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      "body": "Congratulations @laurelinetf! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@laurelinetf/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@laurelinetf) and compare to others on the [Steem Ranking](http://steemitboard.com/ranking/index.php?name=laurelinetf)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-05\"><img src=\"https://steemitimages.com/64x128/http://i.cubeupload.com/7CiQEO.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-05\">SteemitBoard - Witness Update</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "parent_permlink": "ico",
      "author": "laurelinetf",
      "permlink": "cutting-ico-costs-with-messenger-marketing",
      "title": "Cutting ICO costs with Messenger Marketing",
      "body": "There are various opinions on how much you would need to spend on a successful ICO, but based on the feedback we’ve gotten from our clients, a successful ICO would cost you about $1 million USD, with the majority of it being spent on marketing. The raised amounts with an average of $17 million, usually make up for that loss, but what if they don’t?\n\nThe $1 Million USD threshold cuts off expectations of those who don’t possess such amounts or are just not willing to invest that much. The question that pops up immediately is whether there is a way to do an ICO cheaper? I can tell you right away that there is. But before that let’s try to understand the reasons for ICO marketing costs to be so high.\n\n<center>![cutting ico costs with messenger marketing_rebound crypto.png](https://cdn.steemitimages.com/DQmSAinoJzsppXDdLeDCgSVb2K1JPyQWQQdhcKoCtr9trcp/cutting%20ico%20costs%20with%20messenger%20marketing_rebound%20crypto.png)\nUnreasonable waste of resources.</center>\n\nNew technologies that emerge, are seldom the ideal from the beginning on. For instance, Google is not the first search engine, but just a better version of all previous tools, such as Altavista and Lycos. The same thing applies to ICOs. It all started off with just basic tools and direct approaches, but as the industry matures, new and improved mechanics emerge, making ICOs more automated, efficient and low-cost.\n\nWhen it comes to costs, the two priciest areas of ICOs are investor outreach/lead generation and community management. In this post I’ll specifically talk about the first one, but a proper community management can reduce your costs even more. So if you can’t wait, subscribe to our Telegram bot to read about it in our guidebook on “Cost-efficient ICO marketing”.\n\n\nThe reason why investor outreach is so expensive is because the conversion rate from the first contact to an investment is extremely low. Email marketing is still popular and considered to be one of the most effective marketing tools, with open rates of 21% and CTR being at 3%. Assuming an average conversion rate from a website to investment/sales is 30%, you end up getting only 18% of sales. That means out of 2000 visitors to your website only one will invest in your ICO. If your spending for this funnel is $2000, your average check needs to be $2000 too in order for you to break even.\n\n<center>![industry-average.png](https://cdn.steemitimages.com/DQmc7YZWVZ5r59fhFRjzif5kE3QMLchhYpLeFBMbbBJ35Yh/industry-average.png)</center>\n\nThat being said, your sales funnel after subscription needs to be so well optimized, in order for you to hit a positive ROI, that it is almost impossible to achieve.\n\nThe reasons for such a low response rate are obvious — people are tired of thousands of emails they’re getting daily, these emails are considered intrusive and annoying. There is a scientific term for this, called “email fatigue”. So when you ask your website visitors to leave their email address for something that catches their attention, they weigh how valuable that information is against the spam they’ll then be bombarded with and in many cases they just leave the page. The solution is to use new technology that people don’t associate with spam.\n\n# Making use of Telegram bot\n\n<center>![graph.PNG](https://cdn.steemitimages.com/DQmTJXY5iZFat9TtcK4BsYz7aLXxEkFaP5mBwhRRNHP2VLM/graph.PNG)</center>\n\nI found one study that clearly articulates the idea I want to convey — people switched over from Email to Messengers. The study is quite old it is from 2015 and that only means that the opportunity has been there for several years and nobody in the ICO industry leveraged it to its full extent. Until now…\n\nTelegram is well known to the ICO industry and everyone use it for news, updates from ICOs, to chat with other community members. There is one more thing about Telegram which ICOs can use for their own benefit — bots. Until now they have been only used for analytics, community management, response automation and the likes. But why not use Telegram bots to decrease your marketing costs?\n\nAssume you run a marketing campaign that brings a lot of targeted and interested users to your website. You can increase the conversion rate from the website to subscription by asking them to join your Telegram bot instead of emails. Compare 90% open rate on Telegram with 21% in email marketing. Integrating only this mechanic that doesn’t require any marketing skills will allow you to cut costs on average 80 fold. <b>With one million dollar budget, the savings could be hundreds of thousands of dollars.</b>\n\n<center>![industry-average2.png](https://cdn.steemitimages.com/DQmYCRxDdiV7VyHJFbR6cb7FRBoNvh4WKsfgSLX3nkYi1Kd/industry-average2.png)</center>\n\nOf course, a marketing campaign itself can be either good or bad. If your traffic managers target irrelevant audience, you simply won’t be getting any traffic to your website, so there will be nobody to subscribe and the budgets will again be wasted. But targeting is a separate topic which I will be discussing in one of my next articles. So subscribe to our bot if you are interested.