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      "body": "https://miro.medium.com/max/1200/1*zV9uKNohz_kz7j7Y4WeGNw.jpeg\n\n## Message to the Community\nI would first extend my thanks to everyone for supporting Nucleus Vision and the team. Dimensions of the global retail sector are rapidly changing as the buying capacity of consumers is increasing and competition is getting more aggressive. At Nucleus Vision, we are making agile steps to grab every opportunity that this current trend has to offer. Falling right in line with this strategy is the launch of several innovative solutions — the deterministic retail attribution system, network-agnostic Single Sign-On system, and the Global Identity and Consent Blockchain network. I am very sure these inventions strengthen our position as a leader in the retail-tech industry.\nWith decisive steps in every aspect, we are making continuous progress and I am looking forward to sharing more exciting updates with the community.\n                  - Abhishek Pitti (CEO, Nucleus Vision)\n\n## Global Identity and Consent (GIDC) Blockchain Network:\nNucleus Vision launched Global Identity and Consent (GIDC) Blockchain Network to store user permissions for data exchange. Abhishek Pitti, CEO of Nucleus Vision, officially announced the launch of this private blockchain network at Genesis DevCon, a technology conference that happened in Bengaluru, India.\n\nhttps://miro.medium.com/max/834/1*RNUzpXrI5UwUbW-2Jnl1xA.png\n\nData privacy and security are two core principles of Nucleus Vision and the GIDC Network gives power to users to control who can access their shopping preferences and behavioral data. 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Team Nucleus Vision at Genesis DevCon met many blockchain aficionados and explained how Nucleus Vision’s solution poises to bring tremendous changes in the retail landscape.\ni. Best Practices to Use Blockchain for the IoT — Tech Talk by Avinash Pitti\nIn the wake of rising concerns over data security, Blockchain comes as the savior of the best interests of consumers. Avinash Pitti, CTO of Nucleus Vision, spoke about the use cases for Blockchain in the IoT in his tech talk at Genesis DevCon. He also took the attendees through the best practices that are being followed by global enterprises.\n\nhttps://miro.medium.com/max/680/1*E84j3hT82jM22Quy8iQn1A.jpeg\n\nii.Creating the Google of the Offline World — Tech Talk by Abhishek Pitti\n\nAbhishek Pitti, CEO of Nucleus Vision, expounded on how the company has created a prominent use-case for blockchain in the retail industry and aims to be the Google of the offline retail world. He also shared the growth story of Nucleus Vision with an excited audience.\n\nhttps://miro.medium.com/max/4032/1*gZXasUmRlykMXNZcdcPCRw.jpeg\n\niii.Avinash Pitti in Panel Discussion\nOn the second day of Genesis DevCon, Avinash Pitti joined Archana Ramakrishnan (Director — Innovation, Conduent Labs), Sukriti Jalali (Head — IoT & Blockchain, TCS), and Munir Mohammed (Senior Programme Manager, IEEE) to discuss the utility of Blockchain in the IoT space. Avinash put across how blockchain could make the IoT ecosystem secure through immutability. He also weighed in on some real-world products that combine Blockchain and the IoT.\n\nhttps://miro.medium.com/max/2048/1*cZag0V6hvLX_rQw7VOiDqA.jpeg\n\nNetwork-agnostic Single Sign-on System (SSO) by Nucleus Vision\nNucleus Vision launched the patented technological solution, Network-agnostic Single Sign-on System (SSO). The solution is an alternative for the existing OTP-based verification that exacerbates login experience and also increases operating expenses for businesses. The proprietary SSO system also poises to put an end to password fatigue in online users by eliminating difficult passwords.\nRead more about the proprietary Single sign-on system:\n\nhttps://medium.com/@NucleusVision/network-agnostic-single-sign-on-system-new-patented-technology-from-nucleus-vision-cf2279032602?source=post_page-----d20c5404b936----------------------\n\nWatch Nucleus Vision CTO, Avinash Pitti, take the community through the Single Sign-on system:\n\nhttps://youtu.be/yULgH8P-I3k\n\nhttps://seekingalpha.com/pr/17693184-nucleus-vision-gets-patent-network-agnostic-single-sign-system?source=post_page-----d20c5404b936----------------------\n\nhttps://www.marketwatch.com/press-release/nucleus-vision-gets-patent-for-a-network-agnostic-single-sign-on-system-2019-11-08?source=post_page-----d20c5404b936----------------------\n\nhttps://miro.medium.com/max/1400/0*MGXrwkcwGHJoJfcy\n\nIBC Media hosted Starfleet India Hyderabad Meetup leading up to the blockchain technology conference, Genesis DevCon. Nucleus Vision CTO Avinash Pitti took part in a panel discussion on ‘Building Blockchain products in India’.\n\nThe right time is NOW to build your product. Understand the problem you’re going to solve clearly and identify if you really need Blockchain. Never stick to the product… work on problems and find solutions. — Avinash Pitti\n\nFrom Our Knowledge Base:\n\nHow will Personalization Change Brick-and-Mortar Retail?\n\nFrom your daily needs and groceries to high fashion clothing and cars, almost everything is available online. So, why do customers still enjoy shopping at a brick and mortar store? 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We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
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      "body": "https://cdn.steemitimages.com/DQmUQFmuMxamfxYuZTuujWTByjpjHyinwUhB5KDNDEVvvYA/image.png\n\nNucleus Vision has launched a private blockchain — the Global Identity and Consent (GIDC) network at Genesis DevCon Nov 2019, Bengaluru, India. The blockchain network gives power to users to control who can access their data.\n\nThe blockchain network currently has five active nodes and executes smart contracts when users enable or disable permissions to a business in the Nucleus Vision ecosystem.\n\nhttps://cdn.steemitimages.com/DQmaswK7Jm8WHD1BsBVsCmY2g1HJ8kPqHB1hJHXvrQ3dCpP/image.png\n\nNucleus Vision has built a vast data network that comprises businesses, data partners, and users. By identifying users in brick-and-mortar stores through proprietary sensor technology, Nucleus Vision provides offline businesses with knowledge of user shopping preferences and behavioral patterns. Thus, Nucleus Vision poises to bring about a tremendous change in the consumer experience in physical stores.\n\nUser data privacy and security have always been at the core of the Nucleus Vision platform. The new blockchain-based consent network allows users to enable and disable permissions on demand. Based on their consent, the network executes smart contracts to control data exchange between the parties in the ecosystem.\n\nhttps://miro.medium.com/max/4032/1*MggTuDE-D7mC1gArDLVuNA.jpeg\n\nExplore the GIDC blockchain network at https://explorer.nucleus.vision/\n\nhttps://www.marketwatch.com/press-release/nucleus-vision-launches-global-identity-and-consent-gidc-blockchain-network-2019-11-26?source=post_page-----ae4e8c7f8371----------------------\n\nhttps://seekingalpha.com/pr/17710790-nucleus-vision-launches-global-identity-consent-gidc-blockchain-network?source=post_page-----ae4e8c7f8371----------------------\n\nhttps://finance.yahoo.com/news/nucleus-vision-launches-global-identity-094800893.html?source=post_page-----ae4e8c7f8371----------------------\n\nThis launch is a major breakthrough and adds great value to the Nucleus Vision community. The company will be sharing more updates with the community. Watch this space!\n\nhttps://twitter.com/NucleusVision?source=post_page---------------------------\nhttps://t.me/NucleusVision_ann?source=post_page---------------------------\nhttps://www.reddit.com/r/NucleusVision/?source=post_page---------------------------\nhttps://www.facebook.com/NucleusVision/?source=post_page---------------------------\nhttp://nucleus.vision/?source=post_page---------------------------\n\nDisclaimer: This is not an investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
