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      "title": "Differentiating Between Privacy and Secrecy on the Blockchain",
      "body": "There is a fair amount of confusion about the relationship between privacy and secrecy. This is especially true in the world of blockchain technology, where platforms like Bitcoin have traditionally been viewed as overly secretive.\n\nIn reality, one of the greatest benefits of the blockchain is that it makes it easy to achieve privacy without secrecy. When leveraged the right way, blockchain technology can protect private data without requiring murky, secretive operations.\n\nWhat Is Secrecy? What Is Privacy?\n\nPut simply, secrecy means withholding information, even from people who have a legitimate right to access it because it affects them. Secrecy can be a harmful quality.\n\nIn contrast, privacy refers to the ability of an individual to control the sharing of information that they rightfully own. Privacy is a right that we should all enjoy.\n\nIf you take the world of digital advertising as an example, it’s easy to see the difference between secrecy and privacy. Traditionally, the digital advertising industry has been highly secretive. Companies like Google collect information from users, then use proprietary algorithms to serve ads based on that information.\n\nUnder this model, users have very little control over how their personal information is shared. In many cases, they do not even know how or when data collection takes place. It’s all a secret.\n\nFor their part, even content publishers and advertisers rarely know exactly what is happening in the secretive world of digital advertising. They rely on intermediaries to serve ads to the right users, and those intermediaries operate behind closed doors. This lack of transparency has led to disputes like the claim in The Guardian that digital advertisers collect “secret commissions” that harm publishers and advertisers, among other issues.\n\nIf the digital advertising industry prioritized privacy over secrecy, it would not collect personal data about users without their consent. It would instead let them know how, when and in which forms their data is collected, and give them the option to opt out.\n\nThe advertising economy could be private without being secret for advertisers and publishers, too. The intermediaries who serve ads could make it clear to their customers how they make decisions about where to place ads, which fees they collect and so on. This would take the secrecy out of ad placement and it would not have to come at the expense of privacy. Information could still be protected from third parties, keeping it private.\n\nSecrecy, Privacy and the Blockchain\n\nIf you’re new to blockchain technology, distributed ledgers might not seem to be a good solution for recording data in a private but not secret way. Blockchains store data using distributed networks of computers. Transactions are publicly recorded. These features are what make blockchain technology so powerful.\n\nYet the important nuance to keep in mind is that the fact that blockchain transactions are public does not mean that the data they record has to be public, too. It’s entirely possible to encrypt data on the blockchain, making it accessible only to people who have the encryption keys, even if the data is stored in a transparent, distributed fashion.\n\nIn this way, the blockchain can be used to remove secrecy, because anyone can verify transactions and ensure that data exists. However, the data itself remains accessible only to people who should be able to read it.\n\nSmart Contracts\n\nThe blockchain can provide privacy without secrecy in another important way, too: smart contracts.\n\nPut simply, a smart contract is a programmable way to ensure that if certain conditions are met, something particular will happen.\n\nSmart contracts are an important resource for protecting privacy because they can automatically verify that something has occurred before performing a resulting action. They can do this without requiring human actors to review data that may be private.\n\nTo illustrate how blockchain technology can eliminate secrecy without compromising privacy, let’s go back to the world of digital advertising.\n\nImagine that you are an advertiser and want to ensure that the ad placement service you work with serves ads to legitimate prospects. To achieve this, you could write a smart contract that requires a prospect to meet certain requirements — to live in a certain area, for example, or have a certain browsing history — before the ad is served.\n\nThe smart contract would check to ensure that these conditions are met before serving the ad. If they’re not, the ad won’t be served, and the ad placement service won’t be paid. If the ad is served, the transaction is recorded on the blockchain, so everyone involved can verify that it occurred as expected, or know that it did not.\n\nWhat makes this solution so innovative is that all of the information remains private. The ad placement service doesn’t have to share the source code of its placement algorithms in order to convince the advertiser that the ad was placed effectively. The smart contract verifies the effectiveness automatically. In addition, the personal information that is used to make the placement decision remains private, because no human is involved in reviewing it.\n\nIn short, by using smart contracts and the blockchain to control how ads are served, everyone wins. The privacy of all stakeholders is respected without compromising the accuracy of results. Plus, the process is fully automated through smart contracts, which makes it highly efficient.\n\nThe MAD Advertising Solution\n\nUsing blockchain technology to restore privacy to digital advertising and eliminate secrecy is at the core of the vision of MAD Network. MAD aims to protect the privacy of users while still allowing advertisers to reach audiences effectively and guarantee fair revenue to content publishers.",
