VOTING POWER100.00%
DOWNVOTE POWER100.00%
RESOURCE CREDITS100.00%
REPUTATION PROGRESS27.87%
Net Worth
0.022USD
STEEM
0.198STEEM
SBD
0.023SBD
Effective Power
3.361SP
├── Own SP
0.000SP
└── Incoming DelegationsDeleg
+3.361SP
Detailed Balance
| STEEM | ||
| balance | 0.002STEEM | STEEM |
| market_balance | 0.000STEEM | STEEM |
| savings_balance | 0.000STEEM | STEEM |
| reward_steem_balance | 0.196STEEM | STEEM |
| STEEM POWER | ||
| Own SP | 0.000SP | SP |
| Delegated Out | 0.000SP | SP |
| Delegation In | 3.361SP | SP |
| Effective Power | 3.361SP | SP |
| Reward SP (pending) | 0.296SP | SP |
| SBD | ||
| sbd_balance | 0.000SBD | SBD |
| sbd_conversions | 0.000SBD | SBD |
| sbd_market_balance | 0.000SBD | SBD |
| savings_sbd_balance | 0.000SBD | SBD |
| reward_sbd_balance | 0.023SBD | SBD |
{
"balance": "0.002 STEEM",
"savings_balance": "0.000 STEEM",
"reward_steem_balance": "0.196 STEEM",
"vesting_shares": "0.000000 VESTS",
"delegated_vesting_shares": "0.000000 VESTS",
"received_vesting_shares": "5472.996220 VESTS",
"sbd_balance": "0.000 SBD",
"savings_sbd_balance": "0.000 SBD",
"reward_sbd_balance": "0.023 SBD",
"conversions": []
}Account Info
| name | maggielind |
| id | 1719289 |
| rank | 1,181,120 |
| reputation | 23136330132 |
| created | 2022-05-27T05:27:15 |
| recovery_account | steemcurator01 |
| proxy | None |
| post_count | 13 |
| comment_count | 0 |
| lifetime_vote_count | 0 |
| witnesses_voted_for | 0 |
| last_post | 2022-06-14T10:54:03 |
| last_root_post | 2022-06-14T10:54:03 |
| last_vote_time | 1970-01-01T00:00:00 |
| proxied_vsf_votes | 0, 0, 0, 0 |
| can_vote | 1 |
| voting_power | 0 |
| delayed_votes | 0 |
| balance | 0.002 STEEM |
| savings_balance | 0.000 STEEM |
| sbd_balance | 0.000 SBD |
| savings_sbd_balance | 0.000 SBD |
| vesting_shares | 0.000000 VESTS |
| delegated_vesting_shares | 0.000000 VESTS |
| received_vesting_shares | 5472.996220 VESTS |
| reward_vesting_balance | 537.273309 VESTS |
| vesting_balance | 0.000 STEEM |
| vesting_withdraw_rate | 0.000000 VESTS |
| next_vesting_withdrawal | 1969-12-31T23:59:59 |
| withdrawn | 0 |
| to_withdraw | 0 |
| withdraw_routes | 0 |
| savings_withdraw_requests | 0 |
| last_account_recovery | 1970-01-01T00:00:00 |
| reset_account | null |
| last_owner_update | 1970-01-01T00:00:00 |
| last_account_update | 1970-01-01T00:00:00 |
| mined | No |
| sbd_seconds | 0 |
| sbd_last_interest_payment | 1970-01-01T00:00:00 |
| savings_sbd_last_interest_payment | 1970-01-01T00:00:00 |
{
"id": 1719289,
"name": "maggielind",
"owner": {
"weight_threshold": 1,
"account_auths": [],
"key_auths": [
[
"STM6L2w41uJFxAp8WCV4euZrNK5rqRMojGtmJ4kE4PySXZi3TUYc1",
1
]
]
},
"active": {
"weight_threshold": 1,
"account_auths": [],
"key_auths": [
[
"STM75thNtMtFnzJztUW33s3PbWRgkwEiiwfYG11rt2owfryqo4pZL",
1
]
]
},
"posting": {
"weight_threshold": 1,
"account_auths": [],
"key_auths": [
[
"STM8EMTgnpuEMvXqqec3vRnw3qEV6TsKBqADYxEynZZNBwstGF91b",
1
]
]
},
"memo_key": "STM58wsnMWTiUBwH1qr5HfASFAPmGxJuUn5KfGpRTTJQv9P985TPJ",
"json_metadata": "{}",
"posting_json_metadata": "",
"proxy": "",
"last_owner_update": "1970-01-01T00:00:00",
"last_account_update": "1970-01-01T00:00:00",
"created": "2022-05-27T05:27:15",
"mined": false,
"recovery_account": "steemcurator01",
"last_account_recovery": "1970-01-01T00:00:00",
"reset_account": "null",
"comment_count": 0,
"lifetime_vote_count": 0,
"post_count": 13,
"can_vote": true,
"voting_manabar": {
"current_mana": "5472996220",
"last_update_time": 1769183421
},
"downvote_manabar": {
"current_mana": 1368249055,
"last_update_time": 1769183421
},
"voting_power": 0,
"balance": "0.002 STEEM",
"savings_balance": "0.000 STEEM",
"sbd_balance": "0.000 SBD",
"sbd_seconds": "0",
"sbd_seconds_last_update": "1970-01-01T00:00:00",
"sbd_last_interest_payment": "1970-01-01T00:00:00",
"savings_sbd_balance": "0.000 SBD",
"savings_sbd_seconds": "0",
"savings_sbd_seconds_last_update": "1970-01-01T00:00:00",
"savings_sbd_last_interest_payment": "1970-01-01T00:00:00",
"savings_withdraw_requests": 0,
"reward_sbd_balance": "0.023 SBD",
"reward_steem_balance": "0.196 STEEM",
"reward_vesting_balance": "537.273309 VESTS",
"reward_vesting_steem": "0.296 STEEM",
"vesting_shares": "0.000000 VESTS",
"delegated_vesting_shares": "0.000000 VESTS",
"received_vesting_shares": "5472.996220 VESTS",