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      "title": "How will Personalization Change Brick-and-Mortar Retail?",
      "body": "https://miro.medium.com/max/1200/1*sLJ1aCTL_2EQd8RZGgp-zA.jpeg\n\nFrom your daily needs and groceries to high fashion clothing and cars, almost everything is available online. So, why do customers still enjoy shopping at a brick and mortar store? It isn’t really for the selection- it’s for the experience. For brick and mortar stores to maintain their relevance, these stores need to focus on superior customer experiences.\n\nThe future of retail lies in blending online and offline experiences with a personalized touch. According to a study, retail outlets can increase revenues by 5–15% by offering personalized services. The retailer’s smartphone app can play a large role in personalizing and improving a customer’s in-store experiences. Here’s how.\n\n## Better Insights Into Customer’s Interests\nPersonalization doesn’t stop at knowing a customer’s name. To improve a customer’s shopping experience, a store needs to be able to show him/her products that are relevant to his/her interests. This becomes easier when a salesperson can see the customer’s shopping patterns. If the customer has been browsing through formal shirts on the e-store and has a few in his cart, then that’s what he needs to be shown. If he’s been looking for a blue shirt online, the retail outlet has a higher chance of converting a sale by showing him a blue shirt rather than a black one.\n\n## Localized Promotions\nLet’s say there’s a wedding coming up in your family and you’ve been looking for the perfect outfit. What we tend to do is click on ‘add to cart’ for any dress that we like. Let’s say, you happen to pass by the store selling these dresses. Your smartphone app can remind you that you’d shortlisted pieces from this store. It may even be able to tell you which of those dresses are in stock at that particular outlet. As a customer, wouldn’t you be encouraged to walk into the store and try on the dresses? This gives customers a more satisfactory shopping experience while better sales for the retailer.\nSimilarly, when browsing through the store’s online collection, products available at the customer’s neighborhood store may be promoted to encourage a visit to the store.\n\n## Speed Shopping\nTime has become even more valuable than before. Instead of window-shopping at the store, customers prefer to browse through a retailer’s product range online or on the app. But when it comes to the actual purchasing, they may still want to see the piece, feel it and try it on before buying it. Would you buy a pair of running shoes without seeing how they fit your feet?\nThe trouble is that in typical stores, the customer will have to get a salesman’s attention, ask for that particular shoe and then wait for him to find it in the store before trying it on. Technology cans peed up this process. It allows customers to reserve products in their sizes at the store’s local branch through an app. At the store, they won’t have to wait for the product to be found since it’ll already be kept aside for them. Seems too far away in the future- Nike is already adopting this strategy in their NYC flagship store!\n\n## Build Loyalty\nPersonalization plays a big part in encouraging repeat purchases and building customer loyalty. Wouldn’t you want to shop at a place where the sales people know your preferences, size, and tastes? By merging a customer’s online and offline shopping patterns, retailers can build a more complete customer profile. This means that the next time you walk into a store you’ve shopped at before the salesperson will know your size and be able to show you outfits in that size.\nWhen a store offers this level of personalization, customers are not likely to shop at competing brands because they would have to go through the entire exercise of explaining what they wanted, their tastes, the size they need, etc. all over again.\n\n## A Final Word\nFor brick and mortar stores, it is very important to remember that customers no longer NEED to walk into the store to make a purchase. To stay relevant the store must make the customer WANT to walk in. Customers are most likely to patronize stores that offer good retail experiences and personalized services. Hence, this something that cannot be ignored.\nAccording to the Boston Consulting Group, personalized services can help retail outlets increase their revenue 2–3 times faster than their competitors who do not offer personalized service. The stakes are high and for retailers that don’t want to be left behind, personalization is the need of the hour.\nThere are so many exciting updates to come in the following weeks. Stay connected with Nucleus Vision to never miss a thing.\n\nStay connected with Nucleus Vision to receive quick updates and announcements.\n\nTwitter: https://twitter.com/NucleusVision\n\nTelegram: https://t.me/NucleusVision_ann\n\nReddit: https://www.reddit.com/r/NucleusVision\n\nFacebook: https://www.facebook.com/NucleusVision\n\nWebsite: https://www.nucleus.vision\n\n## Disclaimer: \nThis is not an investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. 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      "body": "https://miro.medium.com/max/1200/1*yiTjQpEkZFdfldnHtZku0Q.jpeg\n\nNucleus Vision launches an innovative Single Sign-On (SSO) solution (Patent No: 10397787) to enable a secure, hassle-free customer authentication. The solution is unique for being network-agnostic and eliminates the need for difficult passwords and one-time passwords (OTP) by leveraging a telecom-partner network. Nucleus Vision’s Single Sign-On solution can be integrated with any website, mobile app, or WiFi network that requires customer authentication.\n\nNucleus Vision’s Single Sign-On system replaces OTP-based customer verification and addresses two major issues:\n-> possible unauthorized access through OTP theft\n-> authentication failures due to delay in receiving OTP over SMS\n\nWith Nucleus Vision’s Single Sign-On system, users login to an application or connect to a WiFi network using a unique combination of phone number and device ID. They do not require to remember difficult passwords and hence, will not experience password fatigue and will not spend time re-entering passwords for the same identity.\n\nA survey by Harris Interactive reports that 59% of users follow the unsafe practice of reusing passwords because they find it hard to remember them. Nucleus Vision’s Single Sign-On system addresses this issue and assures secure authentication. This also helps businesses reduce IT help desk costs.