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      "body": "[Source](https://4rev.com/how-blockchain-is-revolutionizing-trust-in-the-medical-sector/?utm_campaign=coschedule&utm_source=googleplus_page&utm_medium=4Rev&utm_content=Blockchain%27s%20Medical%20Revolution)\n[Plagiarism](http://www.plagiarism.org/plagiarism-101/what-is-plagiarism/) is the copying & pasting of others work without giving credit to the original author or artist. Plagiarized posts are considered spam. \r\n\r\nSpam is discouraged by the community, and may result in action from the [cheetah bot](https://steemit.com/faq.html#What_is__cheetah).\r\n\r\n[More information and tips on sharing content.](https://steemcleaners.org/copy-paste-plagiarism/)\r\n\r\nIf you believe this comment is in error, please contact us in [#disputes on Discord](https://discord.gg/YR2Wy5A)",
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      "title": "How Blockchain is Revolutionizing Trust in the Medical Sector",
      "body": "![](https://cdn.steemitimages.com/DQmUrBzEesqii3ptU3mhX6UNmr3LTQdGYfuZ5wQn3Ws9jbY/image.png)\n\nWhom should you trust with your health, wellbeing, and most personal information? If you’re like most people, you probably don’t have a good answer to this. Currently, finding a trusted medical practice or even accessing your own medical records is very difficult.\n\nBlockchain technology is changing how we think about healthcare. It provides a platform for digital identity and immutable trust that the internet and the medical sector has been desperately missing. Healthcare institutions are placing big bets on blockchain to really bring the industry up-to-date and solve some of the most pressing problems with patient data and professional reputation. These changes are happening quickly, and patients, practitioners, and everyone else in the industry needs to be ready.\n\n## Problems in the Medical Sector\n\nThere is no lack of innovation in healthcare. Doctors and practitioners are constantly being introduced to new research, data, methods, tools, and pharmaceuticals. The real problems lie in connecting it all together. Right now, things are very inefficient.\n\nPatient medical data is scattered across many IT different systems, making it difficult to manage. The security of that data is also constantly in question. Medical data is extremely sensitive, and keeping it both safe and accessible when needed is no easy task. Moving all data to one central, easily-accessible location is too dangerous, but connecting disparate systems is inefficient.\n\nThen there is the problem of finding the right level of service and care. Great doctors and practitioners are out there, but it can be difficult for patients to know whom to trust, especially in sectors like medical aesthetics. The medical sector is begging for the right technology to click things into place.\n\n## Blockchain: Trust, Automated\n\nUntil a few years ago, a bank or third party was an essential part of any online transaction. It was assumed that sending any sort of value over the internet required someone to mediate and ensure everyone acted fairly. This all changed when the Bitcoin network revolutionized how we think about financial services.\n\nA blockchain is a method of sharing data or value across a network in a way that’s secure and decentralized. That means a blockchain can’t be hacked and has no central point of control. A blockchain can also be programmed to allow different levels of access at different times, and even execute contracts automatically (called ‘smart contracts’).\n\nThese powerful and unique characteristics are already being used in many industries, and they make blockchain the ideal technology to solve some of the most urgent problems in the medical industry. However, it’s going to require those working in the industry to rethink the relationship between patients and medical practitioners.\n\n## Blockchain: Putting Patients in Control of Their Data\n\nAt the moment, patients have limited access to their own health records. There is no way to ensure that their medical information gets to the right people at the right time. They also have no control over that information, and can’t decide who can see their health record or what will be done with it. Even private information can’t be kept private.\n\nBlockchain technology opens up the potential for truly patient-centric care. Medical history, records, prescriptions, and doctors notes can be tracked and linked up and made available across a patient’s entire lifespan while keeping the patient in control. Imagine a global database of health records, without having to move all that data to a central location. All data is encrypted until someone with permission needs to access it.\n\nPatients will be able to choose who can access their information and when giving professionals access to the information they need when they need it. They can even grant access only to specific information and only for a certain time period, keeping more sensitive data private. Physicians will be able to write to this record in a way that’s timestamped and cannot be altered, lost or mishandled. Blockchain records are stored permanently and changes to past records can be immediately detected.