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      "body": "![header.jpg](https://steemitimages.com/DQmendxK46oLQGuynBKY2B94qXbscbKQ1hCa2nqbdxqRkWq/header.jpg)\n\nThis is my second article on a series where I analyze undervalued coins with high potential for growth. This time I will be looking at The Divi Project. During my research I have had been communicating with the Co-Founder Nick Saponaro and will be including some unpublished information from our conversations. As usual, I would like to remind you to do your own research, and that this is not investment advice.\n# Overview\n\nIf you are already into crypto, you know that it has a massive initial learning curve. You had to wrap your head around things like cryptographic keys, Google Authenticator, how to buy with fiat, how to use exchanges, transaction fees, security etc… Well it turns out that this is often too great of a barrier for most of the general public to get into crypto. You are probably aware of this from the time you undoubtedly had to teach your friends how to buy crypto. This means that all the growth we see in the crypto markets lately, which has been huge, is still only a tiny fraction of what it could be. There is a huge amount of capital waiting to be tapped into that is locked within the general public. The Divi Project aims to make cryptocurrency as easy to use as possible in order to tap into this most lucrative market.\n\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmR7fQsK2wtEuiwPao3CN5U4EninRPYfF1AH9YBYJKXf22/sending_coins_easily_thumb.jpg\n</div>\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmW3RQ58FSKf2zoo2JHC9evgX4UP7zRFvfiL2qsrqW6d9M/marketplace_thumb.jpg\n</div>\n\n\nThey aim to do this by creating a user-friendly app that provides all of the functionality required for crypto to be used as a real currency, while seamlessly taking care of all of the complicated things in the background so that the user doesn’t have to. Basically, putting the power of cryptocurrency into the hands of the general masses. The app will include features such as:\n\n* Send money to someone by typing in their name instead of a complicated wallet address. \n* A contact list that contains names and pictures of your contacts, who you can tap to send money to.\n* A way to convert from fiat to crypto currency within the app. This will completely remove the need for fiat gateways such as Coinbase.\n* Allow atomic swaps between other crypto currencies, also from within the app. This removes the need for exchanges.\n* A marketplace to allow buying and selling of goods.\n* Easy payments/transactions at a vendor/store using a barcode and scanner, similar to how the Starbucks app works. \n\n<iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/hblhPO0k6lo\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen></iframe>\n\n# Challenges, Solutions, and Advantages\nOf course, one of the biggest challenges will be to attract users from the general public to use DIVI as an actual currency. (When I say use as an actual currency I mean use it in the same way people use fiat to buy and sell things in a market). To accomplish this, they have decided to use a significant portion of their resources for a planned an extensive marketing campaign to target the general public which includes:\n* On-boarding of advisors who are experts in underrepresented market segments (such as women).\n* Daily YouTube videos that teach the basics of the crypto world. Things the general public wouldn’t already know. These videos also show transparency in the company, and personifies the team, which results in increased confidence.\n* Daily and weekly lotteries which award DIVI coins to randomly selected users.\n* Collaborating with celebrities, authority figures, and experts in various industries.\n* Early adopters fund to reward merchants who start accepting DIVI as payment.\n\nAnother challenge is to not get beat to market by competitors. Divi is currently testing their blockchain and will be releasing the app in early Q2 2018, followed by incremental feature updates throughout 2018. In my opinion, Ethos and Bread seem to be the main competitors. Currently, Ethos doesn’t even have a published roadmap, making it difficult to know when they will release their platform. However, according to Reddit they appear to also be releasing features incrementally throughout 2018, but haven’t released anything yet. Bread has already released their wallet, however, as far as I can tell, their wallet will only support bitcoin and ERC-20 tokens for what looks like the first half of 2018. Since bitcoin and etherium have not yet solved the scaling problem, they have high transaction fees, and are not suitable for small every day payments. So, this somewhat removes bread from being a legitimate competitor until sometime around Q2 or Q3 2018. The result is that the two competitors should be ramping up around Q2 or Q3 2018. Thus, if Divi can stick to their roadmap, they shouldn’t be beat to market by either of these competitors.