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      "body": "<html>\n<p>Consuming proper food not only helps you to get energy for work, but also prevents various diseases to stay healthy as you age. The physiology of the body changes rapidly as you cross 30s and embark on 40s, 50s and 60s. Therefore you need to alter your food habits to cope with ever changing environment both internally and externally. Here we will briefly tell about the changing food requirements for the body in various age groups. &nbsp;<br>\n&nbsp;</p>\n<p>In the 40s you are still relatively young and don't need to worry too much about the diet. However, you need to keep in mind a few basic facts to stay healthy. During the 50s and 60s, there is cognitive decline and the immune system becomes weaker. Cognitive decline leads to various forms of dementia, neurodegeneration and Alzheimer’s diseases. Weak immune system is associated with infections like pneumonia and also cancer. Furthermore the cardiovascular health deteriorates which leads to heart attack, stroke etc. At older age, bone becomes weak and people are prone to bone damage and joint pain. &nbsp;&nbsp;&nbsp;<br>\n&nbsp;</p>\n<p>Therefore the aim of the diet would be to boost the immune system, reduce cognitive decline and improve the cardiovascular health. &nbsp;Optimel 50+ and 60+ milk powder can complement your midlife diet. As a rich source of calcium and vitamin D, Optimel will strengthen your bones and joints preventing from osteoporosis. Drinking Optimel daily will also make your immune system stronger. Our milk powder contains also proteins to keep your muscles strong and maintain lean body mass. &nbsp;<br>\n&nbsp;</p>\n<p>A diet high in fruits, fiber, vegetables and low in fat i.e. Mediterranean diet, diminishes the risk of cardiovascular diseases and cognitive impairment. &nbsp;The following nutrients are useful for this purpose: &nbsp;<br>\n&nbsp;</p>\n<p><strong>1. Vitamins</strong>&nbsp;</p>\n<p>Vitamin A&nbsp;</p>\n<p>Vitamin A is important for vision and memory formation. Vitamin A and lutein help in preventing cataract formation in the elderly. Vitamin B complex Studies have shown that vitamins from group B are beneficial for the proper brain and heart function. Vitamin B1 or thiamine is a cofactor which helps converting glucose into energy of the cells in body. Lack of vitamin B1 in the diet may result in beriberi, irregular heartbeat, amnesis fatigue depression, anxiety and impaired thinking. &nbsp;&nbsp;</p>\n<p>Vitamin B2 or riboflavin prevents cracking of lips and various infections. Foods rich in Vitamin B6 or folic acid and other group B vitamins can reduce the levels of homocysteine which can lead to developing a cardiovascular disease. Vitamin B6 and folate associated with depression as it is important for creating neurotransmitters. Some studies indicate that folate can be &nbsp;beneficial when fighting depression. &nbsp;&nbsp;</p>\n<p>Vitamin B12 &nbsp;pays a vital role in red blood cells conversion and prevents cognitive impairment. Its deficiency may lead to macrolytic anemia. &nbsp;It is noteworthy that Vitamin B12 is not found in vegetarian diet.&nbsp;</p>\n<p>Antioxidant vitamins (Vitamin C, E, carotene etc.) Antioxidant capabilities of vitamin C found in citrous fruits are widely known which can help fight cancer and other dangerous diseases. Antioxidant vitamins like Vitamin C, E, carotene etc inhibit cognitive decline in the elderly.&nbsp;</p>\n<p>Vitamin D and E&nbsp;</p>\n<p>Vitamin D prevents osteoporosis by strengthening bones. Vitamin D and E are important for maintaining cognition in the elderly and preventing cognitive decay. Vitamin E is found in Asparagus, avocado, nuts, peanuts, olives, red palm oil, seeds, spinach,vegetable oils, wheatgerm. Fish liver, fatty fish, mushrooms, fortified products, milk, soy milk, cereal grains etc are rich in vitamin D. In presence of sunlight, human skin can produce vitamin D. Vitamin K2 prevents cardiovascular diseases. It prevents blood clotting during stroke. <br>\n&nbsp;</p>\n<p><strong>2. Minerals</strong>&nbsp;</p>\n<p>Sodium and Potassium Both sodium and potassium work together to maintain