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      "body": "![Screen Shot 2017-10-18 at 13.17.39.png](https://steemitimages.com/DQmfU4pFzzQh24YSd6S2vH8XcZ2oi69LRu3L5GYdkdSuNgp/Screen%20Shot%202017-10-18%20at%2013.17.39.png)\n\nIt could be said that Influencer Marketing and Tokenization are a match made in heaven. Traditionally, Influencer Marketing relied on individuals with a huge network of followers - brands would either reach out to these Influencers directly or via an Influencer Marketing platform -- each option would require a direct payment to be made to the Influencer after the campaign has been completed, generally via Invoice. This method, repeated hundreds of times per campaign, with hundreds of invoices needed to be settled - which is highly inefficient for both the Influencer and the brand or the influencer platform.\n\nTokenization will do-away with the aged payments-via-invoice method, and instead revolutionize the Influencer Marketing space, giving anyone the chance to earn tokens via sharing content to their networks. This will not only open up opportunities with a vast array of brands but also open up Influencer Marketing to micro and nano influencers (under 1000 followers) - giving anyone the chance to earn tokens through this advertising method. \n\nAt the forefront of the Influencer Marketing Token Revolution are Mavin, a Swiss-based platform, who are launching their platform to solve all the issues above. The Zurich-based startup will utilize blockchain technology to tokenize and revolutionize the way brands and agencies connect, incentivize and reward social media nano influencers for spreading content across their busy networks.\n \nThrough the aggregation and marketing power of micro and nano influencers into single campaign entities, Mavin outperforms the traditional target advertising market through significantly higher ROI and engagement rates. At the same time, it reduces handling costs and advertising spends through blockchain technology, smart contracts and microtransactions. \n\n![Screen Shot 2017-10-18 at 12.03.43.png](https://steemitimages.com/DQmc7Y7kkk1UEYMNsEDTSL6PMxfQvob59yedTe9Yse9Em9q/Screen%20Shot%202017-10-18%20at%2012.03.43.png)\n \nMavin’s AI-powered quality verification framework allows micro and nano-targeting at a brand new level, whilst also offering transparent KPI measurement and disruptive return rates. All transactions are handled through Mavin’s MVN tokens, the platform’s internal currency that powers the payment, reward and verification system. The utilization of blockchain technology allows the micro-payments to be 10-times cheaper than traditional micro-payments, allowing instant payments to influencers and giving Mavin the upper-hand against competitors.\n \nThe Mavin platform builds a bridge between marketers, agencies, brands and influencers. Together, they combine to create a market size of several hundred million dollars. The decline of traditional television and the growth of social media have given rise to influencer marketing, now one of the fastest growing categories in advertising - which is projected to be a $5 billion to $10 billion market by 2020.\n \nFor more information on Mavin, visit: https://mavin.network",
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      "body": "@@ -1,8 +1,165 @@\n+!%5BFiinu%5D(https://scontent-frt3-1.xx.fbcdn.net/v/t31.0-8/21728910_259116407943196_4172370661399110474_o.jpg?oh=3bec62b38ccc0134e2c557deeb4365a5&oe=5A7084A8)%0A%0A\n Today Fi\n",
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      "body": "Today Fiinu have opened up their pre-ICO for Investment opportunities. Fiinu will be one of the most credible, safest and secure ways for investors to have exposure to digital currency technology.\n\nInvestments can be made directly at: https://fiinu.com/\n\nFiinu will become a bank utilising new technologies to provide better banking services for those who are currently under-served. Users of crypto-currency will benefit from a single account for both sterling and crypto-currency use, and will be able to drawdown crypto-currencies into sterling (and other currencies) for a fraction of the current market rate. Additionally, customers currently being under-served by the incumbent bank’s archaic credit rating system will finally be able to access services designed to lower the cost of banking and improve the quality of financial products.\n\nThey are undertaking positive discussions with regulators whilst applying for a full UK banking licence. Fiinu will become a bank utilising new technologies to provide better banking services for those who are currently underserved. Whenever Fiinu sees a service failure in the banking market, it will look to solve it through the innovative technology.\n\nUpon receiving our banking licence (scheduled for the end of 2018) and becoming profitable, investors will receive highly competitive returns on their investments, compared to investing in the shares of incumbent banks. In addition, Fiinu Coin (FNU) \nwill offer a number of highly beneficial privileges:\n\n* 33% of retained profit will be distributed to FNU holders every year;\n\n* FNU can be borrowed against. Once authorised, Fiinu will grant credit in sterling, for up to 75% LTV against FNU, starting with UK-residents;\n\n* Services will include innovative smart credit products and budgeting tools.\n\nFiinu will use up to 10% of the raised funds as working capital, while the remaining invested funds will be protected in an escrow arrangement until Fiinu receives its banking licence. If the banking licence application is unsuccessful, all Ether (ETH) in escrow will be returned to investors, with a minimum 90% money-back guarantee.\n\nA registered UK company, with corporate governance and transparency at the heart of its operations, Fiinu builds upon the legacy of its experienced leadership team in running successful UK financial services companies. The company has also received independent legal advice to oversee its business plan and structure, and is in constant dialogue with UK regulators as it progresses through the banking licence process.