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      "author": "steemitboard",
      "body": "Congratulations @keyocoin! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@keyocoin/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@keyocoin) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=keyocoin)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "author": "steemcleaners",
      "body": "Hello, \n\nWe have contacted you on Twitter to verify the authorship of your Steemit blog but we have received no response yet. We would be grateful if you could respond to us via Twitter, please. \n\nhttps://twitter.com/steemcleaners/status/1095798481023918085\n\nPlease note I am a volunteer that works to ensure that plagiarised content does not get rewarded. I have no way to remove any content from steemit.com.\n\nThank you",
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      "body": "2018 was a big year for us over here at KeyoCoin HQ. Missed our end of year review or simply want to watch it again? Check it out here: https://youtu.be/_nZU-KDRwOY",
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      "body": "Hello, \n\nWe have contacted you on Twitter to verify the authorship of your Steemit blog but we have received no response yet. We would be grateful if you could respond to us via Twitter, please. \n\nhttps://twitter.com/steemcleaners/status/1095798481023918085\n\nPlease note I am a volunteer that works to ensure that plagiarised content does not get rewarded. I have no way to remove any content from steemit.com.\n\nThank you",
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      "author": "keyocoin",
      "body": "Stay tuned.",
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      "permlink": "jeanie-zheng-vp-of-engineering-at-godaddy-and-ex-director-of-software-development-at-expedia",
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{
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      "author": "keyocoin",
      "body": "![BlockchainConference-TwitterHeader (1).png](https://cdn.steemitimages.com/DQmYZJsRcjVLDsWYUg3qBtLFnLc2QrmtgoAheYYHM9aKzLs/BlockchainConference-TwitterHeader%20(1).png)\n\nFor the past two decades Jeanie Zheng has gained a reputation for building successful software products and services for an impressive range of technology companies, including Microsoft, IBM, Yahoo!, Motorola, Expedia and GoDaddy.\n \nBut it was in 2014, while Director of Software Development at Expedia, that she began turning heads in the cryptoverse when she became the driving force for the travel technology giant to begin accepting cryptocurrency payments for travel bookings. It was a big step for the company, a major vote of confidence for the technology, and an important milestone for the sector, ultimately paving the way for more widespread adoption and implementation of cryptocurrencies in the modern retail space.\n \nNow, we’re excited to announce that Jeanie is bringing her unique vision and leadership to KeyoCoin as our technology advisor. An important role at an important time for the company, as we develop the technological infrastructure for what will soon become the world’s first universal travel rewards program to be live and fully integrated with an expansive travel marketplace.\n \nOur mission at KeyoCoin is ambitious, but simple. We are building a new breed of travel ecosystem, where independent travel and hospitality businesses and adventure-seeking travelers can find each other in an open and fair marketplace, and then conduct peer-to-peer value exchange free from punitive commissions and fees.\n \nThe blockchain has a simple but fundamental role in this ecosystem: firstly, to provide the autonomous booking engine, free from heavy-handed centralized control, and secondly, to arm independent travel businesses with the tools they need to attract and reward customers, while incentivizing travelers to get more from their travel experiences.\n \nAt the heart of this ecosystem, providing fuel for the network, is KeyoCoin, the universal rewards token. This blockchain-based incentivization tool is designed to close the incentive loop for merchants, consumers, and developers, allowing them to reward each other for completing revenue-generating actions or exhibiting behaviors that benefit the community.\n \nWe’ve already built the marketplace, complete with thousands of tours, activities and local experiences, and launched it in seven countries (with more on the way soon). Jeanie joins us as we embark on the next milestone, creating the blockchain-based KeyoCoin booking engine and rewards platform that utilizes DLT and smart contracts to automate the flow of transactions in the ecosystem. It’s an exciting chapter, and our development teams are delighted to have Jeanie’s expertize on board to help us navigate the crucial months to come.\n \nHere’s what Jeanie had to say about coming aboard: \"I’ve been extremely impressed by the KeyoCoin team. It’s clear that their unique rewards-centric approach has what it takes to disrupt the status quo in the industry, for the good of travelers as well as hospitality, tour and local experience providers. It’s not every day you come across a startup with the ambition to take on the tech giants currently dominating distribution in the travel space, while also having the creativity and technical capability to follow through on those ambitions.”\n \nWelcome to the KeyoCoin family Jeanie!\n \nKeyoCoin’s advisory team now includes:\n●  \tRick Savage, Head of Social Media for Apple Music, Beats 1 & iTunes\n●  \tFederico Pistono, Head of Blockchain for Hyperloop\n●  \tLayla Revis, VP at Oracle\n●  \tTamara Camp, VP of Global CEM, Growth & Loyalty Programs at Western Union\n●  \tSheri Kaiserman, Co-Founder of Maco.la and former Head of Equities at Wedbush\n●  \tMarat Gaziev, SEO Director at IGN and Ziff Davis\n●  \tDan Marchese, Director of Mobile at Viator / TripAdvisor.\n \nNot following us on Telegram? You’re missing the inside scoop! Join the conversation over at https://t.me/KeyoCoin for the latest news, insight and feature opportunities.\n \n <center> <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmVJTtVmjjDLPXY8M7j1aULn6JV4DPBxCmmftCkq8bQHsD/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"/></a><a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmRy5B2fKtkQ67KAUBWqLhiKemSMEcqnU8o6zfQwbWTmrx/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min%20(1).png\"/></a> </center>\n\n<center> [Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://www.facebook.com/keyocoins) </center>",
