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      "body": "@@ -448,16 +448,17 @@\n e action\n+s\n  pay-off\n",
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      "body": "Hi, \n\nI'm not a bot. I'm a real human being and I have had this conversation before. \n\nPeople tend to think that there's a secret they're being denied and it's not true. \n\nAlthough there are differences between those who financially succeed and those who don't - there aren't any secrets. \n\nThe biggest issue is: your level of courage. While most people dream, plan, talk, think.... the successful person is taking action (doing). \n\nSometimes those action pay-off, but they never pay-off until you do them and most people never do anything but talk, dream, plan, think. \n\nThat's all there is to it. \nIf you have the courage - just fucking do it.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttp://www.success.com/blog/the-10-principles-of-self-made-billionaires",
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      "body": "![selfmadebillionaire.jpg](https://steemitimages.com/DQmPWLrpYsxMWoPR8SRndJeskoFAzpwuBYsCC1uCvAm31UA/selfmadebillionaire.jpg)\nThe 10 Principles of Self-Made Billionaires\n\nBillionaires have something most of us don’t.\n\nBut that’s only because we haven’t learned it yet.\n\nI’ve spent a significant amount of time with billionaires. I’ve studied them extensively, and here’s what I’ve discovered: Billionaires are billionaires because they all follow a set of unique perspectives, or principles, that help them persevere where others find challenges.\n\nI call these 10 principles “The Billionaires’ Success Framework.”\n\nPrinciple 1: Simplicity of Purpose\nBillionaires are billionaires because when they went about building an empire, they were hyper-focused on a specific objective. All their effort and energy was dedicated to pursuing that clearly defined purpose. For example:\n\nHenry Ford wanted to democratize the automobile—to make it available to everyone.\nBill Gates wanted to put a PC inside every home in America.\nSteve Jobs wanted to put the power of a computer inside a phone (and make it painfully easy to use).\nWhen we look at the whole of these goals, they seem massive, imposing, and yet they can all be stated in a single, easy-to-understand sentence.\n\nRelated: 4 Tips for Setting Powerful Goals\n\nPrinciple 2: Simplicity of Plan\nBillionaires are not known for having highly detailed, highly elaborate plans.\n\nHerb Kelleher, founder of the legendary low-cost people-mover Southwest Airlines, didn’t use complicated numbers or ingenious technical secrets to turn the airline industry on its head. His plan for Southwest followed three tenets:\n\nGet the wheels up and get the wheels down.\nHave fun.\nEmbrace being the “low-cost” airline.\nThese painfully simple tenets are the foundation of the most profitable airline in the history of the aviation industry. Keeping things simple helps all employees—not just key leaders—focus on the activities that will be most impactful to the success of the company.\n\nPrinciple 3: Limit What You Tolerate\nBillionaires limit what they tolerate—it sounds callous but it’s actually brilliant.\n\nBillionaires don’t cultivate success from their wants; they extract it from the world by limiting what they’ll tolerate.\n\nThey don’t tolerate incompetent or unhelpful people.\nThey don’t tolerate an absence of results.\nThey don’t tolerate social pressures—they’re willing to embrace the isolation, solitude and suffering it takes to build something truly great.\nBillionaires are the 1 percent of people who tolerate what 99 percent of us avoid, and generally avoid what 99 percent of us tolerate. They are constantly optimizing their lives. They are asking themselves on a daily basis, Where’s the operational drag in my life? What can I get rid of today to make tomorrow better?\n\nBillionaires identify and purge without hesitation—that’s why they’re creating the greatest outcomes in the world.\n\nPrinciple 4: Absolute Reliance on People\nBillionaires don’t just occasionally lean on other people; they absolutely rely on them to make it through each day. From personal assistants to the members of the board, billionaires cultivate fantastic professional relationships so they can rely on them when they need it most.\n\nHere’s why: No single individual could create the leverage and momentum necessary to create billions of dollars in value. It’s the billionaire who asks for and offers protection and support, because they know that entrepreneurs accomplish almost nothing alone, and we all move forward faster together.\n\nPrinciple 5: Absolute Dedication to People\nDue, in part, to their reliance on other people, billionaires are also obsessively dedicated to people; this includes customers and investors, but especially employees and their close teams.\n\nThis kind of obsession can manifest itself in a variety of ways—some billionaires are obsessed with creating the absolutely perfect product, some are obsessed with spreading success and wealth throughout the world. But it’s all ultimately about people.\n\nBill Gates, feared early in his career for his fierce temper, learned to become a strong and valued mentor for top leaders at Microsoft.\nWarren Buffett created one of the greatest fortunes and business empires in history, but only after he recognized the need to develop great leaders and keep them close.\nAnd when it comes to the people who create leverage for billionaires, this dedication is absolute and unshakable. The important people in a billionaire’s life—from founding partners to their assistants—are always taken care of and usually asked to stay involved in their lives for a long time.\n\nRelated: 8 Traits of Healthy Relationships\n\nPrinciple 6: Rely on Communications Systems\nEveryone knows that for your business to succeed, clear communication is essential. But over the years, I’ve had the chance to meet with many successful entrepreneurs and most of them share a surprising trait: They have trouble communicating. In fact, billionaires, the most successful entrepreneurs, tend to have the greatest difficulty.