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      "author": "steemitboard",
      "body": "Congratulations @oldcat! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@oldcat/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@oldcat) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=oldcat)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemfest/@steemitboard/steemfest-commemorative-badge-refactored\"><img src=\"https://steemitimages.com/64x128/https://files.steempeak.com/file/steempeak/arcange/YqQV5Tbj-image.png\"></a></td><td><a href=\"https://steemit.com/steemfest/@steemitboard/steemfest-commemorative-badge-refactored\">SteemFest⁴  commemorative badge refactored</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "Congratulations @oldcat! You have received a personal award!\n\n[![](https://steemitimages.com/70x70/http://steemitboard.com/@oldcat/birthday1.png)](http://steemitboard.com/@oldcat)  1 Year on Steemit\n<sub>_Click on the badge to view your Board of Honor._</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-ranking-update-resteem-and-resteemed-added\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmfRVpHQhLDhnjDtqck8GPv9NPvNKPfMsDaAFDE1D9Er2Z/header_ranking.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-ranking-update-resteem-and-resteemed-added\">SteemitBoard Ranking update - Resteem and Resteemed added</a></td></tr></table>\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "![王者1_副本.jpg](https://steemitimages.com/DQmTxt6L2cfd3Lc2hcp2AmZk2YH1PoUuzcDRviVD4f2bigV/%E7%8E%8B%E8%80%851_%E5%89%AF%E6%9C%AC.jpg)\n最近坊间风行一款游戏，听说是“王者农药”，我就奇怪了，这么一个奇怪的名称也会有这么多人玩，于是怀着质疑的心情上网查了一下，原来是《王者荣耀》，一查不要紧，发现《王者荣耀》的日活峰值已突破了8000万，囊括了从小学生到大学生到上班族各个年龄段。\n\n《王者荣耀》我没有玩过，自从《魔兽世界》之后，我再也没有玩过任何一款网游，所谓“五岳归来不看山”，《魔兽世界》已经将网游的所有元素发挥到了极致，所以我也就没有对任何一款网游产生兴趣。\n\n单从《王者荣耀》的日活数据来看，要远远超过《魔兽世界》，这也是手游时代的优势，现在人人都有一部智能手机，随时随地可以开始一盘《王者荣耀》，而《魔兽世界》时代可是要在电脑前正襟危坐几个小时啊，有时候连上个厕所的空隙都没有啊。\n\n想当初《魔兽世界》占据了我太多了时间——整理书桌抽屉的时候我翻出了当时购买《魔兽世界》的点卡，超过了100张，一张30元的点卡游戏时间是4000分钟，100张点卡就是40万分钟，折合约833个小时。就在清点手中的魔兽点卡那一刻起，我就决心我再也不将青春年华耗费在其他游戏上了。\n![wow2.jpg](https://steemitimages.com/DQmayD459LHFcJbfMQqnpsRUxwryCtv54D3fPDsDXhpLRC8/wow2.jpg)\n\n玩游戏上瘾对青少年甚至成年人的危害是毋庸置疑的，或者不说是危害吧，至少是有影响——那些将电子竞技作为职业的就不是危害了，但毕竟凤毛麟角。\n\n我今天思考的问题是，为什么人类在游戏中能被激发出如此大的号召力呢，要号召8000万人同时做一件事，这难度有多大啊，一个《王者荣耀》就轻松地做到了。由于我没有玩过《王者荣耀》，于是就从我深陷过的《魔兽世界》中产生了一些思考。\n\n追求即时反馈。\n\n《魔兽世界》开场，我出身在一个新手村，身上身无分文，只有一件蔽体的破烂衣服。从这一刻开始，不断地会有各种头顶黄色感叹号的人给我布置任务。击杀一只野猪就能获得经验值；完成一个任务就能获得奖励；经验值到达一定程度就能升级；个人到达一定的级别就能去更广阔的区域，做难度更大的任务。即时反馈还包含在其他各个方面，在玩《魔兽世界》的时候一定要打开音响，因为游戏里面点击任何一个NPC都会与你对话，给你反馈。