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      "body": "Secrets make us curious. They make us feel special when we are included and excluded when we are left out of the know.\n\nSecrets can damage our reputations and brands if they come out, embarrassing us. Think of the Whistle Blowers who have tried to damage big powerful brands and the brands of people in powerful positions. Some whether the storm without a scratch, while others are dashed to pieces on the rocks.\n\nThe difference is in who controls the narrative.\nThanks to the Internet, we are at the mercy of malicious gossip and fake news. Thanks to the Internet we can control the narrative of our brand story message instead of being at the mercy of a few powerful media outlets.\n\nUse the power of secrets to increase curiosity, inspire engagement, and foster loyalty. When you email your loyal customers a special code or information about a new product before the public knows, it can create a sense of importance in your customer. This is especially true when you pair it with a public campaign cloaked in secrecy.\nImagine if …\n\nImagine if a big brand created a video of a shape draped in silky fabric moving along it and people watching, waiting to see what is beneath the folds. The narrator tells us the brand has uncovered a story that will change how we live. A secret so powerful, it will rock our world. Then he says, but we can’t reveal the secret until … \n\nDo you want to know what is under the material and how it will affect your life?\n\nThat is the power of using secret. Add that loyal customers will be given a peek under the hood before the general public is made aware of this new discovery, you build anticipation and deeper loyalty. People like to be in the know and they like to let people know they are in the know by sharing that secret.\n\nThe brand can give their loyal customers the secret, plus a special offer, and some marketing materials during a pre-launch… then let them reveal the secret to the world, in essence stealing the thunder of the reveal. But that is the idea… the message in the hands of the people will spread further and faster with little cost to the brand.\nUse the power of the secret to release the power of word of mouth.\n\nIs Your Brand Story a Secret?\n\nI’ll let you in on a secret, many brands are a secret - even if they are shouting their message from the roof tops.\n\nIn this episode of BrandAPeel: Brand Storytelling in the Digital Age, Shannon Peel shares ideas to help brands expose their secrets to the world.\n\nhttps://www.marketapeel.agency/brandapeel-brand-storytelling-podcast/episode/3a4f0452/its-a-secret-brand-story",
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      "body": "I know that when it comes to my email list, the open rate is due to successfully managing and segmenting the list by removing those who don’t want to be there. You can’t have the intended outcome if you’ve got the wrong list. \n\nOnce we have a strategy, it’s time to choose our tools. \n\nI’ve used a variety of programs. Currently, I am using a new email marketing and automation program by RAYL.Apptive, a super app with interconnected tools to run marketing, sales, operations, finance, employees, and more. \n\nI’ve been using Zoho Campaigns for my emails, and I like how I can set up automated workflows and start each new subscribed email into an automated process. \n\nMailChimp was my standard go to, however I am not liking their new design platform. Plus, the open rate, no matter what segmentation I use is always only 27-32%, which I find frustrating. \n\nWhich email marketing tool do you prefer and why? Let me know in the comments. To get us started on a list of tools to use I asked a few people which programs they like.\n\nDiscover 42 Email marketing tricks https://www.marketapeel.agency/post/marketing-emails-that-sell\n![F61FC443-49F2-4716-80D2-E4922D1CE71A.jpeg](https://cdn.steemitimages.com/DQmeWQ4bJAKpCGCDyUEedNV66LGmB4CYEvoAc1xjQQ4GK9W/F61FC443-49F2-4716-80D2-E4922D1CE71A.jpeg)",
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      "body": "I found a YouTube video about the Spanish Flu - He created it in July 2020. He basically predicted how Covid would affect our lives from then ‘til now and how we as a society would react. \n\nThose who do not learn from history repeat it ... If you think these are unprecedented times - you flunked history class. \n\nhttps://youtu.be/d0AoRkmj9YM\n\n\n\n![C760924F-D4E4-4989-8357-D74BDFF8B6AA.png](https://cdn.steemitimages.com/DQmcZMVMtQXwpocbJBigqHSrGATQ2MfqrGaU2DxH7UUTxuN/C760924F-D4E4-4989-8357-D74BDFF8B6AA.png)",