"vesting_withdraw_rate": "0.000000 VESTS",
"next_vesting_withdrawal": "1969-12-31T23:59:59",
"withdrawn": 0,
"to_withdraw": 0,
"withdraw_routes": 0,
"curation_rewards": 0,
"posting_rewards": 587,
"proxied_vsf_votes": [
0,
0,
0,
0
],
"witnesses_voted_for": 0,
"last_post": "2022-06-14T10:54:03",
"last_root_post": "2022-06-14T10:54:03",
"last_vote_time": "1970-01-01T00:00:00",
"post_bandwidth": 0,
"pending_claimed_accounts": 0,
"vesting_balance": "0.000 STEEM",
"reputation": "23136330132",
"transfer_history": [],
"market_history": [],
"post_history": [],
"vote_history": [],
"other_history": [],
"witness_votes": [],
"tags_usage": [],
"guest_bloggers": [],
"rank": 1181120
}Withdraw Routes
| Incoming | Outgoing |
|---|---|
Empty | Empty |
{
"incoming": [],
"outgoing": []
}From Date
To Date
steemdelegated 3.361 SP to @maggielind2026/01/23 15:50:21
steemdelegated 3.361 SP to @maggielind
2026/01/23 15:50:21
| delegator | steem |
| delegatee | maggielind |
| vesting shares | 5472.996220 VESTS |
| Transaction Info | Block #102861441/Trx f30ce29d0b160d5b871367abd209c947675cfc42 |
View Raw JSON Data
{
"trx_id": "f30ce29d0b160d5b871367abd209c947675cfc42",
"block": 102861441,
"trx_in_block": 3,
"op_in_trx": 0,
"virtual_op": 0,
"timestamp": "2026-01-23T15:50:21",
"op": [
"delegate_vesting_shares",
{
"delegator": "steem",
"delegatee": "maggielind",
"vesting_shares": "5472.996220 VESTS"
}
]
}steemdelegated 3.462 SP to @maggielind2024/12/17 11:04:06
steemdelegated 3.462 SP to @maggielind
2024/12/17 11:04:06
| delegator | steem |
| delegatee | maggielind |
| vesting shares | 5637.215417 VESTS |
| Transaction Info | Block #91307730/Trx b1044eb67631c5c9e228abd3b83126b95e5b239d |
View Raw JSON Data
{
"trx_id": "b1044eb67631c5c9e228abd3b83126b95e5b239d",
"block": 91307730,
"trx_in_block": 5,
"op_in_trx": 0,
"virtual_op": 0,
"timestamp": "2024-12-17T11:04:06",
"op": [
"delegate_vesting_shares",
{
"delegator": "steem",
"delegatee": "maggielind",
"vesting_shares": "5637.215417 VESTS"
}
]
}steemdelegated 3.566 SP to @maggielind2023/11/14 02:46:06
steemdelegated 3.566 SP to @maggielind
2023/11/14 02:46:06
| delegator | steem |
| delegatee | maggielind |
| vesting shares | 5806.348949 VESTS |
| Transaction Info | Block #79861908/Trx 4a3434fc7a79cc6b7efb887da680c00caf958040 |
View Raw JSON Data
{
"trx_id": "4a3434fc7a79cc6b7efb887da680c00caf958040",
"block": 79861908,
"trx_in_block": 1,
"op_in_trx": 0,
"virtual_op": 0,
"timestamp": "2023-11-14T02:46:06",
"op": [
"delegate_vesting_shares",
{
"delegator": "steem",
"delegatee": "maggielind",
"vesting_shares": "5806.348949 VESTS"
}
]
}steemdelegated 5.370 SP to @maggielind2023/09/22 01:21:21
steemdelegated 5.370 SP to @maggielind
2023/09/22 01:21:21
| delegator | steem |
| delegatee | maggielind |
| vesting shares | 8743.627735 VESTS |
| Transaction Info | Block #78352050/Trx 477e6b0d00ad75583fdbf6be8a0aec460e378303 |
View Raw JSON Data
{
"trx_id": "477e6b0d00ad75583fdbf6be8a0aec460e378303",
"block": 78352050,
"trx_in_block": 3,
"op_in_trx": 0,
"virtual_op": 0,
"timestamp": "2023-09-22T01:21:21",
"op": [
"delegate_vesting_shares",
{
"delegator": "steem",
"delegatee": "maggielind",
"vesting_shares": "8743.627735 VESTS"
}
]
}steemdelegated 5.506 SP to @maggielind2022/11/03 14:43:06
steemdelegated 5.506 SP to @maggielind
2022/11/03 14:43:06
| delegator | steem |
| delegatee | maggielind |
| vesting shares | 8965.309173 VESTS |
| Transaction Info | Block #69116860/Trx 0b154ac2fd93e403328b4696c2ccd1211f6e82c2 |
View Raw JSON Data
{
"trx_id": "0b154ac2fd93e403328b4696c2ccd1211f6e82c2",
"block": 69116860,
"trx_in_block": 3,
"op_in_trx": 0,
"virtual_op": 0,
"timestamp": "2022-11-03T14:43:06",
"op": [
"delegate_vesting_shares",
{
"delegator": "steem",
"delegatee": "maggielind",
"vesting_shares": "8965.309173 VESTS"
}
]
}trx-steemsent 0.001 STEEM to @maggielind- "maggielind Turn your Tron into STEEM -> Send 15+ TRX to TUep3qrvP4QwqHtoXJjdQ6Q7JRQdyuaJQH / with your steem username (no @) in the memo field, and get back The market value of your tron -> in steem."2022/09/03 17:05:09
trx-steemsent 0.001 STEEM to @maggielind- "maggielind Turn your Tron into STEEM -> Send 15+ TRX to TUep3qrvP4QwqHtoXJjdQ6Q7JRQdyuaJQH / with your steem username (no @) in the memo field, and get back The market value of your tron -> in steem."
