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      "permlink": "houston-we-have-a-problem-digital-immigrants-everywhere",
      "title": "\"Houston, we have a problem- Digital Immigrants...everywhere!\" #IntroduceMyself",
      "body": "![1520182249150.jpg](https://cdn.steemitimages.com/DQmWdCQPNt4wvf15z7FzJtzD1CMG6JBtntHchiN4HJC4iih/1520182249150.jpg)\n\nThree events of significance occurred during the years 2017 - 2020. NASA announced the discovery of a possible life sustaining planetary system with no less than 3 Earth sized planets that could support life. [This raises the important question](http://www.forbes.com/sites/quora/2017/02/22/the-significance-of-nasas-feb-22-2017-announcement-about-exoplanets/#51a77d9e6876), \"Are we alone?\"\n\nThe next event was deeply disturbing and very unfortunate. [The killing of a man](https://www.nytimes.com/2017/02/24/world/asia/kansas-attack-possible-hate-crime-srinivas-kuchibhotla.html), simply for choosing to live on a certain part of the planet, where another man thinks he has no right to.\n\nFollowing that news, my Facebook feed was filled with comments from people who were seriously thinking about moving back \"to their native land\", tired of having to keep a look out over their shoulders for hate motivated crime waiting to happen.\n\nThe third event was christened: The Covid-19 Pandemic. It kickstarted a serious Work from Home movement that's refusing to away, much to the chagrin of many CEOs. It also cemented the viability of Remote work.  The Covid-19 event will forever be in all history books and overshadow perhaps, NASA's significant discovery, mentioned above.\n\nWhich brings up a Question:\n\n> \"What use are physical borders and visas, to Digital Immigrants?\"\n\n\n![1520147683152.jpg](https://cdn.steemitimages.com/DQmRjg5j27rZgKKBs9micdQj3T1sPrhMqTLXTaaRZVJP9Gu/1520147683152.jpg)\n*Microsoft's Hololens and \"Holoportation\"*\n\n### Who are Digital Immigrants?\n\nA Digital Immigrant can be described as a person who can bypass the need for crossing physical borders and can \"work\" and \"earn\" without needing to be physically present in the country of employment. This are many similarities with nuanced differenced from the covid19 era popularized term [\"Digital Nomad\"](https://en.wikipedia.org/wiki/Digital_nomad)\n\nWhile it might sound far-fetched, It is not. The Microsoft Hololens v.1 in the image above shows us what's possible. - They have a term for it, [Holoportation](http://www.youtube.com/watch?v=7d59O6cfaM0).\n\nMicrosoft already has a Hololens [version 2](https://www.microsoft.com/en-us/hololens/buy) now of this device.\n\n\n![Screenshot 2022-07-11 132956.png](https://cdn.steemitimages.com/DQmWTuVzWohpf9rGbvSwzyG1gv9vLyjBhdvrkMhiqN1TXdR/Screenshot%202022-07-11%20132956.png)\n*Davinci Robotic Surgical System*\n\n### Teletravel and Telepresence:\n\n[Robots can be controlled](https://www.youtube.com/watch?v=_qwArCsWylQ) from either 5 feet away, or across the world if need be as seen in the video above. A skilled surgeon while (s)he might be in high demand and not have immigration problems, is STILL AT RISK of being victimized by a section of the human sub-species as can be seen from the recent hate motivated killing.\n\nRemote surgery can be performed by a highly skilled Digital Immigrant (a surgeon remotely operating) . While this is an extreme case scenario it should set the ground for other less life-and-death critical jobs that can be outsourced to Digital Immigrants.\n\n...and they will be.