VOTING POWER100.00%
DOWNVOTE POWER100.00%
RESOURCE CREDITS100.00%
REPUTATION PROGRESS71.71%
Net Worth
0.041USD
STEEM
0.072STEEM
SBD
0.061SBD
Effective Power
5.007SP
├── Own SP
0.126SP
└── Incoming DelegationsDeleg
+4.881SP
Detailed Balance
| STEEM | ||
| balance | 0.000STEEM | STEEM |
| market_balance | 0.000STEEM | STEEM |
| savings_balance | 0.000STEEM | STEEM |
| reward_steem_balance | 0.072STEEM | STEEM |
| STEEM POWER | ||
| Own SP | 0.126SP | SP |
| Delegated Out | 0.000SP | SP |
| Delegation In | 4.881SP | SP |
| Effective Power | 5.007SP | SP |
| Reward SP (pending) | 0.115SP | SP |
| SBD | ||
| sbd_balance | 0.000SBD | SBD |
| sbd_conversions | 0.000SBD | SBD |
| sbd_market_balance | 0.000SBD | SBD |
| savings_sbd_balance | 0.000SBD | SBD |
| reward_sbd_balance | 0.061SBD | SBD |
{
"balance": "0.000 STEEM",
"savings_balance": "0.000 STEEM",
"reward_steem_balance": "0.072 STEEM",
"vesting_shares": "204.180036 VESTS",
"delegated_vesting_shares": "0.000000 VESTS",
"received_vesting_shares": "7939.479770 VESTS",
"sbd_balance": "0.000 SBD",
"savings_sbd_balance": "0.000 SBD",
"reward_sbd_balance": "0.061 SBD",
"conversions": []
}Account Info
| name | liberdy |
| id | 822236 |
| rank | 1,243,425 |
| reputation | 3342924999 |
| created | 2018-03-12T13:02:45 |
| recovery_account | steem |
| proxy | None |
| post_count | 16 |
| comment_count | 0 |
| lifetime_vote_count | 0 |
| witnesses_voted_for | 0 |
| last_post | 2018-10-04T09:47:54 |
| last_root_post | 2018-10-04T09:47:54 |
| last_vote_time | 2018-10-04T09:48:03 |
| proxied_vsf_votes | 0, 0, 0, 0 |
| can_vote | 1 |
| voting_power | 0 |
| delayed_votes | 0 |
| balance | 0.000 STEEM |
| savings_balance | 0.000 STEEM |
| sbd_balance | 0.000 SBD |
| savings_sbd_balance | 0.000 SBD |
| vesting_shares | 204.180036 VESTS |
| delegated_vesting_shares | 0.000000 VESTS |
| received_vesting_shares | 7939.479770 VESTS |
| reward_vesting_balance | 233.156881 VESTS |
| vesting_balance | 0.000 STEEM |
| vesting_withdraw_rate | 0.000000 VESTS |
| next_vesting_withdrawal | 1969-12-31T23:59:59 |
| withdrawn | 0 |
| to_withdraw | 0 |
| withdraw_routes | 0 |
| savings_withdraw_requests | 0 |
| last_account_recovery | 1970-01-01T00:00:00 |
| reset_account | null |
| last_owner_update | 1970-01-01T00:00:00 |
| last_account_update | 2018-03-12T13:31:03 |
| mined | No |
| sbd_seconds | 0 |
| sbd_last_interest_payment | 1970-01-01T00:00:00 |
| savings_sbd_last_interest_payment | 1970-01-01T00:00:00 |
{
"active": {
"account_auths": [],
"key_auths": [
[
"STM8aM2CDtezpxUSTsuhmbfh967JeRyuSBa4svXmSfCrZY22eWuVy",
1
]
],
"weight_threshold": 1
},
"balance": "0.000 STEEM",
"can_vote": true,
"comment_count": 0,
"created": "2018-03-12T13:02:45",
"curation_rewards": 0,
"delegated_vesting_shares": "0.000000 VESTS",
"downvote_manabar": {
"current_mana": 2035914951,
"last_update_time": 1779072981
},
"guest_bloggers": [],
"id": 822236,
"json_metadata": "{\"profile\":{\"name\":\"Liberdy\",\"about\":\"Reclaim your data!\",\"website\":\"http://liberdy.io/\",\"cover_image\":\"https://i.imgur.com/Q6JlsuJ.png\",\"profile_image\":\"https://i.imgur.com/DEG0oFh.png\"}}",
"last_account_recovery": "1970-01-01T00:00:00",
"last_account_update": "2018-03-12T13:31:03",
"last_owner_update": "1970-01-01T00:00:00",
"last_post": "2018-10-04T09:47:54",
"last_root_post": "2018-10-04T09:47:54",
"last_vote_time": "2018-10-04T09:48:03",
"lifetime_vote_count": 0,
"market_history": [],
"memo_key": "STM8Uj68vn2YpFX2vn4QSTPPWoajWYAfrkmcQMefeafVxWKAfPjuV",
"mined": false,
"name": "liberdy",
"next_vesting_withdrawal": "1969-12-31T23:59:59",
"other_history": [],
"owner": {
"account_auths": [],
"key_auths": [
[
"STM7WBdWZhAwPRRkGfeBBdjKDEd4QuFpmbdhSr1jb1nZCgHdWaHEb",
1
]
],
"weight_threshold": 1
},
"pending_claimed_accounts": 0,
"post_bandwidth": 0,
"post_count": 16,
"post_history": [],
"posting": {
"account_auths": [],
"key_auths": [
[
"STM6cC6bi8KMu4ntciqXAv16CRHivfeNes7xkbtQ42984yBwvVWNg",
1
]
],
"weight_threshold": 1
},
"posting_json_metadata": "{\"profile\":{\"name\":\"Liberdy\",\"about\":\"Reclaim your data!\",\"website\":\"http://liberdy.io/\",\"cover_image\":\"https://i.imgur.com/Q6JlsuJ.png\",\"profile_image\":\"https://i.imgur.com/DEG0oFh.png\"}}",
"posting_rewards": 230,
"proxied_vsf_votes": [
0,
0,
0,
0
],
"proxy": "",
"received_vesting_shares": "7939.479770 VESTS",
"recovery_account": "steem",
"reputation": 3342924999,
"reset_account": "null",
"reward_sbd_balance": "0.061 SBD",
"reward_steem_balance": "0.072 STEEM",
"reward_vesting_balance": "233.156881 VESTS",
"reward_vesting_steem": "0.115 STEEM",
"savings_balance": "0.000 STEEM",
"savings_sbd_balance": "0.000 SBD",
"savings_sbd_last_interest_payment": "1970-01-01T00:00:00",
"savings_sbd_seconds": "0",
"savings_sbd_seconds_last_update": "1970-01-01T00:00:00",
"savings_withdraw_requests": 0,
"sbd_balance": "0.000 SBD",
"sbd_last_interest_payment": "1970-01-01T00:00:00",
"sbd_seconds": "0",
"sbd_seconds_last_update": "1970-01-01T00:00:00",
"tags_usage": [],
"to_withdraw": 0,
"transfer_history": [],
"vesting_balance": "0.000 STEEM",
"vesting_shares": "204.180036 VESTS",
"vesting_withdraw_rate": "0.000000 VESTS",
"vote_history": [],
"voting_manabar": {
"current_mana": "8143659806",
"last_update_time": 1779072981
},
"voting_power": 0,
"withdraw_routes": 0,
"withdrawn": 0,
"witness_votes": [],
"witnesses_voted_for": 0,
"rank": 1243425
}Withdraw Routes
| Incoming | Outgoing |
|---|---|
Empty | Empty |
{
"incoming": [],
"outgoing": []
}From Date
To Date
2026/05/18 02:56:21
2026/05/18 02:56:21
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 7939.479770 VESTS |
| Transaction Info | Block #106146655/Trx 4b24267c5cbe0111a12b5190b9f317a4f96de9a8 |
View Raw JSON Data
{
"block": 106146655,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "7939.479770 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-05-18T02:56:21",
"trx_id": "4b24267c5cbe0111a12b5190b9f317a4f96de9a8",
"trx_in_block": 0,
"virtual_op": 0
}2026/05/12 14:41:30
2026/05/12 14:41:30
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 5227.269365 VESTS |
| Transaction Info | Block #105988701/Trx d91e334db8f7209232d1aba61e60032ca205306e |
View Raw JSON Data
{
"block": 105988701,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "5227.269365 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-05-12T14:41:30",
"trx_id": "d91e334db8f7209232d1aba61e60032ca205306e",
"trx_in_block": 7,
"virtual_op": 0
}2026/04/26 02:13:03
2026/04/26 02:13:03
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 7951.995526 VESTS |
| Transaction Info | Block #105514232/Trx ccd65f21d57d1d7dd2e80424b325e70fbd257b36 |
View Raw JSON Data
{
"block": 105514232,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "7951.995526 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-04-26T02:13:03",
"trx_id": "ccd65f21d57d1d7dd2e80424b325e70fbd257b36",
"trx_in_block": 0,
"virtual_op": 0
}2026/01/23 14:58:57
2026/01/23 14:58:57
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 5268.816184 VESTS |
| Transaction Info | Block #102860416/Trx 17659782a07218fc9812054b7516341c2e7c21b0 |
View Raw JSON Data
{
"block": 102860416,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "5268.816184 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-01-23T14:58:57",
"trx_id": "17659782a07218fc9812054b7516341c2e7c21b0",
"trx_in_block": 2,
"virtual_op": 0
}2024/12/17 10:13:15
2024/12/17 10:13:15
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 5433.035381 VESTS |
| Transaction Info | Block #91306713/Trx 5ff56eaca4e83634b304d475bda30c8905996496 |
View Raw JSON Data
{
"block": 91306713,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "5433.035381 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2024-12-17T10:13:15",
"trx_id": "5ff56eaca4e83634b304d475bda30c8905996496",
"trx_in_block": 3,
"virtual_op": 0
}2023/11/14 01:55:27
2023/11/14 01:55:27
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 5602.168913 VESTS |
| Transaction Info | Block #79860899/Trx 389f78c9f9293e0ceb1515b8042211312a3f7a6c |
View Raw JSON Data
{
"block": 79860899,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "5602.168913 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2023-11-14T01:55:27",
"trx_id": "389f78c9f9293e0ceb1515b8042211312a3f7a6c",
"trx_in_block": 5,
"virtual_op": 0
}2023/09/22 00:59:00
2023/09/22 00:59:00
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 8539.447699 VESTS |
| Transaction Info | Block #78351603/Trx 304e1868373ecf0eec914a585b710db679fd2e61 |
View Raw JSON Data
{
"block": 78351603,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "8539.447699 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2023-09-22T00:59:00",
"trx_id": "304e1868373ecf0eec914a585b710db679fd2e61",
"trx_in_block": 0,
"virtual_op": 0
}2022/11/03 14:23:18
2022/11/03 14:23:18
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 8761.129137 VESTS |
| Transaction Info | Block #69116466/Trx 66016137fe7d4019db80c46fe80b24db83a26f12 |
View Raw JSON Data
{
"block": 69116466,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "8761.129137 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2022-11-03T14:23:18",
"trx_id": "66016137fe7d4019db80c46fe80b24db83a26f12",
"trx_in_block": 3,
"virtual_op": 0
}2022/01/17 17:41:33
2022/01/17 17:41:33
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 8981.364273 VESTS |
| Transaction Info | Block #60817458/Trx 634e422bfa334fc47914f88b98e2c050facd7289 |
View Raw JSON Data
{
"block": 60817458,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "8981.364273 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2022-01-17T17:41:33",
"trx_id": "634e422bfa334fc47914f88b98e2c050facd7289",
"trx_in_block": 1,
"virtual_op": 0
}2021/06/14 03:14:18
2021/06/14 03:14:18
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 9165.431026 VESTS |
| Transaction Info | Block #54610615/Trx afe69e50b4b769c7eaf44543fccf9e080b63435c |
View Raw JSON Data
{
"block": 54610615,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "9165.431026 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2021-06-14T03:14:18",
"trx_id": "afe69e50b4b769c7eaf44543fccf9e080b63435c",
"trx_in_block": 3,
"virtual_op": 0
}2020/12/11 13:30:06
2020/12/11 13:30:06
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 9352.853000 VESTS |
| Transaction Info | Block #49357983/Trx 57894e67dc74f6a0ed42f5f0d13bee1f3c11fafe |
View Raw JSON Data
{
"block": 49357983,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "9352.853000 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-12-11T13:30:06",
"trx_id": "57894e67dc74f6a0ed42f5f0d13bee1f3c11fafe",
"trx_in_block": 0,
"virtual_op": 0
}2020/12/06 07:06:33
2020/12/06 07:06:33
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 1912.543513 VESTS |
| Transaction Info | Block #49209528/Trx 37cb0230ef20517351335775cfdb8fd9a8c28699 |
View Raw JSON Data
{
"block": 49209528,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "1912.543513 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-12-06T07:06:33",
"trx_id": "37cb0230ef20517351335775cfdb8fd9a8c28699",
"trx_in_block": 10,
"virtual_op": 0
}2020/12/05 17:08:03
2020/12/05 17:08:03
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 9359.060854 VESTS |
| Transaction Info | Block #49193072/Trx 14e63c0df5cdabe994826b1723e551a2ef1e62a2 |
View Raw JSON Data
{
