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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/posh-space/five-major-fashion-and-art-projects-that-are-reshaping-the-industry-with-blockchain-39224dea83ba",
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      "title": "Five Major Fashion and Art Projects That are Reshaping the Industry With Blockchain",
      "body": "The emergence of blockchain is already beginning to play a pivotal role in transforming the fashion and art industries, making the markets more fluid, transparent and more importantly, based on trust between buyer and seller. Poshspace is among the several up and coming companies pioneering this seismic shift. But here are a few already established projects with proven results.\n\n## [ Babyghost and BitSE Collaboration:](https://www.mybabyghost.com/)\nAt the 2016 Shanghai Fashion week, the hip fashion brand Babyghost announced its collaboration with the Chinese blockchain-as-a-Service company BitSE and its VeChain project. Babyghost’s Fall 2017 collection was inspired by the storyteller in One Thousand and One Nights, who, in order to postpone her own execution begins to tell the tyrant who wants to a kill her a new story each night without ever finishing it. “As artists we felt an affinity to her predicament and clever solution to keep herself alive,” the statement on Babyghost’s site reads. In choosing to integrate blockchain technology into their fashion line, Babyghost have come up with a clever way to allow their brand to thrive in a rigid industry. With VeChain, Babyghost optimizes customer-brand relations, by combating counterfeiting and focusing on supply chain and asset management . The cloud product management solution integrated into the blockchain ascribes an ID on the blockchain that can verify the item’s authenticity. The VeChain chip is embedded into each article of clothing, allowing consumers to either scan the QR code or use Near Field Communication to learn the “story” behind the clothing item. Sounds as wondrous as something out of a folktale, doesn’t it?\n\n## [Maecenas](https://www.maecenas.co/)\n\nFor centuries fine art purchasing has been a wolfish battle between galleries, collectors and state museums. The art market remains as stale and outdated as it was a century ago, with auction houses skimming large percentages of the artwork’s costs. Until now, the ability for the masses to have ownership over a Picasso or Rembrandt masterpiece was unimaginable. Behold Maecenas, an open blockchain platform — whose name is inspired by an Ancient Roman arts patron — that seeks to democratize access to fine art. Galleries offer their artworks up for bid on the platform’s auction in fragmented shares, that investors can purchase and later trade. The transaction cost through blockchain is significantly smaller than that of a traditional auction house, allowing galleries to save money for purchase of future artworks. Likewise, investors can only pay a fraction of the amount of the artwork’s whole cost. Through these transactions, Maecenas liquidizes the fine arts market. The galleries use the SPV concept to keep the artwork neatly hanging in its space, while providing shares of ownership to investors. In turn, both parties observe as the value of their art piece increases, and everybody’s a winner.\nFashion Designer Martine Jarlgaard’s Blockchain for Garments\nhttps://www.forbes.com/sites/rachelarthur/2017/05/10/garment-blockchain-fashion-transparency/#62c3bc6674f3\nhttps://www.provenance.org/case-studies/martine-jarlgaard\n\nhttps://youtu.be/tQChwAIZsXE\n\nThe clothing industry is littered with opaque supply chains, preventing purchasers from knowing the true origins of the cloth they wear. As trends towards eco-awareness and ethical responsibility rise, so are the numbers of purchasers who want to know how and where in the world their clothes are made. Was this “sustainable” woolen sweater indeed sewn by hand in a South American village, and not by a machine operated by an underfed child? London-based designer and tech entrepreneur Martine Jargaard seeks to resew the fabric of the fashion industry, by fusing her future collections with the Provenance blockchain-based app that allows buyers to track the travel route of their products. Provenance has already been used by food supplying companies for customers to see the origins of their produce, but now, Jargaard seeks to implement this method for raw clothing materials. The Provenance app registers and tracks each step of the clothing item’s creation on the blockchain: from the the farm where the cloth is acquired, to the knitting factory, and finally to Jargaard’s studio. Jargaard’s garments are supplied with unique digital tokens that allow the app to confirm every step of the production and create a digital history of that information that consumers can access via an interface when they scan the item’s QR code or NFC-enabled label.\n\n## [DADA](https://dada.nyc/artgallery)\n\nIndividual artists rarely rise to prominence without the support and inspiration of a thriving creative community. Likewise, collaborative work has historically helped spawn several artistic movements and trends that have reshaped and evolved the artistic trajectory, as we’ve seen with movements such Dadaism. Playing on the name of the avant-gardists, the online platform DADA.NYC serves as a social network for artists across the world and operates on blockchain technology. The key factor is that users converse with each other through the “image conversation app” that simultaneously allows them to create a digital art piece together. The second feature — and this is where the blockchain comes into play — is the “decentralized marketplace,” where users can scroll through and purchase any one of these incredibly rare pieces. The marketplace is run by smart contracts where artists have IP protection and collectors then get proof of ownership. It sounds a bit strange, right? But so were the Dadaists.\nhttps://youtu.be/jf_go5A_-4Q\n\n## [DASCOIN — Launching their first fashion project: (announced March 26)](https://www.reuters.com/brandfeatures/venture-capital/article?id=30038)\nhttps://youtu.be/cRlG1rHKTio\n\nFashion designers are always at risk of their intellectual property being stolen, especially since the fashion industry requires multiple parties to share a plethora of designs. In collaboration with the haute couture designer and pioneer in the French fashion industry Julien Fournie, the blockchain-based currency DASCOIN are offering a tool for the protection of the fashion design value-chain. DasCoin blockchain technology long been tried and tested for its speed and scalability, so there’s no doubt that . The guarantee that designs will only be released to a verified partner, while also thoroughly audited, will be provided by smart contracts, automated non-disclosures and other legally binding agreements. As we’ve seen with the previous projects, these transactions will happen quickly and seamlessly, an most importantly, without money wasted on middlemen and extraneous supply chains.",
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      "title": "Top Five Digital Fashion Trends For Designers and Brands To Keep In Mind",
      "body": "### Top Five Digital Fashion Trends For Designers and Brands To Keep In Mind\n\n\nWe highlighted five trends that will reshape the fashion industry in the near future or have already started to change how we view clothing and the ways we design, manufacture, buy and use it. From colour-changing fabrics to ring signalling​ a new message in WhatsApp, it’s wise to keep all these trends in mind as it will undoubtedly impact the field.\nNew innovations may sound as a lot of money as it now requires a great amount of material and scientific resources and time of highly qualified being poured into getting the results. Well, yes, it may, but let’s consider the pattern of the world’s technological development which has been consistent throughout ages. Any expensive thing, be it car, plane, personal computer, cellular phone or whatever else, was getting cheaper and thus more affordable for ordinary people. Even in poor countries people sometimes have two smartphones with unlimited access to the Internet — that’s something which seemed to be unimaginable just a decade ago.\n\n### Smart Jewelry: No More Sense In Asking What’s Her Favorite Color For Pendant\n\nhttps://youtu.be/QeJ8CE2O1vo\n\nChoosing a ring or a necklace is a time consuming process. It can be easily explained: you have to find a standout that you like and that fits your clothing and lifestyle. It’s preferable to have a few of them for various occasions. The same is right for other jewelry items in your collection, be it brooches or rings or bracelets or whatever else.