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      "body": "Congratulations @gese! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@gese/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@gese) and compare to others on the [Steem Ranking](http://steemitboard.com/ranking/index.php?name=gese)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steem/@steemitboard/3-years-on-steem-happy-birthday-the-distribution-of-commemorative-badges-has-begun\"><img src=\"https://steemitimages.com/64x128/http://u.cubeupload.com/arcange/BG6u6k.png\"></a></td><td><a href=\"https://steemit.com/steem/@steemitboard/3-years-on-steem-happy-birthday-the-distribution-of-commemorative-badges-has-begun\">3 years on Steem - The distribution of commemorative badges has begun!</a></td></tr><tr><td><a href=\"https://steemit.com/steem/@steemitboard/happy-birthday-the-steem-blockchain-is-running-for-3-years\"><img src=\"https://steemitimages.com/64x128/http://u.cubeupload.com/arcange/BG6u6k.png\"></a></td><td><a href=\"https://steemit.com/steem/@steemitboard/happy-birthday-the-steem-blockchain-is-running-for-3-years\">Happy Birthday! The Steem blockchain is running for 3 years.</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "title": "The Gese startup will transfer information about all alcoholic beverages in the world to the blockchain",
      "body": "One of the promising areas for using the blockchain technology is the data systematization on the alcohol market. A high rate of counterfeit products forces manufacturers to introduce new methods of protection, and consumers are interested in choosing the best quality product from an affordable selection. Due to its high security, the blockchain technology is ideal for storing information about manufactured goods.<br>\n[Gese](https://gese.io) is a worldwide database of all alcoholic beverages, built on the basis of the blockchain technology that offers:\n* easy product authentication;\n* convenient rating of alcoholic beverages that contains information on its availability and pricing;\n* selection of goods based on individual preferences;\n* blogging system with the ability to earn crypto currency;\n* bonuses for environmentally-conscious behavior;\n* possibility of promoting alcohol products among the interested audience.\n* raising funds for the implementation of projects within the alcohol industry with the help of crowdsale. \n\nThe core of the project is a distributed registry, which stores information about each produced bottle of alcohol. An NFC-tag or a QR-code - modern barcode analogs that allow storing detailed information about the product – could be attached to a bottle. To ensure product authenticity, you can simply place your smartphone over the bottle: the NFC-tag or the QR-code would instantly activate the Gese application and provide all the key product information. Given that it is impossible to forge data within the blockchain, buyers can be sure of their choice's reliability.<br>\nAuthentication of goods is an important, but not the only Gese function. Like the Steemit platform, the system is a full-fledged Internet community. It allows you to leave feedback and estimate each drink's rating based on the opinions of millions of people around the world. Buyers do not need to enter the name of the drink – they only need to place their smartphone over the bottle to see reviews about a specific product or leave their own opinion. The ease of dealing with reviews dramatically increases their effectiveness: users become more willing to share their opinions about the product.<br>\n![GESE Logo](https://image.ibb.co/fHaKu7/1920_1080eng_banner.png)\n\nBut the [Gese](https://gese.io) project team decided take one step further: the system has a powerful artificial intelligence that can select recommendations based on user preferences. AI makes a complete portrait of the person on the basis of sex, age, past purchasing experience and even publications in social networks. As a result, the user is given only those recommendations that he really wants to get.<br>\nThe application takes into account geolocation data: similar to the Yandex.Market system, Gese will help you find information about the availability of goods and prices at nearby stores. The system will also suggest the location of the nearest container recycling points where users receive cryptocurrency bonuses for recycling their used bottles.<br>\n![GESE Logo](https://image.ibb.co/jRn4gx/gese_watch_what_you_drink.png)\n\nFinally, Gese is a convenient platform for blogging. In a free format, users can share their thoughts about alcoholic beverages they are familiar with, publish home beer recipes, or simply tell interesting life stories. The blog system is built on the principles of the Steemit community: the authors of the most popular posts are credited with internal crypto currency, which further stimulates creation of useful content.