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      "body": "Congratulations @eco-emilio! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@eco-emilio/birthday3.png</td><td>Happy Birthday! - You are on the Steem blockchain for 3 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@eco-emilio) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=eco-emilio)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "![Divi streamlines website workflows feature img](https://steemitimages.com/DQmeGVtAyxB9hkFhQMyKK4VMwcSqyYG8N3aYrHvFczquVmu/image.png)\n\n[Divi](https://www.elegantthemes.com/gallery/divi/) is a WordPress Theme created by Elegant Themes (ET) that comes packed with features that help businesses streamline their website workflows and effortlessly produce vibrant and engaging websites.\n\nBy using a few of the techniques I’ve outlined below, you can empower your staff or Marketing department to regularly deliver stunning content through your website.\n\nMy focus these days has been to bridge the gap between my client’s daily business operations and the website tools I weave together for them.\n\nOne of the biggest problems that presents itself after launching a new website is that the stakeholder tasked with maintaining the website is neither a marketing expert nor a website expert. So he/she has to learn how to use the website software (e.g., WordPress) and then learn how to create or edit content.\n\nIf you’ve been using WordPress for a while, you know just how clunky it can be and it requires flipping back and forth between the editor view and the live view. And that doesn’t even touch on the issue of producing high-quality content to put into the website.\n\nThe gap between business operations and maintaining a website has remained problematic for a number of reasons:\n\n* Website technologies remained arcane and lacked modern software features\n* Small and mid-sized businesses lacked the skillsets to properly use website technologies\n* Marketing specialists tend to use a different set of technologies apart from their client’s website.\n\nThe consequence is obvious, businesses with sufficient resources hire web agencies to manage their website and they hire marketing agencies to design, schedule, and publish their marketing campaigns. Businesses without the financial capacity to outsource these services typically pay for a generic website and attempt to handle their marketing by using a mishmash of DIY marketing tactics.\n\nI’ve been in that cycle and it feels super depressing and overwhelming because you know you need to do better for your business to succeed and you really don’t have a clear vision of what will actually work. If you’re looking for a little inspiration, check out [this post by Kim Moutsos at the Content Marketing Institute](http://contentmarketinginstitute.com/2017/10/content-marketing-despair/).\n\nOn top of that, web development as an industry has a ton of baggage that can overshadow newer, more innovative technologies and strategies that are designed better and thus, more effective. By that I mean, every developer and agency has had to create their particular flavor of web development; which programming language, which database vendor, which design patterns, which software applications, which frameworks, which JavaScript libraries, and on and on.\n\nBy the time a client steps into the agency, hundreds of decisions have been finalized and turned into best-practices for that agency so that the managers, designers, and developers can consistently and reliably produce websites of a certain quality, on time and on budget. Because of this, businesses are sometimes unwittingly agreeing to take on a new workflow without fully understanding the consequences.\n\nA good example is the “Newsletter Signup” form that most websites use on the Home page or a Sidebar. Almost without question, this feature is added because it can significantly increase conversion rates (if done correctly) and businesses are told they need it.\n\nWhat these SMBs aren’t told is what to do with the Email addresses they collect or how to write super valuable newsletters. That’s up to them to figure out.\n\nIt turns out, not many SMBs have a strategy to regularly produce content and publish full-blown newsletters. On the flipside, modern Internet users won’t consume the kind of bland, text-heavy content found in most newsletters unless they are extremely motivated and committed to doing so.\n\nThe point I’m making here is that when a business identifies the need to build a website, they often don’t have the budget necessary to properly research and strategize every decision, so they say ‘Yes’ to whatever suggestions the agency comes up with.\n\nIn the case of the Newsletter Signup form, that business has just unknowingly agreed to implement a rudimentary marketing funnel that collects Email addresses (that sit idle in a List somewhere) in exchange for content that no one is writing. In that situation, the business fails to plan for their newfangled newsletter workflow, which results in warm prospects quickly turning cold.\n\nAnd that’s part of the problem that entrenches the gap, businesses don’t invest into formalizing and documenting workflows to take advantage of their website software or how to produce content that goes into the website.\n\nThe good news is that modern website platforms are finally evolving to the point of providing features we’ve come to expect from office productivity software. If you use WordPress, adopting Divi can help your business more deeply integrate WordPress into your daily operations.\n\n# Divi Website Builder\n\nI started using Divi in 2015 for all my clients’ websites and I haven’t looked back. I’ve tried a lot of WordPress Themes over the years and quite a few are really well-built and packed with great features that make it easy to build great looking web pages. However, what really sucked me into the Divi universe was the amazing customer support.\n\nET also recently launched a [documentation portal with in-depth tutorials](https://www.elegantthemes.com/documentation/divi/) on every aspect of the theme from installation, to Module customization, to A/B split testing, and much more. On top of that, they also regularly publish [video tutorials on YouTube](https://www.youtube.com/channel/UCuasRuWliU48RwnKXf9GesA/videos) that are exceptional in their creativity and depth.\n\nIn an attempt to keep track of the rapidly evolving Divi universe, I created a mind map of everything I’ve come across, although so much content is being released I’ve fallen behind keeping it fully up-to-date. You can [interact with my Divi mind map here](https://webbrain.com/brainpage/brain/A5223A90-C72F-0697-B0C5-B0A7F051753E#-86).\n\nFrom the day I became a member, I had access to a community of passionate and smart developers who would either solve my problem outright or escalate the problem and get it resolved as quickly as possible. For SMBs that don’t have a dedicated website developer on staff the level of support that ET provides is like having a developer on-call.