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      "body": "![BlockchainConference-TwitterHeader (1).png](https://cdn.steemitimages.com/DQmYZJsRcjVLDsWYUg3qBtLFnLc2QrmtgoAheYYHM9aKzLs/BlockchainConference-TwitterHeader%20(1).png)\n\nFor the past two decades Jeanie Zheng has gained a reputation for building successful software products and services for an impressive range of technology companies, including Microsoft, IBM, Yahoo!, Motorola, Expedia and GoDaddy.\n \nBut it was in 2014, while Director of Software Development at Expedia, that she began turning heads in the cryptoverse when she became the driving force for the travel technology giant to begin accepting cryptocurrency payments for travel bookings. It was a big step for the company, a major vote of confidence for the technology, and an important milestone for the sector, ultimately paving the way for more widespread adoption and implementation of cryptocurrencies in the modern retail space.\n \nNow, we’re excited to announce that Jeanie is bringing her unique vision and leadership to KeyoCoin as our technology advisor. An important role at an important time for the company, as we develop the technological infrastructure for what will soon become the world’s first universal travel rewards program to be live and fully integrated with an expansive travel marketplace.\n \nOur mission at KeyoCoin is ambitious, but simple. We are building a new breed of travel ecosystem, where independent travel and hospitality businesses and adventure-seeking travelers can find each other in an open and fair marketplace, and then conduct peer-to-peer value exchange free from punitive commissions and fees.\n \nThe blockchain has a simple but fundamental role in this ecosystem: firstly, to provide the autonomous booking engine, free from heavy-handed centralized control, and secondly, to arm independent travel businesses with the tools they need to attract and reward customers, while incentivizing travelers to get more from their travel experiences.\n \nAt the heart of this ecosystem, providing fuel for the network, is KeyoCoin, the universal rewards token. This blockchain-based incentivization tool is designed to close the incentive loop for merchants, consumers, and developers, allowing them to reward each other for completing revenue-generating actions or exhibiting behaviors that benefit the community.\n \nWe’ve already built the marketplace, complete with thousands of tours, activities and local experiences, and launched it in seven countries (with more on the way soon). Jeanie joins us as we embark on the next milestone, creating the blockchain-based KeyoCoin booking engine and rewards platform that utilizes DLT and smart contracts to automate the flow of transactions in the ecosystem. It’s an exciting chapter, and our development teams are delighted to have Jeanie’s expertize on board to help us navigate the crucial months to come.\n \nHere’s what Jeanie had to say about coming aboard: \"I’ve been extremely impressed by the KeyoCoin team. It’s clear that their unique rewards-centric approach has what it takes to disrupt the status quo in the industry, for the good of travelers as well as hospitality, tour and local experience providers. It’s not every day you come across a startup with the ambition to take on the tech giants currently dominating distribution in the travel space, while also having the creativity and technical capability to follow through on those ambitions.”\n \nWelcome to the KeyoCoin family Jeanie!\n \nKeyoCoin’s advisory team now includes:\n●  \tRick Savage, Head of Social Media for Apple Music, Beats 1 & iTunes\n●  \tFederico Pistono, Head of Blockchain for Hyperloop\n●  \tLayla Revis, VP at Oracle\n●  \tTamara Camp, VP of Global CEM, Growth & Loyalty Programs at Western Union\n●  \tSheri Kaiserman, Co-Founder of Maco.la and former Head of Equities at Wedbush\n●  \tMarat Gaziev, SEO Director at IGN and Ziff Davis\n●  \tDan Marchese, Director of Mobile at Viator / TripAdvisor.\n \nNot following us on Telegram? You’re missing the inside scoop! Join the conversation over at https://t.me/KeyoCoin for the latest news, insight and feature opportunities.\n \n <center> <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmVJTtVmjjDLPXY8M7j1aULn6JV4DPBxCmmftCkq8bQHsD/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"/></a><a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmRy5B2fKtkQ67KAUBWqLhiKemSMEcqnU8o6zfQwbWTmrx/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min%20(1).png\"/></a> </center>\n\n<center> [Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://www.facebook.com/keyocoins) </center>",
