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After this point, tech jumps were triggered every time a new studio launched. After George Lucas, in the 80’s a guy named James Cameron with buddies Stan Winston and Scott Ross introduced [Digital Domain](https://www.youtube.com/watch?v=H3qIJjatR8A), birthed right out of the ashes from the Terminator franchise. Another “tech renaissance” in the 2000’s emerged via Peter Jackson’s Lord of the Rings and [WETA](https://www.youtube.com/watch?v=hzrC6VMM1Xc). Just to keep it honest, all three major digital effect studios have Oscar’s to prove their stamp in film making history. As for these studios built from passion, it has always been about pushing the perimeters, not names like today. \n\nBut we ask about today — what and how have things changed? The greatest change from Ray to WETA is technology. Tech, while making amazing things possible, also lets us hang onto ideals that don’t necessarily match skills. Truth is, we are all good at something, just not the same things. \n\nThe digital world has now become fused with our physical world to the point of no return. Tech will replace jobs; best to be on the end where you are in-charge of the tech. Want a job in this cerebral-digital world? Then you’d better learn how to play the creative game of applying your skills to this ever-changing world. This should not be a fear but rather a reality and acceptance. [It’s time to regroup](http://adage.com/article/media/netflix-makes-acquisition-comic-book-publisher/310048/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1502821190&utm_visit=957184). \n\nI feel that in the new tech world, the power is in the reimagining of how business runs. In the beginning it was just basic competition, say Hewlett Packard and IBM for instance. Now, when you think of tech companies you might say Amazon, who pretty much sells just about anything; Movies, Books, Food. This is a new phenomenon. 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      "author": "happydingo",
      "permlink": "what-is-design",
      "title": "What is Design",
      "body": "![17457824_1369109146444912_7832258868407049690_n.jpg](https://steemitimages.com/DQmWR2XfegbKiL9SUMpzxjomvCYnxNakSXx3ZWRc1wB9nfG/17457824_1369109146444912_7832258868407049690_n.jpg)\n\nWhat is design? With our world putting design into the hands of untrained individuals.. with sight building tools like Wix where is the sense of purpose for brand identity going? \n\nWhat is brand development?\n\n[Steve Jobs:](https://www.youtube.com/watch?v=L7gb7rxhvEI)\n\n[Guy Kawasaki:](https://www.forbes.com/video/5103732083001/)\n\n[Sir Richard Branson:](https://www.youtube.com/watch?v=iZZt7bgwffo)",
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      "title": "The power of \"Akira\"",
      "body": "@@ -1,16 +1,195 @@\n+!%5B539974_1381694158519744_7375211816415778562_n.jpg%5D(https://steemitimages.com/DQmNV6aG8gco1v55eLAsL8jqKuRV4Wyjn1K3447mEMZZkv9/539974_1381694158519744_7375211816415778562_n.jpg)%0A%0A\n I remember my fi\n@@ -1254,183 +1254,4 @@\n 3R4)\n-%0A%0A!%5B539974_1381694158519744_7375211816415778562_n.jpg%5D(https://steemitimages.com/DQmNV6aG8gco1v55eLAsL8jqKuRV4Wyjn1K3447mEMZZkv9/539974_1381694158519744_7375211816415778562_n.jpg)\n",
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      "author": "happydingo",
      "permlink": "animation-vs-visual-effects",
      "title": "Animation Vs Visual Effects",
      "body": "![17796466_1384806344875192_5244489515544829652_n.jpg](https://steemitimages.com/DQmcGBcBVgsA1VwkCYVorG8Y9s7uhs4DSHehVn7f7k6aZzx/17796466_1384806344875192_5244489515544829652_n.jpg)\n\nThere have always been two worlds that live very close to one another. That is the wold of animation and the world of visual effects. In fact we are living in such a world of hybrids now that maybe they should be viewed as different sides of the spectrum. It is important to think about color and message.\n\nAnimation seems to be more about breathing life into in animate objects and visual effects seems to be about the special magic dust that blends and brings created worlds together.\n\nWith this said... I am reminded of the two films... the first film I ever saw that was color effected by the early crews over at ILM was \"Dreams\". This film was truly a ground braking transformation of over colorized landscapes to give the film a dream like atmosphere. \"Dreams\" was crafted by Japanese film maker Akira Kurosawa.\n\nAnd the second film that made me remember \"Dreams\" and is exactly how I thought they could push this technique even further was a film called \"What Dreams May Come\". It was as if we were watching a canvas of oil paint and images coming to life.\n\n[Dreams - 1990](https://www.youtube.com/watch?v=oTRw66CnWLI)\n\n[What Deams May Come - 1998](https://www.youtube.com/watch?v=4hQh3G1dVpk)",
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      "body": "It is always amazing to hear the struggles involved in developing and selling animation projects. I remember hearing that it took Martin Scorsese 10 years to finally get the green light on \"Hugo.\"\n\nSo, hear the journey of Ralph Bakshi trying to re-introduce a new Mighty Mouse. It is very interesting to see what might have become the starting blocks for John K and Ren & Stimpy.\n\n[Mighty Mouse:The NEW Adventures -1987](https://www.youtube.com/watch?v=XR6BJhn97uw)![17634439_1381673341855159_7729814001042304643_n.png](https://steemitimages.com/DQmQGcoRJS1UNLYRnyB7dtSVHzDWZiZQZBf27cGVdkdkFJG/17634439_1381673341855159_7729814001042304643_n.png)",
