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      "body": "- New websites struggle to get traffic. If you have money it's easy. All you have to do is\r\nfind the best ad platform where your target audience\r\nis and just pay for ads. But if you don't have money where can you find free traffic sources? Hey everyone, I'm Neil Patel. And today I'm going to break down the best free traffic sources for new websites. (soft melodic music) Before we get started make sure you subscribe to this channel, and if you're on YouTube\r\nclick the alert notification. So, let's dive right in. The first best free\r\ntraffic source, YouTube. Look, it's the second\r\nmost used search engine. I've grown my channel organically to over 490,000 subscribers, and almost one million monthly views in less than three years. So, you're probably wondering how can you get free traffic from YouTube? Well, if you're going to do YouTube you got to upload videos. When you upload videos the\r\nbest thing you can do is in the first 24 hour that your video hits promote it as hard as possible. I'm not talking about paid ads. I'm talking about tell\r\nyour friends about it, ask them to share it, ask them to like the\r\nvideo, leave a comment. Even when you're recording your videos ask people to leave a comment. For example, when I\r\nrecord a video like this I may ask a question such as, have you ever uploaded a YouTube video? If you have leave a comment with yes, if you haven't leave a comment with no. The biggest thing with YouTube's algorithm is how well does a video\r\ndo in the first 24 hours. And that's just not view count, but it's also engagement. Another thing you can do\r\non YouTube is tell people that hey, I got a checklist or\r\na cheat sheet on my website. So, when you have a website and you're creating these YouTube videos, and you tell people to go to\r\na specific URL on your site, you'll find that people will manually type that in and you'll get free\r\ntraffic to your website. I've done that in the past,\r\nit works extremely well. Just don't use it with every\r\nsingle video that you create because then it'll get burned out, but do it when you have something amazing to offer for free. The second source of\r\ntraffic that you can get is by offering a free Udemy course. According to SimilarWeb, Udemy gets over 68\r\nmillion visitors a month. That's a lot of traffic. The cool thing about\r\npeople that are on Udemy is they're always looking\r\nto learn new things. You can give away a free\r\ncourse, all the PDFs, the workbooks, the\r\nchecklists, the downloadables, and host them on your site. That way people from Udemy\r\nwill then go over to your site. It's a great way, plus those\r\npeople are super engaged. When someone watching a\r\nfive, 10, 20, 30-minute video on Udemy and they're learning, you bet that when they\r\ngo over to your site they're much more likely to convert because they're super engaged. You're building amazing connection, amazing rapport with them. You're also building the trust. That's going to help also convert those visitors into customers as well. The third traffic source I\r\nhave for you, podcast tours. You're probably wondering, podcast tours? I don't want to put a\r\npodcast on my website. I'm not telling you to go out there and create your own podcast, but there's a lot of\r\nother podcasts out there that do interviews with other people. Look for all those podcasts. You can look at the iTunes Store, you can look at Google because\r\nGoogle now indexes podcasts. Search for ones that interview\r\na lot of other people. Pitch them to be on their show, and talk about what you can offer to their audience that'll be valuable. Now, during your interview\r\nmake sure you share your URL, your website, and give\r\nthem something for free that they can get on your website so that way they have to go to your site. It gives them a reason versus just being like ah, I'm too lazy to type in the URL. But when you give them\r\nsomething really good, they'll go to your website\r\nand you'll start converting all those podcast listeners into visitors. And that'll turn into email\r\naddresses, consulting calls, and even sales for your\r\nproducts or services. The fourth traffic source,\r\nPinterest and Tailwind Tribes. So, you've all seen Pinterest. They're publicly traded now. They're really huge, and\r\nwhen you're on Pinterest you want to get a ton of Pins. because the more Pins you have\r\nthe more attention it draws, and the more people that'll be coming to your site in the long haul. So, here's what I want\r\nyou to do with Pinterest. I want you to look for boards with already 20 Pins on them each. If you look for boards\r\nthat already have 20 Pins, you're likely to do better\r\nusing this strategy. Then you'll need to add some images. And you can create them\r\non canva.com for free, and point those images to\r\nyour best blog articles. Now, when you do this that image has to be related to your blog article. I can't just post up dog\r\nimages on Pinterest and say hey, check out my marketing articles. That's not going to work. But if it's relevant it will work. Then you'll need to subscribe to Tailwind's free trial account, no credit card required, and then next step is you\r\nwant to click Find a Tribe tab and start looking for\r\ntribes within your niche. You just have to type in keywords and you'll find tons of them. And all you have to do\r\nis share the best content from other members in these tribes, and then others will\r\nstart sharing yours too. By doing this you'll start\r\nseeing more and more Pins, that'll get you a higher chance of getting more people to your own site. It works super well. The key to doing this is you want to share 30 to 50 Pins a day. That'll allow you to do really well, and here's a trick. Tailwinds allows you to schedule them so that way you don't have\r\nto do them all at once. The fifth traffic source,\r\nhosting virtual summits. Pick a really specific topic, in other words you want\r\na niche, for your event. Because if you don't have a niche, everyone's already doing\r\nconferences on marketing, or pets, or whatever it may be. If you're going to do one on\r\nmarketing don't just pick SEO. You can pick a whole event\r\njust on link building, or a whole event on Facebook,\r\nsocial media shares, or whatever it may be. So, when you get super specific you're much more likely to do better. Then package it in a way that\r\nmakes it really interesting. For example, if I was doing\r\nit for just say Facebook, I would do it for Facebook organic reach, and then offer PDF\r\naction guides, templates, swipe files, checklists, cheat sheets. All this will allow people\r\nto be like, oh my God, this is going to be amazing. Let me put in my email, join,\r\ntell other people about it. Then you decide about the format. Should it just be crash\r\ncourses, interviews, slideshow presentations,\r\nhow long will it be, will there be live Q and A? Once you figure that all\r\nout you'll have your format, or you can do a mix of\r\na little of everything, to be honest, and have different speakers. And before you host your event start building relationships\r\nwith other influencers and have them as guests. But when they're there as a guest make sure they also push\r\nthis out to their list and tell other people about it because it'll help give\r\nthem more press as well. And of course, you're using\r\neveryone that's pushing it. You're getting this master list, and you're promoting each\r\nand every single speaker which helps them as well. And when you do this virtual event you want to make sure that\r\npeople can go to your website for the files, the cheat sheets,\r\nthe videos, the recordings, this will help get more\r\npeople to your site. Make sure you also have a funnel. Because when these people go to your site you want to make sure that\r\nyou're selling on more stuff. Because once someone's engaged for hours in your virtual summit, there's a really good chance\r\nthat you can upsell them into the recorded version of that event. You can even upsell them into\r\nother products or services that are related to that event. Now keep in mind, I told you when you're\r\ndoing a virtual event you need to pick a niche, but that niche also needs to be related to the products and\r\nservices that you sell. because if it's not related you're not going to do that well. The sixth free traffic\r\nsource, Facebook Groups. Facebook reported during their\r\nsecond quarter earnings call that 200 million users are\r\nmembers of meaningful groups. These are also communities that people are participating in\r\nday-to-day interactions with other Facebook members. That number has basically\r\ndoubled from the previous year. Because of privacy concerns, Facebook is shifting their focus from its traditional public News Feeds to more private\r\nexperiences through groups. That's what they said during May 2019 during the FA Conference. So, that just means Facebook\r\nGroups is a huge potential for you to get more traffic from. What I want you to do is start sharing other people's content within the group. I want you to participate and\r\nengage by leaving comments, help other people out,\r\nanswer their questions. And then once you do this for a while, and when I mean a while I'm talking about a few weeks straight, then start posting articles and videos related to the stuff\r\nthat you're producing. This will drive people to your website. If it's a video, in that video you'll be talking about\r\nhow people can download a cheat sheet or a ebook when they go to a specific URL to your site. That indirectly will also drive more traffic to your website. Remember, Facebook wants people\r\nto stay on their platform so the articles won't\r\ndo as well as videos. But if you're using videos you need to make sure\r\nyou're telling people where they can go on your\r\nsite to get the extra goodies. That's how you're going to get\r\nthat free traffic from Facebook. All right, so I know I just\r\nwent over a lot of tactics and you're probably overwhelmed. If you need someone to do it for you you can just check out my ad\r\nagency, Neil Patel Digital, but here's what I want you to do. Just take one of those tactics and implement what you just learned. If you do that you're much\r\nmore likely to succeed. You don't have to do\r\nall of them right away. So, thank you for watching. If you enjoyed the\r\nvideo like it, share it, subscribe to the channel. Thank you for watching.<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=X9Wk8K_TxlE' rel=\"noopener noreferrer\">Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : http://mwhn.net/the-best-free-traffic-sources-for-new-websites/</em><hr/></center>",
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      "body": "How is everyone doing today? Good. I think I will talk about it today. Slightly interesting things. Quickly ask questions about timing. Time limit is only for The lecture or the question section? Anyway, I think it should just be Today I want to say something interesting This is my Twitter account. If you have any questions, you can @ 我 What I want to do is first ask how many of you are members of the alliance? Many How many of you are companies that have offers? OK I guess some alliance members will create their own offers once they grow Right? So I want to do something interesting. Let ’s see everyone. I ’ll review the familiar landing page Because if you direct traffic to these landing pages Whether you create your own offer or direct traffic to someone else's offer You'll end up with these conversion suggestions for landing pages Because what does it mean if the landing page converts well? Means the more you earn I know that alliance members' love for money may be more like this Anyone else I know every time I go to an alliance meeting everyone asks How can I make 20,000 $ a day or 20,000 a month and they realized I thought, \"I want to enter 20,000 per day.\" Daily 100,000 $ \"never satisfied I just attended an alliance meeting and the participants asked once they made so much money How can I avoid taxes and save money? Then everyone said to move Puerto Rico and you do n’t need to do this, just focus on optimizing your landing page Let's first look at this bad debt landing page Someone will have a bad credit history when they need a loan and it will be difficult for them to borrow and this landing page contains Call to action, some text, and some small buttons or pictures To show the operation steps even it also explains the requirements and then some small print For everyone, because the screen is big So the small print may be easy to read but usually these words are cumbersome to read Even the landing page provides a map showing where the business operates and includes a footer A call to action button to get you started basically all of these I know what you guys are thinking. You see this landing page. Thinking \"I know how to increase conversions\" There are some basic methods but they are not my special suggestion. These basic methods can be There are too many options at the top of the title and sliding navigation bar. You want to remove the extra items and only leave a button about \"Apply\" This way you will click more than telling others to \"click my account\" Text is the same Some paragraphs are difficult to read. You can also reduce the footer navigation options. As shown on the previous page there are too many options What happens when there are too many options? Everyone thinks there are too many options What can cause it? Yes, visitors click on the wrong area These areas will not make you money Everyone wants to make money, right? Do n’t direct visitors to the Q &amp; A page, you should let them Go to the registration or purchase page and these landing pages are missing ... let's go back to the landing page Take a look here this landing page is long but not every area Have calls for them to be more at the top and bottom There are calls for action so these are general recommendations but I am not here to give you general recommendations I will give you some general advice for all the landing pages I show But it will also provide some interesting points that I found so that everyone knows What kind of software company have I created? How many visits do we track every month? More than three billion times are not millions It ’s a billion. I ’m not the wisest person. Like some of you, I ’m at school. The grades are not always the best, but I always learn a good course It ’s a lot of Indians in the math conference room, you know what I ’m talking about If you are Indian you must learn math well If you cannot learn math well You're in trouble, right? Hey look at those who nod Maybe they ’ve got A-experienced A-parents would think “not good enough Oh boy, you ’re going to be beaten today. ”You ’re in trouble, right? This is the truth. I remember my father once put my butt on the stove. As an Indian you have to do well but when he burns me he says \"I'm sorry\" and so on but I undoubtedly The grades are good, so these are the basic methods so how do other people go How about actually increasing the conversion rate of this lead form? My first suggestion to you, some people may have seen some others may not Is to interact with the visitors first. You can let them do the quiz. I used to have Nutrition site called Nutrition Secrets When you want to gather potential customers We will let them do the quiz because when we tell people to buy our product or opt in Lead form and then we let the sales representative call and tell them that the product will make them lose weight Or what other effects do such personal guidance we find People just do n’t choose to join. You have to customize them for example. You can test them \"I'm a male, I'm a female\" and this is more personalized You ask them \"What is your goal?\" Want results? Have more interest in our services and products? Please enter email, name, usually I do n’t push hard, I just say Want results? Please enter an email and name when I give them results I will eventually say \"If you want to achieve these goals this is what you need\" It's this simple method instead of directly letting people enter information and collect This leads me to a 108% increase in conversion rates, which is pretty good, right? It's simple how many people are technical And know how to do engineering design? Oh look at the indians raising their hands fortunately we have an IT class in India Yes but i don't want to waste everyone's time This is inefficient, you just use Lead Quizzes. I do n’t know how much Lead Quizzes costs. I don't own it it's not my company costs less than a hundred dollars per month You can create this kind of constant output and consumption Then you will know what conversions are best and generate the most leads Okay, now look at these bad debt sites, they do. There are sliding areas in these areas they will ask you to interact and ask you how much you want to borrow You can see why this way of letting people interact Than put on the main landing page and say \"Hey this is us we are for bad credit Providing loans This is our service area These are not our service areas \"Is it much better? You are affiliate marketers, do you think you will direct traffic to not serve Where are they? Of course not Facebook will allow you to achieve geographic orientation So you do n’t direct irrelevant traffic, why do n’t they let you Interact first? I do n’t just interact with a small slider I will then ask visitors more questions and collect leads Because if I waste you five minutes I let you do something Such as completing a questionnaire instead of providing a name and email I just ask questions about loans such as \"Why do you want to loan?\" \"How much to borrow?\" Finally, I want you to provide information for judgment If you qualify, you think, \"Hey, I have wasted so much time Can also provide my name email and other information \" First of all, to attract interaction is really effective Do the same this is a software company that helps people collect emails but i let them First enter the URL and then I let them generate the email collection model In the end I said, \"Hey, do you want this online? Please register for an account\" My registration rate Up 52.11% because they would think I ’ve spent so much time participating and it ’s better to finish the rest If you are curious why interactive engagement is effective What's your name? What? Dennis! OK, Dennis, if I came to you and said, \"Will you marry me?