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      "author": "ashleymay",
      "body": "Very interesting, thanks! Just one question if I may - what can lead <a href=\"https://www.emboodo.com/sem/google-display-network/\">sem display</a> to a really low conversion rate?",
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      "author": "steemitboard",
      "body": "Congratulations @digmus! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@digmus/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@digmus) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=digmus)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "author": "steemitboard",
      "body": "Congratulations @digmus! You have received a personal award!\n\n[![](https://steemitimages.com/70x70/http://steemitboard.com/@digmus/birthday1.png)](http://steemitboard.com/@digmus)  1 Year on Steemit\n<sub>_Click on the badge to view your Board of Honor._</sub>\n\n\n> Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "author": "retainly",
      "body": "Great Piece. While you spoke about advertising, which will eventually generate lots of leads - that is the end objective- you will be struggling to manage those leads. Inbound marketing starts after you have brought traffic to your website. If you miss that, then you will not know which half of your marketing budget didn't work. Many people confuse marketing with advertising. Advertising is a subset of marketing. \n\nRead (https://steemit.com/ico/@retainly/the-complete-ico-marketing-toolkit)this article on how to effectively use inbound marketing for an ICO success.",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/@MNazaruk/case-by-digmus-does-facebook-advertising-work-well-for-an-ico-8196207bfdbd",
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      "author": "digmus",
      "body": "One of the most popular quotes in marketing and advertising online communities sounds like this: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. In this article we will tell you which half of the money spent on advertising of our pre-ICO was wasted and what lessons we learned.\n\nDue to the current market situation, only a popular blogger or a crypto-guru can launch a pre-ICO without an initial budget for marketing. Frankly speaking, none of our team members believes that spamming in the Telegram chat and on the forum will attract investors.\n\n![](https://steemitimages.com/DQmTkqbjrRLmzfMEQgh3cwy8XDEiNH45Qj9yi7E6Qqo1EPa/image.png)\n\nWe’ve started our campaign with the search of seed investors. They gave us the initial capital that is now turning into advertising. In the beginning of our journey we were naïve enough to think that people would believe in our project the way we and our first investors believe in it. However, the fund-raising dynamics during the pre-ICO unlocked the new reality to us. But first things first.\n\nOur approach towards ICO promotion (pre-ICO in our case) can be conventionally divided into three directions: advertisement in specialized resources, targeted advertising, native advertising in blogs and chats.\n\nAdvertising and PR in specialized resources\n\nWe published our article on a big Russian portal for USD 121 and spent around 3 bitcoins on advertising in foreign resources –listings and websites. But as content marketing is a rather long-playing tool, it’s hard to make any conclusions.\nThe user can find out about the project in an article published in a specialized resource and then “retreat into himself”: study the discussion thread in bitcointalk, write in the Telegram chat, examine the White Paper…and then come back. It means that specialized resources is the beginning of the marketing funnel in our case. This is the first touchpoint and, considering that these resources generated most of referrals to the website — well, then it’s one of the most relevant resources.\n\nTargeted advertising\n\nWe used contextual advertising in Facebook and Vkontakte, Google Display Network (GDN) advertising, i.e. common marketing means of advertising that cost around USD 8690 for us.\n\nAt this stage we faced a lot of unexpected difficulties — from ban of the Facebook advertising account (which is a subject for another article) to ridiculously low conversion from GDN. Experience has shown that there is no point in carpet bombing. In the end we’ve realized that we need the most precise fine-tuning of target audience and retargeting as the main tool for these channels.\n\nNative advertising\n\nWe used the following social networks and messengers for native advertising:\n1. Telegram (5 channels, total USD 2926);\n2. Vkontake (3 communities, total USD 30);\n3. Youtube (pre-roll on one channel with 650000 of subscribers, USD 868).