\n\nThe global Single Sign-On market was $770 million in 2018 and is growing at a double-digit CAGR of 13.6% to reach $2.13 billion by 2025. The implementation of Single Sign-On solution is the highest in North America while the Asia-Pacific region, including India, Japan, China, and Australia, is expected to grow at the highest CAGR by 2023.\n\nWith the rising adoption of Single Sign-On solutions globally, the proprietary technological solution will provide new opportunities for Nucleus Vision to quickly expand to new international markets.\n\nWatch Avinash Pitti, CTO of Nucleus Vision, announce the launch of the new Single Sign-On system:\n\nhttps://youtu.be/yULgH8P-I3k\n\nhttps://seekingalpha.com/pr/17693184-nucleus-vision-gets-patent-network-agnostic-single-sign-system?source=post_page-----cf2279032602----------------------\n\n\nhttps://www.marketwatch.com/press-release/nucleus-vision-gets-patent-for-a-network-agnostic-single-sign-on-system-2019-11-08?source=post_page-----cf2279032602----------------------\n\n\nhttps://finance.yahoo.com/news/nucleus-vision-gets-patent-network-145300911.html?source=post_page-----cf2279032602----------------------",
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      "title": "Nucleus Vision: Roundup — October 2019",
      "body": "https://miro.medium.com/max/720/1*aW4QT5HvmzKSnzQZRUOAog.jpeg\n\n## Message from the CEO\n\nNucleus Vision has started off the last quarter of the year with significant progress in all aspects of its business. This exhilarating journey wouldn’t be possible without the support of our vast global community. I thank each one of you for being with us!\n\n— Abhishek Pitti, CEO of Nucleus Vision\n\n## The Progress Made in Q3 2019 — by Abhishek Pitti\n\nhttps://youtu.be/csoRDXY3Oes\n\nAbhishek unfolded major breakthroughs that happened during the third quarter of 2019. He addressed the technological developments and progress in business expansion, operations, and telecom integrations made in Q3, 2019.\n\nRead more about the growth story of Nucleus Vision in Q3, 2019:\n\nhttps://medium.com/@NucleusVision/the-growth-story-of-nucleus-vision-in-q3-2019-whats-in-store-591f9a976a17?source=post_page-----c1d9a61310b1----------------------\n\n## Deterministic Attribution System — A Game Changer in Omnichannel Retail\n\n\nAvinash Pitti, CTO of Nucleus Vision, explains the proprietary O2O Attribution system:\n\nhttps://youtu.be/QypHXG7EBq4\n\nNucleus Vision launched the world’s first deterministic retail attribution system (Patent no. 10334426) to empower retailers to amplify results from their omnichannel campaigns. Nucleus Vision’s O2O Attribution system unfolds the complicated customer journey across channels (online channels ⇋ offline channels) and helps retailers perform informed real-time campaigns.\nThough there have been O2O Attribution solutions available in the market, they are probabilistic in nature, and their accuracy broadly relies on parameters like device location and POS data. Nucleus Vision’s O2O Attribution system outperforms these solutions in terms of accuracy and reliability as it maps customer touchpoints across physical and digital channels with great precision.\n\nRead more about the Deterministic O2O Attribution system:\n\nhttps://medium.com/@NucleusVision/iot-based-o2o-attribution-from-nucleus-vision-taking-omni-channel-retail-to-the-next-level-e40193977cd4?source=post_page-----c1d9a61310b1----------------------\n\nA Refreshed Look to Nucleus Vision Official Website\nNucleus Vision’s journey has been exciting, challenging, and successful in connecting retailers, telecoms, and consumers through a data network. The company’s official website came afresh and you can take a tour of the revamped website on www.nucleus.vision.\n\n## Holiday Wishes, Single Sign-on, DevCon 2019 & More — by Abhishek Pitti\n\nhttps://youtu.be/8NMVuAM6XWs\n\nAbhishek Pitti extended his invitation for the community to join Genesis DevCon 2019 — a two-day conference to be held in Bangalore on 24, 25 November.\n\n## Nucleus Vision in News\n\nNucleus Vision’s path-breaking technology, the deterministic O2O Attribution system, received great responses from industry leaders across the world. With this attribution system, Nucleus Vision will be able to provide a cutting edge solution in one of the world’s fastest-growing markets.\n\nRead more:\n\nhttps://www.marketwatch.com/press-release/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-2019-10-28?source=post_page-----c1d9a61310b1----------------------\n\nhttps://www.thestreet.com/press-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-15142020?source=post_page-----c1d9a61310b1----------------------\n\nhttps://www.prnewswire.com/news-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-300946105.html?source=post_page-----c1d9a61310b1----------------------\n\n## From our Knowledge-base\n\nWhy Are Online Retailers Adding Brick And Mortar Stores?\n\nHave you ever wondered why e-commerce giants like Amazon and Alibaba are opening offline stores? Read this article to know the advantages of brick-and-mortar stores for e-commerce businesses:\n\nhttps://medium.com/@NucleusVision/why-are-online-retailers-adding-brick-and-mortar-stores-4501595cb7cc?source=post_page-----c1d9a61310b1----------------------\n\nStay connected with Nucleus Vision to receive quick updates and announcements.\n\nTwitter: https://twitter.com/NucleusVision\n\nTelegram: https://t.me/NucleusVision_ann\n\nReddit: https://www.reddit.com/r/NucleusVision\n\nFacebook: https://www.facebook.com/NucleusVision\n\nWebsite: https://www.nucleus.vision\n\nDisclaimer: This is not an investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
      "json_metadata": "{\"tags\":[\"blockchain\",\"singlesignon\",\"roundup\",\"iot\"],\"image\":[\"https://miro.medium.com/max/720/1*aW4QT5HvmzKSnzQZRUOAog.jpeg\",\"https://img.youtube.com/vi/csoRDXY3Oes/0.jpg\",\"https://img.youtube.com/vi/QypHXG7EBq4/0.jpg\",\"https://img.youtube.com/vi/8NMVuAM6XWs/0.jpg\"],\"links\":[\"https://youtu.be/csoRDXY3Oes\",\"https://medium.com/@NucleusVision/the-growth-story-of-nucleus-vision-in-q3-2019-whats-in-store-591f9a976a17?source=post_page-----c1d9a61310b1----------------------\",\"https://youtu.be/QypHXG7EBq4\",\"https://medium.com/@NucleusVision/iot-based-o2o-attribution-from-nucleus-vision-taking-omni-channel-retail-to-the-next-level-e40193977cd4?source=post_page-----c1d9a61310b1----------------------\",\"https://youtu.be/8NMVuAM6XWs\",\"https://www.marketwatch.com/press-release/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-2019-10-28?source=post_page-----c1d9a61310b1----------------------\",\"https://www.thestreet.com/press-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-15142020?source=post_page-----c1d9a61310b1----------------------\",\"https://www.prnewswire.com/news-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-300946105.html?source=post_page-----c1d9a61310b1----------------------\",\"https://medium.com/@NucleusVision/why-are-online-retailers-adding-brick-and-mortar-stores-4501595cb7cc?source=post_page-----c1d9a61310b1----------------------\",\"https://twitter.com/NucleusVision\",\"https://t.me/NucleusVision_ann\",\"https://www.reddit.com/r/NucleusVision\",\"https://www.facebook.com/NucleusVision\",\"https://www.nucleus.vision\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "parent_permlink": "retail",