\nModern fashion inventions are going to save you a hell of time by offering garments which change color or an image whenever you want. Smart jewelry, or high tech jewelry, for example, means that a medallion contains a built-in display which like any other monitor or a screen can show different images or be of different color. Which images and which colors and where do they come from? They all are in your smartphone which you download them on and then choose one you want right now or at some moment in the future to fit your clothing or mood or jewelry. This may be even a photo you took with your phone which you transfer to your bracelet via Bluetooth. Just look at how it works here (https://www.liber8tech.com/product).\nThat’s incredibly convenient and doesn’t require any additional knowledge or expenses on your part. A smart jewelry item is usually supplied with a long serving lithium battery which can be easily replaced by new one, or supplied with power via a wired or wireless charger. You needn’t have many different jewelry items for every occasion and pack them all in a suitcase when going on vacation or a business trip. One piece fits all — that’s what it’s about.\nThe segment is still in its infancy, you’ll hardly find a lot of accessories now on offer, but we are sure the supply will grow. What about the matching demand? It will also come. Beyond any doubts. The snowball had already started rolling down the mountain.\n\n### Changing Color Clothing\nhttps://youtu.be/keDSj17ZGd8\n\nApparel which can change its color or “broadcast” programmed messages or images now start to turn heads of occasional passers-by who might think that what the person is wearing is not really made of fabrics. But it’s made of them, though yes, people are right to some degree too as these fabrics or threads are not usual, these are smart ones and often accompanied by LEDs.\nPossibly, the first case when apparel with a color changing capability drew attention of a wide audience was the appearance of a world known singer and artist Nicole Scherzinger at the launch of the 4G network in London in 2012. She was performing in what was called the “first Twitter dress” (https://www.youtube.com/watch?v=j5aP_5xmmQ8) as her clothing with LED embedded in it was displaying tweets hashtagged #tweetthedress.\nThe Schrezinger’s success was primarily due to the use of LED which is not that convenient, of course. We doubt you would want to have LED-packed clothes and bothers associated with it. But there is more exciting news in the field: scientists invented those smart threads we’ve already mentioned. The thermochromic pigments make it possible to change the color (https://www.sciencealert.com/new-smart-threads-can-change-the-colour-of-your-clothes-instantly) of your T-shirt while this T-shirt will stay for you clothing you’ve got used to, we mean, without any considerable changes regarding your feel and comfort.\nAs a result, garments with easily changeable colors and images are expected to be marketed soon. No need for shirts of different color or T-shirts with various signs on it, one thing will be enough in your wardrobe.\nWell, it seems like a breakthrough in the world of fashion with huge positive effects on our everyday life. Nonetheless, there may be some obstacles for the technology to be widely used. The main threat may come from regulative bodies, first of all, the police who might not want for people to wear such clothing as it makes it easier for someone, who committed in a public space, to escape. Another reason may be a possible overuse of the technology: just imagine a walk in a crowded street with everyone switching color of their outfits. Just like a kaleidoscope! Not sure we’d love to see it.\nClothing With Solar Panels Embedded\nWe think you know how solar energy systems work and what solar panels look like. Now try to think of putting small solar panels onto your clothes. For what? For getting additional energy to be used, for instance, for recharging your smartphone or a music player. In any case, you’ll face no problem in figuring it out how to spend energy from the sun; and engineers seem to have been able to invent method enabling you to collect it while going shopping and simply strolling around the streets of a sunny city. After all, it can feed your smart jewelry we’ve mentioned above or smart fabrics which can monitor your heartbeat or regulate your body’s temperature (down this post).\nThe only problem with solar paneled clothing is that it doesn’t look now like ordinary clothing even in case when you can hide the panel in a cloudy weather. A person wearing it resembles a character from the “Star wars” movie (https://www.dezeen.com/2013/12/11/wearable-solar-fashion-by-pauline-van-dongen/), let alone he hardly feels comfortable (we didn’t ask, but we doubt if he does). Should we then dismiss this trend as one lacking in prospect? Obviously no, as flexible panels are coming, and the fashion will say its word (https://www.fastcompany.com/3065785/what-if-your-clothes-were-a-solar-panel) to make it more comfortable.\n\n### Innovation Textiles To Protect Your Body\n\nIn the “After Earth” movie people who represent generations living long after us wear apparel which warns about dangerous, signals crucial changes and does other things aimed at providing safety.\nRight now, an area where efforts by designers and brands are focused is the thermoregulation (http://www.innovationintextiles.com/temperature-control-fabrics-optimising-wearer-comfort-2013-edition/). It’s not about providing a higher level of comfort only, but also about safety in extreme conditions or reducing the risk of getting ill on harsh cold windy days.\nOther directions for the industry to look into are clothing or jewelry which can inform you on various occasions. You’ve got an incoming call — your ring starts subtly vibrating. You’re going in the wrong direction — the color of your glove shifts from green to red. Your old mother’s heartbeat is accelerating — her clothes emit sonic signals, and so on. Smoke area? Your shirt begins to enhance filtration of the air (http://www.thefashionglobe.com/fashion-technology-to-purify-the-air).\nA number of areas where smart apparel can be used is limitless, in fact, it’s everything where we need a piece of advice, like navigation, or an action like putting on a hat when sunshine gets too strong.\nThat’s one of the most interesting trends in fashion tech today. We only hope that a human being will not forget that he’s a human being which has “embedded” natural capabilities to control the environment around him. These capabilities need to be cultivated and trained from time to time in order not to disappear in the upcoming generations.\n\n### 3D Printing: Design, Download, Print, Wear\nhttps://youtu.be/WG8wzihLRYU\n\n3D printing technology works like this: you design something in a 3D format, then push a button and specialized equipment starts to produce it exactly what you designed (https://www.independent.co.uk/life-style/gadgets-and-tech/features/3d-printing-for-dummies-how-do-3d-printers-work-8668937.html). It manufactures it slice by slice, adding one layer of material onto another, so that’s why it is called “printing”.\nFirstly, 3D prints were used to producing something solid like furniture or cups or toys. Later, fashion brands began to study the possibilities of the technology and revealed that it provides excellent opportunities both for them and consumers to get individual clothing which doesn’t need refitting (https://www.dezeen.com/2014/09/23/julia-koerner-interview-fashion-technology-3d-printing-haute-couture-ready-to-wear/).\nA three-step process is evident: scanning a client’s body to “calculate” individual features, then integrate this information into design stage, and, finally, print it. Parlors, clothing shops or even individual households may turn into small factories where you can get a jacket of your size with the length of sleeves you want made of fabrics you like in a couple of hours. Need shorts with additional pockets for outdoor activities? No problem, take a drawing, choose materials, colors, add pockets where you need them, send drawing to the nearest mini-factory (if you don’t have a 3D print at home) and get your apparel in some time. Simple, fast. Cheap? We hope so, but have to admit the technology is in its testing stage.\nThat’s a great achievement for the fashion industry, known for its very long recorded history and innovative spirit, to be in the avant-garde of modern technologies. Movies about technologies, which still look unbelievable, are likely to come true. But for this future to arrive and turn into our everyday life, we’ve got to team up, join forces in coherent efforts.\nWe need an integrated platform for cooperation, something to let all the parties involved focus on what they are best at. Designers must produce designs, 3d-printers get orders which they print, artists create art content for displays built into clothing and accessories and other kinds of the wearable. And all this is implemented through the platform via the same interface for all the participants.\nFor example, when an artist uploads new piece of content, the product gets immediately accessible for every brand, from Zara to Gucci. A user would like to have fashion tech production of various brands? No problem, but for handling it in a convenient and effective manner, he needs a single application, not a few ones. That’s where POSH comes in as we’re creating such platform and ecosystem.",
