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      "body": "Congratulations @howdoo! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@howdoo/birthday1.png</td><td>1 Year on Steemit</td></tr></table>\n\n<sub>_[Click here to view your Board of Honor](https://steemitboard.com/@howdoo)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemfest/@steemitboard/meet-the-steemians-contest-the-results-the-winners-and-the-prizes\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmeLukvNFRsa7RURqsFpiLGEZZD49MiU52JtWmjS5S2wtW/image.png\"></a></td><td><a href=\"https://steemit.com/steemfest/@steemitboard/meet-the-steemians-contest-the-results-the-winners-and-the-prizes\">Meet the Steemians Contest - The results, the winners and the prizes</a></td></tr><tr><td><a href=\"https://steemit.com/steemfest/@steemitboard/meet-the-steemians-contest-special-attendees-revealed\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmeLukvNFRsa7RURqsFpiLGEZZD49MiU52JtWmjS5S2wtW/image.png\"></a></td><td><a href=\"https://steemit.com/steemfest/@steemitboard/meet-the-steemians-contest-special-attendees-revealed\">Meet the Steemians Contest - Special attendees revealed</a></td></tr><tr><td><a href=\"https://steemit.com/steemfest/@steemitboard/meet-the-steemians-contest-intermediate-results\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmeLukvNFRsa7RURqsFpiLGEZZD49MiU52JtWmjS5S2wtW/image.png\"></a></td><td><a href=\"https://steemit.com/steemfest/@steemitboard/meet-the-steemians-contest-intermediate-results\">Meet the Steemians Contest - Intermediate results</a></td></tr></table>\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "This is interesting @howdoo.  Let me just clarify some stuff. Are you saying that you will be moving to your own blockchain that is a fork of EOS? also you said that you will be moving to another blockchain but uDOO token will be ERC20 during the ICO period?",
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      "body": "![](https://cdn.steemitimages.com/DQmQuupjUUnAEyXM8FmEcGWkfj1h1gexaYxiMj3d8Kje9SH/image.png)\nSo, we have some BIG news to announce over here at howdoo.\n\nI’m extremely excited to announce that I have officially joined the howdoo team. I could not be more thrilled about the direction that this incredible team is heading.\n\nAt my core I am extremely mission driven. In essence, I am the type of person that must focus on solving the big problems that will make big differences in the day to day of all of our lives.\n\nWith that being said, I will be heading up the digital marketing efforts at howdoo. But more specifically I will be focusing on building out our partnership program while also assisting with the crafting of the user experience associated with our future products (more detail to come soon).\n\nAs many of you may know, howdoo has decided to end its token sale an entire month early, the end date will be June 12th, 2018.\n\nAfter several exciting developments and much deliberation with various investors and funds, it has transpired that we do not need to raise as much as we previously anticipated.\n\nWe have therefore lowered our hard cap from $25.5M to $8.5M.\n\nPlease note that 60% of our hard cap has already been raised, so the available token supply is very limited.\n\nNow I realize many of you are probably wondering why we’ve made this decision … here’s the first thing you should know.\n\n<h3>WE ARE NO LONGER BUILDING A DAPP OFF OF ETHEREUM</h3>\nIf you aren’t in-tune to the word on the street, allow me to educate you a bit.\n\nMANY large investors are pulling their money out of Ethereum. A lot of people believe that several of the existing dApps out there are doomed to fail because of Ethereum’s scalability issues.\n\nIf you want to understand more about the “why” behind these issues then feel free to revert to this article: https://medium.com/gochain/if-1000-dapps-on-ethereum-need-to-do-1-transaction-per-second-what-happens-9e6247e0beca\n\nYou’re probably wondering, well, if not Ethereum then what?\n\n<h2>EOS.IO IS HERE TO SAVE THE DAYYYY</h2>\n![](https://cdn.steemitimages.com/DQmNxkfadErEF5LHCvFSno5S1hpwe4ai5R6hS7sJ16j24Ly/image.png)\n\nSeveral of the large funds out there are going “all in” on EOS. This platform has loads of potential, and recent predictions say that they have already raised over $2.6 BILLION, which, I think says a lot about the confidence people have in all of the various abilities EOS brings to the market.\n\nSo, after much deliberation with our tech team, we have already started creating our own custom blockchain which will be a fork off of EOS.\n\nBeing that user experience is at the top of our priority list … Ethereum doesn’t work by a long shot and building a dApp off of EOS doesn’t work either, it-least not for howdoo.\n\nDecentralized user experience HAS to be as good as centralized user experience in our opinion. SLOW is not an option as users will simply lose their patience and abandon the product.\n\nNow, let’s jump back to the partnership program I mentioned at the beginning for a second.\n\nCertain trusted partners that can add value to the howdoo ecosystem and have high frequency requirements will have the ability to deploy DApps of their own off of our public blockchain.\n\nPartners that can add value to the howdoo ecosystem will be able to leverage not only our blockchain but also our decentralized platform.\n\nThis will consist of things such as real time streaming, decentralized encrypted data storage, and the advanced social media layer of the howdoo platform.\n\nWe will also be implementing a manual auditing process to review every candidate that wants to partner up, that way we can ensure only the most legitimate of dApp’s are brought forth to market.\n\nPartners will naturally benefit from the howdoo social network. We’ll be going market to market right alongside our partners so that together we can acquire mass user adoption at a much more efficient rate.\n\nThe feedback we have been receiving from our future partners has been nothing short of fantastic. We have already signed one partnership that will be deploying their gaming dApp off our platform (more to be announced soon).\n\n<h2>MORE OF WHAT’S ON THE HOWDOO HORIZON</h2>\n![](https://cdn.steemitimages.com/DQmb7iDyvogULuyePS2iQrYLe7fDr3NNwidnF5YAhRSWeUC/image.png)\n\nNaturally, a big part of our go to market strategy is intertwined with our partnership program. Since we will be acquiring a lot of users over a short period of time, much emphasis must be put towards our efforts on delivering as much value as possible to the partners of the howdoo ecosystem.\n\nValue must not only come from the back-end in regards to our optimized infrastructure, but it also must come from the front-end via our social apps and various products that are already being developed.\n\nSome of the front-end benefits may be obvious to some but perhaps not to everyone. To reiterate, content creators and users alike will be able to monetize everything, they own their data, and are entitled to numerous rights that other platforms either can’t provide or simply choose not to.