"block": 49193072,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "9359.060854 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-12-05T17:08:03",
"trx_id": "14e63c0df5cdabe994826b1723e551a2ef1e62a2",
"trx_in_block": 1,
"virtual_op": 0
}2020/11/02 20:34:15
2020/11/02 20:34:15
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 1920.017158 VESTS |
| Transaction Info | Block #48263611/Trx 21c51ceb593eea51d9d49a7a785aa84dbd662b23 |
View Raw JSON Data
{
"block": 48263611,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "1920.017158 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-11-02T20:34:15",
"trx_id": "21c51ceb593eea51d9d49a7a785aa84dbd662b23",
"trx_in_block": 5,
"virtual_op": 0
}2020/05/09 08:06:27
2020/05/09 08:06:27
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 9561.866213 VESTS |
| Transaction Info | Block #43219807/Trx 1f0c85e464f04525524b80fe3880761f97974869 |
View Raw JSON Data
{
"block": 43219807,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "9561.866213 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-05-09T08:06:27",
"trx_id": "1f0c85e464f04525524b80fe3880761f97974869",
"trx_in_block": 11,
"virtual_op": 0
}2020/05/08 12:04:00
2020/05/08 12:04:00
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 1953.311140 VESTS |
| Transaction Info | Block #43196325/Trx fc029b69734a8dcb6d8528b5fea40b7bf3c19e7f |
View Raw JSON Data
{
"block": 43196325,
"op": [
"delegate_vesting_shares",
{
"delegatee": "liberdy",
"delegator": "steem",
"vesting_shares": "1953.311140 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-05-08T12:04:00",
"trx_id": "fc029b69734a8dcb6d8528b5fea40b7bf3c19e7f",
"trx_in_block": 8,
"virtual_op": 0
}2020/03/12 13:44:06
2020/03/12 13:44:06
| author | steemitboard |
| body | Congratulations @liberdy! You received a personal award! <table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@liberdy/birthday2.png</td><td>Happy Steem Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table> <sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@liberdy) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=liberdy)_</sub> **Do not miss the last post from @steemitboard:** <table><tr><td><a href="https://steemit.com/steemitboard/@steemitboard/downvote-challenge-add-up-to-3-funny-badges-to-your-board"><img src="https://steemitimages.com/64x128/https://steemitimages.com/0x0/"></a></td><td><a href="https://steemit.com/steemitboard/@steemitboard/downvote-challenge-add-up-to-3-funny-badges-to-your-board">Downvote challenge - Add up to 3 funny badges to your board</a></td></tr></table> ###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes! |
| json metadata | {"image":["https://steemitboard.com/img/notify.png"]} |
| parent author | liberdy |
| parent permlink | does-blockchain-decentralization-hold-the-key-to-protecting-our-data |
| permlink | steemitboard-notify-liberdy-20200312t134405000z |
| title | |
| Transaction Info | Block #41588416/Trx 76cc9aa0cedf21f0a3d36004bfc464611a7c19ca |
View Raw JSON Data
{
"block": 41588416,
"op": [
"comment",
{
"author": "steemitboard",
"body": "Congratulations @liberdy! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@liberdy/birthday2.png</td><td>Happy Steem Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@liberdy) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=liberdy)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/downvote-challenge-add-up-to-3-funny-badges-to-your-board\"><img src=\"https://steemitimages.com/64x128/https://steemitimages.com/0x0/\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/downvote-challenge-add-up-to-3-funny-badges-to-your-board\">Downvote challenge - Add up to 3 funny badges to your board</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
"json_metadata": "{\"image\":[\"https://steemitboard.com/img/notify.png\"]}",
"parent_author": "liberdy",
"parent_permlink": "does-blockchain-decentralization-hold-the-key-to-protecting-our-data",
"permlink": "steemitboard-notify-liberdy-20200312t134405000z",
"title": ""
}
],
"op_in_trx": 0,
"timestamp": "2020-03-12T13:44:06",
"trx_id": "76cc9aa0cedf21f0a3d36004bfc464611a7c19ca",
"trx_in_block": 5,
"virtual_op": 0
}2019/12/06 09:13:21
2019/12/06 09:13:21
| delegatee | liberdy |
| delegator | steem |
| vesting shares | 9647.557129 VESTS |
| Transaction Info | Block #38795937/Trx 87628e88587ec6d8ef6559af8bf88be320832903 |
View Raw JSON Data
{
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2019/03/12 15:40:03
| author | steemitboard |
| body | Congratulations @liberdy! You received a personal award! <table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@liberdy/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table> <sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@liberdy) and compare to others on the [Steem Ranking](http://steemitboard.com/ranking/index.php?name=liberdy)_</sub> **Do not miss the last post from @steemitboard:** <table><tr><td><a href="https://steemit.com/drugwars/@steemitboard/drugwars-early-adopter"><img src="https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmYGN7R653u4hDFyq1hM7iuhr2bdAP1v2ApACDNtecJAZ5/image.png"></a></td><td><a href="https://steemit.com/drugwars/@steemitboard/drugwars-early-adopter">Are you a DrugWars early adopter? Benvenuto in famiglia!</a></td></tr></table> ###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes! |
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2018/10/04 09:51:09
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2018/10/04 09:48:06
| author | cheetah |
| body | Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in: https://medium.com/liberdy/does-blockchain-decentralization-hold-the-key-to-protecting-our-data-80074c0ee64e |
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liberdyupvoted (100.00%) @liberdy / does-blockchain-decentralization-hold-the-key-to-protecting-our-data
2018/10/04 09:48:03
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2018/10/04 09:48:03
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liberdypublished a new post: does-blockchain-decentralization-hold-the-key-to-protecting-our-data
2018/10/04 09:47:54
| author | liberdy |
| body | The benefits of blockchain for all types of online businesses and their consumers are incalculable. It cuts down dramatically on fees as there are no middlemen, it also offers greater security and transparency and then, of course, there is decentralization. This is where the repercussions for consumer privacy can be most powerfully felt. To help us examine Blockchain decentralization as a tool in the protection of consumer data rights, let’s use a case study. The Liberdy Data Foundation serves as a great example of how Blockchain technology can completely disrupt the power dynamics of an entire industry, in this case, the world of digital advertising. Decentralization puts you in control When it comes to decentralization, the primary advantage is that no single entity holds the reins. This has a far-reaching impact for users of all types of online products and services. Currently, consumers hand over their data to online companies for free and have no idea what is happening with it. Either intentionally or unintentionally, these companies are enabling a variety of entities to gain access to our data without our permission and in the worst-case scenario, it is being stolen or used to exploit and manipulate us. Data is kept on the company’s servers, so the likes of Facebook, Google, or Amazon can misuse it, or pass it on to 3rd parties, as they see fit and this consolidated storage approach also makes it more vulnerable to hackers. The @Liberdy Data Foundation is a blockchain-based digital advertising company that is creating a new ad marketplace where the consumer controls their data. Personal information is anonymized and encrypted and then the consumer is paid for its use. Liberdy uses a decentralized #blockchain based system, so in contrast to the status quo described above, no single server is holding all the information and every consumer’s data is stored independently. The consumer, as the owner of the data, holds the decryption key and only they have access to their own information. Data is dispersed and so in this respect, each user is their own island, yet they are also on the network. They can choose to share which information they wish to publish, with which specific industry verticals. Once they choose to join the network certain encrypted and de-personalized data is shared, but this depersonalized data cannot be shared without their knowledge or permission. While some data is stored centrally, it cannot be traced back to the users, as it is “anonymized”, and serves highly specific use cases. It cannot be used or monetized in any way. Transparency in a decentralized system means you don’t have to trust Liberdy’s blockchain-based system ensures that every deal is transparent so there is no working around the user and cutting them out of the deal. In a decentralized structure, there is no way to overwrite the system and let Liberdy change the rules on its own. Since the information, needed for the data purchase process, is not stored on the company’s servers, as it is with the other digital giants that harvest our data it cannot be shared behind the scenes with parties to whom the consumer has not given their consent. Information is sent from the Liberdy-user’s device to 3rd party storage. The user then shares their chosen data, and since all transactions are public, they can then view when that information is shared. Liberdy is notified by the blockchain that information is waiting, and the user is paid with an automatic settlement via smart contract. As we can see from this case study, the power of a decentralized network to disrupt how entire industries function cannot be underestimated. Its capacity as a tool to protect the privacy of user data is changing the way information is traded, revolutionizing the global data marketplace. To learn more about Liberdy, go to Liberdy.io, or join their Telegram, Twitter, Facebook, or Linkedin communities to get the latest updates. |
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| title | Does blockchain decentralization hold the key to protecting our data? |