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      "body": "VP of Engineering at GoDaddy and ex-Director of Software Development at Expedia\n\n![Jeanie-Zheng-KeyoCoin-Advisor-1520x860.png](https://cdn.steemitimages.com/DQmZuWKN51GJaxEf68Mpzb5jqPHhVQjWer6vDLQjHzBPZwL/Jeanie-Zheng-KeyoCoin-Advisor-1520x860.png)\n\nFor the past two decades Jeanie Zheng has gained a reputation for building successful software products and services for an impressive range of technology companies, including Microsoft, IBM, Yahoo!, Motorola, Expedia and GoDaddy.\n\nBut it was in 2014, while Director of Software Development at Expedia, that she began turning heads in the cryptoverse when she became the driving force for the travel technology giant to begin accepting cryptocurrency payments for travel bookings. It was a big step for the company, a major vote of confidence for the technology, and an important milestone for the sector, ultimately paving the way for more widespread adoption and implementation of cryptocurrencies in the modern retail space.\n\nNow, we’re excited to announce that Jeanie is bringing her unique vision and leadership to KeyoCoin as our technology advisor. An important role at an important time for the company, as we develop the technological infrastructure for what will soon become the world’s first universal travel rewards program to be live and fully integrated with an expansive travel marketplace.\n\nOur mission at KeyoCoin is ambitious, but simple. We are building a new breed of travel ecosystem, where independent travel and hospitality businesses and adventure-seeking travelers can find each other in an open and fair marketplace, and then conduct peer-to-peer value exchange free from punitive commissions and fees.\n\nThe blockchain has a simple but fundamental role in this ecosystem: firstly, to provide the autonomous booking engine, free from heavy-handed centralized control, and secondly, to arm independent travel businesses with the tools they need to attract and reward customers, while incentivizing travelers to get more from their travel experiences.\n\nAt the heart of this ecosystem, providing fuel for the network, is KeyoCoin, the universal rewards token. This blockchain-based incentivization tool is designed to close the incentive loop for merchants, consumers, and developers, allowing them to reward each other for completing revenue-generating actions or exhibiting behaviors that benefit the community.\n\nWe’ve already built the marketplace, complete with thousands of tours, activities and local experiences, and launched it in seven countries (with more on the way soon). Jeanie joins us as we embark on the next milestone, creating the blockchain-based KeyoCoin booking engine and rewards platform that utilizes DLT and smart contracts to automate the flow of transactions in the ecosystem. It’s an exciting chapter, and our development teams are delighted to have Jeanie’s expertize on board to help us navigate the crucial months to come.\n\nHere’s what Jeanie had to say about coming aboard:\n\n“I’ve been extremely impressed by the KeyoCoin team. It’s clear that their unique rewards-centric approach has what it takes to disrupt the status quo in the industry, for the good of travelers as well as hospitality, tour and local experience providers. It’s not every day you come across a startup with the ambition to take on the tech giants currently dominating distribution in the travel space, while also having the creativity and technical capability to follow through on those ambitions.”\nWelcome to the KeyoCoin family Jeanie!\n\nKeyoCoin’s advisory team now includes:\n\n* _Rick Savage_, Head of Social Media for _Apple Music_, Beats 1 & iTunes\n* _Federico Pistono_, Head of Blockchain for _Hyperloop_\n* _Layla Revis_, VP at _Oracle_\n* _Tamara Camp_, VP of Global CEM, Growth & Loyalty Programs at _Western Union_\n* _Sheri Kaiserman_, Co-Founder of _Maco.la_ and former Head of Equities at Wedbush\n* _Marat Gaziev_, SEO Director at _IGN_ and _Ziff Davis_\n* _Dan Marchese_, Director of Mobile at _Viator / TripAdvisor._\n\n<b>Not following us on Telegram? You’re missing the inside scoop! Join the conversation over at https://t.me/KeyoCoin for the latest news, insight and feature opportunities.</b>\n\n<center> <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmVJTtVmjjDLPXY8M7j1aULn6JV4DPBxCmmftCkq8bQHsD/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"/></a><a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmRy5B2fKtkQ67KAUBWqLhiKemSMEcqnU8o6zfQwbWTmrx/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min%20(1).png\"/></a> </center>\n\n<center> [Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://www.facebook.com/keyocoins) </center>",
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      "body": "<b>Senior Director of SEO for Ziff Davis</b>\n\n![Marat-Gaziev.png](https://cdn.steemitimages.com/DQmW4k2dh7Jo4EJPrbwnQUVWqh3Us8u52FTmAS1pQQ1drrq/Marat-Gaziev.png)\n\nMarat Gaziev cuts an impressive figure in the world of media and marketing, not least in his current role as Senior Director of SEO for Ziff Davis, the media giant behind industry leading publications such as IGN, Mashable, PCmag, ExtremeTech, Geek and Ask Men. We’re fortunate to count him among our ranks here at KeyoCoin, so wanted to take a moment to celebrate his contribution to our cause.\n\nMarat joined KeyoCoin as our media and search advisor in March 2018, bringing with him an impressive track record of leading teams to create stand-out content, exciting collaborations, and long-lasting revenue generation for some of the world’s most influential media brands. His career in SEO reaches back almost a decade, but it was his work since 2016, first for IGN, and then for parent company Ziff Davis, that really caught our attention.\n\nUnder his stewardship the Ziff Davis media group now generates over 140 million monthly visitors, a combined 15 million app downloads, and 10 million YouTube subscribers across its brands, and building on this success Marat has become a well-known SEO expert and keynote speaker for SEO conferences in Silicon Valley and beyond.\n\nThere’s no two ways about it, SEO is absolutely crucial to the success of our mission here at KeyoCoin.\nIf we want to banish unwelcome intermediation from the booking process, giving power back to travel providers on the one hand, and giving great value to travelers on the other, we need to beat online travel agents at their own game. These tech giants (Expedia, Booking, TripAdvisor etc.) emerged as winners from the internet boom precisely because they mastered the art of online distribution, capturing travelers attention and converting that into bookings. It’s a practice that relies heavily on SEO. Rising to the top of search rankings for every item in a travel inventory numbering in the millions, is no mean feat.