encourage others, share others work or provide insight / advice whenever you can.\n\nYou have no idea what that relationship or interaction can lead to. You could make a lifelong friend, a customer, a brand ambassador or even get hired by them someday down the road.\n\n### 3. The Power of Staying in Front of People\nConsistency. Consistency. Consistency. You can't whine and complain that people don't notice what you're doing when you're showing up only when it's convenient.\n\nYou have to stay in front of people especially on platforms where the attention is at.\n\nFocus on kicking out content, building influence and finding your voice a minimum of once a week.\n\nThe catch is to enjoy what you create, pour your most authentic self into it and discover how you can deliver value.\n\n### 4. Writing Down Measurable Goals With Deadlines\nYour goal isn't shit until you write it down. Amplify that goal by attaching a deadline to it.\n\nWriting your goal down adds a new level of accountability and adding a deadline creates urgency.\n\nMake your goal measurable by having milestones along the way so you can track your progress (i.e. 5 speaking gigs by mid-December = 1.25 per quarter).\n\n### 5. Self-Awareness - Do Less But Better\nKnowing your strengths and weaknesses is crucial.\n\nI'm extremely good at prioritizing and scheduling my day. Essentially I thrive on chaos—or so I think.\n\nMy top weakness is having Superman Syndrome. I feel like I can do everything which results in above average results, unnecessary stress and neglecting people who matter most.\n\nI'm aware of this more than ever now, but acting on it in 2018 is the next step. I'm a constant WIP and Doing Less But Better while focusing on the essentials is my main objective.\n\n### 6. Investing in Yourself\nWhen you invest in yourself it'll either be with money or time. Money isn't always available but you can always create more time to invest in yourself and your future.\n\nWhen money is available, you know I'm all about seeking out conferences, workshops or events whether locally or out of city or state.\n\nMoney will also help you pay for online courses, books, new equipment, etc.\n\nWhen money isn't abundant, you'll need to invest your time. For example, listening to free resources like podcasts, watching tutorials on YouTube or reading articles or blogs on the interwebs.\n\nInvesting time into daily practice is really the key to benefiting the most out of your money or other time investments.\n\n### 7. Stop Complaining & Start Evolving\nThis is a big one I'm guilty of in 2017. I've been bitching about the Instagram algorithm all year. My \"following\" actually decreased pretty significantly even though I was consistent, increased quality and value.\n\nInstead of nutting up, adapting and evolving with the platform, I complained publicly, especially on social media.\n\nOver the last month, I've done my research, changed my strategy and started growing again. However, it took investing time and being open to change.\n\nThe only thing certain in life is that things will always change, will you be the person complaining or evolving?\n\n### 8. The Value of Collaboration\nIn my first year of lettering on Instagram, I sought out other artists to collaborate with that had similar audience sizes to mine.\n\nIt taught me how to be proactive and work with someone on the other side of the globe. Mostly, it showed me the value of tapping into each other's audiences.\n\nIn 2017, I had the opportunity to team up with Deneen Pottery in Minnesota. They had a massive coffee mug enthusiast community which I was oblivious to. We had back-to-back mug releases of 200 then 400, all which sold out in 30 minutes and 20 minutes.\n\nNot only have they acquired business and followers from my audience, but I've been able to tap into this coffee community and build some amazing relationships.\n\nThey've not only become friends, but many of them have supported my cat and pizza-related products as well.\n\nKeep in mind that collaborations should always share a mutual benefit.\n\nWhat value is each party providing the other?\n\nRemember that when you reach out to someone for future collabs.\n\n![Leaves_UFOCat_Web.jpg](https://steemitimages.com/DQmb6tERazrYz9vcw8SBoJPvCDAyPFM8LbCJv5a7gzNBze6/Leaves_UFOCat_Web.jpg)\n\n### 9. Reach Out & Reconnect\nThis one ties into self-awareness as I noticed my circle of local friends was getting smaller and smaller in 2017.\n\nWhen you become laser focused and obsessed with your dream, you tend to forget and neglect those around you. This is something I'm guilty of with my family and my closest friends as I mentioned in [Episode 48](https://perspective-collective.com/48/).\n\nIf someone comes to mind you haven't talked to in awhile, reach out and reconnect with them. Ask them to coffee or jump on a FaceTime call.\n\nDon't get so wrapped up in your internet life that you lose sight of your real life.\n\n### 10. Not Taking Myself Too Seriously\nI've been trying to find my voice for a few years now. Early on, I mimicked the voice of people who had a heavy influence on me.\n\nI'm a complete goofball but that rarely shines through in my writing and speaking. Yet it's all too easy to show in my artwork hence why I draw so much pizza—it's fun and allows me to not take myself too seriously.\n\nFinding what makes you unique and embracing your weird quirks will help you rise above the noise.\n\nTry to not take yourself too seriously all the time and let your freak flag fly.\n\n### 11. Don't Be Afraid to Experiment\nIt's okay to not pigeonhole yourself into one specific set style to work in. Having a perfectly hyper-curated Instagram feed isn't necessary but if it works for you that's great.\n\nI'm consistently inconsistent and over time I realize that's okay and is a style in itself.\n\nDon't be afraid to color outside the lines and switch things up.\n\n### 12. Don't Be a Dick\nThis should go without saying but you're gonna get a lot farther in life by being a kind person.\n\nI know dick heads can excel, but that doesn't have to be you.\n\nChoose to be empathetic, encouraging, respectful and appreciative. I feel these are the true ingredients for accomplishing great things while enjoying your life and the people in it.\n\n![2017_Sticker_Dick.jpg](https://steemitimages.com/DQmeu6CczjcebAsFEUaXzdDgW5XbEBUsjmnFsR5HGDLCjV9/2017_Sticker_Dick.jpg)\n\nThanks for reading. I hope you get the chance to listen to the [audio](perspectivepodcast.com) and I'm always open to comments and feedback.\n\nKeep showing up, keep putting in the work and keep creating. You got this!\n\n- Scotty",
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      "body": "Thanks a lot Jacob, if you ever have questions please don't hesistate to ask. I'm trying to be an open book with my work and content.",
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      "body": "Thanks a lot Jacob, if you ever have questions please don't hesistate to ask. I'm trying to be an open book with my work and content.",
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