\n\nBecause messages are not perceived as intrusive on Telegram, you have a great chance to have your message read and make the recipient enter the sales funnel, thus potentially increasing the conversion rate to investment from 0.19% to 15%, which is a quantitative improvement of 7794%. This leads to a drastic reduction of marketing costs and hundreds of dollars rescued.\n\nOne might argue that they don’t use email marketing and all the communication with the community happens via dedicated Telegram group. Well my answer to this is that this is even worse, because a group doesn’t allow you to tailor your messages to specific cohorts of users and the communication efficiency drops drastically, lowering your investments.\n\n# Conclusion\n\nAs with Alta Vista and Lycos that failed to sustain their first movers advantage, many ICOs won’t be able to raise the funding they expect if they won’t embrace new marketing approaches. I hope that you now have fully realized the importance of messenger marketing for ICOs and that you will use it for your own benefit.\n\nIn the next few articles I’ll walk you through other cost-saving operations within ICO marketing including community management and investor journey map. If you want to know more about ICO marketing or ask questions to us, you can do so by joining our Telegram bot here: https://wep.wf/9uoj4w and downloading our guidebook “Cost-efficient ICO marketing”.\n\n<center>[![guidebook_-banner.png](https://cdn.steemitimages.com/DQmcPjkFoEogKCEZ9uKNxNEjijcccjqNFYBywsAv3kRXDwr/guidebook_-banner.png)](https://wep.wf/9uoj4w)</center>\n\n\n<b>About the author</b>\n<i>Timur Kulbaev is a sales and marketing entrepreneur. He has been involved in performance marketing for the last 6 years and is bringing his expertise to the blockchain industry with the team behind Rebound Crypto.</i>\n\n<b>About Rebound Crypto</b>\n<i>Rebound Crypto is the industry’s first innovative performance marketing agency for blockchain startups at any stage of growth that allows to reach necessary objectives with affordable price and minimum risk.\n\n​With an ever growing competition among new technology companies, ICOs, and media channels in the space, we realized the importance of educating the community on performance marketing to help facilitate and grow the revolutionary processes behind blockchain.</i>\n\n[This article was written by Timur Kulbaev and was first published on our Medium account. Check it out here.](https://medium.com/reboundcrypto/cutting-ico-costs-with-messenger-marketing-8526e409acc)",
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      "body": "ICO ratings have become increasingly more important since there are many ICOs popping up on a daily basis. Due to the fact that there is new ideas and ICOs on the market there is a new wave of investors as well. The new token buyers joining the game want to make the smartest and safest decisions so ICO ratings are important to them. Check this article to find out what to expect from rating websites and what factors to consider when rating an ICO properly.\n\n<center>![rating websites 101_rebound crypto.png](https://cdn.steemitimages.com/DQmSzRU5DVvvLf19HeFXkLQ4sgZKemTqqojDV6srM3gqN8t/rating%20websites%20101_rebound%20crypto.png)</center>\n\n# How does rating work?\n\nWhen rating an ICO, key factors such as what are the most important elements of the project will be analyzed, as well as the transparency of the project is trustworthy and has potential, is inherent. Ratings for an ICO launcher are important as the third party rankings demonstrates that they are open, honest and trustworthy about their business. Especially if they get a positive result from the rating, the company will emanate trust and transparency.\n\nNow down to business of some sample ways these ranking websites are evaluating ICOs:\n\nRisk score: used to evaluate the fraud risk and the quality of the projects. In this score the the whitepaper, team, legal and MVP are analyzed.\nHype score: evaluates the potential level of interest of investors. This can be calculated based on a variety of factors such as social media mentions of the particular ICO, following on social media, and search engine hits on the ICO.\nInvestment potential: in this score the business model, finances, and market dynamics are researched. Usually this method will determine whether the ICO is worthy of long-term investment and will even show the positives and negatives of the projects.\nOn rating websites you can also find a list of suspicious ICO and scams which is definitely necessary to weed out the bad seeds in the industry.\n\n# No business is without problems\n\nSome rating websites have been called out at being corrupt or rigged to favor some projects over others. But this phenomenon is not always the fault of the actual website. There are many bounty campaigns run by the ICOs and they are incentivizing for creating positive reviews and shares for their project. This is achieved by incentivizing early contributors to perform different marketing tasks in order to raise awareness for the project with free tokens. In addition to this there have been cases where bounty hunters are promoted and incentivized to post positive and high rankings on rating sites. This kind of motivation could lead to an increase of false and overly positive rankings of ICOs online just so a bounty hunter can make more money, this in turn will lead to an influx in dishonest reviews.