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      "permlink": "re-cryptokitten2017-re-drwom-social-wallet-ico-this-is-one-to-watch-20180214t081645909z",
      "title": "",
      "body": "I've not heard of any that can do this. Have you heard of any?",
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      "title": "",
      "body": "Good question!\nWhen you send WIREs you are actually sending the money straight to them - they don't need a wallet. They do need a Social Wallet to redeem them, but there is a really easy process to get it as part of the options when you receive the WIREs 🙃",
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      "permlink": "re-jackandrew-banca-offers-decentralized-system-of-banking-community-20180214t025239212z",
      "title": "",
      "body": "This project will definitely be big for sure with people that they have on the team. The founder of Quantum!",
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      "title": "",
      "body": "Do you have to be an accredited investor? Any countries banned from it? This must be a security token....",
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      "body": "What is the difference between that and sending some one your wallet address on social media?",
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      "permlink": "re-drwom-social-wallet-ico-this-is-one-to-watch-20180214t024531861z",
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      "body": "I feel there are so many tokens competing in this space.",
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      "body": "I like Neo a lot! My first post on staking was about Neo. :)",
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      "permlink": "re-billionairesmind-crypto-jobs-where-we-re-going-we-won-t-need-jobs-20180212t050833515z",
      "title": "",
      "body": "Blockchain is creating alot of new opportunities in industries that have been inefficient. Blockchain will change so many industries and redistribute profits all around.",
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      "body": "neo is a better blockchain and you receive gas as a dividend.",
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      "title": "Privacy & Programmatic: MAD's Privacy First Approach - Blockchain",
      "body": "Consumers have long demanded privacy online and with GDPR and other new regulations, advertisers and publishers are catching up to meet these new standards. \n\nPowered by blockchain and AI technology, MAD is building a protocol with privacy by design, allowing advertisers to effectively reach their audience without compromising the privacy of consumer data. Led by thought leaders in the media and blockchain space, Project Lead Adam Helfgott and Zynga co-founder Tom Bollich are re-thinking how advertising works -- from the ground up.\n\nWatch this video here to learn more: https://www.youtube.com/watch?v=atcRxIeeBgk&t=1s",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://sadasystems.com/blog/google-madhive-blockchain-gcp",
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      "title": "SADA Helps MadHive Deliver Blockchain Ad Tech with Privacy by Design",
      "body": "MadHive is the blockchain ad-tech firm that developed the MadNetwork protocol, for accurate, efficient, and completely private ad serving. Using blockchain technology, machine learning models, and artificial intelligence agents deployed to users’ devices, MadHive has created a platform where the traditional ad tech intermediaries are unnecessary, and advertisers can target consumers more effectively without ever accessing their “personally identifiable information.” As consumer privacy regulation mounts in key ad markets, MadNetwork’s technology marks a major step forward, allowing advertisers and publishers to reach their intended audience while simultaneously delivering complete privacy to the consumer. MadHive’s technology is a completely new approach for ad tech. Leveraging blockchain and technology at scale can be a real challenge, requiring serious scalability coupled with reliably low latency and massive processing power. Add to that MadHive’s sophisticated machine learning requirements and a short timeline to get to market, and you’ve got a tall order for a cloud provider. The MadHive team knew not just any cloud provider would suit their needs.\n\n \n\nSolution\nTo face this challenge, SADA recommended Google Cloud Platform (GCP), based on the cloud provider’s reputation for handling huge-scale data and low latency requirements. “Google definitely had the right solution,” says Tom Bollich, MadHive CTO and former Zynga founding team member. “At Zynga our products generated so much demand that we had to scale out our infrastructure to match all of Facebook’s. AWS was too piecemeal to do that effectively. Google has ‘recipes’ for everything we need to do at scale with data.” GCP’s industry-leading machine learning engine, as well as its large suite of plug and play tools, makes them a natural partner for MadHive.