\" What would you say? Suppose I am the type of woman or man you like What would you say? OK? You're crazy! Why promise? I might be a terrorist I may be a murderer. I may be anyone. I may be entangled. I am not sure. Right? But you need to understand that you say \"OK\" now But in most cases, what would you say? No, then why would you say no? Because you do n’t understand me So is your visitor. Almost all affiliates are working hard. Let people buy and buy and you will think \"Oh no no problem I just increase More accounts will run out of these accounts. I only need to invest a few thousand dollars a day. \" You can do this but why not interact with your visitors first? I also found that when you interact with visitors first, you consume fewer accounts This will save you a lot of money if you are buying an account It's like saying \"Say hi to me?\" Dennis will probably say \"OK\" and then we know each other and eventually we get married Or live together and I propose to him He is more likely to promise me how the real world works And your website should work like this. Do n’t forget to use the exit pop-up box. You have heard other people discuss exit popups before, but I will share with you Slightly different. If you are lucky, 3 of 100 people will buy it. Sometimes more than 3 and sometimes less but most of the time most people won't buy So why not collect lead information when they want to jump out? In desktop ads My approach is that I create an exit popup but I put the background of the exit popup Make GIF Everyone is familiar with GIF is the kind of picture that will move I show in GIF why they provide their name and email My conversion rate is skyrocketing, copywriting is the same but just adding A stupid little GIF, my email collection rate increased by 42% This is great, right? Then you can do remarketing to get people to start buying I don't know what affiliate marketers think of most of them Just want people to buy the mailboxes you want to collect all those who are going to quit This is a great way to boost sales. This crazy example below is perfect for those People who like mobile ads This is the highest potential customer I have ever seen in mobile ads Participation Conversion Rate This is a website that teaches you how to grow your wealth The ad asks how much money you want and the slider is a dollar sign I use iphone i know cellphone slum I ’m too poor to afford an iPhone. I ’m still using the iPhone 5. You have to slide the dollar slider. All the way before you can click the button This simple tip generates 16% of potential customers Think about it if you sell wrinkle cream you can use this slider and ask what you want Old woman who looks evergreen and then makes the slider wrinkled As the slider slides, she will become younger. Do you understand how to take advantage of this? \"How much do you want to get out of debt?\" If you want to sell as a bad creditor Loan site you can make sliders poor They will become more and more rich as the slider slides. Have you used this creatively? Now we look at the next landing page Have you heard of Babbel? You can do translations and learn differently on it. Language companies? They like blog posts on landing pages How many people will direct traffic to i don't know how you call it Lead to such blog posts and such fake content sites Use CNN News to remove all navigation and you guys know what I'm talking about Look at Dennis how he laughs at how many times you do this kind of thing every day? Many times I met someone yesterday and he said \"I have a team of 4 people\" I said, \"What do these people do? Do they do media buying?\" He said, \"No. They make false reports \"\" Whoever is going to give up The next thing at Double Down Casino will surprise you, right? This is what I made up. Do n’t go to great troubles. If you do, remember to pay me for affiliate marketing fees. I ’m kidding. Everyone can use it, but this kind of web page keeps expanding. It ’s just the content \"let's get started\" button Sidebar ad look at this \"article you might be interested in\" They give you other articles and comments so basic suggestions include The sticky navigation here has no benefits. It just says \"try Babbel.\" Why should I try it? There is no description of the benefits. These are basic things. Remove \"articles you might be interested in.\" If you want visitors to buy, why should you let them see Another article? Another basic suggestion is to highlight the best reviews If certain reviews encourage people to buy I will put them on top If you want to do this deceit in the blog content Add a call to action if people are reading your blog content Then the text is that your call to action should not be in the sidebar You have to put them in the blog content so you get 3-4 times the traffic This is the easiest trick I don't know why some people don't do this These are the basic methods let's see if i am them What do I do? I still give you my unique advice. My third unique suggestion is Everyone knows those dating sites using geo IP When you see this copy, you will feel warm and tender. For example, there is a website of Match.bangkok I do n’t know what dating site or match.com this site says \"There are 1,000,632 single youth in Bangkok. What are you waiting for?\" You can see that when this tender and warm geo IP positioning is added to the copy Advertising conversions will be better of course this is another example this person is online Selling People How To Make Money \"I am determined to be in Las Vegas To train a million-dollar trader, my only question is whether that person will be you? \"People will start to think \"Oh, I'm in Henderson, not Las Vegas. Do I still qualify? Please let me join. \"Of course he charges $ 7,000. Of course he will say \"Do you know? I will give you an exception for you to join\" Of course you have to get people to join. This is not 100% accurate but effective Expedia uses this method when I am on Expedia if I am in Los Angeles It automatically fills in Los Angeles and shows me flights to New York It even shows the most common flights I might take below This recommendation is because I ’m in Los Angeles and Bangkok but no one thinks \"Oh I want to book a flight from Vancouver, Canada to Los Angeles\" People usually start from their own city. Not always, but in most cases This helps increase conversions. We tested this on 5 landing pages Sales increased by 12.49% to 27.57% If I were Babbel, this is the example I gave for Babbel I would suggest that they show products based on IP For example, everyone in Brazil knows the people there What language do you usually want to learn? I grabbed it when I was in Brazil Screenshots from Babbel they should have English as their primary language Only 2% to 3% of people in Brazil speak English This is the language they usually want to learn because then they will be able to work at Upwork Make money on sites like this and have money to spend in Brazil but this site should Show me the basis of my most likely product judgment is me From where is my computer IP This is what Babbel should do But they didn't do that, they should show the most popular languages ​​based on IP This is a very simple way to increase your conversion rate Upselling is easier than telling new buyers the website that is driving you traffic Add checkout resale items on the checkout page Doing so does not reduce conversion rates. Offer them to people when they buy Very tempting offer to get them a big discount You will find that income will increase by about 15% If affiliates or these companies get more revenue from the page What does this mean for alliance members? You get more paid Or if you have your own product, add checkouts and resell items that you pay to affiliates The money is the same, but the profit in your pocket will increase the speed And automation if you checkout and sell goods can help people in a more automated way Faster access to products, services, and conversion results.Why is this happening? Because people are lazy and checkout for resale products should not exceed 50% of the main product price If the price of the product you sell is $ 100, you can tout the checkout But the price should not exceed $ 50. The price must be cheaper than $ 50 If you can't explain in one sentence the benefits of checkout The promotion effect will not be good. Keep the concise discount. The ideal situation is great. If the price of the product sold is $ 100, I like to set the checkout resale product to $ 30 Very simple and very easy for people to eat this set how many of you Will start adding checkout products on the product page? Just a few people? You guys have to add me and I bet you if any of you adopt These suggestions did not increase conversion I will give you free consultation i will answer the phone to help you free Remember companies like Google AdWords will pay me to sell Google AdWords Facebook also paid me to attend the conference If you actually take these suggestions and implement them, I will provide you with everything It ’s good to consult this deal for free, which means I am confident that this method works well Now we see another one that everyone is familiar with How many people on the product landing page like to sell wrinkle cream? Just a few people? Or did you like to sell it before? Maybe some people will think \"No, we will sell it now Flashlight is up. ”For wrinkle cream, you will see this landing page, it has a lot of information. Many many many Seeing that the \"Buy\" button is a bit small compared to the page Read moreMore informationSee this formDomain names and phone numbers are hard to read Right? They should do a little better Why do they write America The product currency is GBP? Basic suggestion is that the \"Buy\" button should be bigger The price should take the text of the currency table field of the corresponding country Hard to read and the landing page is not easy to read on the phone This is bad because you make a lot of sales from your phone My first suggestion is to create a barrier to purchase How many people are familiar with Instant Checkmate? Not good Instant Checkmate Is a website that provides background queries if you are dating someone Most of you are members of the alliance, you date a girl You think, \"Oh my god, she's too hot. I met her at the league meeting. She ’s in that showroom. ”I said,“ Forget it. She ’s not interested in you. She just wants you. Direct traffic to her company \"but let's suppose you want Go after that girl and say \"Oh my god, this girl is too beautiful and too smart She's persuading me to drive traffic for her. If I do, she'll date me. \" Some people are laughing. Maybe you have done this. Then you can go to Instant Checkmate and you want to \"let me check Sarah's attempt I want to make sure she won't murder me \"or how many people might be curious Think \"I want to make sure she doesn't have a boyfriend I went to Facebook and Instagram to find her, \"so you visit The Instant Checkmate site has many obstacles They keep showing you more pages telling you \"Oh we found more information We are searching in depth for what we will show you Will scare you, do you want to watch? \"They asked you to wait for a few minutes When you wait for a few minutes they will say \"What you see may scare you\" What will you do? You will most likely enter your own information And pay, especially if you love this girl and prepare If I asked her to marry me, I told you not to make a hasty decision, so you will provide All this information and paying to do so translates well Why? Because you let people do these tricks if you let people Working for something they are more likely to transform Mike Chang in \"Fast Do you know Mike Chang in this way? He used to have various ads promoting fitness products on YouTube and then he went to Weird meeting of life and spirituality If you believe it, there is nothing wrong with this meeting. I did n’t say whether I believe it or not. He then decided not to sell the product anymore but we tested it on several websites We create barriers for people to buy instead of letting them buy immediately For example, for skin care products, we would ask, \"What is your goal? How old are you? How is your living environment? Is it dry or humid? What is your goal for skin care? Do you have problems with your eyes? \" Ask people all these questions and say \"Oh you qualify\" I'm on Mike Chang's website I haven't filled in any shit Just click \"Buy\" and he says \"Congratulations on your eligibility to buy a product\" No matter what I fill in I am eligible I tested 1 on 5 websites 34.63% while the other 4 sales have been rising 58.86% The effect is not bad, please try it immediately 6th adjustment copy will greatly affect the conversion rate If I sell skincare products, if you have a large landing page, you need to know one thing. I have written a lot of copywriting and I have paid for some of the best writers A landing page costs 60-70, 100 dollars, according to my analysis All data because I have analyzed a lot of data I understand 8 out of 10 people will read the title only 2 out of 10 people The key to reading the rest of the landing page is that the title is correct It's also important but everything starts with the title if your title sucks Your conversion rate will also suck. Here are some simple heading rules Numbers and negative words increase CTR and read volume They will not only increase CTR if you do natural SEO Some of you are doing this. You should search within 65 characters each time. This will generate more search traffic. You have to match the headline with the content. If it is the title party purchases will be greatly reduced Odd numbers are better than even numbers Don't ask why based on our test situation We found that 6-letter conversions are particularly good and avoid using Multi-sense words of course use powerful words and adjectives Fun, easy, incredible, etc. Here are some general copywriting techniques Stimulating interest is a powerful way to drive traffic and sales. What's your name? Khulbat? I am an Indian. I should be able to read this name is Khulbat, right? Is it okay to pronounce it? Okay \"Khulbat gave up Double Down Casino The next thing will surprise you. \"That's why you're more likely to be curious. I will give up Double Down Casino, everyone knows those who play Double Down Casino People are more likely to buy your gambling product you also have to make sure Write a copy of the conversation if you don't use words like \"you\" and \"me\" Copywriting is not friendly enough and will not be transformed Words like \"you\" and \"me\" make the copywriter feel kind Do n’t sell too strongly because it will reduce conversions To make the copy clear and dark, I do n’t know why anyone would use those Various pink dazzling landing pages I understand the product But their conversion would be better if their copy was easier to read on their phone You also have to make sure that your mobile landing page Is AMP friendly everyone familiar with AMP? AMP can greatly speed up landing pages To increase the conversion rate and of course to respond to objections You can use a tool like Qualaroo to ask visitors questions if they are on your page After staying for 5 minutes, they are probably not ready to convert to ask them \"What is the purpose of your visit to the website?\" \"Did we help you find what you want?\" Asking simple questions can help you understand the objections they hold Then you can make a copy to answer each of their objections Since everyone drives a lot of traffic, just look for the most common objections This is the best way to boost sales. I responded to my objection to a website with copywriting. A 14% increase in conversion. This just answers a small objection, \"Why What do we want to buy from your competitors? It ’s really simple. This method can be used. Skin care products respond to objections on beauty products Last Landing Page VPN Solution Get Free VPN Duang It ’s very short and concise. It does n’t take too long. Not everyone knows what a VPN is so they should provide more basic information They should let people know that the product is easy to use and they should consider making short videos Explain the VPN usage process instead of using this picture in the upper left corner I know it involves privacy but you can use the video introduction What are the hidden problems to achieve the same goal? Why is it free? People will be curious You will lose a lot of potential buyers as a result If this were my VPN page I would do it-cause fear In some products you can make them buy by scary means This is my VPN page content hacking and privacy spying by IP address Follow you I actually made this page for a VPN company not this company I just changed the copywriting. This is my friend's VPN offer. I wrote it on the page. This kind of content: someone is monitoring you we know this is your IP address you live in Berlin, Germany. When you use a MacBook Pro, you always like to go online. Especially at night is this time in your time zone This will scare people to death eventually I will say \"This is just a small piece of information we have about you Want to stop surveillance? Use this free VPN Then we and others ca n’t follow you. ”How scary do you see this? Don't you think this will make people download? Of course it will be when we are on the VPN site This increased the conversion rate by 39.14% This is incredible. All we did was display the information based on the visitor's IP. We don't actually provide too specific information and we even make judgments such as \"You like to browse the web with Safari\" \"You are a loyal user of Mac products\" or If visitors use chrome \"You like Google, it ’s a Google product Loyal users include Google search and chrome \"by creating an atmosphere of terror Conversion lifts my last suggestion is to ask customers and visitors to help If you collect emails through offers, most affiliates do n’t do this. I do n’t know why because most of the traffic wo n’t convert You want to gradually influence them with free information like \"If you do it for me X, Y, Z, I will give you this benefit. ”The subject line I used was“ I need help Can you help me? Also I have good news. \" I just wrote the email basically saying Hi John or Dennis I hope you can help me I want the world Younger I have a great skin care product rest assured I am not asking you Sell ​​it instead what i want to do is i want you to help me Let the world know about this product in exchange I will give you free samples You only need to pay the shipping cost, I will let you help Just let others know about this product Share links and more on Facebook and Twitter It's really simple people will start sharing and they will reply to your email And say \"Oh my god this is awesome\" and then they will blog and say How good you are then duang your traffic and sales have improved Traffic doesn't increase much but when someone recommends a product or service I find that sales will increase by an additional 6.41% I do n’t mean much traffic increase if you drive or get visitors Up to a million levels you will not notice Increased traffic but very high conversion rates for people who refer to your page Will change from a visitor to a buyer. This is what I share Let's enter the Q &amp; A session Thank you very much i think we should take the initiative To the audience we can invite you to speak This is a rare opportunity. We have two microphones here, although they are mentioned here to make sure they are clear. Pointing the microphone at you can ask me the most ridiculous marketing question And conversion issues remember I worked with Facebook I worked for Facebook and you guys did Facebook advertising. I also worked with Google. Help them sell AdWords so you can ask any questions I will answer \"Ask me any questions.