\n\nBut they succeed because they rely exclusively on communications systems, not their own communications skills. All billionaires create ways to accurately track progress, measure results and optimize performance. They understand the importance of being able to gain perspective through context, and they use systematic communication methods that are consistent and reliable.\n\nBy doing this, they can fill in the gaps where their own abilities are lacking, and create momentum.\n\nPrinciple 7: Require Push Communications\nI can’t state this clearly enough: Billionaires require push communications.\n\nThey don’t wait around for someone to communicate with them. They don’t go around seeking the information they need, researching their answers for hours. Billionaires expect their information to be curated, concise and delivered directly to them without having to ask. This is what they require from their teams.\n\nPeople who are worth billions didn’t get that way by miring themselves with insignificant or impertinent information—they know exactly what they need to see and when they need to see it. The people who are responsible for creating momentum in a billionaire’s world are required to communicate this information without being asked. They are proactively pushing key information to the top of the to-do pile each and every day so the billionaire knows where to invest his time, energy, etc.\n\nPrinciple 8: Be Intentional With What You Consume\nConsumption in the absence of intention is waste.\n\nBillionaires are incredibly intentional with their consumption of resources, and no resource is more thoughtfully consumed than information. Typically the information they need is relevant to a highly specific issue or decision. If there isn’t a need, billionaires tend to ignore the information.\n\nIf information isn’t moving you forward to where you want to be, it’s bogging you down. Billionaires know this, and you should, too.\n\nPrinciple 9: Make Decisions Based on Data and Narrative\nBillionaires don’t gamble—they make their decisions based on a blend of data and narrative. Why? Because they know the value of dual perspectives—one rooted in numbers and the other rooted in people.\n\nIf they relied solely on data, then a single mistake—a fudged number, an incorrectly recorded data point—could dramatically skew their ability to make the right decision. If they relied solely on narrative, their reasoning would be subject to swings in popularity or sentiment, and they’d be making decisions without anything objective backing it up.\n\nOnly by analyzing the data and having in-depth conversations with the right people can billionaires grasp enough of the picture to make a quality decision.\n\nPrinciple 10: Be Proactively Transparent\nMany people think of transparency as being a willingness to answer questions. But what separates billionaires from most people is their ability to be proactively transparent.\n\nBillionaires proactively communicate with intention to avoid misunderstandings and eliminate any type of drag on their organization. They know that vague goals and an unclear purpose can stop momentum in its tracks, so they don’t wait for people to approach them with questions. They understand the importance of actively showing up and sharing what they need with the people around them.\n\nProactive transparency is vital because it ensures that teams understand outcomes and remain on the same page. It also increases confidence in leadership by eliminating any hint that something is being held back. A lack of transparency only increases pressure and noise for billionaires, and makes it difficult to create the outcomes they want.\n\nNo matter the experience or business size, the self-made billionaire’s framework includes lessons all entrepreneurs can integrate to build high-growth businesses… and build businesses around themselves.\nPlease feel free to post your comments,thanks.",
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      "body": "![FB_IMG_1495793479304.jpg](https://steemitimages.com/DQmTba93aMBrDboqQ5YCt2U4t815uxx5cTysauTkvyg4cEJ/FB_IMG_1495793479304.jpg)\n#1 Stop Spending Time with the Wrong People\nThis is part of a series I’m going to do, covering an article I saw on Lifebuzz titled “30 Things to Stop Doing to Yourself.”  I realize this is going to take a lot of episodes, but I think it’s important and it will benefit us all, myself included, to dig a little deeper into each item.  So, enjoy and share with others if you find it beneficial.\n\nNo Relationships are Neutral.\nThe people around you are either adding to your life or taking from it. Sure, there are times when some people add and when they subtract, but you have to look at the sum of the experiences.  Is this person a drain on your life-energy or are they where you go to recharge?\n\nA good way to find this out is to list the people you’d call, in the order you’d call them, if tragedy suddenly struck. The ones at the top of the list are your instant keepers. The ones at the bottom of the list are your instant avoiders.\n\nBut, I Might Be Able to Help Them\nThe truth is, when someone is drowning, if you aren’t experienced enough and try to save them, they can take you down as well.  Maybe you’ve had something like this happen, in a moment of sheer panic, as you’re trying to keep their head above water and swim with them to shore or the edge of the pool, they’re climbing all over you, just trying to stop up.  Meanwhile, they’re pushing you under.\n\nThis is what happens in relationships when one person is panicked and just wants to survive, without regard, in that moment, to your well-being. Just like in the water, the person’s intent isn’t to drown you, it’s simply to make sure they don’t drown.