\n\nMonetization is around every corner at howdoo. Whether it be through private or public streaming sessions, exclusive interviews, or through opting into nano influencer marketing campaigns that inevitably support not only the advertisers but also the users of the howdoo ecosystem.\n\nWe’re even looking into building an AI (artificial intelligence) enabled “manual validation system”. This means that users could apply to validate the work done by influencers in regards to sponsored advertising campaigns. This is very similar to the way miners verify transactions on the blockchain … which in theory could create countless new “work from home” jobs all around the world.\n\nI won’t go into too much detail right now in regards to the benefits for the advertisers of the howdoo ecosystem … because that list is far too long.\n\nBut, I will say that we will be increasing the level of trust and transparency by reducing ad fraud. And that much of our effort will go towards creating a seamlessly integrated platform that increases conversion rates with out sacrificing user experience.\n\nWe will strive towards reducing the high conversion cost typically associated with other platforms on the market.\n\n<h2>OK, LET’S WRAP THIS UP</h2>\n![](https://cdn.steemitimages.com/DQmQn74Vf8Co5qCYsTesCScgvGobYXdv7LCbZemSt2EwzS6/image.png)\n\nAs mentioned before, our token sale is ending soon (June 12th).\n\nIf you want to get in at the $0.08 token price (20% off from $0.10), then you must get in before June 2nd.\n\nWe will be hosting a LIVE AMA on June 1st for everyone on our whitelist.\n\nWe’re very excited to be able to answer your questions and discuss the future together.\n\nGet on our whitelist today — https://tokensale.howdoo.io/login\n\nFor more info check out https://www.howdoo.io\n\nTelegram: https://t.me/HowdooHQ",
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      "body": "yes guys, I have literally followed you everywhere. Its me again the @juicyvegandwarf I have liked you on FB, followed on Twitter, Steemit, Instagram, Reddit and Subbed on YouTube.. I am now off to jump in on the telegram action too!!!!!!!! :)",
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      "body": "Congratulations @howdoo! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/posts.png)](http://steemitboard.com/@howdoo) Award for the number of posts published\n\nClick on any badge to view your own Board of Honor on SteemitBoard.\nFor more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)\n\nIf you no longer want to receive notifications, reply to this comment with the word `STOP`\n\n> Upvote this notification to help all Steemit users. Learn why [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!",
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      "body": "![](https://steemitimages.com/DQmVydJ24oU9mVpxwTRDDhYA57xH4Fyrt8rFqpnEsgo4aEt/image.png)\n\nWe live in the Age of Influence. I’ve said it before and I’m saying it again (I might even trademark it for posterity!). Yet influence comes in many flavours. Yes there’s the high-level, top-down political and social influence such platforms are becoming increasingly renowned for. A subtle yet obviously powerful form (to judge by the recent Facebook/ Cambridge Analytical affair) of manipulation/persuasion aimed at swaying our collective views and opinion — and available to the highest bidder.\n\nBut equally there’s the more benign influence brands and marketing professionals rely on social networks to help build — the “we need to create a ‘want’ for our product, and for you to aspire to it” form of thinking. And it’s here that advertisers have more options than ever. Well, three primary options at least:\n\n1. They can ‘spray and prey’ a message out to the market — and pay to target a specific audience demographic in the hope some might actually engage\n\n2. They can ‘go big’, and pay for a celebrity endorsement — or at least someone with a large following. This however can be costly, as the Kim Kardashians of this world don’t come cheap. Indeed, someone with 3–7million followers can typically expect to charge $187,000 for a post on YouTube, $93,000 for a Facebook post, and $75,000 for a mention on Instagram or Snapchat.\n\n3. They can ‘go small’. Real small. Micro/nano-level small — which takes us into the world of true influencer marketing, and paying small amounts of money to individuals with limited followings (friends and family) to recommend and promote a product. The value here being that you can afford to pay a LOT of people to talk you up, rather than putting all of your eggs in one Kardashian-shaped basket (other celebrities are available!)\n\n<h2>Putting a price on influence</h2>\n\nAll three approaches bring with them their own challenges.\n\nApproach 1 is held back by the simple fact that very few users engage with ads on social media. Well, not with any real meaning or purpose. Yes you can get creative, entice with humor and intrigue etc., but the returns on offer do not suggest this is a long-term sustainable option.\n\nApproach 2, the celebrity option, is also not quite as effective as the surface glamor would have you believe. Statistics point to the fact that just 3% of consumers are influenced by celebrity endorsements when making product-purchasing decisions. Further, it’s also suggested that 70% of millennials are actually more influenced by the recommendations of their peers.\n\nWhich brings us to the 3rd approach. Influencer marketing is now big business. We can all instinctively appreciate the importance of trust in a product recommendation — made by someone inside our inner circle. The challenge comes from the complexities involved in making this happen. Of getting the details of available offers to the influencer community, and then rewarding them for their efforts. To this can be added a lack of transparency, pricing issues, and fraud — which when combined with overall inefficiencies in the process can help account for up to 35% of an advertiser’s overall budget.\n\nWe should also not forget that the spending power of big brands has helped inflate costs in influencer marketing to the degree that it’s now difficult for smaller niche players to get involved.\n\n<h2>Changing the game</h2>\n\nSo what can you expect from Howdoo?\n\nWell it’s certainly fair to say you can expect something different — and by different I mean new options for monetizing content, simpler ways to connect brands to influencers, and a more community-driven approach to the whole process.\n\nTo us influencers are first and foremost content creators, and their brand promotion could encapsulate anything from a mention or a review on their own unique channel, to agreeing to list a brand’s banner ad.\n\nThe way it works is that advertisers/brands come onto the platform and search for their ideal audience (drawn from people who have agreed to receive promotional material). When this profiling is complete, and the brand has its target list, they lock in the campaign through our AdAuction capability — backed up by a smart contract (the benefits of leveraging the blockchain!). Once live, and once the advertiser has deposited the necessary uDoo cryptotokens, the details of what promotions are available, and what rewards they offer, are then sent out to all relevant influencers.\n\nSimple.\n\nAs a result, Howdoo puts real power into the hands of the influencers themselves, whilst also removing any barriers to entry — thereby allowing any organization to get involved. What’s more, our ‘tipping’ micropayments function also enables value to flow between community members seen to offer the best recommendations — meaning that monetization of influence becomes a more personal, shared experience.\n\nSuch capabilities are also virtually limitless in their potential. For example, think of users looking to promote a charity or good cause, and being able to invite their communities to offer donations in the form of tips paid directly to the cause/movement etc.\n\nThis is Howdoo, and this is how we plan to revolutionize influencer marketing.",