2022/09/03 17:05:09
| from | trx-steem |
| to | maggielind |
| amount | 0.001 STEEM |
| memo | maggielind Turn your Tron into STEEM -> Send 15+ TRX to TUep3qrvP4QwqHtoXJjdQ6Q7JRQdyuaJQH / with your steem username (no @) in the memo field, and get back The market value of your tron -> in steem. |
| Transaction Info | Block #67372004/Trx 75f539ac2217b99ffe441d5edb73dd402d2ef255 |
View Raw JSON Data
{
"trx_id": "75f539ac2217b99ffe441d5edb73dd402d2ef255",
"block": 67372004,
"trx_in_block": 17,
"op_in_trx": 0,
"virtual_op": 0,
"timestamp": "2022-09-03T17:05:09",
"op": [
"transfer",
{
"from": "trx-steem",
"to": "maggielind",
"amount": "0.001 STEEM",
"memo": "maggielind Turn your Tron into STEEM -> Send 15+ TRX to TUep3qrvP4QwqHtoXJjdQ6Q7JRQdyuaJQH / with your steem username (no @) in the memo field, and get back The market value of your tron -> in steem."
}
]
}maggielindreceived 0.025 STEEM, 0.028 SP author reward for @maggielind / easter-just-got-better-with-a-bacon-stuffed-chocolate-bunny2022/06/20 13:26:15
maggielindreceived 0.025 STEEM, 0.028 SP author reward for @maggielind / easter-just-got-better-with-a-bacon-stuffed-chocolate-bunny
2022/06/20 13:26:15
| author | maggielind |
| permlink | easter-just-got-better-with-a-bacon-stuffed-chocolate-bunny |
| sbd payout | 0.000 SBD |
| steem payout | 0.025 STEEM |
| vesting payout | 45.342343 VESTS |
| Transaction Info | Block #65223429/Virtual Operation #3 |
View Raw JSON Data
{
"trx_id": "0000000000000000000000000000000000000000",
"block": 65223429,
"trx_in_block": 4294967295,
"op_in_trx": 0,
"virtual_op": 3,
"timestamp": "2022-06-20T13:26:15",
"op": [
"author_reward",
{
"author": "maggielind",
"permlink": "easter-just-got-better-with-a-bacon-stuffed-chocolate-bunny",
"sbd_payout": "0.000 SBD",
"steem_payout": "0.025 STEEM",
"vesting_payout": "45.342343 VESTS"
}
]
}maggielindreceived 0.023 STEEM, 0.026 SP author reward for @maggielind / you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature2022/06/17 11:21:54
maggielindreceived 0.023 STEEM, 0.026 SP author reward for @maggielind / you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature
2022/06/17 11:21:54
| author | maggielind |
| permlink | you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature |
| sbd payout | 0.000 SBD |
| steem payout | 0.023 STEEM |
| vesting payout | 41.725777 VESTS |
| Transaction Info | Block #65135027/Virtual Operation #3 |
View Raw JSON Data
{
"trx_id": "0000000000000000000000000000000000000000",
"block": 65135027,
"trx_in_block": 4294967295,
"op_in_trx": 0,
"virtual_op": 3,
"timestamp": "2022-06-17T11:21:54",
"op": [
"author_reward",
{
"author": "maggielind",
"permlink": "you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature",
"sbd_payout": "0.000 SBD",
"steem_payout": "0.023 STEEM",
"vesting_payout": "41.725777 VESTS"
}
]
}maggielindreceived 0.023 STEEM, 0.026 SP author reward for @maggielind / target-candles-to-make-your-whole-house-smell-like-summer2022/06/16 11:23:09
maggielindreceived 0.023 STEEM, 0.026 SP author reward for @maggielind / target-candles-to-make-your-whole-house-smell-like-summer
2022/06/16 11:23:09
| author | maggielind |
| permlink | target-candles-to-make-your-whole-house-smell-like-summer |
| sbd payout | 0.000 SBD |
| steem payout | 0.023 STEEM |
| vesting payout | 41.729285 VESTS |
| Transaction Info | Block #65106402/Virtual Operation #3 |
View Raw JSON Data
{
"trx_id": "0000000000000000000000000000000000000000",
"block": 65106402,
"trx_in_block": 4294967295,
"op_in_trx": 0,
"virtual_op": 3,
"timestamp": "2022-06-16T11:23:09",
"op": [
"author_reward",
{
"author": "maggielind",
"permlink": "target-candles-to-make-your-whole-house-smell-like-summer",
"sbd_payout": "0.000 SBD",
"steem_payout": "0.023 STEEM",
"vesting_payout": "41.729285 VESTS"
}
]
}maggielindreceived 0.023 STEEM, 0.027 SP author reward for @maggielind / a-vampire-falls-for-a-vampire-slayer-in-netflix-s-first-kill2022/06/15 08:57:12
maggielindreceived 0.023 STEEM, 0.027 SP author reward for @maggielind / a-vampire-falls-for-a-vampire-slayer-in-netflix-s-first-kill
2022/06/15 08:57:12
| author | maggielind |
| permlink | a-vampire-falls-for-a-vampire-slayer-in-netflix-s-first-kill |
| sbd payout | 0.000 SBD |
| steem payout | 0.023 STEEM |
| vesting payout | 43.547636 VESTS |
| Transaction Info | Block #65074865/Virtual Operation #3 |
View Raw JSON Data
{
"trx_id": "0000000000000000000000000000000000000000",
"block": 65074865,
"trx_in_block": 4294967295,
"op_in_trx": 0,
"virtual_op": 3,
"timestamp": "2022-06-15T08:57:12",
"op": [
"author_reward",
{
"author": "maggielind",
"permlink": "a-vampire-falls-for-a-vampire-slayer-in-netflix-s-first-kill",
"sbd_payout": "0.000 SBD",
"steem_payout": "0.023 STEEM",
"vesting_payout": "43.547636 VESTS"
}
]
}maggielindreceived 0.022 STEEM, 0.025 SP author reward for @maggielind / dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top2022/06/14 10:59:48
maggielindreceived 0.022 STEEM, 0.025 SP author reward for @maggielind / dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top
2022/06/14 10:59:48
| author | maggielind |
| permlink | dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top |
| sbd payout | 0.000 SBD |
| steem payout | 0.022 STEEM |
| vesting payout | 39.921735 VESTS |
| Transaction Info | Block #65048663/Virtual Operation #3 |
View Raw JSON Data
{
"trx_id": "0000000000000000000000000000000000000000",
"block": 65048663,
"trx_in_block": 4294967295,
"op_in_trx": 0,
"virtual_op": 3,
"timestamp": "2022-06-14T10:59:48",
"op": [
"author_reward",
{
"author": "maggielind",
"permlink": "dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top",
"sbd_payout": "0.000 SBD",
"steem_payout": "0.022 STEEM",
"vesting_payout": "39.921735 VESTS"
}
]
