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      "body": "As we approach the end of 2017, I am reflecting on this year and some of the huge milestones I’ve reached in my personal and professional development.\n\nPolitics and popular culture aside, I really can’t understate how incredible 2017 has been for me. I’ve taken big risks, made the leap from full time employment to full time self-employment, and learned more this year than any year prior.\n\nBut it wasn’t by chance. Going all the way back to last December, I was thinking about the coming year and what was important to me.\n\nI took active steps to discover how I wanted to spend my time and then I invested heavily in getting there. Here’s a short list:\n\nA personal coach\nMembership in several online communities\nA set of digital tools for creating\nA course on MailChimp\nA leadership program\nAn advanced marketing course\nExcluding the books I’ve purchased, investment in everything above totals $7,947 and a lot of time committed in 2017 alone.\n\nTrust me – I’m not made of money. And I feel like I’ve underpaid for the value I’ve gotten out of all of it.\n\nMy key to making 2017 a pivotal year was getting serious about investing in myself. I enrolled in programs that I knew would stretch me. I surrounded myself with individuals who knew how to help me and were personally invested in my success.\n\nI couldn’t have done it alone.\n\nIf you want to make 2018 a pivotal year, I encourage you to make the same commitment to yourself. Put yourself into situations you know will stretch you. Surround yourself with people who will help you along the way.\n\n*And if you’re ready to make that investment in yourself, [Unreal Collective is accepting new members for our January 2018 cohort.](https://unrealcollective.com/?utm=steemit)*\n\nNew members of Unreal Collective participate in a 12-week, online workshop for reaching their next milestone. Some examples include:\n\n* Starting your project\n* Validating your business idea\n* Building your MVP\n* Finding your first customer\n* Opening your online store\n* Writing a book\n* Launching your podcast\n* …and more\nIf this sounds like it’s for you, I’d love for you to join our community of individuals taking action to reach their next milestone. It’s really an amazing group of people that I can’t believe I have the opportunity to serve.\n\n[Applications are due January 12](https://unrealcollective.com/apply/?utm=steemit). But if you apply early and are invited to join in December, you can add it to your 2017 expenses (for taxes) and receive a 10% discount.\n\n[Click here to visit unrealcollective.com](https://unrealcollective.com/?utm=steemit)\n\n>“At the beginning of Unreal Collective, Exploring With Words had 8 listings on Etsy … now we have almost 200. I went from making about $200 per month in revenue to $1,100.” – Clayton F.\nhttps://www.youtube.com/watch?v=aOtvODU5edQ",
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      "body": "Thanks for the comment, I appreciate it.\n\nI agree with you. It is not innate! It is, in my opinion, a skill set that one can develop. Some people, however, are lured into entrepreneurship because of all the success stories out there (which are not always true/transparent) and just dive into it with no preparation.\n\nI had two objectives with this post:\n\n1. State that you can be something other than an entrepreneur and still be innovative;\n2. Shed some light on the preparation work required if you do decide to become one.",
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      "body": "Thanks!",
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      "body": "Welcome to Steem Community @jayclouse! As a gentle reminder, please keep your master password safe. The best practise is to use your private posting key to login to Steemit when posting; and the private active key for wallet related transactions. \n\n In the New Steemians project, we help new members of steem by education and resteeeming their articles. Get your articles resteemed too for maximum exposure. You can learn more about it here: https://steemit.com/introduceyourself/@gaman/new-steemians-project-launch ",
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      "body": "Thanks. You can say that again",
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      "title": "The marketing genius (and failure) behind auto mechanics",