electrolyte balance in the body. Potassium is very important for heart. Studies have shown that potassium lowered high blood pressure of patients taking it. As potassium is also essential for heartbeat, it is often prescribed as a supplement to those suffering from arrhythmia. &nbsp;&nbsp;</p>\n<p>Magnesium&nbsp;</p>\n<p>Most diets today are deficient in magnesium, a mineral largely found in vegetables, nuts, and seeds. Magnesium plays a role in hundreds of different workings in the body, including chemical mechanisms within the brain and heart muscle. Lack of magnesium is connected with muscle cramp and heart malfunction. A deficiency may result in irregular heart beats, depression, anxiety, and confusion, not to mention an array of physical issues. Kidney disease, high blood pressure, and malabsorption issues may aggravate magnesium deficiency risk. &nbsp;&nbsp;</p>\n<p>Copper&nbsp;</p>\n<p>Cognitive decline in Alzheimer's patients is associated with low blood levels of copper. Iron Iron found in red meat, fish, poultry, lentils, beans etc helps in preventing anemia and improving cognitive function.&nbsp;</p>\n<p><strong>3. Other Nutrients</strong>&nbsp;</p>\n<p>Omega-3 fatty acids especially decosahexanoic acid (DHA) found in fish (i.e. salmon), flax seeds, krill, chia, kiwi fruit, butternuts, walnuts etc. prevent cardiovascular diseases like atherosclerosis, multiple sclerosis and cognitive decline in the elderly. &nbsp;&nbsp;</p>\n<p>Curcumin found in yellow turmeric used for making curries reduces cognitive decay in Alzheimer's patients and works as anticancer agent. &nbsp;Polyphenols that can be found in strawberries, raspberries or blueberries. Polyphenols are essential to increase the production of nitric oxide, which relaxes blood vessels to lower blood pressure. &nbsp;&nbsp;</p>\n<p>Flavinoids found in cocoa, green tea, Ginkgo tree, citrus fruits, wine (higher in red wine), dark chocolate etc improves congnitve health in the elderly.&nbsp;</p>\n<p><strong>4. Harmful nutrients </strong>&nbsp;&nbsp;Saturated Fats Saturated fats found in Butter, ghee, suet, lard, coconut oil, cottonseed oil, palm kernel oil, dairy products (cream, cheese), meat etc. has been found to promote cognitive decline in the aging population, increase blood cholesterol which cause atherosclerosis (thickening of blood vessels) which leads to heart attack and stroke.&nbsp;</p>\n<p><strong>5. Risk factors</strong> Smoking and Alcohol &nbsp;If you want to avoid cardiovascular disease make sure to stop smoking and restrict alcohol consumption to 1-2 alcoholic drinks per day. Researchers have found that some alcohol consumption can actually reduce the cardiovascular disease risk by 30%. Make sure to control obesity by reducing sugar consumption and doing exercise for at least half an hour a day for five days a week. &nbsp;Other risk factors include diabetes, hypertension (high blood pressure), obesity, family history etc. &nbsp;<br>\n&nbsp;</p>\n</html>",
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      "title": "Create healthy Chinese recipes with these ingredients",
      "body": "<html>\n<p>&nbsp;Chinese food is commonly believed to be fat and unhealthy. But in order to eat healthily you don’t have to resign of your favourite meals. Chinese food can be healthy if you plan your meals properly and eat in moderation. Here is the list of the most popular ingredients and their nutritional benefits that will help you to make your very own healthy recipes. &nbsp;<br>\n&nbsp;</p>\n<p><strong>Healthy meats</strong> &nbsp;Shrimps, skinless chicken breast, fish, scallops &nbsp;are great sources of lean proteins. These ingredients are also full of iron and zink. Researchers have found zinc improves cell signaling in the brain. Zinc shortage in a diet can lead to depressive thoughts. &nbsp;&nbsp;&nbsp;<br>\n&nbsp;</p>\n<p>Avoid fatty meats such as fatty cuts of beef or pork and chicken with skin. While preparing meat try to avoid frying whenever possible. These foods contain trans-fats, which raise bad cholesterol levels (HDL). &nbsp;<br>\n&nbsp;</p>\n<p><strong>Fresh ingredients for flavour and seasoning</strong> &nbsp;Ginger adds a special