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      "body": "# Business plan\n\nWhen the place is found where you totally lost your heart, it's time for the hard work: writing the business plan. You could just jump into the marketed without a business plan but if you know that 90% of all start-ups fail it's better to start prepared. According to various studies not having a business plan or a weak one is one of the key reasons that businesses fail. Therefore I want to explain to you the importance of a business plan. I could probably write a thesis about why an business plan is a must for any business. But i'll just give some of the key reasons for having a business plan. \n\n1) Viability of the idea \n2) Seeing opportunities  and threats\n3) Planning and organisation \n4) Secure funding \n5) Accountability \n\n\n**Viability of the idea** \nWe all love to think, dream and play perfect scenes in our head. This is something I really encourage but before making serious investments in your idea you should first check if it's viable. The first part of the business plan is the marketing analysis, a tool that will help you see if there is place for your idea. \n\n**Seeing opportunities and threats** \nImagine that you have a business, it's working really good and you have money enough to expand. But before starting your business you haven't thought about what to do next. So you find yourself in the situation that or there are little or none possibilities to expand or the cost is really high because you haven't thought about it from the start. While it is better to start small you should think big for the future. At the same time you have to know where it could become difficult. A tool that I used to do this is the SWOT* analysis. \n\n*strengths weaknesses opportunities treats   \n\n**Planning and organisation** \nRunning a business needs without doubt a good planning and organisation. It's like running your own little world. Writing down a detailed planning  will make you notice when you are behind and give you enough things to do when you are ahead of schedule.  Organisation especially in a hostel is so important! I've slept in hostels that have really good organization written down and in hostels that have no organisation written down. Trust me the ones that have it not written down lose a lot of money and have more unsatisfied customers. \n\n**Secure funding** \nOne of the biggest uses of a business plan is the fact that it can drag possible investors over the line. Investors want to see that you are serious, that you have a plan. When a possible investor notices that you haven't thought about some aspects he might back out. Being able to show him your business plan can give him insights in your business and in you, answering a lot of questions.  On top of that most investors won't even think about granting a loan without seeing a business plan first. \n\n\n**Accountability** \nWe need to be held accountable. In the business plan you should write your goals. When you are progressing towards your goals but start to procrastinate you can look at the writings of the past you. These writing  are the things that you wrote down, they don't lie. And they will help you to keep motivated to reach your goals in time! Whenever you don't do this it's easy to move on but when it's there in front of you on a paper/computer it's much harder to ignore. \n\nHopefully you now are convinced that a business plan is essential to growing a successful business. One last thing you should know is that a business plan is never finished. It grows together with the business. In the following posts I will continue to explain the different parts of the business plan and how I handled them. Piece by piece because trust me it's  a pretty big work. \n\n ![bussiessplan.png](https://steemitimages.com/DQmddyuggjAvDDRRPAhrPQ7bdTuGrTcc5uSxV6jnmLw16m9/bussiessplan.png)\n*picture: https://www.linkedin.com/pulse/its-time-fire-business-plan-good-ash-maurya",
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      "title": "Building a hostel: Step 1!",
      "body": "**Finding the right spot**\n\nThis without doubt is one of the most important if not the most important step. There are a lot of factors that you have to take into account when picking your spot.  \n\n***1) Transport:*** you want your hostel to be easy reachable especially when situated in a major city. In my case the hostel won't be build in a major city but in a small village.  I personally choose a place that is  a little bit hard to reach as it will add up to the experience. Travelers  can take a mini-bus from any of the main cities (Kutaisi, Tbilisi, Batumi).  These drive frequently and are cheap. The mini buses will stop at Khulo the main village from the region. Here next to the bus station you will find a 2 km long  cable car that was build during soviet union. This cable car is the main touristic attraction and will bring you to the village of Tago. From this point you will be able to see the hostel up on the hill. The hostel is also reachable from Khulo by a 8km long road. \n\n\n![18618121_639464276263532_44746924_o.jpg](https://steemitimages.com/DQmUjX3CZpHHukY16GDkHRgEi2mdo7gTdKWSN4rnKWZCDGC/18618121_639464276263532_44746924_o.jpg)\n*picture: soviet union cable car \n\n***2) Potential:*** you should think further then just the hostel when choosing a place. Are there more opportunities? What are the other things this place doesn't have? How will tourism develop here? These are some of the questions you should ask yourself. When you have a good running hostel you might want to expand in the future with other services or activities. In Khulo/tago you will find that tourism is growing on a rapid phase. The infrastructure is running behind and therefore the place has a lot of potential. Next to the hostel there is the possibility to offer extra services and activities like: mountain biking, outdoor climbing, zip line, paintball, horse back riding, ... \n\n***3) Tourism:*** I think this one speaks for it self. There has to be tourism in the area and if there isn't a lot of tourism at the moment there has to be a possibility to increase the tourism. At the moment there is not a lot of tourism in Khulo but there is some and it's growing. Last year the tourism grew with more than 100% which mean that it has doubled. To keep this growth rate and increase it I will do a lot of marketing.  \n\n***4) Attractions and activities:*** from the hostel it should be easy to reach the main attractions or the main activities of the region. In khulo the main attraction will be the cable car and the main activities will be mountain biking and hiking which both can be done from the hostel. \n\n***5) Locals:*** think about what impact the hostel will have on the local population. When not taking this in consideration you could find yourself in the situation that locals do not support the project and try to block it. Some reasons for doing this are:  stealing business from them, disturbing the peace, giving them the feeling you are invading the place as a foreigner, .... So you should check if the locals are open for a project like this and you should think about how this project can have a positive effect on the local economic.  In Khulo I've already received a lot of support from the local community.  Most people though that I've talked with are the more educated population of the area. So I am planning before the project starts to be build to do a meeting with all the local villagers  to get them engaged with the project. This way they will be prepared and can also give their opinion about the project. \n\n***6) Passion:*** when starting a hostel your first motivation should be passion. Please don't start a hostel somewhere purely because you think there is money in it. Starting/building a good hostel is a challenge and there will be moments where you will have to face difficulties. When you are not passionate with the place and the idea you will not have the motivation to overcome these difficulties. So be sure you are in love with the place and the idea!\n\nNext to these items you should also inform yourself about the regulations in the area. \n\n**My story**\n\nTo explain to you where my passion for this project comes from I'll explain you how I found my magic spot. 6 months ago may 2017 I decided to travel through Georgia for one month. After having  traveled for 2 weeks and falling more in love with the country every day I arrived in Batumi. A big city that is becoming the Las Vegas from the black see. The contrast with the rest of the country is just surreal. Not my kind of place to be. So I decided to hitchhike away from the big city into the mountains.\n\n![](https://steemitimages.com/DQmPyKjPVmAhWRcft1QYKLXKNdmLnuTaRCuVXLYQK7VvgFu/image.png)\n*picture: hitchhiking with the police\n\nThis is where the magic started it took me 2 days to get from Batumi to Khulo which is normally a 3h ride. Now you probably think that that's a bad thing but the reason why it took me so long will change your mind.  I got invited to so many locals their place that just couldn't advance. I drunk chacha (local wodka) and wine with more that 6 different people, got invited 2 times to sleep and eat with a family and  they brought me to the most beautiful places. In short hospitality at it's best. \n\n![18697599_1179570198856452_482540271_o.jpg](https://steemitimages.com/DQmf8ekY3ZFBH5M8AhQKYRzrfQY4wNpLKuvotLjWTwphghH/18697599_1179570198856452_482540271_o.jpg)\n*picture: drinking chacha with the locals\n\nAfter this amazing trip I arrived in Khulo. Here I planned to only stay one night but as you can expect I stayed much longer. After taking the Cable car and walking around in the peaceful village of Tago I got invited another time to drink coffee and tea with a local family. Eventually they also invited me to stay at there place for some time. Now at this point I was already totally in love with the place and most of all with the people. \n\nSo just out of curiosity I started asking how much a piece of ground would cost me. They told me some very reasonable prices and it turned out that the place the I wanted to buy was from the family that I was staying with! After this I started to do more research and found out the place is full with potential. While doing this research I stayed at another hostel. I was afraid to tell the owner about the idea that I've got. But after meeting her in person I decided to tell her. She has since then been my biggest support! These events just make me feel like the universe is telling me: ''Go for it!\". \n\nAfter all this positive energy and the support of the locals I've decided that this place is my magic spot! \n\nhttps://steemitimages.com/DQmPAxNZojdybWKZTvM4FyZZGr2dEVq58FqXpZvWErWQSSs/DSC00953.JPG\n*picture: my magic spot \n\nFeel free to give me your thoughts. You can also always send me a message for more information about the project. \n!steemitworldmap 41.621853 lat 42.312623 long Starting a hostel: finding the right spot! D3SCR![DSC00953.JPG]",
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      "title": "Building a hostel: Step 1",
