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      "body": "Congratulations @ckjustin! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@ckjustin/birthday1.png</td><td>1 Year on Steemit</td></tr></table>\n\n<sub>_[Click here to view your Board](https://steemitboard.com/@ckjustin)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steem/@steemitboard/steemwhales-has-officially-moved-to-steemitboard-ranking\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmfRVpHQhLDhnjDtqck8GPv9NPvNKPfMsDaAFDE1D9Er2Z/header_ranking.png\"></a></td><td><a href=\"https://steemit.com/steem/@steemitboard/steemwhales-has-officially-moved-to-steemitboard-ranking\">SteemWhales has officially moved to SteemitBoard Ranking</a></td></tr><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-01-07\"><img src=\"https://steemitimages.com/64x128/http://i.cubeupload.com/7CiQEO.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-01-07\">SteemitBoard - Witness Update</a></td></tr></table>\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "<html>\n<p>Well, why not both?</p>\n<p>I know right, its the perfect situation that we have the unlimited marketing budget to spend so we can advertise on all platforms as we can.</p>\n<p><br></p>\n<p>But the truth is, many small business owner and founder has limited marketing budget/resources and want to start on just one platform.The questions are, which one?Here are the four questions you ask yourself before deciding one.</p>\n<h3><strong>Do You Have A Website?</strong></h3>\n<p>This question's answer is straightforward and probably the first question you should ask yourself.If you don't have a website, don't even bother Google for now because to advertise on Google, you <strong>MUST</strong> have a landing page / website.So if the answer is<strong>Yes</strong> = You can consider both options.<strong>No</strong>&nbsp;= Facebook.</p>\n<h3><strong>Do People Search For Your Product / Services?</strong></h3>\n<p>What is your business nature? This is the second question.If your product is on-demand product or people who usually search for such as:</p>\n<p><strong>Rental Space</strong> - Only people who need the service will search.</p>\n<p><strong>Car battery replacement&nbsp;</strong>- Same principal as the above but more on an on-demand service.</p>\n<p><strong>GYM / Training Centre&nbsp;</strong>- Same principal as the above but more like a location-based service.</p>\n<p>The above product I would suggest to start off with <strong>Google AdWords</strong> first because its more toward what we call the <a href=\"http://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html\">pull marketing</a> product that people actively searching for.</p>\n<p>When your audience searching for you, your ads gonna be there or you will miss out these opportunities.</p>\n<p>If your product is a very generic product that people don't usually search or hard to search for such as:</p>\n<p><strong>Fashion Clothes</strong> - Hard to search, usually ideas come when browsing.</p>\n<p><strong>Unique Product</strong> (Items feature in kickstarter) - First of its kind / Feature a unique selling points.</p>\n<p><strong>Slimming Product&nbsp;</strong>- Unique brand name but market flooded with similar products.</p>\n<p>You should put Facebook as your priority because even if you advertise in Google, its either you will have very little \"impressions\" (people who search for your products) or you will go head to head with e-commerce giant like Lazada, 11street, etc that has tons of marketing budget and easily burn you to death.</p>\n<p>There are businesses like&nbsp;<strong>Property, Insurance or GYM center&nbsp;</strong>as above that can be advertised on both platforms but based on my experience, two platforms work differently for these businesses.</p>\n<p><strong>Google&nbsp;</strong>- Higher interest audience but lesser inquiries (volume)</p>\n<p><strong>Facebook&nbsp;</strong>- Lower interest audience but higher inquiries</p>\n<p>The reason being, people who search for your product (on Google) already has the interest in converting become your customers but Facebook is like a shoot and run tactics that you might be getting a lot of lead but only fewer of them has the actual interest in converting become your audience.</p>\n<h3><strong>What Resources Do You Have?</strong></h3>\n<p>Do you know how much <a href=\"http://www.ckjustin.com/2018/03/13/how-much-do-you-need-to-advertise-on-facebook/\">Facebook advertising</a> or <a href=\"http://www.ckjustin.com/2018/03/14/how-much-google-advertising-would-cost-you/\">Google advertising</a> would cost you?</p>\n<p>If yes then do you have anyone that knows how to advertising on these platforms? If no, you should probably start considering who should take up the responsibility to learn about the platform first.</p>\n<p>Advertising on these platforms isn't about how much budget do you have but rather the method that you use and how do you optimize the campaigns.</p>\n<p>The same result that you getting by using $1k, an experienced advertiser could be using half or even less than that but achieving the same result.</p>\n<p>In my experience, Google AdWords usually will need more time to learn in terms of operating inside the platform and push your cost to the minimum by optimizing the campaigns while Facebook relatively easier to run ads compare with Google AdWords.