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      "body": "Simple et redoutable, la stratégie inbound est la solution idéale pour transformer votre site internet en véritable force commerciale.\n\n<iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/poAMgCdoRSg\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe>\n\n\n\n**Définition**: Utilisation d'un mélange d'optimisation de site Web, de création de contenu, d'optimisation pour moteurs de recherche (référencement), de marketing par email, de génération de prospects et de marketing pour réseaux sociaux spécialement conçu pour attirer de nouveaux clients et augmenter les taux de satisfaction.\n\nL'inbound marketing repose sur une stratégie de création de contenu qui permet d'attirer des visiteurs sur votre site web et votre blog, afin de les convertir en leads puis de les conclure en clients, par le biais de différentes techniques telles que le marketing automation, le lead nurturing, l'engagement sur les réseaux sociaux ou encore le blogging.\n\nCette stratégie marketing est facilitée par l'intégration et l'adoption d'outils de reporting tout-en-un qui permettent de prouver le retour sur investissement (ROI) des efforts marketing. \n\n**L’Inbound Marketing est particulièrement adapté au B2B**\n\nPlus une activité est à même de démontrer de façon tangible ses compétences pour se différencier durablement de la concurrence, plus l’inbound marketing est adapté. C’est le cas de la plupart des activités B2B. Les marques adeptes du storytelling, celles présentant un potentiel leur permettant d’exploiter une image, un savoir-faire, une histoire également.\n\nEn effet, elles exposeront d’autant plus facilement et régulièrement leur audience à des contenus pertinents qui les intéresseront. L’inbound marketing repose sur une approche de lead nurturing, discipline centrée autour des prospects qui ne sont pas encore forcément prêts à acheter. **L’idée** : leur fournir un contenu éducatif de qualité, en amont du cycle.\n\n**En B2C, l’Inbound Marketing se rapproche du Brand Content**\n\nEn B2C, devenir son propre média et convertir son audience en client se rattache aux démarches de Brand Content.\nLa référence en la matière reste pour nous RedBull qui a su créer sa notoriété en s’appropriant à part entière un territoire de communication. \n\n**Plus d'informations sur**  https://www.themarketease.com/inbound-marketing-france",
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      "title": "What is marketing automation?",
      "body": "Everything you need to know about automation marketing to generate more leads for your business.\n\nYou've heard about it, you know it well, you can not do without it, but in the end ...\n\n![AdobeStock_151230658.jpeg](https://cdn.steemitimages.com/DQmSBkLjpYcL5yk2XzEZTaN8Z3CdhijvxVVtsDk2WeHnmaU/AdobeStock_151230658.jpeg)\n\n**What is marketing automation?**\n\n**The Definition**: Marketing Automation is the use of web-based software and services to run, manage, and automate marketing tasks, such as sending personalised e-mail based on user behaviour. Marketing automation can be seen as an evolution of autoresponders.\n\n**The Concept**: It enable businesses to buy and sell simply by bringing prospects to maturity through useful and highly personalised content, which contributes to their conversion into customers and their customers loyalty. This type of marketing usually generates significant revenue for businesses, while providing an excellent return on investment.\n\n\n**How to use it?**\n\nMarketing Automation is often used to manage processes linked to the company's website or its presence on social networks. In general, the system is based on the behaviour of users to send targeted messages to them. categorising them according to pre-established criteria and scenarios (automatic segmentation).\n\n \n**How can the behaviour of Internet users can be evaluated?**\n\nThe analysis of their navigation on the website: which pages were consulted, in what order, when?\n\nTheir reaction to an e-mailing: did they read the message, which link (s) did they click on?\n\nTheir interactions with the company on social networks: what content are they inclined to like or share?\n\n\n**Adapted Marketing Content.**\n\nDepending on the behaviour of Internet users, we will provide marketing content (an advertising message for example) adapted through the Marketing Automation software.\n\n \n**Automated links with social networks.**\n\nSome marketing automation systems automatically link an email address to the user's social profile. Thus, in a B to B context, a user who downloads a white paper against delivery of his e-mail address may automatically receive a LinkedIn invitation to connect to the author of the book. We can also consider that automated publishing systems on social networks are part of the automation technique of web marketing.\n\n \n**Lead nurturing.**\n\nIn a context of long sales cycles, it is illusory to think that prospects will contact a supplier at first contact. Marketing automation will therefore enable Lead Nurturing campaigns to be put in place to regularly feed the prospect with relevant informations, to the point of contacting the company.\n\n\n**Progressive profiling.**\n\nMarketing automation record the actions of the user in and out of the site. At each step, the system may request additional information from the user, in order to identify it progressively but completely. This is called progressive profiling.\n\n \n**Marketing automation will help you keep in touch with your customers and prospects. Conduct engagement campaigns to increase customer satisfaction and loyalty.**\n\n**Indeed, this principle is well known to sales teams: it is easier to sell your products or services to a customer who has already come by it in the past. Continuing to generate interest through content marketing is essential to the successful development of your business.**\n\n **Nurture the relationships you have with your customers by sending them segmented, informative, and exclusive content that will encourage them to use your services or products**.",