\n\nAnother huge reason to use Divi is that it is constantly being updated and improved. Since I started using Divi, there have literally been thousands of improvements made to the core and more are constantly being rolled out. Furthermore, ET recently announced that they would begin releasing ready-made templates that are free to use, which brings Divi up to speed with other website service providers (e.g., Squarespace or Weebly) that already provide dozens of gorgeous, mobile-ready templates.\n\n## Divi Structures Your Content Into Smaller, More Manageable Chunks\n\nWhat I really wanted to touch on in this post are some key features under the hood that dramatically improve your ability to write or edit content for your website - to help you understand a better way of working with your website content.\n\nThe starting point for this discussion is the WordPress editor and the fact it really kinda sucks. In part, due to its limited functionality and, in part, due to the fact you can’t see what the finished content looks like live.\n\nAs you can see in Figure 1, there is a mess of content and shortcodes embedded together and it's impossible to tell what the result looks like without saving the Page and viewing the live version. For businesses attempting to regularly update their website, trying to teach an employee to take responsibility for the mess below is uninspiring in the least and problematic in the worst.\n\nIt takes considerable focus and attention to scan your way through the content in the WordPress editor and for long Pages, the process can be frustrating.\n\n![WordPress editor with both content and shortcodes](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-wp-editor-content-mess.png)\nFigure 1. WordPress editor with both content and shortcodes.\n\nIf you want to change small portions of text, you have to scroll through all the content looking for the pieces you want to change while ignoring shortcodes and other objects. It’s no wonder SMBs have struggled to fully take advantage of WordPress.\n\nAnother thing to note is that the content conveys no visual signals regarding the purpose or function of the content. The marketing specific content is mixed with product and service information and contact information and so forth. It isn’t entirely clear what is what so you have to read it on the live view to make sense of it and flip back and forth while making changes. It’s just blech.\n\nThe first improvement that Divi can bring to your content workflow is to hide the programming code behind easy to use, drag and drop Modules. (See Figure 2).\n\n![Divi Page Builder with Modules meaningfully labeled](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-page-builder-e1510076373849.png)\nFigure 2. Divi Page Builder with Modules meaningfully labeled.\n\nAs you can see, the first thing you notice is that all the gobbledygook is gone and in its place are discrete units of content with meaningful names that anyone can understand. For an employee with little training, he/she can easily be tasked with editing your “Who We Are” blurb on the homepage (A) or updating your company's tagline (B).\n\nOnce your Divi website is built, you can easily print off pages from the Divi Page Builder and create an easy to follow instruction manual with all your content neatly organized and labeled for later reference. It is also a good idea to identify which content Modules or Layouts are stored in the Divi Library because library items are ideal for global information, branding messages, Call-to-Actions and are not typically accessible to Editors and Authors due to the sensitivity of those pieces.\n\nA number of my clients have already remarked how easy it is to update their website and appreciate the look and feel that Divi provides.\n\nNow, that hasn’t addressed the issue of not seeing the live result, however, the Divi Builder mode is just that, the builder mode, which is designed to make it easier to build the Page.\n\nDivi also provides a Visual Builder mode which is a front-end view of the Page with mouse-sensitive controls and the ability to edit content directly on the Page. (See Figure 3). In the Visual Builder mode, you see EXACTLY what the final result looks like and you still have access to all the tools and options you would in the Page Builder mode.\n\nSwitching between the two modes is as simple as clicking a button and I’ve found that some people prefer the Page Builder and some prefer the Visual Builder, it really depends on the nature of the task.\n\n![Visual Builder mode of the same Page as Figure 2](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-visual-builder-content.jpg)\nFigure 3. Visual Builder mode of the same Page as Figure 2.\n\nAdopting Divi as your WordPress Theme also means that you’re adopting ET’s methodology of structuring Pages and Posts into discrete content objects called Modules, Rows, and Sections. For me, this structure has really helped my thinking around crafting content that comes alive on the page, a task which requires more clarity and precision in identifying the goal for a particular piece of content.\n\nThis is extremely helpful for businesses because it gets them to distill, refine, and hone their content into smaller, more consumable, more memorable chunks. A significant improvement over long, rambling text that very few people ever read.\n\nEvery word you use matters, every second of your visitors’ time is precious, so the way you begin to stand out is to create authentic and relevant content that engages (e.g., by using good design or animation) and encourages specific behaviors (e.g., through the use of a Call-to-Action).\n\nOnce you have built a particular piece of content (e.g., the Big Red Button), you can easily save that Module to the Divi Library and then reuse it over and over with the click of your mouse.\n\nTo take it one step further, Divi allows you to create Global Modules that are synchronized* across the entire website and immediately reflect changes you’ve made to them, regardless of where they are located. (see Figure 4).\n\n*Note. Global Modules allow you to determine which settings are Global and which are Local. This precision allows you to add Global Modules that can take on page-specific settings like titles or content, but everything else is specified globally. When combined with properly configured and assigned User Roles (discussed below), first-time users will easily be able to start working on the website.\n\n![](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-global-modules.png)\nFigure 4. Global Modules (A) and Sections (B). These Global items can be added to any Page or Post, and are perfect for elements that are repeated across Pages like contact information or galleries.