flavor and zest to Asian stir fries and many fruit and vegetable dishes. Modern scientific research has shown that ginger possesses numerous therapeutic properties including antioxidant and direct anti-inflammatory effects. It also inhibits the formation of inflammatory compounds. &nbsp;<br>\n&nbsp;</p>\n<p>Despite their fiery hot flavour, chilies are known for their medicinal and health benefiting properties. Fresh chili peppers, red and green, are a rich source of vitamin-C. Known for its antioxidant properties, Vitamin C is important for the collagen synthesis inside the human body. Chilies contain also B-complex group of vitamins such as niacin, pyridoxine (vitamin B-6), riboflavin and thiamin (vitamin B-1), which are beneficial for heart health. &nbsp;<br>\n&nbsp;</p>\n<p>Yellow turmeric powder used for curries is another healthy seasoning. &nbsp;It contains curcumin, which has been proved to reduce cognitive decay in Alzheimer's patients. &nbsp;<br>\n&nbsp;</p>\n<p>Monosodium glutamate is a flavor enhancer and common ingredient in Chinese food. It contains glutamate, an amino acid which is the building block of all proteins. Glutamate acts as a neurotransmitter improving long term memory. &nbsp;&nbsp;&nbsp;<br>\n&nbsp;</p>\n<p><strong>Chinese vegetables</strong> &nbsp;Bok Choy is probably one of the most healthy vegetables in the world. When eaten fresh this leafy vegetable is a rich source of vitamin C. Regular consumption of foods rich in vitamin C helps the body develop resistance against infectious agents and reduce pro-inflammatory free radicals from the body. Bok choy provides also vitamin K, which promotes osteotrophic activity in the bone cells, contains B complex vitamins, and many minerals such as potassium, manganese, iron or magnesium. &nbsp;Similarly snow peas is a “vitamin bomb” and a good source of riboflavin and vitamin B6. Riboflavin prevents from early aging and development of heart disease, whereas B6 helps regulate levels of the amino acid homocysteine (associated with heart disease). &nbsp;&nbsp;&nbsp;<br>\n&nbsp;</p>\n<p>Other nutrients that can be found in snow peas include: Pantothenic Acid, Magnesium, Phosphorus and Potassium, dietary fiber, Vitamin A, Vitamin C, Vitamin K, Thiamin, Folate, Iron and Manganese. &nbsp;Bamboo shoots are not only delicious but are also rich in nutrients, and rank among the five most popular healthcare foods in the world. Bamboo shoots are high in proteins, &nbsp;which produce eight essential and two semi-essential amino acids. Modern research reveals that this popular vegetable prevents cancer, improves appetite and helps with digestion. Since it is low in sugar it can be used by people with hyperlipemia, hyperglycemia or hypertension. &nbsp;<br>\n&nbsp;</p>\n<p><strong>Rice</strong> &nbsp;Rice is at the core of almost every Chinese meal. Containing starch and carbohydrates, rice fills the stomach and gives the feeling of satiety. However, in the refining process white rice is stripped off of all the vitamins and minerals that are essential for our body. Choose brown rice instead which is rich in selenium and manganese. Brown rice contains also antioxidants and is high in fiber which helps digestion and prevents colon cancer. Studies also indicate that brown rice lowers sugar levels in the blood so it reduces risk of developing diabetes. &nbsp;<br>\n&nbsp;</p>\n<p><strong>Soy &nbsp;products</strong> &nbsp;Tofu also known as beancurd has many health benefits. Studies on Chinese adults have shown that intake of tofu can reduce the risk of stomach cancer. Fermented tofu works also as an antioxidant by damaging free- radicals. Regular consumption of tofu has shown to reduce levels of ‘bad’ LDL cholesterol, which can lead to blocked arteries and heart disease. &nbsp;&nbsp;&nbsp;<br>\n&nbsp;</p>\n<p>Limit consumption of soy sauce which is full of sodium. One tablespoon of soy sauce has 1,005 milligrams of sodium, while 1 tablespoon of teriyaki sauce has 690 milligrams of sodium. Food rich in sodium increases the chances of developing heart disease and stroke by raising blood pressure. &nbsp;<br>\n&nbsp;</p>\n<p><strong>Healthy Beverages</strong> &nbsp;Green tea has many health benefits. Studies show that flavonoids that can be found in green tea improve memory, learning capacity and other cognitive functions &nbsp;in the elderly. &nbsp;&nbsp;</p>\n</html>",