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      "body": "I saw Akira on VCR . What a day back then . \nThis was my first \"adult\" anime.",
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      "title": "The power of \"Akira\"",
      "body": "I remember my first introduction into what was then a new style of animation and illustration called Anime. Here in Portland we have this very cool little indie theater called Cinema 21 and I remember seeing \"AKIRA\" from the front row. I noticed that this style had more to do with graphics and layout.\n\nI've always been fascinated as to when they create full-on animation (or what we call \"money shots\") and when they cut corners and simplify in other scenes. So, I think in America we saw this new Anime style come through to us from the hands of Katsuhiro Otomo. Soon to follow would be the master Hayao Miyazaki with \"My Neighbor Totoro\".\n\nIt seemed to take awhile for Anime to really catch on here in the states, but once it did, it had everyone's attention. It is a style that shows a huge range of animating qualities, from the hyper-active loop cycles and exaggerations in \"Speed Racer\" to the beautifully paced, inspiring \"Spirited Away.\"  Akira was a ground breaker here in the US... Anime was here to stay.\n\n[AKIRA - 1982](https://www.youtube.com/watch?v=ooKBenGK3R4)\n\n![539974_1381694158519744_7375211816415778562_n.jpg](https://steemitimages.com/DQmNV6aG8gco1v55eLAsL8jqKuRV4Wyjn1K3447mEMZZkv9/539974_1381694158519744_7375211816415778562_n.jpg)",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.boomerpdx.com/the-avatar-xprize-next-door/",
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      "parent_permlink": "xprize",
      "author": "happydingo",
      "permlink": "the-future-is-avatars-xprize",
      "title": "The Future is Avatars - Xprize",
      "body": "![AvatarXprize.jpg](https://steemitimages.com/DQmTae1s4Y3miZVx81opDyseyYteyBh7o7RDWvkVdyYutzm/AvatarXprize.jpg)\n\nOver the last 20 years I have seen so much change brought about through advances in technology. My first introduction into computer technology was with the [Amiga 3000](https://en.wikipedia.org/wiki/Amiga_3000). I have seen a small nimble company [“Netflix”](http://www.businessinsider.com/how-netflix-bankrupted-and-destroyed-blockbuster-infographic-2011-3) take on what was then the behemoth video distribution and rental corporation of Blockbuster. I have seen what started as a small online book sales company devour all those mega mall book stores. Funny how in “You’ve got Mail” Meg Ryan was fighting the big behemoth storefronts, and to now see the reality of Amazon making them obsolete only a few years after the movie’s release.\n\nYes, it is true we are living in a world that is evolving faster and faster. As a kid I went from 8 track cassette tapes to CD’s. The technology between 8 track and CD is that of magnetic strip cassette tape vs. laser burned aluminized polycarbonate disc’s… originally created by Philips and Sony. That is neither here nor there.. truth is by the time I finish writing this there will be some new advancement changing the course of another old stable commodity. \n\nThe important thing now is to ask ourselves — where are we going? What are the issues of today that we need to address? We have a world of kids growing up with video games. For me that started with [“Astroids”(Atari)](http://www.freeasteroids.org/welcome/) and [“Defender” (WMS Industries)](http://www.tripletsandus.com/80s/80s_games/html5_Defender.htm#play) but today it is more like [“World of Warcraft” (Blizzard Entertainment)](https://www.youtube.com/watch?v=5rXei5k5PCM) or [“Knights of the Old Republic” (BioWare)](https://www.youtube.com/watch?v=fYWlvI8Ea6U). The XGen started the gaming interface world and now Y, Millennial, and the new Z generations have pulled it into a world of reality. \n\nAs the Real World collides with Virtual Reality, we are clearly headed into unknown territory. Is that good or bad? Only time will tell. Just this month I have had the privilege of working on [Avatar XPRIZE](http://www.xprize.org/visioneers/2016/teams/avatar), innovation designed to unite science, technology and entertainment for the greater good. [Visioneer](http://happytrailsanimation.com/animation/motion-comics/fallout-toy-works/) and chief [Dr. Harry Kloor](https://en.wikipedia.org/wiki/Harry_Kloor) invited us to work with his XPRIZE team to generate visual communication for his competition presentation. Dr. Kloor believes human skills are the key to solving the world’s problems. He proposes building a means for humans to interface with Avatars — to port into empty Avatars any where in the world, anytime. Unite Reality and Virtual Reality (VR) at will. What is this new Reality with Avatars and what does it mean for science, industry and the general public?\n\nIn this instance, the term Avatar is not talking about the little placeholder picture representing you on Twitter or Facebook. This Avatar would be a Reality — something once depicted in movies like Avatar, AI or Bladerunner but with humans at the helm. This is an entirely new movement via XPRIZE — a world changing solution to unite us with our dreams, desires and responsibilities. When you mix gaming interface, VR worlds and broadband WiFi with robot technology, you end up with a New Reality. \n\nIf you could interface with an Avatar, where would you go? What would you do? Now go further. Imagine an amputee being able to take on the task of deep sea underwater welding. Avatars designed to handle deep sea underwater pressure could now be controlled by a person sitting at home in Gary, Indiana. A world where your skill and knowledge behind the controls is what you are hired for. Doctors from many countries could immediately respond and help victims from catastrophes in another simply by accessing available Avatars at-the-ready. Visit your loved ones. A world where humans transport into rentable recreational Avatars to travel the world, anywhere at any time. Further into the future, paraplegics port into Avatars and live full lives. We all have a little Iron Man in us. The real question becomes how can we all make a difference?  [XPRIZE goes to Dr. Harry Kloor and his Visioneers](http://www.prnewswire.com/news-releases/ana-avatar-xprize-selected-as-a-top-prize-concept-at-xprizes-visioneers-2016-summit-300338897.html). \n\nThe CyberCowboy",