\n\n## Streamline the Workflow With Divi User Roles\n\nOne of the easiest ways to streamline your website workflow is to use the Divi Role Editor to Enable/Disable various Divi features for each WordPress User Role. By disabling non-essential features for Editors and Authors, you dramatically simplify the User Interface and reduce the number of decisions that they need to make.\n\nIn addition to improved usability, by limiting access to certain capabilities, you eliminate the possibility of accidental changes or deletions to the website that would’ve traditionally required the webmaster to repair. Now mistakes are micro-sized and easy to Undo, which helps alleviate the fear that one wrong mouse click might result in breaking something.\n\nAnd now that Divi automatically saves your work in your browser, there is an Undo feature that helps you get back on track if a mistake is made. Divi feels like a mature SaaS-based product on par with the other leading platforms.\n\n![Divi Role Editor for Administrators](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-role-editor.png)\nFigure 5. Divi Role Editor for Administrators. There is a tab for each WordPress User Role installed on your website.\n\nYou can see in Figure 6 that the WordPress Dashboard is not very pleasing to look at out-of-the-box for us Administrators. There are a number of solutions available that allow you to customize the WordPress Dashboard further, however, for this post, I wanted to keep things simple.\n\n![WordPress default Dashboard for Administrators](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-wp-dashboard-administrator.png)\nFigure 6. WordPress default Dashboard for Administrators.\n\nIf your task is simply to update your company’s “Who We Are” blurb, you just need to access the Pages sections. In Figure 7, you can see the menu has been stripped down considerably for Editors, which reduces the amount of noise/clutter they have to deal with after logging in.\n\n![WordPress default Dashboard for Editors](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-wp-dashboard-editor-e1510076655795.png)\nFigure 7. WordPress default Dashboard for Editors.\n\nTo continue the example, once you find the “Who We Are” blurb on the Home page, you access its settings through a modern dialogue box. See Figure 8. I disabled all the non-essential capabilities for Editors so that you could see how simple the task becomes when all extraneous options are removed from the UI.\n\n![Divi Blurb Module Settings dialogue box for Editors. Only the Content tab is visible giving access to the Title and Content fields](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-module-settings-editor-1024x680.png)\nFigure 8. Divi Blurb Module Settings dialogue box for Editors. Only the Content tab is visible giving access to the Title and Content fields.\n\nFor those of you just getting started with Divi, I strongly encourage you to practice logging in as an Editor when you want to work on the text portions of your pages. When you give yourself access to the entire suite of tools that come with Divi, you will be tempted to “play” around with all the fancy stuff like Text Shadows, and Box Shadows, and Animations, etc.\n\nAvoid that temptation as much as you can until you become familiar with Divi.\n\nOtherwise, you will get distracted by trying to add cool effects and the end result is most likely going to be garish or gaudy or annoying. Remember, less is more and simplicity is elegance.\n\nTo see all the Settings for a Module, log in as an Administrator and check out the Design features available in each Divi Module. See Figure 9.\n\n![](https://www.uplyft.ca/wp-content/uploads/2017/11/divi-module-settings-administrator-1024x680.png)\nFigure 9. Divi Blurb Module Settings dialogue box for Administrators. All three tabs are visible; Content, Design, and Advanced giving access to all the Module settings.\n\nET has implemented dozens of CSS attributes into each Module’s Settings through the use of simple and intuitive controls that are a pleasure to use and when you are in the Visual Builder, you can see the changes in real-time.\n\nJust remember to keep your content workflows (i.e., when you're writing or proofreading) separate from other tasks and you’ll notice a significant improvement in your productivity when interacting with your website.\n\nFor me, Divi has helped improve the way I approach writing content and building web pages because I’m learning to communicate my client's’ brand through a standardized collection of content Modules, which forces me to refine what is being said and to think about how that content looks across different device types.\n\nMore and more, Divi templates contain Modules and/or Sections optimized for Smartphone displays or Tablets because people spend more time on their Smartphones than their Desktop computers. By writing your website content into smaller chunks, it is much easier to build pages that look great on smaller devices.\n\nOnce your Divi templates are built (i.e., your website is live) and you begin editing content or writing blog posts, get into the habit of logging out as the Administrator and logging in as an Editor or Author. You’ll notice that your content workflow is a breeze to complete and you’ll soon want to start building your own Layouts and Pages.\n\nIn my next post, I’m going to explore using Google Docs to write your content and how to document a generic content workflow so that you can train others to further save time and effort.\n\n*Post originally published at [www.uplyft.ca](https://www.uplyft.ca/divi-streamlines-website-workflows/)",
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      "body": "![](https://steemitimages.com/DQmceUkKc1TFyewkoD6R46MBmY5zA2DAHe8vWDSHhCRQbpC/image.png)[Source Pavan Trikutam https://unsplash.com/@ptrikutam](https://unsplash.com/@ptrikutam)\n \nWelcome to part 3 of 3 of our series Keys to Understanding Website Modernization for Small Businesses. In this series, I’ll be exploring several business factors, tactics, tools and strategies that will help you identify if your business would benefit from modernizing its current website investment. From finding the right people, to clarifying your internal systems and processes, to providing the features and services that your customers expect; I’m providing actionable items and steps that you can implement immediately with the purpose of helping you take control of your business website whether you’re a solo freelancer, a small business or you just own an older website that no longer serves its function.\n\n# Legacy Websites Miss Out On Modern Features That Improve Customer Confidence And Satisfaction\n\nIf you’re reading this, you probably have a website and are unsure when it will be worth modernizing it. With technology evolving so rapidly, perhaps it might be worth delaying until the next big trend comes along.\n\nOr you might be frustrated because you thought your existing website was going to serve your business for many more years.