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      "body": "An artist remains incomplete without an audience, and an art piece loses its function when deprived of a viewer’s inquisitive gaze. The strive for artistic recognition is rigid, often requiring a network of connections, as gallery spaces will always be limited. The internet is an excellent portal for self-promotion, but the number of artists lingering in the shadowy depths of Instagram with less than 100 followers outweighs the few lucky and proud who brandish their several-thousand followers.\n\nThis especially rings true for contemporary artists who work with digital, installation or animated artwork, and whose non-static images can’t simply be replicated. But now, with the emerging ability to translate digital art onto clothing and accessories, the promotional landscape for contemporary artists and animators can completely shift. Artists will no longer be confined to the four walls of a gallery or the virtual world. Nothing draws the gaze like a kinetic image plastered on the shirt of a stylish millennial strolling through Manhattan at rush hour. The wearer becomes a walking art gallery, capable of attracting attention in any social setting.\n\nhttps://youtu.be/Nb4v3kCkQyk\n\n\nAs much as we romanticize the life of a starving artist, the reality is that we all need to eat. There’s nothing wrong with making money off of your art, especially considering the fact that its collector will forever be graced by its presence. For digital artist, ​ however, selling art is a particularly difficult obstacle; the immateriality of their work disallows its commodification. With the ability to project their artwork onto clothing, digital artists will be able to materialize their work into a sellable item. Moreover, digital artists can adapt to the marketing trends of the fashion industry: releasing their garments and accessories in collections, as is the case with shoes.\n\nThe trend of translating digital art onto fabric is already running rampant. Take the London-based label CuteCircuit, that has been vigorously interweaving technology and fashion since 2004. The technology implemented into their garments is 100% RoHS-compliant — meaning that the technology used is free of hazardous substances — and entirely sustainable. In collaboration with the whiskey and club-promoting brand Ballantine’s, CuteCircuit created the tshirtOS in 2014, a shirt with an LED screen that can be programmed via a smartphone app to display any message, image or animation.\nThe t-shirt maybe woven out of 100% cotton but the impressive technology it’s equipped with includes a camera, microphone, accelerometer, and sound for the perfectly interactive experience. The shirt is also connected to the internet, enabling users to directly upload pictures taken by the built-in camera to social media accounts, or share tweets from the user’s twitter account. For example, wearers can use the built-in camera to take pictures or live stream videos, and upload them directly to social media accounts.\n\nhttps://youtu.be/NktuQZzxZt8\n\nThe more important feature of these tech-imbued shirts, is that a single t-shirt is enough for a buyer, who can then project whatever image they see fit for the appropriate setting. In turn, the buyer can free up space in their closet.\nMinimalism isn’t just fashionable — it’s practical and efficient. Rather than plowing through your closet in search of a snazzy outfit, digitally-infused clothing garments such as the tshirtOS will allow wearers to customize their outfits exponentially with just a few items to choose from. Jewelry, and other decorative accessories are particularly painstaking, especially since they’re constantly at risk of getting lost.\n\nThe company LIBER8 Technology (https://www.liber8tech.com/vision/) has manufactured a tago arc bracelet that infuses high-tech and jewelry. Using a smartphone, wearers can adjust the bracelet to their mood with a variety of designs to choose from, including their own. Even without it’s digital function, the bracelet is stylish on it’s own, comprised of fine metal contours, and silver, golden and black plating designed by artisans and jewelry experts.\nLIBER8 allows artists to submit their own designs. For example, with the “photo function,” users of LIBER8 can use their smartphone cameras to snap pictures of real-world designs that catch their attention, adjust and upload the photo to the application, and then project it onto the bracelet. The designs have endless possibilities, whether you need something to cheer you up from your morning slumber, or to make you look slightly more alluring when out on a romantic date. The design alone can be so charming that you wouldn’t need to wear any additional and potentially cumbersome accessories.\n\nNow, take the concept of interwoven cameras — a function not limited to the tshirtOS brand — one step further, and imagine the inverse: a screen on a t-shirt. With web-enabled wearable screens, artists with fixed installation will be able to project their work in real time, yet again demonstrating how wearers can operate as mobile galleries.\n\nThe capabilities mentioned above serve as examples of the technological fashion posh_space seeks to integrate. Posh_space will provide a platform that connects digital artist, large brands, fashion tech startups and customers. Brands and buyers alike will be able to sift through a catalogue of digital art designs, and choose any one of their liking to project onto their clothing. Likewise, artists will be able to test how their designs can look on different brand items.\n\nCustomers won’t need to go to a store for new looks, and will have immediate access to thousands of designs through the posh_space. Posh_space provides digital artists with a medium through which they can garner an audience and monetise their work.\n\nPosh_space remains committed to the artists themselves, protecting the rights of the artist, user and brand using blockchain technology to ensure that their work immune from forgery. Every time the digital copy owner resells the product to another owner, the original copyright holder gains 5% of the transaction.\n\nhttps://youtu.be/ST7IuIxA71A\n\nLikewise, the artist will have full control over the quantity of copies they choose to sell and the ability to regulate the price at their own will. Posh_space’s core idea lies in fostering the concept of a “living gallery”: by selling their designs in limited collections, the digital artists can save their work from commodification. The digital art piece, like a physical art piece, becomes available in limited copies, attributing to it a value uncommon for digital art. The wearer becomes the “living gallery,” showcasing the limited digital art piece to random passers-by and onlookers.",
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      "body": "An artist remains incomplete without an audience, and an art piece loses its function when deprived of a viewer’s inquisitive gaze. The strive for artistic recognition is rigid, often requiring a network of connections, as gallery spaces will always be limited. The internet is an excellent portal for self-promotion, but the number of artists lingering in the shadowy depths of Instagram with less than 100 followers outweighs the few lucky and proud who brandish their several-thousand followers.\n\nThis especially rings true for contemporary artists who work with digital, installation or animated artwork, and whose non-static images can’t simply be replicated. But now, with the emerging ability to translate digital art onto clothing and accessories, the promotional landscape for contemporary artists and animators can completely shift. Artists will no longer be confined to the four walls of a gallery or the virtual world. Nothing draws the gaze like a kinetic image plastered on the shirt of a stylish millennial strolling through Manhattan at rush hour. The wearer becomes a walking art gallery, capable of attracting attention in any social setting.\n\nhttps://youtu.be/Nb4v3kCkQyk\n\n\nAs much as we romanticize the life of a starving artist, the reality is that we all need to eat. There’s nothing wrong with making money off of your art, especially considering the fact that its collector will forever be graced by its presence. For digital artist, ​ however, selling art is a particularly difficult obstacle; the immateriality of their work disallows its commodification. With the ability to project their artwork onto clothing, digital artists will be able to materialize their work into a sellable item. Moreover, digital artists can adapt to the marketing trends of the fashion industry: releasing their garments and accessories in collections, as is the case with shoes.