\n\nThese aren’t just ideas, there are already projects underway in the mainstream medical sector. Patientory (Ticker: PTOY) describes themselves as “an easy way to securely store and manage health information in real time”. From the Patientory mobile app, patients and doctors can view, manage and coordinate health information with the security of blockchain.\n\n![](https://cdn.steemitimages.com/DQmTyJxn8mx2KJKtiy64fH7AVxEtjzqKA1esCieDTqvUa2p/image.png)\n\nThis is a best of both worlds solution to medical information. Patients will be able to access and control their own medical information, without the responsibility of storing it, keeping it safe or being able to tamper with it.\n\n## Building a Reputation Economy\n\nEven with all these automated transactions and smart contracts, it still doesn’t help you pick a great medical practice from the rest. In medical aesthetics, this is extremely important. And, unfortunately, you can’t always rely on recommendations from friends with experience. The internet already has a solution for this same problem in other industries. Companies like Yelp, Tripadvisor, and Airbnb have made reputation a tangible asset. Reviews and ratings from past customers are aggregated in an easy to evaluate way.\n\nThere are however problems with this model. Anyone can leave ratings at any time, and there’s no guarantee that ratings are real. Inaccurate information is annoying when visiting a restaurant, but potentially life-changing when it comes to a medical procedure.\n\nBlockchain has the potential to make this process much fairer and more efficient for everyone. Using smart contracts, reputation can be ‘tokenized’ in a way that rewards best practice. Practitioners and patients can enter into a trust agreement before a procedure starts. Consultations and medical procedures can then be rated and reviewed by patients with reward tokens, building a verified database of feedback from peers. This is an ideal resource for a trust-based ecosystem where customers can find great medical practices, and where practitioners are rewarded for excellence.\n\nOne such Company has already made an impact in the medical aesthetics market with its award-winning online patient care system and is now looking to raise funds in order to implement a blockchain solution and further disrupt this sector. It could prove to be a massive breakthrough for iConsult and their community. You can find out more about Cosmecoin and how they intend on doing this here.\n\n![](https://cdn.steemitimages.com/DQmYpeq8coER8c4JkLqQu1NuK7j6kCRVrR77TvJQVinG4AZ/image.png)\n\n## Many More…\n\nData is more valuable when it’s shared, and blockchain technology has even more applications where multiple parties need to share information. A more transparent and efficient supply chain of drugs and equipment is possible, where every item has its own, unique blockchain identifier updated at every step along its journey. Smoother collaboration between researchers on clinical trial results is another example of where blockchain could shine.\n\nTrust is a difficult problem in the medical sector. Data and reputation are more important than ever, and the industry is in need of a technology robust enough to take on the challenge. Blockchain technology is already being used to solve similar problems in industries such as finance, and there are already projects attempting to do the same in healthcare.\n\nThe medical sector is changing fast, and blockchain will be a big part of that change. Will you be a part of it too?\n\n\n\nRobert Westmacott\n\n*Cosmecoin Non-Executive Director and Technology Advisor*\n\n\nLinkedIn: https://www.linkedin.com/in/robert-westmacott-998633/\n\n\n*DISCLAIMER:*\n\n*Neither this document nor anything contained herein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. Any offer to acquire tokens will be made, and any investor should make its investment decision solely on the basis of the information that is contained in the information memorandum to be published by iConsult Software Ltd in due course in connection. Copies of the information memorandum will, following publication, be available at www.cosmecoin.io.*\n\n*These materials are not an offer of securities for sale in the United States. The securities to which these materials relate have not been registered under the US Securities Act of 1933, as amended (the “Securities Act”) or the securities laws of any state or jurisdiction of the United States. Accordingly, these securities may not be, sold, pledged, assigned, delivered or otherwise transferred, exercised or redeemed, at any time, within the United States or to, or for the account or benefit of, U.S. Persons. There will be no public offering of the securities in the United States.*",
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      "body": "Hello cosmecoin! Welcome to Steemit! Hope you'll like the community here. As a start, here are 5 tips that we believe will be helpful to you:\n1. **Keep your passwords safe:** Unlike conventional sites, Steemit has 4 types of passwords. Each offers varying degrees of access to your account, so know where and when to use each of them. Also, make sure to keep them all safe and secure.\n2. **Get Steem rewards:** When writing a post, you'll have the option to choose how to receive your reward: \"Default 50%/50%\" or \"Power Up 100%\". As of this moment, choosing Default 50%/50% is the better option. But this can change over time. Check our post to know more.\n3. **Upvote wisely:** When upvoting, wait at least 30 minutes after the post is published to maximize your curation reward. Also, make sure not to upvote too much too fast so as not to drain your voting power.\n4. **Know your Steem, Steem Dollars and Steem Power:** Steem and Steem Dollars are the 2 main currencies here. Convert and power up more Steem into Steem Power so you can have higher values on your upvotes.\n5. **Have Fun and Enjoy!**\n\n_For a detailed writeup, check our post [Getting Started: 5 Essential Tips for New Users](https://steemit.com/@steemsociety/getting-started-5-essential-tips-for-new-users)._\n\nGood luck on your Steem journey! Follow us if you like to receive more helpful tips and maximize your Steemit experience.\n",