\n\n**Consider this:** Wearing devices such as the Hololens and indeed, the numerous other Mixed Reality devices coming on to the market, real people will be able to see and interact with a Digital Immigrant, right at their physical place of work.\n\nI also consider myself a Digital Immigrant. A significant part of my earnings come from a places other than where I'm resident, due to the nature of my work (writing, VR filmmaking).\n\nAn amusing yet ironic moment did happen when a Virtual Reality consortium said, I'd need to be physically present to \"attend\" a meeting to qualify as a member.\n\n### BPO 2.0- like you've never seen:\n\n![1520041920364.jpg](https://cdn.steemitimages.com/DQmfNt9fyAHqEsooiQmare1PQa8gK16hP2UcgcSKdZbWCwr/1520041920364.jpg)\n\nIn my hard scifi novel [\"Memories with Maya\"](http://www.amazon.com/Memories-Maya-Clyde-Dsouza-ebook/dp/B00BMAQVRS) (republished by Penguin books in 2015) a near future prophesy looks like it might actually come true.\n\nThe then US President's 2017 moves [affected the immigration and dreams](http://money.cnn.com/2017/01/31/technology/india-h1b-visa-trump-tech-companies/) of many non-US citizens over the world and in India. Attaining Digital Immigrant status, might lead to asking less favors from the Gods.\n\n![Screenshot 2022-07-11 131758.png](https://cdn.steemitimages.com/DQmXNmsnhSAKAyQwxrqZ15coYuznhfwV49h6MCfZ5gBTWap/Screenshot%202022-07-11%20131758.png)\n*Praying at the 'Visa Temple' in India:* [View the Video on Youtube](https://www.youtube.com/watch?v=WL3lrUR5zsc)\n\n### The Metaverse: An Oasis for Digital Immigrants?\n\nPerhaps hard science and motivated technology companies (who certainly have skin in the game) like Google, Facebook, Apple and Microsoft will in the year 2022, accelerate development of \"Digital Surrogate\" technology to allow nations such as India, Mexico, and those in South East Asia to delve into an age of BPO 2.0 which might give rise to the age of Digital Immigration?",
      "json_metadata": "{\"tags\":[\"introduceyourself\",\"newcomer\",\"remotework\",\"digitalnomad\",\"metaverse\",\"workfromhome\"],\"image\":[\"https://cdn.steemitimages.com/DQmWdCQPNt4wvf15z7FzJtzD1CMG6JBtntHchiN4HJC4iih/1520182249150.jpg\",\"https://cdn.steemitimages.com/DQmRjg5j27rZgKKBs9micdQj3T1sPrhMqTLXTaaRZVJP9Gu/1520147683152.jpg\",\"https://cdn.steemitimages.com/DQmWTuVzWohpf9rGbvSwzyG1gv9vLyjBhdvrkMhiqN1TXdR/Screenshot%202022-07-11%20132956.png\",\"https://cdn.steemitimages.com/DQmfNt9fyAHqEsooiQmare1PQa8gK16hP2UcgcSKdZbWCwr/1520041920364.jpg\",\"https://cdn.steemitimages.com/DQmXNmsnhSAKAyQwxrqZ15coYuznhfwV49h6MCfZ5gBTWap/Screenshot%202022-07-11%20131758.png\"],\"links\":[\"http://www.forbes.com/sites/quora/2017/02/22/the-significance-of-nasas-feb-22-2017-announcement-about-exoplanets/#51a77d9e6876\",\"https://www.nytimes.com/2017/02/24/world/asia/kansas-attack-possible-hate-crime-srinivas-kuchibhotla.html\",\"https://en.wikipedia.org/wiki/Digital_nomad\",\"http://www.youtube.com/watch?v=7d59O6cfaM0\",\"https://www.microsoft.com/en-us/hololens/buy\",\"https://www.youtube.com/watch?v=_qwArCsWylQ\",\"http://www.amazon.com/Memories-Maya-Clyde-Dsouza-ebook/dp/B00BMAQVRS\",\"http://money.cnn.com/2017/01/31/technology/india-h1b-visa-trump-tech-companies/\",\"https://www.youtube.com/watch?v=WL3lrUR5zsc\"],\"app\":\"steemit/0.2\",\"format\":\"markdown\"}"
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      "author": "cly3d",
      "permlink": "houston-we-have-a-problem-digital-immigrants-everywhere",
