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      "body": "@@ -4419,16 +4419,19 @@\n , which \n+is \n what I t\n",
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      "title": "How to Design and Market Blockchain for Mass Adoption",
      "body": "I doubt many around Steemit would argue there's a tech with more disruptive potential than blockchain, yet I think it’s undeniably having a gangly adolescence. Coming of age will require crypto to embrace the [compelling business case for UX](https://ipatterson.com/blog/2018/10/10/four-reasons-why-ux-should-be-your-top-priority) and be part of [a new “third wave” of projects that put user needs first.](https://ipatterson.com/blog/2018/10/19/going-mainstream-blockchain-design)\n\nThat’s why I was especially excited to make a contribution when [SmartCash](https://business.smartcash.cc), recently one of the top 100 cryptocurrencies in the world, sought my help with marketing and design for a new privacy-themed cryptocurrency they were calling Bitcoin Confidential.\n\nNo market research had been done yet, so I tackled it myself via a community survey. Within just a couple days, I had some findings.\n\n# Key findings of my market research\n\n* The “killer app” for crypto users was ease-of-use. Surprising!\n* Users were already happy with the privacy offered by existing coins.\n* Even fairly sophisticated crypto users know little about privacy. Depressing!\n* Users were much more interested in ease-of-use and rewards.\n* The Bitcoin Confidential name was unpopular, with only 27% approval.\n* Watch my [full findings presentation here](https://www.useloom.com/share/f2b245af5b70477d92c7d9f87e544b42)\n\n![Bitcoin Confidential Coco Design](https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f03ce64a5373dcac7/1540942973104/Coco_Hero.png?format=2500w)\n\nThese initial findings led me to prototype a marketing website and brand positioning that was very different from any other cryptocurrency I can think of.\n\n# Forming a friendlier brand\n\nFirst, I proposed a friendly nickname: Coco for short, with Bitcoin Confidential as the full name. This allows the brand to keep the name recognition and trust of Bitcoin, but with an everyday-use nickname that’s both easier to say and friendlier.\n\n# Educating about practical benefits\n\nSecond, when thinking about positioning and explaining the value prop, I paired features that my early research found users wanted––namely rewards and ease-of-use––with the untraceable transactions that were Coco’s main technical advantage.\n\n(If you’re wondering––and I know you product nerds are––I used a lean product management technique called an Importance-Satisfaction Analysis to identify which features were most exciting to the target customer.)\n\nI also found that even sophisticated users don’t understand privacy coins. This led me to focus on subtly educating the user. Comparison charts, citations of studies, and further reading all the way down the page help with this.\n\n![Coco Comparison](https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f1ae6cfde87dc61ec/1540942967176/Coco_Compare.png?format=2500w)\n\n\nAnd because I wanted the coin to “cross the chasm” from enthusiasts and visionaries to pragmatists, I made sure the marketing copy focused on practical benefits to the user, not just raw features or specs. Some technical language is still necessary, but I kept it in the context of what the tech could do for you rather than assuming––as many crypto projects do––that, say, “DPOS 3.0 cold-staking” is self-evidently desirable to all right-thinking people.\n\nThis is also reflected in my decision to refer to it as “untraceable digital cash” instead of cryptocurrency. Everyone gets cash, and that can’t be said of crypto-anything at this point.