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      "body": "![Cosmecoin explained.png](https://steemitimages.com/DQmYgNwzkjEu3Tkf8DQT8xUnxdneUmmtK5f1SADsyL2Y7Eh/Cosmecoin%20explained.png)\n\nImagine this scenario.\n\nYour child wants a nose job. They broke their nose in an accident when they were younger and it has bothered them since. You know that in getting this procedure, they will be much more confident.\n\nBut it’s a difficult knowing who to trust.\n\nYou’ve seen so many awful, botched cosmetic cases in the media. You don’t want your son to end up in a back room somewhere, with an unqualified practitioner attempting the procedure. Likewise, you don’t want his medical data or photos to become public property.\n\nYou definitely aren’t alone. These concerns are incredibly common in the Cosmetic Surgery and Medical Aesthetics industries. Approximately 50% of those who actively consider a procedure does not go through with it.\n\nSo where do you go from here?\n\nThis is where Cosmecoin comes in.\n\n**What is Cosmecoin?**\n\niConsult Software Ltd. has developed Cosmecoin. It is an upgrade to their existing, award-winning software, used within Cosmetic Surgery and Medical Aesthetic businesses globally. This system uses blockchain technology and smart contracts to create a reward-based ecosystem. The software aims to connect, record, protect and reward patients and practitioners alike.\n\nSounds confusing, doesn’t it? Let me break it down for you.\n\nThe Cosmecoin ecosystem can be split into two parts: the practitioner software and the patient portal.\n\nThe practitioner software (Clinic OS) provides aesthetic businesses with a market-leading CRM system to help manage the day-to-day running of their clinic. Clinic OS provides a digitalised and comprehensive consultation process, including treatment specific forms, which ensures that all important data is recorded fully and securely. Detailed records allow for clinic audits to be carried out quickly and easily, saving time and money. Once the appropriate information is collected, it is encrypted and placed on a cloud-based database, which ensures the secure and trustworthy storage of data.\n\nThe patient portal (Cosmecoin) combines a whole hoard of services in one app. It will provide consumers with an extensive database of practitioners, clinics and treatments. This comes with unbiased, genuine patient feedback, allowing individuals to make informed decisions before treatments. The Cosmecoin blog will supply consumers with up-to-date industry news and educational articles.\n\nPatients have the choice to log in to the app to get easy access to their own medical data. This includes their treatment history, photos, consent forms, and aftercare information. The system also allows personal data to be securely transmitted between clinics if a patient chooses to receive different treatments in different practices. Treatment bookings and payment can be easily carried out through the app.\n\nThese two sections of the ecosystem are combined together by the Cosmecoin reward-token (COSX). Like a supermarket loyalty point, COSX tokens are allocated to patients, for practitioner feedback and platform engagement, and practitioners, for best practice behaviours. Within the patient portal on the Cosmecoin app, consumers will be able to view a digital ‘wallet’. This will detail the number of COSX reward-tokens they have and their token transaction history.\n\nCOSX reward-tokens can be redeemed for discounts on further treatments booked through the Cosmecoin app. Alternatively, consumers can head over to the ‘Cosmecoin shop’ within the app and use tokens to purchase (or part-purchase) aesthetic products (e.g. skincare, etc.).\n\nIn short, the Cosmecoin app and accompanying Clinic OS software will work together to provide the Cosmetic Surgery and Medical Aesthetics industries will an all-in-one ecosystem. This will provide solutions to industry problems and revolutionise aesthetics forever.\n\n\n\nLia Burnell\n\n*iConsult Community Manager*\n\n\n\nLinkedIn: https://www.linkedin.com/in/lia-burnell-b2a602b1/\n\n\n\n\n\n*DISCLAIMER:*\n*Neither this document nor anything contained herein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. Any offer to acquire tokens will be made, and any investor should make its investment decision solely on the basis of the information that is contained in the information memorandum to be published by iConsult Software Ltd in due course in connection. Copies of the information memorandum will, following publication, be available at www.cosmecoin.io.*\n\n*These materials are not an offer of securities for sale in the United States. The securities to which these materials relate have not been registered under the US Securities Act of 1933, as amended (the “Securities Act”) or the securities laws of any state or jurisdiction of the United States. Accordingly, these securities may not be, sold, pledged, assigned, delivered or otherwise transferred, exercised or redeemed, at any time, within the United States or to, or for the account or benefit of, U.S. Persons. There will be no public offering of the securities in the United States.*",