\n\nCommenting ahead of the pre-sale, Fiinu Founder and CEO Marko Sjoblom said:\n\n“This is an exciting opportunity, not just for Fiinu and its investors, but for the wider banking industry. Upon receiving our banking licence, Fiinu will become the first UK blockchain-friendly bank approved by the Bank of England. Upon launch, Fiinu has a number of exciting products and services which will help those who have been ignored by their banks for too long. This includes lending against an individual’s crypto-based assets, as well as the world’s first Bank Independent Overdraft. We have one simple aim, making your money work for you. Investors in our ICO will become part of Fiinu’s story that sees the power of technology used to tackle failures in the market and provide better banking services to all customers.”\n\nAndy Briscoe, Chairman of Fiinu commented:\n\n“UK banking is going through a period of rapid transformation and I am excited to see that new entrants like Fiinu want to use technology to help those people who feel excluded from the benefits of financial services. However, a key part of this banking revolution is ensuring that the customers are protected when using such products. Fiinu, thanks to the leadership team’s advanced understanding of these new technologies, will be able to fill gaps in the market of current banking services, while ultimately ensuring that customers clearly know how its products work and ultimately helping them manage their money better”.\n\n—\n\n**About Fiinu**\n\nFiinu is a fintech start-up in the process of applying for its full UK banking license.\nThe ambition is to become a blockchain friendly bank that provides financial services to people and small businesses that feel excluded or underserved by the existing financial service sector. There is a growing demand for banks that will promote and assist individuals and businesses sporadic needs to access centralised banking services and Fiat money. Through the innovative FIINUSCORE™ credit rating system, we take into account factors about an applicant that the traditional credit referencing methodology does not. We are able to lend responsibly to consumers and small businesses against crypto-based assets and help their short-term credit needs with overdrafts whilst encouraging financial resiliency. Fiinu aims to be the bank that helps people manage their money better.\n\nFiinu is currently in the application process for its full UK banking license and therefore not yet open to customers.\nThe Fiinu White Paper is available at: https://assets.fiinu.com/v006/documents/prospectus-final-v1.4.pdf",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttp://www.pressat.co.uk/releases/astronaut-a-blockchain-platform-to-place-your-ico-investments-on-autopilot-e515021e5a4ef6b341b47792db6bc0a0/",
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      "body": "![astronaut.jpg](https://steemitimages.com/DQmZTHab3ADwDgtzcDcRyeYby9JYcPdV4DmQDxkbdfmjkri/astronaut.jpg)\n\nIndependent blockchain research company Astronaut have launched their Initial Coin Offering, opening up an investment syndicate‐style service, aimed towards protecting investors from unreliable ICOs within the blockchain ecosystem.\n\nAstronaut’s offering comes at a time where the ICO Token market is simultaneously a red hot topic for both potentially lucrative investment opportunities, and potentially fraudulent, unfulfilled promises, with naive investors remaining at the receiving end.\n\nBeyond the whitepaper\n\nThe building block of all ICO campaigns is the whitepaper, however in some instances, the whitepaper is the only instance and hint toward a company that an investor will ever see.\n\nThese whitepapers are supposed to be documents that represent the fundamentals and development plans of their respective projects. But today, most whitepapers are as good as promotional documents designed to entice investors into the projects.\n\nLooking beyond the whitepaper into the intrinsic and underlying philosophies of these projects, clearly understanding their goals and analyzing the reality of achieving advertised objectives is what Astronaut,using its research team, Picolo Research is offering investors in the crypto world.\n\nMatthew Dibb, CEO of Astronaut commented:\n\n“Our view is that organizations such as Picolo Research and Astronaut need to be established to critique the merits of upcoming ICOs to ensure that the blockchain ecosystem is not tainted by those who are taking advantage of it for personal financial gain.”\n\nA fast growing ecosystem\n\nThe entry of new products into the blockchain ecosystem is currently experiencing a significant surge. With over 60 new coin offerings every month, it is quite difficult for non‐professional analysts to make the most of the fast moving crypto market. The limited number of credible research firms in the industry makes it even more difficult for investors to differentiate between products that are genuine and those that are not.\n\nMost of the time, traditional token sale processes are not very transparent. This often arises when companies adopt unconventional methods to enable them to meet their targets. Hence, it is common to find situations where tokens are almost sold out internally or reserved before the actual public exposure.\n\nThen the inconsistency in methods of entry into different platforms can often be confusing and hinder intending participants from benefitting from token sales.\n\nA simplified investment process\n\nAs a research company, Astronaut, via Picolo Research is out to do all the rigorous work by streamlining the entire investment process; from application to fulfilment.\n\nBased on its global pedigree as one of the trusted providers of ICO due diligence, the Astronaut platform provides the opportunity for ASTRO token holders to enjoy exposure to a basket of researched token offerings.\n\nThe platform also simplifies the entry processes to ICOs, thereby minimizing risks and reducing the chance of missing out on promising opportunities by investors.\n\nAs the blockchain industry expands, more products will be created and the population and frequency of ICOs is expected to increase. As a matter of consequence, the level of difficulty for individual investors in analysing the market is bound to increase.\n\nWith dedicated researchers like Astronaut, investors can relax, show up on a platform where all the pointers are clear and gain exposure to a pool of clearly analysed opportunities.\n\nThe Astronaut ICO is open to investors now at: https://astronaut.capital/",
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