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"body": "The benefits of blockchain for all types of online businesses and their consumers are incalculable. It cuts down dramatically on fees as there are no middlemen, it also offers greater security and transparency and then, of course, there is decentralization. This is where the repercussions for consumer privacy can be most powerfully felt.\n\nTo help us examine Blockchain decentralization as a tool in the protection of consumer data rights, let’s use a case study. The Liberdy Data Foundation serves as a great example of how Blockchain technology can completely disrupt the power dynamics of an entire industry, in this case, the world of digital advertising.\n\nDecentralization puts you in control\n\nWhen it comes to decentralization, the primary advantage is that no single entity holds the reins. This has a far-reaching impact for users of all types of online products and services.\n\nCurrently, consumers hand over their data to online companies for free and have no idea what is happening with it. Either intentionally or unintentionally, these companies are enabling a variety of entities to gain access to our data without our permission and in the worst-case scenario, it is being stolen or used to exploit and manipulate us. Data is kept on the company’s servers, so the likes of Facebook, Google, or Amazon can misuse it, or pass it on to 3rd parties, as they see fit and this consolidated storage approach also makes it more vulnerable to hackers.\n\nThe @Liberdy Data Foundation is a blockchain-based digital advertising company that is creating a new ad marketplace where the consumer controls their data. Personal information is anonymized and encrypted and then the consumer is paid for its use.\n\nLiberdy uses a decentralized #blockchain based system, so in contrast to the status quo described above, no single server is holding all the information and every consumer’s data is stored independently. The consumer, as the owner of the data, holds the decryption key and only they have access to their own information. Data is dispersed and so in this respect, each user is their own island, yet they are also on the network. They can choose to share which information they wish to publish, with which specific industry verticals. Once they choose to join the network certain encrypted and de-personalized data is shared, but this depersonalized data cannot be shared without their knowledge or permission. While some data is stored centrally, it cannot be traced back to the users, as it is “anonymized”, and serves highly specific use cases. It cannot be used or monetized in any way.\n\nTransparency in a decentralized system means you don’t have to trust\n\nLiberdy’s blockchain-based system ensures that every deal is transparent so there is no working around the user and cutting them out of the deal. In a decentralized structure, there is no way to overwrite the system and let Liberdy change the rules on its own. Since the information, needed for the data purchase process, is not stored on the company’s servers, as it is with the other digital giants that harvest our data it cannot be shared behind the scenes with parties to whom the consumer has not given their consent.\n\nInformation is sent from the Liberdy-user’s device to 3rd party storage. The user then shares their chosen data, and since all transactions are public, they can then view when that information is shared. Liberdy is notified by the blockchain that information is waiting, and the user is paid with an automatic settlement via smart contract.\n\nAs we can see from this case study, the power of a decentralized network to disrupt how entire industries function cannot be underestimated. Its capacity as a tool to protect the privacy of user data is changing the way information is traded, revolutionizing the global data marketplace.\n\nTo learn more about Liberdy, go to Liberdy.io, or join their Telegram, Twitter, Facebook, or Linkedin communities to get the latest updates.",
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2018/10/03 09:08:18
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2018/10/03 09:08:15
| author | liberdy |
| permlink | lowered-growth-and-links-to-russia-was-the-worst-week-ever-for-facebook-the-best-one-yet-for-user-privacy |
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2018/10/03 09:08:15
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2018/10/03 09:08:12
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}liberdypublished a new post: blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing2018/08/28 09:15:18
liberdypublished a new post: blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing
2018/08/28 09:15:18
| author | liberdy |
| body | @@ -2215,116 +2215,8 @@ bsp; - %3Cimg |
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2018/08/28 09:14:42
| author | liberdy |
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liberdypublished a new post: blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing
2018/08/28 09:14:42
| author | liberdy |
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liberdypublished a new post: blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing
2018/08/28 09:14:21
| author | liberdy |
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| permlink | blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing |
| title | Blockchain No Longer Makes a New Millionaire Every Minute… And That’s a Good Thing |
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}liberdypublished a new post: blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing2018/08/28 09:13:21
liberdypublished a new post: blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing
2018/08/28 09:13:21
| author | liberdy |
| body | <html> <p><img src="https://cdn-images-1.medium.com/max/800/0*CUVgnehmf9vKzhY5" width="800" height="469"/></p> <p> In recent years, the world of Initial Coin Offerings (ICO’s) has exploded and countless projects involving token issuance on the blockchain have raised capital via an ICO. Their initial, incredible successes were unprecedented. Investors looking to make a fast profit became token sale contributors so as to exploit the volatility of these markets and cash in on soaring token values. Then startups began to tokenize products and services that didn’t need blockchain at all to function successfully, just to get a piece of this lucrative pie.</p> <p><strong>A New Paradigm</strong></p> <p>However, the markets have started to level out and the unparalleled performance of the first wave of ICO’s is behind us. This doesn’t mean that it’s game over for blockchain –based initiatives. In fact that couldn’t be further from the truth. Blockchain technology is joining the mainstream and is being introduced in a vast array of new verticals, from entertainment, to hospitality, to real estate and more. As a consequence, we are seeing blockchain-based projects gaining in credibility, which is leading to increased stability and greater investment viability.While those token sale contributors who have been indiscriminately purchasing tokens from the ICO’s with the most recent buzz are undoubtedly disappointed by the drop in returns they are seeing today, this is a <em>positive </em>development. We now have a healthier market, where only those initiatives that are using blockchain technology purposefully, to solve specific problems in their industries and provide value-added products and services, will succeed. This success may be far more gradual, but it is also far more sustainable. It will lead to wider adoption of the technology across all types of industries and also encourage broader investment from individuals, companies and institutions that have previously been reluctant to enter such a volatile space. With this increased usage of blockchain technology, regulation will soon catch up, further enhancing blockchain’s legitimacy and long term profit potential. </p> <p> <img src="https://media.giphy.com/media/xULW8F8OAngKZJDVHW/giphy.gif" width="500" height="239"/></p> <p><a href="https://giphy.com/gifs/traslacamara-luxury-rich-xULW8F8OAngKZJDVHW?utm_source=iframe&utm_medium=embed&utm_campaign=Embeds&utm_term=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Fsrc%3Dhttps%3A%2F%2Fgiphy.com%2Fembed%2FxULW8F8OAngKZJDVHW%2Ftwitter%2Fiframe&%3Burl=https%3A%2F%2Fmedia.giphy.com%2Fmedia%2FxULW8F8OAngKZJDVHW%2Fgiphy.gif&%3Bimage=https%3A%2F%2Fmedia.giphy.com%2Fmedia%2FxULW8F8OAngKZJDVHW%2Fgiphy.gif&%3Bkey=a19fcc184b9711e1b4764040d3dc5c07&%3Btype=text%2Fhtml&%3Bschema=giphy"> </a><strong>Doing It Right</strong></p> <p>The companies contributing to the widespread adoption of blockchain technology are those that harness its unique benefits to revolutionize all kinds of products and services.</p> <p>For <a href="http://liberdy.io/">Liberdy</a>, an Ad-tech startup, blockchain technology is integral to its aim of disrupting the ad industry and creating a more fair and open, decentralized advertising marketplace. <a href="http://liberdy.io/">Liberdy</a> allows for a direct relationship between advertisers and consumers and enables the consumer to be paid for the use of their data.</p> <p>The company is using blockchain technology to answer the need for security and transparency in an industry that has lost the public’s trust due to the mishandling and misuse of users’ personal data.</p> <p><a href="http://liberdy.io/">Liberdy</a> is leveraging blockchain’s innate transparency and accountability to answer the consumer’s need for trust. Every transaction is published publicly on the network, enabling the consumer to monitor their smart contract payments for the use of their data and track who is accessing their data at any given time. Use of the blockchain also enables the advertiser to receive data that they can guarantee is verified, up-to-date and authenticated.</p> <p>In addition, <a href="http://liberdy.io/">Liberdy</a>’s decentralized P2P network ensures that no single entity can control the flow of data, including <a href="http://liberdy.io/">Liberdy</a>. Since the data is distributed across the network it is also more secure as consumer data is stored externally and not on <a href="http://liberdy.io/">Liberdy</a>’s servers. This also means that the data it is not stored in a manner that will enable <a href="http://liberdy.io/">Liberdy</a> to access and use it to cut the consumer out of the deal.</p> <p>Without blockchain technology, <a href="http://liberdy.io/">Liberdy</a> could not offer an alternative to the status quo that finally offers consumers, publishers and advertisers of all sizes an equal stake in the online advertising ecosystem. </p> <p><img src="https://cdn-images-1.medium.com/max/800/0*nAbKPNBMdTYMyuxc" width="800" height="533"/></p> <p> <strong>What This Means for the Future of Blockchain</strong></p> <p>It is this kind of innovative use of blockchain that will lead to the eventual mainstreaming of the technology across all industries. Why? Because only value-added solutions will be able to survive and encourage investors to exchange their funds for tokens over the long term, in a sustainable way.</p> <p>While ICO’s are no longer offering the incredible peaks they used to, with less volatility the market is becoming a more attractive option for more traditionally-minded investors. The cream is rising to the top and the best blockchain-based business are offering exciting new solutions that were not previously possible in all sorts of verticals. Those companies that jumped on the ICO train with nothing to convince consumers to exchange their fiat for tokens are being left behind and blockchain is carving out a legitimate, profitable space in the global markets.</p> <p>To learn more about <a href="http://liberdy.io/">Liberdy</a>, go to <a href="https://www.liberdy.io/">Liberdy.io</a>, or join their <a href="https://t.me/liberdy">Telegram,</a> <a href="https://twitter.com/Liberdy_">Twitter</a>, <a href="https://www.facebook.com/liberdy.io/">Facebook</a>, or <a href="https://www.linkedin.com/company/liberdy/">Linkedin</a> communities to get the latest updates. </p> </html> |
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| parent author | |
| parent permlink | privacy |
| permlink | blockchain-no-longer-makes-a-new-millionaire-every-minute-and-that-s-a-good-thing |
| title | Blockchain No Longer Makes a New Millionaire Every Minute… And That’s a Good Thing |