\n\nOne huge advantage that sets Divi apart from the 2 competitors, is that they are creating their own blockchain. Both Ethos and Bread are simply ERC-20 tokens. The Divi blockchain will have the following features to set itself apart from the tokens:\n* PoS mining, which essentially gives interest for holding tokens.\n* 4 different tiers of masternodes. \n* Low transaction fees.\n* Instant send.\n* Private send .\n* Next generation democratic voting mechanism.\n\nTheir blockchain looks extremely solid. It takes some of the best features from Bitcoin, Litecoin, Dash, and PIVX and combines them into a single blockchain. The importance of each of these features cannot be emphasized enough when considering the application of a marketplace. When buying and selling low value items, the fees have to be tiny or else they will be a significant fraction of the cost. The instant send is essential because nobody wants to wait around the store for 40 minutes waiting for confirmations. The private send is essential because people don’t want their entire purchase history on the public record. Let me point out that ERC-20 tokens, without the Raiden network, have none of these features, making them almost useless for a marketplace of low-value items.\n\nAnother important thing to point out is that if a cryptocurrency is to volatile, which is usually the case, it will make people hesitant to use it as an actual currency because they will always have to worry about its value changing in time. Imagine if you had to worry about all of the dollars in your bank account randomly loosing 50% of their value. Having PoS and masternodes will reduce the volatility because it incentivizes people to hold DIVI in their wallet and earn interest instead of day trading. Thus, this is another significant advantage over the competitors.\n\n# Team\nThe CEO has a masters degree in physics. Being that I am currently doing my PhD in physics, I can attest to the value of such an education. He also has experience in many startups including some with thousands of employees and over 12 million dollars in revenue. In late 2017 they also hired many more developers bringing the total to 8 developers, and a total of 13 team members. Furthermore 3 of the newly hired developers have significant blockchain experience which is obviously ideal for this project. They also have Heidi Krupp as the PR director who has ample experience with companies such as Visa and American Express. \n\nThe team is also very active and responsive on Telegram and Discord. Even at crazy hours late at night when I randomly ask them questions. They are also open to criticism and ideas from the community members. I consider these very important aspects because it shows team is actively developing at almost all hours, and increases the confidence of the community leading to less FUD and more HODLers. Less FUD and more HODLers builds strong price supports in the market.\n\nThe Divi Project also had no VC funding, and began as a completely self-funded project. This shows that they are willing to risk their own money for the project and increases my confidence. Furthermore, the crowd sale only raised about $3.5 million USD and they have been efficient enough to pull off small miracles with such a small amount of money which is rare in the ICO space these days. \n\nThis team definitely looks like they can pull it off.\n\nHere is a link to one of their recent interviews at the New York Stock Exchange: https://cheddar.com/videos/new-cryptocurrency-looking-to-appeal-to-the-masses\n\n# Why DIVI is undervalued\n\nThe main reason why I think DIVI is undervalued is because it has a market cap much lower than the two competitors. It currently has a market cap 3x less than BRD, and 10x less than ETHOS. So even if you think it is about the same as the competitors, it should increase in value at least 3x. However, as we have pointed out above, it has many desirable features that, in my opinion, make it better than the competitors. So this indicates to me that it has the potential to grow 10x or more.\n\nThe second reason why I think DIVI is undervalued is this: Their goal is to have mass adoption of their platform by the general public. This means, by definition, at least initially upon the launch of the app, there will be a massive number of users buying divi to put into their wallet and to use in the market place, which will cause strong upwards pressure in the price. Another way to think about it is there is an abundance of buyers, and less sellers. This causes the price to increase.\n\n# Summary/TLDR\nGo up and look at all the bullet points. Here are a few more important points:\n* Creating their own blockchain which provides many huge advantages over their competitors.\n* 3x to 10x undervalued when compared to competitors.\n* Will be releasing the platform around the same time as the competitors.\n* Until the Raiden network launches, the high fees and slow transactions of the competitors means Divi can pull ahead.\n* Strong team that was initially self-funded. Willing to risk their own money.\n* They understand the importance of marketing, and appear to be effectively targeting the general public with things like daily youtube videos.