\n\nThere’s a well worn cliche in the SEO space that the best place to hide your dirty laundry is on page two of Google. And as with all cliches, there is a painful truth to it. In a world where Google search packs the greatest punch (organic Google searches led to nearly 50 percent of travel brands’ revenues in 2016, while Google cost-per-click ads yielded 20 percent of revenue), hitting the first page of search results is vital.\n\nOur ultimate ambition is to create an all-encompassing travel ecosystem, one where all stakeholders are incentivized to use the KeyoCoin marketplace (and the KeyoPass app) as the trusted ‘route one’ tool for discovering, booking and experiencing their trip. However we must be realistic about the role that metasearch engines, including Google, will continue to play in this evolving marketplace. Our answer is to arm independent travel providers with the tools they need to promote themselves better, both through our platform, and through search engines.\n\nIt’s for this reason that Marat’s contribution is such an instrumental one, optimizing how we, and over 100,000 providers in our ecosystem, appear in search engine results. Time and again, Marat has demonstrated his ability to create winning search strategies for both Fortune 500 companies and startups, which puts him in an ideal position to support the next stage in our development, from the well established startup we are now, to the lean global travel ecosystem we aspire to become.\n\n<center> <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmVJTtVmjjDLPXY8M7j1aULn6JV4DPBxCmmftCkq8bQHsD/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"/></a><a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmRy5B2fKtkQ67KAUBWqLhiKemSMEcqnU8o6zfQwbWTmrx/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min%20(1).png\"/></a> </center>\n\n<center> [Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://www.facebook.com/keyocoins) </center>",
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      "body": "All in all, it’s been a busy quarter for team KeyoCoin. We’ve [launched](https://coinnewstelegraph.com/keyocoin-blockchain-travel-cryptocurrency-rewards-program-keyopass-app-launch/) the KeyoPass app in both the App Store and Google Play, followed closely behind by the [rollout](https://www.traveldailymedia.com/keyocoin-online-marketplace/) of our [desktop marketplace](https://www.keyocoin.com/marketplace), so people can now book one of our 12,000 tours, activities, and local experiences on whatever platform they choose.\n\nWe’ve welcomed bitcoin pioneer [Sheri Kaiserman](https://blocktribune.com/blockchain-travel-rewards-platform-keyocoin-adds-sheri-kaiserman-to-advisors/) to our ranks, as blockchain advisor, and flown (at least once) around the world attending conferences in South East Asia, Europe and more than a few in the USA.\n\nAnd to think we did all that without breaking a sweat! Fortunately we have just the thing to get the blood pumping… How about 1,000 travel challenges, in 100 cities around the world!?\n\nThat’s right, we’re offering a glimpse into the (slightly more hands-on) future of our blockchain-backed travel rewards ecosystem, launching the first 1,000 travel challenges to grace the KeyoCoin platform.\n\n<center> ![Social-Post-Challenges-Post-2.png](https://cdn.steemitimages.com/DQmQuLVkUE4E9tkiFb1gYEUPByxRF22VzTHEco71fFa6uin/Social-Post-Challenges-Post-2.png)</center>\n\n<center> ![Blog-Image-Challenges-Launch-2.png](https://cdn.steemitimages.com/DQmVpxZgV9Dh8uJKtuXGiJeeifFMvTKKmtXNTGXuDnfFFKx/Blog-Image-Challenges-Launch-2.png) </center>\n\nAnyone visiting the KeyoCoin marketplace or logging into the [KeyoPass](https://keyopass.com/) android app from today (iOS from next month) will have exclusive early access to the (Pokémon GO style) location-based travel challenges, and while we’re not able to offer KeyoCoin rewards for completing them until the KeyoCoin token launches early next year, there’s nothing to stop you adding a bit of adventure to your trip by giving them a whirl next time you’re away from home.\n\nFrom pouring the perfect pint of Guinness in Dublin, to recreating Russell Crowe’s Gladiator speech in Rome’s Colosseum, to speaking in your best British Accent to the pelicans of London’s St. James Park, the challenges are designed to test your wit, skill, and bravery, and we can guarantee will at least get you and your friends and/or kids laughing.\n\nNaturally, once our token is live, our marketplace will reward people whenever they book, but our travel challenges also give people countless opportunities to earn crypto rewards without needing to make a purchase at all. That’s right, you can earn KeyoCoin rewards for just exploring your city and taking part in challenges as you go. Independent travel businesses will also be able to use the rewards token to give something back to their model guests; those that take the time to leave a review or share their experience on Instagram, or even volunteer an hour or two of their time for the local community.\n\nWe plan to have 10,000 challenges across the top 100 cities by the time the universal travel rewards token launches, and independent travel businesses will be able to sponsor these challenges, or make up some of their own. In time, these challenges will become a patchwork of local experiences, designed by (and funded by) local businesses to be complementary to the services they offer.\n\nOur merchant partners are already showing a lot of interest in sponsorship, and some of their suggestions for new travel challenges have been absolutely superb. We’d like to thank everyone for their contributions; it won’t be long now until the rewards platform is up and running and our token starts to breathe life into the whole ecosystem.