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"body": "<html>\n<p><img src=\"https://cdn-images-1.medium.com/max/800/0*CUVgnehmf9vKzhY5\" width=\"800\" height=\"469\"/></p>\n<p> In recent years, the world of Initial Coin Offerings (ICO’s) has exploded and countless projects involving token issuance on the blockchain have raised capital via an ICO. Their initial, incredible successes were unprecedented. Investors looking to make a fast profit became token sale contributors so as to exploit the volatility of these markets and cash in on soaring token values. Then startups began to tokenize products and services that didn’t need blockchain at all to function successfully, just to get a piece of this lucrative pie.</p>\n<p><strong>A New Paradigm</strong></p>\n<p>However, the markets have started to level out and the unparalleled performance of the first wave of ICO’s is behind us. This doesn’t mean that it’s game over for blockchain –based initiatives. In fact that couldn’t be further from the truth. Blockchain technology is joining the mainstream and is being introduced in a vast array of new verticals, from entertainment, to hospitality, to real estate and more. As a consequence, we are seeing blockchain-based projects gaining in credibility, which is leading to increased stability and greater investment viability.While those token sale contributors who have been indiscriminately purchasing tokens from the ICO’s with the most recent buzz are undoubtedly disappointed by the drop in returns they are seeing today, this is a <em>positive </em>development. We now have a healthier market, where only those initiatives that are using blockchain technology purposefully, to solve specific problems in their industries and provide value-added products and services, will succeed. This success may be far more gradual, but it is also far more sustainable. It will lead to wider adoption of the technology across all types of industries and also encourage broader investment from individuals, companies and institutions that have previously been reluctant to enter such a volatile space. With this increased usage of blockchain technology, regulation will soon catch up, further enhancing blockchain’s legitimacy and long term profit potential. </p>\n<p> <img src=\"https://media.giphy.com/media/xULW8F8OAngKZJDVHW/giphy.gif\" width=\"500\" height=\"239\"/></p>\n<p><a href=\"https://giphy.com/gifs/traslacamara-luxury-rich-xULW8F8OAngKZJDVHW?utm_source=iframe&utm_medium=embed&utm_campaign=Embeds&utm_term=https%3A%2F%2Fcdn.embedly.com%2Fwidgets%2Fmedia.html%3Fsrc%3Dhttps%3A%2F%2Fgiphy.com%2Fembed%2FxULW8F8OAngKZJDVHW%2Ftwitter%2Fiframe&%3Burl=https%3A%2F%2Fmedia.giphy.com%2Fmedia%2FxULW8F8OAngKZJDVHW%2Fgiphy.gif&%3Bimage=https%3A%2F%2Fmedia.giphy.com%2Fmedia%2FxULW8F8OAngKZJDVHW%2Fgiphy.gif&%3Bkey=a19fcc184b9711e1b4764040d3dc5c07&%3Btype=text%2Fhtml&%3Bschema=giphy\"> </a><strong>Doing It Right</strong></p>\n<p>The companies contributing to the widespread adoption of blockchain technology are those that harness its unique benefits to revolutionize all kinds of products and services.</p>\n<p>For <a href=\"http://liberdy.io/\">Liberdy</a>, an Ad-tech startup, blockchain technology is integral to its aim of disrupting the ad industry and creating a more fair and open, decentralized advertising marketplace. <a href=\"http://liberdy.io/\">Liberdy</a> allows for a direct relationship between advertisers and consumers and enables the consumer to be paid for the use of their data.</p>\n<p>The company is using blockchain technology to answer the need for security and transparency in an industry that has lost the public’s trust due to the mishandling and misuse of users’ personal data.</p>\n<p><a href=\"http://liberdy.io/\">Liberdy</a> is leveraging blockchain’s innate transparency and accountability to answer the consumer’s need for trust. Every transaction is published publicly on the network, enabling the consumer to monitor their smart contract payments for the use of their data and track who is accessing their data at any given time. Use of the blockchain also enables the advertiser to receive data that they can guarantee is verified, up-to-date and authenticated.</p>\n<p>In addition, <a href=\"http://liberdy.io/\">Liberdy</a>’s decentralized P2P network ensures that no single entity can control the flow of data, including <a href=\"http://liberdy.io/\">Liberdy</a>. Since the data is distributed across the network it is also more secure as consumer data is stored externally and not on <a href=\"http://liberdy.io/\">Liberdy</a>’s servers. This also means that the data it is not stored in a manner that will enable <a href=\"http://liberdy.io/\">Liberdy</a> to access and use it to cut the consumer out of the deal.</p>\n<p>Without blockchain technology, <a href=\"http://liberdy.io/\">Liberdy</a> could not offer an alternative to the status quo that finally offers consumers, publishers and advertisers of all sizes an equal stake in the online advertising ecosystem. </p>\n<p><img src=\"https://cdn-images-1.medium.com/max/800/0*nAbKPNBMdTYMyuxc\" width=\"800\" height=\"533\"/></p>\n<p> <strong>What This Means for the Future of Blockchain</strong></p>\n<p>It is this kind of innovative use of blockchain that will lead to the eventual mainstreaming of the technology across all industries. Why? Because only value-added solutions will be able to survive and encourage investors to exchange their funds for tokens over the long term, in a sustainable way.</p>\n<p>While ICO’s are no longer offering the incredible peaks they used to, with less volatility the market is becoming a more attractive option for more traditionally-minded investors. The cream is rising to the top and the best blockchain-based business are offering exciting new solutions that were not previously possible in all sorts of verticals. Those companies that jumped on the ICO train with nothing to convince consumers to exchange their fiat for tokens are being left behind and blockchain is carving out a legitimate, profitable space in the global markets.</p>\n<p>To learn more about <a href=\"http://liberdy.io/\">Liberdy</a>, go to <a href=\"https://www.liberdy.io/\">Liberdy.io</a>, or join their <a href=\"https://t.me/liberdy\">Telegram,</a> <a href=\"https://twitter.com/Liberdy_\">Twitter</a>, <a href=\"https://www.facebook.com/liberdy.io/\">Facebook</a>, or <a href=\"https://www.linkedin.com/company/liberdy/\">Linkedin</a> communities to get the latest updates. </p>\n</html>",
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2018/08/20 14:53:15
| author | steemitboard |
| body | Congratulations @liberdy! You have completed the following achievement on Steemit and have been rewarded with new badge(s) : [](http://steemitboard.com/@liberdy) Award for the number of upvotes received <sub>_Click on the badge to view your Board of Honor._</sub> <sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub> **Do not miss the last post from @steemitboard:** [SteemitBoard and the Veterans on Steemit - The First Community Badge.](https://steemit.com/veterans/@steemitboard/steemitboard-and-the-veterans-on-steemit-the-first-community-badge) > Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**! |
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| parent permlink | is-it-possible-to-remain-anonymous-online-actually-for-the-first-time-the-answer-could-be-yes |
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"body": "Congratulations @liberdy! You have completed the following achievement on Steemit and have been rewarded with new badge(s) :\n\n[](http://steemitboard.com/@liberdy) Award for the number of upvotes received\n\n<sub>_Click on the badge to view your Board of Honor._</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\n\n**Do not miss the last post from @steemitboard:**\n[SteemitBoard and the Veterans on Steemit - The First Community Badge.](https://steemit.com/veterans/@steemitboard/steemitboard-and-the-veterans-on-steemit-the-first-community-badge)\n\n> Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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2018/08/20 11:21:45
| author | liberdy |
| body | @@ -352,16 +352,17 @@ hat lead +s back to @@ -384,16 +384,24 @@ dentity. +%3C/p%3E%0A%3Cp%3E As a soc |
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| parent permlink | privacy |
| permlink | is-it-possible-to-remain-anonymous-online-actually-for-the-first-time-the-answer-could-be-yes |
| title | Is It Possible to Remain Anonymous Online? Actually, for the First Time, the Answer Could Be Yes! |
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2018/08/20 10:14:54
| author | liberdy |
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2018/08/20 10:14:03
| author | liberdy |
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2018/08/20 10:11:15
| author | liberdy |
| body | <html> <p> <img src="https://cdn-images-1.medium.com/max/800/0*69ogNloeyR1vqlz6" width="800" height="529"/>Every time we go online and perform any type of activity, from liking a post, to buying a shirt, purchasing concert tickets or simply searching for a nearby restaurant, we’re leaving a trail of breadcrumbs made up of personal information that lead back to a real-world identity.As a society, in recent years we’ve resigned ourselves to trading our privacy and the security of our personal data for the speed, accessibility and convenience of digital products and services. However, this is beginning to change and consumers are starting to demand more accountability.</p> <p><strong>What’s causing the shift?</strong></p> <p>It seems we can’t go for long these days without another major story breaking, relating to data breaches, or the misuse and manipulation of our personal information. The digital advertising industry is making billions each year from our data, but it remains unprotected, in the best cases as a result of negligence and in the worst cases, through the deliberate sharing of user data with unscrupulous 3rd parties. Consumers have had enough and the digital giants are feeling the consequences, as shown by Facebook’s unprecedented one-day $119 Billion fall earlier this month, due to lowered sales growth predictions.</p> <p>Consumers have been given a helping hand by the introduction of the GDPR, General Data Protection Regulation. This new European law states, among other things, that the consumer is the rightful owner of their data. Online companies that harvest their information must make a digital copy available upon request and they must also gain the consumer’s consent for its use.This is great, and a welcome legislative move designed to help prevent the reckless disregard for user privacy and the sharing of user data with various 3rd parties that has characterized the ad marketplace for so long. But, can it make us digitally <em>anonymous</em>? </p> <p>Well, no it can’t, but one company is leveraging the power of the GDPR combined with the benefits of blockchain technology to take us one step closer to making the dream of online anonymity a reality.</p> <p>The <a href="http://www.liberdy.io/">Liberdy Data Foundation</a> is blockchain-based ad company that is creating a revolutionary new data marketplace, which puts the consumer in control, anonymizing their data and enabling them to earn from the use of their de-personalized information.