\n\nThis is usually a well-meaning person who would never do this in a situation where they were in their right mind. This could even be someone who is loving and supportive normally, but their current situation has left them in a fight-or-flight mindset.\n\nThey May Have to Go Down Before You Can Help Them Up\nI’m a pilot and I’ve heard my fair share of stories about flight instructors who had a student flying in for “short final” just a few hundred feet off the ground, lock up and point the plain down towards the ground and only seconds to spare.  The flight instructors in these situations have had to cold-cock the person and knock them out in order to have them release the yoke so they could save both of their lives.\n\nThis is the same situation with the Lifeguard mentioned above, where the person in the bad place has to be debilitated in order to rescued and to keep them from taking you down as well. This can seem cruel on the surface, but you have to ask, what’s the greater tragedy? One life destroyed or two?\n\nIt’s Not Always Life and Death\nI’ve just shared extreme situations both with the student pilot and drowning friend, but most of our associations aren’t life or death.  In fact most of time the people who are toxic in your life seem more like annoyances than they do enemies.  But, don’t let that fool you, they are impacting your ability to live your best life possible.\n\nJust like in the quote I mentioned above “If you lie down with dogs, you get up with fleas,” we will become more like what we are around, but it could just be an annoying itch. You’ll walk away from the dogs but you’ll have to still deal with the fleas, even if you’ve travelled miles away.\n\nBeing InTOXICated Feels Good at First\nWe don’t think about it often, but the word clinical word for being “buzzed” or drunk is intoxicated.  It means you’re operating under the effects of a toxic substance.  In most cases, it’s just a little bit of toxicity and it’s manageable, if not enjoyable for some.\n\nMild toxic exposure with drugs, alcohol or even people can leave us feeling numb to our own issues and forgetting about the troubles we may be experiencing in life.  But when we simply mask our troubles, we find we have to put that mask on again every single day or we’ll have to face the reality of the person in the mirror.\n\nMost people would agree and science has proven, when we’re inTOXICated, we’re impaired to some degree.  For some it’s a slower reaction time to what’s going on around them. For others their judgement may be reduced and more prone to making bad decisions.\n\nThis same situation occurs when we’re inTOXICated by the poisonous people around us.  We’re not as agile or quick on our feet and we may miss opportunities.  We also may find that we’re so enveloped by their drama that we aren’t thinking clearly and make our own bad decisions.\n\nIt’s Not Just Self-Preservation\nLet’s be honest, what kind of world would we have if we all just tossed aside anyone who hindered our own selfish ambitions? In fact, as much as we think focusing on our own desires is what brings happiness, it’s really those people who are the most miserable.\n\nThink about someone in your life who just despises the life they’re living. I’m sure you have someone in mind. Now ask yourself “is that person more or less focused on their own desires most of the time?”  I can not think of one situation in my life where the miserable person is someone who is a giver to those around them. They’re always, without fail, someone who is always looking to get more for themselves.\n\nSo, we have to learn to strike a balance and help those who are working to get better.  There’s a big difference between dragging and walking with someone up a hill.  When you walk together, you can help each other get over the more difficult areas, but when you’re dragging them, the first difficult ledge you come to will have you both tumbling to the bottom.\n\nLet the professionals come in and help those who refuse to improve things for themselves.  You can stand at the top, encourage them, let them know you’re there if they need you to call for help, or even throw a rope down to them so they can pull themselves up, but don’t go down and get them.  It’s not going to end well for either of you.",
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      "body": "![IMG_20170526_111911_021.JPG](https://steemitimages.com/DQmb2SFwRHFxvCywTVFse5ThsUiAki5Cw3XoKJBRUHrjG5o/IMG_20170526_111911_021.JPG)\n#1 Stop Spending Time with the Wrong People\nThis is part of a series I’m going to do, covering an article I saw on Lifebuzz titled “30 Things to Stop Doing to Yourself.”  I realize this is going to take a lot of episodes, but I think it’s important and it will benefit us all, myself included, to dig a little deeper into each item.  So, enjoy and share with others if you find it beneficial.\n\nNo Relationships are Neutral.\nThe people around you are either adding to your life or taking from it. Sure, there are times when some people add and when they subtract, but you have to look at the sum of the experiences.  Is this person a drain on your life-energy or are they where you go to recharge?\n\nA good way to find this out is to list the people you’d call, in the order you’d call them, if tragedy suddenly struck. The ones at the top of the list are your instant keepers. The ones at the bottom of the list are your instant avoiders.\n\nBut, I Might Be Able to Help Them\nThe truth is, when someone is drowning, if you aren’t experienced enough and try to save them, they can take you down as well.  Maybe you’ve had something like this happen, in a moment of sheer panic, as you’re trying to keep their head above water and swim with them to shore or the edge of the pool, they’re climbing all over you, just trying to stop up.  Meanwhile, they’re pushing you under.\n\nThis is what happens in relationships when one person is panicked and just wants to survive, without regard, in that moment, to your well-being. Just like in the water, the person’s intent isn’t to drown you, it’s simply to make sure they don’t drown.