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      "body": "Thanks for the follow and comment. We are not becoming too distracted by what is going on in the market from a financial perspective. Our priority is to build a platform that delivers real value and pulls away from dangerous current trends that many are struggling to control.",
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      "body": "![](https://steemitimages.com/DQmWheVAwAMH775wYSPbGpdbUaNugJoG69p8RD189Qa7qMk/image.png)\n\nOK, so it’s fair to say that Facebook has not had the best couple of days. On March 20, a class action complaint was filed against the firm for allowing the ‘political consultants’ Cambridge Analytica to access the personal data of 50 million users (without their permission).\n\nThen Mr Zuckerburg is called before a parliamentary committee in the UK to give evidence. At the same time Facebook was blamed in a shareholder lawsuit filed in San Francisco for the drop in its share price after the whole sordid tale of data harvesting was revealed.\n\nOh, and nearly $50 billion of value was wiped off the giant’s market capitalization in just two days.\n\nNo wonder Mr Z had to briefly stop counting his grey t-shirt collection and issue a statement that admitted to the social network making ‘mistakes’ (an apology viewed as lacking any real remorse).\n\nWhen it rains, it certainly seems to pour at Menlo Park…\n\nThen amid the sounds of hatches being battened down by Facebook executives near and far came Brian Acton, co-founder of WhatsApp, with four simple words:\n\n“It is time. #deletefacebook”\n\n<h2>A breakdown of trust</h2>\nNow being described as a ‘movement’, #deletefacebook is gathering momentum. It’s also being aided by a deluge of press coverage in the wake of the Cambridge Analytica scandal. Writing in the Guardian, Richard Wolffe predicted that Facebook’s future “is already in serious doubt. It is now a polluted space, where you have no idea if your friends are real, if their posts are disinformation, if the ads are legal, and if your user data is safe”.\n\nIn other words the covenant of trust between the social media giant and its users has been compromised (even Zuckerburg has had to admit to a ‘breach of trust’ in his statement).\n\nAs Roger McNamee, an early investor in Facebook, told National Public Radio: “The issue is a callous disregard for the privacy of users and a lack of care with respect to data that had been entrusted to Facebook”.\n\nHe then went on to say: “I’m not exactly sure what’s going on here, but I’m afraid there is a systematic problem with the algorithms and the business model of Facebook…”\n\nWhich points of course to a wider problem: most of the established, centralised players operate the same basic form of business model — based on the collecting and selling of personal data. Your personal data! Indeed, Brian Acton hasn’t just called on users to unsubscribe from Facebook, but also Instagram and WhatsApp (which is essentially the same company).\n\nThe result of all this is not just a level of notoriety for Facebook, and a confirmation (if we needed it) that users of the platform come a distant second to the advertising buck in the corporation’s affections. It’s also another stain on the social media fabric that despite being small is in danger of spreading to the other major players.\n\n<h2>The importance of reputation</h2>\nThen there’s the issue of influence. What this recent weaponization of Facebook has shown is that without the correct controls in place, we as users begin to doubt even our closest of acquaintances. We’ll start seeing dark agencies and conspiracies at work, even if they don’t actually exist. Truth will become increasingly harder to grasp, to validate — to trust.\n\nIn part this is because political activists (and commercial brands as well) now know that exerting real, meaningful influence is not a top down process anymore, but rather a side-to-side lateral motion. Or put another way, people trust and listen to the views and recommendations of people they know: a small, tightly controlled network of friends and connections who share similar outlooks and moral peculiarities.\n\nNot a chatbot, unknown ‘agent’, or celebrity endorsement.\n\nThe challenge therefore is in knowing who’s who and what’s what. Can we trust our own networks to remain free from outside interference? Do we have any way of judging the veracity of information being pushed our way? Is anybody even checking? Questions that bring us back to the control mechanisms for identifying ‘proof’ of identity, and proof of trust that the established players have so far failed to produce.\n\n<h2>The value of control</h2>\nYet knowing such controls are absent is one thing, waiting for the mainstream platforms to catch up (if they can) and introduce them is another. But what’s the alternative?\n\nAt Howdoo, we think we have the answer. Every user on our social network will automatically generate their own proof of contribution (POC) score. The more trusted and active they are, the more their contributions are clicked on, the more their content is viewed — all these factors and more will drive your POC. Get a low score, and we’ll all know about it, meaning users are far more empowered to make honest and informed decisions.\n\nWe think this is important, because influence at this micro level is increasingly up for sale. And it should be to! As users we just want transparency as to who’s trying to swing our vote, and then to have the simple choice: do I accept this exploitation of my personal data in return for a value-based reward; or do I hit the off button and sit back confident my digital footprint is on lock-down?\n\nWe live in the Age of Influence, and the task now is to make it work for us.\n\nWhat say you?\n\n[Howdoo](https://howdoo.io/)",