      "author": "nucleus.vision",
      "permlink": "world-s-first-deterministic-retail-attribution-system-genesis-devcon-2019-and-business-expansion-here-s-everything-happened-at",
      "title": "World's first deterministic retail attribution system, Genesis DevCon 2019, and business expansion. Here's everything happened at Nucleus Vision in October 2019:",
      "body": "https://miro.medium.com/max/720/1*aW4QT5HvmzKSnzQZRUOAog.jpeg\n\n## Message from the CEO\n\nNucleus Vision has started off the last quarter of the year with significant progress in all aspects of its business. This exhilarating journey wouldn’t be possible without the support of our vast global community. I thank each one of you for being with us!\n\n— Abhishek Pitti, CEO of Nucleus Vision\n\n## The Progress Made in Q3 2019 — by Abhishek Pitti\n\nhttps://youtu.be/csoRDXY3Oes\n\nAbhishek unfolded major breakthroughs that happened during the third quarter of 2019. He addressed the technological developments and progress in business expansion, operations, and telecom integrations made in Q3, 2019.\n\nRead more about the growth story of Nucleus Vision in Q3, 2019:\n\nhttps://medium.com/@NucleusVision/the-growth-story-of-nucleus-vision-in-q3-2019-whats-in-store-591f9a976a17?source=post_page-----c1d9a61310b1----------------------\n\n## Deterministic Attribution System — A Game Changer in Omnichannel Retail\n\n\nAvinash Pitti, CTO of Nucleus Vision, explains the proprietary O2O Attribution system:\n\nhttps://youtu.be/QypHXG7EBq4\n\nNucleus Vision launched the world’s first deterministic retail attribution system (Patent no. 10334426) to empower retailers to amplify results from their omnichannel campaigns. Nucleus Vision’s O2O Attribution system unfolds the complicated customer journey across channels (online channels ⇋ offline channels) and helps retailers perform informed real-time campaigns.\nThough there have been O2O Attribution solutions available in the market, they are probabilistic in nature, and their accuracy broadly relies on parameters like device location and POS data. Nucleus Vision’s O2O Attribution system outperforms these solutions in terms of accuracy and reliability as it maps customer touchpoints across physical and digital channels with great precision.\n\nRead more about the Deterministic O2O Attribution system:\n\nhttps://medium.com/@NucleusVision/iot-based-o2o-attribution-from-nucleus-vision-taking-omni-channel-retail-to-the-next-level-e40193977cd4?source=post_page-----c1d9a61310b1----------------------\n\nA Refreshed Look to Nucleus Vision Official Website\nNucleus Vision’s journey has been exciting, challenging, and successful in connecting retailers, telecoms, and consumers through a data network. The company’s official website came afresh and you can take a tour of the revamped website on www.nucleus.vision.\n\n## Holiday Wishes, Single Sign-on, DevCon 2019 & More — by Abhishek Pitti\n\nhttps://youtu.be/8NMVuAM6XWs\n\nAbhishek Pitti extended his invitation for the community to join Genesis DevCon 2019 — a two-day conference to be held in Bangalore on 24, 25 November.\n\n## Nucleus Vision in News\n\nNucleus Vision’s path-breaking technology, the deterministic O2O Attribution system, received great responses from industry leaders across the world. With this attribution system, Nucleus Vision will be able to provide a cutting edge solution in one of the world’s fastest-growing markets.\n\nRead more:\n\nhttps://www.marketwatch.com/press-release/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-2019-10-28?source=post_page-----c1d9a61310b1----------------------\n\nhttps://www.thestreet.com/press-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-15142020?source=post_page-----c1d9a61310b1----------------------\n\nhttps://www.prnewswire.com/news-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-300946105.html?source=post_page-----c1d9a61310b1----------------------\n\n## From our Knowledge-base\n\nWhy Are Online Retailers Adding Brick And Mortar Stores?\n\nHave you ever wondered why e-commerce giants like Amazon and Alibaba are opening offline stores? Read this article to know the advantages of brick-and-mortar stores for e-commerce businesses:\n\nhttps://medium.com/@NucleusVision/why-are-online-retailers-adding-brick-and-mortar-stores-4501595cb7cc?source=post_page-----c1d9a61310b1----------------------\n\nStay connected with Nucleus Vision to receive quick updates and announcements.\n\nTwitter: https://twitter.com/NucleusVision\n\nTelegram: https://t.me/NucleusVision_ann\n\nReddit: https://www.reddit.com/r/NucleusVision\n\nFacebook: https://www.facebook.com/NucleusVision\n\nWebsite: https://www.nucleus.vision\n\nDisclaimer: This is not an investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
      "json_metadata": "{\"tags\":[\"retail\",\"blockchain\",\"singlesignon\",\"roundup\",\"iot\"],\"image\":[\"https://miro.medium.com/max/720/1*aW4QT5HvmzKSnzQZRUOAog.jpeg\",\"https://img.youtube.com/vi/csoRDXY3Oes/0.jpg\",\"https://img.youtube.com/vi/QypHXG7EBq4/0.jpg\",\"https://img.youtube.com/vi/8NMVuAM6XWs/0.jpg\"],\"links\":[\"https://youtu.be/csoRDXY3Oes\",\"https://medium.com/@NucleusVision/the-growth-story-of-nucleus-vision-in-q3-2019-whats-in-store-591f9a976a17?source=post_page-----c1d9a61310b1----------------------\",\"https://youtu.be/QypHXG7EBq4\",\"https://medium.com/@NucleusVision/iot-based-o2o-attribution-from-nucleus-vision-taking-omni-channel-retail-to-the-next-level-e40193977cd4?source=post_page-----c1d9a61310b1----------------------\",\"https://youtu.be/8NMVuAM6XWs\",\"https://www.marketwatch.com/press-release/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-2019-10-28?source=post_page-----c1d9a61310b1----------------------\",\"https://www.thestreet.com/press-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-15142020?source=post_page-----c1d9a61310b1----------------------\",\"https://www.prnewswire.com/news-releases/nucleus-vision-unveils-an-unconventional-retail-attribution-mechanism-300946105.html?source=post_page-----c1d9a61310b1----------------------\",\"https://medium.com/@NucleusVision/why-are-online-retailers-adding-brick-and-mortar-stores-4501595cb7cc?source=post_page-----c1d9a61310b1----------------------\",\"https://twitter.com/NucleusVision\",\"https://t.me/NucleusVision_ann\",\"https://www.reddit.com/r/NucleusVision\",\"https://www.facebook.com/NucleusVision\",\"https://www.nucleus.vision\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "author": "nucleus.vision",
      "permlink": "7-reasons-why-small-format-stores-are-trending",
      "title": "7 Reasons Why Small-Format Stores are Trending",