\n\nThis is usually a well-meaning person who would never do this in a situation where they were in their right mind. This could even be someone who is loving and supportive normally, but their current situation has left them in a fight-or-flight mindset.\n\nThey May Have to Go Down Before You Can Help Them Up\nI’m a pilot and I’ve heard my fair share of stories about flight instructors who had a student flying in for “short final” just a few hundred feet off the ground, lock up and point the plain down towards the ground and only seconds to spare.  The flight instructors in these situations have had to cold-cock the person and knock them out in order to have them release the yoke so they could save both of their lives.\n\nThis is the same situation with the Lifeguard mentioned above, where the person in the bad place has to be debilitated in order to rescued and to keep them from taking you down as well. This can seem cruel on the surface, but you have to ask, what’s the greater tragedy? One life destroyed or two?\n\nIt’s Not Always Life and Death\nI’ve just shared extreme situations both with the student pilot and drowning friend, but most of our associations aren’t life or death.  In fact most of time the people who are toxic in your life seem more like annoyances than they do enemies.  But, don’t let that fool you, they are impacting your ability to live your best life possible.\n\nJust like in the quote I mentioned above “If you lie down with dogs, you get up with fleas,” we will become more like what we are around, but it could just be an annoying itch. You’ll walk away from the dogs but you’ll have to still deal with the fleas, even if you’ve travelled miles away.\n\nBeing InTOXICated Feels Good at First\nWe don’t think about it often, but the word clinical word for being “buzzed” or drunk is intoxicated.  It means you’re operating under the effects of a toxic substance.  In most cases, it’s just a little bit of toxicity and it’s manageable, if not enjoyable for some.\n\nMild toxic exposure with drugs, alcohol or even people can leave us feeling numb to our own issues and forgetting about the troubles we may be experiencing in life.  But when we simply mask our troubles, we find we have to put that mask on again every single day or we’ll have to face the reality of the person in the mirror.\n\nMost people would agree and science has proven, when we’re inTOXICated, we’re impaired to some degree.  For some it’s a slower reaction time to what’s going on around them. For others their judgement may be reduced and more prone to making bad decisions.\n\nThis same situation occurs when we’re inTOXICated by the poisonous people around us.  We’re not as agile or quick on our feet and we may miss opportunities.  We also may find that we’re so enveloped by their drama that we aren’t thinking clearly and make our own bad decisions.\n\nIt’s Not Just Self-Preservation\nLet’s be honest, what kind of world would we have if we all just tossed aside anyone who hindered our own selfish ambitions? In fact, as much as we think focusing on our own desires is what brings happiness, it’s really those people who are the most miserable.\n\nThink about someone in your life who just despises the life they’re living. I’m sure you have someone in mind. Now ask yourself “is that person more or less focused on their own desires most of the time?”  I can not think of one situation in my life where the miserable person is someone who is a giver to those around them. They’re always, without fail, someone who is always looking to get more for themselves.\n\nSo, we have to learn to strike a balance and help those who are working to get better.  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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://blog.hootsuite.com/social-media-advertising/",
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      "body": "Complete Guide on  Social Media Advertising \n\tIt’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020.\nIt probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing 35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion).\nAnd that’s just display ads. \n\tFacebook’s total social ads revenue was more than $6.8 billion in Q3 2016 alone. But the other social networks are nothing to sneeze at, with Twitter bringing in $545 million in social media advertising revenue in the same period. Snapchat will sell $367 million in social ads in 2016, after launching its ad platform just over a year ago. Total social ad spending in 2016 is expected to reach $32.97 billion. By 2018, Facebook alone will top that number.\nBased on the social media advertising statistics, it’s clear your competitors are investing in social advertising platforms. In terms of ROI, more than 95 percent of social media managers say Facebook offers the best return, followed by Twitter and Instagram.\n\n![IMG_20170825_214501_763.JPG](https://steemitimages.com/DQmXqzbpGuGfPCEduwcttVAdMzxjDezt4UMfvbc5Ty4zmNH/IMG_20170825_214501_763.JPG)\n Image via eMarketer\nWith so many choices, it can be a challenge to develop a social media advertising strategy that works for your unique business. In this beginner’s social media advertising guide, we dig into everything you need to know about launching a social ad campaign, then give you the nitty-gritty details on how (and why) to create ads on six of the most popular social networks.\n\n\tTable of contents\nWhat is social media advertising?\nSocial media advertising tips\nFacebook advertising\nTwitter advertising\nInstagram advertising\nPinterest advertising\nLinkedIn advertising\nSnapchat advertising\nSocial media advertising with Hootsuite\n\n                What is social media advertising?