      "title": "\"Houston, we have a problem- Digital Immigrants...everywhere!\"",
      "body": "![1520182249150.jpg](https://cdn.steemitimages.com/DQmWdCQPNt4wvf15z7FzJtzD1CMG6JBtntHchiN4HJC4iih/1520182249150.jpg)\n\nThree events of significance occurred during the years 2017 - 2020. NASA announced the discovery of a possible life sustaining planetary system with no less than 3 Earth sized planets that could support life. [This raises the important question](http://www.forbes.com/sites/quora/2017/02/22/the-significance-of-nasas-feb-22-2017-announcement-about-exoplanets/#51a77d9e6876), \"Are we alone?\"\n\nThe next event was deeply disturbing and very unfortunate. [The killing of a man](https://www.nytimes.com/2017/02/24/world/asia/kansas-attack-possible-hate-crime-srinivas-kuchibhotla.html), simply for choosing to live on a certain part of the planet, where another man thinks he has no right to.\n\nFollowing that news, my Facebook feed was filled with comments from people who were seriously thinking about moving back \"to their native land\", tired of having to keep a look out over their shoulders for hate motivated crime waiting to happen.\n\nThe third event was christened: The Covid-19 Pandemic. It kickstarted a serious Work from Home movement that's refusing to away, much to the chagrin of many CEOs. It also cemented the viability of Remote work.  The Covid-19 event will forever be in all history books and overshadow perhaps, NASA's significant discovery, mentioned above.\n\nWhich brings up a Question:\n\n> \"What use are physical borders and visas, to Digital Immigrants?\"\n\n\n![1520147683152.jpg](https://cdn.steemitimages.com/DQmRjg5j27rZgKKBs9micdQj3T1sPrhMqTLXTaaRZVJP9Gu/1520147683152.jpg)\n*Microsoft's Hololens and \"Holoportation\"*\n\n### Who are Digital Immigrants?\n\nA Digital Immigrant can be described as a person who can bypass the need for crossing physical borders and can \"work\" and \"earn\" without needing to be physically present in the country of employment. This are many similarities with nuanced differenced from the covid19 era popularized term [\"Digital Nomad\"](https://en.wikipedia.org/wiki/Digital_nomad)\n\nWhile it might sound far-fetched, It is not. The Microsoft Hololens v.1 in the image above shows us what's possible. - They have a term for it, [Holoportation](http://www.youtube.com/watch?v=7d59O6cfaM0).\n\nMicrosoft already has a Hololens [version 2](https://www.microsoft.com/en-us/hololens/buy) now of this device.\n\n\n![Screenshot 2022-07-11 132956.png](https://cdn.steemitimages.com/DQmWTuVzWohpf9rGbvSwzyG1gv9vLyjBhdvrkMhiqN1TXdR/Screenshot%202022-07-11%20132956.png)\n*Davinci Robotic Surgical System*\n\n### Teletravel and Telepresence:\n\n[Robots can be controlled](https://www.youtube.com/watch?v=_qwArCsWylQ) from either 5 feet away, or across the world if need be as seen in the video above. A skilled surgeon while (s)he might be in high demand and not have immigration problems, is STILL AT RISK of being victimized by a section of the human sub-species as can be seen from the recent hate motivated killing.\n\nRemote surgery can be performed by a highly skilled Digital Immigrant (a surgeon remotely operating) . While this is an extreme case scenario it should set the ground for other less life-and-death critical jobs that can be outsourced to Digital Immigrants.\n\n...and they will be.\n\n**Consider this:** Wearing devices such as the Hololens and indeed, the numerous other Mixed Reality devices coming on to the market, real people will be able to see and interact with a Digital Immigrant, right at their physical place of work.