\n\nIt is worth mentioning that prices for advertising in the crypto world are incomparably higher than the cost of promotion in the majority of “ordinary” industries. However, the available tools are rather scarce and are often not supported by convincing statistics.\n\nAs a result, this is the conversion to followers:\n1. GDN — 91 (including direct visits);\n2. FB — 85 (including organics);\n3. FB lead form — 366;\n4. Youtube — 18;\n5. Telegram channels — 50.\n\nA lot of our e-mail/chat followers came from other sources that are not connected with main advertising channels. Nevertheless, the cost of one follower turned out to be tremendous. Considering the amount of funds spent and received during the pre-ICO, this sum is just unreasonable.\n\nYou must be certainly interested in not only which tools attracted followers, but also where the people who invested in the pre-ICO came from.\n\nAccording to our statistics, half of the investors were subscribed to our Digmus mail list, the rest came from other sources. Surprisingly, Facebook lead form, according to our data, didn’t attract investors at all.\n\nWhat conclusions did we make?\n1. Traditional online advertising tools almost don’t work for ICO.\n2. You need to spend more time on personal communication with investors and tell them about the project.\n3. If the budget is ample — place the relevant content in major specialized resources.\n4. Pay more attention to Telegram chats.\n5. Don’t use Facebook lead form.\n6. Use GDN as a retargeting tool.\n\nNow we will tell you in more detail why we think that Facebook advertising is a failed means of ICO promotion. \n\nDoes Facebook advertising work well for an ICO?\n\nOur Facebook advertising campaign started off with an unpleasant surprise. The first day it was launched, Facebook blocked our ad account as the content didn’t comply with their internal policies.\n\nThis is the message we saw several times:\nYour advertisement hasn’t been approved because it contradicts our Advertising Policies. We reserve the right to decline any advertisement that contradicts these objectives.\n\nWe had several accounts and all of them were blocked. We tried creating them in different countries, through a VPN, paraphrased the announcements… Nothing worked. The only thing we managed to do was to find subcontractors (not in Russia) who had already been doing it and they placed the announcement via the existing ad account.\n\nSurprisingly, the campaign launched from another account went smoothly and wasn’t blocked. However, there was a case when new forms were moderated for a while — around 24 hours. We spent more than USD 3 480 on Facebook advertising and the lead form drove 366 followers to us.\n\nFacebook advertising campaign, first of all, suggested “lead ads”. Lead ad is a format of an ad: by clicking on it the user is referred to a contact form with pre-filled fields. Users needed to enter the email in order to be included on the mailing list. The Facebook lead with the lead form turned out to be cheaper than a clickable lead.\n\nHowever, the Open Rate looked rather gloomy to say nothing of the CTR. Why? We have grounds to suspect that the relevance of the audience attracted on Facebook leaves much to be desired.\n\n![](https://steemitimages.com/DQma2fW6Jz3hfcd1DV8a72eeAR8yk49Qq565YFof9v9MF1K/image.png)\n\nFinally, on October 12 when the pre-ICO was held we stopped the advertising campaign. As statistics has shown, it was the right decision as otherwise we would have had no advertising budget at all. No investors were found among emails received through the Facebook lead form.\n\nFacebook is rather costly while its efficiency is extremely low. The Digmus team recommends being cautious when using Facebook advertising during an ICO. We are planning to use retargeting in the future as one of such cautious options, thus proving the relevance of our communication.\n\nIf you enjoyed the article and would like to support us, we invite you to join of Digmus decentralized anti-counterfeit platform telegram https://t.me/Digmus",
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      "body": "![1200_630_fb_news.png](https://steemitimages.com/DQmQx3kFC3kQAk1JKpJ9WfK5NPWT1fPgHmi9vkJQmCjSg7B/1200_630_fb_news.png)\n\nWhile all the responsible executives are busy with investor negotiations and tactic maneuvering, we have good news for you!  WoodMood (http://wdmd.ru/), a local manufacturer of designer furniture, took an interest in the Digmus platform and was the first one to sign an agreement with us. Digmus in their case is supposed to be utilized together with NFC tags. \n\nThe company is going to use our platform as a protection against forgeries and also as a digital product certificate. We hope you’ve also had a good start of the week!\n\nJoin us at www.digmus.io \n\nIf you have any questions about the action plan above or just need a clarification - please let us know: https://t.me/Digmus\n\n#digmus_io",