\nBefore you start developing your social media advertising strategy, it’s important to understand exactly what social media ads are. Quite simply, a social media ad is any kind of paid content on a social media network. The options run from a one-off promoted Tweet or Facebook post to a full-scale campaign with major budgets attached. Each social network offers different options, and we’ll explore them in detail below.\n\tSocial media advertising tips\nHootsuite has been using social ads since 2012—a lifetime in the digital world. While the social ads tools and networks available are constantly evolving, the key principles of effective social media advertising are much more stable. After a couple of years of refining Hootsuite’s own social ad strategy, CEO Ryan Holmes laid out six ways to use social media ads to grow your business in an article that stands the test of time. Here are his tips.\n\t1. Use free social media to beta-test your paid social ads\nYou’re likely already posting content on Twitter, Facebook, and Instagram every day—and maybe LinkedIn and SnapChat, too. Some of these posts will resonate with followers; others won’t. Track which ones are being clicked, liked, shared, and commented on. These high-performing messages make the best candidates for social ads.\n\t2. Take advantage of targeting features\nTraditional ads are inefficient. One of many social media advertising benefits is that social platforms offer very effective targeting capabilities to address that problem. From targeting social media managers on LinkedIn to Stranger Things fans on Facebook, take advantage of this very useful targeting for more efficiency in advertising.\n\t3. Rotate ads frequently\nThough it’s annoying to see the same TV ad in every commercial break, repetition is an effective way of hammering home the message using one-way communication. But on advertising channels where engagement is key, and ads appear directly in users’ feeds, fresh content is the name of the game. Overly repetitive messaging may end up losing you more business than you gain. Hootsuite has found the best practice is to rotate ads every three to five days.\n\t4. Use small samples to test the text and images used in your ads\nOne of the great virtues of social ads is instant feedback. You can gauge the effectiveness of a sponsored post in minutes and follow up with advanced analytics reports. The best practice is to test several ads with small audiences to determine what works best, then use the winning ad in the primary campaign.\n\t5. Understand how ads are sold on different networks\nYou’ll learn the details below, but keep in mind that keeping your social media advertising budget under control means thinking about whether you’re designing an ad campaign based on impressions or engagements. If you’re paying every time someone sees your ad (impressions), your message can cast a wide net. But if you’re paying for engagement, you only want people who are really interested in doing business with you to engage. The wording of your ad should help people self-qualify.\n\t6. Design ads with mobile in mind\nMore than 80 percent of social network users are accessing social media on a mobile device in 2016. This means most social media ads are being viewed on mobile devices as well. Your mobile ads should be specifically designed for the small screen, incorporating images that are easy to view on a pocket-sized device. You can also take advantage of “geofencing” to target mobile users when they are in a specific zip code, so they only see your ads when they are close enough to walk in your front door.\nNow that you understand some basic social media advertising guidelines, let’s dive into the specifics of advertising with each of the main social networks.\n\t\t\t\n\tFacebook advertising\n \n![IMG_20170825_214522_144.JPG](https://steemitimages.com/DQmScGUp7EZaoUS9p9UuFs2fsSLBF17Vke5W3e6bJtVHXBD/IMG_20170825_214522_144.JPG)\n\tAds types\nFacebook offers several different ad formats.\n\tPhoto ads\nThe technical specifications for photo ads vary depending on the ad objectives, so you should check the details on Facebook Business. For clicks to your website, for example, photo ads offer a headline of 25 characters, 90 characters of test, and a link description of up to 30 characters. Depending on the ad objective, you may also be able to add a call to action button with actions like Shop Now, Learn More, and See Menu.\n\tVideo ads\nVideo ads generally have the same call to action options and character counts as photo ads. The aspect ratio required depends on the campaign objective, but 16:9 or 1:1 will usually work.\n\tCarousel\nA carousel ad lets you include up to 10 images and links in one ad. You get 90 characters of text, a 40 character headline, and a 20 character link description. Images should be have a 1:1 image ratio.\n\tSlideshow\nA slideshow is an ad that creates a video from several static images. All images should have the same size and aspect ratio.\n\tCanvas\nCanvas is a full-screen mobile ad type that combines videos, photos, and call to action buttons. It allows users to tilt and zoom to interact with the imagery.\n\tAudience and targeting\nFacebook offers extensive targeting options, and choosing the best target audience will maximize the value of your ad spend.\nStart by targeting your ad based on location, age, gender, and language. Then, you can dive into Facebook’s detailed targeting options:\n•\tDemographics allows you to filter for nine demographic categories: education, ethnic affinity, generation, household composition, life events, parenting, politics (U.S. only), relationship, and work.\n•\tInterests breaks the many interests Facebook users indicate through their social media activity down into nine broad categories: business and industry, entertainment, family and relationships, fitness and wellness, food and drink, hobbies and activities, shopping and fashion, sports and outdoors, and technology. Each of these has multiple subcategories, so you can drill down quite deep in your targeting.