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      "body": "Congratulations @fastr! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@fastr/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@fastr) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=fastr)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "![запрет-криптовалюты-1-640x356.jpg](https://steemitimages.com/DQmTPyEoKBhTjJPPCgFgumUBtnDpZBhHxiKeKMyD4ZXQVJs/%D0%B7%D0%B0%D0%BF%D1%80%D0%B5%D1%82-%D0%BA%D1%80%D0%B8%D0%BF%D1%82%D0%BE%D0%B2%D0%B0%D0%BB%D1%8E%D1%82%D1%8B-1-640x356.jpg)\n\nPlacement of advertising products based on cryptocurrencies, binary options, as well as information about the ICO will no longer be possible in the social network Facebook and Instagram, stated in a press release of the company.\n\nAll of the above financial instruments came under an advertising ban, as at the time it happened with tobacco products, drugs, weapons, porn. Representatives of the social network explained this by their reluctance to advertise projects on their platform, which may later turn out to be benches. Facebook users should not be afraid that products advertised on the platform may turn out to be scams.\n\nCurrently, the ban covers all products associated with this field, however, it is possible that in the future it will be revised if from the experts Facebook is enough money to find and track down fraudulent ads.\n\nSurely you have noticed that in recent years the number of stories about the disclosure of the Scam-ICO has only increased, hackers are hacking into exchanges and wallets of cryptocurrency owners more often. Therefore, you should be extremely careful and cautious, protect your funds from theft and not fall for the tricks of scammers.",
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      "body": "![The ABCs of marketing.jpg](https://steemitimages.com/DQmdktAyfFWCaZfTaP6DzzUKBMLQHJg333xUAmLjKWb1QMJ/The%20ABCs%20of%20marketing.jpg)\n\nToday we continue to discuss marketing research - what do they really represent? We already understood that marketing research is aimed at researching external and internal market segments. Such actions are necessary for all companies and organisations that promote or are only going to promote their goods or services, which means that everybody needs them.\n\nThe analysis of the market helps to study the preferences of consumers and estimate their interest in a particular service or product. In addition, marketing activities are used to estimate the difference in demand and supply in a given period in a particular market. In order to perform the analysis, we can use a number of mechanisms:\n\n• A survey conducted by marketers to find out the opinions of users about a particular product or service. Residents are potential consumers, which are determined separately for each product or service.\n\n• Questioning - poll of potential consumers, during which residents are asked leading questions. As a rule, the questionnaire does not have more than 10 questions, of which 7-8 people answer \"yes\" or \"no\" and only 2-3 of them imply common answers.\n\n• A focus group that is used less often, since it is considered one of the most expensive activities. The study involved 20-30 residents who are representatives or founders of large corporations or companies. To create a focus group, the premise is rented. The representative of the company produces advertising and description of the proposed product or service. At the end of the event, a banquet is organized, during which an informal discussion of the product or service takes place. Often, upon completing a marketing research, the company not only learns the opinion of reputable companies about its product or service, but also makes contracts.\n\nA marketing research is conducted separately for a specific product or service. It is necessary to take into account the material capabilities of the customer company and the profitability of the research.\n\nBut what difficulties arise in the conduct of marketing research? The main difficulty in conducting market analysis is that for these needs it is often necessary to hire a number of professional marketers who value their services very expensively. At the same time, it is quite problematic to find a specialist in a narrow profile on the market, and unqualified employees can come to the wrong result of the analysis, which in turn will negatively affect the activity of the company-hired worker.\n\nIn addition, in marketing research, as a rule, involves a large number of people, which is fraught with information leakage and the secrets of the firm. Negative consequences can be catastrophic, because if the data fall into the hands of competitors, then the authority of the company may be lost, and the client base risks being disclosed.\nOften the results of research are inaccurate, they use outdated or inconsistent information...\n\nOur application «Fastr» is reforming the market research system.\n\nThe principle of the application is that the residents of Fastr answer a series of questions and get a reward for it. It turns out that as a result of using our service, companies can get an analysis of consumers' preferences in the shortest possible time.\n\nThe company that applied Fastr, can save the total costs of marketing and research, and, most importantly, ensure the safety of its data.\n\nDo you want to know more? Soon we will give you this opportunity!\n\nhttp://medium.com/@fastr\n\nhttps://www.reddit.com/user/fastr_ico/\n\nhttps://golos.io/@fastr/",