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      "author": "digmus",
      "body": "@@ -1,31 +1,10 @@\n !%5B\n-1200_630_fb_brief.png\n %5D(https:\n@@ -30,70 +30,58 @@\n /DQm\n-NX24FFjMKBDSRx2TcYdKMDGvvusb4GKwU2euAyrns4pu/1200_630_fb_brief\n+QkxJjR1qLnMYVEdMkyNSF9XYSCnCTeRkun6BD4bHVYbW/image\n .png\n@@ -411,22 +411,16 @@\n urchase \n-tokens\n  Digmus \n@@ -424,16 +424,23 @@\n us (DGM)\n+ tokens\n . You wi\n",
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      "author": "steemitrobot",
      "body": "http://i.imgur.com/0L71kDM.png\nThis post was resteemed by @steemitrobot!\nGood Luck!\n\n> **Resteem your post just send 0.100 SBD or Steem with your post ID on memo. We have over 2000 followers. Take our service to reach more People.**\n\n> **Pro Plan just send 1 SBD or Steem with your post ID on memo we will resteem your post and send 10 upvotes from our Associate Accounts.**\n\nThe @steemitrobot users are a small but growing community.\nCheck out the other resteemed posts in steemitrobot's feed.\nSome of them are truly great. Please upvote this comment for helping me grow.",
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      "body": "![1200_630_fb_brief.png](https://steemitimages.com/DQmNX24FFjMKBDSRx2TcYdKMDGvvusb4GKwU2euAyrns4pu/1200_630_fb_brief.png)\n\nTo note the pre-ICO start we released an Android application to demonstrate the abilities of the system! \n\nYou can download it straight from Google Play:\nhttps://play.google.com/store/apps/details?id=io.digmus.app\n\nDemo-website with QR codes to test the app:\nwww.digamous.io/demo \n\nAnd has written for you brief how to purchase tokens Digmus (DGM). You will need:\n\n- Register on https://ico.digmus.io/ website \n- Convert money to a cryptocurrency (BTC or ETH as you wish)\n- Transfer the cryptocurrency to one of the wallets (BTC or ETH respectively) listed in your personal page on https://ico.digmus.io/\n\nDuring the pre-ICO you can purchase the DGM tokens with 48% discount. Minimal amount is 1 ETH or 0.1BTC.\n\nYour DGM token balance will be displayed on your personal page.\n\nIf you have any questions about the action plan above or just need a clarification - please let us know: https://t.me/Digmus\n\n#digmus_io",
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      "body": "![Sale.png](https://steemitimages.com/DQmYYmNXrDNJYonZbJLr5zdC81Y2nEFLw2pwdpzVXtbnrdF/Sale.png)\n\nThe sale of Digmus platform tokens starts today at 11.00 GMT. Don’t miss your chance to join our fight against fakes! \n\nJoin our fight against counterfeit products at www.digmus.io. You still have a chance to buy tokens with a discount of 48%\n\nFollow the news in our telegrams channels: https://t.me/digmus_ru, https://t.me/Digmus\n\n#digmus_io",
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      "body": "![1200_630_fb_why_ICO.png](https://steemitimages.com/DQmWqUXUUtU1Xts6fczjfMkY38ZHosSjdc4Jhea3V2JHX1v/1200_630_fb_why_ICO.png)\n\nIn this article, the project leader Digmus, Michael Nazaruk, answered the most frequently asked question: why ICO and not Venture Capital Investment?\n\nWhen I talk to investors about Digmus, the most common question they ask is something like: “why did you go for an ICO and not for time-proven venture capital financing?” What’s interesting, Russian investors who are familiar with the situation in our venture capital market also pose the same question.  Apparently, they do it out of courtesy.\n \nBig investors know that the situation in the Russian venture capital market is not the most favorable one. Due to unstable economic conditions last year, the volume of deals reduced almost by 30%. It amounted to a mere $165.2 million (according to PwC and  the Russian Venture Company reports). Only 180 deals were concluded last year.  \n \nIt is extremely difficult for a start-up company right now to raise significant venture funding as competition is fierce. The project is thoroughly analyzed and a start-up that might have problems with implementation and that requires some time for launching will be left out.\n \nUnfortunately, venture investors still don’t have common understanding of what features make a start-up company succeed. Some of them want to see a beta that someone else has already been using, others look for a total absence of competitors and still others demand a detailed cost plan covering three years…At the same time, the majority of them delay decisions.