\n\nThe trend of translating digital art onto fabric is already running rampant. Take the London-based label CuteCircuit, that has been vigorously interweaving technology and fashion since 2004. The technology implemented into their garments is 100% RoHS-compliant — meaning that the technology used is free of hazardous substances — and entirely sustainable. In collaboration with the whiskey and club-promoting brand Ballantine’s, CuteCircuit created the tshirtOS in 2014, a shirt with an LED screen that can be programmed via a smartphone app to display any message, image or animation.\nThe t-shirt maybe woven out of 100% cotton but the impressive technology it’s equipped with includes a camera, microphone, accelerometer, and sound for the perfectly interactive experience. The shirt is also connected to the internet, enabling users to directly upload pictures taken by the built-in camera to social media accounts, or share tweets from the user’s twitter account. For example, wearers can use the built-in camera to take pictures or live stream videos, and upload them directly to social media accounts.\n\nhttps://youtu.be/NktuQZzxZt8\n\nThe more important feature of these tech-imbued shirts, is that a single t-shirt is enough for a buyer, who can then project whatever image they see fit for the appropriate setting. In turn, the buyer can free up space in their closet.\nMinimalism isn’t just fashionable — it’s practical and efficient. Rather than plowing through your closet in search of a snazzy outfit, digitally-infused clothing garments such as the tshirtOS will allow wearers to customize their outfits exponentially with just a few items to choose from. Jewelry, and other decorative accessories are particularly painstaking, especially since they’re constantly at risk of getting lost.\n\nThe company LIBER8 Technology (https://www.liber8tech.com/vision/) has manufactured a tago arc bracelet that infuses high-tech and jewelry. Using a smartphone, wearers can adjust the bracelet to their mood with a variety of designs to choose from, including their own. Even without it’s digital function, the bracelet is stylish on it’s own, comprised of fine metal contours, and silver, golden and black plating designed by artisans and jewelry experts.\nLIBER8 allows artists to submit their own designs. For example, with the “photo function,” users of LIBER8 can use their smartphone cameras to snap pictures of real-world designs that catch their attention, adjust and upload the photo to the application, and then project it onto the bracelet. The designs have endless possibilities, whether you need something to cheer you up from your morning slumber, or to make you look slightly more alluring when out on a romantic date. The design alone can be so charming that you wouldn’t need to wear any additional and potentially cumbersome accessories.\n\nNow, take the concept of interwoven cameras — a function not limited to the tshirtOS brand — one step further, and imagine the inverse: a screen on a t-shirt. With web-enabled wearable screens, artists with fixed installation will be able to project their work in real time, yet again demonstrating how wearers can operate as mobile galleries.\n\nThe capabilities mentioned above serve as examples of the technological fashion posh_space seeks to integrate. Posh_space will provide a platform that connects digital artist, large brands, fashion tech startups and customers. Brands and buyers alike will be able to sift through a catalogue of digital art designs, and choose any one of their liking to project onto their clothing. Likewise, artists will be able to test how their designs can look on different brand items.\n\nCustomers won’t need to go to a store for new looks, and will have immediate access to thousands of designs through the posh_space. Posh_space provides digital artists with a medium through which they can garner an audience and monetise their work.\n\nPosh_space remains committed to the artists themselves, protecting the rights of the artist, user and brand using blockchain technology to ensure that their work immune from forgery. Every time the digital copy owner resells the product to another owner, the original copyright holder gains 5% of the transaction.\n\nhttps://youtu.be/ST7IuIxA71A\n\nLikewise, the artist will have full control over the quantity of copies they choose to sell and the ability to regulate the price at their own will. Posh_space’s core idea lies in fostering the concept of a “living gallery”: by selling their designs in limited collections, the digital artists can save their work from commodification. The digital art piece, like a physical art piece, becomes available in limited copies, attributing to it a value uncommon for digital art. The wearer becomes the “living gallery,” showcasing the limited digital art piece to random passers-by and onlookers.",
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      "permlink": "digital-living-gallery",
      "title": "Digital Living Gallery",
      "body": "@@ -4732,16 +4732,17 @@\n sories.%0A\n+%0A\n Now, tak\n@@ -5077,16 +5077,17 @@\n leries.%0A\n+%0A\n The capa\n@@ -5553,16 +5553,17 @@\n  items.%0A\n+%0A\n Customer\n",
      "json_metadata": "{\"tags\":[\"digital-art\",\"digital-artists\",\"art\",\"copyright-infringement\",\"blockchain\"],\"image\":[\"https://img.youtube.com/vi/Nb4v3kCkQyk/0.jpg\",\"https://img.youtube.com/vi/NktuQZzxZt8/0.jpg\",\"https://img.youtube.com/vi/ST7IuIxA71A/0.jpg\"],\"links\":[\"https://youtu.be/Nb4v3kCkQyk\",\"https://youtu.be/NktuQZzxZt8\",\"https://www.liber8tech.com/vision/\",\"https://youtu.be/ST7IuIxA71A\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "body": "An artist remains incomplete without an audience, and an art piece loses its function when deprived of a viewer’s inquisitive gaze. The strive for artistic recognition is rigid, often requiring a network of connections, as gallery spaces will always be limited. The internet is an excellent portal for self-promotion, but the number of artists lingering in the shadowy depths of Instagram with less than 100 followers outweighs the few lucky and proud who brandish their several-thousand followers.\n\nThis especially rings true for contemporary artists who work with digital, installation or animated artwork, and whose non-static images can’t simply be replicated. But now, with the emerging ability to translate digital art onto clothing and accessories, the promotional landscape for contemporary artists and animators can completely shift. Artists will no longer be confined to the four walls of a gallery or the virtual world. Nothing draws the gaze like a kinetic image plastered on the shirt of a stylish millennial strolling through Manhattan at rush hour. The wearer becomes a walking art gallery, capable of attracting attention in any social setting.\n\nhttps://youtu.be/Nb4v3kCkQyk\n\n\nAs much as we romanticize the life of a starving artist, the reality is that we all need to eat. There’s nothing wrong with making money off of your art, especially considering the fact that its collector will forever be graced by its presence. For digital artist, ​ however, selling art is a particularly difficult obstacle; the immateriality of their work disallows its commodification. With the ability to project their artwork onto clothing, digital artists will be able to materialize their work into a sellable item. Moreover, digital artists can adapt to the marketing trends of the fashion industry: releasing their garments and accessories in collections, as is the case with shoes.\n\nThe trend of translating digital art onto fabric is already running rampant. Take the London-based label CuteCircuit, that has been vigorously interweaving technology and fashion since 2004. The technology implemented into their garments is 100% RoHS-compliant — meaning that the technology used is free of hazardous substances — and entirely sustainable. In collaboration with the whiskey and club-promoting brand Ballantine’s, CuteCircuit created the tshirtOS in 2014, a shirt with an LED screen that can be programmed via a smartphone app to display any message, image or animation.\nThe t-shirt maybe woven out of 100% cotton but the impressive technology it’s equipped with includes a camera, microphone, accelerometer, and sound for the perfectly interactive experience. The shirt is also connected to the internet, enabling users to directly upload pictures taken by the built-in camera to social media accounts, or share tweets from the user’s twitter account. For example, wearers can use the built-in camera to take pictures or live stream videos, and upload them directly to social media accounts.\n\nhttps://youtu.be/NktuQZzxZt8\n\nThe more important feature of these tech-imbued shirts, is that a single t-shirt is enough for a buyer, who can then project whatever image they see fit for the appropriate setting. In turn, the buyer can free up space in their closet.\nMinimalism isn’t just fashionable — it’s practical and efficient. Rather than plowing through your closet in search of a snazzy outfit, digitally-infused clothing garments such as the tshirtOS will allow wearers to customize their outfits exponentially with just a few items to choose from. Jewelry, and other decorative accessories are particularly painstaking, especially since they’re constantly at risk of getting lost.