\n \nI get it. I manage a lot of websites, and keeping them all working at optimum efficiency takes a lot of work. Nonetheless, business practices continue to evolve to keep up with new technologies, and securing Internet traffic and business data is a major trend right now.\n \nThe longer you wait to modernize your business’ website, the more difficult and costly it becomes to adapt to the changing behaviours and expectations of your customers. Eventually, your competition will step in to provide the quality of service modern consumers expect from their online experience.\n \nIn this post, I discuss three features of modern websites that small- and medium-sized businesses are struggling to implement. There are many others, but I wanted to emphasize the importance of security and mobile-readiness for those readers that might not have the time to stay up-to-date with trends in IT and website architecture.\n \nOnce you have those two pieces taken care, you can more easily move forward with a solid foundation.\n \n## Where Google Moves the Internet Follows\n \nIt was a big deal when [Google announced](https://security.googleblog.com/2015/12/indexing-https-pages-by-default.html), “Browsing the web should be a private experience between the user and the website, and must not be subject to eavesdropping, man-in-the-middle attacks, or data modification. This is why we’ve been strongly promoting HTTPS everywhere.”\n \nVery quickly, the entire industry began to move towards secured websites including; Website Hosting vendors, Content Distribution Network vendors, SaaS vendors, Website Browsers, and of course, Website Developers began building SSL-compliant websites as a standard practice.\n \nOne consequence of Google’s HTTPS Everywhere initiative is that your website visitors will see your domain name labeled as “Not Secure” on Google Chrome if there isn’t an SSL certificate installed on the website.\n \nWebsites built on the WordPress platform require additional configuring in order to deliver content through an SSL layer. At Uplyft, we use [SiteGround*](https://www.siteground.com/recommended?referrer_id=7359393) for our web hosting and they provide a number of options to implement an SSL certificate. If you’re in the market for a web hosting provider, check out SiteGround. They are slightly more expensive than other vendors, but they provide cutting edge features and excellent 24/7 customer support.\n \nCheck out [this article by WinningWP for an in-depth comparison of the top website hosting companies](https://winningwp.com/officially-recommended-wordpress-hosting-companies/). \n\nAt the same time, Google started [giving a slight ranking boost to HTTPS URLs](http://googlewebmastercentral.blogspot.ch/2014/08/https-as-ranking-signal.html). The end result is that Google is both raising awareness about the importance of security and rewarding websites for adopting these new features by moving them closer to the top. \n \nThese initiatives by Google are changing the habits, perceptions, and expectations of your customers.\n\n> The typical customer follows trends and builds behaviours and expectations around them. Those websites that adhere to best practices and current trends, deliver an experience that feels more natural, more comfortable. In turn, that builds a sense of security and confidence that improves customer satisfaction and engagement.\n \nConsider Google’s reach in terms of educating its users about security and the importance of securing your website. Everyone who uses the Internet knows about Google and trusts what they have to say. New generations of Internet users will be taught the importance of ensuring that their online interactions are secured, and will become savvy enough to spot websites that are not secured.\n \nGoogle’s Chrome browser clearly indicates whether a website is secured or not by placing the green lock icon beside the URL along with the label, “Secure”. The other major browsers have followed suit.\n \n## Mobile-ready Websites are Designed with User Experience in Mind\n \nIf your customers are Canadian and between the ages of 18 and 34, then more than 50% of the time they are accessing your website on a smartphone or mobile device ([CIRA Internet Factbook 2016](https://cira.ca/factbook/domain-industry-data-and-canadian-Internet-trends/internet-use-canada)). \n\nWebsites that are designed to be mobile-ready make it easy for your customers to quickly and easily engage with your products or services on smartphones and tablets.\n \nAdopting a mobile-first philosophy prioritizes the user experience on small devices, which means designing web pages that are leaner (i.e., take less time to download to your device) and more focused on emphasizing what matters to your customers.\n \nFor example, navigation optimized for fingers and not mouse pointers, graphics and images that scale properly on newer, high-resolution devices that have two viewing modes, shopping carts that are easy to add and modify, and many others.\n \nI guarantee that a simple, well-branded, mobile-optimized landing page, will showcase your business better than a large, out-of-date, legacy website that functions terribly on mobile. If cost is holding you back from a complete overhaul of your online presence, consider a strategy where you reduce complexity and scope in the early stages and add new features as needed.\n \nA lot can be achieved in a single, well-designed page.\n \nFor those businesses that want to launch an online store in 2017, there are additional layers of technologies and features that your website will have to provide in order to compete. One feature that is often forgotten or overlooked, is the ability for customers to submit reviews.\n \n## Consumers Use Testimonials and Reviews to Inform Their Choices\n \nExperienced shoppers tend to search for reviews about a product or service before they commit to a purchase. In an ocean of information, people scan for signals that communicate confidence and reviews submitted by customers provide a strong signal about a business.\n \nMore and more, customers will come to expect fair and representative reviews about your products before they commit to purchasing them online.\n \n> Reviews are becoming a prominent and influential way to build credibility and reputation – if you take control of them.\n \nBy failing to provide a mechanism for your customers to directly contribute reviews on a specific product, they will do it elsewhere, and if it happens to be on Yelp or Facebook, then those reviews might rank just as high as your website in search results.\n \nOn a subconscious level, the mind is constantly looking to simplify and filter out noise. If your products are associated with negative feedback, potential customers will pass you by because it is easier to find a competitor than sift through a mixed bag of reviews.