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      "title": "Why do you need sentiment and text mining for social media analysis?",
      "body": "<html>\n<p>Social media channels provide a vast amount of data on your target audience interests and preferences.&nbsp;How to analyze it?Many companies that have already invested a lot of time and money in marketing campaigns are looking for the measurable ways of analyzing their efforts. Broad analysis can bedone with the use of predictive analysis techniques such as text miningand opinion mining.</p>\n<p><strong>What is actually</strong> <strong>thesentiment/opinion</strong> <strong>mining ?</strong></p>\n<p>In short text mining is all about deriving high- quality information from the text.At first the program structures the imput text, then derives patterns within the structured data in order to evaluate and interpret the output. Sentiment Mining also referred to Sentiment Analysis which is part of the text mining, is about extracting the opinions or sentiments given in a piece of text using IR, AI and NLP techniques. This provides a great source of unstructured information (especially opinions) that may be useful to others.</p>\n<p><strong>How can</strong> <strong>sentiment</strong> <strong>and text mining</strong> <strong>tools</strong> <strong>help your company to grow?</strong></p>\n<p><em><strong>1.</strong></em> <em><strong>Planning your marketing and social media campaign.</strong></em></p>\n<p>Getting information about what your clients like, what they tend to follow in a fast and concise way will help you to adjust marketing strategies and plan your social media campaign accordingly. Early-adopter organizations in industries such as consumer goods, healthcare/pharmaceutical, retail, hospitality, and government are already successfully leveraging the practice to get closer to their customers-and add distance between themselves and their competition.</p>\n<p><em><strong>2.</strong></em> <em><strong>Text mining enables you to be more efficient.</strong></em></p>\n<p>With no doubts you can make the analysing process faster. Saving time means also saving money. With the text mining tools you can analyze thousands of texts. It simply shortens the time required to analyze the corpus to identify sources relevant for the particular problem.</p>\n<p><em><strong>3.</strong></em> <em><strong>Search Engine Optimization</strong></em></p>\n<p>By tracking the most frequent words in your website, text mining can help you with search engine optimization.With this the tool called extraction can help. It enables to extract keywords from the text which identifies the nature of the text.</p>\n<p><em><strong>4.</strong></em> <em><strong>Predicting other people’s decisions</strong></em></p>\n<p>Given the data the text mining program can help you to predict how the customers are likely to behave. Text mining can help to answer the question about what customers are likely to choose and how far can be predict their choices.</p>\n<p><em><strong>5. Tracking opinions over time</strong></em></p>\n<p>Opinions can be extracted with a time stamp and/or location. We can then analyze changes to opinions about the same event over time, and other statistics. The impact of an entity or event on the overall sentiment about an entity or another event, over the course of time can be also measured.<br>\nWhat do you think? Are text mining tools a useful tool for content &nbsp;and social media marketers?<br>\n</p>\n</html>",
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      "title": "First steps to promote your company in the social media",