\n\nAnother prevailing problem in the industry is that there are no limits to who can become an ICO reviewer and give out ratings. Some rating sites do not have much criteria necessary to apply, only mandate can be to validate your email, choose a username, add a photo, place a link to your LinkedIn profile, write a title and bio and add your location. I observed this style on ICObench, but it seems that in their defense they do not approve every random Joe off the street, yet at the same time they are asking for too minimum of requirements. One other zero barrier entry is that some ICO review sites consider only general crowd ratings, as noticed with wiserICO.com.\n\nICO rating sites are not providing a bad service but they are positioned in a way that can possibly be abused by bad actors in the community to inflate certain ICO egos.\n\n# Possible solutions\n\nIf you are evaluating an ICO by yourself make sure to look closely at the team, what the community thinks of the project, tech aspects, and the market the project is entering in. Some other important factors to pay attention to are the product information, business know-how of the team and market robustness. It is very important to do the research for yourself outside of rating sites. Always remember to use your common sense, if something feels fishy then do not pick that project. If it seems to good to be true it usually is.\n\nIn terms of the issues going on with the ICO ranking sites being overflowed positive results there should be a filter put in place that notices positive rankings for certain ICOs. This kind of alert or indicator can wave the red flag to look into a certain ICO being over evaluated on the site. Also there could be a notice and take down system in place on their site if users notice too much over inflation they can report it themselves. This would allow for transparency and equality on ranking sites.\n\nMany rating websites have their own techniques to analyze on top of these basic steps and it is important to use more than one source before investing in an ICO. Cross check with multiple rating sites and you will get extra insight on the projects and maybe even find a more reliable one to invest in. Some reliable services you can check out are: Top ICO list, ICOrating and CrushCrypto.\n\nIf you are interested in the possibilities of raising funds through an ICO with a Blockchain startup, download our guidebook on how to do cost-effective marketing for an ICO.\n\n<center>[![guidebook_-banner.png](https://cdn.steemitimages.com/DQmcPjkFoEogKCEZ9uKNxNEjijcccjqNFYBywsAv3kRXDwr/guidebook_-banner.png)](https://wep.wf/9uoj4w)</center>\n\n<i>[This article written by Yuliya Avdyusheva and was first published on our Medium. Check it out here.](https://medium.com/reboundcrypto/rating-websites-101-everything-you-want-to-know-ab178e51b39d)</i>",
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      "author": "laurelinetf",
      "permlink": "how-an-ico-can-add-value-to-your-business",
      "title": "How an ICO can add value to your business",
      "body": "You’ve heard about ICOs that raised millions within a span of only a couple of days. You have a startup based on blockchain technology, and you are looking for funding. You feel a little bit insecure at what the best option is for your business, there is so many ways to fund and you are not sure if an ICO is the best way to go for you.\n\nWith the introduction of ICOs in 2013 by Mastercoin, the world of seeking funding for projects has been radically changed. For blockchain-based startups it has become a lot easier and faster to get the necessary funding for dreams to come true. Ever since the very first ICO back then, the amount of new ICO projects has been seering high. Sure, it’s not always easy business, nearly half of the ICOs fail. Doing an ICO, means that you have to make a lot of preparations, from white paper to legal issues to making sure that hackers won’t be able to attack. There’s a lot of technicalities that go into it, but you’re not in it alone as there are many agencies out there who can help you with tech, development, legal issues and marketing. So if you have a will to invest in marketing and grow your community then ICOs definitely can be a good choice and opportunity for you.\n\nAs a marketing agency for ICOs, we have not only guided our clients through their token sales, but we have first hand experience with seeing how their business actually benefited from having an ICO. So if you are still doubting if an ICO for you is the best choice or not, we will lessen your worries and doubts and explain you why and how an ICO can add value to your business.\n\n<center>![how an ico can add value to your business_rebound crypto.png](https://steemitimages.com/DQmYaso8fAHCpicAd8vBC8qtGHNTuWz262EoveVnCtUNs38/how%20an%20ico%20can%20add%20value%20to%20your%20business_rebound%20crypto.png)</center>\n\n# The truth about IPOs and venture capitalists\n\nThe traditional ways of seeking for funding for your company can be awfully time consuming, asking grants from the government, doesn’t really guarantee you to get the grant, initial public offerings are a good way to raise capital for growth, but unfortunately they are just not for you. You need to have some kind of revenue, so usually IPOs are not open to startups. Venture capitalists sure seem like a good way to get money instead of IPOs. But all of these traditional methods require a lot of your time, are expensive and have so much paperwork, legal aspects and regulations to them, that there must be better ways to raise money for your company.