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      "body": "<html>\n<p>If the title sounds a little familiar to you, well, this article is specifically for you. And if it didn’t remind you of anything, let me set the context for you.</p>\n<p>Recently a youtube <a href=\"https://www.youtube.com/watch?v=YCqnD40Q5T8\">video</a> titled “.io Games and The Rise of Fake Multiplayer” went viral. This video probably went viral after someone posted it on Reddit (r/Games) community, after which it got more than 2m views.</p>\n<p>Well, I watched the video after being shared by one of my friends who picked it up from Reddit. Now, before you read further, I would like you to know that I am a game developer myself and this is why I am writing this post.</p>\n<p>When the video started, everything was good. But, the guy started messing things up when half of the video was over. And, when I completed watching the video, I felt the video was biased. He missed a few points and started making overstatements.</p>\n<h3><strong>So, What was wrong with the video?</strong></h3>\n<p>Well, before I jump on the biasedness of the video, let me point out some mistakes in the video.</p>\n<p>In the video, he said, “<em>Publishers buy a lot of installs for their games to boost them on the app stores which is not allowed by the Play Store or App Store but they somehow get away with it.</em>” Well, this statement can’t be any more inaccurate.</p>\n<p>Google and Apple have their own ad systems in place specifically to promote apps and games (Google UAC and Apple Search Ads). Now, if this is against their store guidelines, why would they even develop these tools? Also, promoting my product (app/game) via paid advertising doesn’t seem to be unethical at all.</p>\n<p>I think he read something wrong here. The app store guidelines state “<em>If we find that you have attempted to manipulate reviews, inflate your chart rankings with paid, incentivized, filtered, or fake feedback….</em>”. Well, they are not talking about paid ads here buddy. They are talking about the paid feedbacks (reviews) and they later talk about the “incentivized” downloads.</p>\n<p>So, firstly, promoting an app on platforms like Facebook, Google is not at all against the guidelines. Secondly, this does not directly help in boosting the games in rankings at these app stores.</p>\n<p>He also mentioned in the video that most of the games are tagged as “<em>Single-Player” but people don’t notice it.</em> Adding to it, “<em>There are rules against false advertising on the app store and it requires correct categorization of games on them</em>”.</p>\n<p>Well, firstly, these tags are <strong>not entered</strong> by the developer (or publisher). They are automatically picked up by Google based on the reviews, description, category, etc.</p>\n<p>There is an option for the developer to enter <strong>tags</strong>, but these tags are for google only to let them know about the content and functionality. There are very limited options available and these necessarily <strong>do not show up</strong> on the play store page.</p>\n<p><img src=\"https://cdn-images-1.medium.com/max/800/1*YcQ226y6rtLU20QCkMBMhQ.png\"/></p>\n<p>So, if a game doesn&#x27;t have a single-player tag on it, it’s not that the developer is trying to trick the players. Also, the categories are limited as well.</p>\n<p>So, the only place left for the developer (or publisher) to make everything transparent is to mention that the game has bots (and is fake multiplayer) is the description (which by the way less than <a href=\"https://asostack.com/why-7-seconds-could-make-or-break-your-mobile-app-f41000fb2a17\">5% people read</a>).</p>\n<p>Now, why do these developers (or publishers) <strong>do not mention</strong> that this is a fake multiplayer game? There is a reason for that as well, to understand which you must know what a hyper-casual game is.</p>\n<h3><strong>Hyper-casual? What is that?</strong></h3>\n<p><img src=\"https://cdn-images-1.medium.com/max/800/1*d4E7fLEpVQtUaUYTS8LWww.jpeg\"/></p>\n<p>There are a lot of resources on the internet to read about Hyper-casual. But, most of them go into technical or monetization details, so I’d recommend you to read <a href=\"https://gamingpirate.com/hyper-casual-games-genre-dominating-the-app-store/\" rel=\"dofollow\">this article on Hyper Casual Games by GamingPirate</a>. I would recommend you to read the full article, but if you don’t want to, well, here are the key things to know:</p>\n<ol><li>Hyper casual games are very simple and minimalistic casual games.</li><li>Hyper casual games are generally free to play and have a very short lifetime.</li><li>These games are made for everyone and not just for gamers.</li><li>These are focussed on the core gameplay and how addictive and satisfying the game can be.