\n\nSADA’s consultants first analyzed the limits of the Kubernetes- and Dockerbased implementation MadHive had previously used for prototypes. Then they applied their in-depth knowledge of GCP to help MadHive redesign the entire platform using Google BigTable, Google App Engine, and TensorFlow.\n\n“The solution SADA suggested has been working amazingly well,” says Denis Kezerashvili, MadHive’s SVP of Engineering. “We process and analyze terabytes of data in real time. When our traffic suddenly spikes 10 times, we can boot new instances — and use them to handle requests — in under 200ms. It’s the first platform that’s truly elastic under intense loads.”\n\nSADA assisted on the research side as well. “Blockchain gave us a platform to push machine learning out to the edge,” says Aaron Brown, MadHive’s VP of Engineering. “Google’s TensorFlow and Cloud ML were the perfect tools to build on. It let us focus on our core tech: fully private targeting through collaborative and anonymous machine learning.”\n\nResults for MadHive\nIt began with an analysis and a redesign, but SADA System’s work with the ad tech company continues. MadHive continues to reap the benefits of SADA’s expertise and the GCP toolkit at every stage.\n\nMadHive’s network responds to traffic surges while maintaining extremely low latency and high availability for all users.\nMadHive is saving 60% on cloud services with GCP, due to building more efficient scaling and lower latency reads and writes.\nWhen MadHive hits limits of certain Google products, SADA is immediately available to assist, either by suggesting an alternate implementation or connecting MadHive engineers directly with Google Cloud engineers to work on problems together, quickly.\nThe MadHive team spends its time researching, iterating, and deploying, instead of patching scaling issues and performing DevOps.\nUltimately, MadHive’s success will benefit consumers, advertisers, and publishers, delivering full compliance for regulations like the EU’s General Data Protection Regulation (GDPR) which goes into effect in May 2018. Using the collaborative machine learning models enabled by TensorFlow, and deploying those models to the MAD Network’s blockchain, Madhive is recreating digital advertising with privacy by design.\n\nSADA Systems is proud to be part of such a transformative moment in advertising technology.",
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      "author": "steemitboard",
      "permlink": "steemitboard-notify-cryptokitten2017-20180201t071323000z",
      "title": "",
      "body": "Congratulations @cryptokitten2017! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/post4day.png)](http://steemitboard.com/@cryptokitten2017) You published 4 posts in one day\n\nClick on any badge to view your own Board of Honor on SteemitBoard.\nFor more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)\n\nIf you no longer want to receive notifications, reply to this comment with the word `STOP`\n\n> By upvoting this notification, you can help all Steemit users. Learn how [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!",
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      "body": "Certainly a strong chance of that. It also appears they have a healthy promotional budget. Their leaders have been making the rounds on all the talking head TV networks.",
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      "title": "",
      "body": "You use technical analysis to help you with reward vs risk.  TA is not perfect but it can help you make better decisions based of recognizable patterns.",
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      "body": "I think this one might be a game changer to bring in the masses!",
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      "body": "If course they are not going to ban it. Crypto creates more liquidity in the markets for economic growth and they are just trying to figure out ways the govs can get a cut.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.marketingdive.com/news/madhive-develops-cryptocurrency-tokens-to-support-blockchain-ad-network/513286/",
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      "title": "MadHive develops cryptocurrency tokens to support blockchain ad network",
      "body": "Dive Brief:\n\nTech firm MadHive is developing “Mad tokens,” a cryptocurrency that will support an open blockchain ad network with an initial push centered on connected TV inventory, according to reporting by MediaPost Communications. The company is currently raising funding . \n\nThe company is raising $25 million in Bitcoin to build out the Mad Network and plans to distribute 220 million tokens. The network will use a machine-learning strategy to later include linear TV and then digital channels, Adam Helfgott, MadHive CEO, told MediaPost. \n\nThe Mad Network consists of “Books,” “Core” and “Data” with Books being an automated bookkeeping network running on the Ethereum cryptocurrency, Core as the ad tech platform and Data supporting the data management platform (DMP).