\n\nThe company LIBER8 Technology (https://www.liber8tech.com/vision/) has manufactured a tago arc bracelet that infuses high-tech and jewelry. Using a smartphone, wearers can adjust the bracelet to their mood with a variety of designs to choose from, including their own. Even without it’s digital function, the bracelet is stylish on it’s own, comprised of fine metal contours, and silver, golden and black plating designed by artisans and jewelry experts.\nLIBER8 allows artists to submit their own designs. For example, with the “photo function,” users of LIBER8 can use their smartphone cameras to snap pictures of real-world designs that catch their attention, adjust and upload the photo to the application, and then project it onto the bracelet. The designs have endless possibilities, whether you need something to cheer you up from your morning slumber, or to make you look slightly more alluring when out on a romantic date. The design alone can be so charming that you wouldn’t need to wear any additional and potentially cumbersome accessories.\nNow, take the concept of interwoven cameras — a function not limited to the tshirtOS brand — one step further, and imagine the inverse: a screen on a t-shirt. With web-enabled wearable screens, artists with fixed installation will be able to project their work in real time, yet again demonstrating how wearers can operate as mobile galleries.\nThe capabilities mentioned above serve as examples of the technological fashion posh_space seeks to integrate. Posh_space will provide a platform that connects digital artist, large brands, fashion tech startups and customers. Brands and buyers alike will be able to sift through a catalogue of digital art designs, and choose any one of their liking to project onto their clothing. Likewise, artists will be able to test how their designs can look on different brand items.\nCustomers won’t need to go to a store for new looks, and will have immediate access to thousands of designs through the posh_space. Posh_space provides digital artists with a medium through which they can garner an audience and monetise their work.\n\nPosh_space remains committed to the artists themselves, protecting the rights of the artist, user and brand using blockchain technology to ensure that their work immune from forgery. Every time the digital copy owner resells the product to another owner, the original copyright holder gains 5% of the transaction.\n\nhttps://youtu.be/ST7IuIxA71A\n\nLikewise, the artist will have full control over the quantity of copies they choose to sell and the ability to regulate the price at their own will. Posh_space’s core idea lies in fostering the concept of a “living gallery”: by selling their designs in limited collections, the digital artists can save their work from commodification. The digital art piece, like a physical art piece, becomes available in limited copies, attributing to it a value uncommon for digital art. The wearer becomes the “living gallery,” showcasing the limited digital art piece to random passers-by and onlookers.",
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      "title": "posh.space - Global Marketplace For Fashion Digital Art Content",
      "body": "**Fashion Tech is on the rise with clothing, shoes and accessories with built-on displays being increasingly used. There is still a pack of problems that keeps the market potential untapped, first of all, high entry barriers for talented artists and designers, lack of trust and the absence of a global marketplace. That’s where POSH steps in to provide a blockchain platform to tackle all these issues and bring value to the digital fashion art.**\n\n**WHY PHYGITAL FASHION**\n\nWearable electronics embedded in clothing or whatever a man can wear enable it to change images, color or messages at consumers’ choice. Just imagine a news ticker on a T-shirt saying alternately “Hi”, “How ya been?” or “Would like a cup of coffee?” or a cocktail dress that switches from blue to red in seconds.\nFashion tech is a rare mix of highly positive features which contribute to its growing popularity among consumers across clothing, shoes and accessories markets.\nThat’s attractive. Images on a built-in display or a suit with changing signs immediately capture attention making the owner of an accessory or shoes visible and noticeable.\nIt brings utility, allowing a person to get a role he wants to play at the moment by offering a range of possibilities for choosing an image — from providing the serious black color of a jacket for negotiations to the white color of the same jacket for a discotheque.\nThat saves a great amount of time, after all, letting one avoid the necessity for a change.\nIt’s comfortable as the use of high tech innovations doesn’t require a lot of skills or going through any inconveniences.\nFinally, it significantly contributes to ecology at a very large scale. Wearing the same clothing or medallion on different occasions severely reduces the size of a consumer’s wardrobe and, consequently, consumption of materials, natural resources and the energy to manufacture all it into end products.\nGiven all these features the fashion tech products are predicted to show a confident increase in popularity over a long term. A research by SOKOLOV Jewelry, a global jewelry brand, reveals that 62.9% of persons polled have ever heard of clothing or accessories with built-in displays. 94.7% of them said they were ready to purchase an accessory with digital content changeable through their smartphones.\n\n![Image](https://cdn-images-1.medium.com/max/1600/1*MII33OhAPyMaywC21f10VA.jpeg)\n\n**WHAT IS THE PROBLEM TODAY**\n\nThat’s the bright side of the market. The dark side contains a lot of barriers curbing the development of the industry and drastically reducing the number of people and money involved. These barriers reflect the flaws of the current technological and legal infrastructure surrounding the fashion market, the existing practices of cooperation between artists, designers, manufacturers and consumers.\nThe digital art is an absolutely new thing both in fashion and other industries, so the lack of savvy technologies enabling all the parties involved to cooperate in a highly effective manner is not surprising. We can only highlight the key barriers preventing the products and services of the fashion tech from becoming a real mass market. With a very high and ever growing penetration rate of smartphones and a big number of artists and designers, it’s namely the lack of a technology which stops them from joining forces in a cross-cultural and cross-border cooperation.\nThe absence of a global marketplace causes reduced amount of digital content produced, marketed and sold. The artist, the one who creates the content, must pours out a lot of efforts into getting his works uploaded and sold through numerous online platforms. Every platform has its own specifications and legal requirements which lead to the necessity to adapt the works to these specifications and spending much time for signing a contract, etc.\nAn entry barrier is thus very high for young artists, who after their graduation exams in arts schools and some attempts in the prospective visual fashion area start to understand that drawing corporate logos or designing interior of villas are more profitable and, what’s more important, more accessible.\nThose, who endured to become residents of the existing marketplaces, face the harsh reality. The platforms charge up to 80% commission fees making the trading of digital art both unprofitable for the creators, i. e. the artists and designers, and more expensive for the buyers, i. e. end consumers or brands. Not that they are greedy or something like that, just running a website with constantly increasing content and selling it requires lots of staff, technical expertise causing considerable costs.\nLack of trust causes a bunch of problems associated, first of all, with copyright violations. There is no a tool or mechanism in the today’s global legal framework and IT infrastructure that would protect the creator from becoming a victim of a theft or inappropriate use of his work. What makes the situation worse is the numerous jurisdictions and, thus, the inability or high costs to prosecute a thief in another country.\nThe consumer is also a victim, though in another sense. He suffers from… the diversity and competition which we got used to regarding as the key positive features of the market economy. They are, of course, but in relation to comfort and compatibility,​ these features are sometimes frustrating obstacles. This paradox can be easily explained. Every brand creates its own library of fashion digital content and distributes it through its own channels, which seems to be logical and justified. The consumer must either restrain himself to content provided by a limited number of manufacturers or use a lot of channels, for example, mobile applications. That’stime-consuming​ and inconvenient.