\" Let's start. I'm talking about him, not me Jake came over and whispered in my ear, I will say it again Ask hello i think i have to It ’s all done because I had this situation yesterday. I am your fan is Indian called Solo. My problem is artificial intelligence. What role does it play in landing pages? Does it really work? Are you asking what role artificial intelligence will play online? Yes i asked on the landing page i dont think you will see in a short time There are too many artificial intelligence applications and you will see applications of virtual reality for example For skincare products you can display the product in virtual reality People can actually see the time to achieve this aspect of the product Will be earlier than artificial intelligence, at least I think so Because I see a lot of companies investing heavily in this area This investment is prioritized over artificial intelligence Besides artificial intelligence ... you will start to see the complexity Advanced things AI can increase your knowledge of a person such as IP Addresses are based on people's general behavior Knowing that someone in Brazil wants to learn English will make you see sales Maximize it and then talk about what AI people analyze Is data and the problem here is that privacy laws change You will see the emergence of the EU in the next three or four months Many new regulations we are already redoing a lot East and west regulations on service privacy will make it harder for AI to work But if you want quick tricks to boost sales now that everyone is an affiliate Will lead people to products and offers. I suggest everyone make videos for all clicks Button people do remarketing pixels because if someone clicks the button you know them Visited a landing page but because you ca n’t always be on someone else ’s landing page Put pixels they will limit you I recommend putting buttons based on button clicks You are adding pixels to this person because you can always redirect them to you by converting pixels Track them eventually if they have this You can show them YouTube and Facebook videos through remarketing This lasts 7 days to introduce the product and tell them if they buy What kind of service and experience will be the highest level I have seen so far Conversion advertising is something everyone should do And it ’s the opposite of landing page sales, because if the landing page does n’t make them buy This means you have to do the exact opposite This is the best way to convert this kind of person. This suggestion is good. Ask another question. What tools do you recommend for landing pages? What's your favorite? My favorite landing page tool? I often use Leadpages The click funnel is also good but the problem with landing pages is If you want to customize them, you can't use any of them, you just have to Find cheap labor on Upwork and urge them to do it for you. Thank you You are welcome while waiting for the next questioner I would like to ask you about messaging software What is marketing thinking? Will you someday Messaging software integrated into your funnel is effective, it translates well But for auto-generated chat sequences we found that conversion rates are decreasing I did n’t talk much about messaging software before Until half a year to a year ago I found that my data started to decline I thought \"OK, then I will share all these messaging software stuff\" for a while I have a click-through rate of 60% to 70% \"My click-through rate is 90%\" but my total is larger and simpler than messaging software The method is to push notifications, everyone has a lot of traffic audience and what I do is Just push notifications on the prospective customer collection page that you control And let people choose to participate. The conversion rate is really high. You just use the HTTPS page. Because then it is in the browser and people do n’t know what they accept And people usually just accept everything and then you can push notifications Gradually penetrate, for example, simply educate your audience to bring them back to visit more landing pages Let them translate to all your other offers Because once you have a skin care product And if someone buys it, you can sell all other related products to This crowd is a great way to get more profit from paid traffic I think the primary concern for affiliate marketers is Make more money from consumers in the life cycle, not just produce and then lose customers Yes, some people just keep producing and losing. I do n’t know why this is why I have a number of alliances. The company has cooperated and changed. This is because Facebook ads are getting more expensive. If this is not the case, because the alliance members are lazy, we will continue to work hard to establish new customers Of course there is nothing wrong with doing this This makes money fast and some of you are very successful. This gives you more power. But if you can make double money, why not? Exactly. Anyone else have a question? Hi Neil, can you get closer to the topic? Hi Neil I ’m Deepak from India. I have a blog called DigitalDeepak.com. One of my questions. What do you think of the future of SAS? Because I find more and more excellent SAS products Lots of free features to attract the market I've watched your lecture video on this and you said ... KISSmetrics then Mixedpanel is offering free products They defeated us by free of charge We are developing the tools we choose to participate in and we provide this for free we deploy 2,000 sites but then we have difficulty turning traffic into paying customers Even if you go to CrazyEgg you will find that they are providing Free products if more and more people provide in the future in order to attract the market What about more free products? So what do we end up with? Let the people in our funnel bring benefits if you provide free Convert to customers if you take the free strategy most of the 5% of SAS is 4% to 5% Will convert into paying customers. If your ads are really good, the conversion rate will be about 8-9% Most marketers say free when they do a free trial Premium trial account or free account then they will try to get you to offer Credit card information and if you do not provide them they will downgrade you to Generally free account but they will urge you to tell you that the trial period is over Their marketing will be strong and free and it works great because it can reduce Your advertising costs but if you use this method you have to optimize your funnel I want to say to everyone in the Alliance World I'm not too much an affiliate. I don't actually do much affiliate marketing. But I know a lot of affiliate marketers but you rank very high # 1 in affiliate marketing At least in the United States, I learned that ... because I do n’t compete, I can Seeing everyone's data, everyone will share with me who sells SAS products Long-term returns are highest but short-term returns are lowest It has a high conversion rate but this type of marketer finds that the customer ’s Full life cycle value because customers pay for one or two years for these companies ... Ask Affiliate Marketing When you earn a million dollars a month How difficult is it to sell? Let's be honest how many people think of themselves Can sell 4 times the profit? How many people feel like raising their hands Will it be difficult to find a buyer if you ca n’t sell it? If you do n’t find it easy Find a buyer, please raise your hands. How many people feel lucky? How many times can I sell for profit? Please raise your hand No one wants to raise their hands anyway I will share a little secret with you Do you guys know the valuation of my SAS company? Guess what Which company? How many times? 4 times! I can sell 6 to 10 times the revenue. It ’s crazy and I just need to make a profit to break even You can sell the company for 6 to 10 times the annual income, you think How crazy is this? The incredible reason is that profit is recurring. Yes, it is stable. It's more predictable. It's really easy to take repeated profit schemes to accumulate wealth. And the private equity firms that are buyers of these companies keep buying them. Earn profits from bank loans at 6% interest Then they will use your company's profit for example 20-30% profit To pay the bank loan and they will all own the company just pay 20-30% down payment and then sell it is still a problem with this model You can decline to answer this question. How big is your email list? How do you use Convertkit for email? Is that my email list on neilpatel.com? Or the total size? I will tell you on neilpatel.com Unpaid mailing list is about 550,000 active subscribers. Open rate is over 30% I do n’t sell to people on the email list so the open rate is high There are two people waiting behind us But only 5 minutes left Thank you very much Hello neil i'm chris i love your share Thank you very much. I remember you said sober dreams a long time ago What is a hot topic? Lucid dreaming yes yes i remember you said in berlin i will mention it again I was in Berlin at the time and I was curious that you have a suggestion that will help us determine the current Hot topics and discover new trends? Of course Google Trends lets you know What's hot is that it is very simple, you can use tools like KeywordTool.io and Ubersuggest If you enter keywords it will tell you about specific industries What are you searching for? It will give you the whole long list. This works great. Beyond watching people on Facebook stream What are you talking about? Don't look at ads. Look at people on the stream. Discussed Topics This topic usually becomes popular to check Google News Popular and hot stuff there is usually also popular Is to find a real conversation, yes, do n’t pay attention to paid advertising Pay attention to real conversations because the ads reflect what they want you to discuss Not necessarily what people actually want You ask, by the way you are great A small question. Based on my observations, you will study a lot of user behavior in all your works. Do you think today's market is getting stronger due to offers Do you think users will not be as good as they are now? The difficulty will get more and more but because the technology is improving It's like creating a more privacy bill that increases the difficulty But because the technology has improved a lot, you can collect more data So the basic situation remains the same because according to my understanding of your speech it seems You must take more steps to give your audience false confidence So you can actually get him closer to your offer I want to tell you that I personally do not make false steps But when I talk to people at the meeting they will tell me just tell They ’re the best way to convert any situation. No, it ’s not a fake step. I mean a setting step. Bringing closer to the audience makes users feel closer. Of course, you need more touch points. Just think about marriage if I propose to you now even if you think I'm great You would also say I'm crazy, right? Yes, if I go to know you and say Do you know? What's your name? Araluca, I think we took a photo yesterday. Yes i remember well If I said let's go coffee, you would say OK Then I invite you to dinner, our relationship will soon be promoted one year later If I propose to you, you are more likely to agree to the website. To create such steps you are more likely to get people to convert Because they will feel warmer and more comfortable for you The only thing you don't need to do is if you are selling a big brand like Amazon If you are Amazon you don't need this step because everyone knows Amazon Because comfort already exists because of historical performance because it is inherent Yes thank you Can still ask a question hello neil thank you for your wonderful speech and thank you Materials shared through blogs and podcasts my question is to you And Eric, what are your suggestions for selling high-value products? Such as training products that cost more than $ 2,000 Would you focus more on content marketing or Facebook Ads? You can do Facebook Ads with someone called Jason Hornick. Offer with a price over $ 2,000 usually allows you to get ad spend Double the income. I have never seen him before. I have nothing to do with him. When I advertise with him, I sell high-priced offers through webinars I remember I gave a speech in AWA or Berlin before? Anyway I think these two events are Berlin. I ’m not sure if they are one of the two. You can find the presentation if you can't find it you can email me i will send you Teach you how to make a perfect webinar file and its conversion rate is really good I think Jason helped me achieve a level of 500,000 or 600,000 monthly income It ’s very profitable and its effect is much better than content marketing My good friend Sam, do you know Sam Evans? The high price offered to him is worth millions Not 7 digits, but 8 digits and tens of millions The conversion effect is really good, you try and you will introduce me Jason Hornick, right? I ’m going to introduce it. I ’m looking forward to it. We do conference ticketing we think webinars Undoubtedly the best way to combine webinars with redirects is essentially Start by offering lower priced products to get people a little value and then sell them To more expensive webinars and our remarketing ... Maybe someone here is our remarketing target. I just can see this for you. It ’s this kind of remarketing. The return on investment is crazy, but we have to understand Is Cold Flow How Many People Want to Sell Through Webinars And get 2 times the cost of advertising? If enough people raise their hands I will do something for you now everyone is raising their hands If everyone emails the conference party Can I send it to you? Of course, send it to Eric @ istackholdings. I will send it to you. A series of emails that I use for webinars. Although you copy them, just do n’t use my name. I will send you my presentation I will send you webinarjam tips such as the exit popup box Fake chat records we createdWe even ping people when they leave the browser We'll set up ping notifications so people know they won't be distracted And a text reminder that I will send them all to you This way you should be able to achieve at least 2-3 times the cost of advertising Merry Christmas to everyone Merry Christmas Let us be Neil Warm applause thank you<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=FpM578W3ORw' rel='noopener noreferrer'>Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : http://mwhn.net/7-landing-page-hacks-thatll-double-your-sales-awasia-2017/</em><hr/></center>",