\n\nDive Insight:\nMadHive isn't alone in betting that blockchain has the potential to rewrite the foundations of marketing and advertising. While some have focused on how the peer-to-peer digital ledger technology could bring added transparency to the media supply chain, MadHive's Helfgott believes blockchain-based bookkeeping coupled with cryptocurrency could change the economics of advertising. \n\nMad Network could give Google and Facebook an incentive to enter TV advertising, bringing more competition into the space, according to Helfgott. \n\nThe news comes as research shows a growing number of businesses across sectors are experimenting with blockchain. A survey of enterprise businesses by 451 Research emailed to Marketing Dive reveals that 20% of organizations are using blockchain in a discovery or evaluation phase and 4% are running trials. \n\n“Blockchain will do for transactions what the Internet has done for information. It promises to disrupt business models and entire industries. It allows for increased trust and efficiency, and is pushing us to challenge how we define and exchange value and reward participation,” said Csilla Zsigri, senior analyst, cloud transformation and blockchain at 451 Research, in a statement.\n\nFor the marketing industry, Blockchain tech certainly has the potential to alleviate some of the largest concerns around ad buying — namely issues around ad fraud and the murkiness of ad tech process between marketers making an ad buy and the eventual publisher running that ad. Blockchain technology provides an end-to-end record of the entire transaction. \n\nOne issue for MadHive and others getting into cryptocurrency is regulatory action around bitcoin. For now, the U.S. is taking a hands-off approach, but other areas globally, such as South Korea, are taking steps to regulate bitcoin.",
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      "title": "MAD Network Announces its Advisory Board and Strategic Partnership With MediaLink",
      "body": "NEW YORK, Nov. 29, 2017 /PRNewswire/ -- Today, MAD Network, a distributed ad tech ecosystem which uses blockchain technology to increase transparency, efficiency, minimize the role of intermediaries, and return lost value to advertisers and publishers, is announcing the roster of its advisory board. MAD Network is also announcing a partnership with strategic advisory firm MediaLink to broaden awareness of the positive impact blockchain can have for brands’ and publishers’ businesses.\n\nMAD Network's Advisory board is a compilation of prominent figures from the media, ad agency, and blockchain industries. They include; Bo Shen, Founder of Fenbushi Capital, David Bailey, CEO of BTC Media, publisher of Bitcoin Magazine, Barry Cupples, Global CEO Omnicom Media Group Investment, Greg Clayman, formerly of Vimeo, Fox, and Viacom, MT Carney former Global President of Marketing at Disney, and Co-Founder of Naked Communications, Mike Germano, Chief Digital Officer at Vice Media, Tim Ringel, Global CEO at Reprise Media, and Gabe Greenberg, CEO & Co-Founder at GABBCON.\n\nMAD Network's core objective is to create a network of decentralized advertising tools that enables direct transactions between advertisers and publishers. The network was developed by MadHive, a software startup which builds blockchain solutions for the programmatic advertising industry.\n\nFor advertisers this means greater transparency and innovative opportunities to use their first-party data and establish new customer connections. Publishers will be able to grow their margins and better understand their audiences.\n\n\"We are strong believers in MadHive, and are excited to support the MAD Network because it leverages an existing business with a blockchain-based product and active customers,\" said Bo Shen, Founder of Fenbushi Capital. \"MAD Network has demonstrated that ad tech is ready for decentralization.\"\n\n\"In 2000, I co-founded Naked Communications which was built on the premise that media buying should not be based on percentage of media fees and side deals, but based on creative strategy with the best interests of the client as the highest priority,\" said MT Carney, CEO and Founding Partner of Untitled Worldwide LLC. \"The MAD Network is poised to be the next generation of that vision, through the introduction of blockchain technology.\"\n\nIn addition to the naming of its Advisory Board, MAD Network announced they have engaged strategic advisory firm MediaLink to help increase awareness and adoption of blockchain technology across the ad tech and marketing sectors.\n\n\"Blockchain, and the token economy specifically, may be one of the most important technological advancements to impact the advertising industry today,\" said Michael Kassan, Chairman & CEO at MediaLink. \"The work MAD Network is doing in this area will facilitate aligned incentives and more transparent attribution, while creating a fair ad buying environment, which benefits both advertisers and publishers. We are very excited to work with them and help change the ad industry for the better.\"\n\nABOUT MAD Network  \nThe MAD Network is a distributed ad tech ecosystem designed to minimize the role of intermediaries and return lost value to advertisers and publishers. The MAD Network aims to cut costs and optimize ad placement by facilitating trustless data exchange, effectively  providing an alternative to the duopoly of Facebook and Google. By establishing a strong decentralized framework for future ad tech applications, the MAD Network will enable the accelerated creation of blockchain-based programmatic advertising tools. MAD is based in the United States and Singapore, with offices in New York City. For more information, please visit https://madnetwork.io/.