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      "body": "What is a USP?\n \nUPS = Unique Selling Proposition\nIt is a frequently used marketing term, used to describe the feature that makes a product, service, business or person different.\nYour USP will take the place of your personal statement, and its message should be short and precise, focused on who you are and what you offer.\n \nNow, let’s do it together. Get cozy, bring a hot drink, grab a piece of paper and a pen and let’s start!![](https://steemitimages.com/DQmX88UotEgyjYsSwcsb5LAzWXosUUKR3UtPtnewdCUWj7V/image.png)\n\n\nDon’t delay! You got this! Take action now!\nI know it’s challenging, but I have a special gift for you… do it together with me now, and I will send you personal feedback. Let’s create the best UPS ever!\nReady?\n \n1 Identifying Your USP\n \n“Be yourself. Everyone else is already taken.”\n \nWhat are your skills, knowledge or experience that you can offer, but others can’t?\nWrite down a list of:\nAll of your skills. What are you good at?\nYour knowledge. Courses and training you’ve taken.\nYour entire experience. List all your jobs, including part-time and voluntary positions.\nNow, take a step back and try to see the big pictures, look at the list you’ve created.\nWhat do you see? What skills, experiences, and knowledge pop out?\nWhich ones are unique to you?\nIf you can’t find a single thing that points out, perhaps you can find a unique combination of elements?\n \n2 Explain the Problem You Solve\nWhat value will you bring on?\nWhat will your return on investment be?\nHow are you worth the time, hassle and money?\nWhat products or services are you selling?\n \n3 Make a Promise\nA big part of a successful Unique Selling Proposition is pledging your audience.\nThis step combines the essential elements of the previous steps into a concise statement that embodies the value you have to offer.\n\nList 5 of the most significant benefits a client receives from choosing to work with you. Try to find something that they could not get from someone else. Always think from the clients’ perspective. The benefits should explain why your services are essential to them and why they would choose you over another person.\nProvide facts and figures or social proof.\n \n4 Show Some Personality\nAdd a touch of personality! What makes your heart sing?\nYour mission should be clear to you and to everyone else who comes into contact with you and your brand.\n\n![](https://steemitimages.com/DQmVWWEir6psaJ4YMvrqyFRBktJatrkT4XeeK9XXocCmL9P/image.png)\n \n5 Keep it Short and Sweet\nThink of your USP as a personal headline.\nJust sum up how perfect you are for your clients.\nI recommend two max three sentences (spoken and written).\nBe honest!\nKeep your message clear and consistent.\n \n \nAwesome! Great job! By now you should have a nice draft of your USP, right? 😉\nWoohoo! The hard part is done.\n\n \nNext, take a few minutes (if necessary) and create the final version. When done, please share it with me in the comments below.\nI’d love to know your Unique Selling Proposition! If you need my feedback – just ask, I’m here for you.",
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