\n\nI also consider myself a Digital Immigrant. A significant part of my earnings come from a places other than where I'm resident, due to the nature of my work (writing, VR filmmaking).\n\nAn amusing yet ironic moment did happen when a Virtual Reality consortium said, I'd need to be physically present to \"attend\" a meeting to qualify as a member.\n\n### BPO 2.0- like you've never seen:\n\n![1520041920364.jpg](https://cdn.steemitimages.com/DQmfNt9fyAHqEsooiQmare1PQa8gK16hP2UcgcSKdZbWCwr/1520041920364.jpg)\n\nIn my hard scifi novel [\"Memories with Maya\"](http://www.amazon.com/Memories-Maya-Clyde-Dsouza-ebook/dp/B00BMAQVRS) (republished by Penguin books in 2015) a near future prophesy looks like it might actually come true.\n\nThe then US President's 2017 moves [affected the immigration and dreams](http://money.cnn.com/2017/01/31/technology/india-h1b-visa-trump-tech-companies/) of many non-US citizens over the world and in India. Attaining Digital Immigrant status, might lead to asking less favors from the Gods.\n\n![Screenshot 2022-07-11 131758.png](https://cdn.steemitimages.com/DQmXNmsnhSAKAyQwxrqZ15coYuznhfwV49h6MCfZ5gBTWap/Screenshot%202022-07-11%20131758.png)\n*Praying at the 'Visa Temple' in India:* [View the Video on Youtube](https://www.youtube.com/watch?v=WL3lrUR5zsc)\n\n### The Metaverse: An Oasis for Digital Immigrants?\n\nPerhaps hard science and motivated technology companies (who certainly have skin in the game) like Google, Facebook, Apple and Microsoft will in the year 2022, accelerate development of \"Digital Surrogate\" technology to allow nations such as India, Mexico, and those in South East Asia to delve into an age of BPO 2.0 which might give rise to the age of Digital Immigration?",
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      "author": "cly3d",
      "permlink": "big-brand-nfts-and-why-they-don-t-work-yet",
      "title": "Big Brand NFTs and why they don’t work (yet)",
      "body": "![20220705_175256.jpg](https://cdn.steemitimages.com/DQma7iswh4emoPqH4VRBEajqF4uHH2ZRbVrrtFE8aSaAKwc/20220705_175256.jpg)\n\nI love a Corvette. I still have the first Stingray my dad bought me back in 1977. That one right next to the Capn’ America branded Firebird. Growing up, I’d imagine zooming around in that sexy stingray and those curves made it stand out from the other ‘matchbox’ cars I owned; the Mercs, the Ferraris… Corvette as a Brand had, and still has my loyalty.\n\nImagine then my surprise when Chevvy had everything that’s right for an NFT to succeed (No crappy generative art ‘mints/drops’, no ‘1000 copies only’)…and yet, there were no takers at their recent NFT auction. Not a single bid.\n\nThe NFT came with a real life car! There was even an exclusive paint job; “Minted Green” thrown in, that Chevvy promised would not be used in any production model of the 2023 Corvette Z06.\n\nI have a few reasons I believe Big Brand NFTs are not ready for prime time yet…\n\n## NFTs Sold exclusively in Crypto, show CEO Greed: \n\nLet’s be real; the only reason to sell an NFT exclusively in cryptocurrency — shows that the seller is a speculator or has been advised by bad actors to cash in on the speculative nature of Crypto Currency. In the case of the Corvette NFT, bidding started at [206 ETH](https://jalopnik.com/no-one-bought-chevrolets-2023-corvette-z06-nft-1849130754). That put the starting price of the NFT (and car) at $238,960. While being a high price, it also ruled out regular bidders who do not want to touch or be involved with Crypto Currency.