\n\n## The advantages of Gese for manufacturers and sellers\nThe capabilities of Gese are relevant not only for consumers. Producers and sellers receive a powerful marketing tool for targeted promotion of their goods and services, which is especially true in countries where alcohol advertising is prohibited by law. The analysis of information obtained with the help of AI allows the producers and sellers to create an accurate portrait of their buyers and, as a result, offer them most suitable proposals.<br>\n![GESE Logo](https://image.ibb.co/dNuBTc/gese_watch_what_you_drink2.png)\n\nMoreover, each manufacturer, retailer or local restaurant can use the Gese platform to create their own blog. Publication of interesting posts about alcohol is a great way to promote your brand among the target audience.<br>\nEntrepreneurs who want to start their own business in the alcohol industry can get investments to launch their projects using the built-in crowdfunding platform. Public fundraising within Gese allows not only to get funding, but also to get attention from their target audience.\n\n## Project economics and technical implementation\nThe Gese platform is built on the basis of its own blockchain, working under the Proof-of-Authority scheme. This concept, based on the use of node-validators, is distinguished by high bandwidth, a far superior method than Proof-of-Work solutions. The Gese blockchain will work in conjunction with the Ethereum chain, which will enable full-fledged use of smart contracts. The system is easily scalable, as a result -- it remains stable during an abrupt load increase since it has a large software toolkit.<br>\nTo monetize the project, 6 main channels are used:\n* Manufacturers are charged for using NFC tags to protect their products.\n* Fees for opening new levels of user accounts. The account level affects the amount of reward that the user can receive for a review, comment or blog post.\n* Marketing fees: creating a positive image of the brand within the platform, promoting commercial posts, raising the product rating.\n* Fees for increasing the priority of the product placements within AI recommendations.\n* Commissions paid by entrepreneurs raising funds through crowdfunding.\n* Payment for placing information on the availability and value of goods in local stores, bars and restaurants.\n\n## ICO specifications\nThe startup team is carrying out an ICO to finance a large-scale campaign promoting the project. Crowdsale will be held in 2 stages:\n* From May 15th to May 30th, 2018 - Pre-ICO;\n* From July 1st to July 30th - the main ICO stage.\n\nThe total issue will be 600 million tokens, of which 390 million will be sold to investors during the ICO and Pre-ICO. The price of the token will be $ 0.1, while early investors will be able to receive a discount of up to 30% during the Pre-ICO and up to 25% during the main stage of sales. The minimum amount of funds collected during the ICO (soft cap) is expected to be $ 2 million, the maximum (hard cap) - about $ 30 million. In addition, 90 million tokens will be paid to members of the bounty campaign.<br>\nDetailed information about the project and the ICO specifications can be found on the http://gese.io website.<br>\nFacebook: https://www.facebook.com/gese.io/\nTwitter: https://twitter.com/gese_io\nReddit: https://www.reddit.com/user/geseofficial/",
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      "body": "Congratulations @gese! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/firstvoted.png)](http://steemitboard.com/@gese) You got a First Vote\n\nClick on any badge to view your own Board of Honor on SteemitBoard.\nFor more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)\n\nIf you no longer want to receive notifications, reply to this comment with the word `STOP`\n\n> Upvote this notification to help all Steemit users. Learn why [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!\n\nDo not miss the [last announcement](https://steemit.com/easter/@steemitboard/celebrate-easter-with-steemitboard-the-eggs-opened-and-guess-what-popped-out) from @steemitboard!",
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      "body": "Hello gese!\n\nCongratulations! This post has been randomly Resteemed! For a chance to get more of your content resteemed join the [Steem Engine Team](https://steemit.com/steemit/@steemengineteam/join-steemengine-today)",
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      "title": "Project Gese - blockchain technology in the sphere of alcoholic beverage products",