      "body": "![](https://cdn.steemitimages.com/DQmYfWEeTJtK6JhiN5nFbDauKHpqdcG9W4Wgf2SCgCdtCUr/image.png)\n\nIt is true that some retail companies are closing stores, but not all of them are choosing a 100% e-commerce store-front. In fact, many brands are opting for small stores in strategic locations to balance their online and offline presence. This includes well-known names like Target, Sephora, Whole Foods and Kohls. As compared to big-box stores, the small store format has advantages for retailers and consumers.\n\nAs the size of the store reduces, so does the inventory carried by them. The very purpose of a store has changed. Instead of being merely a place to pick things off the shelf, stores are being designed as pick-up spots for online orders, customization centers and drop-off points for online returns. The idea is to create a seamless online and offline customer shopping experience.\n\nLet us find the top 7 reasons that make brands opt for small format stores:\n\n1. Smaller Stores: Lesser Rent, More Stores\nRent is one of the major overhead costs of operating a store. A small format Target has an area of typically between 20,000 and 40,000 square feet. On the other hand, the large format stores often had an area of as much as 145,000 square feet. Store sizes have a direct relationship with rent and thus as you would imagine, a smaller store has a lower rental cost. This gives retailers the option of opening multiple stores across different locations instead of one central store.\n\n2. Lower Overheads: Better Pricing\nPeople generally assume that big-box stores can offer discounts because of their bulk purchases. According to this belief, small stores would typically not be able to match price-points since they offer limited stocks. However, this is not always the case. Along with reducing rentals, operating a small store also needs fewer salespeople and maintenance staff. The amount of electricity consumed is also lower. Thus, the retailer’s outgoing monthly expenses are reduced. This allows them to match the prices being offered by large-format stores and retain customer loyalty.\n\n3. Hyperlocal Marketing\nHaving multiple small-format stores in different localities offers brands the opportunity to dive deep into the needs of each market. Thus, they can cater to the specific needs of local clientele. Each store does not need to stock the same products and instead may be stocked as per merchandise that sells well in specific areas. For example, a Target store located close to a college may prioritize stationary and dorm supplies while those in suburban residential areas may choose to stock clothes, cosmetics, and groceries. Thus, brands are able to identify their customer’s core needs and address them.\n\n4. Customized Services\nMany small-format stores operate as franchises run by locals from the area. Thus, the store manager is familiar not only with the products on sale but also the needs of the neighborhood. This allows them to customize their services accordingly. For example, stores in an area where people typically return home late from work may choose to stay open for longer at night. Similarly, stores in affluent neighborhoods may focus on home delivery for the convenience of their customers. When it comes to fashion retailers, small-format stores can even serve as centers for alterations and customizations. This makes these stores popular with the residents of the area and encourages them to make repeat purchases.\n\n5. Convenient Shopping\nNot everyone who shops at a big-box store walks out with trolleys filled with purchases. Many people go to the store with a limited list of things to buy. For them, negotiating through the aisles and long check out queues can be quite frustrating. On the other hand, small-format stores have limited stocks that cater to local needs. This, in turn, means that the shop floor is easier to navigate and checkout queues move faster. For consumers, this translates to convenience while for retailers it means that more people can be serviced at a time.\n\n6. Improved Accessibility\nFor office goers, visiting a large format store is often an ordeal as the stores are not usually located around their homes or offices. Thus, they need to take time off work, drive there or take public transportation and dedicate a large portion of their day to the shopping experience. Small format stores are set up in strategic locations around residential areas. This makes it easier for people to stop by at the store on their way back home from work and pick up whatever they need. In terms of costs, even if the big-box store could have offered a discounted price, the cost of going to and from the store would have offset the cost difference. Thus, smaller stores are more popular with most consumers.\n\n7. Omni-Channel Experience\nA smaller store does not mean that the brand reduces its product offerings. Instead, it actually expands on the services it can provide. Rather than stock everything on the shelves, the store work in tandem with the e-commerce website. Small stores function as regular stores as well as pick-up and return points for orders placed online. This gives the brand a competitive edge over retailers who follow a 100% online e-commerce system.\n\nInterestingly, it has been noted that when an offline store is closed, online sales often dip. Having small-format stores lets retailers maintain their geographical presence and thus, keeps the brand visible not just on the web but in real life as well.\n\nThe Bottom Line\nSmall format stores appeal to the modern consumer’s on-the-go shopping habits and a retailer’s ability to change itself to suit consumer needs. This does not mean that all small store formats will be successful. In an age of convenience, stores must go beyond their product range to offer value-added and personalized service to stand out.\n\nStay connected with Nucleus Vision for the latest announcements and updates:\n\nTwitter: https://twitter.com/NucleusVision\n\nTelegram: https://t.me/NucleusVision_ann\n\nReddit: https://www.reddit.com/r/NucleusVision\n\nFacebook: https://www.facebook.com/NucleusVision\n\nWebsite: https://www.nucleus.vision\n\nDisclaimer: This is not investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
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      "permlink": "how-smart-virtual-assistants-are-changing-the-retail-dynamics",
      "title": "How Smart Virtual Assistants are Changing the Retail Dynamics",
      "body": "![](https://cdn.steemitimages.com/DQmbUnbV8hQXybtsWNv6G1xsSaFQnhL9WjM937KdgkUguJ6/image.png)\n\nHuman intelligence is spending precious time wisely, creating smart machines to buy more time for mankind to do better things. The foundation for the intelligent virtual assistants (IVA), as we call them today, was laid in 1994 with the launch of IBM Simon, the first personal digital assistant with telephony features. Later, Artificial Intelligence has evolved to enable humanized interactions with machines via text and voice commands. Several industries inducted IVAs for one or another reason and Retail also has recently jumped on the bandwagon.\n\nVoice Commerce Unfolding\n\nIf you are a Walmart customer who uses an Android smartphone, you can now shop for groceries just by saying ‘Hey Google, talk to Walmart’. Walmart Voice Order, as the company calls it, is the retail giant’s answer to it’s rival Amazon’s Alexa. Using the customer information available with them, Walmart would learn about customer shopping habits and preferences.\n\nHow is this going to enhance your shopping experiences?\n\nCustomers can get the tedious job of grocery shopping off their plates to focus on other important things. “We continue to innovate for the future and look to technology to make great services even better in the future,” says Tom Ward, senior vice president, Digital Operations at Walmart. Earlier, in 2017, Target too saw an opportunity in virtual assistants and partnered with Google to enable its customers to shop via their Google Assistant.