\n \nAvoid the damage control involved with bad reviews, build the mechanism into your website where you can address each review in turn. If you can transform an unhappy customer into a happy customer (i.e., by directly reaching out to him/her in response to a bad review) you will create an advocate for your brand, which is Gold.\n \nAn out-of-date website presents an opportunity to reflect on your brand and communication, to survey customers (and find out what they need/want), create a fresh new experience that serves them better, and attracts new customers.\n \nI’ve only touched on a few of the modern features that websites today are implementing. There are many others that are worth exploring. If you would like to discuss how you can modernize your website and online presence, [schedule a strategy session with me](https://www.uplyft.ca/schedule-appointment/). \n \n### What are your must-have features in a modern website?\n \n\n*Disclosure: Some of the links in this post are “affiliate links.” This means I may garner a small commission at no cost to you if you choose to make a purchase. Commissions help me produce valuable content that I share with my customers and community.",
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      "body": "![simson-petrol-133138-1280px-1080x675.jpg](https://steemitimages.com/DQmdDANiBKQd35dQe5yUqyhPRmmcpeTCwskUPtdf1n3fZYr/image.png)\n[Simson Petrol https://unsplash.com/@simson_petrol]\n\nWelcome to part 2 of 3 of our series Keys to Understanding Website Modernization for Small Businesses. In this series, I’ll be exploring several business factors, tactics, tools and strategies that will help you identify if your business would benefit from modernizing its current website investment. From finding the right people, to clarifying your internal systems and processes, to providing the features and services that your customers expect; I’m providing actionable items and steps that you can implement immediately with the purpose of helping you take control of your business website whether you’re a solo freelancer, a small business or a you just own an older website that no longer serves its function.\n\n# Website Errors Alert Business Owners That Deeper Problems Are Lurking\n\nIf you’ve had to hire a developer to fix a broken or malfunctioning website within the last 6 months, you need to be aware of the cascading implications so that you can respond strategically and minimize your costs.\n\nThere are many overlapping reasons to operate a business website:\n* Establish and communicate the brand, vision, and mission\n* Build relationships with customers (real-time chat, forums, documentation)\n* Generate leads (email opt-ins, shopping carts, commenters, downloads)\n* Provide education and outreach\n* Deliver great products and services\n* Many others\n\nA properly functioning website should, at some level, contribute to the process of converting prospects into leads or sales. When a website becomes unavailable or delivers a broken experience, the ripples extend beyond the costs of repairing it.\nFrom a purely financial perspective, broken or malfunctioning websites increase operational overhead. At the same time, if the website includes an online store, then sales will also be lost. A situation which drives customers to your competitors.\n\nIf the website goes down during a marketing campaign, that investment will be lost (because you’re paying to have people click to your website) and the damage to your brand’s perception could be significant (first impressions are lasting impressions), not to mention that your marketing and lead generation strategies could be set back months (marketing is about momentum, lose momentum, lose conversions).\n\nYour brand will quickly become associated with a “low quality” user experience, which in turn, will increase your marketing costs as you attempt to entice people back to your website. Not to mention, it could subconsciously affect your perception of your brand, and how you or your employees speak about your brand.\n\n**Who feels comfortable promoting a broken or out of date website?**\n\nFinally, from a technology perspective, a website that malfunctions or crashes suggests that the core platform the website is built on should be assessed for its ability to grow with the business. A poorly written WordPress Plugin or Theme will continue to cause problems until it’s removed and replaced. Legacy web applications built with server-side technologies will continue to cause problems until they are modernized or rebuilt.\n\nSearch engines record when URLs are not accessible, and if the errors are consistent enough, then they will be downgraded in the search rankings. Further damaging your ability to reach your customers.\n\n> In a chaotic and fluctuating marketplace, businesses that can strategically cut expenses (or avoid them) and redirect those resources toward more innovative products and services will outlast their competition.\n\n**The chance that your website will experience a loss of uptime increases significantly without daily monitoring and backups.**\n\nIn some cases, websites built with WordPress are causing errors because of a new feature that automatically updates the core files and plugins. While this feature sounds like a timesaver (if you’ve maintained a WordPress website for any length time you understand the pain). Left unattended, however, new versions of software increasingly run the risk of failing when part of a larger stack of technologies.\n\nIn the event that your business encounters a website failure, consider that a warning alarm for C-Level stakeholders who should prioritize understanding why the website failed, to realistically estimate the costs and risks of different solution scenarios, and then find a service provider that can transition the website to a platform that better supports your business and its internal operations.\n\nWhen I refer to “platform” I’m describing the core technologies that the website is built on and who manages the website. Self-hosted websites are managed directly by the business, whereas “Managed” websites are supported by a third-party vendor.\n* Static HTML websites (no server-side processing occurs. Self-hosted or Managed.)\n* Dynamic, database-driven server-side websites (WordPress, Drupal, and Magento. Self-hosted or Managed.)\n* Website-as-a-Service (Wix, Squarespace. Managed.)\n* Website-less (Social Media and third-party services. Managed.)\n\nOne of the factors that you can use to identify which website platform to adopt pivots on whether your marketing strategy includes content that you want control over. If you operate your own website, the content that you publish is owned and controlled by your business. You have direct access to the data and you determine what security and privacy are implemented to protect that data.