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      "body": "[Music] welcome everybody my name is Garrett Sussman I'm the senior content marketing major at grade US and today we are hosting a webinar with the cofounders of reputation loop the five day proof of concept for selling review management Jeff swear and Zac Andersen are joining us and they're gonna go through their strategy of how to sell review management to your you know local local business customers now next slide Jeff a little bit of context with reputation loop they are one of a variety of companies that were acquired by the Alpine software group great us was actually acquired last year so we're all now part of this Marta Alpine software group Marc tech and as such Jeff and Zac are working with great us to really bring their expertise their knowledge of this local review management space and the software that they built and kind of integrating it with great us so I'm gonna let Jeff take it away from here and he is going to dive into the five-day proof of concept one last thing we will be taking questions and answers at the end so stick to the end if you have any specific questions about you know how you can sell review management Jeff and Zac will have the answer so Jeff over to you awesome thanks Carrie thanks everybody joining us thanks for watching us here on the replay this is obviously a little bit different webinar because you've got us coming in here we've been working behind the scenes with great dentists for the last several months as we align platforms and start moving and merging our customers into the grandidis platform as we were talking with Garrett and the team and what we were doing with the merge of these two platforms is basically aligning ours into great us what we really came across was there some things that we could help benefit agencies on the greatest side and Garrett asses come on and give this presentation you guys you're in for a real treat today our agencies love this they are implementing it right now they've been doing it for the last 12 to 14 months or so inside their own businesses with some really great success so before I dive into the training and walk you guys through and realize as we go through it's a hundred percent training today I'm going to give you exactly what we're doing and what we were selling as an angle for reputation of to our agencies so for Zach and myself I'm the guy on the left I'm Jeff short but looking guy on the right is my business partner in reputation loop that we started Zach Anderson we started working with local businesses over ten years ago you know back since 2008 we have offices in Scottsdale Arizona which is me in San Diego California which is sac our motto when we started this company and all the way through is keep it small keep it all we want to have a lean efficient basically business model that was able to be built off of processes and systems that we could duplicate easy and then how team members got there replicate or focus has always been to automate and scale to be able to serve a lot of people and make a good profit coming in and have a high profit margin and our family and lifestyle are important matter of fact I'm going to four or five different places in the next month but I was actually going traveling for a bit by the summer as well and we like to spend time with our family in golf and do all that and that's part of that lifestyle that agencies and digital agencies are really into and that you guys like so let's tell you guys this because we align very very well and we understand where you guys are at and your pain points and your business because we both have digital agencies that sell to local businesses as well so well that's a couple of question for you it started here and we'll kind of go through these so you guys are applied to these as you go you know how many folks here have at least five clients you provide digital services for typing it yes if you do and no if you don't have an agency that big normally what we see here and then we're gonna see it again right now is we have about a 60/40 50-50 split on that for you know there's a lot of agencies they're just trying to get started you're just trying to get your first four five clients where you kind of break even and you're starting to see if this is something that you can do for yourself in your business and then there's a lot of you that I can see that type of didn't know as well because you don't have an agency that bigger you're you're trying to get there maybe you're a zero there agency here's getting started trying this out well guys question if you were typed in no is why haven't you closed more deals what do you think the hurdle or the barrier for you is to be able to not close at least five deals in your all right so we get normally answers and we've seen them again here you know I don't have a system like I don't have a process to be able to do that or not sure how to approach lead or what my sales funnel is those are a lot of common things that we do see we're gonna tackle a lot of those guys today so whether you answered yes or no the question I have here is who here on this call today there's a lot of guys on this call it would like a faster and more cost-effective way to close more deals and build a monthly recurring revenue source from your digital agency so I put a yes if if you want that so you guys said yeah so it's starting to light up I see all the answers coming yes absolutely for sure so guys our goal today is simple you join us today to show for us to show you guys how we get in the door and use our five date for the concept technique to prequalify and close customers those are some key factors right there and then demonstrate the software that we leverage do it and the software before we demonstrate to you to be graded on us so how you guys can use that inside of that so you guys a lot of you already have that your agencies here so here's what we'd like to do in the next hour if that's what that's okay with you well you're about to learn is in this multi-part training is number one in part one how to leverage a digital service that is not optional for business owners now a few years ago you could have argued that this may have been something it was optional it is no longer optional at all to cover that here in just a few minutes part two how we can guarantee a yes from almost every business owner we talked to part three how to easily qualify a convert prospect part for how to leverage technology to automate most or all of the process and part 5 how to use this to build recurring revenue and sales which is key basically you want to be generating revenue so you have money coming in on a regular basis you can go do the things that you want to do and know that you're not hunting to kill your next meal so in part one how to leverage a digital service that is not optional first of all the surgical service you're talking about is online reviews and you guys get that because you're in the greatest platform why online reviews matter more today than ever before because whether you guys like it or you use online reviews personally they must be an integral part of your marketing strategy for your clients consumers love online reviews and they use them daily think about you don't yourself and what you're doing they use them daily to gain inside Amazon product to accountants to doctors for me hotels and flights restaurants dealerships and you're going through and you're looking and some people are leaving those reviews if you are not using them you are definitely not on the internet and you're not shopping you're not going anywhere because reviews are everywhere across the internet it is now an integral part of shopping and looking and searching on-line as a matter of fact 86% of consumers read local reviews for business now this is a bright local survey consumer survey from 2018 you guys can see that a lot of consumers are using reason no basically eight and a half of nine out of ten read local news the positive reviews make more than two-thirds sixty-eight percent of consumers trust a business smart they want to see those positive reviews and 57% more than half need at least a four star rating so if you are looking at prospects or if you're looking for business to work with yourself if they have less than a four are you potentially gonna go somewhere else a lot of cases yes so that is a huge pool of leads from you guys know after because they don't have a four star rating more than half of the customers that are potentially looking at them aren't even going to give them a chance 86% of consumers think that reviews all of them three months aren't relevant this would be a key thing here as you go through this process because if they're not recent reviews in the last three months they're also being ignored because they've been six months nineteen months ago and it's a business gonna change or something could have happened so let's a little bit about local search factors and what Google looks at when they're looking at a business with Google my business and everything that's all taken into a cup into the all-encompassing factors of this first of all they look at location proximity the distance of how far the potential search result is from the device so what they're doing is they're looking at your IP address on a computer on your mobile device your tablet your iPhone your Android device your Google pixel whatever it is they're looking to see where you are in relation to the nearest solution the problem that you're searching for so if you're searching Corvette if you're searching for a doctor if you're searching for place to get your hair cut we're gonna give them somewhere closer to you and you guys all seen this and they've gotten really good over the last several years and then is it relevant to the search doesn't search result what it's typed in obviously that's pretty simple right there next one here is the business prominent based on the information that Google has about the business across the web like links articles directories and then even the Google review count and score are factored into local search rankings so that means that reviews are not optional the more reviews and positive ratings they have that will help improve the business's local rankings and it's been proven over and over again now online reviews matter a lot and we talked about this several years ago in our platform I call it the three RS to online reviews they must be real recent and relevant what that means is they must be from real users and google has gotten away from all the anonymous reviews and things like that there's recently purging those out of the system a lot of the other sites need you and require you to log in to know you have a real profile they must be recent within the last three months and they must be relevant to what that searches so if somebody's talking about auto mechanic but they're on a hair salon site that's not going to be irrelevant a review and the quality quantity reviews are also taken into consideration so these are the factors that you guys need look at when you're talking to your prospects when you're looking at how you're positioning your packages and your offers of how you're going to get real recent relevant reviews for your customers now which sites should you focus on for review generation for the five-day proof of concept we focus on one site and that's Google because it is the one that almost every single business has an account for they have a Google my business account they understand it they have a relationship with them and they know what they're doing when it comes to log in with a Google account and setting things up and it's the most prominent obviously when you come down the search engine so we're going to Google now we're looking to find hey how do we get that yes to get the business or to get them reviews on Google to show them that we could actually do this for their business and generate them those online reviews which helps boost the ranking which helps prospect so how can we guarantee a yes from almost every business owner you guys like to know exactly how we position our quote unquote offer this is the cornerstone offer that Zack and I offered during this process when we narrowed down our proof of concept from 30 down to 14 down to 10 to 7 and then all the way down to five days compressed our sales cycle family yes you guys like to know exactly how we position that offer I see that they keep it up here so we can see you guys are typing in yes as you go absolutely all right thanks guys all right get a pen and paper write this down take a screenshot this will be on the replay as well could you learn and repeat this elevator pitch this is literally the two sentences that you need to memorize be able to sell and pitch what we're talking about today it is this simple we help create more reviews for your business online give us five days and you'll see results it's that simple that is how we guarantee yes from almost every single business owner I talked about the different psychology pieces behind this and a little bit but if you can write this down and memorize it we help create more reviews for your business online give us five days and you'll see results it's that simple this allows you to do several things in this process so bring this back up later on again if you guys have read it down but we helped create more reviews for your business online give us five days and you're see results that's you literally go to any Chamber event you can literally meet somebody in an elevator and tell them what you do if somebody asks you what do you do for your business you don't default more I say oh I got a digital agency or whatever we helped create more reviews for businesses online give us five days you'll see results that's simple and then you can forget that hey how do you do that or I'm more interesting can you tell me more about that you're peeking their interest with that but with all that I'm gonna give you your best chance to kill it by going out there after the traffic that's setting up and we're gonna use and leverage law reciprocity in this process in that five-day proof of concept that we're talking about now your best chance to run traveling and get people in your sales funnel and to run this writing flu concept we're gonna go from good to better the best right good run online ads me a Google Facebook Instagram send your landing page maybe give them something away or tell what they're gonna do and get their information but it's just it is it's called and yes they're searching for you but they're looking at fifteen other things another way the exact and I I've done this really well before is called email prospecting would one by one or in mass finding a solution where you're basically reaching out ask me business and they like more reviews asking what question would you like more customers leads on a regular basis it's pretty good but that you go through that process where you have to then call out read each have them come back and go through and it works a better is online webinar through or one-on-one screen share demos now those are great when you get a large group with the one on screen share demos we have our sales team that we had doing these kind of things and you know it take some time they got to follow up and do all that but if you want to get the quicker results the better results what a local business owners like they'd like to know that you're in their local area that they can come spine stop by and see you or you know they think to think no mind is either never I come by they shake your hand you're face to face because they do business face-to-face with their clients as well in the digital space we get so used to being in our own distant areas that we forget that the business owners want to see somebody so in-person at a trade show or an event booth or a Chamber event or something like that works really well because you can use that elevator pitch we just talked about even best speaking in front of a live group an event to chamber a networking group positioning y reviews matter today more than ever before nation works really really well because not only are you showing up in providing value up front but you're introduced as an authority in the space so you come in with leverage showing that hey this person knows what they're talking about they've been invited by the moderator of the group or the group itself or whatever it is to present on this topic that gets your foot in the door and allows you to give something a little it away for free now the psychology behind the concept is we use a no risk trial and the law reciprocity to get that yes from almost every single business owner so here's how you position the proof of concept and set yourself up for success first of all simple cells basic blocking and tackling and we talked about this in our business together for several for several years you want to say laser focus and you want to keep simple pricing models do the same thing my agency today we say focus on just one thing that we're selling and we have simple pricing models so it's easy to understand so that way you're not talking about money and price into a business they get on your packages and they know exactly what it's gonna cost we use our 10 second elevator pitch I mean guys how hard is it to give away something for free you're gonna say hey look give me five days I'll work for you and I'll generate you more online reviews and absolutely no risk what business owner wouldn't like to at least see you try I mean I met with one of the biggest flooring companies in my state and it was on a no risk trial to him and he was like well doesn't cost me anything no one gets in his door no one gets a face-to-face meeting with him but I was able to because I was giving him something away for free instead of asking for something face-to-face then you let the product sell itself we're gonna show you guys how to use the five-day prove the concept with great done us the platform how really stupid simple it is this because reviews are an option and we don't give them a login to any of the platforms or anything we ask them for one simple thing if they can't do it they don't meet our criteria it's literally that simple process and then they start seeing the reviews come in their Google I business are doing the email alerts so our pops up on their site or their district seeing more on their other Google search this reviews aren't optional we I talked about this and then they started asking about how much this is gonna cost or what things are gonna do in this process and the five name from the concept in the trial period the initial five days it's absolutely free today we're sat down oh five days let me see that I can get you results and we're going to come back and sit down and go through that process now part three is very very key here because this actually puts you in the position of power over the business owner and we're gonna show you how to easily qualify and convert a prospect so what exactly qualifies prospect of somebody that you want to work with or that makes them a good potential client or customer of yours so don't make things hard on yourself you want to decide who you want to be the customer you can say yes or no because if somebody keeps harassing you every single day if they haven't paid you money yet you have no problem walking away and saying sorry this isn't a good fit for us or I don't think I'll get you the results that I want and you can walk away but the thing is when I look at a customer and set up I'm gonna work with them or might be happy working with them or how this is gonna go I basically say can I answer yes to these three simple questions and write this down guys number one are they easy to work with we recent a carpet cleaning guy come to my office and he's been very very difficult to work with where you know he asked for one thing changing his mind and does that we basically said this guy doesn't fit the model he's not somebody that easy and is easy to work with because he's calling changes mind or awful even collapse manager and you know ask for something different and you know we've had to basically put put our foot down say sorry you don't meet our criteria and move on number two and they get me the one thing that I need for them for the five day proof of concept here's the one thing that you need you need a list of their most recent customers so restaurants this may not be a great set for because they don't necessarily have a list of most customers doctors dentists dealerships accountants anybody that has a high turnover especially during certain times a year HVAC you know Mobile Detailing those are all great industries that go after all we do is say hey look all I need is a list of your most recent 30-60-90 customers and the reason why it's a 30-60-90 is depending on how busy they are obviously the more you can get the better because you're gonna get the better results but you want to make sure you can get them the results so you want to see them getting those results the hottest needs are gonna