\n\nWhat do these developments mean for retailers in 2019?\n\nVoice assistants are unleashing their potential to revolutionize the retail industry as customers are increasingly leaning towards virtual assistants. Voice commerce is now accounting for more than two billion dollars in consumer spending and is expected to touch the $40 billion mark by 2022. More than 98% of smartphones are running on Google’s Android or Apple’s iOS, which come with in-built voice assistants Google Assistant and Siri. It means, almost every one of prospect customers has a virtual assistant and retailers should add a new dimension to their customer engagement.\n\nThe game plan for small retailers\n\nThe voice search volume is increasing. According to a study by ComScore, 50% of online searches will be done through voice by 2020. Though the technology is still in its nascent stages, the evident potential of virtual assistants should be compelling retailers of all sizes to draft their voice strategies.\n\nThe importance of digital presence for a business has been talked about a lot. While optimizing web applications is currently a sine qua non, retailers should also be optimizing their digital channels for voice searches too. For this, retailers have to shift their focus on creating content that is more appealing for the virtual assistants. Users are more often using their virtual assistants to find answers to their questions, using long-tail keywords and conversational phrases. According to a Backlinko study, more than 40 percent of answers on virtual assistants are coming from featured snippets. This emphasizes the need for creating FAQs that answer the questions of prospects and optimizing the page for featured snippets.\n\nSpeaking about consumer behavior in the modern times, Russell Winer — the William Joyce Professor of Marketing at the Stern School of Business, New York University, says, “Choice is a double-edged sword. More choices can be good for the consumer, because she can choose exactly the right product for her. This increase in choice, as well as more price competition in many product categories and more channel alternatives like the internet has led to less loyalty overall.”\n\nSo, retailers should consider curating their offerings; for example, offer products that your business is popular for or the ones that are most frequently purchased. Over time, they can leverage analytics to expand their catalog. This will increase the chances of the business to get more visibility while their customers searching for that particular section of products.\n\nMillions of users own at least one virtual assistant and they are no longer confined to flipping switches in their homes. The future when these smart assistants reach their full potential is just around the corner. So, are you ready for the game?\n\nStay connected with Nucleus Vision for the latest announcements and updates:\n\nTwitter: https://twitter.com/NucleusVision\n\nTelegram: https://t.me/NucleusVision_ann\n\nReddit: https://www.reddit.com/r/NucleusVision\n\nFacebook: https://www.facebook.com/NucleusVision\n\nWebsite: https://www.nucleus.vision\n\nDisclaimer: This is not investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/@NucleusVision/7-reasons-why-small-format-stores-are-trending-be62ffe2c21a",
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      "title": "7 Reasons Why Small-Format Stores are Trending",
      "body": "![](https://cdn.steemitimages.com/DQmYfWEeTJtK6JhiN5nFbDauKHpqdcG9W4Wgf2SCgCdtCUr/image.png)\n\nIt is true that some retail companies are closing stores, but not all of them are choosing a 100% e-commerce store-front. In fact, many brands are opting for small stores in strategic locations to balance their online and offline presence. This includes well-known names like Target, Sephora, Whole Foods and Kohls. As compared to big-box stores, the small store format has advantages for retailers and consumers.\n\nAs the size of the store reduces, so does the inventory carried by them. The very purpose of a store has changed. Instead of being merely a place to pick things off the shelf, stores are being designed as pick-up spots for online orders, customization centers and drop-off points for online returns. The idea is to create a seamless online and offline customer shopping experience.\n\nLet us find the top 7 reasons that make brands opt for small format stores:\n\n1. Smaller Stores: Lesser Rent, More Stores\nRent is one of the major overhead costs of operating a store. A small format Target has an area of typically between 20,000 and 40,000 square feet. On the other hand, the large format stores often had an area of as much as 145,000 square feet. Store sizes have a direct relationship with rent and thus as you would imagine, a smaller store has a lower rental cost. This gives retailers the option of opening multiple stores across different locations instead of one central store.\n\n2. Lower Overheads: Better Pricing\nPeople generally assume that big-box stores can offer discounts because of their bulk purchases. According to this belief, small stores would typically not be able to match price-points since they offer limited stocks. However, this is not always the case. Along with reducing rentals, operating a small store also needs fewer salespeople and maintenance staff. The amount of electricity consumed is also lower. Thus, the retailer’s outgoing monthly expenses are reduced. This allows them to match the prices being offered by large-format stores and retain customer loyalty.\n\n3. Hyperlocal Marketing\nHaving multiple small-format stores in different localities offers brands the opportunity to dive deep into the needs of each market. Thus, they can cater to the specific needs of local clientele. Each store does not need to stock the same products and instead may be stocked as per merchandise that sells well in specific areas. For example, a Target store located close to a college may prioritize stationary and dorm supplies while those in suburban residential areas may choose to stock clothes, cosmetics, and groceries. Thus, brands are able to identify their customer’s core needs and address them.\n\n4. Customized Services\nMany small-format stores operate as franchises run by locals from the area. Thus, the store manager is familiar not only with the products on sale but also the needs of the neighborhood. This allows them to customize their services accordingly. For example, stores in an area where people typically return home late from work may choose to stay open for longer at night. Similarly, stores in affluent neighborhoods may focus on home delivery for the convenience of their customers. When it comes to fashion retailers, small-format stores can even serve as centers for alterations and customizations. This makes these stores popular with the residents of the area and encourages them to make repeat purchases.\n\n5. Convenient Shopping\nNot everyone who shops at a big-box store walks out with trolleys filled with purchases. Many people go to the store with a limited list of things to buy. For them, negotiating through the aisles and long check out queues can be quite frustrating. On the other hand, small-format stores have limited stocks that cater to local needs. This, in turn, means that the shop floor is easier to navigate and checkout queues move faster. For consumers, this translates to convenience while for retailers it means that more people can be serviced at a time.