      "body": "**Finding the right spot**\n\nThis without doubt is one of the most important if not the most important step. There are a lot of factors that you have to take into account when picking your spot.  \n\n***1) Transport:*** you want your hostel to be easy reachable especially when situated in a major city. In my case the hostel won't be build in a major city but in a small village.  I personally choose a place that is  a little bit hard to reach as it will add up to the experience. Travelers  can take a mini-bus from any of the main cities (Kutaisi, Tbilisi, Batumi).  These drive frequently and are cheap. The mini buses will stop at Khulo the main village from the region. Here next to the bus station you will find a 2 km long  cable car that was build during soviet union. This cable car is the main touristic attraction and will bring you to the village of Tago. From this point you will be able to see the hostel up on the hill. 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When not taking this in consideration you could find yourself in the situation that locals do not support the project and try to block it. Some reasons for doing this are:  stealing business from them, disturbing the peace, giving them the feeling you are invading the place as a foreigner, .... So you should check if the locals are open for a project like this and you should think about how this project can have a positive effect on the local economic.  In Khulo I've already received a lot of support from the local community.  Most people though that I've talked with are the more educated population of the area. So I am planning before the project starts to be build to do a meeting with all the local villagers  to get them engaged with the project. This way they will be prepared and can also give their opinion about the project. \n\n***6) Passion:*** when starting a hostel your first motivation should be passion. Please don't start a hostel somewhere purely because you think there is money in it. Starting/building a good hostel is a challenge and there will be moments where you will have to face difficulties. When you are not passionate with the place and the idea you will not have the motivation to overcome these difficulties. So be sure you are in love with the place and the idea!\n\nNext to these items you should also inform yourself about the regulations in the area. \n\n**My story**\n\nTo explain to you where my passion for this project comes from I'll explain you how I found my magic spot. 6 months ago may 2017 I decided to travel through Georgia for one month. After having  traveled for 2 weeks and falling more in love with the country every day I arrived in Batumi. A big city that is becoming the Las Vegas from the black see. The contrast with the rest of the country is just surreal. Not my kind of place to be. So I decided to hitchhike away from the big city into the mountains.\n\n![](https://steemitimages.com/DQmPyKjPVmAhWRcft1QYKLXKNdmLnuTaRCuVXLYQK7VvgFu/image.png)\n*picture: hitchhiking with the police\n\nThis is where the magic started it took me 2 days to get from Batumi to Khulo which is normally a 3h ride. Now you probably think that that's a bad thing but the reason why it took me so long will change your mind.  I got invited to so many locals their place that just couldn't advance. I drunk chacha (local wodka) and wine with more that 6 different people, got invited 2 times to sleep and eat with a family and  they brought me to the most beautiful places. In short hospitality at it's best. \n\n![18697599_1179570198856452_482540271_o.jpg](https://steemitimages.com/DQmf8ekY3ZFBH5M8AhQKYRzrfQY4wNpLKuvotLjWTwphghH/18697599_1179570198856452_482540271_o.jpg)\n*picture: drinking chacha with the locals\n\nAfter this amazing trip I arrived in Khulo. Here I planned to only stay one night but as you can expect I stayed much longer. After taking the Cable car and walking around in the peaceful village of Tago I got invited another time to drink coffee and tea with a local family. Eventually they also invited me to stay at there place for some time. Now at this point I was already totally in love with the place and most of all with the people. \n\nSo just out of curiosity I started asking how much a piece of ground would cost me. They told me some very reasonable prices and it turned out that the place the I wanted to buy was from the family that I was staying with! After this I started to do more research and found out the place is full with potential. While doing this research I stayed at another hostel. I was afraid to tell the owner about the idea that I've got. But after meeting her in person I decided to tell her. She has since then been my biggest support! These events just make me feel like the universe is telling me: ''Go for it!\". \n\nAfter all this positive energy and the support of the locals I've decided that this place is my magic spot! \n\nhttps://steemitimages.com/DQmPAxNZojdybWKZTvM4FyZZGr2dEVq58FqXpZvWErWQSSs/DSC00953.JPG\n*picture: my magic spot \n\nFeel free to give me your thoughts. You can also always send me a message for more information about the project. \n!steemitworldmap 41.621853 lat 42.312623 long Starting a hostel: finding the right spot! D3SCR![DSC00953.JPG]",
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    {
      "parent_author": "choogirl",
      "parent_permlink": "re-hosteltago-building-a-new-hostel-20171030t002029517z",
      "author": "hosteltago",
      "permlink": "re-choogirl-re-hosteltago-building-a-new-hostel-20171030t100953505z",
      "title": "",
      "body": "Thank you, I think the same  haha! \nPS: thanks for mentioning me in the daily travel digest.",
      "json_metadata": "{\"tags\":[\"travel\"],\"app\":\"steemit/0.1\"}"
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      "author": "choogirl",
      "permlink": "re-hosteltago-building-a-new-hostel-20171030t002029517z",
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      "body": "Good luck! This looks like a great spot for a hostel.",
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