</p> <p><img src="https://cdn-images-1.medium.com/max/800/1*m1sj8NdSCCbYdnKxVolesQ.gif" width="480" height="268"/></p> <p><strong>So how does it work?</strong></p> <p>Via the <a href="http://liberdy.io/">Liberdy</a> App, the user can instantly access all the data harvested on them by various online service providers like Amazon, Google and Facebook. This takes advantage of the GDPR “Right to data portability”, which enables the consumer to have their personal data transmitted directly from one controller to another. </p> <p>They share and sell their data, only after <a href="http://liberdy.io/">Liberdy</a> has anonymized it, meaning that neither <a href="http://liberdy.io/">Liberdy</a> nor the advertisers know who is who. In addition, <a href="http://liberdy.io/">Liberdy</a> only holds information that is required for running the segmentation algorithms on its servers. All other information is stored and encrypted externally, on the consumer’s devices, where only they can access it. This means that the consumer doesn’t need to trust anyone’s word about what is happening with their data. This is enhanced by the transparency of blockchain-based systems, since all transactions are published on the public ledger.</p> <p>Contrast this with the way Facebook and other digital companies manage our data. Data is controlled and stored by a single entity, leaving it vulnerable to attack, and the company can pass it on to 3rd parties, or sell it to any buyer with any agenda.</p> <p>However, at <a href="http://liberdy.io/">Liberdy</a>, no single server is holding all the information. Every consumer has their own data, stored on their own storage. They alone have the decryption key and are the only ones able to access their own information- no one else not even <a href="http://liberdy.io/">Liberdy</a> has access.The consumer has the peace of mind that comes from knowing none of the traded data is identifiable. Personally Identifiable Information (PII) is removed before it reaches <a href="http://liberdy.io/">Liberdy</a> servers, and since the information never reaches <a href="http://liberdy.io/">Liberdy</a>, there is no potential for misuse.</p> <p><img src="https://cdn-images-1.medium.com/max/800/0*igm4m6vros53DOvB" width="800" height="599"/></p> <p><strong>So, if I’m anonymous now is this the end of targeted advertising?</strong></p> <p>Anonymity can be achieved, and the wheels of commerce do not have to stop turning.While the consumer’s data is anonymized, this does not strip it of value for advertisers. In fact, they finally get access to a wealth of verified, first-hand, accurate data that was not previously available outside the walled gardens of Google and Facebook.For example, while the advertiser will not know that Jane Doe age 24, who lives at 100 Smith Street, Maplewood, NY, USA, is currently on a specific website, they will know that a consumer associated with the segment “Female, 20–25, NYC Greater Area” is on a certain website, so they should now display an ad that targets this demographic.</p> <p><a href="http://liberdy.io/">Liberdy</a> is creating a new advertising ecosystem where the consumer comes first. They are paid for their data, they control where it goes, and their anonymity is assured. We aren’t all the way there yet in terms of complete online anonymity, but the tide is turning and those consumers who value their online privacy finally have a way to take back the reins over their personal information.</p> <p>To learn more check out <a href="https://www.liberdy.io/">Liberdy.io</a>, join our communities via <a href="https://t.me/liberdy">Telegram,</a><a href="https://twitter.com/Liberdy_">Twitter</a>, <a href="https://www.facebook.com/liberdy.io/">Facebook</a>, <a href="https://www.linkedin.com/company/liberdy/">Linkedin</a> to get the latest updates, or email us at [email protected] </p> </html> |
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| parent author | |
| parent permlink | privacy |
| permlink | is-it-possible-to-remain-anonymous-online-actually-for-the-first-time-the-answer-could-be-yes |
| title | Is It Possible to Remain Anonymous Online? Actually, for the First Time, the Answer Could Be Yes! |
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"body": "<html>\n<p> <img src=\"https://cdn-images-1.medium.com/max/800/0*69ogNloeyR1vqlz6\" width=\"800\" height=\"529\"/>Every time we go online and perform any type of activity, from liking a post, to buying a shirt, purchasing concert tickets or simply searching for a nearby restaurant, we’re leaving a trail of breadcrumbs made up of personal information that lead back to a real-world identity.As a society, in recent years we’ve resigned ourselves to trading our privacy and the security of our personal data for the speed, accessibility and convenience of digital products and services. However, this is beginning to change and consumers are starting to demand more accountability.</p>\n<p><strong>What’s causing the shift?</strong></p>\n<p>It seems we can’t go for long these days without another major story breaking, relating to data breaches, or the misuse and manipulation of our personal information. The digital advertising industry is making billions each year from our data, but it remains unprotected, in the best cases as a result of negligence and in the worst cases, through the deliberate sharing of user data with unscrupulous 3rd parties. Consumers have had enough and the digital giants are feeling the consequences, as shown by Facebook’s unprecedented one-day $119 Billion fall earlier this month, due to lowered sales growth predictions.</p>\n<p>Consumers have been given a helping hand by the introduction of the GDPR, General Data Protection Regulation. This new European law states, among other things, that the consumer is the rightful owner of their data. Online companies that harvest their information must make a digital copy available upon request and they must also gain the consumer’s consent for its use.This is great, and a welcome legislative move designed to help prevent the reckless disregard for user privacy and the sharing of user data with various 3rd parties that has characterized the ad marketplace for so long. But, can it make us digitally <em>anonymous</em>? </p>\n<p>Well, no it can’t, but one company is leveraging the power of the GDPR combined with the benefits of blockchain technology to take us one step closer to making the dream of online anonymity a reality.</p>\n<p>The <a href=\"http://www.liberdy.io/\">Liberdy Data Foundation</a> is blockchain-based ad company that is creating a revolutionary new data marketplace, which puts the consumer in control, anonymizing their data and enabling them to earn from the use of their de-personalized information.</p>\n<p><img src=\"https://cdn-images-1.medium.com/max/800/1*m1sj8NdSCCbYdnKxVolesQ.gif\" width=\"480\" height=\"268\"/></p>\n<p><strong>So how does it work?</strong></p>\n<p>Via the <a href=\"http://liberdy.io/\">Liberdy</a> App, the user can instantly access all the data harvested on them by various online service providers like Amazon, Google and Facebook. This takes advantage of the GDPR “Right to data portability”, which enables the consumer to have their personal data transmitted directly from one controller to another. </p>\n<p>They share and sell their data, only after <a href=\"http://liberdy.io/\">Liberdy</a> has anonymized it, meaning that neither <a href=\"http://liberdy.io/\">Liberdy</a> nor the advertisers know who is who. In addition, <a href=\"http://liberdy.io/\">Liberdy</a> only holds information that is required for running the segmentation algorithms on its servers. All other information is stored and encrypted externally, on the consumer’s devices, where only they can access it. This means that the consumer doesn’t need to trust anyone’s word about what is happening with their data. This is enhanced by the transparency of blockchain-based systems, since all transactions are published on the public ledger.</p>\n<p>Contrast this with the way Facebook and other digital companies manage our data. Data is controlled and stored by a single entity, leaving it vulnerable to attack, and the company can pass it on to 3rd parties, or sell it to any buyer with any agenda.</p>\n<p>However, at <a href=\"http://liberdy.io/\">Liberdy</a>, no single server is holding all the information. Every consumer has their own data, stored on their own storage. They alone have the decryption key and are the only ones able to access their own information- no one else not even <a href=\"http://liberdy.io/\">Liberdy</a> has access.The consumer has the peace of mind that comes from knowing none of the traded data is identifiable. Personally Identifiable Information (PII) is removed before it reaches <a href=\"http://liberdy.io/\">Liberdy</a> servers, and since the information never reaches <a href=\"http://liberdy.io/\">Liberdy</a>, there is no potential for misuse.</p>\n<p><img src=\"https://cdn-images-1.medium.com/max/800/0*igm4m6vros53DOvB\" width=\"800\" height=\"599\"/></p>\n<p><strong>So, if I’m anonymous now is this the end of targeted advertising?</strong></p>\n<p>Anonymity can be achieved, and the wheels of commerce do not have to stop turning.While the consumer’s data is anonymized, this does not strip it of value for advertisers. In fact, they finally get access to a wealth of verified, first-hand, accurate data that was not previously available outside the walled gardens of Google and Facebook.For example, while the advertiser will not know that Jane Doe age 24, who lives at 100 Smith Street, Maplewood, NY, USA, is currently on a specific website, they will know that a consumer associated with the segment “Female, 20–25, NYC Greater Area” is on a certain website, so they should now display an ad that targets this demographic.</p>\n<p><a href=\"http://liberdy.io/\">Liberdy</a> is creating a new advertising ecosystem where the consumer comes first. They are paid for their data, they control where it goes, and their anonymity is assured. We aren’t all the way there yet in terms of complete online anonymity, but the tide is turning and those consumers who value their online privacy finally have a way to take back the reins over their personal information.</p>\n<p>To learn more check out <a href=\"https://www.liberdy.io/\">Liberdy.io</a>, join our communities via <a href=\"https://t.me/liberdy\">Telegram,</a><a href=\"https://twitter.com/Liberdy_\">Twitter</a>, <a href=\"https://www.facebook.com/liberdy.io/\">Facebook</a>, <a href=\"https://www.linkedin.com/company/liberdy/\">Linkedin</a> to get the latest updates, or email us at [email protected] </p>\n</html>",
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2018/08/08 15:02:00
| author | liberdy |
| permlink | lowered-growth-and-links-to-russia-was-the-worst-week-ever-for-facebook-the-best-one-yet-for-user-privacy |
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2018/08/08 13:37:03
| author | liberdy |
| permlink | lowered-growth-and-links-to-russia-was-the-worst-week-ever-for-facebook-the-best-one-yet-for-user-privacy |
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2018/08/08 13:36:42
| author | liberdy |