\n \nDigmus is not a simple project at all. The development of an operating platform requires significant costs which include not only the creation of an IT-product but also marketing as the success of the system depends on its popularity rate among consumers. Venture investors don’t like it as they seek fast money and prefer less risky companies.\n \nThat is why our team has decided to raise funds through an ICO. This market features another principle of making money. Investors placing funds in tokens realize that an ICO is highly risky. They are not scared by the necessary marketing expenditures and the fact that the operational product hasn’t been developed yet. Moreover, marketing costs that improve product awareness among consumers attract ICO investors. The same can be said about the launch of an alpha or a beta – the cost of tokens on the exchange is increasing fueled by good news. \n\nJoin us : https://t.me/digmus_ru, https://t.me/Digmus\n\nLearn more  at www.digmus.io\n\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmQh8mK8n3kYHTwaxKiz7mBwZPTWkWQG5aiD2cKanH81QN/image.png)\n\nAnd finally, may we introduce our financial adviser: Mikhail Gurevich.\n\nMr. Gurevich is the uKit Group Chief Financial Officer, with seven years of audit experience in a variety of industries. His previous occupations included Audit Manager at KPMG, Financial Manager at Deceuninck NV, and Investment Controller at Mars, Inc.\n\nIn the coming days Digmus will start our Pre-ICO. Learn more at: digmus.io. \n\nJoin as at: https://t.me/Digmus\n\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmVTNeUk5rhk6hwTBH9Y1HhVQxKRfRQ2deRU7SyhK7ofES/image.png)\n\nThe Digmus pre-ICO project begins this week. We are already in ongoing negotiations with partners both large and small. \n\nDuring the negotiations we have been repeatedly told about just how serious this scourge of counterfeiting is, for so many different industries. As an example, according to informed experts: almost half of the trade in auto chemical products is counterfeit.\n\nWhat are the main reasons for partners to choose Digmus? \nThey are going to tell it to you by themselves right after the official partnership announcement, but for now we can definitely say, that our partners do share the Digmus ideas and willing to fight counterfeit goods manufacurers by our side.\n\nJoin the anti-counterfeit revolution at: www.digmus.io\nAnd also join us at : https://t.me/Digmus\n\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmVTNeUk5rhk6hwTBH9Y1HhVQxKRfRQ2deRU7SyhK7ofES/image.png)\n\nThe Digmus pre-ICO project begins this week. We are already in ongoing negotiations with partners both large and small. \n\nDuring negotiations we have been told, again and again, just how serious this scourge of counterfeiting is for so many different industries. An example, according to informed experts: almost half of the trade in automotive chemical products is counterfeit. And this is just one of many industries with such serious problems.\n\nWhy are our partners choosing Digmus? They will be able to answer this question for themselves after officially announcing their partnerships. But for now we can say that they believe in Digmus and the Digmus team of professionals. We are one step closer to winning the battle against counterfeits!\n\nJoin the anti-counterfeit revolution at: www.digmus.io\nAnd also join us at : https://t.me/Digmus\n\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmZQg2M6fpC1bVASxdqkmqQ6JvjQaqB311PcTLGR3HiPXK/image.png)\n\nAnother essential member of the Digmus team, our Chief Marketing Officer: Shota Rigvava.\n\nWith many years of marketing experience in a leading international retail company, IKEA Centers, Mr. Rigvava has proven SMM, СRM, and brand management skills. He is also the co-creator and developer of multiple award-winning marketing campaigns.\n\nLearn more about the Digmus project at: digmus.io.\n\nMore news about Digmus read at:  https://t.me/Digmus",
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      "author": "digmus",
      "body": "![photo5393334508721383539.jpg](https://steemitimages.com/DQmV1L9AZ3fVcdWrrkMYhUui4qVwDQVtfh9bwKUGHqEA7e5/photo5393334508721383539.jpg)\n\nThere are 3 days left before the start of our pre-ICO , but we already have some great news for you.\n\nNXP Russia provided us a set of NFC chips with built-in cryptography to test them together with our demo applications for iOS and Android\n\nIt still may be too early to draw conclusions, but we hope that the integration of such technology will help us win the fight against counterfeit goods!\n\nJoin us at: www.digmus.io\n\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmRHRAnNpUYz92zDjhVfRUo18eEubus3rtXHX57npuGWk8/image.png)\n\nAs blockchain is the at the core of the project, so we have one of the finest experts in this sphere, our Blockchain Specialist: Vasily Shapovalov. \n\nMr. Shapovalov has over ten years of experience in software development and project management. He has participated in the management, architecture design, and development of projects in the areas of information security, formal verification, virtualization, and blockchain-based development.