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      "permlink": "how-to-enrich-leads-with-linkedin",
      "title": "How to enrich leads with Linkedin ?",
      "body": "You got a list of website which you know could be interested in your business, but you don’t how to use it? This article is for you!\n\nIn this article I will show you how to go from a list of website to a list of usable leads. To do so :\n- You will transform the list of websites into a list of employee.\n- You will filter this list of employee according your ideal customer profile.\nAll of this, will of course be done with automation.\n\nIf you do not have a list of relevant website yet you might consider buying some listing. [Builwith](https://builtwith.com/plans ) for example can provide valuable lists of websites using a given technology. You can also consider scraping some industry listing on [angelList](https://angel.co/markets ) or [g2](https://www.g2.com/categories ). Or if you would like scrape some other website [let me know](https://calendly.com/growth-hack/), there is a script for everything.\n\n# Step 1: Get the linkedin page from the leads’ website\n First of all you need to get the linkedin page of your target. This is quite easy to do, as there is usually a link toward it on the company website.\nTherefor you can simply use [this automation from Phantombuster team](https://phantombuster.com/automations/toolbox/22972/data-scraping-crawler?referral=fmc-f8VgvF4 ). However the free plan of phantombuster is quite limited so if you want to do this at scale I recommend you to [get in touch](https://calendly.com/growth-hack/).\n\n# Step 2 : Get the list of employee\nOnce you have a list of linkedin pages you can use [this automation from Phantombuster](https://phantombuster.com/automations/linkedin/3295/linkedin-companies-employees?referral=fmc-f8VgvF4  ). This automation will log on linkedin, on your behalf and extract a listing of employee from the company page.\nAs this automation is running from your linkedin account you cannot extracts data from 1000 of companies within a day (linkedin would block you). That is why you want to run this automation over time. Phantombuster provides you with powerful scheduling options so you can easily plan some daily extract.\n\n Phantombuster offers the option to filter the job tittle directly from the company page:\n\n![image.png](https://cdn.steemitimages.com/DQmZCSPYcXhDryhsbsvopSi8v43QJRz27KVSi9cwKkMWV1g/image.png)\n\nHowever I would recommend you, not to use this option and rather to filter the job titles a posteriori (see step 3):\n- If you wish to target several job title you will need to run the automation once for every job title you target (if you pick Phantombuster filtration option). \n- After the filtering job title you might realize that your filter is too restrictive. By filtering job title a posteriori you can have a look to the job title present to rework your filter. For example if you are targeting “Help desk” people, you might extend your filtering to “customer success”, “customer hero” or whatever job title get trendy in the future.\n\n# Step 3 : Filter the lead according the job title\nNow you have a list of employees for all your leads. You now want to filter the lead according your ideal customer profile. Depending on what your are selling you will have a different entry point in the company. Job title is the perfect data point to perform this filtration.\nTo make this filtration at scale I would recommend you to use [this template](https://docs.google.com/spreadsheets/d/1603qhoacDPtbJZZl9LKvG7l1Ixmn9iDvlhVaBPcUF2s/edit?usp=sharing)\n\nThe template required 2 inputs:\n![image.png](https://cdn.steemitimages.com/DQmZuibTfi8Qso2aaqJytkgquVwtatCfqBXJRKbi8CeJdkM/image.png)\n\nIn the cell b2 you need to past the result file from the automation from step 3. To get the link, go to phantombuster,  click on the “Console” button under your phantom name. On the right side under “chain phantoms”; you will be able to copy the url of the csv result file.\nIn the cell B3 you need to write down the different job titles you wish to target separated by a coma ‘,’. Pay attention that the job title are case sensitive, so if you wish to target ‘Marketing’ and ‘marketing’ you need to write both.\n\nOn the sheet “Filtered list” you will find all the leads matching the job title you enter. In case you wish to check the raw data before filtration check out  the “Raw data” sheet.\n\nAlso bellow this input you will get a summary of how many companies are in the raw data and how many have an employee matching the target job title:\n![image.png](https://cdn.steemitimages.com/DQmc4vPGKSNfWSjpwy5CjvUMXbjJNJ4A4toMvhdDf6UrnAX/image.png)\n\n\n\n\nIf the matching rate is low, have a look to the raw data to see if you can wider your targeting. \n\n# Step 4 : Reach out\nNow you have \n- a list of companies, which should be interested in your service\n- a list of their employees matching your ideal customer profile.