      "body": "Just because I haven’t had enough [fun with cars in the past couple of weeks](https://jayclouse.com/luck/), I went to get an oil change yesterday.\n\nI’ve mostly gone to the same place since owning my Ford – a local dealership. They have a rewards program and it’s a short enough drive.\n\nWhat I’ve noticed is they always run a coupon for a specific type of oil change called “The Works” Package. It’s only marginally more expensive than a traditional oil change, but it comes with a “fuel top off,” tire rotation, battery check, and some other miscellaneous system checks.\n\nWhen I bring in a coupon for The Works Package, I feel like I’m getting a deal. All that for just a few dollars more than an oil change with the coupon? Sign me up!\n\nSo what I’ve done is *purchase* permission for them to do an exhaustive cataloguing of all the aspects of my vehicle that are not in excellent condition – and felt good about doing it.\n\nAnd every visit, while my car is still on the lift and I’m in the waiting area, they’ll come over to me with an exhaustive worksheet detailing every aspect of my car and it’s current condition.\n\n*Well your transmission fluid is getting a little dark – that’ll cost you $199 to flush.*\n\n*We noticed that your fog light is out – that’s just $40 to replace.*\n\n*Your filter is OK, but it’ll need replaced before your next oil change – we can do that for just $19.95.*\n\n*Your wiper blades are a little streaky – those are just $12 each.*\n\n*Your wheels are near failing alignment – we can fix that for just $99.*\n\n***Do you want us to go ahead and fix all of this?***\n\nWhat brilliant sales jiu-jitsu.\n\nMy $40 oil change just shot up to nearly $450 on the spot. They’ve made perfectly clear what they judge to be not up to par, and given me the solution to fix it.\n\nMy car is up on the blocks, I’m right in front of the technician himself creating tension of, “There are some flaws with the piece of machinery that hurdles you down the highway at 70 mph. Do you want me to fix it?”\n\nNot only is he creating the tension, knowing with confidence that I’m in over my head, but he’s giving me an easy out to get rid of that tension. All I have to do is say, “yes.”\n\nAnd remember: I asked for this. I asked for The Works.\n\nSome quick disclaimers: not all auto mechanics are trying to scam you. I don’t think this was even a scam so much as an upsell in the guise of urgency. And, there are certainly mechanical failure that turn out of these checks that can be life saving.\n\nBut I wanted to point out the brilliant marketing in the front end of this strategy.\n\nHere’s where I think it fails: under no circumstances did I expect to pay $450 on this visit. I felt ambushed, embarrassed in my own knowledge, and sort of taken advantage of.\n\nAfter telling him I’d take the wipers and air filter (two things I was aware were near fixing) I did some quick research based on the measurements he gave me, and found the other more expensive problems to be minor at this time.\n\nI paid my bill, having to remind the attendant to check my rewards account and use that balance towards my bill. *“Oh, you have $53 here!”*\n\nMy trust with that vendor took a hit. I had a poor experience. While someone a little less stubborn than me probably would have dropped the additional $350 or maybe not have used the rewards balance, they didn’t make that incremental revenue from me.\n\nBut it’s not even about incremental revenue – my lifetime value as a customer will decrease and I will not be an advocate for that business either.\n\nI believe long-term investment in people pays dividends. Short-term gains are just that: short term.\n\nBusinesses (and relationships) built on trust win out.",
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      "body": "Mainly chinese, malay, indian and burgers since I have burger joints around :)",
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      "author": "wilku",
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      "body": "Thanks",
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      "body": "Cool, you got a favourite?",
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      "body": "Its been years since I worked as an extra, and I only did it for a while... Was in a few other productions - the Pentagon Papers and Our Fathers; both were shot on the U of T campus. Couple of TV shows but nothing big. I was mostly coasting at the time while trying to get my art career going.",
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      "body": "Congratulations @jayclouse! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/firstcommented.png)](http://steemitboard.com/@jayclouse) You got a First Reply\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/comments.png)](http://steemitboard.com/@jayclouse) Award for the number of comments\n\nClick on any badge to view your own Board of Honor on SteemitBoard.\nFor more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)\n\nIf you no longer want to receive notifications, reply to this comment with the word `STOP`\n\n> By upvoting this notification, you can help all Steemit users. Learn how [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!",
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      "body": "I'd say I'm medium on whiskies ;)",
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      "body": "Hi @jayclouse, thank you for your reply! I just started following you. I'm working on several documentaries right now. I just came back from Bangladesh where I filmed in the refugee camps, but I think I will share more about that later. :)",
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      "body": "Thanks, Jay! I like all kinds, I just buy what I can afford. Are you big on whiskies?",
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