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      "body": "![](https://steemitimages.com/DQmWZXVWS1WaghUY9WcE9LkCk3hw6CjJPDZkKhiL9gi4BJC/image.png)\n\nSocial media. It’s come a long way since the early 2000s. Networks like MySpace, YouTube, Facebook, and Tumblr — all have slowly grown, been in and out of vogue, and made tidy profits along the way.\n\nBut where’s it all heading? What can we take from the past, and particularly the present, to predict the future? What will people expect from it, how will greater choice and expectation help shape future offerings?\n\nInteresting questions — particularly at a time when the underlying demographics of social media use are changing. Mature users (in terms of their usage as much as their age) are increasingly becoming tired of the established players. The scant innovation these platforms make available is simply not keeping up with the level of change seen in other areas of technology.\n\nThen there are the teenagers and millennials: the ‘newbies’ to social media who arrive looking for something new, and different. This is the “Facebook is for old people” generation that will soon be creating their own social networking platforms if change isn’t quick enough.\n\n<h2>Philosophical questions</h2>\nBut what does the world want from its social media? Certainly the big issue remains personal data, and giving users the ability to manage what happens to their digital footprint. There’s also the demand for having a greater say as to how the experience itself is shaped. Of giving people more choice in what they can or cannot do.\n\nEqually however, is the philosophical dimension: what does social media mean to people? The originating promise was to ‘connect’ people, to friends old and new. But instead what it’s turned into is (predominantly) a mechanism for personal brand maintenance — a broadcast tool for individuals and businesses alike.\n\nGreat for making big announcements and updates.\n\nNot so great for more supporting intimate and meaningful interactions.\n\nWhich means that if these platforms are to migrate beyond such concerns, and drive real engagement, they need to convey a fresh sense of purpose and vision.\n\n<h2>Challenging reality</h2>\nUntil recently however, the industry has not known how to respond. Commentators (for once) have been slow in offering a vision for the future of social networking. That’s not to say they’ve collectively been quiet. Get ten ‘experts’ in a room and they’ll have plenty to say. The trouble is most of it will relate to marketing and advertising. Words such as integrated narratives, chatbots, ephemeral content, and other such nonsense will be the latest entrants into buzzword bingo.\n\nWhich alone offers the neutral a peek behind the curtain to catch a glimpse of reality: social media today is simply a super-charged advertising billboard, with an unhealthy mix of social engineering thrown in for good measure.\n\nBut let’s stay on topic — the future.\n\nWhat can we expect from a social platform if it’s going to stay relevant?\n\nWell, first and foremost it’s going to have to be a lot more transparent in what it does with your personal data. But transparency alone will not be anywhere near enough. Not if it doesn’t come with choice, and the ability to let users decide for themselves what happens to their data: who gets to exploit it, and what benefits they get in return.\n\nBut that’s just the start — your basic entry ticket into the game.\n\nWhat users will start demanding more and more of will be ‘new’: new features and functions that make for a unique, ever-changing environment — alongside new audio and visual posting options that attract both creator and viewer alike. New tools like Augmented and Virtual Reality, social gaming, and more interactive video.\n\n<h2>Changing the narrative</h2>\nThen there’s the issue of trust, and giving people the confidence to share anything more than a meme — or forwarding on the latest headline articles. Today’s reality is that we’re all feeling a growing unease at displaying an opinion, knowing that to take a position is to leave ourselves open to judgement by consensus. That’s why it’s important that any future social media platform enables both public and private conversations. And by private that means really private, where the user sets the rules for who gets to see what, and who’s invited in.\n\nNot that the platforms should stop there. In the future there will also be a greater emphasis on the platforms to care for the wellbeing of their users. There has been a growing awareness of the highly addictive nature of social media for some time now. Social networks will therefore need to recognize this problem and address it beyond simple lip service, and do what they can to minimize the more addictive qualities of their offering.\n\nThat means placing the emphasis on capabilities that encourage the communal quality of social media instead of delivering the next serotonin hit. Think user and community-driven moderation of their environments, where an individual’s say is directly influenced by their participation and contribution.\n\nWhich in a roundabout way brings us to context.\n\nThe social media experience of the future, like all digital experiences, will need to be contextual. It will need to fit into the ‘flow’ of each user’s day-to-day, instead of being an independent activity. Order a pizza, book a taxi, listen to music, arrange a date, pay a bill — this is life’s flow, and platform providers are tasked with integrating all these separate activities into one convenient stream of action and consciousness.\n\nWhich is why tomorrow’s social network will need to include a mechanism that facilitates the sharing of value: a form of cryptocurrency that supports everything from international payments, to the tipping of individual services and the buying of products.\n\nFinally, social media will need to address the ‘fake news’ narrative — but to do so in a way that inspires the flow of information rather than limiting it. Users will increasingly abandon any platform seen to censor the information available to them. In the Age of Influence, people are more aware than ever as to the value and importance of their attention — and the quality of data points available to them.\n\n<h2>The future is closer than you think</h2>\nLook at the established players, and the above could seem a million miles away.\n\nBut look to the blockchain, and you see that the roadmaps are already in place to deliver these capabilities and more.\n\nTransparency, control, choice. This is the promise of the blockchain, and of the new social platform Howdoo that’s set to deliver it.\n\nWhy wait for tomorrow when it’s already here?\n\n[www.howdoo.io](https://howdoo.io/)",