\n\nFor a full list of the travel challenges, download the [KeyoPass](https://keyopass.com/) app, or visit the [KeyoCoin](https://www.keyocoin.com/marketplace) marketplace. Here are a few more of our favorites:\n\n1. **Cancun, Mexico:** At the Tulum Ruins, don your finest Indiana Jones hat and film a Harrison Ford-esque exploration video of the ruins. Commitment to the character is key (and yes the hat is mandatory!). Send us the video!\n\n2. **Los Angeles, USA:** Challenge one of the men or women working out at Muscle Beach to a push-up contest. Record the competition, and send us the video!\n\n3. **Johannesburg, South Africa:** Take a tour of the Apartheid Museum and tell us what you learned in a 30 second video clip outside the museum.\n\n4. **Hong Kong, China:** Find the famous Bruce Lee Statue and pose like you're challenging him to a fight. Send us the photo!\n\n5. **Las Vegas, USA:** Take a video of you singing the classic \"Viva Las Vegas\" song in front of the famous “Welcome to Fabulous Las Vegas” sign. Send us the video!\n\nFor more information about how KeyoCoin is using blockchain technology to shake up the world of hospitality, travel and local experiences, come and join the conversation over on Telegram: https://t.me/KeyoCoin.",
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      "body": "![Blog-Image-Why-Hotels-Need-An-App.png](https://cdn.steemitimages.com/DQmQuToXBwdHgf91a7Tgnxa5Q6WKi1YdzYWWkPHc1iLa2hc/Blog-Image-Why-Hotels-Need-An-App.png)\n\nIf you’re in the hotel business, there are a number of reasons you might want your own app: mobile technology is now approaching ubiquity; hospitality bookings are increasingly made online; while social media and travel review sites have pushed the bar for customer service to new heights. However, the cost of developing your own app can be huge, and there’s no guarantee that customers will actually use it. When does it make sense to take the plunge, and what, if any, are the alternatives?\n\nThe travel booking landscape is evolving at a rate of knots, and purchases made on mobile are rising, rapidly. Just a year ago, travel companies with an app reported that 41% of transactions were done via mobile, but that figure has already jumped up to around 60%. By this measure, $65 billion of travel sales will have been made on mobile devices by the end of 2018, a $20 billion increase on 2017.\n\n> This number is even higher for last minute bookings. 89% of last minute traffic is conducted over mobile, of which almost half (41%) is done through a dedicated app.\n\nAs a hotelier on the hunt for more direct bookings and more onsite revenue, there’s clearly a strong case for riding this wave, especially considering that conversion rates on apps are five times higher than on mobile web.\n\nEven beyond the potential increase booking volume, and boost to revenue from on-property services and amenities, there are a good many reasons why it would made sense to spin up a bespoke app, not least the improvements to customer service and staff efficiency.\n\nAny hospitality professional can tell you that a lack in service is a loss in customer retention, and some of the most well known apps have a track record of getting it right. They integrate their booking process into their app, even tucking curated guides and recommendations into the same platform.\n\nThe Ritz-Carlton, Marriott, and Hilton all have well established offerings, with value-add features such as allowing guests to unlock their room with a digital key, or sending out push notifications to tell customers exactly when their room is ready.\n\nFor the most part, these features are a draw for the modern traveler, to the extent that three in five people claim that a smartphone-enabled hotel is more likely to catch their eye than one with just a website.\n\n> Underneath the guest experience, an app can also oil the wheels behind the scenes. They can reduce workload for concierges, channel requests automatically to hotel staff, and tack charges directly onto a client account. By becoming the link between the hotel and their guest, offering multiple products and faster service in one place, they can streamline the whole process from check-in to check-out in the eyes of the guest and the hotelier.\n\nThere is another reason that hotels in particular are so suited to apps. Travel and hospitality companies currently offer some of the most comprehensive and sought after loyalty programs, and apps show their strength in this corner of the market. Customers can see with the tap of a finger how much they have racked up in rewards, and then book affiliated products through the very same platform.\n\nFor a hotel chain or high-end boutique all this might seem like a no brainer, that is, until you look at the cost. The average hotel app will typically cost anywhere from $30,000 to $150,000 to develop, and take at least 12 weeks to complete even a beta. This does not include the consistent updates, feature upgrades, and app maintenance, all of which can pile on hundreds of thousands more in cost, depending on how deep a property wants to go in their mobile experience.\n\nEven after all this investment of time, money and effort, hotels can find that the technology falls short. What about the integrated services guests love? Unfortunately, they are often poorly executed and frustratingly limited when guests try to use them. Even with the best app in the world, getting customers to download it, use it, and keep it, is not a foregone conclusion. It requires a huge amount of time and resource to market the app, and drive ongoing engagement.