\n\nOne of the clearest downsides to both of these ways to raise money, is that they are very exclusive, you need the happy rich few to be able to invest in your startup. What you’re basically doing, is selling shares of your company. This means that the people who receive those shares have power in decision-making. You will need to answer to a board of directors when you make decisions. That goes hand in hand with the fact that it’s for entrepreneurs often a humiliating procedure to raise money through venture capitalists, because you basically have to beg for money. You’ll receive a lot of rejections, before you eventually get one green light.\n\nMoreover, you will have to share your profit with your investors. This is not always a worthwhile trade-off, unless you benefit from the value they bring as financial backers and advice. The price you pay ultimately is that you lose control of your own company. Having to deal with sharing ownership could lead to tension, conflict in vision, management style and ways of running your own business.\n\nCrowdfunding is the alternative that is the most comparable to what an ICO is, however, the market there is even more competitive, because it’s not strictly for blockchain-based startups, anyone can do it. Most crowdfunding projects are also restricted to a certain region or a certain country that is native to the people behind the project. That also means that with crowdfunding, you will most likely not be able to raise as much money as you would raise with an ICO. That also translates, a crowdfunding campaign even when successful will never reach hundreds of millions like ICOs do.\n\n# The benefits of an ICO\nSo this is where ICOs definitely come in hand. ICOs are definitely a really fast way of seeking funding. And there is several extra benefits next to getting funded that you might want to take under consideration. For instance, we talked about the exclusivity of the traditional way of seeking funding, ICOs provide you a possible global pool of support. The cryptocurrency and blockchain community is mostly based online and because of that, everyone of them is able to invest in your project. So ICOs are not as exclusive as traditional ways, even though community members need to be whitelisted to ensure that they are not bots or not scammers. Because of ICOs being a global phenomenon, you will be able to raise more than you possibly could with IPOs or VCs. Talking about the latter one, currently VCs are also investing in ICOs, instead of receiving shares in your company however, they get tokens. Which also means that they have no power in your startup.\n\nIf you issue a utility token, you won’t have to deal with equity, which basically means that you don’t have to deal with partial ownership and decision-making power in your company. That’s because utility tokens allow token holders to have access to the utility and usage of the blockchain powered platform you power.\n\nIf you are worried about your product and idea and often are in doubt whether you will be able to sell and pitch your idea, you will find that ICOs will also offer you some reassurance whether you really have a great project or not. You get immediate feedback from the marketplace as to whether your idea has support, this translates into people supporting your project, but also talking about it on different channels, mostly being Telegram, Reddit and Bitcointalk.\n\nWhile as after looking for traditional funding you most likely will need to still build your brand and invest a lot of money in that. By doing an ICO, you already build your brand and people are already aware of you (if you invested in a proper marketing campaign). You will get a following that will also stick around after they have invested in your product, a user base.\n\n# Final Thoughts\nSo hopefully after reading this you will understand a bit more about how an ICO can add possible value to your business and why choosing for an ICO as a way to seek funding is a new innovative and fast way to get the money you need for your project.\n\nTo summarize, ICOs are open to anyone, global, when issuing a utility token, you won’t have to deal with equity and partial ownership, you will have a community behind your product, you will gain a better understanding of whether your project is worth it or not and ultimately you will get a large pool of users. Through an ICO you will be able to raise more and fast, an example is Telegram’s ICO that managed to raise nearly 2 Billion US Dollars. In 2017 the average being raised by an ICO was no less than 17 Million US Dollars.\n\nHopefully this article has helped you in making a definite decision if you should take the leap and conduct an ICO instead of seeking for traditional ways of funding. If you would like to get an understanding of what a marketing campaign looks like and how to conduct a cost-effective and successful ICO marketing campaign, read our guidebook, which will offer you some tips and tricks.\n\n<center>[![guidebook_-banner.png](https://steemitimages.com/DQmd4Q5DUsuAT4pHamwZtMwv2Uky1jXkKXquRvwWDRC5byF/guidebook_-banner.png)](https://wep.wf/9uoj4w)</center>\n\n<i>[This article was first published on our Medium account, check it out here!](https://medium.com/reboundcrypto/how-an-ico-can-add-value-to-your-business-6eb861d6452c)</i>",
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      "body": "**WARNING** - The message you received from @sohan890 is a **CONFIRMED SCAM**!\r\n**DO NOT FOLLOW** any instruction and **DO NOT CLICK** on any link in the comment!\r\n\r\nFor more information about this scam, read this post:\r\nhttps://steemit.com/steemit/@arcange/phishing-site-reported-postupper-dot-ml\r\n\r\nIf you find my work to protect you and the community valuable, please consider to upvote this warning or to [vote for my witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=arcange&approve=1).",
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      "body": "## More Than you Can Think\nGet 20 upvotes and 10 followers only for join the site.\nThe 20 upvotes worth 1SBD so why wait get it quickly before the campaign over.\n[CLICK HERE TO JOIN](https://hidereferrer.com/lf/01697c)",