\n\nhttps://cdn-images-1.medium.com/max/1600/1*ofMcLzZegAhMdBjJVSU8kw.jpeg\n\n**BLOCKCHAIN AS SOLUTION**\nThe first idea to come to mind to solve the problems mentioned above is the establishment of a single global platform and designing a mobile app to bring all the brands and creators and consumers to the same marketplace, something like booking.com for fashion tech.\nThat would be a move in the right direction, of course, but it exists already in many forms, we mean, events and websites, which, however, have nothing to offer to tackle the problems of high fees, security of copyright, providing transparent and guaranteed payments, tracking the use of works, and, the last but not least, high commission for currency exchange.\nPOSH provides a solution to all these challenges, eliminating barriers and encouraging large-scale cooperation among the parties concerned through the blockchain technology.\nTo put it simple and brief, the blockchain is a mechanism of storing information on a number of computers. This information cannot be changed, for example forged, on one of these computers. Altering a piece of information requires altering it on all the computers in a chain simultaneously, which makes any forgery nearly impossible.\nMoreover, the blockchain empowers so called smart contracts. These are contracts which automatically come into effect with embedded consequences (i. e. payment) when criteria are met.\nHow it all can be applied to the fashion tech world and serve for artists, designers, manufacturers and consumers, which the POSH is projected to unite within the platform?\nLet’s look at it in a step-by-step mode. An artist produces digital content and uploads it to POSH. From now on, the content is available to any part willing to buy it:\ndesigners who can embed it into clothing or accessories;\nmanufacturers for the same purpose;\nconsumers who want to fill their libraries\nWhen someone buys the content, the artist automatically gets paid. When the buyer resells the content, for example, a designer selling a medallion to a customer, the creators gets the royalty of 5% from any sale.\nEnd consumers buy the content or products and download the content into the POSH mobile app to further use in their clothing or accessories.\nOK, what if someone just steals the content from the platform? That’s impossible as the information is stored on a blockchain, so any use of it is automatically tracked. A blockchain cannot be hacked, and there is no sense in it as the use of stolen information will be legally blocked by POSH and prosecuted.\nAnother advantage of the blockchain is high uptime of a system running on it. Having all information distributed on many computers means the absence of a server which can fail. In case of the blockchain the failure of one or even several machines can’t cause the failure of a system and loss of data.\n\nhttps://cdn-images-1.medium.com/max/1600/1*g1aOaliqbYXQy3wbNxVUdw.jpeg\n\n**WHAT ABOUT MONEY**\nThat’s simple, too. Any seller, i. e. an artist, designer, consumer, gets paid immediately after the sale. Payments are made automatically through smart contracts and don’t depend on any human factor. The platform’s fee is … zero.\nHow come that platform doesn’t charge participants for their transactions as all other platforms do? And how the currency exchange issue is dealt with?\nThese two questions are connected. Almost all transactions within the platform are made in tokens POSH, the exemption is only for end consumers who can buy content with fiat (traditional) currency.\nPOSH is not a panacea for all the challenges the fashion tech market is going to face, but it surely covers the most serious of them. That’s designed to meet the needs and requirements of all the parties involved what will undoubtedly result into the creation of new global market.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/posh-space/posh-space-global-marketplace-for-fashion-digital-art-content-c050d8d37871",
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      "author": "posh.space",
      "permlink": "posh-space-global-marketplace-for-fashion-digital-art-content",
      "title": "posh.space - Global Marketplace For Fashion Digital Art Content",
      "body": "**Fashion Tech is on the rise with clothing, shoes and accessories with built-on displays being increasingly used. There is still a pack of problems that keeps the market potential untapped, first of all, high entry barriers for talented artists and designers, lack of trust and the absence of a global marketplace. That’s where POSH steps in to provide a blockchain platform to tackle all these issues and bring value to the digital fashion art.**\n\n**WHY PHYGITAL FASHION**\n\nWearable electronics embedded in clothing or whatever a man can wear enable it to change images, color or messages at consumers’ choice. Just imagine a news ticker on a T-shirt saying alternately “Hi”, “How ya been?” or “Would like a cup of coffee?” or a cocktail dress that switches from blue to red in seconds.\nFashion tech is a rare mix of highly positive features which contribute to its growing popularity among consumers across clothing, shoes and accessories markets.\nThat’s attractive. Images on a built-in display or a suit with changing signs immediately capture attention making the owner of an accessory or shoes visible and noticeable.\nIt brings utility, allowing a person to get a role he wants to play at the moment by offering a range of possibilities for choosing an image — from providing the serious black color of a jacket for negotiations to the white color of the same jacket for a discotheque.\nThat saves a great amount of time, after all, letting one avoid the necessity for a change.\nIt’s comfortable as the use of high tech innovations doesn’t require a lot of skills or going through any inconveniences.\nFinally, it significantly contributes to ecology at a very large scale. Wearing the same clothing or medallion on different occasions severely reduces the size of a consumer’s wardrobe and, consequently, consumption of materials, natural resources and the energy to manufacture all it into end products.\nGiven all these features the fashion tech products are predicted to show a confident increase in popularity over a long term. A research by SOKOLOV Jewelry, a global jewelry brand, reveals that 62.9% of persons polled have ever heard of clothing or accessories with built-in displays. 94.7% of them said they were ready to purchase an accessory with digital content changeable through their smartphones.\n\n![Image](https://cdn-images-1.medium.com/max/1600/1*MII33OhAPyMaywC21f10VA.jpeg)\n\n**WHAT IS THE PROBLEM TODAY**\n\nThat’s the bright side of the market. The dark side contains a lot of barriers curbing the development of the industry and drastically reducing the number of people and money involved. These barriers reflect the flaws of the current technological and legal infrastructure surrounding the fashion market, the existing practices of cooperation between artists, designers, manufacturers and consumers.\nThe digital art is an absolutely new thing both in fashion and other industries, so the lack of savvy technologies enabling all the parties involved to cooperate in a highly effective manner is not surprising. We can only highlight the key barriers preventing the products and services of the fashion tech from becoming a real mass market. With a very high and ever growing penetration rate of smartphones and a big number of artists and designers, it’s namely the lack of a technology which stops them from joining forces in a cross-cultural and cross-border cooperation.\nThe absence of a global marketplace causes reduced amount of digital content produced, marketed and sold. The artist, the one who creates the content, must pours out a lot of efforts into getting his works uploaded and sold through numerous online platforms. Every platform has its own specifications and legal requirements which lead to the necessity to adapt the works to these specifications and spending much time for signing a contract, etc.\nAn entry barrier is thus very high for young artists, who after their graduation exams in arts schools and some attempts in the prospective visual fashion area start to understand that drawing corporate logos or designing interior of villas are more profitable and, what’s more important, more accessible.\nThose, who endured to become residents of the existing marketplaces, face the harsh reality. The platforms charge up to 80% commission fees making the trading of digital art both unprofitable for the creators, i. e. the artists and designers, and more expensive for the buyers, i. e. end consumers or brands. Not that they are greedy or something like that, just running a website with constantly increasing content and selling it requires lots of staff, technical expertise causing considerable costs.\nLack of trust causes a bunch of problems associated, first of all, with copyright violations. There is no a tool or mechanism in the today’s global legal framework and IT infrastructure that would protect the creator from becoming a victim of a theft or inappropriate use of his work. What makes the situation worse is the numerous jurisdictions and, thus, the inability or high costs to prosecute a thief in another country.