\n\n![Coco Features](https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec748a922d7f7711b303/1540942978303/Coco_What.png?format=2500w)\n\n# Bright and friendly aesthetic\n\nThirdly, I deliberately chose a design aesthetic that blended bright, modern colors and white space with the dark, shadowy imagery chosen by many privacy coins.\n\nDark, of course implies secrecy and confidentiality. Think Darkcoin, a popular 2014 project led by crypto-anarchist Cody Wilson that promised untraceable transactions for the dark web. The problem is that dark, shadowy, and hard to understand crypto jargon can be scary instead of trustworthy for non-enthusiasts.\n\nIf you want to move beyond early adopters to the mainstream market, you need to appear both friendly and trustworthy for the most confidential transactions, which what I targeted here.\n\nThe fluorescent purple is a nod to Virgin America, a brand I love. But if you overlay that color on a video of a morphing, black geometric object in the hero area, I think you get a feeling of high tech confidentiality that’s friendly instead of scary.\n\n# Conclusions\n\nI think this project is a good example of how just a few hours of user research can help crypto go mainstream. That much research was enough to validate features and generate enough empathy that technical features became secondary in the design to the ways the product adds practical value to users.\n\nHere’s to better UX and mass adoption for crypto! Get these UX best practices right and we’ll be well on our way to realizing blockchain’s promise of a more free and inclusive financial system.\n\n![Coco Homepage](https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec71aa4a9903f1950335/1540943028417/Coco_Home.png?format=750w)",
      "json_metadata": "{\"tags\":[\"design\",\"ux\",\"marketing\",\"privacy\",\"smartcash\"],\"image\":[\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f03ce64a5373dcac7/1540942973104/Coco_Hero.png?format=2500w\",\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f1ae6cfde87dc61ec/1540942967176/Coco_Compare.png?format=2500w\",\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec748a922d7f7711b303/1540942978303/Coco_What.png?format=2500w\",\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec71aa4a9903f1950335/1540943028417/Coco_Home.png?format=750w\"],\"links\":[\"https://ipatterson.com/blog/2018/10/10/four-reasons-why-ux-should-be-your-top-priority\",\"https://ipatterson.com/blog/2018/10/19/going-mainstream-blockchain-design\",\"https://business.smartcash.cc\",\"https://www.useloom.com/share/f2b245af5b70477d92c7d9f87e544b42\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "title": "Is Facebook to blame for fake news? Yes, but not in the sense you think...",
      "body": "@@ -2237,17 +2237,17 @@\n ew York \n-t\n+T\n imes%E2%80%93%E2%80%93as\n@@ -2473,16 +2473,20 @@\n ised at \n+the \n selectiv\n@@ -2592,16 +2592,27 @@\n orts to \n+ostensibly \n crack do\n@@ -2626,17 +2626,16 @@\n nternet \n-%22\n fake new\n@@ -2639,56 +2639,8 @@\n news\n-%22 with post flagging and fact-checking tribunals\n , a \n@@ -2728,22 +2728,29 @@\n  to \n-be more\n+face stricter\n  regulat\n-ed\n+ion\n .\n",
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      "title": "Tech giants face backlash after claims of Russian election hacking",
      "body": "@@ -2159,17 +2159,16 @@\n r Russia\n-n\n  is good\n",
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      "body": "Zuckerberg the ethical midget strikes again. He didn't have a sense of right and wrong at Harvard and still doesn't have one now. Just no moral compass. @ianp",