\n\n6. Improved Accessibility\nFor office goers, visiting a large format store is often an ordeal as the stores are not usually located around their homes or offices. Thus, they need to take time off work, drive there or take public transportation and dedicate a large portion of their day to the shopping experience. Small format stores are set up in strategic locations around residential areas. This makes it easier for people to stop by at the store on their way back home from work and pick up whatever they need. In terms of costs, even if the big-box store could have offered a discounted price, the cost of going to and from the store would have offset the cost difference. Thus, smaller stores are more popular with most consumers.\n\n7. Omni-Channel Experience\nA smaller store does not mean that the brand reduces its product offerings. Instead, it actually expands on the services it can provide. Rather than stock everything on the shelves, the store work in tandem with the e-commerce website. Small stores function as regular stores as well as pick-up and return points for orders placed online. This gives the brand a competitive edge over retailers who follow a 100% online e-commerce system.\n\nInterestingly, it has been noted that when an offline store is closed, online sales often dip. Having small-format stores lets retailers maintain their geographical presence and thus, keeps the brand visible not just on the web but in real life as well.\n\nThe Bottom Line\nSmall format stores appeal to the modern consumer’s on-the-go shopping habits and a retailer’s ability to change itself to suit consumer needs. This does not mean that all small store formats will be successful. In an age of convenience, stores must go beyond their product range to offer value-added and personalized service to stand out.\n\nStay connected with Nucleus Vision for the latest announcements and updates:\nTwitter | Telegram | Reddit | Facebook | Website\n\nDisclaimer: This is not investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
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      "memo": "Dear @nucleus.vision. I hope you don't mind this little memo. Every week I'm trying to help and promote content published by few selected authors and today I would like to share with you post published by my friend @honarparvar: \"WARNING: This might not be a trend!\". I'm curious if you believe in TA and what's your opinion on using indicators while trading crypto. Share your opinion, I read all valuable comments. Piotr // LINK: https://steemit.com/trading/@honarparvar/warning-this-might-not-be-a-trend"
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      "body": "Congratulations @nucleus.vision! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :\n\n<table><tr><td><img src=\"https://steemitimages.com/60x60/http://steemitboard.com/img/notifications/firstpayout.png\"></td><td>You got your First payout</td></tr>\n</table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@nucleus.vision) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=nucleus.vision)_</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "title": "3 Reasons Why the Pop-up Retail Economy is Booming",
      "body": "![](https://cdn.steemitimages.com/DQmaXqhHBSnJLkmmv6jrBhuFZC1GoikcL7JhzjvYLGNuvig/image.png)\n\nPop-up stores are temporary shops set up typically for three days to three months with distinct purposes — launching new products, spreading awareness, introducing new partnerships, or to move inventory. Businesses are channeling their budgets towards brand activation as the millennial consumers are leaning more towards novel shopping experiences. On the other hand, real estate is becoming even more expensive deal for retailers. In this context, the pop-up retail model is flourishing for one reason or another. According to Storefront’s founder Tristan Pollock, it is estimated that globally businesses are spending more than $22 billion on creating pop-up retail experiences.\n\nTest the New Waters with Pop-up\n\nDuring their growth cycle, businesses should be experimenting with new products, expanding to new locations, and engaging in commercial agreements with new tenants. On that front, retailers are increasingly relying on the temporary stores, given their low entry barriers, to try new products or expanding to new locations. The fun, interactive environment of these pop-up stores are enabling brands to get true feedback from their customers to further decide on their new range of products.\n\neCommerce giant Amazon has been betting big on brick-and-mortar retail ever since it launched its first bookstore, Amazon Books, in Seattle in 2015. Undeniably, the e-commerce industry is going at a faster pace. Having said that, it only accounts for only about 10% of the total retail sales. Brick-and-mortar stores hold the lion’s share and will continue to, as they are open to technology disruption. Besides Amazon Books and Amazon Go, the company also sells electronic gadgets including Amazon Echo, Kindle, and tablets in retail outlets. The company wanted to expand its physical footprint in these segments and hence, ran experimental pop-up kiosks for more than four years. Reviewing the results of these kiosks, the company has expanded to larger physical stores in more locations across the US.\n\nDriving Brand Loyalty\n\nPop-up retail creates a platform for brands, who usually follow the traditional retail model, to interact with their customers directly. Pop up stores enable retailers to immediately address the pain points, which their customers might have, over face-to-face interaction. Such authentic customer interaction also provides businesses with a chance to share their brand story with the customers to drive brand loyalty.\n\n“Once somebody walks in and gets sucked into the cool features and values of the brand, they become loyalists,” said Allison Sommer, director of marketing at The RealReal. The luxury consignor ran pop-up stores, combining its high-end apparel with a flower shop and a cafe. Through workshops and private shopping times for VIP customers, the pop-up stores spurred massive turnout and drove sales worth $2 million. Allison Sommer, speaking further on the brand loyalty driven by the pop-up stores, said: “These shops help to build awareness in new markets that lives on when the pop-up is gone.”\n\nProfitability\n\nSetting up pop-up shops is way cheaper than establishing a permanent store. While this helps retailers test new products and markets at low risk, this model is also proven profitable during holiday seasons. The Christmas holiday season of 2018, which lasted for just 30 days, was estimated to cross one trillion dollars.(https://www.emarketer.com/content/holiday-shopping-2018-roundup)  Clearly, the short-term demand is an unmissable opportunity for retailers, whereas a permanent store could cost them an arm and a leg. This is why temporary retail shops are popping up quickly.\n\nThe retail industry is already being disrupted by new business models like direct-to-consumer, which are bringing OEMs closer to their consumers. The pop-up store model is parallelly growing and is leading to a retail revolution that empowers brands to scale their businesses with strategic moves.\n\nStay connected with Nucleus Vision for the latest announcements and updates:\n\nTwitter: https://twitter.com/NucleusVision\n\nTelegram: https://t.me/NucleusVision_ann\n\nReddit: https://www.reddit.com/r/NucleusVision\n\nFacebook: https://www.facebook.com/NucleusVision\n\nWebsite: https://www.nucleus.vision\n\nDisclaimer: This is not investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