\n\n## NTF Utility — What does it mean for BRAND NFTs? \n\nThis is where I feel Chevvy actually got it right compared to many NFT projects that find it fashionable to stick the “Utility NFT” label to overcome the stigma associated with computer-generative art and [“doodles”](https://opensea.io/collection/veefriends) sold for hundreds of thousands of dollars. The Corvette NFT actually comes with an exclusive real life functional car!\n\nThe argument I’d put forward to the brand manager then is: Why an NFT auction? (aside from the speculate on crypto / ride the NFT hype-train) Specifically, what purpose does holding an auction for a limited edition car as an NFT, serve?\n\nCan the NFT be used in a racing game in the many “Cryptoverses” currently masquerading as the Metaverse. Some of these very [Cryptoverses being designed by Man-babies?](https://realvision.ae/blog/2022/04/the-metaverse-is-being-built-by-man-babies/)\n\nIf they did have a way for the winner of the auction to ‘utilize’ the NFT in a meaningful way, that NFT would:\n\n- Need to be reduced to a pixelated version of itself in today’s Minecrafty Cryptoverses. \n\n- To the best of my knowledge, none of the popular cryptoverses at the time of this writing –July 4th 2022, allow a user to have their avatar sitting in a (3D) car when navigating.\n\n- Need deals put in place by the BRAND management team of the Chevvy NFT project with different metaverses — to seamlessly recognize, import and give meaningful life to the NFT, so the winner could do more than adorn the walls of NFT galleries these cryptoverses actually are.\n\n> Did the Chevvy NFT team even think of having the NFT as a 3D model of the Corvette? — You’d think the winner of the auction might also want to show off the Digital twin of their real life acquisition in the Metaverse?\n\nThe original artwork of the Corvette NFT is below. [Here’s the original NFT listing on SuperRare](https://superrare.com/0x362373ad01f3a0ef671f757bcb7276cc4a3fb9bf/own-the-color--1?)\n\nThis same reasoning applies to many of the Designer Brands out there, mindlessly hopping onto the NFT bandwagon in the hopes of cashing in quick:\n\n- Fashion NFTs.\n- Sneakers / Wearables.\n\nBrands and brand managers need to introspect and ask themselves — Why are we “tokenizing” our Brand? Is it because we’ve moved from building brand loyalty to primarily speculating on profits we’ll generate after the sale, if any — given the current crypto bloodbath as of July 2022.\n\nCan our customers and clients do more meaningful things to achieve top-of-mind Brand recall via Digital Twins of our products Today, perhaps utilizing immersive tech like Snapchat, Instagram AR, Tiktok… Facebook and the many non-blockchain hyped solutions?\n\nIt hasn’t gone unnoticed that indeed, Instagram is flirting with NFTs. It’s up to brand managers to then lay the foundations for users to be able to ‘utilize’ these Brand NFTs in a meaningful way by partnering with these platforms prior to launch — rather than having the winning bidder later resort to digitally hanging their achievement on NFT gallery walls. That’s no way to increase Brand value.\n\n𝑻𝒉𝒆 𝑴𝒆𝒕𝒂𝒗𝒆𝒓𝒔𝒆 𝒘𝒐𝒏’𝒕 𝒉𝒂𝒗𝒆 𝒂 𝒃𝒊𝒈-𝒃𝒂𝒏𝒈 𝒎𝒐𝒎𝒆𝒏𝒕, 𝒊𝒕’𝒍𝒍 𝒆𝒗𝒐𝒍𝒗𝒆 𝒃𝒚 𝒆𝒙𝒆𝒓𝒕𝒊𝒏𝒈 𝒄𝒆𝒏𝒕𝒓𝒊𝒑𝒆𝒕𝒂𝒍 𝒂𝒏𝒅 𝒈𝒓𝒂𝒗𝒊𝒕𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝒇𝒐𝒓𝒄𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒎𝒂𝒏𝒚 𝒅𝒊𝒔𝒑𝒂𝒓𝒂𝒕𝒆 𝒃𝒖𝒕 𝒔𝒐𝒍𝒊𝒅 𝒎𝒊𝒏𝒊𝒗𝒆𝒓𝒔𝒆𝒔— 𝓒.