\n\nA recent study in Germany found that only 2 guests out of every 100 will actually end up downloading a hotel’s own proprietary app during their stay, even with concerted efforts to market the product to customers as they book their room and then again when they enter the building and log into the WiFi. This begs the question, how many will then keep the app when they have left the country? Very few indeed. So if they do return, the process of capturing their attention must start all over again.\n\nThe upshot of this inefficiency is that hotels can spend huge sums developing an app, and yet more marketing it, only to end up losing revenue from on-property services and amenities if the product hasn’t been well designed. Unless you’re a global chain with thousands of hotels and a steady stream of repeat customers, the return on investment is very hard to justify. What then is the alternative?\n\n> The reality is that all of the features that customers love: in-app booking, concierge communication, tourist information, push notifications, online check-in and check-out, billing, room service, loyalty programs, all of it, can be done by one single app that travelers needn’t delete and re-download every time they move on.\n\nSuch an app could still have all of the personal touches and bespoke design that are unique to the hotel, and capture the usage data that helps to inform marketing efforts, but can be developed in a matter of hours, not months. What’s more, as part of a wider ecosystem, one where the developer makes money from a small commission on reward points spent during the booking process, rather than on app development itself, the hotel can have all this for free.\n\nWith the solution we are building at KeyoCoin, there is no three month waiting period, no deeply involved briefing and management process. Only a matter of hours, and any hotel (or other property type for that matter) can have their own customized app, complete with mobile check-in and check-out, guest messaging with live translation, inventory management, bookings, room service, and a fully integrated travel rewards platform. But importantly, all this comes as part of a wider platform. In the same way that the single Airbnb app (a permanent feature on millions of travelers phones) is a central platform for over a million properties, KeyoPass is the single key to thousands of individual hotel apps.\n\nThe financial case speaks for itself, but the technological side has something to say, too. We are building a future-proof ecosystem where blockchain-based protocols bypass a whole host of the traditional problems in hospitality: commission-hungry OTAs, data ownership and management, credit card fees, inventory management and double bookings. By harnessing the best of incoming blockchain technology, our mobile solutions are being built to be 10x better than existing solutions, and all with one clear purpose: shift power back into the hands of independent travel businesses, and give value back to travelers.\n\n> **To find out more and follow our progress, visit www.keyocoin.com, and join our Telegram channel on https://t.me/KeyoCoin**\n\n<center> <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmVJTtVmjjDLPXY8M7j1aULn6JV4DPBxCmmftCkq8bQHsD/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"/></a><a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmRy5B2fKtkQ67KAUBWqLhiKemSMEcqnU8o6zfQwbWTmrx/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min%20(1).png\"/></a> </center>\n\n<center> [Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://www.facebook.com/keyocoins) </center>",
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      "body": "@@ -2006,34 +2006,24 @@\n y.%0A%0A\n-Within two years she was a\n+Once promoted to\n  Vic\n@@ -2050,19 +2050,22 @@\n Nation, \n-and\n+Tamara\n  spent t\n@@ -2076,16 +2076,22 @@\n ext two \n+years \n growing \n",
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      "body": "#### <center> VP & Global CEM of Growth & Loyalty Programs at Western Union </center>\n\n<center> https://cdn.steemitimages.com/DQmQZCPAg9D9q2B77xrFV8zHyixgUhPi5wUbRenJQuV8Nqx/Tamara-Camp-Image.png </center>\n\nOver the past decade and a half, Tamara Camp has carved out a remarkable career in digital marketing, leading global campaigns for multinational companies, while becoming a champion for the newfound digital innovations that are rapidly rewriting the marketing rulebook.\n\nTamara’s determination to be among the first to understand new technologies, adapt them for business use, and then adopt them to drive revenue generation, has made her a credit to the profession, and so we are very excited to welcome her as the latest addition to the KeyoCoin team, as our digital marketing, loyalty, and customer experience advisor.\n\nTamara’s enterprising, flexible and determined mentality has been the backbone of her success. Her early career was spent with CitySearch.com and Entertainment Publications, where she embraced the potential for highly personalized marketing, pushing the limits of CRM, CEM, SEO and email, to maximize customer retention.\n\nThen in 2007, Tamara joined the ticket sales and distribution giant Ticketmaster, becoming a senior marketing manager for the company. The move was a decisive one, and she spent the next four years rising to become Marketing Director for the company, overseeing the development and implementation of SEM and SEO strategies that grew ticket sales by 150% in less than nine months, generating over $100 million in transactional revenue.\n\n\nSoon after Ticketmaster’s merger with Live Nation, Tamara became a Senior Marketing Director for the newly partnered brand. Here she spearheaded the evaluation, testing and launch of a mobile marketing program and SEM bid engine, increasing efficiency by 25%. She also championed the use of both big and small data to reformulate the marketing strategy, successfully increasing consumer engagement, sales, and loyalty.\n\nWithin two years she was a Vice President at Live Nation, and spent the next two growing the brand’s customer base by over 10 million people, and increasing engagement by 7%. With one eye firmly on innovation, she also drove efforts to develop and test a new mobile app, designed to increase consumer engagement, experience and retention through personalized incentives.