      "body": "<html>\n<p>One thing, which you need to remember when &nbsp;marking your presence in the social media is that &nbsp;the more active and consistent you are , the better for your business. &nbsp;Here, patience really pays off, so don’t expect immediate results. The active use of social media for the company’s promotion is like &nbsp;in &nbsp;public relations. It is cheaper, than traditional forms of marketing, more effective target oriented &nbsp;but requires more time. &nbsp;Content &nbsp;on your social platforms is &nbsp;also of the utmost importance. Whatever social platform &nbsp;you use, &nbsp;the content &nbsp;should be interesting, engaging and original.</p>\n<p>1. &nbsp;Before you start:</p>\n<p>Define the goals for your social media strategy</p>\n<p>Before you start any campaign you need to &nbsp;know your goals. What will social media help you with? Another essential &nbsp;aspect is to set up &nbsp;the time and amount of money &nbsp;you want to invest .Good social media campaign can certainly rank your company’s website higher in the search engines and reach your potential customers.</p>\n<p>2. &nbsp;Set up and make use of profiles on social media platforms.</p>\n<p>Your blog</p>\n<p>Making a &nbsp;blog is one of the simplest and most useful tools to communicate with your current and potential clients. All you need to have is good idea, and ability to write in an interesting and &nbsp;engaging way with the high quality content. Blogs can be a good way to promote upcoming products and services and to measure clients expectations as they give feedback.</p>\n<p>Facebook fan page</p>\n<p>The content on the blog should be continuously updated. &nbsp;Facebook page is one of the cheapest, easiest to use place &nbsp;for interaction with customers, so you need to make sure that you share all the contacts to your Facebook account. &nbsp;With the use of marketing campaigns, for instance special offers one can find the customers interests.</p>\n<p>Linked-in</p>\n<p>One of the best ways to promote your small business is linked in. &nbsp;Why? Firstly, it &nbsp;provides you with the largest group (65mln) of influential professionals around the world. According to statistics, nearly &nbsp;half of them have decision making authority &nbsp;for their companies. &nbsp;You can reach them by joining industry groups and starting group discussions. Due to linked-in you can also connect with &nbsp;other professionals from your background, exchange ideas which can be also useful for your business.</p>\n<p>Twitter</p>\n<p>Another &nbsp;popular social media platform is Twitter. If you want to &nbsp;get introduced to a lot of people and get many followers retweet others stories and comment on them. Reply to each message and check in on topics &nbsp;they had tweeted before. You can engage followers and fans by organizing contests. Advertise them on your blog or Facebook or fan page. You can also post a link on Instagram or documentary like pictures to bring more traffic to your social page. you need &nbsp;to make content relevant and interesting for your followers. Engage in discussions by posting a comment under &nbsp;the posts on Twitter.</p>\n<p>3. &nbsp;Monitor your results:</p>\n<p>Firstly, you &nbsp;need to set up the tools which will help you &nbsp;to measure the results of your &nbsp;campaign. &nbsp;Google Analytics tools can be here very useful. However, not all aspects of social media campaign effectiveness are easy to measure. Things &nbsp;like, customer satisfaction, &nbsp;higher brand perception or better service response can be measured &nbsp;with more extensive marketing research. &nbsp;Certainly, in case of social media presence you can check website and blog traffic, number of mentions your company obtains in the social media environment or number of comments on social platforms and blogs. Monitoring results should be done regularly, for instance at the end of &nbsp;every week or month. &nbsp;Once you know what is effective and what is not in your &nbsp;social media campaign you can adjust your strategy accordingly.</p>\n</html>",