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      "body": "![Meet The Team_ Nikki Zanna.png](https://steemitimages.com/DQmWRA2ZceDmZv4qZMHMqHuHA8uBcb3sNVYjX6h8x2e3zy3/Meet%20The%20Team_%20Nikki%20Zanna.png)\n\nNikki Zanna RN, NIP, is a Registered Nurse with over 2 decades of clinical experience and has specialised in Aesthetics since 2010 when she founded Halo Aesthetics Cosmetic Skin Clinic in Milton Keynes. She is dedicated to best practice, patient safety and high quality aesthetic treatments. Nikki has been involved in the clinical development of iConsult since its launch and uses the system in her clinic on a daily basis to aid consultation and record keeping. She is a member of the British Association of Cosmetic Nurses, is a Save Face accredited practitioner and regularly writes and reviews clinical papers for the Journal of Aesthetic Nursing.\n\nHere’s what Nikki had to say about joining the Cosmecoin advisory board:\n\n\"I was introduced to iConsult in 2013 by its founder, Richard Crawford-Small and I was so excited by what this system could offer my Aesthetic Practice that I volunteered to help develop the tool from a clinical user perspective.\n\nSince then I have been involved in the evolution and improvement of iConsult from it’s infant form in v1.0 through to it’s current state and continue to use the system in my clinic on a daily basis. iConsult provides me with a state of the art Client Relationship Management tool which not only captures client data and keeps it secure but also assists me in creating an exceptional consultation experience for my clients, engaging them in their own treatment planning and recording their progress through notation and photographic entries.\n\nI am very excited to be involved in taking iConsult to the next level with the incorporation of Blockchain technology which will revolutionise the way aesthetics practitioners and patients interact. The relationship I have with my patients is a very special one, with trust, safety, quality and transparency at its core. iConsult and Cosmecoin will be instrumental in my practice in realising these ideals and building a community where all parties are valued and rewarded and I look forward to sharing this experience with other aesthetic clinicians.\"\n\n\nNikki Zanna, LinkedIn: https://www.linkedin.com/in/nikki-zanna-633a91139/\n\n\n\n*DISCLAIMER:*\n\n*Neither this document nor anything contained herein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. Any offer to acquire tokens will be made, and any investor should make its investment decision solely on the basis of the information that is contained in the information memorandum to be published by iConsult Software Ltd in due course in connection. Copies of the information memorandum will, following publication, be available at www.cosmecoin.io.*\n\n*These materials are not an offer of securities for sale in the United States. The securities to which these materials relate have not been registered under the US Securities Act of 1933, as amended (the “Securities Act”) or the securities laws of any state or jurisdiction of the United States. Accordingly, these securities may not be, sold, pledged, assigned, delivered or otherwise transferred, exercised or redeemed, at any time, within the United States or to, or for the account or benefit of, U.S. Persons. There will be no public offering of the securities in the United States.*",
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      "author": "cosmecoin",
      "permlink": "the-need-to-resurrect-the-art-of-the-medical-consultation",
      "title": "The Need To Resurrect The Art Of The Medical Consultation",
      "body": "![RJ_ The Need to Resurrect The Art of the Medical Consultation.png](https://steemitimages.com/DQmWtqxFaAkucu1sjH6w5DytbhwxYyrsHJ9uR5c38mtNPb2/RJ_%20The%20Need%20to%20Resurrect%20The%20Art%20of%20the%20Medical%20Consultation.png)\n\nDuring my student days, the importance of the medical consultation could not have been emphasised enough. When the professor would ask me to assess a patient’s cardiovascular system, they would hope that I would avoid reaching for my stethoscope (FAIL) and instead take a step back to observe the patient from the end of the bed first (PASS)!\n\nBefore we were allowed anywhere near patients we had to understand not only the theory but also how to take a full history and perform a medical examination. Only then were we able to request any relevant investigations and decide upon a treatment plan. Even then, we were not necessarily skilled enough to perform these treatment plans and they were passed onto a more experienced colleague.\n\nOK, let’s look at how those basic medical principles have been applied in aesthetic medicine.