\n\nIt’s this track record of using cutting edge marketing techniques, especially those with highly personalized incentivization features, that makes Tamara such a perfect fit for KeyoCoin, as we build the world’s first universal travel rewards platform.\n\nTogether with her latest role at Western Union, where she is driving the vision and roadmap for global customer engagement and loyalty, as well as her past experience in customer and ticket analytics, analysis, and distribution for Ticketmaster, she possesses a unique set of skills that align closely with our ambitions, and we’re excited to see where the journey takes us.\n\n<center> <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmVJTtVmjjDLPXY8M7j1aULn6JV4DPBxCmmftCkq8bQHsD/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"/></a><a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmRy5B2fKtkQ67KAUBWqLhiKemSMEcqnU8o6zfQwbWTmrx/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min%20(1).png\"/></a> </center>\n\n<center> [Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://www.facebook.com/keyocoins) </center>",
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      "body": "### <center> Vice President, Head of Global Social Media at Oracle </center>\n---\n\n<center> https://cdn.steemitimages.com/DQmVmecCZ5VzySeLxvYg8R69Mv4CuhRHDYiZpwcD82rxts8/Layla-Smaller.png) </center>\n\n\nFor the past 15 years, Layla Revis has been carving a name for herself in journalism and digital marketing, a journey that has charted her rise to become Vice President and Head of Global Social Media at computer technology giant Oracle. As she becomes the latest addition to KeyoCoin’s all-star advisory team, we wanted to take a moment to celebrate her work, and look forward to the next chapter.\n\nA professional writer and journalist, Layla has spent much of her early career creating inspirational thought leadership and engaging content for a variety of publications and organizations, including The Huffington Post, Mashable, Los Angeles Confidential Magazine, Art + Living Magazine, and Amnesty International.\n\nOver the years, her talent for getting to the heart of business, technology, and human interest stories, have given her a unique perspective from which to approach the world of digital marketing, brand strategy, and innovation; a specialism she has subsequently honed with some of the world’s most well-regarded marketing consultancies, advising a catalogue of household names.\n\nAt bpg advertising, Layla directed marketing efforts for a range of entertainment brands, including Bravo, Miramax, Discovery Networks and E! Entertainment, growing the overall business by 30% in her four years with the company.\n\nMoving to Ogilvy, Layla thrived in her role as Social Media Digital Lead, advising The Government of Mexico, and winning a Gold Sabre Award for her work with the Mexico Tourism Board. This period with Ogilvy also included extensive work on crisis communications, social media strategy, and multi-channel content creation for Bayer, Johnson & Johnson, UnitedHealth Group, and The State Department.\n\nAs Senior Vice President at FleishmanHillard, Layla spent two years flexing her marketing muscles across a wide range of integrated disciplines, for global brands such as Visa. Moving on to Leo Burnett, she became the Global Social Media Strategy Lead for Samsung Social Media Center and the Samsung Global Marketing Center, directing global marketing campaigns for one of the world’s largest technology brands.\n\nOver the past 15 years, Layla has pulled off a quite remarkable feat, leading marketing strategies for blue chip companies and specialist brands alike, while also keeping one foot in the world of journalism, where she continues to shine a light on the sectors she comes into contact with.\n\nThis expertise has been recognized by a variety of well established institutions, such as the United Nations, where she spoke on the topic of social media in 2012; she upholds this reputation with a commitment to champion innovation in a range of disciplines, from analytics to the new sciences of social media.\n\nLayla’s vast wealth of experience, and unique outlook on the technology and travel sectors are a huge asset to the industry, and will help KeyoCoin realize it’s goal of creating the world’s first truly universal travel rewards platform.\n\n<center> <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmVJTtVmjjDLPXY8M7j1aULn6JV4DPBxCmmftCkq8bQHsD/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"/></a><a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmRy5B2fKtkQ67KAUBWqLhiKemSMEcqnU8o6zfQwbWTmrx/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min%20(1).png\"/></a> </center>\n\n  \n<center> [Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://www.facebook.com/keyocoins) </center>",
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      "body": "#### <center> Head of Blockchain for Hyperloop, and early Ethereum investor </center>\n---\n<center>\n![Federico-Advisor-Announcement.png](https://cdn.steemitimages.com/DQmW9ETpJR42sZRevob35vV3v7FT48PEmLuHYmCA3dKgSzU/Federico-Advisor-Announcement.png)\n</center>\n\n\n\nIf the blockchain industry was a PC, Federico Pistono would be the ‘Enter’ key. An irreplaceable part of the whole, opening doors for new entrants, closing deals, and always with one eye firmly on the future. He has become a pillar of the community, and now a welcome addition to the KeyoCoin team, as our blockchain advisor.\n\nFederico has been a key player in the blockchain space for many years, but his position among the world’s cryptocurrency trailblazers was cemented back in 2014, when he became one of the pioneering investors in Ethereum.