\nThe consumer is also a victim, though in another sense. He suffers from… the diversity and competition which we got used to regarding as the key positive features of the market economy. They are, of course, but in relation to comfort and compatibility,​ these features are sometimes frustrating obstacles. This paradox can be easily explained. Every brand creates its own library of fashion digital content and distributes it through its own channels, which seems to be logical and justified. The consumer must either restrain himself to content provided by a limited number of manufacturers or use a lot of channels, for example, mobile applications. That’stime-consuming​ and inconvenient.\n\nhttps://cdn-images-1.medium.com/max/1600/1*ofMcLzZegAhMdBjJVSU8kw.jpeg\n\n**BLOCKCHAIN AS SOLUTION**\nThe first idea to come to mind to solve the problems mentioned above is the establishment of a single global platform and designing a mobile app to bring all the brands and creators and consumers to the same marketplace, something like booking.com for fashion tech.\nThat would be a move in the right direction, of course, but it exists already in many forms, we mean, events and websites, which, however, have nothing to offer to tackle the problems of high fees, security of copyright, providing transparent and guaranteed payments, tracking the use of works, and, the last but not least, high commission for currency exchange.\nPOSH provides a solution to all these challenges, eliminating barriers and encouraging large-scale cooperation among the parties concerned through the blockchain technology.\nTo put it simple and brief, the blockchain is a mechanism of storing information on a number of computers. This information cannot be changed, for example forged, on one of these computers. Altering a piece of information requires altering it on all the computers in a chain simultaneously, which makes any forgery nearly impossible.\nMoreover, the blockchain empowers so called smart contracts. These are contracts which automatically come into effect with embedded consequences (i. e. payment) when criteria are met.\nHow it all can be applied to the fashion tech world and serve for artists, designers, manufacturers and consumers, which the POSH is projected to unite within the platform?\nLet’s look at it in a step-by-step mode. An artist produces digital content and uploads it to POSH. From now on, the content is available to any part willing to buy it:\ndesigners who can embed it into clothing or accessories;\nmanufacturers for the same purpose;\nconsumers who want to fill their libraries\nWhen someone buys the content, the artist automatically gets paid. When the buyer resells the content, for example, a designer selling a medallion to a customer, the creators gets the royalty of 5% from any sale.\nEnd consumers buy the content or products and download the content into the POSH mobile app to further use in their clothing or accessories.\nOK, what if someone just steals the content from the platform? That’s impossible as the information is stored on a blockchain, so any use of it is automatically tracked. A blockchain cannot be hacked, and there is no sense in it as the use of stolen information will be legally blocked by POSH and prosecuted.\nAnother advantage of the blockchain is high uptime of a system running on it. Having all information distributed on many computers means the absence of a server which can fail. In case of the blockchain the failure of one or even several machines can’t cause the failure of a system and loss of data.\n\nhttps://cdn-images-1.medium.com/max/1600/1*g1aOaliqbYXQy3wbNxVUdw.jpeg\n\n**WHAT ABOUT MONEY**\nThat’s simple, too. Any seller, i. e. an artist, designer, consumer, gets paid immediately after the sale. Payments are made automatically through smart contracts and don’t depend on any human factor. The platform’s fee is … zero.\nHow come that platform doesn’t charge participants for their transactions as all other platforms do? And how the currency exchange issue is dealt with?\nThese two questions are connected. Almost all transactions within the platform are made in tokens POSH, the exemption is only for end consumers who can buy content with fiat (traditional) currency.\nPOSH is not a panacea for all the challenges the fashion tech market is going to face, but it surely covers the most serious of them. That’s designed to meet the needs and requirements of all the parties involved what will undoubtedly result into the creation of new global market.",
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      "title": "posh.space - Global Marketplace For Fashion Digital Art Content",
      "body": "**Fashion Tech is on the rise with clothing, shoes and accessories with built-on displays being increasingly used. There is still a pack of problems that keeps the market potential untapped, first of all, high entry barriers for talented artists and designers, lack of trust and the absence of a global marketplace. That’s where POSH steps in to provide a blockchain platform to tackle all these issues and bring value to the digital fashion art.**\n\n**WHY PHYGITAL FASHION**\n\nWearable electronics embedded in clothing or whatever a man can wear enable it to change images, color or messages at consumers’ choice. Just imagine a news ticker on a T-shirt saying alternately “Hi”, “How ya been?” or “Would like a cup of coffee?” or a cocktail dress that switches from blue to red in seconds.\nFashion tech is a rare mix of highly positive features which contribute to its growing popularity among consumers across clothing, shoes and accessories markets.\nThat’s attractive. Images on a built-in display or a suit with changing signs immediately capture attention making the owner of an accessory or shoes visible and noticeable.\nIt brings utility, allowing a person to get a role he wants to play at the moment by offering a range of possibilities for choosing an image — from providing the serious black color of a jacket for negotiations to the white color of the same jacket for a discotheque.\nThat saves a great amount of time, after all, letting one avoid the necessity for a change.\nIt’s comfortable as the use of high tech innovations doesn’t require a lot of skills or going through any inconveniences.\nFinally, it significantly contributes to ecology at a very large scale. Wearing the same clothing or medallion on different occasions severely reduces the size of a consumer’s wardrobe and, consequently, consumption of materials, natural resources and the energy to manufacture all it into end products.\nGiven all these features the fashion tech products are predicted to show a confident increase in popularity over a long term. A research by SOKOLOV Jewelry, a global jewelry brand, reveals that 62.9% of persons polled have ever heard of clothing or accessories with built-in displays. 94.7% of them said they were ready to purchase an accessory with digital content changeable through their smartphones.\n\n![Image](https://cdn-images-1.medium.com/max/1600/1*MII33OhAPyMaywC21f10VA.jpeg)\n\n**WHAT IS THE PROBLEM TODAY**\n\nThat’s the bright side of the market. The dark side contains a lot of barriers curbing the development of the industry and drastically reducing the number of people and money involved. These barriers reflect the flaws of the current technological and legal infrastructure surrounding the fashion market, the existing practices of cooperation between artists, designers, manufacturers and consumers.\nThe digital art is an absolutely new thing both in fashion and other industries, so the lack of savvy technologies enabling all the parties involved to cooperate in a highly effective manner is not surprising. We can only highlight the key barriers preventing the products and services of the fashion tech from becoming a real mass market. With a very high and ever growing penetration rate of smartphones and a big number of artists and designers, it’s namely the lack of a technology which stops them from joining forces in a cross-cultural and cross-border cooperation.\nThe absence of a global marketplace causes reduced amount of digital content produced, marketed and sold. The artist, the one who creates the content, must pours out a lot of efforts into getting his works uploaded and sold through numerous online platforms. Every platform has its own specifications and legal requirements which lead to the necessity to adapt the works to these specifications and spending much time for signing a contract, etc.\nAn entry barrier is thus very high for young artists, who after their graduation exams in arts schools and some attempts in the prospective visual fashion area start to understand that drawing corporate logos or designing interior of villas are more profitable and, what’s more important, more accessible.