| body | <html> <p><img src="https://cdn-images-1.medium.com/max/720/1*9jCwf1Sn0_q12oq6C8Yh7g.jpeg" width="720" height="405"/></p> <p> On Thursday last week, Facebook had a very bad day. The social network suffered a $119 billion fall, as a result of lowered sales growth predictions. This constituted a 19% decline in value <em>in just 24 hours</em>, the biggest ever one day drop in US history.</p> <p>Apparently, the next generation of users isn’t giving Facebook the thumbs up. This is unsurprising in the wake of the Facebook Analytica scandal that saw 50 million Facebook users’ personal data and that of their friends exposed. A message has been sent to the digital giant, hitting it where it counts, in the pocketbook and this is a message that won’t go unheard by other leading online companies in the advertising marketplace.</p> <p>Users feel they have been manipulated, exploited and lied to by the architects of the world’s largest data harvesting infrastructures, with the sale and dissemination of their data to 3rd parties, leading to misuse by app developers and corporations, as well as political campaigns. This brings us to calamity number two for Facebook in space of a week, with the company’s announcement on Monday that it had shut down 32 pages with suspected Russian links.</p> <p>Once again Facebook was in the spotlight for fake news pages, believed to be created by the Russians in the hope of causing dissent among US voters prior to the midterms, in a familiar echo of the events leading up to the 2016 presidential elections. </p> <p><img src="https://cdn-images-1.medium.com/max/720/1*6WquSmzhSQuGsBkAAdpEhA.jpeg" width="720" height="538"/></p> <p> So, how on earth can this be good news for user privacy?</p> <p>Well, as users, we have finally had enough, and we’ve picked up on the fact that we hold all the power. The billions of dollars that these online corporations earn each year from the use of our data, depends on our providing access to that information. If we vote with our feet and stop signing up to those services that show a reckless disregard for our privacy, then the ad dollars stop rolling in.</p> <p>Facebook’s financial woes may also have been compounded by the introduction of the General Data Protection Regulation (GDPR). The new EU privacy regulation has been proving its efficacy, in the two months since it took effect on May 25th 2018.</p> <p>The GDPR states that the user is the owner of their own personal information and any company wishing to make use of that data needs to gain the user’s consent to do so. The companies collecting our data must also make a digital copy available to the user.A non-profit, called the <a href="http://www.liberdy.io/">Liberdy Data Foundation</a>, is leveraging the GDPR, in conjunction with blockchain technology to build an alternative, fairer advertising ecosystem that is far more secure, putting the user first and paying them for the use of their data.</p> <p>In this way, users can continue to receive free online services in return for exposure to advertising without the price including their privacy and the health of their democracy. In addition, they get financially rewarded for their data, a commodity that rightfully belongs to them. </p> <p><img src="https://cdn-images-1.medium.com/max/720/0*cWEulN-xaoUXHORZ" width="720" height="480"/></p> <p> <a href="http://liberdy.io/">Liberdy</a> enables the user to instantly access the data online companies like Google, Facebook, Instagram and Amazon have collected on them. They then choose which data they wish to share, and the system anonymizes the information, so it cannot be traced back to a specific individual,and encrypts it. A direct channel is opened between users and advertisers. Users choose with which verticals they wish to share their data, are paid its use and are only exposed to relevant, targeted ads. Meanwhile advertisers can gain access to verified, accurate, consent-based data, which was not previously available outside the walled gardens of Google and Facebook. <a href="http://liberdy.io/">Liberdy</a> uses blockchain technology to ensure airtight security and complete transparency. The system is decentralized so data is safely dispersed across the network, while every transaction is published to all the nodes on the network, so the digital ad industry is being dragged out of the shadows.</p> <p>Facebook has had to swallow a bitter pill this week, but the current system is diseased, and it cannot be left to fester. The events of the last week can serve as a wake-up call for the digital giants that harvest our data and for us as users. We have alternatives to the status quo and we have the power to make a change in how our data is used and by whom. Now, what we do with that power is up to us.</p> <p>To find out more about <a href="https://www.liberdy.io/">Liberdy.io</a>, check out our <a href="https://t.me/liberdy">Telegram </a> <a href="https://twitter.com/Liberdy_"><Twitter</a>, <a href="https://www.facebook.com/liberdy.io/">Facebook</a>, and <a href="https://www.linkedin.com/company/liberdy/">Linkedin</a> to get the latest updates, or email us at [email protected] </p> </html> |
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| permlink | lowered-growth-and-links-to-russia-was-the-worst-week-ever-for-facebook-the-best-one-yet-for-user-privacy |
| title | Lowered Growth and Links to Russia: Was the Worst Week Ever for Facebook, the Best One Yet for User Privacy? |
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"body": "<html>\n<p><img src=\"https://cdn-images-1.medium.com/max/720/1*9jCwf1Sn0_q12oq6C8Yh7g.jpeg\" width=\"720\" height=\"405\"/></p>\n<p> On Thursday last week, Facebook had a very bad day. The social network suffered a $119 billion fall, as a result of lowered sales growth predictions. This constituted a 19% decline in value <em>in just 24 hours</em>, the biggest ever one day drop in US history.</p>\n<p>Apparently, the next generation of users isn’t giving Facebook the thumbs up. This is unsurprising in the wake of the Facebook Analytica scandal that saw 50 million Facebook users’ personal data and that of their friends exposed. A message has been sent to the digital giant, hitting it where it counts, in the pocketbook and this is a message that won’t go unheard by other leading online companies in the advertising marketplace.</p>\n<p>Users feel they have been manipulated, exploited and lied to by the architects of the world’s largest data harvesting infrastructures, with the sale and dissemination of their data to 3rd parties, leading to misuse by app developers and corporations, as well as political campaigns. This brings us to calamity number two for Facebook in space of a week, with the company’s announcement on Monday that it had shut down 32 pages with suspected Russian links.</p>\n<p>Once again Facebook was in the spotlight for fake news pages, believed to be created by the Russians in the hope of causing dissent among US voters prior to the midterms, in a familiar echo of the events leading up to the 2016 presidential elections. </p>\n<p><img src=\"https://cdn-images-1.medium.com/max/720/1*6WquSmzhSQuGsBkAAdpEhA.jpeg\" width=\"720\" height=\"538\"/></p>\n<p> So, how on earth can this be good news for user privacy?</p>\n<p>Well, as users, we have finally had enough, and we’ve picked up on the fact that we hold all the power. The billions of dollars that these online corporations earn each year from the use of our data, depends on our providing access to that information. If we vote with our feet and stop signing up to those services that show a reckless disregard for our privacy, then the ad dollars stop rolling in.</p>\n<p>Facebook’s financial woes may also have been compounded by the introduction of the General Data Protection Regulation (GDPR). The new EU privacy regulation has been proving its efficacy, in the two months since it took effect on May 25th 2018.</p>\n<p>The GDPR states that the user is the owner of their own personal information and any company wishing to make use of that data needs to gain the user’s consent to do so. The companies collecting our data must also make a digital copy available to the user.A non-profit, called the <a href=\"http://www.liberdy.io/\">Liberdy Data Foundation</a>, is leveraging the GDPR, in conjunction with blockchain technology to build an alternative, fairer advertising ecosystem that is far more secure, putting the user first and paying them for the use of their data.</p>\n<p>In this way, users can continue to receive free online services in return for exposure to advertising without the price including their privacy and the health of their democracy. In addition, they get financially rewarded for their data, a commodity that rightfully belongs to them. </p>\n<p><img src=\"https://cdn-images-1.medium.com/max/720/0*cWEulN-xaoUXHORZ\" width=\"720\" height=\"480\"/></p>\n<p> <a href=\"http://liberdy.io/\">Liberdy</a> enables the user to instantly access the data online companies like Google, Facebook, Instagram and Amazon have collected on them. They then choose which data they wish to share, and the system anonymizes the information, so it cannot be traced back to a specific individual,and encrypts it. A direct channel is opened between users and advertisers. Users choose with which verticals they wish to share their data, are paid its use and are only exposed to relevant, targeted ads. Meanwhile advertisers can gain access to verified, accurate, consent-based data, which was not previously available outside the walled gardens of Google and Facebook. <a href=\"http://liberdy.io/\">Liberdy</a> uses blockchain technology to ensure airtight security and complete transparency. The system is decentralized so data is safely dispersed across the network, while every transaction is published to all the nodes on the network, so the digital ad industry is being dragged out of the shadows.</p>\n<p>Facebook has had to swallow a bitter pill this week, but the current system is diseased, and it cannot be left to fester. The events of the last week can serve as a wake-up call for the digital giants that harvest our data and for us as users. We have alternatives to the status quo and we have the power to make a change in how our data is used and by whom. Now, what we do with that power is up to us.</p>\n<p>To find out more about <a href=\"https://www.liberdy.io/\">Liberdy.io</a>, check out our <a href=\"https://t.me/liberdy\">Telegram </a> <a href=\"https://twitter.com/Liberdy_\"><Twitter</a>, <a href=\"https://www.facebook.com/liberdy.io/\">Facebook</a>, and <a href=\"https://www.linkedin.com/company/liberdy/\">Linkedin</a> to get the latest updates, or email us at [email protected] </p>\n</html>",
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2018/08/02 13:40:06
| author | liberdy |
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2018/08/02 13:38:30
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| author | liberdy |
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2018/08/02 13:34:39
| author | liberdy |