\n\n# Conclusion\nIt is clear that DIVI is undervalued compared to the competitors. DIVI also has potential to see massive asymmetric buying pressure once they release their platform which will drive the price higher. They are the only one out of the competitors who has their own blockchain that solves some essential problems specific to the currency and marketplace application. The team looks like they can pull it off. \n\nTherefore, I will be buying some DIVI and HODLing.\n\n# Sources\nhttps://www.diviproject.org/\nhttps://www.diviproject.org/assets/files/wp-en.pdf\nhttps://www.cryptopia.co.nz/Exchange/?market=DIVX_BTC\nhttps://coinmarketcap.com/currencies/divi/\nhttps://www.youtube.com/channel/UCihooU0crqQkBOvV0_lsRnw\nhttps://discord.gg/KQdVYsF\nhttps://t.me/joinchat/EAdiTQ3yZk_GkqU0IdG-Gg\nhttps://cheddar.com/videos/new-cryptocurrency-looking-to-appeal-to-the-masses\nhttp://www.ethos.io/Ethos_Whitepaper.pdf\nhttps://d2n2g5n187q8lu.cloudfront.net/static/docs/BRD-whitepaper-EN.pdf",
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      "body": "@@ -4960,16 +4960,22 @@\n  end. I \n+asked \n Jukka to\n",
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      "body": "@@ -3475,16 +3475,112 @@\n rvalued%0A\n+Note: the prices may have changed since I wrote this. Always double check the numbers yourself.%0A\n %3Cdiv cla\n@@ -3877,24 +3877,27 @@\n .jpg%0A%3C/div%3E%0A\n+%0A%0A%0A\n Soma just fi\n",
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      "author": "adamo26",
      "body": "Interesting! Thanks for sharing!",
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{
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  "op": [
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      "author": "coinphysicist",
      "body": "<div class=\"pull-right\">\nhttps://steemitimages.com/DQmTaE4F1aq9FJKiWcHcrVNvVtTsRxrkLn9crDJUrGkmC4h/soma_logo.jpg\n</div>\nI am always on the look out for the next undervalued coin or token for me to invest in. This post is about a new token that I recently came across called SOMA (https://soma.co/). This post will skip over the most general details and focus on what I think are the most important aspects. This post will also include some information that I learned through a conversation on telegram with Jukka Hilmola, the Co-Founder of Soma, that may have not been previously published.<br/><br/>\n\nI also want to make it clear that this coin just got out of ICO. As such, there is limited information, and some of the details could change at a later date. Investing in such a new and low cap coin always involves increased risk. Always do your own research. This is also not investment advice.\n\n**For the lazy: The TLDR bullet points are at the end**\n\n## Overview and analysis\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmYnLQtMrQBKZnNEgXSQ6ZDueDaxx1UZauHUgx3HYcAT4i/soma-app-3.jpg\n</div>\nSoma is a decentralized marketplace that is run on the blockchain, kind of like a decentralized version of Etsy, Amazon, Craigslist, Ebay etc…<br/><br/>\nThey have been building this decentralized marketplace since Q3 2016, so it is further ahead in development than one would initially think. They launched the closed alpha version in Q3 2017, a closed beta in Q4 2017, and the open beta will be released in Q1 2018. Since we are already in Q1 2018, this release of the open beta is coming up soon.<br/><br/>\n\n\nThe full release of the marketplace will be Q2 2018. Jukka has informed me that the scope of this release has been widened to include many more features than shown in the whitepaper. Additionally, some features that were planned to be added in Q4 2018, are now being included in the full release in Q2 2018. This includes an interesting feature that allows you to start a promotion for the products you would like to sell. If you start a promotion, then other users can refer a buyer, and if the transaction takes place, they receive a reward. For the full details check out page 7 of the technical whitepaper link at the bottom of this post.<br/>\n\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmZnnj8PQAXyQoBhBpdcWASurDjw7UdptBjR8KG7ZpR42R/hire_more_devs_ahead_of_sced.PNG\n</div>\n\nThe soma token (SCT) has been created to allow buying and selling on the decentralized marketplace with no fees. This is similar to how STEEM is used as payments on Steemit, which has proven quite successful.  That said, the marketplace will also accept normal fiat for people who like that kind of thing. The fact that transactions with SCT will carry no fees should be incentive for people to use soma instead of fiat. Thus, this should increase demand for soma token and raise its value.