be sorry the hottest customers gonna be within 3045 days cuz they remember their experience and then the last thing is am I able to get them the results that I promised what we're doing with this process is we're telling them give us five days we're going to get your results here's what I need from you I need to list your most recent 30 customers I'm gonna put them into my system I'm gonna send out a feedback request to be able to see if they're happy or not and then get them to go to Google to leave you an online review if you do this and the list isn't responsive or they're just not legal reviews and this might not be a good fit or a good industry or locale for you because you don't have to work in your own town but this might not be a location that's really prominent on using reviews for you know going online you leaving reviews for their customers in that specific industry know if that doesn't work and you can't get the results you promised then they're not a good fit but if they're easy to work with where she means they get you their stuff they're not harassing you and they understand what you're doing you can get the list of recent customers and then you can get the results that are the three yeses that I need say this is somebody that I would like as a prospect to turn into here's what's the number one factor for success its execution if you can't execute a gameplan you're not going anywhere you can basically do paralysis by analysis so everything I'm trying to create all these things but if you can just do these few simple steps you guys are going to see results so here's your steps to qualifying and closing prospect first of all step one is instead of a system to act their recent customers for a review so you need to set up that system so that there's something in place and that's gonna be great down to the platform where I show you how to do that here just a little bit step 2 let me just start about you get a list of the past fourteen thirty sixty ninety days of customers depending on the overall scope I'll be sure the more the better that you can get them you're gonna get them quicker results upload this list to your quote-unquote system to ask for review we always talk about the black box right black box in black box out when you're talking you've got the first time you don't need to describe everything you do know and all this other stuff you need to literally just say hey look we're gonna put in our system we upload your customers we're gonna ask them for reviews and when I get you guys reviews online and then you offer them the same service after this five-day period that you just did for free for your price to continue on the see reviews coming in for their future customers because you've proven your value and you've given them results now a lot of people say well you just give it to them for free why are they gonna pay you because they want it to keep coming you've given them a taste so the number of reviews you can generate for them and then you're gonna do this on a regular basis for them to have new reviews coming in remember they need to be real recent and relevant so you're going to do that for your prospects now the key here and this is why we do it within five days basically one business week is a show your customers results fast so to do that you have to automate the process and you have to have a system in place so we're going to show you here and have part for how we use technology to automate most or even all of the process and with that you guys want to see the system that we use to close deals type of the yes in the Box in the chat box here I'll head over Garrett on a nap him login and I'll show you the system and what we do all right we got some guests coming in all right you guys are alive so Garrett do you want to take the screen over from handsome Jeff yeah that sounds great perfect yeah let me I will take over awesome awesome strategy and I think everyone here really appreciates kind of the key you know it's interesting with with all the bells and whistles that's your point that great us offers the key is the simplicity right is really focusing in on what you're gonna deliver and so when you're looking at how great us actually operates the key is making it you know as simple as possible if you're gonna be doing this for a bunch of customers you don't want to spend a ton of time setting up the system and so with great us we make it really easy really streamlined once you even get your first one set up it's that much easier for you to just duplicate existing templates so what we're looking at here is a little under the hood behind the scenes what you're gonna be setting up for these clients that you know have given you the opportunity and say they want to try out so I have an example of the review funnel landing funnel and especially when we're focusing on Google for instance and we can even remove facebook from here we're gonna remove any sort of segmentation so when they come to this review funnel they're just going to be going straight to Google no distractions we're just gonna get them Google reviews now down the line in terms of retention and after this first five-day approval concept then you might start to focus on some of the other review sites but right now it's all about Google so the way we're gonna set this up is I'm gonna create a brand new business I'm gonna say you know I've got my Rocky Hill in which is a local New Jersey restaurant that has the most amazing burgers I were gonna create our little short name here okay and then so you can either use a default setting or once you set up your own profile you can basically very easily copy from another profile it saves you that much more time because remember the key is all about automation and scaling especially as you're adding significantly more significant more clients so we're gonna hit submit here the system is gonna set up your profile now remember for all of you who are using the white-label version of our service and so we do have a free version where it's really just a matter of setting up your own sub domain or domain that'll point to your own website and brand that is what's gonna be the review funnel for these clients so you know you're top of mind you're gonna see instead of great us here you're gonna see whatever code subdomain or domain is set up you see the very simple the very simple layout here here's the segmentation so we're just gonna go right over to setup we're gonna switch over to the big button so we go directly to the Google that we want to we're gonna come right back over to our links and we are going to connect a location so look how see this is you go to connect the location you clear you type in your business Rocky Hill in there it is right there pop it up okay looks good continue it's going to give you in this first set up the top seven sites so these are the three major sites of Google Facebook Yelp and then it's going to cover all the Directory Sites so we do that go to Rocky Hill in and then right away it's very easily just populate so it brings it in there you'll see the Google options and then right now you have that link that'll be able to generate the reviews so we'll go in there we'll remove the other sites so now we just have Google as our go-to and as you can see if I click here it gives you the instructions so people because sometimes people don't know how to write a review so here it makes it very easy for your for your clients customers to leave the review on Google really simplifies the process take them right over to their Google my business listing and look I'm already have it right here where I can just select my five stars and leave a great review you know upload a photo so it's that simple we have the profile set up now you can do any sort of custom customization of the content like if you want to change any of this written copy here and also you'll be able to put your own brand in the footer there as well so in the set up you can actually change that and just put your power by and then put your own custom power by however you want that to be or you can just remove it all together so really easy took a few minutes we've got our system set up naturally if you down the line after you close this client and they become a customer and you want to add all the other industry specific review sites it's really easy to do that as well but we're just focusing on Google right now so the port that Jeff brought up was the whole idea of you know what do you need and that is a list of your customers names and emails or phone numbers so in order to start sending out those review requests invitations you just come right over to the review request you have your CSV we're gonna put in our name of who the emails are gonna come from you know because you want to make sure that you are personable and that you know that they know the business that the email is coming from so we'll do support at Rocky Hill comm and then you can have a reply email the nice thing is for the for the customers if they do get any sort of replies to these emails you know it does go right back to them so we continue the emails up and you will see the three email seven day template that we're going to modify quickly for the five day proof of concept so that's all this up you'll see that we have under emails here we have all these templates that are really you know simple and straightforward they just say thanks for choosing the business name which is rocky hill it comes right in there based on the business name that you set up in the first place I'd like to personally invite you to share your experience your feedback not only helps us it helps other potential customers takes only a moment and would mean the world to us they click that Buy and it takes them to the review funnel straight to Google now you'll see there are three emails here but the whole thing is customizable which is great so you can choose the Daisy one and once you have this initial system in place then you can just duplicate this profile so say for instance we only want to do for the five-day proof of concept we're gonna remove the third email and we're gonna change the second email to day four because we do remember we do want to make sure that we give people the chance to leave the reviews before you go back to your client and show them the results so at the end of that you're gonna have all these great google reviews that have come in once you get that list of 30-60-90 customers the way you're gonna add that is by clicking this upload of CSV file or xlsx for anyone who uses Excel you'll just have it simply formatted with the name and the email address or the name and the phone number or even both and then you upload that and that'll go automatically and start activating your recipients to receive that first email immediately and then a few days later that's when they receive the second email and you'll be able to come in here and just for yourself you know the activity you know is are they opening the emails are they clicking through you know are they going all the way to Google you'll be able to see all that information right here so that's good for unit you to bring to that final conversation with the client when you're ready to close now we also have the phone text which is really easy to set up you just add that and the great thing with the text is because we're all working with our local clients you can actually add a personalised phone number that you'll receive from great us you choose the area code and then it'll find an available number that's based in that that location so you know when we all do receive our robo calls and our and our phone calls that we screen if you see a number that comes from a business that you recognize especially via text you're that much more likely to click the link go to the review funnel and leave the positive review and then finally going back to the closing meeting at the end of the five days you're gonna see all the reviews populate and so it's gonna pull it in and you're gonna be able to report to the place so I just did this one you can see this is actually kind of a perfect client or prospect because they only have one Google review they have a three star rating and when you think about what Jeff was saying you know most customers want to visit at least a four star rating business before you know they even consider using them so you know right now seeing only one review and three stars for this Kentucky Rocky Hill Inn restaurant chances are they're not going to go and visit that business so after the five days you know you get this up to 10 15 20 reviews to pay on how many customers that they generate for you and you up this star rating a little bit I mean if you get it above four stars it's gonna be easier because you have such a low volume quantity of reviews here that clients most likely going to you know seal the deal and as Jeff mentioned as well one of the key aspects with review management in general is the recency of the reviews matter so even when that five days is up he's gonna talk a little bit more about that but it's a recurring process there's a value of continually getting reviews for these customers so that's pretty much the standard like free five-day proof of concept of how we're gonna use this review site for most of you who are customers there are a bunch of other bells and whistles that you can start using for retention as you build out the customers once they're signed whether that's sharing the positive reviews on Facebook sharing the positive reviews on Twitter you know being able to respond to reviews all these great details but when it comes to this initial selling as Jeff mentioned it's really about getting those first Google reviews in the first five days so I'll send it back over to Jeff to kind of take through the last part and then we will take some Q&amp;A pop this up right yeah yeah see that lets see an actual slide Garrett yep looks great awesome all right so let's talk about what we've covered so far first of all part one how to leverage a digital service that is not optional for towlines online reviews it's not optional in our space anymore if your digital agency this is the key component to your business part two how we can guarantee a yes we almost every business owner by positioning and framing this file a proof of concept where you're leveraging the law of reciprocity you're giving them something and showing them results in advanced and that is comes into part 3 of how to easily qualify a converted prospect can they get you the three things the one thing that you need and you answer the yes of those three questions and then part four Garrett just walked you guys through how simple it is for leverage technology to automate most or all the process we're great at us you can create one template and then just copy that over over and over and over again so you can be putting in multiple basically trials a week and then converting the ones that are actually seeing the results from there and this is a great platform and a great system to be able to do that and use and leverage for the five-day proof of concept so in part five as you go with roll to the last end of this last bit how to use this to build recurring revenue and scale well we talked about the online space and digital agencies offering digital service so local businesses a fortune a lot of people don't do what they're teaching fortunately for you guys here on this call myself and Zack both temperature agencies and we're selling it to local business owners we built a platform around that and granddad us to the same and you know obviously the line as we've set up so we know what the overall objections aren't we know what's the business owners are gonna say and we've tweaked this over the last five plus years now to be able to get that now type into the chat box you guys see us have gone through the first four parts of this I'll show you guys how to but I want to know how much do you think you should charge how much do you think you should charge for a White Glove service like this how much upfront per month whatever it time it in the chat box I'll give you guys just a few seconds here as it pops up so all right I can't come in oops 129 per month 200 per month 195 per month nine ninety five to twelve hundred a year okay all those are good answers you guys are under valuing yourselves and then here's why you're offering a white glove service that is two hundred to three hundred dollars a month for what you're doing because you're generating the more of using you're generating more business and you're doing all the work for them yes it's easy on this side that's the black box that's the system the quote-unquote system that everything's going in out of you are leveraging that for them and you're doing all the work all you need from them is a list of recent customers every Friday or every Thursday to be able to send out and you get that you can put it in the black box without the black box do the work and you're basically uploading it in the system this is like 200 $300 a month service so if you're at $1.99 $2.99 yeah if you want to do the annual plan and discount them down you're a little bit on the low side I would say but you guys can offer that service know what your margins aren't set up but I can tell you right now we have dozens of agencies if not more that are charging 200 $300 a month probably he's doing this where they're using the proof of concept everything is built around what we just showed you today using some very similar what Garrett just showed you to charge to hundreds of 300 dollars a month that should be your window you can start at 299 they come down for a sale for 199 if need be and anchor that price up to 300 and run a deal or something along those lines but you remember you're doing all the work for them they're just getting new google alerts that they're getting new positive reviews into their system so that's how you're gonna position this and you want to make sure that you charge what your value is don't let other people tell you that your value is not at that level because what you're doing for a business owner is at that level so here's how to set this thing up where it's a very simple strategy for you and we show you how to position that per concept where it's setting you up for success every single time our very simple strategy allows you to prequalify the business site we talked about are they easy to deal with are they calling you non-stop or are they able to actually