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      "parent_author": "",
      "parent_permlink": "viral",
      "author": "happydingo",
      "permlink": "a-look-at-reforming-the-attention-economy",
      "title": "A look at Reforming The Attention Economy",
      "body": "![Going Viral.jpg](https://steemitimages.com/DQmT9fmmKcmaWQcjmVvEpVr2njJcqS5okkFGxRii7jTDPAT/Going%20Viral.jpg)\n\n\nIn todays’ world of brand building, going from zero to sixty in half the time is the goal. As technology creeps ever so deep into our worlds, how do we tap into our humanity? We are at a very interesting intersection; a nexus between push-button creativity and the desire to feel the earth in our toes. So, how do we tap into brand building in a way that taps into our current social cultures?\n\nI remember when the “Mad Men” of my time wore clothes like Ron Burgundy in “Anchorman.” A time where people had a place in their fields of work. Today, individuals don’t like titles — they view these as a set up for a pecking order. They grew up in a world where everyone got a participation award. Now, these new entrepreneurs tend to rest the success of their entire business on their own marketing abilities. Yes, entrepreneurs have great ideas, plenty of determination and talent, but branding is a whole other world. \n\nFor instance, social media messaging, which is a big part of branding, works best when kept super simple. Know your message and get to the root of it quickly. How many clicks does it take to get to the center of a call-to-action? \n\nIt’s likely that a Facebook / Pinterest / Twitter blast, designed to create a stir, plus support materials in various media would drive audiences toward their database or website. Branding a company or organization should not be about money and more about eyeballs… you need to attract.\n\nWhat’s so funny now, is that companies, large and small, are all in the same boat, facing the same tech battles. Just so you know, tech goes both ways… it makes production easier but also takes work away from professionals who understand branding. Apps are cool but they can’t do it all. Truth is, success is more about strategy then ego. Take for instance a company like [“Starbucks”](https://drive.google.com/file/d/0B0xXglXumu7Fczh0THNMZmtKdDg/view) — creating a few quick animated social media blasts directing fans to special deals will go a long way. It is nice to create a look and style that can help carry on the personality of the company within the art itself. With in an App universe you might only have a choice between 4 or 5 options. Folks out there on the internet quickly become collectors of social media art. Why not have your product placement be that collectible?\n\nA theory of branding and marketing talks about push and pull as two separate approaches… we now live in the tech world which means, you need to expand your concept of marketing to include both. Although the goal is to increase sales, you really need to change that into increasing engagement. You need to create brand that attracts an audience or at least makes them smile. Here is a very simple social media sample featuring [“Cuties.”](https://drive.google.com/file/d/0B0xXglXumu7FaU53N2JQMW5iQTA/view) We kept it real and fun with personality for the company and product.\n\nHere is another sample of a social media blitz for [Chipotle](https://drive.google.com/file/d/0B0xXglXumu7Fa1hQaTdVanhZSzg/view). The idea is to think more about the energy you would like your audience to think about your product or company and create around that. The internet has grouped all social groups into one gigantic pool. Making things go viral means letting your concept be understood quickly, so these little blasts need to be quick and to the point. They may actually only be part of a campaign; think of them as the ringer. Only remember, this is not about pushing your audience to engage, rather creating content that encourages them to pull themselves through and… click. If you want to go beyond one click, you need to keep them interested. This is where emotion comes in… let them be interested and they’ll find you interesting.\n\nSo, the next time you think about creating market awareness, think about more than just what an App can do, and more about who you are and who you want to attract. Your brand starts with your materials and a $2 App will not give you the individual identity that your company or product needs. Think about how important your property is and begin the social blasts with that in mind. Like they say, you get out what you are willing to put in. Branding can sometimes be the most powerful tool in development or resurrection.  \n\nThe CyberCowboy",
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