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      "body": "![](https://steemitimages.com/DQmesMLCJBxdWEmyMEmfcjKgaodwGbuHHzByrn58uNio5Ff/image.png)\n\nYou’ve (hopefully) seen the headline: Howdoo is a messaging and social media platform that comes with an ERC20 cryptotoken — the µDoo — ‘as the mechanism for value exchange across the network’.\n\nBut what does that really mean? What turns the µDoo from ‘marketing waffle’ to a token that delivers big on its promise?\n\nOr put another way, what is its utility, and how will this help drive its popularity?\n\nTo answer that is to highlight the specific roles and function the µDoo is designed to fulfill — both internally within the Howdoo network, and externally across our fast-growing partner network.\n\nLet’s start with the internal story:\n\n<h2>‘In-network’ activity</h2>\nIt’s here that µDoo will fuel commerce, network support, and user behaviors.\n\n<h4>For users</h4>, µDoos can be used to:\n· Buy and sell digital products with other users and communities\n· Tip people/services/companies for great service/say thank you etc.\n· Subscribe to services (say a podcast, music etc.)\n· Create the reward they receive for engaging with any advertising\n\n<h4>For content creators:</h4>\n· Revenues generated by their content will be shared in µDoo, but as a far larger % than those available from other existing platforms\n· Great content will also attract micropayments (the tip function)\n\n<h4>For advertisers</h4>, µDoo offers:\n· A token that’s used to buy access to their target audiences\n· An incentive for users to actively engage with ads and campaigns\n\n<h4>For sellers</h4>, µDoos let’s them:\n· Conduct transaction (via smart contract) over the network\n· Expand their pricing structure to accommodate micropayments\n\n<h4>For gamers:</h4>\n· µDoo will be used for making in-game purchases\n· They will also help unlock extra gameplay and unique features\n\n<h4>For network operators</h4>, µDoo will be used to:\n· Reward performance and stimulate future involvement\n· To inspire our teller network to offer the lowest transaction fees\n\nThe list could go on and on: think charities having dedicated pages, and enabling fundraisers to collect payments (and micropayments) in µDoo; think bands creating their own channel and offering exclusive ‘backstage passes’ and merchandising in return for µDoo (see our partnership with SolidART as a great example); think people buying µDoo and sending this to friends and family across the globe –. And that’s just the beginning…\n\nAs for the external story:\n\n‘Out-of-network’ activity\nIt’s here that the Howdoo partner network will come into its own, with agreements in place to extend the applicability and utility of the µDoo token — to open up a world of opportunities for users, sellers, and service providers alike:\n\n<h3>For other blockchain-based partners:</h3>\n\n· With these agreements, the µDoo will be interchangeable with the specific tokens attached to other platforms\n· Partnerships already announced include companies offering radical new services in the areas of entertainment, leisure & tourism, and financial services — with many more to follow\n\n<h3>For non-blockchain-based partners:</h3>\n\n· µDoos here will be recognized for their utility, and therefore usable in exchange for other ‘stuff’\n· As an example, Howdoo is now partnering with the award-winning video game developer Splendy to enable µDoo to be used as an ‘in-game’ token (more exciting news on this to come soon!)\n\n<h2>Spreading the love — and the value</h2>\nSo there you have it. Lot’s of bullet points granted, but what each one shows is the real world application of the µDoo. It’s also worth keeping in mind that the token is an integral part of the Proof of Contribution (POC) score that Howdoo will create for each user. This POC features an advanced algorithm that determines a user’s participation and contribution — and the rewards they can receive for performing various activities.\n\nSo from in-game purchases to earning advertising rebates the µDoo is going to be one of those rarest of animals: a cryptotoken that will stimulate mass user adoption due to its practical nature and stunning potential.\n\nThis is the µDoo, and this is Howdoo.\n\nJoin our [Telegram Group](https://t.me/howdooHQ)",
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      "title": "The µDoo cryptotoken — an exercise in utility!"
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      "author": "ipostbtcprice",
      "body": "For future viewers: price of bitcoin at the moment of posting is 7996.00USD",
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      "body": "![](https://steemitimages.com/DQmejh4E7i9pTDsFEsbda4nFBdjdEsMVexTW4BeBTQhJvVo/image.png)\n\nI typed ‘definition of a stalker’ into Google before writing this piece. The result (apart from my own personal data footprint raising yet another red flag) was:\n\n**Stalker**\n*noun*\n1. a person who harasses or persecutes someone with unwanted and obsessive attention.\n2. a person who hunts game stealthily.\n\nInteresting. Now, what if the above-mentioned ‘person’ was instead a ‘thing’. More specifically, what if the above-mentioned person was a social media platform? It certainly seems evident today that such networks know more about you, me, us, than even the most devoted celebrity stalker. Knowledge that goes beyond general awareness (knowing our gender, age, and location), to being a bit ‘creepy’ at best — our musical preferences, our shopping habits, our plans for next week, our recent medical concerns, favourite restaurants, colour, holiday destination etc.\n\nCould we describe this as obsessive attention?\n\nThen there’s the scale. 1.8 billion active users of Facebook; 1 billion for Whatsapp; 877 million for QQ; and 846 million for WeChat — and trust me, the list goes on. That’s a lot attention, a lot of personal data that’s leading to an increasingly accurate picture being built up of each user — without them having any real idea of the why, where, or when.\n\nIn other words, in return for a ‘free’ account, vast numbers of people across the globe are offering unrestricted access to their private lives. In turn, these social media platforms ‘informationalize’ (to quote a term coined by futurist Alvin Toffler in the 1980s) this data — and use it as the basis for revenue generation. The result: algorithms and robots that program advertising and news for each individual, whilst continually ‘learning’ about you from the posts you create and the choices you make.\n\nCould that be described as ‘hunting through stealth’?\n\n<h2>Intruder alert</h2>\nSo we’re stuck in a bind. We have little understanding of what personal data social media companies have on us as individuals, where they keep it, store it, and how they use it. As well as being profoundly dis-empowering, the situation also leads to financial exploitation: private data contains valuable information, which in turn is sold on for profit without us seeing even a fraction of a penny. In fact all we do see is even more targeted advertising designed to encourage us to part with even more our hard earned cash.\n\n“But what’s the harm in it”, a friend of mine said recently “you just ignore the adverts.” Maybe said I, but think of it like this. What if you joined a local cycling club where, in return for free membership, you would receive discounted offers on equipment and news of local routes etc. — nothing wrong their right? But what if every time you now went out on your bike people watched and listened to your every move? If they knew everything you bought (not just cycling equipment) when out riding, every decision, every choice. If they even knew where you were, and where you’re going to be. Wouldn’t that be disturbing?\n\n“No way”, said my friend (and mother of two children). “Way” said I.\n\n<h2>Making your data turn a profit</h2>\nThere is a solution however: a social media platform that leverages the blockchain.\n\nTo start with blockchain is ideal for helping keep a user’s data private and confidential. But equally, it offers choice: what if people want to accept relevant and targeted advertising, in return for a reward? What if they want to benefit from their online activities, their involvement and participation?