| body |  Blockchain technology offers numerous benefits both for online businesses and their customers. As blockchain enters the mainstream, in all types of verticals it is introducing greater security, transparency and auditability. We are well aware by now that with impregnable encryption and a decentralized, peer-controlled system where every action is publicly recorded, company data is more secure and all transactions are automatically processed. But, is that all, or can blockchain also serve to create a new paradigm, where the user comes first, and not a business’ bottom line? One industry that serves as a perfect example, for the potentially radical impact of blockchain is online advertising. Adtech, worth $230 billion a year has been working in the shadows for years. Digital giants like Google and Facebook have been harvesting our personal information, sharing and selling it, with little to no consideration of user privacy. This is underscored by the recent series of data breaches hitting the headlines, most prominently the Facebook — Cambridge Analytica scandal, where the personal information of approximately 50 million Facebook users and their friends was compromised.  One company that has harnessed the power of blockchain to hold the ad industry to a higher standard, is Liberdy. The Liberdy Data Foundation is a non-profit on a mission to introduce fairness, security and transparency to the advertising marketplace. Liberdy has created an entirely new decentralized ad ecosystem which prioritizes user privacy, putting the user in control of what data to share with whom, and paying them for the use of their data. Liberdy enables the user to extract their data from the online companies like Google, Amazon Facebook and more. It then anonymizes it, and encrypts it, so it cannot be traced back to the specific individual. Here is where blockchain’s impenetrable encryption capabilities enter the picture. Since blockchain-based systems are decentralized, security is enhanced, as data is distributed across the entire network. This ensures that no single entity can take control of the information, and it also means that since the user’s personal data is not stored in one individual server, it is less vulnerable to attack. Another of the major benefits of blockchain is that it guarantees a transparent marketplace where every transaction is made using smart contracts, which are automatically enforced and then recorded on the public ledger, accessible to all the peers on the network. This ensures that the user’s data cannot be sold without their knowledge and they can be guaranteed payment for their digital commodity.  Blockchain also enables the creation of direct, open relationships between parties. In the case of Liberdy, this involves advertisers and the users whose data is so critical to the creation of relevant targeted ads. This creates a level playing field so that for the first time, smaller advertisers have equal opportunities to purchase first hand, verified, consent-based data, which was not previously available outside the walled garden of Google and Facebook. In this new, fairer blockchain-based ad ecosystem, the user gets paid for their data and the advertiser gets access to user-validated data from a range of online sources including digital retailers, social networks, search engines and more. Without blockchain technology, Liberdy would not have been able to re-envision and revolutionize the advertising ecosystem, creating a more democratic and equitable data marketplace. By putting the user first, they have changed the game, and set a new standard that other online business that store user data will need to match if they don’t want to be left behind. The example set by Liberdy can also serve as a worthy template for all kinds of other industries, where accessibility, security, and transparency are currently in short supply. To learn more check out http://liberdy.io Join our communities via [Telegram](https://t.me/joinchat/G7F7QBCHtvwBGHeuQj6_Ww), [Twitter](https://twitter.com/Liberdy_), [Facebook](https://www.facebook.com/liberdy.io/), [Linkedin](https://www.linkedin.com/company/liberdy/) to get the latest updates, or email us at [email protected] |
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| permlink | the-transformative-power-of-blockchain-can-it-really-lead-businesses-to-behave-better |
| title | The Transformative Power of Blockchain. Can It Really Lead Businesses to Behave Better? |
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"body": "\nBlockchain technology offers numerous benefits both for online businesses and their customers. As blockchain enters the mainstream, in all types of verticals it is introducing greater security, transparency and auditability.\n\nWe are well aware by now that with impregnable encryption and a decentralized, peer-controlled system where every action is publicly recorded, company data is more secure and all transactions are automatically processed. But, is that all, or can blockchain also serve to create a new paradigm, where the user comes first, and not a business’ bottom line?\n\nOne industry that serves as a perfect example, for the potentially radical impact of blockchain is online advertising. Adtech, worth $230 billion a year has been working in the shadows for years. Digital giants like Google and Facebook have been harvesting our personal information, sharing and selling it, with little to no consideration of user privacy.\n\nThis is underscored by the recent series of data breaches hitting the headlines, most prominently the Facebook — Cambridge Analytica scandal, where the personal information of approximately 50 million Facebook users and their friends was compromised.\n\n\n\nOne company that has harnessed the power of blockchain to hold the ad industry to a higher standard, is Liberdy. The Liberdy Data Foundation is a non-profit on a mission to introduce fairness, security and transparency to the advertising marketplace. Liberdy has created an entirely new decentralized ad ecosystem which prioritizes user privacy, putting the user in control of what data to share with whom, and paying them for the use of their data.\n\nLiberdy enables the user to extract their data from the online companies like Google, Amazon Facebook and more. It then anonymizes it, and encrypts it, so it cannot be traced back to the specific individual.\n\nHere is where blockchain’s impenetrable encryption capabilities enter the picture. Since blockchain-based systems are decentralized, security is enhanced, as data is distributed across the entire network. This ensures that no single entity can take control of the information, and it also means that since the user’s personal data is not stored in one individual server, it is less vulnerable to attack.\n\nAnother of the major benefits of blockchain is that it guarantees a transparent marketplace where every transaction is made using smart contracts, which are automatically enforced and then recorded on the public ledger, accessible to all the peers on the network. This ensures that the user’s data cannot be sold without their knowledge and they can be guaranteed payment for their digital commodity.\n\n\nBlockchain also enables the creation of direct, open relationships between parties. In the case of Liberdy, this involves advertisers and the users whose data is so critical to the creation of relevant targeted ads. This creates a level playing field so that for the first time, smaller advertisers have equal opportunities to purchase first hand, verified, consent-based data, which was not previously available outside the walled garden of Google and Facebook.\n\nIn this new, fairer blockchain-based ad ecosystem, the user gets paid for their data and the advertiser gets access to user-validated data from a range of online sources including digital retailers, social networks, search engines and more.\n\nWithout blockchain technology, Liberdy would not have been able to re-envision and revolutionize the advertising ecosystem, creating a more democratic and equitable data marketplace. By putting the user first, they have changed the game, and set a new standard that other online business that store user data will need to match if they don’t want to be left behind. The example set by Liberdy can also serve as a worthy template for all kinds of other industries, where accessibility, security, and transparency are currently in short supply.\nTo learn more check out http://liberdy.io\nJoin our communities via [Telegram](https://t.me/joinchat/G7F7QBCHtvwBGHeuQj6_Ww), [Twitter](https://twitter.com/Liberdy_), [Facebook](https://www.facebook.com/liberdy.io/), [Linkedin](https://www.linkedin.com/company/liberdy/) to get the latest updates, or email us at [email protected]",
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}idoliberdyupvoted (100.00%) @liberdy / a-perfect-storm-for-publishers2018/08/01 07:06:24
idoliberdyupvoted (100.00%) @liberdy / a-perfect-storm-for-publishers
2018/08/01 07:06:24
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}idoliberdyupvoted (100.00%) @liberdy / the-top-5-data-scandals-of-the-21st-century2018/08/01 07:06:24
idoliberdyupvoted (100.00%) @liberdy / the-top-5-data-scandals-of-the-21st-century
2018/08/01 07:06:24
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}idoliberdyupvoted (100.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/08/01 07:06:15
idoliberdyupvoted (100.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/08/01 07:06:15
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2018/07/26 10:10:09
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2018/07/26 08:44:24
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2018/07/25 17:35:12
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}liberdypublished a new post: a-new-ad-ecosystem-opening-the-door-to-accurate-online-consumer-profiling2018/07/25 13:35:45
liberdypublished a new post: a-new-ad-ecosystem-opening-the-door-to-accurate-online-consumer-profiling
2018/07/25 13:35:45
| author | liberdy |
| body |  Until today, audience delivery has been primarily based on online consumer profiles built from search engine browsing records. However, the process employed by data brokers is one large question mark, a black box, which makes it difficult to assess the reliability and accuracy of the online profiles and target market identification being provided. A new [field study](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3203131), published on June 25th 2018, examines the efficacy of black box digital consumer profiling and audience delivery for the attributes of age and gender. The study revealed that among all the major data brokers, inaccuracies are rife. For example, male consumers are correctly identified only half of the time! Advertisers are in an impossible position. Global ad spend wastage has almost hit $7 billion with advertisers paying for 3rd party digital profiles that are often inaccurate with frequent audience misclassification. The study concludes that the solution lies in the introduction of new standards with greater transparency and improved verification. Some recent developments may provide a ray of hope. Firstly, in May 2018, the General Data Protection Regulation (GDPR) took effect. It states that the user is the rightful owner of their personal information. They can access a digital copy of the data collected on them and must provide their consent for its use. Secondly, the emergence of blockchain technology is presenting some interesting new avenues for the Adtech industry, particularly regarding issues of transparency. Let’s see how these developments can provide a solution to the problems of data verification faced by the ad industry by taking the example of the Liberdy Data Foundation. Liberdy is a non- profit that is leveraging the power of both the GDPR and blockchain technology to disrupt the ad industry and introduce reliability to the ad marketplace, by allowing for direct relationships between users and advertisers. Users benefit by being paid for their personal information, while advertisers gain access to first hand, verified data.  