\n\nABOUT MadHive  \nIn a time when cost-efficiencies and transparency are top of mind for marketers and publishers blockchain provides an unprecedented opportunity to authenticate the true value of transactions in the ad tech ecosystem. At the center of this ecosystem sits MadHive, a data management platform using blockchain to establish a more fair, accurate and efficient exchange of ad impressions and data. The MadHive platform is 100 percent transparent on both fees and auction dynamics. MadHive uses blockchain to securely connect inventory sources, data sources and buyers together in a network where trust is governed in code. MadHive is headquartered in New York.",
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      "title": "MAD Network Announces its Advisory Board and Strategic Partnership With MediaLink",
      "body": "NEW YORK, Nov. 29, 2017 /PRNewswire/ -- Today, MAD Network, a distributed ad tech ecosystem which uses blockchain technology to increase transparency, efficiency, minimize the role of intermediaries, and return lost value to advertisers and publishers, is announcing the roster of its advisory board. MAD Network is also announcing a partnership with strategic advisory firm MediaLink to broaden awareness of the positive impact blockchain can have for brands’ and publishers’ businesses.\n\nMAD Network's Advisory board is a compilation of prominent figures from the media, ad agency, and blockchain industries. They include; Bo Shen, Founder of Fenbushi Capital, David Bailey, CEO of BTC Media, publisher of Bitcoin Magazine, Barry Cupples, Global CEO Omnicom Media Group Investment, Greg Clayman, formerly of Vimeo, Fox, and Viacom, MT Carney former Global President of Marketing at Disney, and Co-Founder of Naked Communications, Mike Germano, Chief Digital Officer at Vice Media, Tim Ringel, Global CEO at Reprise Media, and Gabe Greenberg, CEO & Co-Founder at GABBCON.\n\nMAD Network's core objective is to create a network of decentralized advertising tools that enables direct transactions between advertisers and publishers. The network was developed by MadHive, a software startup which builds blockchain solutions for the programmatic advertising industry.\n\nFor advertisers this means greater transparency and innovative opportunities to use their first-party data and establish new customer connections. Publishers will be able to grow their margins and better understand their audiences.\n\n\"We are strong believers in MadHive, and are excited to support the MAD Network because it leverages an existing business with a blockchain-based product and active customers,\" said Bo Shen, Founder of Fenbushi Capital. \"MAD Network has demonstrated that ad tech is ready for decentralization.\"\n\n\"In 2000, I co-founded Naked Communications which was built on the premise that media buying should not be based on percentage of media fees and side deals, but based on creative strategy with the best interests of the client as the highest priority,\" said MT Carney, CEO and Founding Partner of Untitled Worldwide LLC. \"The MAD Network is poised to be the next generation of that vision, through the introduction of blockchain technology.\"\n\nIn addition to the naming of its Advisory Board, MAD Network announced they have engaged strategic advisory firm MediaLink to help increase awareness and adoption of blockchain technology across the ad tech and marketing sectors.\n\n\"Blockchain, and the token economy specifically, may be one of the most important technological advancements to impact the advertising industry today,\" said Michael Kassan, Chairman & CEO at MediaLink. \"The work MAD Network is doing in this area will facilitate aligned incentives and more transparent attribution, while creating a fair ad buying environment, which benefits both advertisers and publishers. We are very excited to work with them and help change the ad industry for the better.\"\n\nABOUT MAD Network  \nThe MAD Network is a distributed ad tech ecosystem designed to minimize the role of intermediaries and return lost value to advertisers and publishers. The MAD Network aims to cut costs and optimize ad placement by facilitating trustless data exchange, effectively  providing an alternative to the duopoly of Facebook and Google. By establishing a strong decentralized framework for future ad tech applications, the MAD Network will enable the accelerated creation of blockchain-based programmatic advertising tools. MAD is based in the United States and Singapore, with offices in New York City. For more information, please visit https://madnetwork.io/.\n\nABOUT MadHive  \nIn a time when cost-efficiencies and transparency are top of mind for marketers and publishers blockchain provides an unprecedented opportunity to authenticate the true value of transactions in the ad tech ecosystem. At the center of this ecosystem sits MadHive, a data management platform using blockchain to establish a more fair, accurate and efficient exchange of ad impressions and data. The MadHive platform is 100 percent transparent on both fees and auction dynamics. MadHive uses blockchain to securely connect inventory sources, data sources and buyers together in a network where trust is governed in code. MadHive is headquartered in New York.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttp://www.nasdaq.com/article/how-blockchain-is-disrupting-programmatic-advertising-cm871549",