\n\nIt’s here that Howdoo enters the picture.\n\nHowdoo comes with the headline: ‘a decentralized platform for inspiring more culturally rewarding, trusted, and value-driven social engagement’. In other words, it’s a new approach to social media, and one that places personal data at the very centre of its function. It’s about sharing value. To start with, there’s an attached cryptotoken, the µDoo, which plays a massive role in enabling value to flow across the network. As a result every person who agrees to view advertising (the option to go ‘stealth’ and accept no advertising also exists), will be rewarded for their attention — with a share of the overall cost of running the ad shared out among the people and groups viewing it.\n\nBut it doesn’t stop there. Howdoo will also help monetize actions and participation. Provide feedback to an advertiser? Create content that attracts significant traffic and therefore more advertising? Report advertising that’s considered offensive and anti-social? All these activities will be incentivized and rewarded with a share of the µDoo an advertiser pays to reach you. As a result, advertisers themselves will be stimulated to create more relevant and meaningful content — knowing that they’re engaging with people actually prepared to listen.\n\nThis approach to monetizing your attention, user-generated content, and active moderation of ad campaigns is the next logical step for social media networks to progress. Not that you can expect the established players to make the leap — they have too much to lose from letting go of your personal data. But they might not have a choice — users are quietly becoming aware that there must be ‘a better way’.\n\nThat way is [Howdool](https://howdoo.io). Subscribe to our newsletter and [Telegram Channel](https://t.me/howdooHQ)today.",
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      "body": "Added to my follow list. Keep up the good work and what do you think of the current market?",
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      "author": "ipostbtcprice",
      "body": "For future viewers: price of bitcoin at the moment of posting is 8017.80USD",
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      "body": "![](https://steemitimages.com/DQmdwyGtysWq8W3esNkt7tggjGGN68ZsKqLvC5VVvNTw5FZ/image.png)\n\nOne of the founding design principles behind Howdoo was to re-engineer the user’s experience when it came to social media and advertising. From the very beginning we all agreed (as does a growing percentage of the global online community) that people shouldn’t have to be bombarded with advertising every time they sign in to their account.\n\nInstead we want our users to have a far greater say in how their environment develops. How it looks and feels, and who gets to enter it. But more than this, we want to respect people’s time, their attention, and the conscious effort it takes to engage with any material that interrupts the time they have to ‘share and care’ on social media.\n\nTo do this, Howdoo allows users to choose the amount and frequency of the advertising they receive. Simple. Each person can enter full ‘stealth mode’ and switch off advertising all together if they want. That means an environment where they’re untouchable. No advertising, no messages. Nothing. What’s more, they can do this in a quick and nimble fashion — and change the rules depending on the different groups and communities they belong to.\n\nSo for example, a person (let’s call her Jane) may decide that in general she doesn’t want the noise of adverts upsetting her calm when sharing with the world news of her day’s adventures. However, Jane also belongs to a Howdoo community connected to her local fitness club, and is prepared (when visiting this group) to receive ads offering her relevant offers and discounts on gym equipment, energy drinks, and various lycra-based clothing.\n\n<h2>Changing the game</h2>\nBut it’s here we hit a problem. Because in traditional models of social media, Jane’s personal data (her membership to the gym and gender being two data points alone) has been ‘sold’ behind her back. As a result, she receives no incentive for interacting with any of the ads — and if she does, some far-off corporate body benefits from the activity.\n\nNot on Howdoo — and this is one of the many game changers we’re bringing to market. With our platform, users receive a share of any advertising revenue paid by companies to reach them. That’s right: people are actually rewarded for their attention. Think about that for a moment. Think about how that changes everything in terms of a person’s willingness to engage, and the engagement itself.\n\nNo longer will people be reactive, passive consumers of content they may or may not be interested in. Instead, they get to set how many ads they’re ready to click on, and feel encouraged to actually view the content — knowing they’ll be rewarded for their time. And for the advertisers, they’ll have access to target audiences that are actually prepared to listen (rather than ignore) — and be incentivized themselves to deliver relevant and interesting campaigns (users providing feedback will be entitled to an additional share of the total advertising rebate).\n\nIn other words it’s win win: individuals and groups set up tag words that detail their interests and preferences, and companies bid (through our AdAuction function) to target them. With a smart contract in place, the advertiser pays for the right to engage (the payments being made in µDoo, the Howdoo network’s cryptotoken), with a percentage of this pot shared out to all recipients. Plus, with our Proof of Contribution method (see our previous article) those users making the biggest contribution on Howdoo receive the bigger share.\n\nThis is Howdoo, where individuals can take back control of their digital footprints, and where they share in any value it generates. How’s that for thinking big? Subscribe to our newsletter and [Telgram](https://t.me/howdooHQ)channel today.",
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      "author": "ipostbtcprice",
      "body": "For future viewers: price of bitcoin at the moment of posting is 7997.50USD",