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      "author": "laurelinetf",
      "permlink": "current-status-and-future-of-icos-according-to-industry-experts",
      "title": "Current status and future of ICOs according to industry experts",
      "body": "# Quick teaser of the visit to iCoin Summit\nIf there is one thing that is 100% confirmed as a fact it’s that the blockchain community is teeming with passionate individuals whose lives have changed for good after coming in contact with this new and emerging technology. Although the community is still quite small in numbers, it has become obvious that even a handful of people can have significant influence and bring about changes that positively affect the lives of everyday people. Whether or not regular folk are even aware of this, is not relevant, as I’ve yet to come across a single enthusiast who doesn’t believe that blockchain is here to stay. And it’s not because of that hyperbole either, but as a result of their intimate understanding of the potential, so naysayers just have to deal with it. As one presenter at the event very accurately pointed out: <b>those who think it’s not possible to do it should stop interrupting the ones already doing it.</b>\n\n\n<center>![current status and future of ICOS according to industry experts_rebound crypto.png](https://steemitimages.com/DQme7qVynZFeeXdVAMPMMHWbidXSVEHHwjnHGDcZ9eafRSh/current%20status%20and%20future%20of%20ICOS%20according%20to%20industry%20experts_rebound%20crypto.png)</center>\n\nDuring the two days of my visit I had the privilege to talk to many of the teams representing their ideas with passion, and get a glimpse into their vision. You could hear the excitement in their voices when they rapidly delivered their pitches in an attempt to sway interest. Fear not blockchain venturists, all of your ideas were a good listen, so have more confidence in your vision. In addition to these projects, the event boasted around 30 experts from various backgrounds who delivered excellent talks and engaging panel discussions.\n\nThe goal is of this write up is to condense the up-to-date information disseminated by the experts in a way that is relevant to our own readers. So if you want to know where the winds of change are (and have been) blowing you’ve come to the right place.\n\n<center>![photo_2018-05-10_19-33-31.jpg](https://steemitimages.com/DQmT5JvbE8eWpgfpn567u7xZ5VWpfGj34PFW81V8pVZifMD/photo_2018-05-10_19-33-31.jpg)</center>\n\n\n# Current health and effectiveness of ICOs\nFirst some facts and figures quoted by the speakers: out of all of the ICOs launched in 2017 over 45% have failed by early 2018; from the total funds raised in 2017 roughly 37% of the investments went to a small minority of projects; the ICO investment market cap still pales in comparison to traditional fundraising activities, such as IPOs, roughly 1% of all investments were collected by blockchain projects. With that out of the way, let’s look at what exactly investors are focusing on when evaluating projects.\n\n### Investment practices and general tips:\n\n- Tech based projects that have their MVP available for inspection e.g on GitHub, expect investors to source knowledgeable techies to investigate what progress you have made thus far and whether or not the underlying infrastructure is sound\n- Founders need to be prepared to give face-to-face or video interviews and potentially provide IDs for thorough background checks to uncover for fraud, questionable track records, etc. when dealing with interested parties\n- An independent 3rd party or an internal auditor will most likely comb through your whitepaper in an attempt to identify weaknesses and determine scalability\n- Effectiveness of token integration in your solution and the adequacy of your due diligence in classifying your tokens correctly (utility vs. security and so on)\n- The viability of bounty programs is questionable, because it is increasingly difficult to verify who exactly is obtaining your tokens, are they bots or actual community members? Should the former be true, you’re effectively wasting your tokens with no real returns\n- Airdrops are a viable alternative to an ICO, but only if you first conduct a capped private round by limiting token supply to VCs, then do airdrops to generate value for your tokens by distributing them among your community\nStatus of your ICO and what to focus on:\n\n### The design and functionality of your site — generates trust in your brand\n- Team’s skill set and track record, relevancy of advisors — boosts trust once again\n- Make media love your project — added exposure which is free in many cases\n- Quality of video presentations — visuals are the strongest medium for conveying your ideas\n- Necessary localizations of marketing collateral — only target geos relevant to you\n- Partner lists and level of their participation in your project — show who you work with and why\n- Tokenomics in detail — does it actually make sense to tokenize your idea or can you pull it off without it?