<br/>\nThe soma team is based in Finland, and appears to be well rounded and pretty flushed out. They have a large number of employees covering all the requirements of management, development, legal, security, design, and advisors. This is not just a 2 person team like we sometimes see in crypto these days; this is a team of 17 people. Looking through the team’s LinkedIn pages shows that they at least have some related experience in the area. Further, the fact that they are about to launch the open beta shows that the team is able to deliver on it’s promises. \n\n## Why its undervalued\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmNoN86teUgNZ3DvmkMrqDc3yAFg5EYtKq5XXSVeYpDr4b/token_sale.PNG\nhttps://steemitimages.com/DQmSasN83B6j9MJAAhUiuzVTFbigeyECdZM6qR2D6EyMkmR/token_allocation.PNG\nhttps://steemitimages.com/DQmPN7tqA5ocANB3VdD2T3ToJc55GNVV9wV4EYVnLACyA9w/soma_10_mil_cap.jpg\n</div>\nSoma just finished their ICO where the price was 450 tokens/eth (see picture). At the current price of eth, that is a value of $1.88 USD/token. The token is currently trading on ED at almost 10x less than that ($0.24/token at the time of writing). This magnitude of discount on a token after ICO is rarely seen. This will also create a very low supply in the sell order book because nobody wants to sell at a 10x loss, which causes upwards movement.<br/><br/>\nThe team allocated 54 million tokens for the ICO, with a total number of tokens of 60 million (see picture). However, only 9.8 million tokens were sold (https://soma.co/token-sale/), and the team has said in the telegram chat (https://t.me/Somacommunity) that they have already burnt the remaining tokens (see picture, or check their telegram). If you take into account the 6 million tokens that the team saved for dev, then the total circulating tokens is somewhere between 9.8 million and 15.8 million. Since it is unlikely that they have sold all of their dev coins yet, it is probably closer to the lower end. I Jukka to confirm the circulating number of tokens. His response is shown in the picture and shows that there will be around 10 million tokens.<br/><br/>\n\nConsidering the details above, the market cap is approximately 10 million tokens * $0.24 USD = 2.4 million USD. This is an extremely low market cap for a token that already has a working product, and is releasing the open beta very soon. It should easily be 10x this market cap. I believe this is the case because nobody has taken the time to correctly calculate the market cap, and Coinmarketcap doesn’t show it either. If one would naively check the soma website and see 54 million tokens, one would think the market cap is 13 million. However, a bit more research will show that this number is 5 times higher than the actual cap. <br/>\nAnother indicator that Soma is undervalued is a look at the market cap of potential competitors. Two competitors come to mind: Divi and Pirl. Divi has a market cap of $18 million, and Pirl has a market cap of $14 million. These are both more than 5x greater than Soma at the moment.<br/>\nConsidering the fact that competitors such as Divi and Pirl (which are both great projects as well) are also trying to make a decentralized marketplace, getting to market fist an important factor. Divi is also releasing their product in Q2 2018, and according to their roadmap, Pirl has not yet started developing their marketplace. Through our conversations, Jukka appears to be very aware of this and is focused on delivering the full release on time and ahead of their competitors. <br/>\n\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmboDx1mPvd9J94hTHX63swUg2iCW5sjibcJ3SgE6hhds9/patent.PNG\nhttps://steemitimages.com/DQmc8GW9P9nAgwmA6w5FgGWK6qoAHLKh8BUP738LJUosZae/soma_new_year.PNG\n</div>\nAdditionally, Jukka has also informed me that Soma has a pending patent in the U.S. for some unique features that their platform will provide. The fact that the patent is pending means that they have been legally unable to include relevant details into the whitepaper. So once the patent has been approved they will be releasing new details and features for the marketplace platform that were previously unpublished. <br/><br/>\n\n\nFurthermore, there will also be a new website coming in January, with an updated roadmap. They are also working on getting the token listed on new exchanges in January. I have attached snippets of telegram chats as proof, which come directly from the Co-Founder. You can also check telegram yourself here: https://t.me/Somacommunity.\n\n## Summary / TLDR\n\nHere is a recap of the most important points:\n\n* Good concept: decentralized version of  etsy, amazon, ebay, craigslist etc…\n* Strong team that can deliver on time\n* Open beta of software coming Q1 2018\n* They have unique IP that is patent pending in the U.S. to set themselves apart from competitors\n* Price almost 10x below ICO price\n* Token supply is 5x less than expected\n* Market cap very low at approx. 2.4 million\n* Market cap at least 5x less than similar projects\n* New website coming in January\n* New exchange listings soon\n\n## Conclusion\n\nSCT  seems very undervalued at the moment and has a high probability of increasing in value throughout 2018. However, with such limited information as of writing this it is still high risk. So I will be picking up a small bag while the price is low. \n\n## Sources\n\nhttps://soma.co/\nhttps://soma.co/wp-content/uploads/2017/09/Whitepaper-2-compressed.pdf\nhttps://soma.co/wp-content/uploads/2017/07/Soma-tech-Whitepaper.pdf \nhttps://soma.co/token-sale/ \nhttps://coinmarketcap.com/currencies/soma/\nhttps://t.me/Somacommunity\nhttps://etherdelta.com/#SCT-ETH",