}maggielindpublished a new post: 60-of-indian-cmos-to-have-budgets-for-influencer-marketing-in-2021-clanconnect2022/06/14 10:54:03
maggielindpublished a new post: 60-of-indian-cmos-to-have-budgets-for-influencer-marketing-in-2021-clanconnect
2022/06/14 10:54:03
| parent author | |
| parent permlink | hive-175294 |
| author | maggielind |
| permlink | 60-of-indian-cmos-to-have-budgets-for-influencer-marketing-in-2021-clanconnect |
| title | 60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect |
| body |  60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect As per ClanConnect.ai India’s primary research on the influencer marketing industry, the platform found the increasing significance of influencers in brand building. 50% of CMOs believe Instagram is the most effective platform for influencer campaigns. 52% of brands engaged more than 10 influencers in 2020. Over 50% of marketers set to increase influencer marketing spends in 2021. 60.87% CMOs believe influencer marketing can become a part of affiliate campaigns Research Findings on CMOs in India Given the growing affinity of consumers towards digital platforms to connect with brands, influencer activity has grown exponentially in India. In 2020, as brands solidified their online presence due to the COVID-19 outbreak, influencers became a part of the mainstream marketing plans. Against this backdrop, ClanConnect.ai, India’s first and only AI-driven influencer marketing platform, recently gleaned insights into the state of influencer marketing in India. In the country’s foremost researchers on the influencer marketing space, ClanConnect.ai collated insights from CMOs of leading brands across the FMCG, Infrastructure, Fashion, and Textile, Media and Entertainment, BFSI, Pharmaceuticals space. According to the data, 78% of marketing leaders leveraged influencer marketing in 2020, while a little over 13% of them initiated influencer activity for the first time in 2020. Interestingly, 52% of brands engaged more than 10 influencers in 2020, which coincides with the accelerated growth of the sector in the last year. Greater spends on influencer marketing In terms of marketing spends, ClanConnect.ai found that budgets allocated to influencer marketing grew significantly in 2020 as compared to 2019. In fact, 39.13% of the CMOs mentioned an increase in spends on influencer marketing. The other 60.87% saw no change in spends between 2019 and 2020. Furthermore, more than 50% of the respondents increased their marketing spends in 2020 vis-à-vis 2019, indicating the growing trust that industry-leading brands are placing in influencers for bolstering their brand message among the target audience. Now, as influencer marketing has assumed a mainstream stature, 58.70% of CMOs are allocating separate budgets for influencer activities in their 2021 marketing plans. Simultaneously, 52.17% have decided to increase spends in 2021 as compared to 2020. It is not surprising, then, that almost 90% of CMOs are considering aligning up to 25% of their entire marketing budget towards influencer-led activities in the current year. Moreover, over 50% of the respondents are interested in increasing budgets by up to 25% in 2021. Such targeted financial investment in influencer marketing will provide a fillip to this space, catalyzing its growth over the coming months. Mapping the immense scope in the influencer marketing space There is no dearth of social media channels that brands can leverage for their influencer campaigns today. While 50% of CMOs find Instagram to be the most effective platform for these campaigns, 23.91% prefer LinkedIn, and 15.22% identify YouTube as their go-to platform. Deep-diving into intent, ClanConnect.ai found that brands are investing in influencer-led activities to increase sales, create awareness on new products and create a library of user-generated content, a practice that has proven its potential in engaging and retaining consumers. 60.87% of CMOs also believe that the ambit of influencer marketing can also expand into affiliate campaigns, further indicating the great, untapped potential of the sector. In another interesting finding, the survey revealed that almost 87% of CMOs prefer to conduct up to 25% of their influencer campaigns with micro-influencers. This proves that brands prefer to engage with influencers who have a dedicated, loyal following even if the number of followers does not go into the millions. Speaking on the findings, Kunal Kishore Sinha, Co-founder, and COO – ClanConnect.ai, said: “Influencer marketing is at the cusp of exponential growth. It is the veritable future of marketing, a fact that is evident from this first-of-its-kind survey report. At ClanConnect.ai, we are excited to be at the forefront of such a fast-growing sector and are geared up to gain further scale in the coming months.” As the importance of influencer marketing becomes apparent, over 41% of brands have taken the onus of managing influencer marketing mandates. On the flip side, 15% of them are employing dedicated influencer marketing platforms and marketplaces to create and manage highly targeted and impactful campaigns. However, 89.13% of CMOs are concerned about influencer fraud in the form of fake followers and engagement. About ClanConnect.ai India’s first and only AI-driven influencer marketing platform, ClanConnect.ai was launched with a vision to transform the digital marketing landscape by placing power in the hands of the brands and the hands of the influencer. Founded by industry stalwarts Kunal Kishore Sinha, Sagar Pushp, and Anshai Lal, ClanConnect.ai ensures that vast amounts of data are crunched real-time, providing end-users with the best possible insights to make completely informed decisions and maximize ROI on their influencer marketing campaigns. The platform allows brands to experience a world of content creators that impact a large global audience, connect with the most powerful online influencers for their brand, and reinforce a strong online presence. By bringing discovery, management, and performance analytics to one platform, ClanConnect.ai helps brands identify and partner with more relevant influencers. Simply put, it empowers brands and influencers to build their network, build their clan. |