\n\nWe will soon start our Pre-ICO. Join us at: digmus.io. If you have blockchain-related questions, ask them in our chat at: https://t.me/Digmus.\n\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmcum4N9JLHcHjHDvZMKwEqgmfAVVostuWNWfaW6YdqA8f/image.png)\n\nIt’s well-understood why consumers need an anti-counterfeit platform:  to know exactly what they are paying for with their hard-earned money.\nBut why is such a platform essential for manufacturers and producers?\n1. First, the Digmus platform provides protection against financial loss and reputational risk. Every fake product sold not only negatively affects the bottom line, it can damage the brand, leading to loss of consumer trust. Next time the customer might turn to another brand.\n2. Second, using Digmus, the manufacturer or producer can establish an enormously valuable independent communication channel with the consumer, building a reliable, trustworthy feedback system. Feedback for large corporations is incredibly important, as trust in the brand generates greater demand, which in turn means higher profit and reduced risk.\n3. Third, the Digmus system provides statistics regarding location-specific sales volume and product demand. This is extraordinarily useful for manufacturers and producers, as the data for analysis will be supremely accurate and up-to-date.\nDigmus is maximally effective for both sides of trade transactions, and solves problems for a mutual benefit. This is the key to the success of the project. To learn more, please visit us at: www.digmus.io\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmSPep12HfhxciyzVFjKUwzrhxQE1JuccLaihqPRLEGFFg/image.png)\n\nFunds collected for the Pre-ICO will be spent on developing a prototype and beta version of our system, for legal services, and for holding an ICO promotional campaign.\n\nFunds collected for the ICO will be spent on developing the beta and release of the system, additions to the automation systems of production, as well as organizational, marketing, and representative expenses.\n\nWe have chosen such a system to ensure that the value of the released tokens is directly related to our market success, and also to ensure full transparency, and hence the confidence of both producers and buyers.\n\nFor more information, please visit: www.digmus.io\n\n#digmus_io",
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      "body": "![](https://steemitimages.com/DQmc5XfHtxcS1fbWQjh3KvQsRAAp4FZptXHDmjCyJEoV7QL/image.png)\n\nMeet the Chief Technical Officer of the project: Viktor Petrenko.\n\nMr. Petreko has over 14 years of R&D and IT experience engineering products and managing development teams. For four years he held the position of Technical Director at Songsterr. He has extensive experience developing complex IT systems with mobile and web front-ends, and has a B.S. in Math and Computer Science.\n\nIn the coming days Digmus will begin our Pre-ICO. The countdown has already started at: digmus.io.",
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      "body": "![](https://steemitimages.com/DQmTGg6tAxynURiUXf8RyJwJ9tMbbHodSeTRJMCaT1g2eun/image.png)\n\nSo why can we trust Digmus? Let’s find out…\n\nDigmus protection is based on blockchain, which is already a guarantee of transparency and reliability. All information about every and all products will be stored and supported by hundreds of computers around the world. To steal, modify, or copy this data without a special cryptographic key is impossible.\n\nDigmus also suggests using different levels of protection: QR codes at the initial stage of program implementation, and NFC smart cards in the future. Such a smart card does not disclose the unique product key, but signs the messages (for example, the current time). (To unsolder a smart card and pull the key is cost-prohibitive for counterfeiters, costing thousands of dollars, and requiring a large investment of time and the presence of narrow specialists.) For large runs, this card costs as little as 1 dollar.\n\nWith the Digmus platform in place, you can be completely sure in the authenticity of goods. Counterfeiters will be forced to close down production, as forging goods will become impossible or cost prohibitive. \n\nDon’t get fooled again. A future free from counterfeits begins now. Join us at: www.digmus.io.\n\n#digmus_io",
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      "permlink": "reliability-of-digmus-protection-part-2",
      "title": "Reliability of Digmus Protection. Part 2."