\n\nThe dominance of Social Media networks recently has given rise to small businesses shifting away from investing in database-driven websites and opting instead to curate feeds or channels on various networks, such as Instagram or Facebook, where they can invest their time (their most abundant resource) into social engagement. This has also given rise to software vendors (i.e., LeadPages, Unbounce, HubSpot), who provide complete lead generation, marketing, and sales funnel services to businesses without the need for a website.\n\nThis website-less approach to building an online presence is reasonable because it reduces upfront and ongoing labor and maintenance costs in addition to generating leads. This approach comes with a hefty trade-off, those platforms own your content and mine your relationships. They own the engagements you have with your customers, and they own the data that you and your customers generate by using those networks.\n\nIn the case of Wix, if you opt for the “Free” version, they own and control your website. According to [Wix’s Policy on content ownership](https://support.wix.com/en/article/wix-site-and-content-ownership), “As a user, you waive any claims that you may have against Wix with regards to your site being used in marketing or promotional material.”\n\nFor those businesses that will not publish much content, and simply need an online brochure, then a simple online presence is sufficient. The new Website as a Service providers deliver a solution that reduces costs and removes the distraction and frustration of maintaining a website.\n\nBusinesses that intend to produce content, whether that’s images, blog posts, products, videos, tutorials, etc. should owning their own website.\n\n> If your website has recently encountered errors or downtime, then this is the moment to begin a website modernization project. The longer you wait, the greater the risk of a serious service disruption.\n\nIt is very risky to launch a new marketing campaign when the reliability of your website is in doubt. It is very risky to launch new products and services through an unreliable website. \n\nThat being said, you could create a marketing campaign based on a modernization project, which would allow you to include your customers in the process as well as build up anticipation for the launch.\n\nThe ways in which businesses use the internet evolve daily, and you need to decide if your website can support your business’ growth or if it has reached the end of its life.\n\n> New competitors entering your market are at a distinct advantage because they aren’t burdened with legacy IT investments.\n\nTo remain competitive, your business needs to stay on the curve of technological innovation and strategically eliminate, divert, and invest in solutions that out-position your competitors. 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      "body": "![jayphen-simpson-2116-1280px.jpg](https://steemitimages.com/DQmcRkg7a8H4EjR3orX7GaL7BCsfm4WmG4TJ7nTG2R6Db9R/jayphen-simpson-2116-1280px.jpg)\n[Image. Jayphen Simpson](https://unsplash.com/@jayphen)\n\nWelcome to part 1 of 3 of our series Keys to Understanding Website Modernization for Small Businesses. In this series, I’ll be exploring several business factors, tactics, tools and strategies that will help you identify if your business would benefit from modernizing its current website investment. From finding the right people, to clarifying your internal systems and processes, to providing the features and services that your customers expect; I’m providing actionable items and steps that you can implement immediately with the purpose of helping you take control of your business website whether you’re a solo freelancer, a small business or you just own an older website that no longer serves its function.\n\n# Website Modernization Can Turn Neglected Websites Into Productive Assets\n\nThe internet has been an integral part of business operations for a couple of decades now, and that means many businesses have paid for and continue to maintain a website as part of their branding or marketing strategies. But what proportion of businesses actively use their investment to reach new customers or position their products and services in the right venues?\n\nOne clue comes from the number of employees in an organization. According to [SME Research and Statistics](http://www.ic.gc.ca/eic/site/061.nsf/eng/h_03018.html), almost 75% of businesses in Canada have less than 10 employees.\n\nIn my experience, businesses with less than 10 employees tend to lack the processes and resources necessary to actively engage their website. This is especially true for businesses whose products and services are not internet related.\n\nThere is a considerable gap between the goal (of having a website that customers regularly use) and the reality that many businesses experience (a website with high bounce rates and no conversions).\n\nIf your business’ website hasn’t been updated since it was built and launched by the developer, this could be a symptom of a lack of clarity around:\n\n- How to use the stack of technologies that web applications are built out of\n- Who in the business becomes the internal stakeholder of the website and online presence\n- A workflow within the business that produces valuable content on a regular basis\n\nIt really is true that modern websites are a complex mix of different technologies that require a broad range of skills to properly use. When the developer hands a completed website over to a business, often there is a “training” session, links are bookmarked, and a quick walkthrough is presented. \n\nFor many businesses, that’s the last contact they have with their service provider and contact with their website drops off from there. I’ve heard some clients say...\n\n> I had to manage our business website, and I didn’t have the skills or confidence to do anything. I tried to log in and look around, but it was confusing and I didn’t want to break anything.\n\nIf staff aren’t trained and no direction or support comes from management, then no one is going to log into the website to create new content or update outdated content. Regardless of how far these technologies evolve; the inclusion of WYSIWYG editors, better-designed UI, streamlined menus, etc., businesses struggle to find people within the organization that can bridge the gap between the web stack and business operations. There are options for finding the right person for the job.\n\n## Outsourcing Website Management and Administration\n\nOne trend that has emerged recently is the introduction of website service providers. Just as enterprise IT is rapidly moving towards the “as-a-service” model for infrastructure and software, there are vendors that provide real-time website administration and management services. At [Uplyft](https://www.uplyft.ca/maintenance-packages/), we provide several packages that take care of the maintenance operations of websites.