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"permlink": "60-of-indian-cmos-to-have-budgets-for-influencer-marketing-in-2021-clanconnect",
"title": "60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect",
"body": "\n60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect\nAs per ClanConnect.ai India’s primary research on the influencer marketing industry, the platform found the increasing significance of influencers in brand building. 50% of CMOs believe Instagram is the most effective platform for influencer campaigns. 52% of brands engaged more than 10 influencers in 2020. Over 50% of marketers set to increase influencer marketing spends in 2021. 60.87% CMOs believe influencer marketing can become a part of affiliate campaigns\n\nResearch Findings on CMOs in India\nGiven the growing affinity of consumers towards digital platforms to connect with brands, influencer activity has grown exponentially in India. In 2020, as brands solidified their online presence due to the COVID-19 outbreak, influencers became a part of the mainstream marketing plans. Against this backdrop, ClanConnect.ai, India’s first and only AI-driven influencer marketing platform, recently gleaned insights into the state of influencer marketing in India.\n\nIn the country’s foremost researchers on the influencer marketing space, ClanConnect.ai collated insights from CMOs of leading brands across the FMCG, Infrastructure, Fashion, and Textile, Media and Entertainment, BFSI, Pharmaceuticals space. According to the data, 78% of marketing leaders leveraged influencer marketing in 2020, while a little over 13% of them initiated influencer activity for the first time in 2020. Interestingly, 52% of brands engaged more than 10 influencers in 2020, which coincides with the accelerated growth of the sector in the last year.\n\nGreater spends on influencer marketing\nIn terms of marketing spends, ClanConnect.ai found that budgets allocated to influencer marketing grew significantly in 2020 as compared to 2019. In fact, 39.13% of the CMOs mentioned an increase in spends on influencer marketing. The other 60.87% saw no change in spends between 2019 and 2020.\n\nFurthermore, more than 50% of the respondents increased their marketing spends in 2020 vis-à-vis 2019, indicating the growing trust that industry-leading brands are placing in influencers for bolstering their brand message among the target audience.\n\nNow, as influencer marketing has assumed a mainstream stature, 58.70% of CMOs are allocating separate budgets for influencer activities in their 2021 marketing plans. Simultaneously, 52.17% have decided to increase spends in 2021 as compared to 2020. It is not surprising, then, that almost 90% of CMOs are considering aligning up to 25% of their entire marketing budget towards influencer-led activities in the current year.\n\nMoreover, over 50% of the respondents are interested in increasing budgets by up to 25% in 2021. Such targeted financial investment in influencer marketing will provide a fillip to this space, catalyzing its growth over the coming months.\n\nMapping the immense scope in the influencer marketing space\nThere is no dearth of social media channels that brands can leverage for their influencer campaigns today. While 50% of CMOs find Instagram to be the most effective platform for these campaigns, 23.91% prefer LinkedIn, and 15.22% identify YouTube as their go-to platform.\n\nDeep-diving into intent, ClanConnect.ai found that brands are investing in influencer-led activities to increase sales, create awareness on new products and create a library of user-generated content, a practice that has proven its potential in engaging and retaining consumers. 60.87% of CMOs also believe that the ambit of influencer marketing can also expand into affiliate campaigns, further indicating the great, untapped potential of the sector.\n\nIn another interesting finding, the survey revealed that almost 87% of CMOs prefer to conduct up to 25% of their influencer campaigns with micro-influencers. This proves that brands prefer to engage with influencers who have a dedicated, loyal following even if the number of followers does not go into the millions.\n\nSpeaking on the findings, Kunal Kishore Sinha, Co-founder, and COO – ClanConnect.ai, said:\n\n“Influencer marketing is at the cusp of exponential growth. It is the veritable future of marketing, a fact that is evident from this first-of-its-kind survey report. At ClanConnect.ai, we are excited to be at the forefront of such a fast-growing sector and are geared up to gain further scale in the coming months.”\n\nAs the importance of influencer marketing becomes apparent, over 41% of brands have taken the onus of managing influencer marketing mandates. On the flip side, 15% of them are employing dedicated influencer marketing platforms and marketplaces to create and manage highly targeted and impactful campaigns. However, 89.13% of CMOs are concerned about influencer fraud in the form of fake followers and engagement.\n\nAbout ClanConnect.ai\nIndia’s first and only AI-driven influencer marketing platform, ClanConnect.ai was launched with a vision to transform the digital marketing landscape by placing power in the hands of the brands and the hands of the influencer. Founded by industry stalwarts Kunal Kishore Sinha, Sagar Pushp, and Anshai Lal, ClanConnect.ai ensures that vast amounts of data are crunched real-time, providing end-users with the best possible insights to make completely informed decisions and maximize ROI on their influencer marketing campaigns.\n\nThe platform allows brands to experience a world of content creators that impact a large global audience, connect with the most powerful online influencers for their brand, and reinforce a strong online presence. By bringing discovery, management, and performance analytics to one platform, ClanConnect.ai helps brands identify and partner with more relevant influencers. Simply put, it empowers brands and influencers to build their network, build their clan.",