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      "title": "How Blockchain Is Disrupting Programmatic Advertising",
      "body": "Advertisements were once purchased and negotiated by humans through an inefficient, unreliable process. Then, the digital revolution enabled programmatic advertising, which automated ad purchasing but still has shortcomings.\n\nNow, blockchain technology is upending the world of advertising once again, thanks to companies that are using blockchains to resolve the challenges and inefficiencies that are associated with traditional programmatic advertising.\n\nA Brief History of Ad Buying\n\n\nBefore the digital revolution and the advent of the internet, the only way for advertisers to purchase ad space from publishers was for humans to negotiate contracts manually. This approach was inefficient and difficult to scale. An advertiser or publisher can only negotiate so many contracts in a day, and the time required to discuss, sign and implement a contract manually is not insignificant.\n\nIn more recent years, computers have made it possible to automate ad buying by having software do much of the work. Humans still have to plan ad campaigns, of course, and design the actual advertisements. But programmatic advertising removes the tedium of having to purchase ad space manually.\n\nIn a broad sense, programmatic advertising has been around for years through platforms like AdWords , which connects advertisers to content publishers automatically. However, AdWords still requires advertisers to sign up manually, so the ad buying process is not completely automatic. If you adopt a narrower definition of programmatic advertising, the term applies only to situations where the ad buying process is fully automated. Google (among other companies) offers that as well , as a newer type of advertising solution.\n\nThe Challenges of Programmatic Advertising\n\nWhether you use a solution like AdWords or more advanced programmatic advertising platforms, the process is prone to certain challenges.\n\nThe greatest is that, although programmatic advertising is much more efficient than manual ad buying, the process usually requires the services of a middleman. In the case of AdWords, for example, people who want to run ads don't buy directly from the website owners on which the ads will appear. Instead, advertisers pay Google, which in turn places ads for them. The requirement of a middleman is inefficient from a cost standpoint for both advertisers and the content publishers whose sites host ads.\n\nIn addition, programmatic advertising is sometimes subject to fraud. The Interactive Advertising Bureau found that as much as $8.2 billion is wasted on fraud and other flaws in conventional digital advertising processes.\n\nFinally, programmatic advertising as most organizations use it today makes it difficult to measure campaign effectiveness. The main metrics available for tracking ad performance on a website are clicks and page views. Correlating these metrics closely with performance is challenging at best.\n\nA Blockchain-Based Approach to Ad Management: The MAD Example\n\nBlockchain technology can resolve many of these challenges. To illustrate how blockchain is being put to use in this space, consider the example of the MAD Network , which is building a blockchain-based ad management solution that is designed to benefit advertisers and content publishers alike.\n\nOne key innovation of the MAD Network is the creation of an ad server that uses smart contracts to allow advertisers and publishers to negotiate ad buying. Because the smart contracts are run on the blockchain, they can be enforced automatically.\n\nThe blockchain also eliminates the need for a centralized party to oversee ad buying. The MAD Network is building the ad server platform, but that is all; it is not a middleman in the ad management process. Advertisers and publishers are instead able to interact directly and automatically with agreements enforced through the blockchain.\n\nThe MAD Network also seeks to introduce innovation to the process of tracking ad effectiveness. The network will allow content publishers to sell anonymized data about user behavior on their sites and will allow advertisers to buy it. This feature provides an additional revenue opportunity for publishers, while enabling advertisers to gain more specific information about user behavior and impressions than they could by counting clicks and pageviews alone.\n\nBecause the ad buying processes on the MAD Network are all handled by software, not humans, it is easy to build decentralized applications or other tools that interact with the network for programmatic advertising.\n\nIn short, solutions like the MAD network are enabling a new generation of programmatic advertising opportunities, using the blockchain as their backbone. Advertisers and publishers alike will enjoy faster, more cost-efficient processes for buying and selling ad space.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttp://www.nasdaq.com/article/deep-dive-into-the-mad-network-ad-tech-platform-cm877110",
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