</li><li>These games are designed to be played while watching TV or Netflix, traveling on a train or a metro, or even while sitting idle.</li></ol>\n<p>So, these games were never made to compete with big multiplayer games. A hit hyper-casual game&#x27;s average playtime per user is only 10–12 minutes. So, the main reason why these games exist is that <strong>there exist people who don’t like to play games</strong>. And many amongst them do not play games because they are worried that they’ll end up wasting a lot of their time while some don’t like the thrill of competing.</p>\n<p><strong>So, the hypercasual games are targeted to mostly these non-gamers.</strong> Hence, most of the hyper-casual games are designed in a way that they are not very competitive and they give their players a satisfying feeling. These people (non-gamers) do not like challenges and hence hyper-casual games fit perfectly for them. Also, since these people do not want to hook on games for long, the levels are usually set to around 1 minute only.</p>\n<p><strong>So, firstly, these games are not designed to be played multiplayer. That’s why they are not multiplayer. </strong>Now, even if they were multiplayer, you’re clearly competing with random people. Why do you care to beat them? You can not interact with them, neither can you share your real face to them. It’s just the satisfaction you get from beating them that makes you play the game more and more.</p>\n<p>Hence, if it really doesn’t matter who you are competing with, why make it a laggy experience for you? If “winning” is the only thing that gives you a satisfying feeling, then why not focus just on it? These games are hence designed to “<strong>make you feel</strong>” that you’re competing with people and at the same time, you are able to enjoy a lag-free experience and can play even when the internet is unstable. It also helps the developer to make the game less competitive by giving the player an extra edge over bots.</p>\n<p>That’s why you keep on winning at these games. Because they are not designed to be competitive, instead, for you to win and feel good. So, if you are playing these hyper-casual games to beat random people, you’re playing the wrong games!</p>\n<p>Now, this article is, of course, biased towards .io games because this article was written to counter the video (which is against the .io games). Hence, I have only discussed the things that should not be mixed up and why fake multiplayer is not as bad as it appeared in the video (and comments).</p>\n<p>But, I do not defend any publisher. I am aware that some publishers (not all) advertise their games as if it is a real multiplayer. Some publishers just rip off the ideas and make a clone.</p>\n<p>I also know many people don’t like the concept of hyper-casual either (especially hardcore gamers and game developers) but the success of hyper-casual games simply can not be ignored. And the fact that it targets altogether a different audience should also not be ignored.</p>\n<p>So, instead of playing the fake multiplayer games to win against people, try them out to win against the bots. The game can still be fun. And if it’s not fun for you at all, there are a lot of real multiplayer games available on the app stores for you to enjoy!</p>\n<p>Thanks for reading!</p>\n</html>",
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      "author": "digitaldruid",
      "body": "Solid advice.  I would definitely suggest going to Pitch-Workshops to practice giving your pitch AND (more importantly) working on how you respond to questions about your idea.",
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      "body": "Thanks :) I'm glad that you found it useful.",
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      "body": "This is really good advice for every start-up today. I think you dotted the \"i\" by starting with having to sell yourself and not only your idea. I have seen good ideas going to waste because the pitch was poorly performed. Confidence is the key to set yourself apart.",
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      "body": "![startup pitch](https://steemitimages.com/DQmQpjoLcsnkMsWuyWDYqCmnZqD5Vo3SGed6Rhs8EMY1JP6/pexels-photo-886465%20(1).jpeg)\n\nFrom getting an idea to starting a business, there's a long process that you need to carry out in order to be successful. If you've got an amazing idea with great potential,  you've just cleared one step and there's still a long way to go. Raising investment for your startup is one of the key steps you take in this journey, but most of the people fail to clear this step. Is this because of lack of research on the idea? Or, lack of research on the competition? Well, whatever the reason may be, one thing is common in all the startups that fail to get investment, and that is \"poor pitch\". Your idea and the potential it carries is important, but what's more important is the way you present it. And the thing that most of the entrepreneurs do not understand easily is what an investor is looking for. \n\nMost of the entrepreneurs make their pitch deck explaining their idea, breakthrough technology involved and the revenue model. Most of the slides in their pitch desk explain the idea and its working. But, mostly the investor is not looking for it. They do not want a breakthrough idea, but a breakthrough business model. And we fail to understand this. The timing and approach are the 2 main things that can uplift any startup.  