\n![wow3_副本.jpg](https://steemitimages.com/DQmZNYnhUY7E2wmcUpcrkt1fBQA1nTNSU9MHz115WfzSXcd/wow3_%E5%89%AF%E6%9C%AC.jpg)\n\n即时反馈的效果，与我们现在的现实社会充满了矛盾。我们每天努力工作并不一定能带来升职加薪；我们学习某个新的技能并不一定能马上变现，为生活带来改变；我们一年阅读了100本书也不一定会使自我认知迭代升级。\n\n现代社会太多的努力并不会带来即时地反馈，要等到未来的不知道何时的某一天，这些努力才会在不经意间发挥作用，这与游戏中的体验差异太远了。\n \n获得不确定性的惊喜\n\n《魔兽世界》中击杀怪物都能开宝箱，宝箱中可以获得奖励在一定范围内随机给予，就算自己在野外闲逛，也有一定几率碰到稀有的怪物，可以击杀获得稀有宝物。这些不确定性的惊喜刺激着我们麻木的神经。\n![wow4.jpg](https://steemitimages.com/DQmYa9T6ziqp6mgnF6HuQqSFYStE7s5XLDHc5sxaJYcQdci/wow4.jpg)\n\n我们每天上班下班，从一个固定的地点来到另一个固定的地点，如果是坐地铁的话，更是可以精确地在同样的时间出现在同样的地点。每天更是做着差不多的工作内容，虽然不是一尘不变，但也相差不远。这与游戏世界中可以骑着飞龙在全世界旅行，每时每刻都能遇到新鲜事物，接到新奇的任务，然后获得预料之外的奖励，形成了鲜明的对比。\n \n大量的闲暇和社交\n\n现实生活中都说很多宅男不善于社交，其实他们仅是不善于与人面对面的社交，而非常擅长游戏世界中的社交。《魔兽世界》随便打个副本就是几个小时，特别是25人甚至40人的大副本，集合人员、跑副本、团灭跑尸体等，都有大量的时间供游戏玩家闲聊。\n\n“无兄弟，不魔兽”，玩魔兽的很多玩家，都是由于现实生活中的好朋友在玩，才加入了魔兽的世界，大家一起打怪升级，一起打副本，一待就是几个小时。对比现实生活中，我们都行色匆匆，地铁上的零碎时间也要利用起来，各种埋头刷手机。微信群中老朋友的聚会，也约了几次碰不上时间。\n![wow5_副本.jpg](https://steemitimages.com/DQmWSYFZkPRH5EH7XyKwpCMMDj1BUou5uwbmGPuAuCSkfHC/wow5_%E5%89%AF%E6%9C%AC.jpg)\n\n既然人们在游戏世界中容易沉迷，那是不是说游戏的世界比现实世界更能吸引人呢？这到底是为什么呢？\n\n《魔兽世界》有一个特色的系统，生活技能的学习。比如剥皮（剥动物尸体的皮毛）、采药、采矿、钓鱼、裁缝、打猎等等，这不禁让我联想起三个字——原始人。\n\n《魔兽世界》中的各种体验与人类原始社会的生活方式是如此地相似啊。\n\n同样都有及时反馈。原始社会中，将一块石头磨得锋利，然后去击杀动物，晚上就能饱餐一顿。将动物的皮毛剥下来简单处理一下，晚上睡觉就能获得温暖。原始社会中，每一个动作马上就能得到这个动作产生的收益。\n\n同样都有意外的惊喜。原始社会中，男人出去打猎，不一定每天都能打到猎物，今天达到一头羚羊，明天打到一只兔子，后天空手而归，这些都是不确定的因素，所以原始人每天都能获得意外的惊喜。\n\n同样都有大量闲暇和社交时间。原始社会没有冰箱，采集到一定量的食物之后，原始人就不会奢望更多，而是回到领地。当时又没有各种娱乐设施，大家聚在一起聊天、唱歌、跳舞等等，完全是慢生活的休闲。\n\n然而，原始社会人类适应的这一切，当突然进入现代社会之后，都荡然无存了。我们的肉体生活在现代社会，然而基因还没来得及进化，还怀念着原始社会的种种。于是游戏的出现恰好满足了基因的需求。\n\n所以，也没必要将游戏视为洪水猛兽，这是符合人类最根本的基因的需求，而且还有很多建设性的考虑，关于游戏在人类现实社会中可以起到什么积极的作用。\n\n激励小孩子学习。\n\n目前学校的考试都是扣分制，就是假设满分100分，做错题目就扣分。可以尝试一下加分制度，做对了题目就给相应的分数，积满一定的分数就可以通关进入下一个难度的学习，并给予一定的通关奖励。\n\n\n员工自愿加班。\n\n公司6点下班，大部分员工会由于各种事项耽搁，等准备下班了已经快6点半了，想想7点就有班车了，工作辛苦一天了还要挤地铁吗？于是再工作半小时打算坐公司班车。等到了7点，想想回家还要煮饭太累了，等8点公司就提供免费的晚餐了。于是继续工作到8点，吃完晚餐想想离10点已经没多久了，10点以后公司可以报销出租车费的。于是利用游戏化的思维让员工自愿延长了工作时间而不会产生怨气，因为员工认为这都是自由意志的选择。\n\n此文断断续续写了一个多月，期间经历了腾讯迫于各方压力，对《王者荣耀》颁布了防沉迷系统的消息，包括限制未成年人每天的游戏时间等等，腾讯股价应声暴跌，我果断又买入一些。我的理由很简单：\n\n1）游戏的收入应该大部分是来自于成年人；\n2）沉迷游戏是人的问题，而不是游戏的问题，菜刀可以杀人就禁止售卖菜刀吗？\n3）高考的作用是对年轻人进行筛选，将优质的年轻人挑选出来继续深造。那如果100个学生中有98个沉迷游戏，那么这2个学生也应该是可以筛选出来好好培养的，从这个角度看《王者荣耀》的作用与高考差不多；\n4）十年后进入智能时代，大部分工作有机器代替，全球2%的人就可以养活98%的人，所以游戏对社会稳定将起到不可估量的作用，所以腾讯以后将对社会创造更多的价值。\n（腾讯股价已经创出年内新高，突破360港币/股）\n\n由于基因的因素，精心设计过的游戏使人沉迷是正常现象。但并不是鼓励大家沉迷游戏，简单一句话，你选择了什么样的生活方式，就承担什么样的结果就行了，不必大惊小怪，视游戏为洪水猛兽。\n\n以后的世界将会更趋近于游戏化的世界，通过各种精心设计的环节操控着人们的行为，而人们还以为是自己自由意志做出的选择，乐在其中。多一些游戏化的思维方式，就能少一些被他人操控，甚至操控着他人。",
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