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2022/06/13 13:32:06
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2022/06/13 13:31:54
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}maggielindpublished a new post: easter-just-got-better-with-a-bacon-stuffed-chocolate-bunny2022/06/13 13:26:15
maggielindpublished a new post: easter-just-got-better-with-a-bacon-stuffed-chocolate-bunny
2022/06/13 13:26:15
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}maggielindreceived 0.019 STEEM, 0.023 SP author reward for @maggielind / meet-the-stars-of-movie-musical-the-color-purple2022/06/13 07:55:00
maggielindreceived 0.019 STEEM, 0.023 SP author reward for @maggielind / meet-the-stars-of-movie-musical-the-color-purple
2022/06/13 07:55:00
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}2022/06/10 11:27:06
2022/06/10 11:27:06
| parent author | maggielind |
| parent permlink | you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature |
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2022/06/10 11:26:54
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}maggielindpublished a new post: you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature2022/06/10 11:21:54
maggielindpublished a new post: you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature
2022/06/10 11:21:54
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| permlink | you-can-find-your-musical-aura-thanks-to-spotify-s-new-feature |
| title | You Can Find Your Musical Aura Thanks to Spotify's New Feature |
| body |  You Can Find Your Musical Aura Thanks to Spotify's New Feature |
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2022/06/10 07:13:12
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}2022/06/09 11:28:21
2022/06/09 11:28:21
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2022/06/09 11:28:12
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}maggielindpublished a new post: target-candles-to-make-your-whole-house-smell-like-summer2022/06/09 11:23:09
maggielindpublished a new post: target-candles-to-make-your-whole-house-smell-like-summer
2022/06/09 11:23:09
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| author | maggielind |
| permlink | target-candles-to-make-your-whole-house-smell-like-summer |
| title | Target Candles to Make Your Whole House Smell Like Summer |
| body |  Target Candles to Make Your Whole House Smell Like Summer |
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2022/06/09 10:42:39
| voter | lorengraay |
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}maggielindreceived 0.005 SBD, 0.022 SP author reward for @maggielind / how-cassandra-bankson-became-your-acne-big-sister-with-over-1-5m-youtube-followers2022/06/08 12:38:48
maggielindreceived 0.005 SBD, 0.022 SP author reward for @maggielind / how-cassandra-bankson-became-your-acne-big-sister-with-over-1-5m-youtube-followers
2022/06/08 12:38:48
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| steem payout | 0.000 STEEM |
| vesting payout | 36.310475 VESTS |
| Transaction Info | Block #64878772/Virtual Operation #3 |
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}2022/06/08 09:02:36
2022/06/08 09:02:36
| parent author | maggielind |
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| title | |
| body | [](https://steemitwallet.com/~witnesses) |
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2022/06/08 09:02:24
| voter | successgr.with |
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| Transaction Info | Block #64874463/Trx 43d5f4bc7abdb7be07f7768abd4a3b58f6cdf153 |
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}maggielindpublished a new post: a-vampire-falls-for-a-vampire-slayer-in-netflix-s-first-kill2022/06/08 08:57:12
maggielindpublished a new post: a-vampire-falls-for-a-vampire-slayer-in-netflix-s-first-kill
2022/06/08 08:57:12
| parent author | |
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| permlink | a-vampire-falls-for-a-vampire-slayer-in-netflix-s-first-kill |
| title | A Vampire Falls For a Vampire Slayer in Netflix's "First Kill" |
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| Transaction Info | Block #64874360/Trx 47cff1ac174de97a8b03de16fdd46c4ba9b0d8fd |
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2022/06/07 11:49:30
| voter | profitfirst |
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| permlink | how-cassandra-bankson-became-your-acne-big-sister-with-over-1-5m-youtube-followers |
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}2022/06/07 11:04:57
2022/06/07 11:04:57
| parent author | maggielind |
| parent permlink | dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top |
| author | successgr.with |
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| title | |
| body | [](https://steemitwallet.com/~witnesses) |
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}2022/06/07 11:04:48
2022/06/07 11:04:48
| voter | successgr.with |
| author | maggielind |
| permlink | dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top |
| weight | 200 (2.00%) |