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      "body": "[Americans think big tech companies need more government regulation](https://www.axios.com/axios-surveymonkey-public-wants-big-tech-regulated-5f60af4b-4faa-4f45-bc45-018c5d2b360f.html), a new poll found today.\n\nAmong other reasons, the Axios-SurveyMonkey poll found that \"more than eight in 10 — including big majorities across party lines — blame the technology companies for not doing more to safeguard their platforms against election interference.\"\n\nRemember all those \"Russia hacked the election\" claims? Well, apparently Americans now think Facebook is to blame.\n\nTo be fair though, Mark Zuckerberg may have brought this on himself. He went on video after the election with his somber face, detailing how Facebook was taking these claims with deadly seriousness. One got the impression that he was simultaneously admitting Facebook pivoted the election, and promising that immediate steps would be taken to prevent this from happening again.\n\nhttps://www.youtube.com/watch?v=wsUhyiO31DY\n\nThen the details of this \"election hacking\" of Facebook came out.\n\nIt turns out that users in [Russia spent less than $100,000 total](https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/) on US political ads in 2016. \n\nAnd just look at these ads––[how could an LGBT group's rainbow-tinted ad for a muscly Bernie Sanders coloring book](https://www.nytimes.com/2017/11/01/us/politics/russia-2016-election-facebook.html) *not* have influenced the election?\n\n![Screen Shot 2018-02-28 at 4.20.33 PM.png](https://steemitimages.com/DQmSb4iE3KDZPWcdhcWfNB6qHk6SQ5veHeNFNYCCSMPTUcX/Screen%20Shot%202018-02-28%20at%204.20.33%20PM.png)\n\nKeep in mind, the total ad spend for Trump and Clinton was $81 million.\n\nOh, one other thing––Facebook's VP of Advertising Rob Goldman said [the majority of that tiny (but FABULOUS!) Russian ad spend was *after* the election](https://twitter.com/robjective/status/964680123885613056?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.zerohedge.com%2Fnews%2F2018-02-17%2Ffacebook-vp-majority-russian-ad-spend-happened-after-election).\n\nIn that same tweet, Goldman blasted the media for not reporting this fact.\n\nThen again, hysteria over Russian is good business for the likes of CNN, the Washington Post, and the New York times––as journalist [Glenn Greenwald has relentlessly pointed out](http://nymag.com/daily/intelligencer/2018/01/glenn-greenwald-russia-investigation.html). After Facebook played this non-story up, they shouldn't have been surprised at selective reporting when they tried to tone it down.\n\nThe real irony here is that for all of Facebook's efforts to crack down on Internet \"fake news\" with post flagging and fact-checking tribunals, a fake story at least partly of its own making is now driving public opinion for it to be more regulated.",
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      "body": "### ![robjective](https://pbs.twimg.com/profile_images/922682720584531968/ukhi1Op4_normal.jpg) **[Rob Goldman](https://twitter.com/@robjective/status/964680123885613056)** tweeted @ 17 Feb 2018 - 01:57 UTC\n\n> The majority of the Russian ad spend happened AFTER the election.  We shared that fact, but very few outlets have c… [twitter.com/i/web/status/9…](https://t.co/9PWtAJMeqQ)\n\n\n###### *Disclaimer: I am just a bot trying to be helpful.*",
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      "title": "Tech giants face backlash after claims of Russian election hacking",
      "body": "[Americans think big tech companies need more government regulation](https://www.axios.com/axios-surveymonkey-public-wants-big-tech-regulated-5f60af4b-4faa-4f45-bc45-018c5d2b360f.html), a new poll found today.\n\nAmong other reasons, the Axios-SurveyMonkey poll found that \"more than eight in 10 — including big majorities across party lines — blame the technology companies for not doing more to safeguard their platforms against election interference.\"\n\nRemember all those \"Russia hacked the election\" claims? Well, apparently Americans now think Facebook is to blame.