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      "body": "<html>\n<p>Since&nbsp; the current marketing concept&nbsp; bases on the content, &nbsp;many companies &nbsp;have already started thinking like journalists when creating&nbsp; stories about the brand.The main idea of the new approach, which is brand journalism is to tell &nbsp;engaging stories.They can be about industry leaders, trends, or events &nbsp;– anything that would be deemed newsworthy for audience, in the editorial sense. &nbsp; Brand journalism as a new profession has entered the marketing world few years ago when social media .</p>\n<p><strong>Is traditional media going to be replaced by brand journalism?</strong></p>\n<p>To answer this question we need to come back to the issue of why do we&nbsp; media so appealing.On blogs &nbsp;we look for some kind of reality, subjective opinion of the average consumer who is sharing our problems.We read newspapers because of meaningful&nbsp; and impartial content they present. We trust them due to &nbsp;their tradition, faithfulness to &nbsp;journalistic standards, where &nbsp;the particular view on the matter must be based on facts and selective data.Brand journalism &nbsp;focuses on one brand only. Even if &nbsp;texts cover general information &nbsp;about the latest &nbsp;industry trends, the full impartiality cannot be achieved.Brand journalism cannot pretend to be real journalism, since the &nbsp;average consumer will be able to distinguish between the two.However, it doesn’t mean that brand journalism won’t get any attention. Well written brand story can be also engaging and there is no doubt that there is place for it on the market. &nbsp;What is your opinion? Do you think that brand journalism can replace traditional journalism or maybe only traditional PR?</p>\n</html>",
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      "body": "<html>\n<p>It is widely known, that the main concern of the scientists is to publish in the top journals as many papers as possible and get funding for the further research. They simply don’t care about the things like marketing &nbsp;and believe that it is the tool reserved mainly for the companies. In their opinion&nbsp;promising experiment results are enough to pursue the career in science.Corporate world&nbsp; views the problem in the different way. Larry Page&nbsp; once said that scientist should spend part of their budget on the marketing. There may be the best products one creates in the lab, but without marketing it becomes a failure if no one knows about it. It is no coincidence that even the best scientific ideas which could be launched onto the market are ignored by the biggest companies.How &nbsp;can media &nbsp;help you to achieve your goals?</p>\n<p><strong>1.&nbsp;&nbsp;</strong> <strong>Publishing papers.</strong></p>\n<p>Good contacts is the key to success in the todays world. Getting your paper published in the top journal can change your career but it is not an easy thing to do.How many times has it happened to&nbsp; you that your professor has submitted very promising paper in the one of the top journals but the paper was rejected? The truth is that due to the &nbsp;high competition only the few people have the chance to get their paper published in the top journals. Editors tend to reject the papers which &nbsp;results are &nbsp;competing with the &nbsp;work&nbsp; done in their own labs. The best solution to the problem is to make collaboration with somebody renowned for the work in their field and &nbsp;make good contacts. With no doubts, social media marketing can help you &nbsp;with achieving this aim.</p>\n<p><strong>2.&nbsp; Getting collaborators</strong></p>\n<p>Networking can help you with getting collaborators. &nbsp;On Academia.edu, &nbsp;you can find interesting &nbsp;papers and connect with their authors, which can be a good start for the future collaboration. You can also upload your publications. Researchgate&nbsp;and Mendeley&nbsp;let you update your research publications.Why not sharing your knowledge with others? If you are a beginning scientist,&nbsp;many of prospective collaborators might not even &nbsp;have the opportunity to hear about you and your work.&nbsp;The more &nbsp;your publications are cited the better rank they get.</p>\n<p><strong>3.&nbsp;&nbsp;&nbsp;&nbsp;</strong> <strong>Networking and socializing</strong>&nbsp;</p>\n<p>Owing to LinkedIn you can exchange views with colleagues in the field.Workshops and conferences are the perect ways to meet some inspiring scientists. However, the chance&nbsp;to meet them again, might not come fast. &nbsp;Social media give you &nbsp;an opportunity to &nbsp;exchange views or ask for help on the particular matter.