\n- Presence and effectiveness of community management across channels — pretty obvious, you need to look after investors and cater relevant content to them\n- MVP or Alpha version of your product — people like to touch things, it gives them a sense of tangible value\n- Legal base and potential risk factors — assure your investors by complying\n\n### Additional external attributes evaluated by investors:\n\n- How much investment has already been collected\n- Whether or not you reached your soft cap\n- What is the hard cap and why\n- Is there an escrow in place\n- What sort of ratings (from native media) has the project secured\n- Mass media presence and overall exposure\n- Social media activity and following\n- Legal propriety\n\nOut of all of the ICO features that were discussed, there were a couple that I’d like to stress as they kept recurring across multiple topics and contexts. First of all, having an MVP or an Alpha is quickly becoming a deciding factor in who secures investments among both competing projects and unique value-propositions. As with traditional startups professional and casual investors prefer to have something that is tangible and they can get their hands on. Even better if you are able to present a successful use case or relevant data to support your business plan.\n\nThe legality of your project and ability to demonstrate due diligence generates significant trust among all parties interested in your project. Last year only around 23% of projects that entered their sale stages had successfully completed their legal due diligence on time and established themselves accordingly. You can expect the necessity of legal compliance to increase with constantly tightening regulations affecting the blockchain industry, and to be something investors will request you to have in place.\n\n<center>![photo_2018-05-10_14-07-28.jpg](https://steemitimages.com/DQmdhRo85tYVuwLUKFAxBG2ZQW7WxoGCTbzovnFtjidCx6k/photo_2018-05-10_14-07-28.jpg)</center>\n\n\n# So what’s the takeaway?\nSince last year when we shifted focus to the blockchain industry with our marketing efforts, evaluation criteria lists concerning ICOs have kept on growing both in size and in detail. There is a strong shift towards evaluating projects as you would in the case of traditional startups from other industries: business plan, MVP, relevant use case and supporting data, scalability. Both casual and professional investors are wisening up and putting more effort into their due diligence processes when comparing one project to the next. More and more companies that focus on scalability in particular are only willing to partner up with projects that have already successfully completed their funding rounds and are ready to take their businesses to the next level. With that in mind, it is vital for project teams to understand that the ICO process itself is merely the first step in building a sustainable business that will keep growing for years to come, AND have necessary (actionable) strategies in place.\n\nOur team spends a lot of time developing our own competencies in order to be able to have these types of answers for those project teams that enter the scene with good intentions and viable solutions. As the intensity of competition grows, so does the need to have marketing, branding/PR, and post-ICO activities in place. Despite there being more knowledge in the market most blockchain startups still fail to secure necessary investments either because they lack in expertise, or less than ideal execution of their strategies. For those of you seeking to avoid these pitfalls we’ve already shared, and will keep on sharing information that can help you learn from others’ mistakes/successes and identify relevant best practices for your projects.\n\nIf you’re interested in learning more, I suggest you also take a look at our in-depth guidebook below or simply reach out to us and we’ll be happy to share our experiences with you.\n\n<center>[![guidebook_-banner.png](https://steemitimages.com/DQmd4Q5DUsuAT4pHamwZtMwv2Uky1jXkKXquRvwWDRC5byF/guidebook_-banner.png)](https://wep.wf/9uoj4w)</center>",
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{
  "trx_id": "87ae81e47369d1da6fa28b4de2879ae335af83fd",
  "block": 22536707,
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  "timestamp": "2018-05-18T11:20:42",
  "op": [
    "comment",
    {
      "parent_author": "",
      "parent_permlink": "blockchain",
      "author": "laurelinetf",
      "permlink": "is-it-interesting-to-open-a-blockchain-startup",
      "title": "Is it interesting to open a blockchain startup?",
      "body": "New technologies highly impact our lives. They change how society works and even change our habits. The Internet was the first such example simplifying our lives. We have so much more access to an infinite amount of knowledge, educational tools, resources, which we are constantly trying to find new ways to share with each other. Blockchain is the door that can open global markets and create ease of use for businesses to communicate and collaborate.\n\nIf you are interested in the Blockchain and have some creative ideas opening a Blockchain startup may just be for you. If you want to leap into the business but need some reassuring check out this article.\n\n<center>![how interesting is it to open a blockchain startup_ rebound crypto.png](https://steemitimages.com/DQmWLCPNEyNyTv6LcAXvwp18XFugqxD1vh5Nwa53mGwpc9F/how%20interesting%20is%20it%20to%20open%20a%20blockchain%20startup_%20rebound%20crypto.png)</center>\n\n# Why open a Blockchain startup?\n\nBlockchain is not only about cryptocurrencies is has many applications in the world today. The technology is being used in many spheres from finance, health to AI, really the possibilities are endless. Blockchain is the backbone of many global companies now and rapidly growing.\n\nBlockchain is a fast growing industry and we have seen it gain more interest over the years. Banks, remittance markets, credit card companies, stock exchanges, governments and tech companies are always looking for new solutions for their businesses and how to implement the Blockchain to optimize the business. The advantage to opening a Blockchain startup is that new businesses have less overhead and can move quicker giving them the edge in the Blockchain world. In addition to this many companies want a contractor for their needs and smaller companies can offer their services and land big clients for their startups.