\n\nIt is time to outreach those leads. From those data there are 2 ways to proceed:\n- You can simply outreach those people over linkedin. To do so check out [my former article](https://medium.com/@fabianm.consulting/automated-outreach-workflow-for-linkedin-bc5a33982210 ).\n- You can use an email discovery service like [voila Norbert] (www.voilanorbert.com). From linkedin you have the name and surname of the employee you wish to target, in combination with the company website you should have the required input for any email discovery service.\n\n# Bonus: Do the same at scale with anylead\nAs Phantombuster is using your linkedin account to extract data it is limited in scales. If you don’t want to get your linkedin profile bloke you have to work with small scale dataset. Which is good, as it forces you to work properly on your targeting rather than spaming out people.\n\nBut if you want to work with higher scales dataset you might consider using [anylead](http://try.anyleads.com/FabianMaume). Their domain enrich tool allow to directly get a list of employee from a list of website. The list includes employees’ job titles, linkedin profile and professional email. So it is quite powerful.\nThe only drawback is that you need to divide you list of website in several batches of 100 websites max. Of course I made [a script](https://github.com/fmaume/anylead_automation) to automate this process. I will cover how to setup and use this script in a future article.\n\nJust to wrap up here is a comparison of the scale both tools can handle\n\n\n| | Websites/day| \n|---|---|\n|Phantom (free plan)| 6|\n| Phantom (30$ plan)|36 | \n| Anyleads|2000|",
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      "title": "Automated outreach workflow for linkedin",
      "body": "# What you will be able to do:\nI will show you how to setup this outreach process\n\n![image.png](https://cdn.steemitimages.com/DQmQjk5auQtjq9vKKLVWcDiyKjaHqLX8ZgjjdjuKN4rUmTb/image.png)\n\n\nOn top of that you will be manage everything from google doc dashboard displaying in real time the conversion rate of your campaign:\n<center>![image.png](https://cdn.steemitimages.com/DQmNT2MsZaxqFMQRM5sequdbnrAwS3Eu31LJCMxUwMJA7Ed/image.png)</center>\n\n# What you will need\n- A linkedin account , obviously... A free account is sufficient for this kind of automation\n- A list of linkedin profiles you wish to contact\n- A [phantombuster account](https://phantombuster.com/?referral=fmc-f8VgvF4).\n- To make a copy of [this google sheet template](https://docs.google.com/spreadsheets/d/1HGYncODHWk0AEtVkHAkNAbRDXIzzoH5G50t4L0KqSm4/edit?usp=sharing)\n\n\n# Step by step\n## Step 1 : send contact request\nUse [the network booster phantom](https://phantombuster.com/automations/linkedin/2818/linkedin-network-booster?referral=fmc-f8VgvF4) to sent custom contact request. Follow phantombuster instruction to set it up. Choose a repeating launch between 2 to 4 launch per day.\n\nThe contact request text is limited to 300 characters by Linkedin but it is usually enough to break the ice.\n\nOnce the network booster phantom, will have run once; you will be able to copy the result file to link this buster. To do so click on on the “Console” button under your phantom name:\n![image.png](https://cdn.steemitimages.com/DQmdUbyn1dBVVag5gA6qMzme5b6k4wPzwUUvXWC4M4Mo2Gm/image.png)\nOn the right side you should under “chain phantoms” you will be able to copy the url of the csv file:\n![image.png](https://cdn.steemitimages.com/DQmSn8XBmcMC5xZsfnxLi4cANStmLecLW2siUt5MSQLyUh7/image.png)\n\n\n\n\nCopy past the link to the cell M2 of the google template (in Master sheet).\n\n## Step 2 : setup phantom to collect the last linkedin messages\nYou will need to setup a custom phantom using the code available [there](https://github.com/fmaume/Phantom_linkedin_last-message_collector).\nCreating a customer phantom buster is quite complex but you can check the step by step instruction in my last [article](https://steemit.com/linkedin/@growth-hack/how-to-automatically-outreach-people-over-linkedin)\nIn setup you will have to copy past the [phantombon.json obeject](https://github.com/fmaume/Phantom_linkedin_last-message_collector/blob/master/phantom.json). The cookie parameter is the same than the one used by the Network Bolster you have just set up on step 1. So you can copy past it.\nThe parameter “AccountNumber” is the number of messages you wish the automation to check. If you pick 10 for example this automation which log on your linkedin account and check the 10 most recent message threads. It can check up to 79 messages.