\n\nTypically, for a new medic to decide to take on basic medical aesthetics using botulinum toxin and dermal fillers, their teaching may look something like this:\n\n- Aesthetic industry background\n- Product knowledge — scientific\n- Facial features\n- Injection technique\n- Complications\n\nCan you spot whats missing? Communication! Out of all the courses I have been on and been asked to contribute to, the organisers all failed to recognise the importance of the consultation!\n\nConsultation skills can be taught — indeed they form the central pillar of general practice training. Why? Because GP’s consult so much, they need to be able to maximise the small amount of time they have with each patient. There are no referral letters given to GP’s when a patient walks in the door — unlike secondary care, who at least have an idea why their patient is sitting in front of them, thanks to the letter from the GP. In aesthetics, there are no referral letters either and so it’s very similar to General Practice. Patients book their own appointments and only reveal why they are there when they are sitting in front of their clinician.\n\nThere are many medical disciplines entering the aesthetic market, including GP’s, plastic surgeons, dermatologists, dentists, nurses, beauty therapists, pharmacists and osteopaths. I am pretty confident that out of all of these roles, it is only the GP’s that have extensive consultation skills training and examinations.\n\nAbout 7 years ago, I was involved in setting up a consultation toolkit for Galderma (a pharmaceutical company specialising in dermatology and now owned by Nestlé) — it was known as “The Harmony Approach”, and later “Harmony”. This programme came about as Galderma recognised that many patients were unhappy with the service they received at clinics. They realised that the trust earned during a consultation had a direct impact on a patients’ loyalty to the clinic, and also their likelihood of investing in combination treatments. Combination treatments often deliver the best results, but they do cost more. When clinicians fail to earn the patients trust during a consultation, patients sometimes feel that they are being sold to and so do not proceed with combination treatments. As a result, they are less satisfied with their outcomes and are likely to change practice. It is the practices who optimise their consultation skills, to earn patient trust quickly, who deliver a higher proportion of combination treatments and therefore develop happier patients, higher loyalty and word-of-mouth recommendations.\n\nThe Harmony Approach has worked to help clinics who have invested in the training of their clinicians, to improve their consultation skills and consequently gain higher patient satisfaction and loyalty. This returns better business for both the clinic and the supplier. However, there are some significant limitations to the Harmony Approach, largely due to the restrictive framework that pharmaceutical companies have to work within.\n\nThis is where iConsult v3.0 comes in! The iConsult platform provides a fundamental CRM system, which promotes best practice during the consultation process and digitally records medical documents and consent forms. The software protects this data using secure blockchain technology, whilst maintaining transparency of information between clinic and patient. These components will aid in the success and growth of the clinic and highlight why iConsult v3.0 is destined to be a leader in its field.\n\nAnother great aspect of the upcoming iConsult v3.0 software is the integration of a loyalty programme. This will reward great clinicians and engaged patients with the ‘Cosmecoin’ token, similar to a Nectar point, which can be redeemed for products and services. A first in the Medical Aesthetics industry, this system will ensure that best practice is adhered to and will drive up the standards in the sector.\n\nI don’t want to give away too much about what we have planned but suffice to say that in an unregulated industry such as aesthetics, it’s about time that we lead the field and raise standards to benefit the ever-increasing consumer base.\n\n\n\nDr Ravi Jain\nMedical Director of Riverbanks Clinic & Medical Advisor to iConsult\n\n\n\nLinkedIn: https://www.linkedin.com/in/drravijain/\n\nTwitter: https://twitter.com/DrRaviJain\n\n\n\n*DISCLAIMER:*\n*Neither this document nor anything contained herein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. Any offer to acquire tokens will be made, and any investor should make its investment decision solely on the basis of the information that is contained in the information memorandum to be published by iConsult Software Ltd in due course in connection. Copies of the information memorandum will, following publication, be available at www.cosmecoin.io.*\n\n*These materials are not an offer of securities for sale in the United States. The securities to which these materials relate have not been registered under the US Securities Act of 1933, as amended (the “Securities Act”) or the securities laws of any state or jurisdiction of the United States. Accordingly, these securities may not be, sold, pledged, assigned, delivered or otherwise transferred, exercised or redeemed, at any time, within the United States or to, or for the account or benefit of, U.S. Persons. There will be no public offering of the securities in the United States.*",
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