\n\nNetworking in the Blockchain space is easy. Actually, in the Blockchain space, most businesses are startups as the tech is still new and this makes it easier to make connections and network. You can build networks with other entrepreneurs and bounce off ideas off each other to become more successful. Even bigger companies are always looking for smaller startups to partner with if they have an innovative novel idea for Blockchain implementation.\n\nAs Blockchain is still new tech, there is lots of room for development. Many startups are creating innovative uses for Blockchain and becoming recognized for their creativity. You can enter many niche markets that have use for the Blockchain with your ideas.\n\nLast but not least, it is important to remember that you can use Blockchain to raise capital easily. Many crypto projects are launched solely from crowdfunding. Billions of dollars have gone into Blockchain startups and VC’s are constantly looking for projects to invest in. This type of easy funding can just give you the start you need to develop your Blockchain innovations and services.\n\n# Be a success with a Blockchain startup\nEveryone wants into the Blockchain world, so how do you get the edge? Here are some tips on how to get on the road to success.\n\nCreate an interesting and innovative idea\n- Find an experienced founder with great interest in the Blockchain\n- Gather experienced Blockchain engineers on your team who have rode the evolution wave with Blockchain\n- Make friends with other Blockchain projects\n- Create quality business solutions- deliver real value for your solutions\n- Do not get put down by critics, let them improve your business and allow for more thoroughness\n- Think long term- do not aim to disrupt but actually innovate, get creative!\n\nThe most important thing to keep in mind is to be innovative. Create new, fresh ideas on how to use the Blockchain, this will get you a one up in the business. Creativity will allow you to be successful in the business, be keen on the problems in the field and find solutions. This will also keep your life interesting, developing the world for the better will give you more motivation to create the best product.\n\n# Not an expert in the tech, not a problem\nAlthough Blockchain may seem complex at first, it is necessary to have a universal startup as the tech applies to any and all industries. Blockchain is great to use in your startup as it brings transparency, efficiency and abolishes fraud claims. Blockchain allows you to have power over your data and for the fluid running of all your projects. The transparency aspect of the Blockchain will also open new doors and collaborations as you can gain more trust in your company. In addition to added security and trust, you can raise funds through an ICO.\n\nIf you enter the Blockchain industry, it is important to remember to follow and understand the current trends. This will keep your startup interesting and you can use the ever-changing market in your favor to create a great and unique solution to real-world problems.\n\n# Conclusion\nYou don’t need to be an expert in the technology itself. Regardless of the industry, understanding emerging consumer needs such as privacy or ownership of data will greatly help you predict where and how to position your startup to get funding or find customers.\n\nAnd of course, always remember to stay creative and create new solutions for problems in the world with Blockchain tech. By doing this, you can enter many niche markets that have use for the Blockchain with your ideas. Of course, it never hurts to keep up connections with another startup so that you can collaborate in the Blockchain world.\n\nIf you are interested in the possibilities of raising funds through an ICO with a blockchain startup, download our guidebook on how to do cost-effective marketing for an ICO.\n\n<center>[![guidebook_-banner.png](https://steemitimages.com/DQmd4Q5DUsuAT4pHamwZtMwv2Uky1jXkKXquRvwWDRC5byF/guidebook_-banner.png)](https://wep.wf/9uoj4w)</center>\n\nWritten by Yuliya Avdyusheva",
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{
  "trx_id": "00b83f2cc92a51c568b077e1776139a6da3db6dc",
  "block": 22423960,
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  "timestamp": "2018-05-14T13:22:30",
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    {
      "parent_author": "",
      "parent_permlink": "ico",
      "author": "laurelinetf",
      "permlink": "how-to-ensure-your-ico-will-succeed-with-performance-marketing",
      "title": "How to ensure your ICO will succeed with performance marketing",
      "body": "There are these ICO projects that instantly reach their hard cap of tens of millions USD, within 2 minutes after launching their ICO. Here you are halfway through your campaign and you start realizing that this won’t be the case for you. Isn’t that every marketing director’s nightmare? Halfway through your campaign you notice you will not reach the goal you set for your hard cap. You want to do something about it, but as you can’t follow the performance of your marketing campaign, you also can’t react on it, as a result you can’t optimize your campaign leading into a community that’s not only stagnant, but also you feel like there is very little members who actually want to invest. You soon realize you’re not making your deadline. And worst case scenario, your ICO might even fail.\n\nAs a marketing agency for ICOs, we have had the same worries for our clients. But through our hard work and always growing expertise, we managed to get some insight into how to tackle these issues. We have found some solutions, which may help you in ensuring that your ICO project won’t fail, don’t worry we’ll share them with you!