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      "title": "3 Best Practices for a Successful Direct-to-Consumer Business",
      "body": "![](https://cdn.steemitimages.com/DQmRBLg1xvRWCf98T39raR55QR7QQJYxeYuUtJS11br5uTo/image.png)\n\nDirect to Consumer marketing, aka DTC, is bringing a paradigm shift in customer engagement in retail. From multinational brands like Nike to unconventional startups like Dollar Shave Club, businesses are leveraging the competitive advantages of DTC. If your business is also following the same path, what best practices are you following to stand out in the crowd?\n\nNike brand’s direct-to-consumer revenue worldwide from 2009 to 2019(in billion U.S. dollars)\n\n![](https://cdn.steemitimages.com/DQmebSbv3HYku3yrpCBoJt9y6fLyPR3hiwSNPFiTBS6Est7/image.png)\n\nNike has been reporting considerable year-over-year growth in its DTC sales revenue. The company is projecting $11.75 billion in revenue for the year 2019.\n\nAs far as the traditional retail model is concerned, brands can expand their presence across multiple locations through retailers and other third-party channels. In that context, brands have limited control over the pricing, margins, and other trade-related matters. With more intermediaries involved, traditional retail increases operating costs for brands. On the other hand, the DTC model simplifies the complex traditional supply chain. It offers a vast scope for manufacturers to create brand value and build credibility.\n\n![](https://cdn.steemitimages.com/DQmRR6X4D2yjzdMAUHytwnwc79bFHnn9JCgBQKKMEFjh1LV/image.png)\n\nStrike a chord with your customers\n“You’ve got to start with the customer experience and work back towards the technology, not the other way around.” — Steve Jobs\n\nThe dimensions of customer experience go beyond the UI/UX of your e-commerce portal or the way your store-keeper interacts with your customer. Your offering should reflect the aspirations of your customers. They don’t love searching for a needle in a haystack. This is where the brands can make a difference with the direct-to-consumer model by assuring a customized experience for customers.\n\nBeing a niche-specific business, a DTC brand should not create an awful experience for shoppers with a bunch of options to choose from. Simply put, it should do it in Casper’s way!\n\nThe mattresses manufacturing company, Casper, produces only one kind of mattress- a solid, versatile one made with the combination of foam and latex. This decision was not a gut instinct but based on a thorough analysis of the market. This might have limited its prospect base but hit the bullseye. And the result, Casper would make $100 million in sale in two years!\n\nThe mattresses manufacturing company, Casper, produces only one kind of mattress- a solid, versatile one made with the combination of foam and latex. This decision was not a gut instinct but based on a thorough analysis of the market. This might have limited its prospect base but hit the bullseye. And the result, Casper would make $100 million in sale in two years!\n\nThe mattresses manufacturing company, Casper, produces only one kind of mattress- a solid, versatile one made with the combination of foam and latex. This decision was not a gut instinct but based on a thorough analysis of the market. This might have limited its prospect base but hit the bullseye. And the result, Casper would make $100 million in sale in two years!\n\n![](https://cdn.steemitimages.com/DQmX7jT9zLT21pekVcGdkmz2FefmAKpE8fBVfSfoVAdjrTq/image.png)\n\nA report from ‘Sleep Like the Dead’ showing customer ratings for various kinds of mattresses. Memory Foam and Latex are the top-rated models by customers, as per the study.\n\nStand Out on Social Media\nThe advent of digital technologies has brought customers and brands closer. Social media, above all, is the go-to platform for branding and marketing. Consumers these days always look for creative and informative content that adds value to them. Offer some thumb-stopping content to your customers and they will offer all the support your brand needs in the digital space.\n\nDon’t you believe?\nCheck out Dollar Shave Club’s Facebook page. The unicorn startup has more than three million followers on the platform, outnumbering its rival, Gillette’s 2.1 million.\n\nSo, what kind of content should be created?\nIt all depends on your offering and the kind of audience your brand has. Mostly, content that adds value to the audience stands out from the clutter in social media. Dollar Shave Club, a men’s grooming product company, gets its male followers hooked through content around the well-being of men. Further, the brand also sells its products on the page, driving more sales and revenue.\n\n![](https://cdn.steemitimages.com/DQmQ9bgafqHowgYhuAEqRtRNSucrQjkBvKtJVFs6J3a56MF/image.png)\n\nGet Subscribers, not One-time Buyers\n‘Subscription services’ has emerged as one of the most successful models in recent times. People love these subscription services as they happen recurrently with one- time payment, buying them some time to focus on other stuff, and also cost less. For traditional retailers, subscription models may pose challenges like inventory management and offering curated products. However, these challenges can easily be bypassed as far as DTC-based companies are concerned.\n\nThe direct-to-consumer model also works for established brands, which deal with traditional retailing, by creating new revenue streams. For an existing DTC business, the integration of digital channels will have a far-reaching effect as it will broaden its market reach.\n\nThough it is recommended to have an e-commerce store while executing the DTC model, physical presence can help brands offer a seamless experience to customers. Integrating omni-channel solutions like Nucleus Vision can complement to the direct-to-consumer business strategy, by offering deeper insights into the walk-ins.\nStay connected with Nucleus Vision for the latest announcements and updates:\n\nTwitter: https://twitter.com/NucleusVision\n\nTelegram: https://t.me/NucleusVision_ann\n\nReddit: https://www.reddit.com/r/NucleusVision\n\nFacebook: https://www.facebook.com/NucleusVision\n\nWebsite: https://www.nucleus.vision\n\nDisclaimer: This is not an investment advice. Please do your own research before investing in any avenue. The information contained in this post is for informational purposes only. You should take independent advice from a professional or independently research and verify, any information that you find in this post and wish to rely on, for the purpose of making any decision. Through this post, you may be able to link to other websites which are not under the control of Nucleus Vision. We have no control over nature, content, and activity on those sites. The inclusion of any links does not imply a recommendation or endorsement of the other website, its products or views.",
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