\n\nTo be fair though, Mark Zuckerberg may have brought this on himself. He went on video after the election with his somber face, detailing how Facebook was taking these claims with deadly seriousness. One got the impression that he was simultaneously admitting Facebook pivoted the election, and promising that immediate steps would be taken to prevent this from happening again.\n\nhttps://www.youtube.com/watch?v=wsUhyiO31DY\n\nThen the details of this \"election hacking\" of Facebook came out.\n\nIt turns out that users in [Russia spent less than $100,000 total](https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/) on US political ads in 2016. \n\nAnd just look at these ads––[how could an LGBT group's rainbow-tinted ad for a muscly Bernie Sanders coloring book](https://www.nytimes.com/2017/11/01/us/politics/russia-2016-election-facebook.html) *not* have influenced the election?\n\n![Screen Shot 2018-02-28 at 4.20.33 PM.png](https://steemitimages.com/DQmSb4iE3KDZPWcdhcWfNB6qHk6SQ5veHeNFNYCCSMPTUcX/Screen%20Shot%202018-02-28%20at%204.20.33%20PM.png)\n\nKeep in mind, the total ad spend for Trump and Clinton was $81 million.\n\nOh, one other thing––Facebook's VP of Advertising Rob Goldman said [the majority of that tiny (but FABULOUS!) Russian ad spend was *after* the election](https://twitter.com/robjective/status/964680123885613056?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.zerohedge.com%2Fnews%2F2018-02-17%2Ffacebook-vp-majority-russian-ad-spend-happened-after-election).\n\nIn that same tweet, Goldman blasted the media for not reporting this fact.\n\nThen again, hysteria over Russian is good business for the likes of CNN, the Washington Post, and the New York times––as journalist [Glenn Greenwald has relentlessly pointed out](http://nymag.com/daily/intelligencer/2018/01/glenn-greenwald-russia-investigation.html). After Facebook played this non-story up, they shouldn't have been surprised at selective reporting when they tried to tone it down.\n\nThe real irony here is that for all of Facebook's efforts to crack down on Internet \"fake news\" with post flagging and fact-checking tribunals, a fake story at least partly of its own making is now driving public opinion for it to be more regulated.",
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      "permlink": "re-ianp-no-bitcoin-is-not-earning-a-fortune-for-north-korea-20171230t200203",
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      "body": "### Greetings my friend!\r\n**I am glad that our community has increased with one more member!\r\nI hope that you will find here a way to realize yourself, and to benefit others\r\nBe yourself, be sincere, be honest and worthy of the place you are in.**\r\n\r\nI Upvoted  your post and Resteem of your greeting in my feed, where you you can search friends and other minnows...\r\n\r\n\r\nI think you can use this  collected information:\r\n\r\n---\r\nFirst off all! Most answers to your questions you can find here https://www.steemithelp.net/\r\n---\r\n\r\nBlockchain Explorer [https://steemd.com/@_Your_Steemit_Nickname](https://steemd.com)\r\nBlockchain Explorer and statistics [https://steemdb.com/@_Your_Steemit_Nickname_](https://steemdb.com)\r\nYour account achievements [https://steemitboard.com](https://steemitboard.com/board.html?user=clixmoney)\r\n\r\nNavigate the prices and exchanges where you can buy Steem or sell SBD\r\n[Steem](https://coinmarketcap.com/currencies/steem/#markets)\r\n[SBD](https://coinmarketcap.com/currencies/steem-dollars/#markets)\r\n\r\n---\r\n\r\n_For the your first post use please #introduceyourself tag! Thank you:)_\r\n_You can become a participant in the competitions, by selecting the desired in the tag #contest or invent and organize your own._\r\n_More_ [_useful tips_](https://steemit.com/inspiration/@clixmoney/the-best-steemit-tips-for-my-dear-followers-and-all-steemit-users) _and_ [_steemit app_](https://steemit.com/steemit/@clixmoney/the-best-steemit-tools-for-my-dear-followers-and-all-steemit-users) _you