      "json_metadata": "{\"tags\":[\"marketing\",\"blockchain\",\"analitycs\",\"advertising\",\"ico\"],\"image\":[\"https://steemitimages.com/DQmdktAyfFWCaZfTaP6DzzUKBMLQHJg333xUAmLjKWb1QMJ/The%20ABCs%20of%20marketing.jpg\"],\"links\":[\"http://medium.com/@fastr\",\"https://www.reddit.com/user/fastr_ico/\",\"https://golos.io/@fastr/\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "parent_permlink": "marketing",
      "author": "fastr",
      "permlink": "modern-marketing-research-and-blockchain",
      "title": "Modern marketing research and blockchain",
      "body": "![photo_2018-01-18_12-37-10.jpg](https://steemitimages.com/DQme6ukzjmYoT5ZW76ayv957u5x6cpcnxjeJnoWE1wn71ZY/photo_2018-01-18_12-37-10.jpg)\nCarrying out marketing research is certainly important for every company that plans to occupy a separate niche in the market. It’s also important for organisations that are going to strengthen their authority in the eyes of consumers and competitors or to conduct market research... But this procedure requires a large resource costs. Not every enterprise can afford them!\n\nToday there are two ways of analyzing the market: field and office. The so-called field method is a direct contact with potential consumers and finding out the opinions of people who participated in the study. It requires questionnaires, surveys and lots of additional information! And the data obtained as a result of marketing research needs to be analyzed, and it also comes at a price…\n\nThe office type of market analysis is the study of information from public sources: Internet resources, newspapers, magazines and books. This type of analysis allows to estimate the demand in the market relative to a particular product and the profitability of the production of a particular product or service... Based on the information received, you can also determine in what quantities it is recommended to produce products and how to «sell» them to potential buyers: what packaging design to choose, packaging type etc…\n\nBut we there is good reason to call our post \"Modern marketing research and blockchain\" - how these concepts are related to each other and how they can be useful to each other? It starts with the fact that \"blockchain\" is an innovative technology for the collection and storage of data. The unconditional advantage of using this system is that the information is not stored on any one server, but it is distributed to computers all over the world. That said, there are two types of data: available and private. Private data can only be used by the owner and the group of people to whom the owner has given access. At the time of logging in, a person can be anywhere in the world and he only needs to enter the encrypted key code from any computer connected to the Internet. Public information stored in «blockchain» chains can be used by any user who is connected to the system. Thus, using the data stored in blocks, it is possible to analyze giant amount of information in a short period of time.\n\nIn other words, the use of «blockchain» technology will largely reform the market for marketing services and will make the research practice not only quick, but also affordable. At the same time, the customer company will be able to obtain the most up-to-date and reliable information.\n\nBy the way, there are many examples of successfully conducted marketing research using \"blockchain\", which were proved to be effective. IT companies continuously release new and new algorithms to improve data collection and implement \"blockchain\" in all areas of the external and internal market, but FASTR went further - we want to reform the market for marketing research, creating a fundamentally new tool - an international service for conducting surveys, created on the basis of blockchain technology, and therefore - the most secure, reliable and transparent. As a result, marketing agencies will receive a tool for conducting fast, accurate and inexpensive research, respondents receive remuneration for answering questions, and project investors receive income, because the market for market research today is $42 billion, of which $2 billion is mobile surveys ...\n\nDo you want to know more? Follow us in social networks and visit our website - we’ll tell you when it’s ready.\n\nhttps://golos.io/@fastr/\n\nhttp://medium.com/@fastr\n\nhttps://www.reddit.com/user/fastr_ico/",
      "json_metadata": "{\"tags\":[\"marketing\",\"blockchain\",\"analitycs\",\"advertising\",\"ico\"],\"image\":[\"https://steemitimages.com/DQme6ukzjmYoT5ZW76ayv957u5x6cpcnxjeJnoWE1wn71ZY/photo_2018-01-18_12-37-10.jpg\"],\"links\":[\"https://golos.io/@fastr/\",\"http://medium.com/@fastr\",\"https://www.reddit.com/user/fastr_ico/\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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