| Transaction Info | Block #64848204/Trx f6afd7354b0c8d059c3ad6010af8dbf7d094927b |
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}maggielindpublished a new post: dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top2022/06/07 10:59:48
maggielindpublished a new post: dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top
2022/06/07 10:59:48
| parent author | |
| parent permlink | justshoplife |
| author | maggielind |
| permlink | dua-lipa-covers-vogue-in-a-sheer-midi-dress-and-white-tank-top |
| title | Dua Lipa Covers Vogue in a Sheer Midi Dress and White Tank Top |
| body |  Dua Lipa Covers Vogue in a Sheer Midi Dress and White Tank Top |
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| Transaction Info | Block #64848104/Trx 9f71fc16e2e56d4309b384bba2f7e6ebb459d8a4 |
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}2022/06/07 09:58:03
2022/06/07 09:58:03
| voter | leaelui |
| author | maggielind |
| permlink | j-balvin-is-launching-oye-a-bilingual-mental-health-app-inspired-by-his-own-struggle |
| weight | 10000 (100.00%) |
| Transaction Info | Block #64846873/Trx 33acda1cd5ca24965a551a78550e60007bbd0bff |
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}charissegupvoted (100.00%) @maggielind / meet-the-stars-of-movie-musical-the-color-purple2022/06/07 07:16:51
charissegupvoted (100.00%) @maggielind / meet-the-stars-of-movie-musical-the-color-purple
2022/06/07 07:16:51
| voter | charisseg |
| author | maggielind |
| permlink | meet-the-stars-of-movie-musical-the-color-purple |
| weight | 10000 (100.00%) |
| Transaction Info | Block #64843662/Trx 4448cef40194b726679b1b959d285ee360acf7f2 |
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}maggielindreceived 0.005 SBD, 0.022 SP author reward for @maggielind / the-best-latina-moments-from-the-victoria-s-secret-fashion-show-in-gifs2022/06/07 06:55:27
maggielindreceived 0.005 SBD, 0.022 SP author reward for @maggielind / the-best-latina-moments-from-the-victoria-s-secret-fashion-show-in-gifs
2022/06/07 06:55:27
| author | maggielind |
| permlink | the-best-latina-moments-from-the-victoria-s-secret-fashion-show-in-gifs |
| sbd payout | 0.005 SBD |
| steem payout | 0.000 STEEM |
| vesting payout | 36.314211 VESTS |
| Transaction Info | Block #64843234/Virtual Operation #3 |
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}2022/06/06 08:00:15
2022/06/06 08:00:15
| parent author | maggielind |
| parent permlink | meet-the-stars-of-movie-musical-the-color-purple |
| author | successgr.with |
| permlink | re-meet-the-stars-of-movie-musical-the-color-purple-20220606t080015 |
| title | |
| body | [](https://steemitwallet.com/~witnesses) |
| json metadata | |
| Transaction Info | Block #64815835/Trx dcd0d41e43c1161e00571035e9d829ff2559e738 |
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}successgr.withupvoted (2.00%) @maggielind / meet-the-stars-of-movie-musical-the-color-purple2022/06/06 08:00:03
successgr.withupvoted (2.00%) @maggielind / meet-the-stars-of-movie-musical-the-color-purple
2022/06/06 08:00:03
| voter | successgr.with |
| author | maggielind |
| permlink | meet-the-stars-of-movie-musical-the-color-purple |
| weight | 200 (2.00%) |
| Transaction Info | Block #64815831/Trx 6c861a118c19f41da4d664684605d0a88a8c0fa7 |
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}maggielindpublished a new post: meet-the-stars-of-movie-musical-the-color-purple2022/06/06 07:55:00
maggielindpublished a new post: meet-the-stars-of-movie-musical-the-color-purple
2022/06/06 07:55:00
| parent author | |
| parent permlink | justshoplife |
| author | maggielind |
| permlink | meet-the-stars-of-movie-musical-the-color-purple |
| title | Meet the Stars of Movie Musical "The Color Purple" |
| body |  Meet the Stars of Movie Musical "The Color Purple" |
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| Transaction Info | Block #64815730/Trx 70e266d4b8607d9fa37dd804f60dbc88312d6022 |
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maggielindreceived 0.010 STEEM, 0.002 SBD, 0.022 SP author reward for @maggielind / celebs-are-runway-strutting-their-way-to-the-polls-to-the-beat-of-lizzo-s-vote-song
2022/06/06 07:23:57
| author | maggielind |
| permlink | celebs-are-runway-strutting-their-way-to-the-polls-to-the-beat-of-lizzo-s-vote-song |
| sbd payout | 0.002 SBD |
| steem payout | 0.010 STEEM |
| vesting payout | 36.317174 VESTS |
| Transaction Info | Block #64815110/Virtual Operation #4 |
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}steemdelegated 16.725 SP to @maggielind2022/06/06 04:40:36
steemdelegated 16.725 SP to @maggielind
2022/06/06 04:40:36
| delegator | steem |
| delegatee | maggielind |
| vesting shares | 27233.778278 VESTS |
| Transaction Info | Block #64811851/Trx 25fce4c33d4c9779d85b05bffafdc152dd26e5e3 |
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{
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}2022/06/04 07:41:48
2022/06/04 07:41:48
| parent author | maggielind |
| parent permlink | j-balvin-is-launching-oye-a-bilingual-mental-health-app-inspired-by-his-own-struggle |
| author | successgr.with |
| permlink | re-j-balvin-is-launching-oye-a-bilingual-mental-health-app-inspired-by-his-own-struggle-20220604t074148 |
| title | |
| body | [](https://steemitwallet.com/~witnesses) |
| json metadata | |
| Transaction Info | Block #64758068/Trx 4db44c6caf8d7210fcdddb68637e3d678abca35e |
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2022/06/04 07:36:39
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2022/06/03 12:18:48
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maggielindreceived 0.031 STEEM, 0.007 SBD, 0.066 SP author reward for @maggielind / is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped
2022/06/03 08:40:54