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      "body": "Ever have a manager or co worker give you a backhanded compliment where they say good job. But ... And they do it in front of your whole team. \n\nFeels like the air is let out of your balloon and the recognition you deserve is no longer there.\n\nWell - It says more about the character of the person than it does about your work - as long as the job you did was the best you could do - you win. \n\nIn most cases it is because they feel threatened by others who do better than they do or they don’t like not being the centre of attention. \n\nChances are - They have no idea they are being jerks. They just open their mouths and out it pops or they hit send without assessing how their comments will be perceived. \n\nKeep doing the good work. \n\nSomeone somewhere is watching",
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      "body": "Ever feel used, unappreciated, put aside, overlooked, betrayal or any number of negative emotions in the workplace? \n\nI go through this when clients hire another firm, ask me to help them but there’s no $ to pay, and when I find out they’ve done an end run around me. \n\nI live alone - so no venting and truth be told - venting may help you feel better but the consequences of telling someone something they can then take out of context - puts you in a bad light and precarious place. \n\nSo what do you do? \n\nJournal?\nGo for a walk? \nHave a nap?\nWork on something else?\nLook for a different job? \n\nFor one thing you have no idea what their thought process was or why they decided to go one way over another. You may not have been the best choice or there may be a thousand other reasons why something happened like it did. \n\nIt is personal but you can’t take it personally. Confused? It is difficult. \n\nBasically - You have to not care, which is easier said than done.  Here is one way to get through the emotional storm. - Focus on you. \n\nHave a plan for yourself and work on that plan. Take a course to improve your skill set, read a book to find insight about how to have a better mindset, and build your digital brand by telling the right stories. \n\nYou have the opportunity to be seen by other employers, head hunters, and hiring managers by telling your brand story about what you are learning, the courses you are taking, and the skills you have. \n\nHow can you do this without sounding like a pompous arsehole?  Google Shannon Peel and discover lots of ideas, tips, and tricks. \n![52C38553-667B-438C-B085-8763BA201E3A.jpeg](https://cdn.steemitimages.com/DQmdUVAeR8btbfkRJjA7JqsZ4Q3L8Tbin1a5s72zKeAVba3/52C38553-667B-438C-B085-8763BA201E3A.jpeg)",
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      "body": "I never know whose going to show up or what we are going to talk about. \n\nToday I talked with two interesting and intelligent women about the brand story of women. \n\nHow it’s changed and evolved over time. \n\n\nhttps://open.spotify.com/episode/2f4Gh41PFaKGZpllgwAdSl?si=N4jmBW62RmadRBklmJyw7A",
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      "body": "According to the media, celebrities have the best lives, so what in the world would they have to get depressed about? Turns out, depression and anxiety go with the job. \n\nWe can get enough of celebrities' stories, especially if they fall from their pedestals, high above us lowly mortals. Considering the pressures, reversals of fortune, and the constant judgmental eye of the media, both traditional and social, I'm surprised they aren't all walking around depressed. \n\nTwenty to thirty years ago, any sign of vulnerability, weakness, or emotional breakdowns would have been a career killer. Thankfully, we've come a long way in just a few decades and we are having conversations about mental health and celebrities are inspiring others to get help and to be strong in their battle with depression. \n\n When I was a teenager, movies like Dead Poets Society and Heathers were beginning to explore darker topics of being a teenager. Today, teens have more resources, less morality shame, and a world of advice, yet suicide continues to rise to highs my generation never saw. In a world where fear leads our daily newsfeeds and global events disrupt our lives, it is important to continue to have an open dialogue about mental health with our teens. \n\nhttps://www.marketapeel.agency/post/celebrities-battling-depression-quotes",
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