\n•\tBehaviors allow you to filter users based on their behaviors on Facebook and information Facebook gathers from partners.\nYou can also choose to target or exclude people who already have a connection with you on Facebook, as well as those people’s friends.\nFacebook also lets you create a custom audience by uploading a list of email addresses, phone numbers, Facebook user IDs, or app user IDs. You can then use lookalike audiences to find other people on Facebook that are similar to that audience.\nOnce you’ve created your target audience, you can narrow your focus even further based on type of device, and even whether the Facebook user is connected via data or Wi-Fi.\n\tPricing\nFacebook ad pricing varies based on quite a few factors, including the time of year, the country you’re targeting, and even the quality of your ad. For link clicks and conversions, on average the cost per click in the United States in Q3 2016 was 27.29 cents, and the CPM was $7.19. But the average CPC in Australia was nearly 80 cents—a huge difference.\n Image via AdEspresso\nThe cost per click varies by placement, with ads in the desktop news feed costing $0.29 per click compared to $0.18 for mobile in Q3 2016.\n\tHow to buy\nBefore you buy your first Facebook ad, you’ll need to set up a Facebook business page. Once your page is ready to go, you can head over to the Facebook Ads managerto create your first ad.\n\tStep 1: Choose your campaign objective\nFacebook offers 15 different campaign objectives, broken down into the three broad categories of awareness (boost posts, increase brand awareness), consideration (app installs, lead collection), and conversion (website conversions, visits to your offline store).\n \nChoose the objective that best aligns with your goals for this particular Facebook ad. For some help narrowing down the best goal for your ad, check out our guide to Facebook advertising strategies.\n\tStep 2: Choose your target audience and placement\nKeep an eye on the meter on the right side of the page that indicates the breadth of your audience selection, along with the estimated daily reach chart on the bottom right. Notice that Instagram is among the placement options. (We’ll delve further into advertising on Instagram below.)\n \n\tStep 3: Set your budget and schedule\nYou can choose a daily or lifetime budget, then set start and end dates for your ad or set it to start running right away.\n \nThe advanced budget options allow you to really control what you spend by choosing whether to optimize your ad delivery for engagement, impressions, or unique daily reach, and whether you pay by impression or engagement (for engagement ads only).\n \n\tStep 4: Create your ad\nYou can choose to create a new ad or use an existing post. If creating a new ad, you first choose whether to use a single image, a single video, or a slideshow, then enter the text of your ad. On the right side of the page, you can preview what the ad will look like in various formats.\n \nOnce you’re happy with how your ad looks, click the Place Order button, then wait to get an email from Facebook telling you that your ad has been approved. To learn more about Facebook ad best practices, check out our complete guide to advertising on Facebook.\n\t\t\t\tTwitter advertising\n ![IMG_20170825_214751_631.JPG](https://steemitimages.com/DQmSo3Rwh6heZY631VFox8KYq49JS6EhsywrpgQYPsFeJdH/IMG_20170825_214751_631.JPG)\n\t\tAd types\nThere are three different kinds of Twitter Ads: Promoted Accounts, Promoted Trends, and Promoted Tweets.\n•\tPromoted Tweets are messages that will appear directly in the timelines of the Twitter users you target at a specific time.\n•\tA Promoted Account is an ad that invites targeted Twitter users to follow your brand.\n•\tTrending topics on Twitter are the most talked about subjects on the social network, appearing on the left side of the page. Promoted Trends allow you to put your story at the top of that list.\nTwitter ads are also categorized by your campaign objective:\n•\tFor website clicks or conversions campaigns, you promote Tweets to people who you want to visit and take action on your website. You’re charged per click.\n•\tFor Tweet engagements campaigns, you promote Tweets with the goal of starting conversations about your brand. You pay for the initial engagement.\n•\tFor followers campaigns, you promote your Twitter account and pay per follower gained.\n•\tFor awareness campaigns, you promote your Tweets to a broad audience and pay for impressions (CPM).\n•\tFor video views campaigns, you promote your videos to a targeted audience and pay per video view.\n•\tFor app installs or re-engagement campaigns, you promote your Tweets and pay per app install.\n•\tFor lead generation campaigns, you promote Tweets and pay per lead collected.\n\t\n\tAudience and targeting\nTwitter allows high-level targeting based on location (country, state, region, metro area, or postal code), gender, languages, device, platform, and even carrier.\nMore detailed targeting options allow you to target your audience by the keywords they Tweet, their interests (by category or based on usernames of Twitter users who embody the interests of your desired audience), the specific TV shows they Tweet about, behaviors, and their interest in specific events.\nYou can also upload specific lists of people (your email list, for example) to target with ads, or target people who are similar to your follower base.\n\tPricing\nThe cost of Twitter ads depends on the ad type. Promoted Tweets and accounts might cost you anywhere from 50 cents to $10 or more per engagement (video view, link click, follow, etc.) based on how targeted your ad is. Promoted Trends, on the other hand, have been reported to cost $200,000 a day.\nThe key here is testing your ads. Run a few short campaigns with a small budget to find out which objective is right for your audience and your budget. For engagement campaigns, Twitter only charges you when a user completes the action set out in your campaign objective, so all of these campaigns will provide some value. It’s always a good idea to look at what other advertisers are bidding for similar ads, which is information Twitter provides.