listen to you on a regular basis and basically get you the one thing that you need it allows you to successfully close and retain their business because you're leveraging the law of reciprocity you're literally giving them something in that trial in that period of high value and then to continue it on it's only two or three hundred dollars a month for that for you it takes just a minutes per week to fulfill per location one of the guys we talked to when we started pushing this out we were doing seven-day he was doing fine during the time we and we kind of aligned the two plans with this is you can do an outsourcer you can create and even automate this process where an API is doing this or you're just uploading it you'd have somebody do it you know Thursday you know morning and your office just call up the business owner or set out an automatic email to go out to be able to get that list back to uploaded that's very very light work for you for high value for the business owner and the really cool part about the proof of concept it's in I'm doing this in my agency right now is it allows and affords you the opportunity to convince a business owner to give you a try even if they're using another agency another platform or you know corporate give them something else because it costs them nothing this is a no risk trial to them you're going to prove you're worse and you'll be able to eat here for the door and if you can get them better results and somebody else is doing with your concept then there you go you've now proven that you can do a better job and then you can basically bring them into our fold underneath of your agency key factor in all of this and this is how we were able to grow our business so successfully this less is more a lot of people creates and complicated funnels and all those other things we're gonna follow up at this part here don't over complicate your sales process keep it simple Dover complicate the review asking process keep it simple like day one day three or four works well because you're not gonna email a customer every single day or do a fall just keep it simple you learn about the client and validate if they're worth working with so if you are working with a client and they're calling every day or you can't get the results it's not a client that's worth working with you want to learn about that you want to ask some questions about their business so if you're in this model you're now sitting down after the fighting room concept and you've gotten them reviews this is where you just ask a few pointed questions and this is all to pay on the package if you want to offer you know so it should go ahead and this social sharing or if you want to set up you know something else inside of grado system when the bells and whistles have them tell you about their business and just listen figure out what's important to them if reviews are important I mean you're getting them reviews they're gonna be handing you a check there be swiping their card right there for you on the spot but if there are some other things that are key factors well you know we're really big on Facebook well I can take those positive reviews and share them on your Facebook page how would you like to have your most recent raving customers pop up on your biggest I'll ask that to you is your Facebook page correct yeah I can do that for you let me show you how and you walk them through but listen to the business owners and see if they're able to help you get going and then set up now your goal is to get results in advance by creating online reviews that's it it's simple that's the only thing we look you do hear the way we do that is we recommend our system using yes no yes no question are you happy with your recent visit yes or no you can do it with one to five stars as well but for us it's a simple yes/no and we tell them look we do everything for you the only thing you need to do is provide us with the name email and cell phone of your customers if they're unable to do that or they don't have a list of recent customers they can potentially start gathering them and you come back in a month see if they do it if not then there's nothing you can do and then you love no hey after this we'll sit down at five days it is absolutely free today remind them hey look it's absolutely free today we are going to set this up there's no risk to you let us try it out and see what happens it's a very very simple strategy guys it allows you to prequalify the business where you can successfully close and retain their business because you're getting them as results on a regular basis Thanks just minutes per week to fulfill per location and allows you to scale and it even allows you that opportunity give you try if they're even using a competitor of yours so let's go over the QA part Karen I know there's a lot of questions that have come in I can see that there are some I can't quite see them because of how I'm sharing my screen but do you want to pull up a couple questions or maybe answer them as we go yeah absolutely um start off and I think Jeffrey here had a great question about finding actually finding the new clients so like you know you mentioned some great ideas in terms of your local chamber and doing your events what are some other ways you know if people aren't doing events right away that they can actually find prospects to pitch a lot of things like the the Chamber of Commerce and those type of guys are really good cuz you can go to a networking group of things like that if you don't want you out of your house you can reach out to a business cold and you can literally go out and ask them through cold email hey are you can you handle five new leads per week or you know are you looking for new clients or you're talking to a doctor or a dentist are you accepting new patients you can ask them those type of questions and to get a cold email reply that would say yes or no or we're more into you know looking for clients right now and then what you do is you then spin that second reply back to you and say hey look we're able to get your results if you'd like I can show you you minutes of your time and then you schedule one of those - I think I think we we miss you yeah we will definitely have the recording available for everybody so no problem there question came up from Eric is how can reviews be quantified into leads for the customer so if you have a more advanced customer who wants like those types of metrics how do you typically approach so with us it's hey look if you're showing up we leverage it to where your position on on Google is right and people are looking at the most recent real results if you're at the top you want to stay at the top so you do anything to stay at the top that means generate more reviews that are recent and real and relevant if you're not by doing this we're gonna help boost your overall ranking the high you are in the pack the higher you are on the overall organic search that's going to show you that you have the ability or that's gonna show that client that you can get them up there and go so we you basically talk about where they're gonna do on the search side not necessarily hey where are you at when it comes to you know we got 20 degrees or 40 reviews things like that another thing that I talk about is I go back to that bright local survey that we put up earlier and I'll say hey look you're sitting at three point nine or four point two if a customer comes to look at you what are the chances that if you're at four point seven and your competitors are four point two who do you think you would call first to be able to get into that that product basically give another sales funnel to be a prospect so I make sure it's it's highly important to understand what they're looking for and that's what that little consultative piece of it is after you've gotten them the reviews because you want them excited a lot of people walk in with you know we're gonna go try to cold pitch them and show them that we can generate the reviews and sell them reviews you're not selling them reviews at this point you're selling the five-day prove a concept to let me show you that I can get you results with this and then if you would like this to continue this is what it is so you can really simplify and dumb it down too if you'd like what I just did for you for the last week to continue on this is what the cost is per month and then the secondary and tertiary results of getting ranked having higher scores having recent reviews will all compound above that but you really got to keep it down simple thing and make sure you keep them focused on that that laser focus of what your one piece to this puzzle is which is I'm going to show you I can get you reviews the next five days we'll talk about it after that that's when you can then in this case we graded us bring in the report show them what they look like you can pull in the other aspects but that's where it becomes consultative Garan and it also comes to where you're basically asking them questions and having them talk about your business and open up some of those key points that maybe you weren't aware of in their business or setup because you can go to a car dealership and they're selling 150 let's just say they're selling 150 cars per month that's just a couple per day a handful per day and they all do that all right so your car dealership and you're selling 150 per month how many reviews are you generating well we're generating 20 well what happened the under 130 you know if you have 17,000 reviews online in the next couple years versus your competitor has 50 reviews that there's a huge difference there and people will know you're actively working with your customer so it really boils down to the industry we are talking to you and getting them into the Friday April concept and then getting yourself into the conversation to understand their business and what they really want in their underlying reasons and that's part of being a digital agency and understanding that you're consulting with what digital services you offer are best for them that's see that's the very point it actually leads into the next question Jeff which is and I'm gonna kind of recon text this it's not on this one but it's just they said they have a client for the last few months who hasn't seen positive results are some clients just not a good fit for the service and since you slightly addressed that I think a little further of like at what point do you you know say goodbye to the client like at what point do you realize you know the client isn't gonna be happy with the results and you know maybe they're using other services maybe they're not how would you handle that situation of what it's up to you in your business in your in your bottom line right if it's taking a ton of your time and not adding to your bottom line it's killing your margins if they're paying you a huge amount like thousand dollars two thousand dollars a month and they're just complaining once in a while I would continue on to see if you can find different ways the results may be tried every angle but that's the story your margins huge there it's kind of an it depends answer right it depends on the individual situation of you in your business and what you're willing to put up with in the five-day proof of concept it's literally are they easy to work with can they get me this list and can I get them results those are the three things I look for and as long as they're easy to work with and we can do this then it's hands-off when it starts to become difficult or they're no longer we're easy to work with and it's time to say goodbye yeah I think I think that's fair I think that's hard for agencies when you're when you're trying to fill out your client roster but I think the reality of it is helps everyone the long run yeah you can't you you are you early on if your agency was less than five or six clients you don't want to lose one because you're losing 20% eighteen percent of your business right you don't want to lose that it's a hard decision but sometimes getting rid of that one opens up the door for so much more because you've got mental blocks you've got things that are in your mind you've got prejudice that this is going to be the way my customers are you get rid of that one paying the buck customer and you get one or two really cool ones your business is gonna start to continue to grow and then take off because now your perspective of who your client is it's not a pain in the butt it's somebody that's actually easy to work with and you want more of those we're getting a lot of great questions now - it's always like you know as we get towards the end it's it's I want it I want to answer all of them but let's do a little rapid-fire as we get towards the end of the session HIPAA what's the best way to work with medical professionals make sure that the platform you have has HIPAA compliance and is HIPAA compliant and what we say is look if you are giving us a customer's name email phone number and we're putting them in the system we could do it through an API that passes it but figure out what that that compliance looks like for that particular business we don't know if all you have is their name email phone number if they start putting the information out there then obviously they're they're putting their information out there but not not you but that's that's kind of a tricky one to make sure that it's the industry that you're working with what the what the regulations are obviously what you know what data you have of the client passing and then obviously for for graded us what that platform looks like what you guys have is your own Ava compliance inside of that so that it's one where I can't really speak on behalf of another platform so talk to obviously the business talked attorney if you have to and then and see what the the platform itself has for you know HIPAA regulations and what they store and what they don't do and all that kind of stuff so unfortunately I can't speak too deep into that one beautiful no worries I mean it's it's if that's why the industry is tricky it's it is regulated you have to you know follow the guidelines but a lot of it is doing your own due diligence so real quick Mike last about review gating I know with great us we have like we're showing the direct to Google workflow that doesn't sort of separate or gate the different customers but what do you say to review gating what are your thoughts we follow the Google appliance you're on Google so follow their terms it really hasn't if it hasn't affected look if you're gonna played at that platform follow their rules don't get yourself or your business in trouble you probably work around but there's there's no reason to play by the rules and that helps you with your customers to don't play where you know you send one to Google them or not at least leave Google as an option most customers that are negatives that leave feedback they are not going to go to Google plan they're gonna hope that the business owner gives you know gives a reply and go from there we very rarely see a case where that we would even care about review gating because most customers that would leave a negative you are gonna do it whether you ask them for feedback or not and then that's what review monitoring is for the other component one of the other pillars of this when you offer a package so follow Google what their compliance is and meet the rules that's that's our beautiful and in terms of the social media that you mentioned we're asking about white glove service how do you incorporate the social media sharing for them without having access to the backend dashboard I'm not sure how rep loop worked but he wants to know when you their login credentials and to that Michael yeah you would need to get the clients law incidentals how would you handle that sort of situation Jeff if you're still on would you even address in the five different concept of wait till you've closed no I don't do it that's that when I talked about we talked about social and added those digital things that's in your consultative meet up after the five days after you've gotten the results and they say then you're listening to them you're gonna need to get their login or have them add you as an admin to a page to connect or you know get the login to connect and then and then be out now change you know it's the you can't log back in but that's part of the package on the backend and that's the additional upsell or something they could get you to a close or something along those lines so that's the important piece about that is that's after you've proven the concept singular focus narrow road blinders on for the five day proof of concept you are literally basically saying we can generate more reviews for your business give us five days and we'll prove it to you like that is it you know we generate online reviews of local businesses give us five days and we'll prove it thing all you have to do don't do anything else that's how simple at it right yeah it's you once you want to do all that other stuff that's in the consultative piece and that's part of you and your packages and what you want to do and have those preset to know what grayed out us can do and what you have available to you so when they say those things it piques your interest and triggers the ability for you to talk about that in your sales process and most of our agencies and I'm sure this is the case with you the digital services agencies have other services that you're eventually going to get to when you have that consultative process so you know that's when you bring up the SEO the social media the other services that compliment are complemented by review management you know that's where you go thereafter yep that usually can come in the 30 60 90 day window too because if they're you know if you get on the reviews all sudden you're off from $1000 package like oh I did want to sell them what they just got proof of and then prove your worth and then upsell them the next package or they'll come to you and say hey can you do this and then you know in the process if they're asking you those questions hey can you do this then yes or no or we can you know find find your solution problems yeah last couple questions what are your top three industries that you like for this service that's always a big one because I had a bunch of dentists and their automotive was a huge one for us and then you know obviously chiropractors are always good anything with a high churn so I