Users download the app and automatically extract their data from the digital companies that harvest it. It is then segmented, encrypted and anonymized before being shared with the advertiser. Users get to receive relevant personalized advertising. They also profit every time they share data such as demographics, location, gender and likes from across all online platforms that Liberdy can use to build mega-profiles and provide advanced targeting capabilities. The advertiser receives a previously impossible to access wealth of accurate, time-stamped, verified data. As a blockchain powered project, Liberdy can ensure transparency on a secure, decentralized network, where every piece of data that users share is published publicly, on the blockchain. A new revolution is underway that will benefit every stakeholder in the global data marketplace. Liberdy, and others frustrated with the current reality, are exploiting developing technologies and the growing power shift being driven by new regulation to create new opportunities for standardization and verification. To learn more check out Liberdy.io, join our communities via [Telegram](https://t.me/liberdy), [Twitter](https://twitter.com/Liberdy_), [Facebook](https://www.facebook.com/liberdy.io/), [Linkedin](https://www.linkedin.com/company/liberdy/) to get the latest updates, or email us at [email protected] |
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| parent author | |
| parent permlink | privacy |
| permlink | a-new-ad-ecosystem-opening-the-door-to-accurate-online-consumer-profiling |
| title | A New Ad Ecosystem: Opening the Door to Accurate Online Consumer Profiling |
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"body": "\n\nUntil today, audience delivery has been primarily based on online consumer profiles built from search engine browsing records. However, the process employed by data brokers is one large question mark, a black box, which makes it difficult to assess the reliability and accuracy of the online profiles and target market identification being provided.\n\nA new [field study](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3203131), published on June 25th 2018, examines the efficacy of black box digital consumer profiling and audience delivery for the attributes of age and gender. The study revealed that among all the major data brokers, inaccuracies are rife. For example, male consumers are correctly identified only half of the time!\n\nAdvertisers are in an impossible position. Global ad spend wastage has almost hit $7 billion with advertisers paying for 3rd party digital profiles that are often inaccurate with frequent audience misclassification. The study concludes that the solution lies in the introduction of new standards with greater transparency and improved verification.\n\nSome recent developments may provide a ray of hope. Firstly, in May 2018, the General Data Protection Regulation (GDPR) took effect. It states that the user is the rightful owner of their personal information. They can access a digital copy of the data collected on them and must provide their consent for its use. Secondly, the emergence of blockchain technology is presenting some interesting new avenues for the Adtech industry, particularly regarding issues of transparency.\n\nLet’s see how these developments can provide a solution to the problems of data verification faced by the ad industry by taking the example of the Liberdy Data Foundation. Liberdy is a non- profit that is leveraging the power of both the GDPR and blockchain technology to disrupt the ad industry and introduce reliability to the ad marketplace, by allowing for direct relationships between users and advertisers. Users benefit by being paid for their personal information, while advertisers gain access to first hand, verified data.\n\n\n\nUsers download the app and automatically extract their data from the digital companies that harvest it. It is then segmented, encrypted and anonymized before being shared with the advertiser. Users get to receive relevant personalized advertising. They also profit every time they share data such as demographics, location, gender and likes from across all online platforms that Liberdy can use to build mega-profiles and provide advanced targeting capabilities. The advertiser receives a previously impossible to access wealth of accurate, time-stamped, verified data.\n\nAs a blockchain powered project, Liberdy can ensure transparency on a secure, decentralized network, where every piece of data that users share is published publicly, on the blockchain.\n\nA new revolution is underway that will benefit every stakeholder in the global data marketplace. Liberdy, and others frustrated with the current reality, are exploiting developing technologies and the growing power shift being driven by new regulation to create new opportunities for standardization and verification.\n\nTo learn more check out Liberdy.io, join our communities via [Telegram](https://t.me/liberdy), [Twitter](https://twitter.com/Liberdy_), [Facebook](https://www.facebook.com/liberdy.io/), [Linkedin](https://www.linkedin.com/company/liberdy/) to get the latest updates, or email us at [email protected]",
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}liberdyupvoted (100.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/25 13:26:57
liberdyupvoted (100.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/25 13:26:57
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}liberdyreceived 0.072 STEEM, 0.061 SBD, 0.143 SP author reward for @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/25 12:17:24
liberdyreceived 0.072 STEEM, 0.061 SBD, 0.143 SP author reward for @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/25 12:17:24
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}cryptosludgeupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:42:03
cryptosludgeupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:42:03
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}nv21089upvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:33:03
nv21089upvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:33:03
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}techslutupvoted (30.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
techslutupvoted (30.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}ynetupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
ynetupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}woqupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
woqupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}uv10upvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
uv10upvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}arnavlavanupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
arnavlavanupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}cashmachineupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
cashmachineupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}wogupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
wogupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}crazyartistupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
crazyartistupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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}lsaupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
lsaupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
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| Transaction Info | Block #24309601/Trx b858dbcbd182556fdf6bd9c347f31959d6f96993 |
View Raw JSON Data
{
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}wicupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
wicupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
| author | liberdy |
| permlink | hashtags-heard-around-the-world-why-reclaimyourdata-is-next |
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| Transaction Info | Block #24309601/Trx 679932d21e7d3b4887f0aa0ad15c393482682fad |
View Raw JSON Data
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}tovupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
tovupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
| author | liberdy |
| permlink | hashtags-heard-around-the-world-why-reclaimyourdata-is-next |
| voter | tov |
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| Transaction Info | Block #24309601/Trx a3c8fa84acf52831c6feb56a77f2f96f8aa0dbff |
View Raw JSON Data
{
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}siqupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
siqupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
| author | liberdy |
| permlink | hashtags-heard-around-the-world-why-reclaimyourdata-is-next |
| voter | siq |
| weight | 5000 (50.00%) |
| Transaction Info | Block #24309601/Trx 2d2e07995c9237d2bda7811220c2415a671fd35d |
View Raw JSON Data
{
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}saarinoutupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
saarinoutupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
| author | liberdy |
| permlink | hashtags-heard-around-the-world-why-reclaimyourdata-is-next |
| voter | saarinout |
| weight | 5000 (50.00%) |
| Transaction Info | Block #24309601/Trx ad7ef9bae3f31cba0e55277323cbdac6e5eeaf10 |
View Raw JSON Data
{
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}israelnewsupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
israelnewsupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
| author | liberdy |
| permlink | hashtags-heard-around-the-world-why-reclaimyourdata-is-next |
| voter | israelnews |
| weight | 5000 (50.00%) |
| Transaction Info | Block #24309601/Trx 458e09d38aa70fa80293dece05a2e672944ac30e |
View Raw JSON Data
{
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}haranupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next2018/07/19 10:13:00
haranupvoted (50.00%) @liberdy / hashtags-heard-around-the-world-why-reclaimyourdata-is-next
2018/07/19 10:13:00
| author | liberdy |
| permlink | hashtags-heard-around-the-world-why-reclaimyourdata-is-next |
| voter | haran |
| weight | 5000 (50.00%) |
| Transaction Info | Block #24309601/Trx 58c6de9eb0f70bbe3f85d8bde3eda93ad036213f |
View Raw JSON Data
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Voting Power100.00%
Downvote Power100.00%
Resource Credits100.00%
Reputation Progress71.71%
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}Account Metadata
| POSTING JSON METADATA | |
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| JSON METADATA | |
| profile | {"name":"Liberdy","about":"Reclaim your data!","website":"http://liberdy.io/","cover_image":"https://i.imgur.com/Q6JlsuJ.png","profile_image":"https://i.imgur.com/DEG0oFh.png"} |
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Active
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Posting
Single Signature
Public Keys
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Memo
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}Witness Votes
0 / 30
No active witness votes.
[]