      "body": "[Gese](http://gese.io) is the blockchain based project which unites all key alcohol market participants. The application of this technology allows to track any particular product from manufacturers to consumers. With each bottle having an attached NFC tag it provides complete information about the product. A powerful artificial intelligence based analysis system generates recommendations for consumers and collects statistical data for producers.\n\n## Problems of the alcohol market\n\nThere are several key problems in the alcoholic beverage market:\n1. \tCounterfeit products - The producer loses profits, and the buyer loses trust of the brand.\n2. \tLegislative restrictions on advertising - Advertising campaigns are prohibited or substantially restricted resulting in the basic marketing tools being ineffective.\n3. \tAttraction of investments - Manufacturers of craft alcohol experience difficulty in attracting funds to expand their projects.\n4. \tThe problem of choice - Consumers experience difficulty in choosing high-quality alcohol at an affordable price.\n\nExisting tools do not allow these problems to be solved quickly. Excise stamps are easily forged and do not contain information about the product qualities. Searching for this information on the Internet takes a long time making price comparison and authentication almost an insoluble task for the consumer.\n\n## Solving the problem through the Gese platform\n\nThe idea behind the Gese platform is to provide quick access to information about the authenticity and taste of the product the customer is about to purchase. The project helps the buyer to choose a quality product and provides the following capacities:\n* Authentication of goods - All product information can be read by smartphone applications from an NFC tag attached to each bottle.\n* System of ratings and reviews - The buyer sees all the product reviews left by other consumers. The availability of reviews increases the probability of buying by 10%.\n* Availability and prices - The geolocation data will enable the display of prices and availability in the nearest retail outlets. The built-in AI assistant will recommend the prospective buyer a range of suitable drinks based on the his previous experience and preferences.\n* Activity rewards - Users are rewarded in cryptocurrency for any activity within the Gese network.\n\nThe advertiser is provided with tools for effective targeted marketing, as wel as consumer feedback mechanisms. This provides advertisers the following capacities:\n* priority placement of their products in the lists of recommendations;\n* promotion of their goods within blogs;\n* geolocation data based placement of information about product availability and pricing at the points of sale.\n\nBy using NFC tags on their products, manufacturers gain competitive advantages.\nThe Gese platform crowdfunding mechanism will allow new projects to collect the necessary funding as well as gain target audience loyalty.<br>\n## Project technologies and features\n\nAll the Gese project participants' information will be placed within the blockchain. Main features of the chain:\n* high bandwidth and scalability;\n* ability to work with 'smart' contracts.\n\nTo this end, an original blockchain has been developed. It works on the basis of the mechanism for achieving the Proof-of-Authority (PoA) consensus. This blockchain has already gained a good reputation on the Graphene platform and within the Steemit community.<br>\nThe PoA algorithm is the refined Proof-Of-Stake consensus mechanism. The network security and availability are supported by validators. This allows to create new blocks at short intervals. The average block generation time is approximately 5 seconds.\nFor the convenience of users, a mobile application will be developed. It replicates the web interface functionality as well as offers additional features:\n* definition of geolocation;\n* reading of NFC-tags.\n\n## Target audience of the project\n\nThe lack of interaction between consumers, distributors and manufacturers of alcoholic products renders all of these groups potential participants of the project. Each group stands to gain the following advantages:\n1. \tManufacturers will be able to effectively advertise their goods and protect them from counterfeiting.\n2. \tDistributors receive tools enabling them to attract new customers.\n3. \tConsumers will be able to purchase high-quality goods and receive full information about products' characteristics.\n\n## Roadmap\n\nPast and upcoming development stages of the Gese project:\n* Year 2016 -- Research and development of anti-counterfeit NFC-tags.\n* October 2017 -- Development of the project concept.\n* March 2018 -- Launch of the Gese blockchain.\n* April 2018 -- Starting the beta version of the web application.\n* May 2018 -- Application release for mobile devices.\n* July 2018 -- Carrying out the main step of the GSE token ICO.\n* August of 2018 -- Release of the system and listing of the token on popular exchanges.\n* September of 2018 -- Entering the market of CIS countries.\n* October 2018 -- Development of artificial intelligence.\n* December 2018 -- Entering the Eurasian market.\n* February of 2019 -- Entering the markets of North and South America.\n\n\n## Reference Information\n\nBrief information about the coin:\n* Token release platform -- Ethereum.\n* Token type -- ERC20.\n* Ticker of the main token -- GSE.