would say Dennis automotive and then Home Services was a really good one so a lot of pest control that I ran and they they ran this hard and saw a lot of reviews coming so those are the three so home services dental and automotive are the three major industries I would if I were starting out if I here's the other thing too if you know people in different industries now you know somebody in the insurance industry or the real estate industry or things like that you have an in to get in front of people to speak don't not go to those guys because that is a way to get yourself in his authority but if I was starting over and knew nothing and had zero connection so after do you promote a DIY and di FM pricing on your website what do you recommend with how you promote it it's done for you would be that the key factor what we found and second I learned this over the last several years is we've given them logins we've had their office manager do it and say that they're uploading lists and stuff like that but when they're not we actually built into our system uh-huh to be able to tell if they were actually logging in or not or doing it and you know we can say that hey look we're not the doctor can call you and say we're not getting results you guys are doing we need to cancel your service or say well your front desk hasn't been uploaded to customers or they haven't logged in in two months oh no they're telling me they're logged in there you're just not getting us results then we can show them that hey look your they didn't log in here's the proof they haven't even uploaded a list in two months and that promptly changed some attitudes but the that shows us that the do-it-yourself model is difficult to keep a client happy when all you have to do is this one simple thing a couple minutes a week so we focus on the white glove done for you where you can charge more versus making that commodity where you're just getting a login and if they do it they do it they don't know that's great if you want to do a huge volume and don't they care about cherry but realistically you guys are in a local space with your business owners you're offering a digital service you're going to want to do it for them and it's not that hard it's only a few minutes per week per location just upload a list and you're done so that's great um I just want to thank everybody for joining us today really appreciate the time of Jeff and Zac to come and share their expertise on working with various agencies and how they sell review management really appreciate it want to keep doing these webinars having these Q&amp;A is at the end if you do have any additional questions that we did not get to feel free to email support at grave dot us and I'll make sure it gets in front of Jeff and Zac or I'll get an answer and get right back to you everybody have a great one Friday and enjoy the rest of your weekend thanks again Jeff and Zac thanks again for everybody who joins us this is Garrett signing off and grade us goodbye [Music]<br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : http://mwhn.net/the-5-day-proof-of-concept-how-to-sell-review-management/</em><hr/></center>",
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      "body": "Ok, So this video is all about website design. And 5 hints, 5 hacks, 5 tips to make your\r\nwebsite look like it was designed by a professional. Even if you really don't have any design skills\r\nat all. So let's go ahead and jump right into it. And my first tip. Hint number 1, is to create a color palette. And if you are like me, colors might not exactly\r\nbe your thing. I mean if someone were to tell me to come\r\nup with a color combination. I would probably come up with something like,\r\nI don't know, uh black and grey and maybe a little bit of white. (laughs) Really not good with colors, but\r\nif you want to make your website look great, using a great color combination can be a great\r\nway to do that. So how do you come up with a great color combination,\r\neven if you're not good with colors? One thing that I have found that is extremely\r\nhelpful for this, is a tool called Paletton. Let's go ahead and check it out. Ok, so this here is the Paletton tool. It's a really simple and easy to use tool. Basically all you do is you pick a base color. So right how I have this base red color here. And then you can just choose from either this\r\nsort of adjacent colors, color scheme. And you can see the color scheme right here\r\non the right. We've got this triad color scheme. So it's pulling colors from different sides\r\nof the color wheel. And then this tetrad. Where it's pulling colors from sort of across\r\nthe color wheel here. And then if you want to make additional adjustments\r\nhere. You can adjust the distance that it's pulling\r\nit from. So it's a great way of making... Of quickly making a great looking color palette. And then what I like to do is, I just like\r\nto click on this tables and export button here. And then click on as HTML and then I just\r\nprint this page, or actually just save this page as a PDF. And I save it into a folder that I can use\r\nto reference whenever I need colors fro my website. Ok and then if you don't know what the color\r\nof something is, but say you have a logo already, and you want to use the color that's in that\r\nlogo as the starting point for a color pallet. It's really easy to do on a Mac. Let me show you how to do that. Ok, so if you're on a Mac just go up here\r\nto the search. And then type in \"digital color meter\". And that's going to pop up right there. And then under the settings for this we want\r\nto make sure that our colors are displayed as hexadecimal. So we are just going to click on view and\r\nthen display values. And then make sure hexadecimal is checked. I've already checked it here, but as default\r\nit's set to decimal. So we're going to set it to hexadecimal. Ok and then we can use it to find the color\r\nof just about anything. So let's pull up the digital color meter. Hover over what you want to find the color\r\nof. And then you can see right over here that\r\nwe've got the hexadecimal color. Which are the colors that we are going to\r\nuse on our website. So it's E0 99 00 is what it is for this example. And then you can just take that and you can\r\njust type it in to the Paletton color palette here. And there we go. Now we can just select which color palette\r\nwe think looks the best. Based on that. And you're off and running. Ok hint number 2. Is great looking images. Now this can be challenging. For me I like taking pictures. I really enjoy photography. If you don't enjoy photography, or if your\r\nnot so good at taking pictures. How do you get great pictures for your website? Well there are two ways of doing it. One way of doing it is to hire a photographer. If you can afford it, having custom images\r\nfor your website is a great way to make your website stand out. And also have the images be extremely relevant\r\nto you and your business. Now what if you don't have any money to hire\r\na photographer, and you still want to use, and you should use, great looking images on\r\nyour website. What should you do? Well there are some great resources where\r\nyou can find, either paid stock images, like iStockphoto or Shutterstock. And then there is also some free resources\r\nthat you can use, like Unsplash and Pixabay photos. And actually I've shared some of the photos\r\nthat I've taken on Unsplash, so that anybody can use. It's a great resource for designers and anyone\r\nwho needs to use great looking images. Now be sure you check out what the rules are\r\nwhen you're using these images. For example some images of people that have\r\nrecognizable faces. Where you can recognize the face of the person,\r\nmay have some restrictions on them. And then even inside the images there maybe\r\nsome restrictions. So for example if it has an image of a Coca-Cola\r\nlogo. Or if it has a image of an iPhone or a Mac\r\nor some other recognizable piece of design, you may need to get additional rights for\r\nthat. So you just want to look into that and see\r\nwhat the rules are for that. You definitely want to use great looking images\r\nso Unsplash, Pixabay, iStockphoto and Shutterstock are some great resources for that. Ok, so now hint number 3 is one that I actually\r\nstruggle with all the time. It not that I forget. It's just that I don't know sometimes it seems\r\nreally hard to implement this hint. And that is space. Just adding a little bit of extra space around\r\nall of the elements that you put on your website. This goes especially for text. So you want to have space around your heading,\r\nspace around the body of your text. And one of the new trends in website design,\r\nand I think it's actually a really good one, is when you are making a point in text. So if you, your know writing something. Is to make your paragraphs really short. I mean your paragraph or the spacing between\r\nlines might actually just be one line. And then you are going to have spaces between\r\nthose. And what that allow your viewers to do, when\r\nthey are looking down your website. Is to quickly scan for the information that\r\nthey are looking for. So, adding extra space around all of the elements\r\non your website, not only the text, but the images and the graphics. To allow your users to sort of see what they\r\nare, scan them, and have that space around them to draw their eye to it. It's a really good technique. And it's one that I struggle with, but it's\r\nsomething that everyone should try to implement on their website, in their website design. Ok and then hint number 4 is... It's about being decisive, and for me that\r\nmeans getting rid of using sliders. And I'll link down to some articles down below\r\nthat talk about why you shouldn't use sliders. Why they're bad for SEO and why they don't\r\nactually drive more interactions on your website. But when you just think about it. I feel that whenever I've wanted in the past\r\nto use a slider. The real reason why I wanted to was I just\r\ncouldn't decide what the most important thing was to put at the top of my website. So I just decided, I'll just put a bunch of\r\ndifferent things and I'll just put a slider, and you know let people decide for themselves\r\nwhat the most important thing is. The problem with that is that people don't\r\nsit around and wait for your slider to cycle through. What they do is they are pro active. You're on an interactive website. So they just start scanning down your page\r\nand looking for what it is that they are looking for. Now what I recommend doing is putting the\r\nmost important thing that you have at the top of your website. And then the subsequent things that you think\r\nare less important, you can even make them look basically like slides, and put those\r\ndown as then next thing. So let your viewers scan down the page to\r\nsee what they want. Now one problem you might have is that you\r\njust don't know what the most important this is. What the thing is that you should put at the\r\ntop of your website, because you're not sure what's the most important this is for your\r\naudience. The best thing to do is to test. And if you're using a theme like the Divi\r\ntheme, which is one of the themes that I recommend using. They have a function for A/B split testing\r\nright inside the theme. And this allows you to test, well just about\r\nanything, but specifically you can test the header section. And see which variation of the header section\r\npreforms the best for your audience. So you can come up with a couple of different\r\nvariations and then you set a target maybe lower down on the page. Maybe it's having them scroll all the way\r\ndown the page. Maybe it's having them click on a button. Whatever the target is, what ever the action\r\nthat you're trying to get them to do. You figure out which of your test subjects\r\ngot them to take that interaction the best. And that's probably one of the best ways of\r\nfinding out what should be at the top of your website. Hint number 5 is to remember your mobile viewers. Now when you're building your websites your\r\ndoing it on desktop computer. So it's really easy to forget that people\r\nmight be viewing your website on tablets and mobile devices. And Google has made it abundantly clear that\r\npeople use mobile devices a lot for viewing websites. So you want to make sure that your website\r\nlook great on mobile. So what that means is taking just a little\r\nbit of extra time. And tweaking your designs so that you're sure\r\nthat they look good on any kind of device. Any size screen that your view might be coming\r\nto. A lot of the great WordPress page builder\r\nthemes out there like the Divi theme, Beaver Builder, and Elementor, all allow you to tweak\r\nyour designs specifically for mobile devices. So, something you want to do is take a little\r\nbit of extra time after you have designed your pages making sure everything looks good\r\non mobile devices phones and tablets. And one last tip one bonus tip here is font\r\ncombinations. And I think it's something just good to decide\r\nright when you start creating your website is font combinations. A lot of the themes out there particularly\r\nthe Divi theme, and most themes out there. Will allow you to decide what you wan't your\r\ndefault fonts to be. And so deciding that ahead of time can be\r\na great way of distinguishing you website from other websites and giving it a good characteristic\r\nlook. And I'll link down bellow to some resources\r\nfor some font combinations that you might want to use on your website. So if you're brand new to making websites,\r\nand you're not sure where to start. Check out my little free mini course on YouTube\r\nand on my website. Where I'll guide you through step-by-step\r\nexactly the steps that you need to take to build a WordPress website. And if you're already following along with\r\nthat tutorial series, the next tutorial is how to install a WordPress theme. We're going to be looking at how to install\r\nthe Divi theme. And then after that we're going to learn how\r\nto build web pages. So go ahead and click on which ever video\r\nyou want to watch next.<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=j2G1IUpRiPY' rel='noopener noreferrer'>Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : http://mwhn.net/5-website-design-hints-web-design-tutorial-for-beginners/</em><hr/></center>",
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      "body": "3.5 billion searches are performed\r\non Google every single day. Seriously, no matter what you do, people are\r\nlooking for your products and services on Google; cell phone repair shop: 1,700 monthly searches. iphone charger: 34,000 monthly searches. best smartphone: 41,000 monthly searches. And these search volumes are\r\nonly for US based searches. But here’s the thing: Even though there are billions of searches\r\nevery single day, our recent study shows that 91% of content gets no traffic from Google. So how do you join the other 9% of web pages\r\nand start getting free, consistent, and passive traffic from Google? If you’re a beginner to SEO, then you’re\r\ngoing to want to watch this whole tutorial because I’m going to show you how to\r\nstart attracting customers from the world’s largest search engine. Stay tuned. [Music] What’s up everyone, Sam Oh here with Ahrefs,\r\nthe SEO tool that helps you grow your search traffic, research your competitors,\r\nand dominate your niche. This tutorial is called “SEO for beginners”\r\nbecause even if you haven’t got the slightest clue what SEO is, you’ll have very clear\r\nand easy action items that you can implement into your website right away. So we’ll be covering the most important\r\nthings that you should know to ensure that your website is optimized for search. Let’s get started. So what is SEO? SEO stands for search engine optimization. It’s the process of optimizing your website\r\nand webpages to get free organic traffic from search engines like Google. Think of Google like a filing system in a library. The library has billions of books with hundreds\r\nof trillions of pages. So let’s say that you want to find something\r\non, “global warming.” Then Google would search through these books\r\nand extract pages that contain your keywords or closely related words. But as I’m sure you know, search results\r\naren't returned in any random order. Google tries to return the most relevant results\r\nfirst by using sophisticated algorithms. And they're so good at this, that most of\r\nus never have to click through to page 2 of the search results. Nobody knows exactly how these algorithms\r\nwork or the exact factors it looks at to rank a webpage, but we do know a lot of the so-called\r\n\"Google ranking factors,\" so we are able to make some optimizations. So your job is going to be two-fold: Number 1, we need to make sure that it's easy\r\nfor search engines to understand what your page is about and create that content that\r\nmatches what we call, “the searcher’s intent,\" right? And number 2, we need to show Google and\r\nother search engines that it’s ‘worthy’ of ranking. So throughout this tutorial, let’s say that\r\nI’m a new and budding photographer and I live in Toronto, Canada. I’m starting my new wedding photography\r\nbusiness called “Sam PhOHtography.” Yup, I’m pretty awesome... but I don’t have any friends, so referrals\r\nare out of the question. Alright great. Step 1 is to find relevant keywords that people\r\nare searching for and see how these search queries fit into your business. The easiest way to start finding relevant\r\nkeywords is to put yourself in the shoes of a potential customer. So I would think that a bride or groom looking\r\nfor some magical wedding photos would search for “wedding photographer in Toronto.” Makes sense, right? So I’ll go to Ahrefs' Keywords Explorer\r\ntool, which is one of our SEO tools that provides rich data on Google searches, and I’ll enter\r\nin that search query here. I’ll also change the country to Canada since\r\npeople in other countries, they probably aren’t looking for a Toronto\r\nbased photographer as often. Now, I’ll run the search. And you can see that there are only around\r\n60 or so monthly searches for this keyword phrase, which is far from exciting. But looking below, you’ll see that the parent\r\ntopic for our query is different. The parent topic determines if you can rank\r\nfor your target keyword, so the one that we originally entered here, while