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      "body": "![Designed Company Model.jpg](https://steemitimages.com/DQmYo5uj7AZdBH5kqFy5JPuSGmwCae64ACvUtoCwwvTFwY1/Designed%20Company%20Model.jpg)\n\nThere is a new type of company emerging in the market place. It is driven by a pure soulful purpose and puts people as the priority.\n\nHere at Integral we spend enormous amount of time optimising companies.\n\nStarting from our own company, through all our client's projects and organisations.\n\nWe learn all the time and integrate our learnings into models of working.\n\nOne of the powerful models we developed is a model of a Purpose Driven Company.\n\nIt is the backbone of how we look at company strategic architectures.\n\nLet's describe this model.\n\n## Purpose\nA company without a purpose is likely heading towards a failure sooner or later.\n\nPurpose is the absolute key to keep focus on everything the company needs to do.\n\nIt helps companies design everything that they are going to do and how they will do it.\n\nPurpose needs to be clear, pure and focused on helping humanity.\n\nThe best purpose is in harmony with the planet we all share to enable sustainability.\n\n## People\nLet's face it.\n\nPeople are important.\n\nThe most important after a strong purpose gets established.\n\nIt starts with us, leaders of the company, through employees, then customers.\n\nIn that order.\n\nLeaders hire strong employees who serve customers in best possible way.\n\n## Systems\nSystems come straight after people in a designed company.\n\nProcesses on how to work together, IT systems, tooling, flow and many other systemic things.\n\nThey all need to work in harmony together for the company to operate well.\n\nSystems enable everything else that makes up a designed company.\n\n## Innovation\nYou might have heard that innovation is the ultimate driver of progress.\n\nThis seems to be true as humans evolve all the time and need new things to serve thier life purpose.\n\nThis is why innovation must to be a big part of a designed company.\n\nWithout it, there will be no value added to customers or the company.\n\n## Products\nYou might think that products are low down in our concept of a company.\n\nProducts are important, but they won't happen without People, Systems and Innovation.\n\nThis is why they only come into play at this point in the model.\n\nProducts include services too.\n\nOur model is as simple as it gets with regards to terms we use.\n\nEveryone understands it as it avoids any technical terms.\n\n## Money\nMoney considerations arise when we start thinking about the pricing and costs.\n\nIt doesn't take money to make money.\n\nBut money does come into play in companies sooner or later.\n\nIt needs considering into great depth.\n\nProjections, cashflow, profits, investments and re-investments.\n\nAll very important things to design and get right.\n\n## Growth\nMany company owners are super keen on growth.\n\nThey want to grow their company as soon as possible.\n\nIt is our experience though that growth is an outcome of getting everything else right.\n\nIt's natural, organic, sustainable and continuous growth.\n\nNo growth hacking needed.\n\nNatural, integral growth that is meaningful and links back into people.\n\nGrowth includes all the best practices of sales, marketing and advertising.\n\nIt can and needs to come from within the community that the company creates from its customers.\n\n## Conclusion\nModern companies follow an architectural model which enables their progress.\n\nThis model is what you can use to make your company progressive.\n\nReach out to us to help you put this model into practice and help your company fulfil its purpose.",
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