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      "body": "![](https://steemitimages.com/DQmdKhyhj69n4JM6pVeNbL8dcFKVgmG8QxJvb6RoXFpmbcr/image.png)\nHowdoo is where social media and messaging meets the dynamic new world of blockchain. Where distributed and decentralized technologies rub shoulders with users no longer prepared to dance to the tune of established ‘centralized’ brands.\n\nThat’s right: blockchain. We hear much about it, and understand the role it has to play in helping extend collaboration, accountability, and transparency. Yet equally it’s about participation and contribution — and recognizing the true value creators in any network-based activity.\n\nHowdoo is no different.\n\nIt’s designed from the ground up to stimulate and encourage user involvement, to reward those users making active, on-going, and positive contributions to its evolution. As to the how, we do it through our proof of contribution (POC) rating. This is a continuously updated and evaluated score that measures each individual and group member using the platform — to determine the permissions, access rights, and entitlement to group earnings (advertising rebates etc. — more on that later) they can expect to receive.\n\n<h2>Getting involved</h2>\nPOC is a calculation that looks back to look forward, measuring the previous six weeks of activity to produce a result — per person and per group (therefore a person could potentially have a positive rating in one group, and a negative ‘disruptor’ rating in another).\n\nYou can understand the underlying arithmetic behind the POC scoring by taking a look at our whitepaper.\n\nThe question of course is what does this all mean?\n\nWell, to be a fully decentralized, self-evolving, and self-regulating social platform Howdoo will empower users and groups to control their own environments. What’s more their actions, when contributing to the network’s function (for example moderating anti-social behavior) will be rewarded — in the form of µDoo, the ERC20 cryptotoken designed for the Howdoo network.\n\nThen there’s advertising.\n\nWith Howdoo, each individual and group will have the ability to regulate how much advertising they receive (if any), as well as the frequency in which they receive it. Advertisers will then be in a position to ‘bid’ for the specific audiences they want to engage with, and if successful will pay (in µDoo) for the right to do so. Once the advertising goes ‘live’ those users who interact with the materials will be entitled to a share of this pool of funds — with the % share determined by their POC score. In other words, the more active a user is the greater the share they’ll receive of the advertising rebate.\n\n<h2>Power to the people</h2>\nThis example, alongside many others beside, shows how participation and contribution is both inspired and rewarded across the Howdoo network. It’s a vital consideration, and one we believe is essential for breathing new life into social media. Because only by putting the power to shape and personalize user experiences into the hands of the people actually using it, can any platform hope to stay relevant to today’s (and tomorrow’s) generation.\n\nThis is Howdoo, and we’re ready when you are.",
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      "author": "ipostbtcprice",
      "body": "For future viewers: price of bitcoin at the moment of posting is 8040.50USD",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttp://coin5s.com/content/pay-you-play",
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      "body": "![](https://steemitimages.com/DQmZFDbmL3gtWKCTg2wN6JQoYAekbFDU4bbqijdTiqywsp3/image.png)\n2016 was certainly a year for world records. Yes there were the Olympics in Rio. But arguably the most important ‘gold medal’ went to two small banks in Canada and Germany, when they completed a transaction that brought with it the potential to fundamentally transform the international payments industry. Why? Because when ATB Financial, based in Edmonton, Alberta, sent C$1000 to Germany’s Reise Bank, they did so via a platform based on blockchain technology.\n\nIt was a first: the first real international money transfer using blockchain technology. It also took only 20 seconds to complete (rather than the several days most international bank transfers take to clear), and therefore helped (one presumes) reduce the juicy fees typically charged by financial institutions for processing such payments. And it’s this demand for faster, cheaper, and easier-to-use services, that makes the blockchain so relevant — and so disruptive for a payments industry held back by ‘legacy mindsets’ and the antiquated banking system.\n\n2016 was certainly a year for world records. Yes there were the Olympics in Rio. But arguably the most important ‘gold medal’ went to two small banks in Canada and Germany, when they completed a transaction that brought with it the potential to fundamentally transform the international payments industry. Why? Because when ATB Financial, based in Edmonton, Alberta, sent C$1000 to Germany’s Reise Bank, they did so via a platform based on blockchain technology.\n\nIt was a first: the first real international money transfer using blockchain technology. It also took only 20 seconds to complete (rather than the several days most international bank transfers take to clear), and therefore helped (one presumes) reduce the juicy fees typically charged by financial institutions for processing such payments. And it’s this demand for faster, cheaper, and easier-to-use services, that makes the blockchain so relevant — and so disruptive for a payments industry held back by ‘legacy mindsets’ and the antiquated banking system.\n<h2>Turning Payments Social</h2>\nStill, that’s ‘their’ problem. In the meantime, people are getting busy creating digital wallets (Apple Pay, Google Wallet, Android Pay etc.), and becoming increasingly confident in turning their hard cash into digital payments (think contactless, and mobile etc.). That said the biggest driver for change is still the blockchain, and the new service offerings being developed ‘on top of it’. Services that are seemingly infinite in their possibility, based on greater privacy, security, transparency, and availability — and the wider ‘power of consensus’ promised by decentralization.\n\nServices that look to re-imagine the potential of the Internet: from online marketplaces, to messaging and social media. What’s more, this is not a movement based on like-for-like change. Rather a platform for developing new ways of doing things, or at least refining and improving what’s on offer, and correcting the mistakes made by the established (read: centralized) players.\n\nTake Howdoo, a messaging and social media platform built on Ethereum blockchain. This is social media with a difference, where users are given far more control over shaping their environments — from the amount of advertising they receive to moderating anti-social behavior. What’s more, it’s a platform that rewards active participation. Content creators, network operators, people engaging with adverts — all will receive a share of the revenues being generated. As for the mechanism for doing this, the Howdoo platform comes complete with its own cryptotoken: the µDoo.\n\n<h2>The power of sharing</h2>\nThis is where, from a payments perspective, things get really interesting. For the first time a social media platform can genuinely facilitate the sharing and spreading of value across a network designed for mass adoption. Where each activity and payment is quickly and easily converted into µDoo. Where companies can enter the Howdoo marketplace and sell their wares in return for tokens, and turn these into a fiat currency of choice on demand; where advertisers pay with µDoo for the right to connect with their ideal target audiences (with a percentage of this revenue distributed to those users who actually engage with the material); and where user-generated content, the real value of any social network, is actively rewarded — with creators receiving their fair share of the advertising ‘split’.