𝓓𝓮𝓢𝓸𝓾𝔃𝓪\n\n\n![Screenshot 2022-07-11 193127.png](https://cdn.steemitimages.com/DQmRjaVaYZ3tnAiccSd19iSx6vGTFWgZiWLp2L7ZgYMUQtw/Screenshot%202022-07-11%20193127.png)\n*Corvette in the GTA 'miniverse'. View the video [on Youtube](https://youtu.be/qgmEk8RubBY)\n\n## The CorvetteVerse:\n\nMeanwhile, as the Crypto-market crashes, would it mean I could buy the Corvette NFT on the dip and realize my childhood dream of being behind the wheel of a customized Corvette? Truth be told, I already can, as the video above shows — No NFT needed.\n\nThe way Chevvy could have done it right, would have been to create it’s own Corvette-verse, complete with real world car-physics that owners of exclusive Corvette 3D NFTs (let’s just call digital assets) could cruise or race in. Or, as a brainchild of savvy marketing partnerships, cut a deal with cult favorites such as Grand Theft Auto, which is already a Metaverse without being positioned as one.\n\n#### Showrooms as Metaverse Portals?\n\nAs an option, every Chevvy or Corvette showroom could be re-christened a “Portal” to the Corvette-verse, driving people to enter the showroom, get into a corvette and be ‘seen’ in the Corvette-verse. And, because they made the effort of walking up to the brick n mortar “portal” they get haptic feedback and leather seat smell, gratis.\n\nThat’s how you build a brand — and seamlessly segue from living IRL, and stepping into the Metaverse.\n\n*I sell ideas* — Meaningless NFT projects is what I wouldn’t sell to any Brand.",
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      "amount": "0.001 STEEM",
      "memo": "❗ Hello cly3d, great that you are using the STEEM blockchain. The Executive Board is publishing insider infos at https://discord.gg/KyBbmhh on how you will be earning the most coins. It's easy, just follow the instructions. THE 1000X BOOSTER KEY is already waiting for you over there too. 😉 Warm regards, The Executive Board."
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      "permlink": "re-cly3d-big-brand-nfts-and-why-they-don-t-work-yet-20220712t075701261z",
      "title": "",
      "body": "Hello welcome to Steemit world! \n I'm @steem.history, who is steem witness. \n This is a recommended post for you.[Newcomers Guide](https://steemitdev.com/guide/@steemitblog/steemit-a-guide-for-newcomers) and [The Complete Steemit Etiquette Guide (Revision 2.0)](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) and, recommended community [Newcomers Community](https://steemit.com/trending/hive-172186) \n I wish you luck to your steemit activities.<center> \n \n \n https://cdn.steemitimages.com/DQmXHwdcNs5VPcBft1iSosPdHLpBNBfjuG84g3ffWhMw5JQ/image.png \n <sub>(The bots avatar has been created using https://robohash.org/)</sub> \n @steem.history \n \n ### My witness activity \n - [My aspiration for STEEM witness](https://steemit.com/hive-185836/@steem.history/my-aspiration-for-steem-witness-1601280729) \n - Provides information on Steem.  \n [Reference](https://steemit.com/trending/hive-130095) \n - Supporting the Steem project. \n [SPUD4STEEM project](https://steemit.com/trending/spud4steem) \n - Supporting the community. \n [Newcomers Community](https://steemit.com/trending/hive-172186),[Steem Sri Lanka](https://steemit.com/trending/hive-133716) ,[WORLD OF XPILAR](https://steemit.com/trending/hive-185836), [GLOBAL STEEM](https://steemit.com/trending/hive-145160), [Scouts](https://steemit.com/trending/hive-181136), [Latino Community](https://steemit.com/trending/hive-188619) \n \n ### My featured posts \n - [The Complete Steemit Etiquette Guide (Revision 2.0) -Homage](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) \n \n [![image.png](https://cdn.steemitimages.com/DQmd7of2TpLGqvckkrReWahnkxMWH6eMg5upXesfsujDCnW/image.png)](https://steemlogin.com/sign/account-witness-vote?witness=steem.history&amp;approve=1) \n <sub>please click it!