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2022/06/03 07:13:12
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2022/06/01 12:38:48
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2022/05/31 07:00:36
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2022/05/31 07:00:27
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maggielindpublished a new post: the-best-latina-moments-from-the-victoria-s-secret-fashion-show-in-gifs
2022/05/31 06:55:27
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2022/05/30 07:29:36
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2022/05/30 07:23:57
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| title | Celebs Are Runway-Strutting Their Way to the Polls to the Beat of Lizzo's "Vote" Song |
| body |  Celebs Are Runway-Strutting Their Way to the Polls to the Beat of Lizzo's "Vote" Song |
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2022/05/28 13:00:33
| voter | sageacademy |
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}claudiareplied to @maggielind / rcjaw92022/05/27 09:12:09
claudiareplied to @maggielind / rcjaw9
2022/05/27 09:12:09
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inertiaupvoted (100.00%) @maggielind / is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped
2022/05/27 09:09:54
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2022/05/27 08:47:09
| parent author | maggielind |
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| permlink | re-is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped-20220527t084710 |
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2022/05/27 08:47:00
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2022/05/27 08:41:03
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2022/05/27 08:41:00
| parent author | maggielind |
| parent permlink | is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped |
| author | steem.history |
| permlink | re-maggielind-is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped-20220527t084100466z |
| title | |
| body | Hello welcome to Steemit world! I'm @steem.history, who is steem witness. This is a recommended post for you.[Newcomers Guide](https://steemitdev.com/guide/@steemitblog/steemit-a-guide-for-newcomers) and [The Complete Steemit Etiquette Guide (Revision 2.0)](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) and, recommended community [Newcomers Community](https://steemit.com/trending/hive-172186) I wish you luck to your steemit activities.<center> https://cdn.steemitimages.com/DQmXHwdcNs5VPcBft1iSosPdHLpBNBfjuG84g3ffWhMw5JQ/image.png <sub>(The bots avatar has been created using https://robohash.org/)</sub> @steem.history ### My witness activity - [My aspiration for STEEM witness](https://steemit.com/hive-185836/@steem.history/my-aspiration-for-steem-witness-1601280729) - Provides information on Steem. [Reference](https://steemit.com/trending/hive-130095) - Supporting the Steem project. [SPUD4STEEM project](https://steemit.com/trending/spud4steem) - Supporting the community. [Newcomers Community](https://steemit.com/trending/hive-172186),[Steem Sri Lanka](https://steemit.com/trending/hive-133716) ,[WORLD OF XPILAR](https://steemit.com/trending/hive-185836), [GLOBAL STEEM](https://steemit.com/trending/hive-145160), [Scouts](https://steemit.com/trending/hive-181136), [Latino Community](https://steemit.com/trending/hive-188619) ### My featured posts - [The Complete Steemit Etiquette Guide (Revision 2.0) -Homage](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) [](https://steemlogin.com/sign/account-witness-vote?witness=steem.history&approve=1) <sub>please click it!</sub>  <sub>(Go to https://steemit.com/~witnesses and type fbslo at the bottom of the page)</sub> </center> |
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}maggielindpublished a new post: is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped2022/05/27 08:40:54
maggielindpublished a new post: is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped
2022/05/27 08:40:54
| parent author | |
| parent permlink | justshoplife |
| author | maggielind |
| permlink | is-this-viral-plant-packed-smoothie-a-gut-health-hack-or-overhyped |
| title | Is This Viral Plant-Packed Smoothie a Gut Health Hack, or Overhyped? |
| body | .webp) Is This Viral Plant-Packed Smoothie a Gut Health Hack, or Overhyped? |
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}executive-boardsent 0.001 STEEM to @maggielind- "❗ Hello maggielind, welcome to the STEEM ecosystem. The Executive Board is publishing insider infos at https://discord.gg/KyBbmhh on how you will be earning the most coins. It's easy, just follow the ..."2022/05/27 05:29:03
executive-boardsent 0.001 STEEM to @maggielind- "❗ Hello maggielind, welcome to the STEEM ecosystem. The Executive Board is publishing insider infos at https://discord.gg/KyBbmhh on how you will be earning the most coins. It's easy, just follow the ..."
2022/05/27 05:29:03
| from | executive-board |
| to | maggielind |
| amount | 0.001 STEEM |
| memo | ❗ Hello maggielind, welcome to the STEEM ecosystem. The Executive Board is publishing insider infos at https://discord.gg/KyBbmhh on how you will be earning the most coins. It's easy, just follow the instructions. THE 1000X BOOSTER KEY is already waiting for you over there too. 😉 Warm regards, The Executive Board. |
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}steemdelegated 18.608 SP to @maggielind2022/05/27 05:27:18
steemdelegated 18.608 SP to @maggielind
2022/05/27 05:27:18
| delegator | steem |
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}steemcurator01created a new account: @maggielind2022/05/27 05:27:15
steemcurator01created a new account: @maggielind
2022/05/27 05:27:15
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