\n\nYou can setup this phantom to run twice per week. Once the phantom has run once, copy the like to chain this buster and past it, in the google doc template in cell M3\n\n## Step 3 : Dashboard setup\nYou need to make some setup on the google sheet in cell K7 to K9 (All those cells are case sensitive !)\n<center>![image.png](https://cdn.steemitimages.com/DQmeDg2JyRcERSQ38UuAQqpPKZY6tGYEhSvzMXJGsf5VT1d/image.png)</center>\n\n \n\n\n\n\n\nIn K7 write you Name as it is display in linkeding message. This will allow the template to identify which message threads got replies, and therefore need some manual followup.\n\nIf you wish to avoid sending followup message within less than 24 hours, after the contact request was accepted; you need to setup the cell K8. You need to past there the time separator for “today” which is used in you linkedin account (this depends of the language setting you are using) :\n<center>![image.png](https://cdn.steemitimages.com/DQmUevpBWxyum8uFKmpvpnGVJEqMxojx4pZ2Lr33KKAESQn/image.png)</center>\n\n\n\n\n\n\n\nThis will allow to the automation to filter out conversation which had activity in the last 24 hours.\nIf you wish this feature to be enable put “Yes” in cell K9 (otherwise you write “No”).\n\n## Step 4 : setup the phantom for messages\nOn the google sheet go to the sheet “Message Sender [Input]” and copy the url. Use this url to setup [this message sender phantom](https://phantombuster.com/automations/linkedin/9227/linkedin-message-sender?referral=fmc-f8VgvF4).\nYou can run this phantom twice a week.\n\n## Step 5 : enjoy your dashboard\nBack in the google template:\n- The Master sheet give you some overview of how your campaign is performing\n- The “Required manual followup” sheet list all message threads where you were the last to speak. Those threads might required your attention to followup.\n\n\n# Closing remarks\nThis template is using 3 phantoms. The first phantombuster plan (and free trial plan), allows you to run 5 phantoms in parallel so it is possible to setup up to 2 extra message followup. If you are interested in such modification of the template don’t hesitate to [reach out](https://calendly.com/growth-hack/).\n\nThe automation for extracting last linkedin message only extract the last message. 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      "body": "# Send contact request\nLinkedIn can be a powerful for B2B outreach. It is quite easy to send automated contact requests using [this phantombuster automation](https://phantombuster.com/automations/linkedin/2818/linkedin-network-booster?referral=fmc-f8VgvF4 ). The automation can customize the contact message to include the name of the person you are connecting with. Pay attention that you are limited to 300 characters for the copy (including the person’s name which is required to not look like a bot). \n\nFrom my experience between 35 and 20 % of the people will accept you contact request. However half the people accepting your contact request won’t respond to the message you put in the contact request. Lot of people just accept the invitation without reading it. Therefore you need to follow-up. \n\n\n\n# Send followup message\nThat is why you need to setup some follow-up. Following up also allow to send longer message. Once someone is in your network you can send him a direct message which is not limited in number of characters.\n[Here](https://github.com/fmaume/Phantom_Linkedin_auto_followup) is an automation you can use to send follow-up message to people who accepted your invitation. \nThis automation will:\n- Connect your LinkedIn account\n- Check the last message threads (number of thread to check can be defined in AccountNumber)\n- For each thread, check if the thread is the result of contact request being accepted\n- If the thread is the result of the contact request, check if the person responded\n- If the person did not respond send a follow up message\n\nThe followup message can be customise using element from person LinkedIn profile. Mainly the person name and company name.\n\nAs this automation is not from the official app store it is quite complex to setup. Let me walk you through.\n\n## Small LinkedIn setup\nFirst of all the script required you to make a small setup on your LinkedIn account. Linkedin offer 2 setup to send messages: “Press Enter to Send” & “Click to send”\n\n![0.png](https://cdn.steemitimages.com/DQmWcDbNp62Y79roZ2XzMPh5YH16G88UiSoj6G4LbbfiN8x/0.png)\n\n\nThis automation required you to pick the Click to send option.\n\n## Create custom phantom\n\nFirst of all you will need to create a custom phantom. Go to the Developer panel:\n\n\n![1.png](https://cdn.steemitimages.com/DQmNyJaMMEBn6kauDY1Zo2hXpgme3B6jBhhrGHr7q3L9TC2/1.png)\n\nClick on create script in the middle:\n\n![2.png](https://cdn.steemitimages.com/DQmXYSkwYy1uKCRfge4zy5byZWn3ZfobF4TLwCyzR9Wd9fv/2.png)\n\n\nName you script\n\nClick on the script detail (...) and click “Branch into”\n\n![3.png](https://cdn.steemitimages.com/DQmYRKv7Jr8yd5oBTQZpjqkUvh8qvZhcRJeQHqDur3ehg71/3.png)\n\nClick ok to the next pop-ups.