\n\nFinally, to return to the topic of national and international payments, with Howdoo the days of incurring time delays and the costs of ‘clearing’ such monies are definitely numbered. Instead, users simply purchase µDoo, and send them to a recipient’s eWallet. Turning these back into a fiat currency is simple, meaning value has been transferred across geographical and political borders without the need for an expensive intermediary getting involved (or government interference).\n\nSame for the large numbers of people and companies falling into the category of ‘unbanked’. Here third parties (think Western Union and MoneyGram etc.) are renowned for taking an even bigger piece of the overall pie. Not with Howdoo, as our international network of tellers will automatically accept and convert µDoo tokens into local currency (and be incentivized themselves to maintain a fair and competitive service).\n\nThese are big changes that threaten to overturn a payments industry that for decades now has operated to an ‘our way or the highway’ mentality. It’s a story of transformation that, when combined with a social media platform, can deliver real and positive change for millions of people across the planet.\n\nThis is the power of blockchain.\n\nThis is Howdoo\n\nJoin us in building the new social web, a journey that begins today, with even more exciting features coming soon — starting with our Alpha launch. Subscribe to our newsletter and telegram channel today.",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/howdoo/putting-social-media-on-the-chopping-block-chain-3fd54821bed2",
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      "body": "![](https://steemitimages.com/DQmY4biuiUvki1dVXzdMXzFNW5JpjoxshGB2p4ESQwYKZzD/image.png)\n\nWhat is blockchain? What’s the Ethereum blockchain? What for that matter is a decentralized platform, and where do cryptocurrencies fit into the picture?\n\nWant the good news — you don’t need to know. Not the underlying detail, not if you don’t want to. Instead, concern yourself with what it could mean for you — and certainly what you can get up to on social media: what it means for your personal data, for monetising your activities, your attention, your engagement with advertising etc.\n\n<h2>The importance of control</h2>\n\nSo let’s talk detail. Blockchain, according to the venerable Wikipedia, is a ‘decentralized and distributed digital ledger’. Ethereum blockchain is an ‘open source, public, blockchain-based, distributed computing platform featuring smart contract functionality’.\n\n<h3>Distributed and decentralized.</h3>\n\nAs opposed to today’s centralized platforms, like, well everybody: Facebook, Youtube, Instagram, WeChat, and many others beside. Centralized platforms where actual control of the day-to-day is concentrated in the hands of the platform owner — even if the true value of these sites is user generated content that sits outside of a centralized sphere of influence.\n\nThe question of course is why is this important?\n\nWell, put simply, this concerns your digital identity. The value attached to it, how it’s being exploited, monetized, shared, and controlled. It’s about understanding the limitations of the existing, centralized model, and how we’re seeing these unfold before our very eyes:\n\n· Where our private data is now being used against us, in terms of the advertising we find encroaching on the user experience\n\n· With the insights now available to ‘others’ (be they advertisers, companies or governments etc.) on our preferences, behaviours, habits, connections — even locations\n\n· As well as the increased censorship being applied to the content we’re ‘allowed’ to receive\n\n· Alongside the growing sense of a top-down agenda emerging from the political stances adopted by these platforms — and the resulting manipulation (i.e. fake news) people are waking up to\n\nThese issues (and many more to boot) are the price we pay for allowing (or at least not stopping) centralized ownership of the world’s social media platforms. This is the problem, the challenge, and the dilemma. But what’s the answer?\n\n<h3>Promoting a decentralized agenda</h3>\n\nDecentralization is as much a philosophy as it is a capability. It’s about giving control back to users, and enabling them to make decisions about where, when, and how their personal data is used — how the groups they belong to are regulated, moderated, and developed.\n\nAnd with such control come rewards: for using the platform and being an active participant; for agreeing to consume advertising (having set levels for frequency and volume); for providing feedback to the advertisers themselves; and for receiving a greater share of the revenues generated by content (think video etc.) that users create and share.\n\nRewards that require a mechanism for sharing them, in the form of a cryptotoken that’s recognized by all leading cryptocurrency exchanges (so they can be easily and quickly turned into a fiat currency), and can thus flow across international borders without government intrusion.\n\nWhat’s more, it’s all built on blockchain meaning all information used to create new ‘blocks’ must be approved by the entire chain — making it truly secure, transparent, and (most importantly) validated.\n\nAs a result, all information (your information) that’s contained on the blockchain is private. That means all messages sent between users, all the data being sent, received, and stored, as well as all transactions within the network, are kept confidential. Secret, hush hush, and away from prying eyes. That alone is worth the effort of getting involved, and trust me it’s going to get even more important in the not too distant future.\n\n<h3>Building a new marketplace</h3>\n\nPlus (and it’s a big plus), by removing centralized control, you also remove the ability of any one entity to enforce their agenda on what you’re allowed to see — and to monitor and control user-generated content. When I say users are in control, they really are, with the platform designed to enforce privacy and security through its decentralized make-up — as well as supporting and encouraging freedom of speech (account metadata is spread across a huge computing infrastructure etc.).\n\nFinally, to touch again on payments, a decentralized social network with attached cryptotoken, can also act as a next generation online marketplace. Entrepreneurs, group members, content producers etc. (as well as advertisers) are left free to offer their innovations, products, and services to the groups and communities they belong to, and to complete transactions free from the complexities of exchange rates and money transfer — with smart contracts on hand to regulate agreed timescales for payment and product/ service provision.\n\nThis is the social media we’d hoped the mainstream players would provide given enough incentive and stimulation.\n\nThis is the power of blockchain to put the user in a position of proactive control.\n\nThis is social media 2.0.\n\nThis is Howdoo.\n\nSubscribe to our newsletter and telegram channel today.",
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