\n* Ticker of the internal token -- GSEE.\n\nToken distribution:\n* 65% -- implementation within the ICO program framework;\n* 5% -- bounty-campaign;\n* 10% -- reward to the advisers with a 6-month block;\n* 10% -- reward to the project team with a 6-month block;\n* 10% -- project reserve.\n\nThe ICO program:\n* Pre-sale.\n  * minimum investment amount -- 0,1 ETH;\n  * token price -- 7875 GSE for 1 ETH;\n  * hardcap -- 3818 ETH;\n  * start of sales -- May 15, 2018.\n* The main ICO stage.\n  * minimum investment amount -- 0,1 ETH;\n  * token price -- 5500 GSE for 1 ETH;\n  * hardcap -- 49090 ETH;\n  * start of sales -- July 1, 2018.\n\nDistribution of funds collected through the ICO program:\n* 30% -- further development of the project platform;\n* 40% -- financing the production of NFC-tags;\n* 30% -- marketing.\n\nWebsite: http://gese.io/\nFacebook: https://www.facebook.com/gese.io/\nTwitter: https://twitter.com/gese_io\nReddit: https://www.reddit.com/user/geseofficial/",
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      "title": "How the blockchain technology transforms the logistics business",
      "body": "With the development of online trading and the emergence of new markets, representatives of the logistics business realized that globalization brings not only new opportunities, but also new challenges for the industry. Supply chains are becoming increasingly complex, and commodities' delivery time is becoming a major competitive factor.<br>\nThe introduction of modern IT-systems of accounting and tracking of supplies proved to be an effective but insufficient measure. Such solutions can streamline information flows within the company -- but as soon as it interacts with several firms, the newer systems are powerless. Shipping data synchronization between enterprises takes valuable time and leads to a significant amount of unnecessary paperwork.\nThe blockchain technology can solve this problem.\n\n## Unified Supply Register\nIf the information transfer from one supplier to another takes so much time, then why not switch to storing data in a single registry? The blockchain distributed registry technology is perfectly suitable for solving this type of problem for several reasons:\n* Information stored in the chain of blocks is inalterable - companies can fully trust the data published in the register;\n* Each company pays only for the amount of computing it requires – there is no need to pay for the overall IT infrastructure;\n* All participants in the logistics chain can see detailed information about the movement of goods.\n\nOne of the latest examples of the implementation of this concept is the BlockGrain start-up, which has been designed to streamline data exchange between participants in the grain supply chain. Using a single platform on the NEM blockchain allows farmers, logisticians and brokers to interact effectively with each other. The system capabilities include storage of information on grain stocks, conclusion of supply contracts and tracking of operations for the delivery of goods.\n\n## New opportunities for customers\nThe ability to track the goods from the manufacturer to the counter is convenient not only for businesses, but also for buyers. The advantages of the blockchain technology become particularly apparent in combination with the ability to quickly find information about a particular commodity unit.<br>\nFor example, the [Gese](http://gese.io) startup uses distributed registry technology to store data on the production of alcohol products. To verify the authenticity of a bottle of wine in the store, the user should simply place his smartphone over the NFC-tag or scan the QR-code on the label. The [Gese](http://gese.io) application instantly gives the buyer all available data for that particular bottle: the date of production; the harvesting year; and other manufacturer information. In the same window, the user will be able to see the reviews and similar offers as well as the ability to compare prices with nearby stores.\n![for publications.jpg](https://steemitimages.com/DQmRMmL7wtJrTyTjS5PdCFxZUBAUFg7QiP234xi3kFgUtAe/for%20publications.jpg)\n## Upcoming prospects\nThe blockchain technology came out just a few years ago, but the world is already on the verge of its widespread introduction. Transformation of the logistics business is already taking place today: robots are sorting Alibaba's orders, The American retail network Walmart, together with Hyperledger are all working on the implementation of the blockchain system into their accounting systems. And in January 2018, Amazon opened the first unmanned store.<br>\nLogistics and retail are undergoing profound changes aimed at increasing the speed of processing orders as well as automating the process of buying and delivering goods. The blockchain technology is a solution that can radically simplify the supply chain and increase the transparency of information about products.",
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