      "json_metadata": "{\"tags\":[\"crypto\",\"ico\",\"cryptocurrency\",\"bitcoin\",\"soma\"],\"image\":[\"https://steemitimages.com/DQmTaE4F1aq9FJKiWcHcrVNvVtTsRxrkLn9crDJUrGkmC4h/soma_logo.jpg\",\"https://steemitimages.com/DQmYnLQtMrQBKZnNEgXSQ6ZDueDaxx1UZauHUgx3HYcAT4i/soma-app-3.jpg\",\"https://steemitimages.com/DQmZnnj8PQAXyQoBhBpdcWASurDjw7UdptBjR8KG7ZpR42R/hire_more_devs_ahead_of_sced.PNG\",\"https://steemitimages.com/DQmNoN86teUgNZ3DvmkMrqDc3yAFg5EYtKq5XXSVeYpDr4b/token_sale.PNG\",\"https://steemitimages.com/DQmSasN83B6j9MJAAhUiuzVTFbigeyECdZM6qR2D6EyMkmR/token_allocation.PNG\",\"https://steemitimages.com/DQmPN7tqA5ocANB3VdD2T3ToJc55GNVV9wV4EYVnLACyA9w/soma_10_mil_cap.jpg\",\"https://steemitimages.com/DQmboDx1mPvd9J94hTHX63swUg2iCW5sjibcJ3SgE6hhds9/patent.PNG\",\"https://steemitimages.com/DQmc8GW9P9nAgwmA6w5FgGWK6qoAHLKh8BUP738LJUosZae/soma_new_year.PNG\"],\"links\":[\"https://soma.co/\",\"https://soma.co/token-sale/\",\"https://t.me/Somacommunity\",\"https://soma.co/wp-content/uploads/2017/09/Whitepaper-2-compressed.pdf\",\"https://soma.co/wp-content/uploads/2017/07/Soma-tech-Whitepaper.pdf\",\"https://coinmarketcap.com/currencies/soma/\",\"https://etherdelta.com/#SCT-ETH\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "crypto",
      "permlink": "soma-decentralized-marketplace-review",
      "title": "Soma decentralized marketplace - An undervalued blockchain project and token"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-01-07T19:15:45",
  "trx_id": "214b8a07c66d70ee2f4b2e3293a9257b7eee3e2f",
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{
  "block": 18777168,
  "op": [
    "comment",
    {
      "author": "coinphysicist",
      "body": "<div class=\"pull-right\">\nhttps://steemitimages.com/DQmTaE4F1aq9FJKiWcHcrVNvVtTsRxrkLn9crDJUrGkmC4h/soma_logo.jpg\n</div>\nI am always on the look out for the next undervalued coin or token for me to invest in. This post is about a new token that I recently came across called SOMA (https://soma.co/). This post will skip over the most general details and focus on what I think are the most important aspects. This post will also include some information that I learned through a conversation on telegram with Jukka Hilmola, the Co-Founder of Soma, that may have not been previously published.<br/><br/>\n\nI also want to make it clear that this coin just got out of ICO. As such, there is limited information, and some of the details could change at a later date. Investing in such a new and low cap coin always involves increased risk. Always do your own research. This is also not investment advice.\n\n**For the lazy: The TLDR bullet points are at the end**\n\n## Overview and analysis\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmYnLQtMrQBKZnNEgXSQ6ZDueDaxx1UZauHUgx3HYcAT4i/soma-app-3.jpg\n</div>\nSoma is a decentralized marketplace that is run on the blockchain, kind of like a decentralized version of Etsy, Amazon, Craigslist, Ebay etc…<br/><br/>\nThey have been building this decentralized marketplace since Q3 2016, so it is further ahead in development than one would initially think. They launched the closed alpha version in Q3 2017, a closed beta in Q4 2017, and the open beta will be released in Q1 2018. Since we are already in Q1 2018, this release of the open beta is coming up soon.<br/><br/>\n\n\nThe full release of the marketplace will be Q2 2018. Jukka has informed me that the scope of this release has been widened to include many more features than shown in the whitepaper. Additionally, some features that were planned to be added in Q4 2018, are now being included in the full release in Q2 2018. This includes an interesting feature that allows you to start a promotion for the products you would like to sell. If you start a promotion, then other users can refer a buyer, and if the transaction takes place, they receive a reward. For the full details check out page 7 of the technical whitepaper link at the bottom of this post.<br/>\n\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmZnnj8PQAXyQoBhBpdcWASurDjw7UdptBjR8KG7ZpR42R/hire_more_devs_ahead_of_sced.PNG\n</div>\n\nThe soma token (SCT) has been created to allow buying and selling on the decentralized marketplace with no fees. This is similar to how STEEM is used as payments on Steemit, which has proven quite successful.  That said, the marketplace will also accept normal fiat for people who like that kind of thing. The fact that transactions with SCT will carry no fees should be incentive for people to use soma instead of fiat. Thus, this should increase demand for soma token and raise its value.