\n\nFor some businesses, it makes sense to externalize the Webmaster role to a third-party vendor that manages the day-to-day operations of their website. This is especially true for websites that handle financial transactions or deliver a service to members because they require 24/7 Security and Uptime monitoring.\n\n> If your website handles mission critical functionality, it should be monitored in real-time.\n\nFor other businesses, there are staff members that might be sufficiently trained and eager to integrate the stack of tasks that come with managing an online presence. The key is to make on-going training and support easy to access and empowering for your internal stakeholder.\n\nAs website developers and websites become more sophisticated, the documentation and training materials for them have evolved considerably as well. Agencies are now providing video tutorials to their clients built right into the website. Staff and contributors can learn how to use new features or walkthrough training whenever they need it.\n\nOur favorite WordPress Theme Developer, Elegant Themes, recently [launched a completely redesigned portal for their documentation](https://www.elegantthemes.com/documentation/). Each feature and function of their software comes with a video tutorial, a detailed description, and an example.\n\nImagine if your website had a searchable documentation and training system for your staff and stakeholders.\n\nIf you have maintained a relationship with the developer that built your website, ask them about re-tooling the administration interface to include updated documentation, links to videos for commonly used functions, and other resources you need to re-engage your website.\n\nSmall businesses will need to evolve if they intend to keep website maintenance in-house. I agree with Amanda Sonerland [(Clutch, Small Business Websites Survey)](https://clutch.co/web-designers/resources/small-business-websites-2016-survey), who says, “Instead of viewing a website as too costly or unnecessary, a small business should see a website as an investment for their business. Once built, a website can have an incredible return on investment (ROI), especially in the long term”.\n\nHowever, it comes down to execution. So, on top of building a thoughtful website (and maintaining it), businesses also need to re-think how they engage with their customers (potential and current) through the website they have. New business processes need to be created and that comes from a top-down commitment to deliver value through quality content.\n\n## Build a strong team that shares the responsibility of producing and releasing content\n\nIf your business is within the 1-9 employees range, you will find greater success if at least 3 people are trained and committed to working together to produce high-quality content. The team should be a cross-section of roles and responsibilities with at least one member who is C-level. A team that includes a key decision-maker within the organization can move quickly and efficiently to achieve milestones and deliverables.\n\nWhat content is created is specific to each business and the customers they serve. The most noticeable trend is the use of video to deliver content. Many industries use video as their primary content platform, and their customers, as a result, have come to expect high-quality video, which they increasingly consume on mobile devices.\n\nI think many small- and medium-sized enterprises (SME) with an older website or no website sense how much the internet and business practices have evolved in the last 10 years and it seems incredibly daunting to start. According to [Clutch](https://clutch.co/web-designers/resources/small-business-websites-2016-survey), 30% of small businesses don’t even have enough capital to invest in a modern website.\n\nWhat I suggest to business owners is that if the business model can take advantage of web-based technologies, whether that’s automating portions of lead generation and client onboarding, selling products, or to streamline bookkeeping, then plan for and build a website that promotes good internal business practices and great social engagement practices.\n\n> Make it easy for staff to use, and staff will use it.\n\nIf your business just needs a simple online brochure, a basic digital presence, then design and build a website that looks great on mobile devices (with an excellent [Page Speed score](https://moz.com/blog/how-to-achieve-100100-with-the-google-page-speed-test-tool) and [AMP version](https://www.ampproject.org/)), and provides basic contact information and examples of your work. 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      "body": "![jayphen-simpson-2116-1280px.jpg](https://steemitimages.com/DQmcRkg7a8H4EjR3orX7GaL7BCsfm4WmG4TJ7nTG2R6Db9R/jayphen-simpson-2116-1280px.jpg)\n[Image. Jayphen Simpson](https://unsplash.com/@jayphen)\n\nWelcome to part 1 of 3 of our series Keys to Understanding Website Modernization for Small Businesses. In this series, I’ll be exploring several business factors, tactics, tools and strategies that will help you identify if your business would benefit from modernizing its current website investment. 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According to [SME Research and Statistics](http://www.ic.gc.ca/eic/site/061.nsf/eng/h_03018.html), almost 75% of businesses in Canada have less than 10 employees.\n\nIn my experience, businesses with less than 10 employees tend to lack the processes and resources necessary to actively engage their website. This is especially true for businesses whose products and services are not internet related.\n\nThere is a considerable gap between the goal (of having a website that customers regularly use) and the reality that many businesses experience (a website with high bounce rates and no conversions).\n\nIf your business’ website hasn’t been updated since it was built and launched by the developer, this could be a symptom of a lack of clarity around:\n\n- How to use the stack of technologies that web applications are built out of\n- Who in the business becomes the internal stakeholder of the website and online presence\n- A workflow within the business that produces valuable content on a regular basis\n\nIt really is true that modern websites are a complex mix of different technologies that require a broad range of skills to properly use. When the developer hands a completed website over to a business, often there is a “training” session, links are bookmarked, and a quick walkthrough is presented. \n\nFor many businesses, that’s the last contact they have with their service provider and contact with their website drops off from there. I’ve heard some clients say...\n\n> I had to manage our business website, and I didn’t have the skills or confidence to do anything. I tried to log in and look around, but it was confusing and I didn’t want to break anything.