\n\nClick on Use this phantom:\n\n![5.png](https://cdn.steemitimages.com/DQmXSr8Y3GzFj2vAuYeU9zL3gUe1bCBN8bFGwJhcje9LD2Y/5.png)\n\n\nClick on edit code, and copy past there the phantom code from [here](https://github.com/fmaume/Phantom_Linkedin_auto_followup/blob/master/phantom.js )\n![6.png](https://cdn.steemitimages.com/DQmU7QNVGzu6UJKcs7sAiXD36eEV7mUPraZ3VvhPwWV6H3g/6.png)\n\n\nNow click on Setup. In the Input field past the code from [here](https://github.com/fmaume/Phantom_Linkedin_auto_followup/blob/master/phantom.json )\n\n## Setup the agent object\nYou will have to custom few item in it.\n“SessionCookie” should be replaced by your linkedin cookie parameter li_at: open some LinkedIn page with your browser. Open the dev tool. In the Application window look for Cookies, under LinkedIn website. One of the cookie should be named “li_at”\nSet \"AccountNumber\" to the number of message Thread you want to check for.\nIn « Message » you can write down the followup message you wish to send. You can use the keys '#firstName#'  & '#CompanyName# to personalised the message based on the person LinkedIn profile. If you want to inclide line break in the message you can do so by using the special character “\\r”\nIn « accountName » you need to write the name of you LinkedIn account as it is display in a LinkedIn message thread. To get it without typo I recommend you to open a LinkedIn message thread and run the following script in console :\n\n> stemp = document.querySelector('.msg-s-message-group__meta')\n> stemp = stemp.querySelector('[data-control-name=\"view_profile\"]')\n> stemp = stemp.innerText\n> console.log(stemp)\n\nIt will display the name as you need to copy past it.\n\nYou can then setup the script to run on automatically on regular basis. I recommend a frequency of once per week.\n\nIf you have some questions about the setup don’t hesitate to ask in the comment.",
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      "body": "This is an update for my December 2018 article. Facebook no longer allows you to extract event’s attendees, which drastically reduces networking possibilities. Thankfully LinkedIn started to implement some events features. This article wills focus about how to leverage LinkedIn events.\n\n## Step 1 search for event:\nLinkedIn doesn’t provide search option for event yet. However as the event FAQ mentions public event can be searched for, I guess it is only a question of time before a search option for event appears.\n\nFor the time being you can search for LinkedIn event using google search:\n\n-    Include “site:https://www.linkedin.com/events/” in the query to limit the search results to LinkedIn event’s pages\n\n-    I strongly recommend to add some time related keyword in order to avoid past event in the results (It is not possible to extract list of attendees from past events)\n\n-    Add some keyword you are interested in\n\nFor example the query “site:https://www.linkedin.com/events/ startup may 2020” will return you this event: https://www.linkedin.com/events/newcastle-northeaststartupweek2020/\n\n## Step 2 extracts the attendees list:\nIn order to access the attendee list you need to click on the “attend event” button:\n\n\n![image.png](https://cdn.steemitimages.com/DQmPEfui76mExbF3g6tXPSjc3MwK7UeMHKy9cCn1W2NUXYe/image.png)\n\nOnce you are marked as attendees click on the “See all” button to get the list of attendees:\n\n\n![image.png](https://cdn.steemitimages.com/DQmcAWsp6zNs11TGaekdW475uY2X4gxBLnC8HcWuKo37e2h/image.png)\n\nCopy the url of the attendees’ list. You can now extract the list of attendee using my favorite Growth Hacking tool: [Phantombuster.](https://phantombuster.com/?referral=fmc-f8VgvF4)\n\nYou can indeed use this API to extract event attendees: https://phantombuster.com/phantombuster/3149/linkedin-search-export\n\nJust follow the API setup and enter the url of the attendees’ list under “Search input”:\n\n\n![image.png](https://cdn.steemitimages.com/DQmYnKhWAjMCWQEcxu2kti6dL9G9Wh5exXAoVMG1vQKKnVV/image.png)\n\nAs a result you will get a csv file with link to all attendees.\n\n## Step 3 outreach event attendees:\nAt this point you should have a list of LinkedIn profile urls. This is straight forward to use. You can check the step 3 of my former article for the step by step: https://www.linkedin.com/pulse/how-boost-your-event-networking-automation-fabian-maume/\n\nOr if you are confident in setting up Phantombuster, you can jump directly to those 2 APIs:\n\n-   [Send automated contact requests.](https://phantombuster.com/phantombuster/2818/linkedin-network-booster?referral=fmc-f8VgvF4)\n\n-   [Automatically follow LinkedIn profile.](https://phantombuster.com/phantombuster/6874/linkedin-auto-follow?referral=fmc-f8VgvF4)",
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