\n\n![how to ensure your ico will succeed with performance marketing_rebound crypto.png](https://steemitimages.com/DQmZ4ftZkszXA9UDHjjaibUG7z6sfH3hUMZq8xHYRy9s7sk/how%20to%20ensure%20your%20ico%20will%20succeed%20with%20performance%20marketing_rebound%20crypto.png)\n\n\n# Traditional marketing often doesn’t guarantee an instant success\nConducting an ICO, means that you set a deadline for your project in which you will try and reach a hard cap. It’s extremely important to make it to this deadline, so that your project is not doomed to fail. Success in this case means reaching your hard cap, but it’s also influenced by a lot of different factors.\n\nIn order to stand out and increase your success rate, you can reach out to a marketing agency to help you out with the marketing. This way you might get more exposure, but that doesn’t necessarily mean you will get more conversions. True, they will offer you the resources that they possess, and help you put everything in place. In this, there is a difference between agencies that work cost-efficiently and those agencies who have a higher pricing, that focus on getting big results with big money.\n\nIn reality, the usual agency, often too much focuses on this budget and the profit they will make from it. They often forget to look at how the business really is performing during the campaign and how to help out the business in the first place. While the campaign is ongoing, there is very little to no communication about the results. There often is a lack of resources in monitoring the way that the advertisement campaigns are performing. This not being transparent towards their clients, often results in low engagement rates. After all, getting a lot of exposure, growing community etc. doesn’t necessarily mean that there is a high conversion rate. These agencies charge a lot, for big campaigns, but the results don’t translate.\n\nLuckily, there is also those agencies who offer a cost-efficient marketing strategy, based on performance marketing, where you can easily track and measure the results of your campaign.\n\n# Trackable, measurable & optimizable\nThese cost-efficient agencies offer you real value for your spent budget. They realize that before you actually can start building your brand, it’s important to have something to build. In order to reach that goal, it’s important for an agency to first provide you help in identifying the weaknesses and areas of improvement within your project that might hinder investments.\n\nThis makes the difference between being perceived as a legitimate ICO or a fraude. The agencies who offer such a project assessment, have the best interest in your company. What they do is provide suggestions and recommendations in the form of an action plan and offer a “completion rating”.\n\nApart from having your project assessed, they achieve this cost-efficiency by identifying and targeting the right people. The ones who will invest their money and time in your campaign. Those are the people you want to be part of your community.\n\nMoreover, these agencies have the tools and resources to monitor how your ICO is performing. They achieve this first of all by getting the best coverage cost-effectively. You basically pay less for better quality and diversity in various channels. They do this by manipulating influential factors, such as targeting, written content and visuals to boost performance. This is done by measuring of analytics to increase the ROI of your campaigns.\n\nIn order to increase that ROI you need to monitor the key metrics and traffic flow of your campaign in order to understand results from operational activities and what’s affecting them. This will make sure that you will be able to optimize your campaign and thus direct more traffic to your main marketing collateral.\n\nThe biggest advantage of performance marketing is that it’s trackable and it’s measurable. You will be able to track every click, it isn’t based on estimates, but it’s based on actual results. The effectiveness of the marketing campaign can thus be determined accurately, down to the mouse click.\n\n# Final thoughts\nSo you were thinking that your ICO would fail? Think again! There are other solutions to your problem. By measuring and tracking the success of your campaign, you can guarantee a happy ending towards reaching your hard cap.\n\nTo summarize, the most important things to succeed with your ICO is to stand out from your competitors. This can be done by assessing your project before embarking on any campaigns to promote your brand. When the assessment is done, you need to focus on monitoring the results of your campaign. Performance marketing will help you in understanding how effective your marketing campaign really is and can determine its success, down to the mouse click.\n\nHopefully this article has helped you in understanding how you can make sure that your ICO will definitely make the deadline and you will succeed. If you would like get even more insight on how to conduct a cost-effective and successful ICO marketing campaign, read our guidebook.\n\n[![guidebook_-banner.png](https://steemitimages.com/DQmd4Q5DUsuAT4pHamwZtMwv2Uky1jXkKXquRvwWDRC5byF/guidebook_-banner.png)](https://wep.wf/9uoj4w)\n\n[This article has been published on our Medium account, click here to visit our Medium](https://medium.com/reboundcrypto/how-to-ensure-your-ico-will-succeed-with-performance-marketing-1e75a255ccca)",
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  "timestamp": "2018-05-14T08:32:27",
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      "author": "kyriacos",
      "permlink": "staring-at-shitcoins-all-day-makes-one-lose-perspective",
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