<br/>\nThe soma team is based in Finland, and appears to be well rounded and pretty flushed out. They have a large number of employees covering all the requirements of management, development, legal, security, design, and advisors. This is not just a 2 person team like we sometimes see in crypto these days; this is a team of 17 people. Looking through the team’s LinkedIn pages shows that they at least have some related experience in the area. Further, the fact that they are about to launch the open beta shows that the team is able to deliver on it’s promises. \n\n## Why its undervalued\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmNoN86teUgNZ3DvmkMrqDc3yAFg5EYtKq5XXSVeYpDr4b/token_sale.PNG\nhttps://steemitimages.com/DQmSasN83B6j9MJAAhUiuzVTFbigeyECdZM6qR2D6EyMkmR/token_allocation.PNG\nhttps://steemitimages.com/DQmPN7tqA5ocANB3VdD2T3ToJc55GNVV9wV4EYVnLACyA9w/soma_10_mil_cap.jpg\n</div>\nSoma just finished their ICO where the price was 450 tokens/eth (see picture). At the current price of eth, that is a value of $1.88 USD/token. The token is currently trading on ED at almost 10x less than that ($0.24/token at the time of writing). This magnitude of discount on a token after ICO is rarely seen. This will also create a very low supply in the sell order book because nobody wants to sell at a 10x loss, which causes upwards movement.<br/><br/>\nThe team allocated 54 million tokens for the ICO, with a total number of tokens of 60 million (see picture). However, only 9.8 million tokens were sold (https://soma.co/token-sale/), and the team has said in the telegram chat (https://t.me/Somacommunity) that they have already burnt the remaining tokens (see picture, or check their telegram). If you take into account the 6 million tokens that the team saved for dev, then the total circulating tokens is somewhere between 9.8 million and 15.8 million. Since it is unlikely that they have sold all of their dev coins yet, it is probably closer to the lower end. I Jukka to confirm the circulating number of tokens. His response is shown in the picture and shows that there will be around 10 million tokens.<br/><br/>\n\nConsidering the details above, the market cap is approximately 10 million tokens * $0.24 USD = 2.4 million USD. This is an extremely low market cap for a token that already has a working product, and is releasing the open beta very soon. It should easily be 10x this market cap. I believe this is the case because nobody has taken the time to correctly calculate the market cap, and Coinmarketcap doesn’t show it either. If one would naively check the soma website and see 54 million tokens, one would think the market cap is 13 million. However, a bit more research will show that this number is 5 times higher than the actual cap. <br/>\nAnother indicator that Soma is undervalued is a look at the market cap of potential competitors. Two competitors come to mind: Divi and Pirl. Divi has a market cap of $18 million, and Pirl has a market cap of $14 million. These are both more than 5x greater than Soma at the moment.<br/>\nConsidering the fact that competitors such as Divi and Pirl (which are both great projects as well) are also trying to make a decentralized marketplace, getting to market fist an important factor. Divi is also releasing their product in Q2 2018, and according to their roadmap, Pirl has not yet started developing their marketplace. Through our conversations, Jukka appears to be very aware of this and is focused on delivering the full release on time and ahead of their competitors. <br/>\n\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmboDx1mPvd9J94hTHX63swUg2iCW5sjibcJ3SgE6hhds9/patent.PNG\nhttps://steemitimages.com/DQmc8GW9P9nAgwmA6w5FgGWK6qoAHLKh8BUP738LJUosZae/soma_new_year.PNG\n</div>\nAdditionally, Jukka has also informed me that Soma has a pending patent in the U.S. for some unique features that their platform will provide. The fact that the patent is pending means that they have been legally unable to include relevant details into the whitepaper. So once the patent has been approved they will be releasing new details and features for the marketplace platform that were previously unpublished. <br/><br/>\n\n\nFurthermore, there will also be a new website coming in January, with an updated roadmap. They are also working on getting the token listed on new exchanges in January. I have attached snippets of telegram chats as proof, which come directly from the Co-Founder. You can also check telegram yourself here: https://t.me/Somacommunity.\n\n## Summary / TLDR\n\nHere is a recap of the most important points:\n\n* Good concept: decentralized version of  etsy, amazon, ebay, craigslist etc…\n* Strong team that can deliver on time\n* Open beta of software coming Q1 2018\n* They have unique IP that is patent pending in the U.S. to set themselves apart from competitors\n* Price almost 10x below ICO price\n* Token supply is 5x less than expected\n* Market cap very low at approx. 2.4 million\n* Market cap at least 5x less than similar projects\n* New website coming in January\n* New exchange listings soon\n\n## Conclusion\n\nSCT  seems very undervalued at the moment and has a high probability of increasing in value throughout 2018. However, with such limited information as of writing this it is still high risk. So I will be picking up a small bag while the price is low. \n\n## Sources\n\nhttps://soma.co/\nhttps://soma.co/wp-content/uploads/2017/09/Whitepaper-2-compressed.pdf\nhttps://soma.co/wp-content/uploads/2017/07/Soma-tech-Whitepaper.pdf \nhttps://soma.co/token-sale/ \nhttps://coinmarketcap.com/currencies/soma/\nhttps://t.me/Somacommunity\nhttps://etherdelta.com/#SCT-ETH",