&nbsp; On LinkedIn you can also make new contacts &nbsp;through the registration in the group or get introduced by somebody whom you already know.<strong>&nbsp;</strong></p>\n<p><strong>4.&nbsp;&nbsp;&nbsp;&nbsp;</strong> <strong>Getting the new job prospects.</strong></p>\n<p>When you have the proper contacts in your field and you know how to use &nbsp;them on Linkedin, the chance of getting the job is much higherMany companies, and inspiring leaders haven’t had an opportunity to hear about you and your ideas. Whether you &nbsp;want to sell patent, &nbsp; get job in the company, or just &nbsp;make better contacts with some influential scientists, social media is the right way to go.<br>\n</p>\n</html>",
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      "title": "“Share the road” does not share with creativity",
      "body": "<html>\n<p>The media agency OMD in partnership with Omnicom creative agency network DDB and clear Channel have launched an outdoor campaign “Share the Road”. The main objective of the campaign is to raise motorists and cyclists awareness of the road safety. To do that they have located 35 media sites with minimalist posters in the main areas of the city.</p>\n<h3><strong>Great Initiative!</strong></h3>\n<p>I live in Singapore, small island whose inhabitants seem to be completely tech savvy. Due to the high fees one needs to pay to be allowed to drive and own a car, the number of cars has decreased significantly in the past 5 years. However, the road safety is still a big problem. I was deeply shocked at the very beginning of my stay in Asia, seeing how the drivers behave on the street. I don’t mean keeping the rules but the courtesy which drivers in Singapore lack.</p>\n<h3><strong>Agencies could do better work.</strong></h3>\n<p><strong>1. People don’t like being told what to do.</strong></p>\n<p>Singapore is famous for being the land of dos and don’s and various prohibitions. But the human mentality all over the world is similar. The minimalist poster with insensible word inscription is not enough. How many people have actually looked at the poster on the street?</p>\n<p><strong>2. The campaign needs to be novel.</strong></p>\n<p>We remember things which are either shocking or include some emotions.Posters on the street are nothing new. They look rather like a list of rules or codex.</p>\n<p><strong>3. Some element of the public involvement is an absolute must.</strong></p>\n<p>People like getting involved in the conversation. Where they can share their ideas and opinions. This is the core of the power of the social media. Putting the few posters on the street is not enough. The truth is that these posters are just like another ads which we tend to ignore.</p>\n<p><strong>4. Posters are boring and too schematic.</strong></p>\n<p>It might be that the main idea of the artist was to simplify the picture in order to make viewers focus on the main message. &nbsp;Does it really work? I seriously doubt it. Personally, I don’t find them catching and they wouldn’t bring my personal attention.To conclude, Effective turn the message people need to listen to into &nbsp;the message people wan to hear and would love to share. Singaporean agencies didn’t even try to be more creative. It is a pity since there is so much potential which has been simply unused. &nbsp;&nbsp;&nbsp;&nbsp;Spending most of their free time on surfing the net, Singaporeans are digitally savvy.&nbsp;With various social media at hand, could have used these tools as an effective way to get the message across.In November 2012 an Australian agency working for the Metro Trains in Melbourne proved that a campaign with a message doesn’t need to be boring. “Dumb ways to die “ campaign”, &nbsp;that have used a&nbsp;song with the element of the black humor, is the perfect example. Within a few weeks it became viral. The agency has also published karaoke version of the famous song and encouraged viewers to make their own interpretations. Here you can find the video of the “Dumb Ways to Die”.Which campaign do you like more? Do you agree with my opinion?&nbsp;</p>\n</html>",