\n\tHow to buy\nOnce you sign into the Twitter ads platform (and add your payment information), buying Twitter ads is a simple four-step process.\n\tStep 1: Set up your campaign\nChoose your objective and click Create Campaign to reach the ad campaign screen. Once there, name your campaign, choose whether to start the campaign right away or schedule start and end dates, and decide whether to add third-party tracking with DoubleClick.\n \n\tStep 2: Choose your audience\nChoose from among Twitter’s targeting options. They provide an estimated audience size to help guide you.\n \n\tStep 3: Set your budget\nYou can set daily maximum and total campaign budgets. Twitter stops showing your ads once your budget has been reached, so you don’t have to manually end campaigns to avoid being charged.\n \n\tStep 4: Choose your creative\nTwitter will show you an existing list of eligible Tweets to promote, or you can create new ones. You’ll see a preview on the right side of the page.\n \n\t\t\t\n\n\n\t\t\t\tInstagram advertising\n\n![IMG_20170825_214902_351.JPG](https://steemitimages.com/DQmTXLcQEeyPaLHcA1mLavGTg2ShJ8PsKU6mmU9Ktt4Qa2y/IMG_20170825_214902_351.JPG) Image via Instagram.\n\t\n\tAds types\nSince Facebook owns Instagram, it’s not surprising that Instagram ad types mirror three of the Facebook ads types: photo, video, and carousel. Also like Facebook, the ads support a number of different objectives.\nFor Instagram, the available objectives are: website clicks, website conversions, mobile app installs, mobile app engagement, video views, reach and frequency, page post engagement, mass awareness, and local awareness.\n\tAudience and targeting\nInstagram ads offer the same audience targeting option as Facebook ads, described earlier in this post. Keep in mind, though, that the demographics of Instagram users in general differ from those of Facebook users. The largest demographic of Instagram users is young urban women (aged 18 to 29).\n\tPricing\nLike Facebook ads, Instagram ads offer options to pay per engagement or by impression (CPM). The average cost per click for an Instagram ad in Q3 2016 was $0.72.\n\tHow to buy\nFollow the steps outlined in the Facebook section above. In step 2, make sure to choose Instagram as your placement of choice.\n \n               Pinterest advertising\n\n\tAd types\nAds on Pinterest are called Promoted Pins. They are essentially the same as regular Pins, except that you pay to promote them to a wider audience. There are three main types of campaigns:\n•\tAwareness campaigns aim to get your Pins in front of people who have not heard of your business before or are not already interacting with your brand.\n•\tEngagement campaigns encourage Pinners to engage with your content by repining or clicking your Promoted Pins.\n•\tTraffic campaigns funnel visitors from your Promoted Pins directly to your website.\n\tAudience and targeting\nPinterest allows you to target your audience in a few different ways:\n•\tInterest targeting allows you to target Pinners based on 420 different interestsincluding, for example, street style and sustainable architecture.\n•\tKeyword targeting targets Pinners based on search terms.\n•\tBusiness data targeting lets you target existing customers, Pinners who have visited your site, or a “lookalike” audience that looks and acts similar to your existing audience.\nYou can also target by location, language, type of device, and gender.\n\tPricing\nHow you’re charged for Pinterest ads depends on the type of campaign you run. Awareness campaigns are charged by CPM, engagement campaigns by engagement, and traffic campaigns by click.\nPinterest uses a “second-price auction model” for ad bids. That means you set a maximum bid you’re willing to pay, but you are only charged the amount needed to top the next-highest bidder. You might be charged your maximum bid, but you could pay less. Pinterest’s ad interface provides bid guidance that will let you know if your bid is too low. The minimum CPM bid is $5.\n\tHow to buy\nBefore you can create a Pinterest ad, you’ll need to set up a Pinterest business account. And since you can only promote Pins you’ve already posted, you’ll actually need to post the Pin you want to promote before you start the process of buying your ad. Confused? You can get more details in our Complete Pinterest Ads Guide for Business.\nOnce you have a business account with some Pins posted, you’re ready to buy your first ad.\n\tStep 1: Choose your goal\nFrom your Pinterest profile, click on the + button and select Create ad—or just go straight to ads.pinterest.com. Select what type of campaign you want to create: awareness, engagement, or traffic, then name your campaign, select the start and (optional) end dates, and set your daily budget.\n Image via Pinterest.\n\tStep 2: Pick your Promoted Pin\nChoose the Pin you want to promote. If you’re not sure, you can use the filters on the Pick a Pin screen to find out which of your Pins have had the most engagement in the last 30 days.\n Image via Pinterest.\n\tStep 3: Choose your audience\nYou’ll next find yourself on the Add more details screen. Here, you’ll use the targeting options to choose exactly who will see your Promoted Pin.\n Image via Pinterest.\n\tStep 4: Set your budget\nStill on the Add more details screen, you’ll enter your maximum bid and daily budget.\n \nReview all the information on the right side of your screen, then click Next. This submits your Promoted Pin for review. It may take up to 24 hours for your Promoted Pin to be approved. In the meantime, set up your billing details.\nLearn more about managing your Pinterest ads on Hootsuite.\n\n\t\t\tLinkedIn advertising\n\n\n\tAd types\nThere are five main types of LinkedIn ads:\n•\tDisplay ads: Share content with a targeted audience.