\n\nIf staff aren’t trained and no direction or support comes from management, then no one is going to log into the website to create new content or update outdated content. Regardless of how far these technologies evolve; the inclusion of WYSIWYG editors, better-designed UI, streamlined menus, etc., businesses struggle to find people within the organization that can bridge the gap between the web stack and business operations. There are options for finding the right person for the job.\n\n## Outsourcing Website Management and Administration\n\nOne trend that has emerged recently is the introduction of website service providers. Just as enterprise IT is rapidly moving towards the “as-a-service” model for infrastructure and software, there are vendors that provide real-time website administration and management services. At [Uplyft](https://www.uplyft.ca/maintenance-packages/), we provide several packages that take care of the maintenance operations of websites.\n\nFor some businesses, it makes sense to externalize the Webmaster role to a third-party vendor that manages the day-to-day operations of their website. This is especially true for websites that handle financial transactions or deliver a service to members because they require 24/7 Security and Uptime monitoring.\n\n> If your website handles mission critical functionality, it should be monitored in real-time.\n\nFor other businesses, there are staff members that might be sufficiently trained and eager to integrate the stack of tasks that come with managing an online presence. The key is to make on-going training and support easy to access and empowering for your internal stakeholder.\n\nAs website developers and websites become more sophisticated, the documentation and training materials for them have evolved considerably as well. Agencies are now providing video tutorials to their clients built right into the website. 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I agree with Amanda Sonerland [(Clutch, Small Business Websites Survey)](https://clutch.co/web-designers/resources/small-business-websites-2016-survey), who says, “Instead of viewing a website as too costly or unnecessary, a small business should see a website as an investment for their business. Once built, a website can have an incredible return on investment (ROI), especially in the long term”.\n\nHowever, it comes down to execution. So, on top of building a thoughtful website (and maintaining it), businesses also need to re-think how they engage with their customers (potential and current) through the website they have. New business processes need to be created and that comes from a top-down commitment to deliver value through quality content.\n\n## Build a strong team that shares the responsibility of producing and releasing content\n\nIf your business is within the 1-9 employees range, you will find greater success if at least 3 people are trained and committed to working together to produce high-quality content. The team should be a cross-section of roles and responsibilities with at least one member who is C-level. A team that includes a key decision-maker within the organization can move quickly and efficiently to achieve milestones and deliverables.\n\nWhat content is created is specific to each business and the customers they serve. The most noticeable trend is the use of video to deliver content. 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      "body": "### Welcome to Steemit @eco-emilio!\n\nHere is some interesting info that **will** help you create AMAZING content. (Will change as Steemit grows)\n\n#### How to Create Successful Steemit Content:\n\n* [[5 Second Image Uploads] Securely Upload Images for Steemit Posts Quicker Easier & DECENTRALIZED!](https://steemit.com/steemit/@steemit.tips/how-to-reliably-host-images-for-your-steemit-posts-quicker-easy-free-and-decentralized-steemit-tips)\n* [How to easily BEAUTIFY your Steemit posts like a PRO!](https://steemit.com/steemit/@steemit.tips/how-to-properly-format-prettify-your-steemit-posts-like-a-pro)\n* [Why Steemwhales are upvoting Crap instead of Your Masterpiece - And why you should be Happy About it](https://steemit.com/motivational/@johnsmith/why-the-steemwhales-are-upvoting-crap-instead-of-your-masterpiece-and-why-you-should-be-happy-about-it)\n* [How I Earned $100,000 With Steemit](https://steemit.com/steemit/@clains/how-i-earned-usd100-000-with-steemit)\n* [The Secret Formula to a Successful \"IntroduceYourself\" Post...And The #1 Mistake to Avoid](https://steemit.com/introduceyourself/@cryptoctopus/the-secret-to-a-successful-introduceyourself-post--and-the-1-mistake-to-avoid)\n\nReading & understanding the above posts will give the reader a **_SIGNIFICANT_** advantage on steemit.\n\n#### Everyone is rooting for you!\n\nGood Luck!,\nsteemit.tips",
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      "body": "Greetings, Steemit community. \n\nFor the last 3 years, I've focused my professional and personal life to grow food hydroponically. As a path to personal sovereignty, as part of the solution to food insecurity, and so much more. Growing food at the household and community level represents a real solution to serious problems that our society currently faces.\n\nI started a company called, Eco Evolver, and the focus is to support individuals, households, communities and schools start growing food. I've created a course for adults that I offer in the fall to walk them through the process of hydroponic growing. \n\nYou could say that I'm a romantic because I envision productive homes and communities where all buildings produce food, energy, and shelter. Right now I'm trying to inspire schools to integrate more indoor agriculture, but its a tough slog in a downturning economy.\n\nI've been following global economics and world events, and much of what I'm reading is that, as fiat currency implodes, we need alternative mechanisms to conduct local economic activities that, are more resilient, more transparent  - gold/silver being options, although not for the already marginalized and working poor.\n\nMy understanding and exposure to bitcoin and crypto currencies is limited, but the concept intrigues me and does receive rave reviews from those that do understand it.\n\nMy curiosity at this point is around implementing digital currencies at the local level, and how, for example, urban farmers and consumers could potentially use this mechanism to conduct local trade.\n\nDo you have recommendations for important introductory readings that would help me understand how this technology works in the real-world?\n\nI would like to try out cryptocurrencies and build resilient communities. I'd be willing to take a leadership role to make this happen.\n\nSo where do we begin?\n\nThanks for this and I look forward to meeting more of you :)\n\nEmilio\nEco Evolver | Upstart Farmer | Social Scientist\nhttp://www.ecoevolver.com\n\nPs. is there a WYSIWYG editor for steemit or do you actually have to manually apply formats and links, etc.?",
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