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      "title": "How to write well? Tips on the text construction",
      "body": "<html>\n<p><strong>You have already tried to &nbsp;write your perfect copy but your content doesn’t drive traffic.&nbsp;How to &nbsp;structure your text to catch readers attention? Here are a few writing &nbsp;tips on the text structure used by writing professionals – journalists.&nbsp;</strong>&nbsp;</p>\n<h2>I. Title</h2>\n<p>Should be catchy. It must attract the &nbsp;reader’s attention. &nbsp;You can use for that an alliteration or a wordplay. &nbsp;Title needs to be concise, short and contain the message, the main &nbsp;point that we want to get across.&nbsp;&nbsp;</p>\n<h2>II. Lead</h2>\n<p>Most of the news articles contain lead &nbsp;which follows the title. Lead is a kind of a summary which gives the &nbsp;overall idea of the text. Similarly to title it needs to catch the &nbsp;reader’s attention. It must be short, precise and informative. Blog &nbsp;texts rarely contain lead, and writing it is not necessary. Personally, I &nbsp;prefer texts with leads, because only then I get an idea whether the &nbsp;text is worth reading or not.&nbsp;</p>\n<h2>III. The main body</h2>\n<h3><strong>1. Beginning, Kick-in</strong></h3>\n<p>Sometimes good stories need a good &nbsp;start and here is where the so called “kick in” comes into play. It is &nbsp;usually an introductory paragraph, a picture which provides the &nbsp;background to your story. It might be a situation, a person an &nbsp;interesting event. This point is not a must but it raises the reader’s &nbsp;interest and is the the perfect beginning. The kick-in can start from a &nbsp;generalization, anecdote, metaphor, rhetorical question, a story, &nbsp;situation, joke or sarcasm. &nbsp;<strong>2. Billboard</strong> &nbsp;In billboard we are informing the &nbsp;reader why the text needs to be read, what is that interesting thing &nbsp;that we want to say. Here one can refer to the future as well as the &nbsp;most recent facts. An essential part of billboard might be a new &nbsp;information &nbsp;or (news).&nbsp;</p>\n<h3><strong>b) Thesis statement/ hypothesis</strong></h3>\n<p>Thesis statement is your opinion on &nbsp;the given topic. Usually it is stated at the end of the billboard. &nbsp;However, one can put it in the “kick-in” . Good thesis describes the &nbsp;situation, process, problem which we observe and shouldn’t be longer &nbsp;than one or two sentences. &nbsp;<strong>3. Arguments&nbsp;</strong>are the &nbsp;facts which are essential for supporting the thesis and need to be &nbsp;proven by evidence. Here one can &nbsp;put quotes, statistics, data that &nbsp;strictly refer to thesis.&nbsp;</p>\n<h2><strong>IV. Summation or the Kick out</strong></h2>\n<p>Kick-out is the end of the article. A good kick-out leaves the reader with some doubt and makes him reflect on the article.&nbsp; &nbsp;You are probably now asking yourself “Why do I actually need all this? I am not a journalist and I will never be”. It is true that writing a news article &nbsp;is not exactly the same as writing a blog post. The latter is more &nbsp;informal in style and doesn’t seem to follow any strict rules.&nbsp; I have noticed that, many bloggers, &nbsp;companies give their opinions without supporting their view with &nbsp;arguments. Why should your reader’s trust you? Is it just because you &nbsp;are an influencer &nbsp;in your niche with thousands of followers and &nbsp;satisfied clients? Or do you want to show that you create even more &nbsp;value providing evidence for your opinions? Even the best content will get lost in &nbsp;the sea of information if it is not structured properly.&nbsp;</p>\n<p>Sometimes &nbsp;bloggers have a lot of interesting things to say but don’t know how to &nbsp;get their point across. Good writing is always at value and is a craft &nbsp;that&nbsp;can be learnt by anyone. What do you think? Can the rules of news &nbsp;writing be useful for bloggers and content marketers?&nbsp; &nbsp;</p>\n</html>",
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