\nThose, who endured to become residents of the existing marketplaces, face the harsh reality. The platforms charge up to 80% commission fees making the trading of digital art both unprofitable for the creators, i. e. the artists and designers, and more expensive for the buyers, i. e. end consumers or brands. Not that they are greedy or something like that, just running a website with constantly increasing content and selling it requires lots of staff, technical expertise causing considerable costs.\nLack of trust causes a bunch of problems associated, first of all, with copyright violations. There is no a tool or mechanism in the today’s global legal framework and IT infrastructure that would protect the creator from becoming a victim of a theft or inappropriate use of his work. What makes the situation worse is the numerous jurisdictions and, thus, the inability or high costs to prosecute a thief in another country.\nThe consumer is also a victim, though in another sense. He suffers from… the diversity and competition which we got used to regarding as the key positive features of the market economy. They are, of course, but in relation to comfort and compatibility,​ these features are sometimes frustrating obstacles. This paradox can be easily explained. Every brand creates its own library of fashion digital content and distributes it through its own channels, which seems to be logical and justified. The consumer must either restrain himself to content provided by a limited number of manufacturers or use a lot of channels, for example, mobile applications. That’stime-consuming​ and inconvenient.\n\nhttps://cdn-images-1.medium.com/max/1600/1*ofMcLzZegAhMdBjJVSU8kw.jpeg\n\n**BLOCKCHAIN AS SOLUTION**\nThe first idea to come to mind to solve the problems mentioned above is the establishment of a single global platform and designing a mobile app to bring all the brands and creators and consumers to the same marketplace, something like booking.com for fashion tech.\nThat would be a move in the right direction, of course, but it exists already in many forms, we mean, events and websites, which, however, have nothing to offer to tackle the problems of high fees, security of copyright, providing transparent and guaranteed payments, tracking the use of works, and, the last but not least, high commission for currency exchange.\nPOSH provides a solution to all these challenges, eliminating barriers and encouraging large-scale cooperation among the parties concerned through the blockchain technology.\nTo put it simple and brief, the blockchain is a mechanism of storing information on a number of computers. This information cannot be changed, for example forged, on one of these computers. Altering a piece of information requires altering it on all the computers in a chain simultaneously, which makes any forgery nearly impossible.\nMoreover, the blockchain empowers so called smart contracts. These are contracts which automatically come into effect with embedded consequences (i. e. payment) when criteria are met.\nHow it all can be applied to the fashion tech world and serve for artists, designers, manufacturers and consumers, which the POSH is projected to unite within the platform?\nLet’s look at it in a step-by-step mode. An artist produces digital content and uploads it to POSH. From now on, the content is available to any part willing to buy it:\ndesigners who can embed it into clothing or accessories;\nmanufacturers for the same purpose;\nconsumers who want to fill their libraries\nWhen someone buys the content, the artist automatically gets paid. When the buyer resells the content, for example, a designer selling a medallion to a customer, the creators gets the royalty of 5% from any sale.\nEnd consumers buy the content or products and download the content into the POSH mobile app to further use in their clothing or accessories.\nOK, what if someone just steals the content from the platform? That’s impossible as the information is stored on a blockchain, so any use of it is automatically tracked. A blockchain cannot be hacked, and there is no sense in it as the use of stolen information will be legally blocked by POSH and prosecuted.\nAnother advantage of the blockchain is high uptime of a system running on it. Having all information distributed on many computers means the absence of a server which can fail. In case of the blockchain the failure of one or even several machines can’t cause the failure of a system and loss of data.\n\nhttps://cdn-images-1.medium.com/max/1600/1*g1aOaliqbYXQy3wbNxVUdw.jpeg\n\n**WHAT ABOUT MONEY**\nThat’s simple, too. Any seller, i. e. an artist, designer, consumer, gets paid immediately after the sale. Payments are made automatically through smart contracts and don’t depend on any human factor. The platform’s fee is … zero.\nHow come that platform doesn’t charge participants for their transactions as all other platforms do? And how the currency exchange issue is dealt with?\nThese two questions are connected. Almost all transactions within the platform are made in tokens POSH, the exemption is only for end consumers who can buy content with fiat (traditional) currency.\nPOSH is not a panacea for all the challenges the fashion tech market is going to face, but it surely covers the most serious of them. That’s designed to meet the needs and requirements of all the parties involved what will undoubtedly result into the creation of new global market.",
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      "body": "✅ @posh.space, let me be the first to welcome you to Steemit!  Congratulations on making your first post!<br><br> **I gave you a $.05 vote!** <br><br>Would you be so kind as to follow me back in return?",
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      "body": "I will upvote and resteem your last blog post free to my 35,000+ followers if you reply with the word, \"free\". Blog posts over 7 days old can not be upvoted or resteemed. [<b>a-0-0</b>](https://steemit.com/@a-0-0)",
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      "body": "**Fashion Tech is on the rise with clothing, shoes and accessories with built-on displays being increasingly used. There is still a pack of problems that keeps the market potential untapped, first of all, high entry barriers for talented artists and designers, lack of trust and the absence of a global marketplace. That’s where POSH steps in to provide a blockchain platform to tackle all these issues and bring value to the digital fashion art.**\n\n**WHY PHYGITAL FASHION**\n\nWearable electronics embedded in clothing or whatever a man can wear enable it to change images, color or messages at consumers’ choice. Just imagine a news ticker on a T-shirt saying alternately “Hi”, “How ya been?” or “Would like a cup of coffee?” or a cocktail dress that switches from blue to red in seconds.\nFashion tech is a rare mix of highly positive features which contribute to its growing popularity among consumers across clothing, shoes and accessories markets.\nThat’s attractive. 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Wearing the same clothing or medallion on different occasions severely reduces the size of a consumer’s wardrobe and, consequently, consumption of materials, natural resources and the energy to manufacture all it into end products.\nGiven all these features the fashion tech products are predicted to show a confident increase in popularity over a long term. A research by SOKOLOV Jewelry, a global jewelry brand, reveals that 62.9% of persons polled have ever heard of clothing or accessories with built-in displays. 94.7% of them said they were ready to purchase an accessory with digital content changeable through their smartphones.\n\n![Image](https://cdn-images-1.medium.com/max/1600/1*MII33OhAPyMaywC21f10VA.jpeg)\n\n**WHAT IS THE PROBLEM TODAY**\n\nThat’s the bright side of the market. The dark side contains a lot of barriers curbing the development of the industry and drastically reducing the number of people and money involved. These barriers reflect the flaws of the current technological and legal infrastructure surrounding the fashion market, the existing practices of cooperation between artists, designers, manufacturers and consumers.\nThe digital art is an absolutely new thing both in fashion and other industries, so the lack of savvy technologies enabling all the parties involved to cooperate in a highly effective manner is not surprising. We can only highlight the key barriers preventing the products and services of the fashion tech from becoming a real mass market. With a very high and ever growing penetration rate of smartphones and a big number of artists and designers, it’s namely the lack of a technology which stops them from joining forces in a cross-cultural and cross-border cooperation.\nThe absence of a global marketplace causes reduced amount of digital content produced, marketed and sold. 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Every brand creates its own library of fashion digital content and distributes it through its own channels, which seems to be logical and justified. The consumer must either restrain himself to content provided by a limited number of manufacturers or use a lot of channels, for example, mobile applications. 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