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      "title": "**YouTube Vs. Facebook: The Best Social Media Platform for Video Marketing**",
      "body": "If you are planning to add video marketing to your marketing campaigns in 2019, you are the best decision of this morning, afternoon, and evening. Majority of the well-known digital marketers prefer videos over textual content. They say, \"There are higher chances to engage users through videos than those bulky textual articles\". It does not mean the blogging is over, blogging is still far superior to video marketing. In fact, some of you will be driving traffic from your social media videos to the blog's landing page, right?\n\n![blog fb vs youtube.jpg](https://cdn.steemitimages.com/DQmY5mU8UJtSvys8ZpmvBMEf75xfDYB5JUcsSobDvZsBMU1/blog%20fb%20vs%20youtube.jpg)\n\n**YouTube Vs. Facebook Video Marketing**\n\n The controversy about YouTube Vs. Facebook Video Marketing has been going on throughout 2018. While some people found it easier to make use of Facebook's monetisation to earn money, others are using AdSense to earn a handsome amount out of YouTube videos. Overall, most digital marketers prefer YouTube video marketing over Facebook with a ratio of 87% Vs. 68%.\n\nAnd if some of you are concerned that Facebook offers premium ways to market product and YouTube don't. Well, worry no more because there are many authentic sources to buy YouTube views for your channel. So, it is not rightful to overlook YouTube just for this cause.\n\n **Monetisation**\n\n When it comes to monetisation, Facebook pays the marketers per 1,000 impressions (CPM) and the view is counted right after 3 seconds of watch time per video. On the other hand, a view on YouTube is counted after watching about 30 seconds. And if the video is shorter than 30 seconds, then the view is counted after watching the whole video.\n\n **YouTube Vs. Facebook: Some Quick Facts**\n\n Following is the list of some facts that may clarify your confusion about using Facebook or YouTube as a video marketing platform.\n\n• People find it easy to watch videos on YouTube as compared to Facebook. Thus, views at the same videos are often higher on YouTube than Facebook.\n\n• Overall, YouTube is the lightest website with video content on the internet. On the other hand, people with a slow internet connection will not be able to even start the video.\n\n• People are slow to adapt to Facebook videos as compared to YouTube videos.\n\n• One can post product explainers, brand videos, and tutorials per their business on YouTube for higher engagement. No one will be searching \"How to get views\" on Facebook but YouTube.\n\n No doubt, YouTube has become one of the best video marketing platform to utilise in your marketing tactics in 2019. According to a survey, it was found that 85% wanted to watch a video about a product rather than reading an article in 2018. Rest is your choice!",
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      "body": "Congratulations @digigael! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :\n\n<table><tr><td>https://steemitimages.com/60x70/http://steemitboard.com/@digigael/voted.png?201811272036</td><td>You received more than 10 upvotes. Your next target is to reach 50 upvotes.</td></tr>\n</table>\n\n<sub>_[Click here to view your Board of Honor](https://steemitboard.com/@digigael)_</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "permlink": "why-youtube-facebook-and-google-want-you-to-fight-the-articles-11-and-13-of-the-eu-s-new-copyright-directive",
      "title": "Why Youtube, Facebook and Google want you to fight the articles 11 and 13 of the EU's new copyright directive.",
      "body": "The European Parliament approved 10 days ago the controversial Copyright Directive (including articles 11 and 13), a piece of legislation intended to update copyright for the internet. Creators and digital marketers seems to have hard time dealing with this so let’s break it down to clarify everything.\n\n**What is inside the Directive on Copyright?**\n\nThe European Union Directive on Copyright in the Digital Single Market is a proposed European Union directive that is designed to limit how copyrighted content is shared on online platforms. EU directives are a form of legislation that set an objective for member states to achieve, once voted every state member of the EU need to create laws in line with the terms of the directive.\n\nThe Directive on Copyright is sometimes referred to as “Article 11” or  “Article 13” based on its most controversial components.\n\n\n![pexels-photo-267350.jpg](https://cdn.steemitimages.com/DQmSvAXFiUQboKF7nDavCRianP66DWKNVZwah6dGjEVXFjx/pexels-photo-267350.jpg)\n\n\n**Article 11 or the “Link Tax”**\n\n[Article 11](http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+TA+P8-TA-2018-0337+0+DOC+PDF+V0//EN) is the so-called “link tax,” which gives publishers a right to ask for paid licenses when online platforms share their stories. The obvious target is aggregators like Google News, but opponents worry the law could have broader applications and also impact Digital Marketing Agencies and Marketers.