\n•\tSponsored InMail: Deliver sponsored content directly to LinkedIn user inboxes.\n•\tSponsored content: Your content will appear in the LinkedIn timelines of your target audience.\n•\tText ads: These are text-based ads that appear in the right column of the desktop.\n•\tDynamic ads: These ads also appear in the right column, but incorporate display ad unit formats.\n\tAudience and targeting\nLinkedIn targeting, not unlike the social network itself, is very good for employee- and company-specific targeting. You can specify who you want to see the ad based on the industry they work in, their position and seniority (maybe you’re sharing a white paper for managers?), where they work, how big their employer is (think of a post targeting enterprises, not SMBs), and beyond. As a result, LinkedIn is extremely effective for B2B marketing and job-related advertising.\nIf the audience you choose is too big or too small it might not perform well, so test audience targeting with several ads to hone in on the right one for you.\n\tPricing\nLike Facebook, LinkedIn lets you choose whether to pay based on the cost-per-click (CPC) model, or pay by every 1,000 impressions (CPM). However, LinkedIn has set a minimum budget of $10 per day per campaign. There are also minimum bids for CPC text ads ($2 per click) and CPM text ads ($2 per 1,000 impressions). Sponsored Content minimum bids will vary based on the audience you choose.\nWith these minimum bids, it’s important that you seriously consider your objective when building out LinkedIn ads. These ads should be very business-focused, as Facebook and Twitter provide much cheaper alternatives for content marketing. Test a few LinkedIn ads and see whether the price is worth it for your business.\n\tHow to buy\nThe process will vary a bit depending on the type of ad you want to run. Since text ads are the simplest (and least expensive) way to get started, that’s what we’ll focus on here.\n\tStep 1: Create a new campaign\nOn your LinkedIn homepage, hover over the Business Services tab at the top right and choose advertise, then scroll down to the bottom and click Create Ad. Then, choose what type of ad to create. If you don’t yet have a Company or Showcase page (and you should), you’ll be limited to Text ads.\n \n\tStep 2: Build your ad\nChoose where to link your ad to, then add a small image along with your headline and copy. You can preview the ad in various formats on the right side of the page.\n \n\tStep 3: Choose your target audience\nChoose your target audience by industry, company size, job title, and so on.\n \n\tStep 4: Budgeting\nSet your daily budget and your bid, which will be a choice between paying for clicks or impressions.\n \nIf you’ve never built an ad before, finish by entering your payment information. Then review your order and launch your campaign.\n\n\t\t\tSnapchat advertising\n\n![IMG_20170825_215110_164.JPG](https://steemitimages.com/DQmVWasYGSNy8edMAnEnvLd1Dm4DBkYMNYX9dp1BV4TAkdu/IMG_20170825_215110_164.JPG) Image via Snapchat.\n\tAd types\nSnapchat offers three types of advertising:\n•\tSnap ads are video ads that appear between Stories. Users can swipe up to reveal extended content such as longer video, an article, an app install ad, or a website.\n•\tSponsored Geofilters (for larger companies) or on-demand Geofilters (for smaller brands) are overlay graphics users can select and add to their Snaps.\n•\tSponsored lenses are custom Snapchat lenses that work just like any of the usual suspects—like the infamous rainbow barf.\nFor now, the only self-serve advertising option is on-demand Geofilters, so that’s what we’ll focus on here. For all other advertising options, you’ll need to contact Snapchat.\n\tAudience and targeting\nWhen it comes to on-demand Geofilters, your only targeting options are the dates on which to run your ad and the geographic area to cover. But you can get the geotargeting down to the hyper-local: the area in which your Geofilter is available can range from a minimum of 20,000 to a maximum of 5 million square feet.\nYou should keep the overall Snapchat audience in mind when thinking about advertising on this social platform: 60 percent of users are under 25.\n\tPricing\nThere’s a reason why most advertising options aren’t available on demand: Sponsored lenses run from $450,000 to $700,000 per day. On-demand Geofilters are much more affordable—but watch your catchment area. We found that a two-day Geofilter in the immediate area of our office would cost about $13, but expanding the territory of the Geofilter to the maximum 5 million square feet (about 70 square city blocks) upped the cost to nearly $3,000. One city block was about $45.\n\t\t\tHow to buy\n\tStep 1: Create your Geofilter\nGo to the Snapchat Geofilters page and log in to your Snapchat account. Decide whether you want to upload a Geofilter you create using design tools like Photoshop or Illustrator or select the online design tool. Uploading a custom Geofilter gives you greater customization in order to match your company branding. To explore the tools available, we’ll use the online design tool for the rest of this example.\n \n\tStep 2: Choose an occasion and design\nCelebrations offers the most options, and will likely be the most applicable for brands. Use the design tools to create a Geofilter appropriate to your brand.\n \nStep 3: Choose your dates\nChoose the dates on which your Geofilter will be available. You can also choose to keep your Geofilter available for the long term and pay yearly.\n \nStep 4: Choose your area\nYou’ll draw a virtual fence on a map to set the target area for your Geofilter. Remember that the larger the area you choose, the more you’ll pay.\n ![IMG_20170825_215136_316.JPG](https://steemitimages.com/DQmQRNchzkv14LF3Q7kgtgGsnw4LXk7FRnCbzuKdjxGqC52/IMG_20170825_215136_316.JPG)\nThen enter your payment details and your Geofilter is good to go!",
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