      "json_metadata": "{\"tags\":[\"crypto\",\"ico\",\"cryptocurrency\",\"bitcoin\",\"soma\"],\"image\":[\"https://steemitimages.com/DQmTaE4F1aq9FJKiWcHcrVNvVtTsRxrkLn9crDJUrGkmC4h/soma_logo.jpg\",\"https://steemitimages.com/DQmYnLQtMrQBKZnNEgXSQ6ZDueDaxx1UZauHUgx3HYcAT4i/soma-app-3.jpg\",\"https://steemitimages.com/DQmZnnj8PQAXyQoBhBpdcWASurDjw7UdptBjR8KG7ZpR42R/hire_more_devs_ahead_of_sced.PNG\",\"https://steemitimages.com/DQmNoN86teUgNZ3DvmkMrqDc3yAFg5EYtKq5XXSVeYpDr4b/token_sale.PNG\",\"https://steemitimages.com/DQmSasN83B6j9MJAAhUiuzVTFbigeyECdZM6qR2D6EyMkmR/token_allocation.PNG\",\"https://steemitimages.com/DQmPN7tqA5ocANB3VdD2T3ToJc55GNVV9wV4EYVnLACyA9w/soma_10_mil_cap.jpg\",\"https://steemitimages.com/DQmboDx1mPvd9J94hTHX63swUg2iCW5sjibcJ3SgE6hhds9/patent.PNG\",\"https://steemitimages.com/DQmc8GW9P9nAgwmA6w5FgGWK6qoAHLKh8BUP738LJUosZae/soma_new_year.PNG\"],\"links\":[\"https://soma.co/\",\"https://soma.co/token-sale/\",\"https://t.me/Somacommunity\",\"https://soma.co/wp-content/uploads/2017/09/Whitepaper-2-compressed.pdf\",\"https://soma.co/wp-content/uploads/2017/07/Soma-tech-Whitepaper.pdf\",\"https://coinmarketcap.com/currencies/soma/\",\"https://etherdelta.com/#SCT-ETH\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
      "parent_author": "",
      "parent_permlink": "crypto",
      "permlink": "soma-decentralized-marketplace-review",
      "title": "Soma decentralized marketplace - An undervalued cryptocurrency"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2018-01-07T19:15:09",
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{
  "block": 18777162,
  "op": [
    "comment",
    {
      "author": "coinphysicist",
      "body": "<div class=\"pull-right\">\nhttps://steemitimages.com/DQmTaE4F1aq9FJKiWcHcrVNvVtTsRxrkLn9crDJUrGkmC4h/soma_logo.jpg\n</div>\nI am always on the look out for the next undervalued coin or token for me to invest in. This post is about a new token that I recently came across called SOMA (https://soma.co/). This post will skip over the most general details and focus on what I think are the most important aspects. This post will also include some information that I learned through a conversation on telegram with Jukka Hilmola, the Co-Founder of Soma, that may have not been previously published.<br/><br/>\n\nI also want to make it clear that this coin just got out of ICO. As such, there is limited information, and some of the details could change at a later date. Investing in such a new and low cap coin always involves increased risk. Always do your own research. This is also not investment advice.\n\n**For the lazy: The TLDR bullet points are at the end**\n\n## Overview and analysis\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmYnLQtMrQBKZnNEgXSQ6ZDueDaxx1UZauHUgx3HYcAT4i/soma-app-3.jpg\n</div>\nSoma is a decentralized marketplace that is run on the blockchain, kind of like a decentralized version of Etsy, Amazon, Craigslist, Ebay etc…<br/><br/>\nThey have been building this decentralized marketplace since Q3 2016, so it is further ahead in development than one would initially think. They launched the closed alpha version in Q3 2017, a closed beta in Q4 2017, and the open beta will be released in Q1 2018. Since we are already in Q1 2018, this release of the open beta is coming up soon.<br/><br/>\n\n\nThe full release of the marketplace will be Q2 2018. Jukka has informed me that the scope of this release has been widened to include many more features than shown in the whitepaper. Additionally, some features that were planned to be added in Q4 2018, are now being included in the full release in Q2 2018. This includes an interesting feature that allows you to start a promotion for the products you would like to sell. If you start a promotion, then other users can refer a buyer, and if the transaction takes place, they receive a reward. For the full details check out page 7 of the technical whitepaper link at the bottom of this post.<br/>\n\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmZnnj8PQAXyQoBhBpdcWASurDjw7UdptBjR8KG7ZpR42R/hire_more_devs_ahead_of_sced.PNG\n</div>\n\nThe soma token (SCT) has been created to allow buying and selling on the decentralized marketplace with no fees. This is similar to how STEEM is used as payments on Steemit, which has proven quite successful.  That said, the marketplace will also accept normal fiat for people who like that kind of thing. The fact that transactions with SCT will carry no fees should be incentive for people to use soma instead of fiat. Thus, this should increase demand for soma token and raise its value.<br/>\nThe soma team is based in Finland, and appears to be well rounded and pretty flushed out. They have a large number of employees covering all the requirements of management, development, legal, security, design, and advisors. This is not just a 2 person team like we sometimes see in crypto these days; this is a team of 17 people. Looking through the team’s LinkedIn pages shows that they at least have some related experience in the area. Further, the fact that they are about to launch the open beta shows that the team is able to deliver on it’s promises. \n\n## Why its undervalued\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmNoN86teUgNZ3DvmkMrqDc3yAFg5EYtKq5XXSVeYpDr4b/token_sale.PNG\nhttps://steemitimages.com/DQmSasN83B6j9MJAAhUiuzVTFbigeyECdZM6qR2D6EyMkmR/token_allocation.PNG\nhttps://steemitimages.com/DQmPN7tqA5ocANB3VdD2T3ToJc55GNVV9wV4EYVnLACyA9w/soma_10_mil_cap.jpg\n</div>\nSoma just finished their ICO where the price was 450 tokens/eth (see picture). At the current price of eth, that is a value of $1.88 USD/token. The token is currently trading on ED at almost 10x less than that ($0.24/token at the time of writing). This magnitude of discount on a token after ICO is rarely seen. This will also create a very low supply in the sell order book because nobody wants to sell at a 10x loss, which causes upwards movement.