can find in #steemit & #steem tag_\r\n\r\n---\r\n\r\nThere is a Steemit chat with various rooms, in which you can ask questions, advice, or place your post to advertise it to the community https://steemit.chat\r\n\r\nUpvote chat in the telegram massager: \r\nhttps://t.me/steem\r\nhttps://t.me/intercambiosteemit\r\nhttps://t.me/Steemplus\r\n\r\n\r\nSimilarly, by reading the posts of other Steemians you can find invitations to the  Discord channels! They often contain upvote chats, and you can easily find friends of interest in them\r\nHere are some of them:\r\n<sub>_World Of Photography https://discord.gg/4Ezx2eM_\r\n_MinnowBOOSTER https://discord.gg/k7fWQD7_\r\n_SteemSports https://discord.gg/ApvKKUF_\r\n_WhaleShares https://discord.gg/DX7zErC_\r\n_Steem Gigs https://discord.gg/NuFVxKA_\r\n_SteemTrail https://discord.gg/gHt2aGN_\r\n_Minnow-Power channel https://discord.gg/WvFQzXu_ <sub>notify</sub>\r\n_Steemit Lover https://discord.gg/EVKhssF_\r\n_GuideSteemit https://discord.gg/nkwh36Y_\r\n_BuildAWhale https://discord.gg/yebax27_\r\n_Steemit ramble https://discord.gg/9pUSjv8_\r\n_VotoVZLA https://discord.gg/VhgeFJQ_\r\n_Steem Life https://discord.gg/SD3ReMm_\r\n_SteemLab https://discord.gg/phWQveU_\r\n_MinnowsUnite https://discord.gg/CJEEfgb_\r\n_Steemians https://discord.gg/uR95R7t_\r\n_Society for Narwhal https://discord.gg/repxc9v_</sub>\r\n\r\nTerritorial communities\r\n<sub>Steemit Philippines https://discord.gg/VyG83AN | https://discord.gg/Q8956PF\r\nSteem NIGERIA https://discord.gg/Y3u2z6T\r\nEast Coast Steem https://discord.gg/QXduBuk\r\nUkraine SteemOn https://discord.gg/cxq8JQd\r\nRu-Steem Trail https://discord.gg/8KyDBUx</sub>\r\n_Let us know if you know more or create new!_\r\n\r\n---\r\n\r\n**Alternative interfaces:**\r\nhttps://zappl.com\r\nhttps://busy.org\r\nhttps://steepshot.io (-mobile app have to)\r\nForums https://chainbb.com\r\n\r\n---\r\n\r\n**Mobile app** - eSteem :\r\nfor Android https://play.google.com/store/apps/details?id=com.netsolutions.esteem&hl=ru\r\nfor iOS https://itunes.apple.com/us/app/esteem-mobile/id1141397898?mt=8\r\n\r\n---\r\n\r\n**Forget about youtube! There is https://d.tube!**\r\n**Have fun and joke yourself with https://dmania.lol/**\r\n\r\n---\r\n\r\nA public SQL database with all blockchain data http://steemsql.com https://sql.steemhelpers.com\r\nFrom Developers https://steemconnect.com\r\n**Rewarding Open Source Contributors**\r\n**https://utopian.io | https://discord.gg/kPYBCYK**\r\n\r\n---\r\n**Autocuration**1 https://steemvoter.com\r\n**Autocuration**2 https://streemian.com/profile/curationtrail/trailing/943\r\n**Bot Tracker** https://s3.amazonaws.com/yabapmatt/bottracker/bottracker.html#paid\r\n\r\n---\r\nUse @minnowbooster for boost your rewards!\r\nMore https://www.minnowbooster.net\r\nhttps://www.minnowbooster.net/minnowbannericon.jpg\r\n\r\n---\r\n\r\n## You also need to select witnesses and vote for them. These are people who ensure decentralization of the work of the blockchain. Make your choice consciously, by choosing responsible and useful delegates\r\nhttps://steemit.com/~witnesses\r\n\r\n---\r\n\r\n**[Golos](https://steemit.com/sbdgiveaway/@dimarss/dejstvitelno-li-golos-russkoyazychnaya-platforma-12-08) wait for you too!** Find more [here](https://coinmarketcap.com/currencies/golos/) about Golos.io blockchain  platform - analogue Steemit! This is Steemit,s younger brother! **Join us: https://golos.io/create_account**\r\n---\r\n\r\n_Regarding the correction, insertion or deletion of your information, please contact @Dimarss_",
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      "title": "No, Bitcoin is not earning a \"fortune\" for North Korea",
      "body": "@@ -2665,19 +2665,23 @@\n out \n-the fortune\n+all the Bitcoin\n  Nor\n@@ -2710,17 +2710,16 @@\n m ransom\n-e\n ware?%0A%0AW\n",
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