That's the reason why sometimes brilliant ideas fail but dumb ideas make it through. \n\nWe favor technology over the business model, and here we get wrong. Unless we have a very solid business plan, we can not get our idea available to the masses. In this highly competitive world, our business plan, our idea, and our final product, everything needs to be perfect. But, let's assume that we have a perfect product ready. Now, we need some investment to make it available in the market, how do we get it? How should we approach the investor? Well, to answer these questions, I've listed 7 points that you need to take care of while pitching to your investor:\n\n![idea](https://steemitimages.com/DQmUHWyzDS3SPRv91q4fSwY8gjQrr6RKNFd6eGk7kVawXAF/pen-idea-bulb-paper.jpg)\n# 1. You've to sell yourself and not just your idea\nWhile pitching your idea, remember that \"Investors invest in people, not in ideas\". Ideas fail, entrepreneurs don't. They are looking for a person who's ready to give everything in order to make his/her idea successful. If you make your investor believe in you, he'll not think twice before investing. You have to prove him that you can be trusted with his money. \n\n# 2. Tell him that you have the right people in your team\nTo get your idea successful, you don't need the best people but the right people in your team. An investor is interested to know only one thing about your team and that is, what your team is capable of. Tell your investor why they are the best to work with. Highlight their achievements, experiences, and skills.\n\n# 3. Identify the problem \nWhile discussing the problem with your investor, customize it. Don't talk about the problem in general, do a little research about your investor and give him a problem which he can relate. If he can relate the problem, he's interested in your solution. Here, you need to make him believe that you understand the problem deeply and this is a real-world problem. \n\n# 4. Give him the solution\nNow, you've gained his interest, give him a solution. This is the trickiest part because expect that he has also done some research on your competition and existing ideas. You have to give him an ideal solution with unique selling points which really makes a difference. Do your research well and get ready for any question to tackle. He'll try to convince you that your idea is not worth the money. But, don't fall into the trap.\n\n# 5. Tell him why is this the right time to enter the market\nAs stated before, timing and approach can uplift any startup. Convince him that this is the perfect time for your idea to enter the market. Give him the stats he's looking for. Tell him that you've done a proper research and you're ready for any hurdle that comes in your way. \n\n# 6. Discuss your customer acquisition plan\nTell your investor that how you will acquire users. This part covers industry demand, user need, and your connections in the market. Your customer acquisition plan should be practical. This part alone can convince your investor to invest the money into your startup. So, prepare it well.\n\n# 7. Tell him how you will make money and how he can gain huge profits from your startup if he invests now\nEverything is done. It's time to talk about the money. Tell him how he can gain huge profits if he invests now. Tell him about your 5-year business plan and what to expect at the end of every year. Show him the size of the market you are tapping into. And the revenue you can generate. Also, tell him what he'll get if decides to exit early. Hence, it's time to talk about the business here. Convince him that his every penny spent on your business will give him good returns. \n\nIf you've finally decided to choose the entrepreneurial journey, having some extra skills like [Digital Marketing](https://techpiration.com/21-ways-market-business-online/) and [SEO](https://www.techviola.com/2017/12/seo-mistakes-to-avoid-as-a-blogger.html) is a must nowadays. You need to have an idea of how much you'll spend on marketing and how difficult is it to get organic traffic. These skills and the above-stated points will not only help you prepare your pitch but also help you in your startup journey. Always remember, \"**You never lose in business, you either win or learn**\".",
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