\n\nSince then, his pivotal role in the emerging blockchain industry has been reinforced by a quite outstanding dedication to spread the word far and wide. He’s given over 60 keynote speeches in more than 40 cities around the globe, appeared in the world’s most-watched documentary on cryptocurrencies: ‘Banking on Bitcoin’, and been interviewed by a range of global media outlets including Forbes and Folha de S. Paulo.\n\nHe has penned internationally successful books, including “A Tale of Two Futures” and “Robots Will Steal Your Job, But That’s OK: How to Survive the Economic Collapse and be Happy”, and been a strong advocate for the potential of blockchain and technology to change the status quo.\n\nA believer that the blockchain revolution is [‘changing the way we organize society’](https://www.youtube.com/watch?v=TuojdeD_AKs), Federico’s expertise has seen him cited by institutions such as the Italian Government, the Economist Intelligence Unit, and the European Commission. Contributions which have helped him become a leading influencer, educator, and well established feature of the conference circuit, dedicated to demystifying blockchain and cryptocurrencies for those just waking up to the possibilities of this new-found technology, and one of the key figures facilitating change in this nascent market. \n\nThis contribution has been felt by many companies over the past four years, most recently in his current role as Head of Blockchain for Hyperloop. But also as the youngest member to join the largest and most prestigious Angel Investors group in Italy, ‘Italian Angels for Growth’. He has also co-founded four startups, relentlessly applying his knowledge of blockchain to drive change in the world through commercial enterprise.\n\nFederico was one of the first advisors to join us here at KeyoCoin, and so has been instrumental in helping us build a watertight foundation for the universal travel rewards platform we are building. His advice and insight as we roll out the red carpet for our blockchain infrastructure has been invaluable, helping us to design a product that has the potential to be a genuine game changer in the industry. One that allows travel businesses to cut-out commission-hungry middleman and create valuable direct relationships with customers, while also giving those customers a more rewarding and personalized travel experience.\n\nSo all that’s left to say is a belated welcome to Federico, and leave with one of our favorite quotations from the man himself: \n\n>**“Every time that you have a shift in technology or dramatic shift, you have the ability to change things by creating a new incentive structure, by changing the rules of the game. Right now is that moment, that seismic event that can change the incentive structure and the mechanisms underneath.”**\n\n<br>\n\n<div position:relative>\n<center>\n      <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmZNxiTJoDEMqxsCW9EJ2SvH8TC4ZfYWed4hT7erumffB8/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"></a>\n      <a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmcnHV46BVAtKUxiPu6QyGKbfJks95rgckTQkuWU6Y868A/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"></a></center>\n</div>\n\n<hr>\n\n[Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://facebook.com/keyocoins)",
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      "body": "@@ -1,16 +1,106 @@\n+## %3Ccenter%3E Head of Social Media at Apple  (Apple Music, iTunes and Beats 1)%3C/center%3E%0A---%0A\n %3Ccenter%3E%0A!%5BRick-\n",
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      "body": "<center>\n![Rick-Savage_Aug.png](https://cdn.steemitimages.com/DQmfKJU68ojY5VsWyLNc29YRY7QcQg9cn5d9B5mbarXP8j5/Rick-Savage_Aug.png)\n</center>\n\nRick Savage has carved out an exceptional career in the music and marketing industries, not least in his latest role as Head of Social Media at Apple Music, iTunes and Beats 1. He joins KeyoCoin as a consumer technology and social media advisor, bringing with him an impressive track record of leading teams to create stand-out content, exciting collaborations, and long-lasting revenue generation for the world’s largest and most influential brands.\n\nRick has perfected the art of global social media marketing, and over the past 15 years has set the bar for online community management. Before moving to Apple, Rick was Director of Original Content at VEVO, liaising with marketing and sales departments to design content that would come to generate in excess of $10 million dollars in revenue for high-profile clients such as Starbucks and McDonalds. \n\nAs Director of Community Marketing at Warner Bros. Records, Rick created online and offline marketing campaigns for artists such as Metallica and The White Stripes, showing a flair for sourcing, producing and promoting new content like no other.\n\nHis skills in generating millions of views and translating this into revenue has ensured that Rick is an asset in every sector that he touches, working with some of the biggest names in music, from Lady Gaga to Kanye West. He’s a formidable addition to the KeyoCoin advisory team, and we can’t wait to see where this collaboration takes us next.\n\n<div position:relative>\n<center>\n      <a href=\"https://www.keyocoin.com/\"><img src=\"https://cdn.steemitimages.com/DQmZNxiTJoDEMqxsCW9EJ2SvH8TC4ZfYWed4hT7erumffB8/KeyoCoin-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"></a>\n      <a href=\"https://www.keyopass.com/\"><img src=\"https://cdn.steemitimages.com/DQmcnHV46BVAtKUxiPu6QyGKbfJks95rgckTQkuWU6Y868A/KeyoPass-Logo-Tagline-Blue-Text-Transparent-BG-500x175-min.png\"></a></center>\n</div>\n\n<hr>\n\n[Telegram](https://t.me/KeyoCoin) | [Twitter](https://twitter.com/KeyoCoin) | [LinkedIn](https://www.linkedin.com/company/keyocoin) | [Reddit](https://www.reddit.com/r/KeyoCoin/)| [Medium](https://medium.com/keyocoin) | [Instagram](https://www.instagram.com/keyocoin/) | [Facebook](https://facebook.com/keyocoins)",
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