targeting a\r\nmore general topic on your page instead. In this case, the parent topic is showing\r\nthat more people search for, “toronto wedding photographer,” over “wedding photographer in toronto.” Now, if we scroll to the bottom of the page,\r\nyou can see the top 10 Google rankings for your target keyword and a bunch of keyword metrics. I’ll just touch on two of them for this video: traffic and keywords. Take a look at these two ranking pages. You can see that they generate well over a\r\nthousand search visitors every single month and next to that, you’ll see that each page\r\nindividually ranks for hundreds of keywords. If we click on the number of keyword rankings\r\nhere, you can see all of the different keywords and the ranking positions in Google search. This is a good thing to do because you already\r\nknow that Google is ranking this single page for all of the keywords, so why wouldn’t\r\nyou be able to rank for these keywords and maybe even more? Try and remember this part, because we will\r\nbe exploring things like keyword usage multiple times throughout this tutorial. Alright, now that we have a list of keywords,\r\nit’s time to optimize your pages. In the world of search engine optimization,\r\nthis is called “on-page SEO.” Since we know the keywords that people are\r\nsearching for in Google, it gives us clues on the language we should use to let both\r\nGoogle and potential customers know what your page is about. For example, knowing that “toronto wedding\r\nphotographer” is a more popular search query than “wedding photographer in Toronto”,\r\nthat will help us make smarter copywriting decisions. So for your homepage content, you might want\r\nto say, “Hi I’m Sam, a Toronto wedding photographer. Blah, blah, blah, blah, blah,” instead\r\nof “Howdy, I’m Sam and I do wedding photos for couples in Toronto.” But I do need to make two things very clear: First, you don’t have to use your exact\r\nmatch keyword since Google has gotten pretty smart at understanding what your page is about. And second, it’s very important to note\r\nthat you shouldn’t try to trick Google by using keywords where they don’t belong. Your first priority should be to optimize\r\nfor people because the last time I checked, robots aren’t going to pay you for your services. Here’s an example of what you shouldn’t do: \"I’m a Toronto wedding photographer that\r\ndoes Toronto wedding photography for your Toronto wedding.” This is known as keyword stuffing and long\r\nstory short, it does more harm than good. So key takeaway? Don’t do it. So for on-page SEO, I want to pass on 4 very\r\nbasic, but important tips that you can use on every page you optimize. First is to optimize your title\r\ntags and meta descriptions. When you look at the Google’s search results,\r\nyou’ll see this part in blue and the text below. The top part is called your title tag and\r\nthe other part is the meta description. The purpose of these is to entice someone\r\nto click through to your page. And if people are actually clicking through\r\nto your page, then that’s telling Google that your page is likely relevant to the reason\r\nwhy they had searched for the query in the first place, right? And you can see that Google actually even\r\nbolds these keywords and similar keywords within the search results making them stand out. With that in mind, I might create a title\r\nlike, “Award-Winning Toronto Wedding Photographer,” and then my brand name. But of course, if you’re going to do something\r\nlike this, it should be true. Then for the meta description, you can explain\r\nin a couple brief sentences what the page is about. But rather than putting a generic description\r\nthat everyone else is doing and calling yourself the best, you can put something like: “Sam Oh was rated the Star’s Best Toronto\r\nWedding Photographer. He combines creativity with science to capture\r\nlife’s happiest day in a million pixels.” Awww...how sweet is that? Now this would make me as a consumer want\r\nto find out who this awesome photographer is. The last part of on-page optimization is the\r\nmost important and that’s the actual content on the page. For a typical wedding photography home page,\r\nI might have some images, a short “about us” or “about me” section, possibly\r\nthe services that I provide, and some testimonials from happy brides and grooms. Without over complicating things, you’ll\r\nlikely want to use your primary keyword phrase in the main headline, often referred to as an H1 tag. And looking at one of the top ranking pages,\r\nyou’ll see that they did this right here. An example of what you probably shouldn’t\r\nbe doing is something like this: hello there. The H1 or heading tag here says, “hello\r\nthere” which doesn’t help anyone understand what the page is about. And remember, your job is to help Google best\r\nidentify your page as being relevant to the user’s search query. I’ll go back to the organic keywords report\r\nin Ahrefs to see one of my competitor’s keyword rankings and see if there are any\r\nother ideas that might help Google better understand what my page is about. You can see some other relevant keywords in\r\nhere like bridal, photos, and GTA, which stands for the Greater Toronto Area. So as you’re writing the copy for your page,\r\nyou might want to keep these in mind and sprinkle them in where it makes sense\r\nand reads naturally to visitors. Alright, so let’s take this Sam PhOHtography\r\nexample one step further. Let’s say that my business was growing,\r\nI got a lot more experience under my belt and I found out that I have some mad skills\r\nin areas like landscape, portrait, travel, product photography. So I decided, heck, I’m going to offer those services too! Rather than trying to rank my homepage for\r\nkeywords that aren’t exactly related, I could easily create new services pages. So I’d do the same thing by first going\r\nto Ahrefs Keywords Explorer. Then I’d type in something like “toronto\r\nproduct photographer,\" and I’ll quickly look at the search volume and see it has 100\r\nor so monthly searches in Canada. Then I’ll take a look at the parent topic\r\nthat has around 200 searches. And here’s a quick but super interesting side note. With wedding photographers, people seem to\r\nbe searching for “Toronto wedding photographer” the most. While people looking for product photographers\r\nin Toronto are searching for “product photography Toronto.” So this step is vital to ensure you’re targeting\r\nkeywords that will provide you with the most exposure for your pages. So for our services page, we would do the\r\nsame thing as we did before with the title tag, meta description, and the content on the page. The last thing you should do is to include your\r\nprimary keyword phrase in the URL of the page. So for a product photography services page,\r\nyour final URL might look like this: If you’re a Wordpress user, you can just\r\nclick here and edit it using hyphens to separate spaces. So in this case, I would change it to product-photography-toronto. A really quick hack you can do is to look\r\nat the top 10 rankings and see how they’ve optimized those pages to rank there. So if we look at the Google search results\r\nfor, “Toronto product photography,” you can see that some of the pages are keyword\r\nstuffing in the title tags and that the meta descriptions are all kind of cheesy or they're truncated. Clicking through to this result, you can see\r\nthat it’s just a classifieds site, similar to Craigslist, so it’s clearly not optimized. Clicking through to this one, you can see\r\nthat they included their keyword phrase in the heading and title tags, but then there’s\r\npretty much no content on the rest of the page. And then clicking through to this one here,\r\nthis one seems to be over optimized for their keyword target. And if I do a ‘find’ for the word “photo”\r\nyou can see over 110 instances of it on this page, which again, will do more\r\nharm than good in the long run. What you’re seeing here is an opportunity\r\nto overtake these search results. Basically, Google has no choice but to choose\r\nthe best options from a bad pool of pages. Alright, so by this point, we’ve optimized\r\nour main pages for our different services, and we've covered the basics of on-page SEO. And if you’ve done this for all of your\r\nkey pages, then I can assure you that you are miles ahead of a lot of your competitors. The next part and arguably most important\r\npiece of ranking high on Google is off-page SEO. Off-page SEO often refers to link building. And link building is the process of getting\r\nother websites to link to your web pages. Basically, links act as votes or other people\r\nvouching for your website saying: “hey, these people are really good at what\r\nthey do and I trust them enough that I would send my visitors to their website.” It works in a similar way that you would refer\r\nyour friend to buy a product from whatever store because you’ve tried it, used it, and loved it. In general, the more quality backlinks you\r\ncan get from relevant pages, the higher you’ll rank in Google. Now I’m putting the emphasis here on the\r\nword “quality,” because there are a lot of different types of links you can get from\r\nlike forums, directories, and editorial links to name a few. But if you think about it, a place like a\r\nforum where virtually anyone can place a link will likely hold less value than a link from\r\nsomeone else's blog. But to be clear, other types of links will\r\nstill hold some kind of value, but probably not as much as links like editorials would. So if you’re focusing on quality, then you’ll\r\nprobably want to prioritize editorial links. And the main way to get links from other people’s\r\nblogs is through something that SEOs often refer to as “outreach.” And outreach is exactly the way it sounds. You’re contacting people and asking them for a link. But you can’t just email someone and be like, “yo! I need a link. Hook it up.” It doesn't work that way. There are a three things that you need in\r\norder to make your outreach campaigns more successful. 1. You need people who are actually\r\ninterested in the stuff that you do. 2. You need a good reason to contact them. 3. You need a pitch that somehow benefits them. Let’s go through a few examples, shall we? First we need to identify people who are interested\r\nin what you are doing. The most commonsensical one in the context\r\nof link building are websites that have already linked to your competitors. You can find these pages by going to Ahrefs'\r\nSite Explorer and entering in a domain or URL. So I’ll enter in mangostudios.com, who also\r\ndoes wedding photography in Toronto. I’ll also narrow our search down to pages\r\nthat are linking just to their home page. From here, I can click on the backlinks option\r\nin the left column. And here, I’ll use this filter to narrow\r\ndown the backlinks to only links within content, since I mentioned that I want to get some\r\neditorial links. On the left side, you can see the websites\r\nthat linked to the target URL or domain and on the right side, you can see which page\r\nthey linked to and the context of the backlink. Next, let’s click through to this one on\r\n\"Jaw-Dropping Gorgeous Wedding Flower Ideas.\" You can see that there are a bunch of pictures\r\nof flowers. And hey! I actually have a great one that’s way better\r\nthan all of these. So let’s check that off on our checklist\r\nfor successful outreach. We now have a prospect. So I can contact the author, Nicole, and let\r\nher know about one of my pictures that was published in some kind of wedding magazine,\r\nbecause it’s that awesome. So this now fulfills checkbox #2. We have a good reason to contact her because\r\nwe have something relevant to her piece. And of course, I’d be giving her rights\r\nto publish my photo, which also checks off #3. As a side note, it doesn’t mean that she’ll\r\npublish my photo or give me a link. As a general rule of thumb, the better the\r\n‘excuse’ you can come up with to contact the author, the better your chance will be\r\nto get the link. Another good reason to contact someone is\r\nto offer a guest post. Blog owners are always on the hunt for new\r\ncontent and since your site is new, you’ll be getting in front of someone else’s audience\r\nin exchange for some of your time and content where you could easily use some watermarked\r\nphotos that you’ve taken. With guest posts, your reason to contact them\r\nis pretty reasonable and you’ll be providing value, which is free content (that should\r\nbe good), that benefits them and/or their website. The next outreach prospect you can find are\r\nbusinesses in a lateral non-competing niche. So as a wedding photographer, you might want\r\nto contact other local flower shops, reception halls and wedding planners. If you look at the “jaw dropping flowers”\r\narticle, you can see that there are two people mentioned in the article. There’s Mango Studios, which is the site\r\nthat we’re analyzing, as well as an event and design planning company. You can contact these people\r\nto form meaningful relationships. Just think about it for a second. Your businesses go hand-in-hand and you can\r\npass on referrals to each other, you can link back to each other as a ‘preferred vendor’\r\nor link to others’ content in guest posts where it's relevant. And this isn’t limited to just local businesses. This applies to everyone. So, find some solid partners who are on that\r\nsame journey as you in a lateral niche and help each other out. Now with link building, there are numerous\r\ntactics and strategies, so if you want to expand your knowledge in this sphere, then\r\nI highly recommend watching our series on link building where you’ll get a full scope\r\nof how to do this effectively. Alright! We are on to the last SEO tip that I see a\r\nlot of beginner’s avoiding. Now, if you have something to sell, setting\r\nup your homepage and product/services pages is probably the first thing that you’ll do or\r\ndid and for good reason. These are the pages that will directly generate\r\nleads and revenue for your business. But here’s the final tip: start blogging. Now, I’m not telling you to write about\r\nhow you changed your storefront sign from red to green. By blogging, I’m referring to providing\r\npractical content that can and will help your prospective customers solve problems. In Dr. Jonah Berger’s book, Contagious:\r\n\"Why Things Catch On,\" he shares his research on why content gains popularity and even goes viral. Content that provides “practical value”\r\nwas one of the key factors to success. People don’t just share funny\r\ncat videos or emotional stories. They share things that help others. And the same goes for gaining links. People are more likely to link to your content\r\nif it’s helpful, actionable, and solves a problem. Look at what we do for the Ahrefs blog. We have numerous SEO tools, but we tackle\r\ndifferent big topics like keyword research and link building. And even if you don’t use our tools, you can gain\r\na ton of value through these monstrous posts. But you’ll see that we include shortcuts\r\nor hacks where our tool can make doing SEO a whole lot easier. To further prove my point, if you look at\r\nthe “top pages” report inside Site Explorer, you’ll see that the pages that generate\r\nthe most search traffic for us, mostly come from our blog articles. Blogging lets you reach large audiences. For example, we saw that\r\nToronto wedding photographer had around 900 monthly searches in Canada. Let’s look up something like “wedding\r\nvenues Toronto” in Keywords Explorer. You can see that it has around 1,400 monthly\r\nsearches in Canada. If you’ve been in the wedding photography\r\nbusiness long enough, then you’ve probably done shoots at numerous venues. So you could create a post with\r\nhelpful and practical value. For example, I might create an article of\r\nsome of the best venues that I had taken photos at and display pieces from\r\nmy portfolio within the blog post. I would also detail pros and cons of each\r\nplace, pricing information, location details, items on their catering menu, or anything\r\nelse that would be genuinely helpful to a person visiting this page. And if you think about it, people usually\r\nbook the venue before the photographer. So there’s a solid chance that after people\r\nsee some of your stunning watermarked photos, they might look through your portfolio, and\r\ncontact you for a quote that can generate more customers for you. And if you think about it, they may have never\r\ndiscovered you through a different means because they didn’t type in a keyword phrase like\r\n“Toronto wedding photographer,\" or their friends didn't refer you to them. When you’re thinking of these ideas, put\r\nyourself in the searcher’s shoes. What would they be looking for and what would\r\nhelp them solve the query? Now, when you’re picking topics, try and\r\nstick with ones that provide value to your business. So as a photographer, I would want to almost\r\nalways showcase my work because I would be judged by my portfolio. As a software company, we showcase how our\r\ntools can help in people’s SEO process because people will buy our tools if they see how\r\nit benefits them. As a coffee roastery, you might show them\r\nhow to make the perfect cup of coffee or an article on how to roast beans. I cannot emphasize enough, how much a blog\r\ncan help you boost your SEO efforts. It’s a great way to get ahead of your competitors\r\nwho have been in the game for longer than you, but they've been targeting only these\r\n‘obvious’ keywords. From here, you can just rinse and repeat the\r\nkeyword research process, the on-page optimization tips, and continually build links to your\r\ncontent and articles and start climbing the Google search rankings. We have a ton of really helpful videos where\r\nwe expand on these topics, so I’ll leave links to those in the description. Make sure to subscribe for more actionable\r\nSEO and marketing tutorials and if you have any questions, feel free to leave a comment\r\nand I would be happy to jump in and help out. Sam PhOHtography, signing out.<br><p>As found on <a target='_blank' href='https://www.youtube.com/watch?v=DvwS7cV9GmQ' rel='noopener noreferrer'>Youtube</a></p><br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : http://mwhn.net/seo-for-beginners-a-basic-search-engine-optimization-tutorial-for-higher-google-rankings/</em><hr/></center>",
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