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      "author": "digmus",
      "body": "![](https://steemitimages.com/DQmc39thjRhvbiG8CpKykFGDcgRn3phBkoMayxuAyMtP5Qv/image.png)\n\nA familiar situation: you go to a famous boutique and buy an original product, which later turns out to be a fake. Why is this happening? Until recently it was easy for counterfeiters to produce fakes, skimping on materials and turning a blind eye to consumer safety. \n\nFortunately, the fight against low-quality, imitation goods is becoming more effective, and protection against counterfeiting is becoming more reliable. This has become possible thanks to technological evolution and the emergence of programs that are able to detect counterfeit products.\n\nDigmus is one of the solutions to this problem. It will soon allow anyone to determine the legitimacy of a product in just a few seconds, and also to receive comprehensive information regarding the product and manufacturer.\n\nDigmus provides different levels of protection. These are determined by the manufacturer's readiness to work with their chain of suppliers, and how much they are ready to spend on protection against counterfeiting, and include:\n\n1) A decentralized database (blockchain)\n\n2) QR codes at the initial stage\n\n3) NFC smart cards in the future\n\nIn the following article we take a closer look at each level of Digmus protection. Learn more about the project at: www.digmus.io\n\n#digmus_io",
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      "permlink": "reliability-of-digmus-protection-part-1",
      "title": "Reliability of Digmus Protection. Part 1."
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{
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      "author": "digmus",
      "body": "@@ -82,18 +82,16 @@\n ge.png)!\n-%5B%5D\n %0A%0ADigmus\n@@ -653,8 +653,20 @@\n gmus.io.\n+%0A%0A#digmus_io\n",
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      "permlink": "our-team",
      "title": "Our team."
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      "author": "digmus",
      "body": "![](https://steemitimages.com/DQmcWFvEW7sEW1sHD4dsck3RQ7ycjbKanYyWTqPua3ghwNj/image.png)![]\n\nDigmus is not only a platform for the authentication of goods, but also a team of people united in the pursuit of a single goal: to rid the world of counterfeit products.\n\nThe project leader, and ideological inspiration behind the project, is: Mikhail Nazaruk.\n\nMr. Nazaruk is an expert in IT project management, business process analysis, automation, optimization, workflow design, and business strategy, with multiple years of international audit engagements at KPMG.\n\nIn the coming days Digmus will begin our Pre-ICO. The countdown has already started at: digmus.io.",
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      "permlink": "our-team",
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{
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      "author": "digmus",
      "body": "![](https://steemitimages.com/DQmTvr12oWCGYjh9D9NANs4Y8vP9uPyGjFLZrrfcDYUxKqd/image.png)\n\n\nDigmus is a convenient product for customers, a reliable platform for manufacturers, and a commonsense business for investors.\n\n- For buyers: an application that anyone can use to distinguish an original from a fake. It’s simple and clear, and can be used on any smartphone.\n- For producers: a cryptographically protected decentralized database. Security is embedded in the architecture of the system.\n- For investors: income that is directly related to the work of the platform. The more that products are checked, the more money you get.\n\nDigmus is about to begin our Pre-ICO. Learn everything about the project at: digmus.io. Ask questions…we are here to answer!",
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      "permlink": "6utwjf-why-digmus-is-useful",
      "title": "Why Digmus is useful?"
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  "timestamp": "2017-09-26T16:28:51",
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      "body": "![](https://steemitimages.com/DQmPYkayzPov46nY5WoBj8quKdF8bMUoaNmehAdzFHoPcKa/image.png)\n\n\nOur future plans are ambitious. Join us!\n\n• November 2017: ICO + Product prototype using a centralized database\n• January 2018: Test launch with partners\n• June 2018: Blockchain-based beta version and issuing of GEN currency\n• September 2018: Full integration for certain product categories for partners\n• February 2019: 100,000 product units are being registered in system monthly. SAP integration\n• September 2019: 100 partners use our system\n• September 2020: Number of partners using our system increases to 200. 4 million product units are registered in the system monthly. Blockchain is updated for better scaling through blockchain upgrade\n• September 2021: 300 partners. 30 million product units being registered a month\n\nLearn more about the Digmus project and get answers to your questions in chat",
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      "parent_permlink": "bitcoin",
      "permlink": "our-future-plans",
      "title": "Our future plans."
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  "timestamp": "2017-09-25T17:22:36",
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