\n\nThe terms in this Article aren’t clear (no definition of commercial platforms for example). it let a lot of space for mistake to be made and What about blogs or RSS feeds that aggregate headlines in much the same way Google News does? What about a Facebook page operated by an individual who also has a huge audience?\n\nThere’s also the question of what counts as sharing a story. An amendment added to the directive in yesterday’s vote says that mere hyperlinks can’t be taxed, nor can “individual words.” But how many words is that? When do enough individual words become a snippet?\n\nCritics also note that national versions of this law don’t tend to work. In Spain, for example, in 2014, a law was passed that forced publishers to charge news aggregators for sharing snippets. Google reacted by shutting down Google News; local aggregators couldn’t afford the fees and collapsed; and overall traffic to sites fell by as much as 15 percent. A similar opt-in law was passed in Germany in 2013. Google reacted by dropping sites who wouldn’t let their content be shared for free and again, traffic fell and publishers were deeply impacted.\n\nBottom line, the Copyright Directive isn’t clear enough and will result with a lot of issues within the European traffic.\n\n\n**Article 13, the “Upload Filter” or “Meme Ban”**\n\nThis is the part of the Directive on Copyright that has most people worried. This article states that “online content sharing service providers and right holders shall cooperate in good faith in order to ensure that unauthorised protected works or other subject matter are not available on their services.”\n\nSo what does it mean? All this article is saying is that any websites that host large amounts of user-generated content (think YouTube, Twitter and Facebook) are responsible for taking down that content if it infringes on copyright.\n\nBut things aren’t quite that simple. No one can quite agree how these platforms are expected to identify and remove this content. An earlier version of the Directive referred to “proportionate content recognition technologies” which sounds like it’s asking platform owners to use automate filters to scan every piece of upload content and stop anything that might violate copyright from being uploaded. Saying platforms are liable for copyright infringement committed by users. (Meaning they can be sued by rights holders.) \n\nIf [Article 13](http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+TA+P8-TA-2018-0337+0+DOC+PDF+V0//EN) does lead to super-powered Content ID, that’s not going to be a good thing. Content ID is known to make mistakes and they would only multiply if it had to cover a wider range of material, and getting mistaken takedowns reversed would become a more lengthy process than it is now.\n\n**What else can we found in the Directive on Copyright?**\n\nWhile Articles 11 and 13 have gotten the most attention so far, the [new directive](http://www.europarl.europa.eu/RegData/etudes/BRIE/2017/596835/IPOL_BRI(2017)596835_EN.pdf) does also tighten up copyright in lots of smaller ways. There are concerns over how the directive treats text and data mining programs (or TDM), for example, potentially exposing automated scanners to copyright claims. And one clause, only added recently, might give sports leagues exclusive rights over any images or video of a game, a significant escalation in the ongoing fight over sports GIFs that might extend to fan-taken photos of a stadium before the game.\n\n**What now?**\n\nOnce the final vote goes through, member states should have two years to implement the directive into their own legislation (the usual time period for this sort of law). What happens then is anyone’s guess.\n\nStay tuned to follow up on that topic.",
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      "title": "What is a Buyer Persona and How it Increase Your Conversion Rate.",
      "body": "If you are a SMBs marketer, a business owner or a digital marketer, you will want to know what is a Buyer Persona and how it can impact you business. A lot of companies dont give the necessary attention to this step during the construction of them online sale funnel. It will drastically increase the conversion rate on your website and opt-in pages , help you with product development, sales follow-up and of course clients retention.\n\nWhat is a Buyer Persona?\n\n A Buyer Persona is the semi-fictional representation of your ideal client based on biographical and demographic informations, psychological criteria, motivations and goals. It is not the representation of a single customer because each of them are unique. The Buyer Persona is a representation of your ideal client you create as a complete profile including his professional situation, his goals, his wishes, his ambitions. Unfortunately, not every companies define a Buyer Persona before creating content, opt-in, products,... This lead them to a low conversion rate as the messaging they use is not tailored to the target audience they aim for. Be precise in your business and make sure your message come across to the right person. \n\n2.How this impact my business?\n\n Knowing your buyer persona will help you during all the phases of your development, you will attract the right prospects with the right content, limit the bouncing on your pages and convert more easily with a tailored sales funnel, and transform your clients to brand ambassador with a product what talk directly to them. Also, you can create Negative persona to identify and disqualify toxic prospects, students, influencers,... to straighten your sales process and optimise the time past on every opportunities.