</sub> \n \n ![image.png](https://cdn.steemitimages.com/DQmWDnFh7Kcgj2gdPc5RgG9Cezc4Bapq8sQQJvrkxR8rx5z/image.png) \n <sub>(Go to https://steemit.com/~witnesses and type fbslo at the bottom of the page)</sub> \n \n </center>",
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      "author": "cly3d",
      "permlink": "big-brand-nfts-and-why-they-don-t-work-yet",
      "title": "Big Brand NFTs and why they don’t work (yet)",
      "body": "![20220705_175256.jpg](https://cdn.steemitimages.com/DQma7iswh4emoPqH4VRBEajqF4uHH2ZRbVrrtFE8aSaAKwc/20220705_175256.jpg)\n\nI love a Corvette. I still have the first Stingray my dad bought me back in 1977. That one right next to the Capn’ America branded Firebird. Growing up, I’d imagine zooming around in that sexy stingray and those curves made it stand out from the other ‘matchbox’ cars I owned; the Mercs, the Ferraris… Corvette as a Brand had, and still has my loyalty.\n\nImagine then my surprise when Chevvy had everything that’s right for an NFT to succeed (No crappy generative art ‘mints/drops’, no ‘1000 copies only’)…and yet, there were no takers at their recent NFT auction. Not a single bid.\n\nThe NFT came with a real life car! There was even an exclusive paint job; “Minted Green” thrown in, that Chevvy promised would not be used in any production model of the 2023 Corvette Z06.\n\nI have a few reasons I believe Big Brand NFTs are not ready for prime time yet…\n\n## NFTs Sold exclusively in Crypto, show CEO Greed: \n\nLet’s be real; the only reason to sell an NFT exclusively in cryptocurrency — shows that the seller is a speculator or has been advised by bad actors to cash in on the speculative nature of Crypto Currency. In the case of the Corvette NFT, bidding started at [206 ETH](https://jalopnik.com/no-one-bought-chevrolets-2023-corvette-z06-nft-1849130754). That put the starting price of the NFT (and car) at $238,960. While being a high price, it also ruled out regular bidders who do not want to touch or be involved with Crypto Currency.\n\n## NTF Utility — What does it mean for BRAND NFTs? \n\nThis is where I feel Chevvy actually got it right compared to many NFT projects that find it fashionable to stick the “Utility NFT” label to overcome the stigma associated with computer-generative art and [“doodles”](https://opensea.io/collection/veefriends) sold for hundreds of thousands of dollars. The Corvette NFT actually comes with an exclusive real life functional car!\n\nThe argument I’d put forward to the brand manager then is: Why an NFT auction? (aside from the speculate on crypto / ride the NFT hype-train) Specifically, what purpose does holding an auction for a limited edition car as an NFT, serve?\n\nCan the NFT be used in a racing game in the many “Cryptoverses” currently masquerading as the Metaverse. Some of these very [Cryptoverses being designed by Man-babies?](https://realvision.ae/blog/2022/04/the-metaverse-is-being-built-by-man-babies/)\n\nIf they did have a way for the winner of the auction to ‘utilize’ the NFT in a meaningful way, that NFT would:\n\n- Need to be reduced to a pixelated version of itself in today’s Minecrafty Cryptoverses. \n\n- To the best of my knowledge, none of the popular cryptoverses at the time of this writing –July 4th 2022, allow a user to have their avatar sitting in a (3D) car when navigating.