<br/><br/>\nThe team allocated 54 million tokens for the ICO, with a total number of tokens of 60 million (see picture). However, only 9.8 million tokens were sold (https://soma.co/token-sale/), and the team has said in the telegram chat (https://t.me/Somacommunity) that they have already burnt the remaining tokens (see picture, or check their telegram). If you take into account the 6 million tokens that the team saved for dev, then the total circulating tokens is somewhere between 9.8 million and 15.8 million. Since it is unlikely that they have sold all of their dev coins yet, it is probably closer to the lower end. I Jukka to confirm the circulating number of tokens. His response is shown in the picture and shows that there will be around 10 million tokens.<br/><br/>\n\nConsidering the details above, the market cap is approximately 10 million tokens * $0.24 USD = 2.4 million USD. This is an extremely low market cap for a token that already has a working product, and is releasing the open beta very soon. It should easily be 10x this market cap. I believe this is the case because nobody has taken the time to correctly calculate the market cap, and Coinmarketcap doesn’t show it either. If one would naively check the soma website and see 54 million tokens, one would think the market cap is 13 million. However, a bit more research will show that this number is 5 times higher than the actual cap. <br/>\nAnother indicator that Soma is undervalued is a look at the market cap of potential competitors. Two competitors come to mind: Divi and Pirl. Divi has a market cap of $18 million, and Pirl has a market cap of $14 million. These are both more than 5x greater than Soma at the moment.<br/>\nConsidering the fact that competitors such as Divi and Pirl (which are both great projects as well) are also trying to make a decentralized marketplace, getting to market fist an important factor. Divi is also releasing their product in Q2 2018, and according to their roadmap, Pirl has not yet started developing their marketplace. Through our conversations, Jukka appears to be very aware of this and is focused on delivering the full release on time and ahead of their competitors. <br/>\n\n<div class=\"pull-right\">\nhttps://steemitimages.com/DQmboDx1mPvd9J94hTHX63swUg2iCW5sjibcJ3SgE6hhds9/patent.PNG\nhttps://steemitimages.com/DQmc8GW9P9nAgwmA6w5FgGWK6qoAHLKh8BUP738LJUosZae/soma_new_year.PNG\n</div>\nAdditionally, Jukka has also informed me that Soma has a pending patent in the U.S. for some unique features that their platform will provide. The fact that the patent is pending means that they have been legally unable to include relevant details into the whitepaper. So once the patent has been approved they will be releasing new details and features for the marketplace platform that were previously unpublished. <br/><br/>\n\n\nFurthermore, there will also be a new website coming in January, with an updated roadmap. They are also working on getting the token listed on new exchanges in January. I have attached snippets of telegram chats as proof, which come directly from the Co-Founder. You can also check telegram yourself here: https://t.me/Somacommunity.\n\n## Summary / TLDR\n\nHere is a recap of the most important points:\n\n* Good concept: decentralized version of  etsy, amazon, ebay, craigslist etc…\n* Strong team that can deliver on time\n* Open beta of software coming Q1 2018\n* They have unique IP that is patent pending in the U.S. to set themselves apart from competitors\n* Price almost 10x below ICO price\n* Token supply is 5x less than expected\n* Market cap very low at approx. 2.4 million\n* Market cap at least 5x less than similar projects\n* New website coming in January\n* New exchange listings soon\n\n## Conclusion\n\nSCT  seems very undervalued at the moment and has a high probability of increasing in value throughout 2018. However, with such limited information as of writing this it is still high risk. So I will be picking up a small bag while the price is low. \n\n## Sources\n\nhttps://soma.co/\nhttps://soma.co/wp-content/uploads/2017/09/Whitepaper-2-compressed.pdf\nhttps://soma.co/wp-content/uploads/2017/07/Soma-tech-Whitepaper.pdf \nhttps://soma.co/token-sale/ \nhttps://coinmarketcap.com/currencies/soma/\nhttps://t.me/Somacommunity\nhttps://etherdelta.com/#SCT-ETH",
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      "body": "@@ -7329,10 +7329,17 @@\n he C\n-EO\n+o-Founder\n . Yo\n",
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