\n\n 3.Exemple:\n\nBuyer Persona name: Buyer Roger\n\nDemographic Information: Male, between 20-45 years old, US or EU resident, over 50k$ yearly income, single, with kids,...\n\nJob Title and Seniority level: Business owner or C-level, over 5 years experience\n\nDay to day tasks: Found solution to keep the business growing and explore new strategy. Browsing online and answering sales calls. Dealing with daily emergency,...\n\nChallenges: No time to really try anything new and decide where to go, troubles generating traffic and new leads to secure this years business targets, prouve ROI to investor,...\n\nGoals: Found an agency to increase market penetration and maximise ROI,...\n\nBottom line, All your business activities should be linked to your buyer personas to insure high conversion rate, customer satisfaction and market penetration. It as important as your market studies before launching a new product or service. Capture as much informations possible to ensure the best results and learn from your audience.",
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      "title": "Are You Making the 13 Common Online SMB Marketing Mistakes?",
      "body": "Online marketing has immense potential for small and medium businesses (SMB), but it’s getting more and more competitive. It’s no longer enough to have a site, to join social media, to use ads, or to blog. You need to excel at all of these. Below are 13 mistakes businesses make when it comes to marketing.\n![slip-up-danger-careless-slippery.jpg](https://steemitimages.com/DQmYZWUG1to1fGpD61BtbDPRB6AQDqvDgiPUbarQffAkHss/slip-up-danger-careless-slippery.jpg)\n\n1.Not having an online marketing strategy in place with reasonable targets and achievable long-term goals. With the emergence of social engines and social media sites, online marketing is no longer an option for SMBs, but a priority. Without it, some SMBs might not survive.\n\n2.Using Facebook, Twitter, and other social sites for direct promotion. Social media marketing is all about connecting with existing customers and building trust with prospects; it’s not a platform for making direct sales. If you use it for this purpose, you will fail.\n\n3.Not maintaining an SEO-friendly blog. For most small- and medium-sized businesses, a blog is one of the most effective ways to build authority, establish connections with other local business owners, and promote your business culture.\n\n4.Not investing in Google AdWords and Facebook ads. Online ads are big sources of traffic for SMB websites, especially for eCommerce sites, and when they are made well they will boost your sales.\n\n5.Failing to provide up-to-date contact information and a current address. The location and phone number are the two most important pieces of information that customers seek when visiting your site, and if they are not readily available, or if they are outdated, they will send people away from your site.\n\n6.Sticking to an outdated Web design. The emergence of content management systems such as WordPress and Joomla has improved the quality of design on the Web dramatically, because these use high-quality, ready-made themes that can be easily customised.\n\n7.Thinking that email marketing is dead. Twitter has not yet supplanted email marketing and probably will not do it anytime soon. Blame it on the character limit, and also on the fact that users log in to Twitter to connect with friends and family, not to discover deals or offers.\n\n8.Not trying to understand what your visitors do once they reach your site, and what they like and dislike about it. A sophisticated yet easy-to-use analytics tool like Mouseflow records users’ sessions and generates graphs that help you improve your design or rearrange your layout to make your site more inviting.\n\n9.Focusing on quantity rather than quality. This applies to every aspect of your marketing strategy, and includes on-site content and blog posts, social media fans and followers, and inbound links. Quality and relevancy are key.\n\n10.Neglecting local listings. Being listed on Google/Facebook Places, Yelp, and other similar listings, whether big or small, places you on the map of local businesses and makes it easier for customers to discover you.\n\n11.Not requesting feedback/reviews/testimonials. On the Web, positive comments from users improve your image and attract more customers than advertisements or direct marketing strategies do. Negative feedback doesn’t harm you if you use it to identify your faults and correct them.\n\n12.Investing more money in ads than in content creation, social media promotion, and Web design. Customers who use the Web must trust a company before buying its products and services, and they tend to form a negative impression of those businesses that don’t provide quality content/design and a strong message.\n\n13.Failing to make long-term, on-site content improvement a priority. It’s easier to convince customers of your worth through content that gives them tips and advice and solves some of their problems than it is to persuade them with ads.\n\nDespite the immediacy and speed of the Web, online marketing is no different from offline marketing in that it takes time - months, at least. Make it a long-term priority and you will succeed.",
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