\n\n- Need deals put in place by the BRAND management team of the Chevvy NFT project with different metaverses — to seamlessly recognize, import and give meaningful life to the NFT, so the winner could do more than adorn the walls of NFT galleries these cryptoverses actually are.\n\n> Did the Chevvy NFT team even think of having the NFT as a 3D model of the Corvette? — You’d think the winner of the auction might also want to show off the Digital twin of their real life acquisition in the Metaverse?\n\nThe original artwork of the Corvette NFT is below. [Here’s the original NFT listing on SuperRare](https://superrare.com/0x362373ad01f3a0ef671f757bcb7276cc4a3fb9bf/own-the-color--1?)\n\nThis same reasoning applies to many of the Designer Brands out there, mindlessly hopping onto the NFT bandwagon in the hopes of cashing in quick:\n\n- Fashion NFTs.\n- Sneakers / Wearables.\n\nBrands and brand managers need to introspect and ask themselves — Why are we “tokenizing” our Brand? Is it because we’ve moved from building brand loyalty to primarily speculating on profits we’ll generate after the sale, if any — given the current crypto bloodbath as of July 2022.\n\nCan our customers and clients do more meaningful things to achieve top-of-mind Brand recall via Digital Twins of our products Today, perhaps utilizing immersive tech like Snapchat, Instagram AR, Tiktok… Facebook and the many non-blockchain hyped solutions?\n\nIt hasn’t gone unnoticed that indeed, Instagram is flirting with NFTs. It’s up to brand managers to then lay the foundations for users to be able to ‘utilize’ these Brand NFTs in a meaningful way by partnering with these platforms prior to launch — rather than having the winning bidder later resort to digitally hanging their achievement on NFT gallery walls. That’s no way to increase Brand value.\n\n𝑻𝒉𝒆 𝑴𝒆𝒕𝒂𝒗𝒆𝒓𝒔𝒆 𝒘𝒐𝒏’𝒕 𝒉𝒂𝒗𝒆 𝒂 𝒃𝒊𝒈-𝒃𝒂𝒏𝒈 𝒎𝒐𝒎𝒆𝒏𝒕, 𝒊𝒕’𝒍𝒍 𝒆𝒗𝒐𝒍𝒗𝒆 𝒃𝒚 𝒆𝒙𝒆𝒓𝒕𝒊𝒏𝒈 𝒄𝒆𝒏𝒕𝒓𝒊𝒑𝒆𝒕𝒂𝒍 𝒂𝒏𝒅 𝒈𝒓𝒂𝒗𝒊𝒕𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝒇𝒐𝒓𝒄𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒎𝒂𝒏𝒚 𝒅𝒊𝒔𝒑𝒂𝒓𝒂𝒕𝒆 𝒃𝒖𝒕 𝒔𝒐𝒍𝒊𝒅 𝒎𝒊𝒏𝒊𝒗𝒆𝒓𝒔𝒆𝒔— 𝓒.𝓓𝓮𝓢𝓸𝓾𝔃𝓪\n\n\n![Screenshot 2022-07-11 193127.png](https://cdn.steemitimages.com/DQmRjaVaYZ3tnAiccSd19iSx6vGTFWgZiWLp2L7ZgYMUQtw/Screenshot%202022-07-11%20193127.png)\n*Corvette in the GTA 'miniverse'. View the video [on Youtube](https://youtu.be/qgmEk8RubBY)\n\n## The CorvetteVerse:\n\nMeanwhile, as the Crypto-market crashes, would it mean I could buy the Corvette NFT on the dip and realize my childhood dream of being behind the wheel of a customized Corvette? Truth be told, I already can, as the video above shows — No NFT needed.\n\nThe way Chevvy could have done it right, would have been to create it’s own Corvette-verse, complete with real world car-physics that owners of exclusive Corvette 3D NFTs (let’s just call digital assets) could cruise or race in. Or, as a brainchild of savvy marketing partnerships, cut a deal with cult favorites such as Grand Theft Auto, which is already a Metaverse without being positioned as one.\n\n#### Showrooms as Metaverse Portals?\n\nAs an option, every Chevvy or Corvette showroom could be re-christened a “Portal” to the Corvette-verse, driving people to enter the showroom, get into a corvette and be ‘seen’ in the Corvette-verse. 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