</p>\n<p>So if you or your team have no capacity to take up the responsibility to learn about the platform and your business nature is more favor in push than pull marketing, I would suggest you <strong>take up Facebook advertising first</strong>.</p>\n<h3><strong>Do You Have A Design Team?</strong></h3>\n<p>Facebook is a platform that favors in visual design compared with Google since Google is a pure text-based ads.&nbsp;</p>\n<p>If you have limited resources in buying graphic from Shutterstock visuals or manpower to edit your visuals, <strong>Google probably is your best bet</strong>.</p>\n<p>If you have basic editing skills / photoshooting skills and your business is heavily visual centric such as clothing business, Facebook is the go-to platform to advertise your business.&nbsp;</p>\n<p>Thanks for reading.&nbsp;</p>\n</html>",
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      "body": "![pexels-photo-265606.jpeg](https://steemitimages.com/DQmUxNEjth3XkVqrLt6JUgXUp6GLujREt7ufziw8L8G2JGq/pexels-photo-265606.jpeg)\n\nWelcome to the second article where we explore how much on each advertising platform would cost you.\n\nFor this round, we will discuss how much Google advertising would cost you in general.\n\n\n\nTo understand this, we must go back to the original question which is, how Google charge advertisers?\n\nSo Google charge advertisers based on CPC (Cost Per Click) Model, what this means is that if any ads appear on the Google search page like the below as Nike when people searching for sport shoes.\n\n\n\nNike Will Not Get Charge\n\nNike will only get charge when Someone Click On the Ads and goes to their website, there is a cost with per click which essentially made up the name of \"CPC\" model.\n\nSo now the question is, how much would you be charged for each of the clicks the visitors to the page? The answer is vary based on industry, we can look at the infographics by Wordstream below.\n\n\n\nAs you can see, the cheapest CPC which is from E-commerce stores is just $1.16 in search network but in some industry like legal can go as high as $6.75 Per Click regardless whether the visitor takes an action on your website or not.\n\nSo does this means E-commerce business are more profitable using Google AdWords? Short answer, No.\n\nReason being E-commerce stores' traffic is much higher than legal service as there are millions of searches happening every day on consumers goods and people looking to buy something online than people looking for legal services. Which means that the chances of people click on an e-commerce's ads is much higher as well.\n\nGenerally speaking, the industry that has longer Lifetime Value for the business such as Insurance, Education (University), automobile, hosting services will have a higher CPC due to the business owner are willing to pay more on advertising their business, when all of the business owner try to outbid each other, which is the core factors on driving up the industry's CPC.\n\n\n\nFacts\n\n1) You have the right to bid on how much Google would charge you when every time people click on your ads, for example, if you bid $0.30 per clicks, Google will never charge you more than $0.30 everytime people click on your ads. The downside? the lower you bid, the lower the chance your ads will show on the first page.\n\n2) You have total control on how much you would like to spend each day like Facebook, from $1 to $10k and more per day is up to your decision.\n\n3) The country like Malaysia has lower CPC than the country like US by $0.75 per click in general, the reason being the competition in Malaysia is not as stiff as US.\n\n4) Similar with Facebook, you can spend from $1 per day to $100k per day on Google depends how you structure your campaigns.\n\n\nThanks for reading.",
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      "title": "How Much Facebook Advertising Would Cost?",
      "body": "![pexels-photo-744464.jpeg](https://steemitimages.com/DQmaGQPy7accUvijq65z5eaGqLMu8yoq7sDM4ycMppLBpnD/pexels-photo-744464.jpeg)\n\nMore often than not, I came across people that ask me questions like:\n\n\"Do I need to advertise on Facebook, is it expensive to run ads on Facebook?\"\n\nLong answer short, it can vary from $10 to $ 100k per day or even more, depends on several factors. To discuss this in depth, we first need to look at how Facebook charge advertisers.\n\n\n\nThe most common way on how Facebook charge advertisers are with CPM (Cost-per-thousand impression) model, what this means is that you will be charged once Facebook has delivered your ads to more than 1000 times. (1 time = 1 impression)\n\nBut how much is the CPM? This can be varied as well depend on several factors but the general CPM that my clients are getting is around $ USD 0.60 ~ $ USD 2. Which means that you could be delivering approximate 166,666 times of your ads with just $ USD 100.\n\nCalculation: (100 / 0.60 (CPM))*1000\n\nIs this cheap? compare to the other form of advertising such as magazine, TV ads, radio ads, billboard, etc. Yes, I would say Facebook advertising is relatively cheap.\n\n\n\nAside from CPM model, Facebook also charge advertisers based on the number amount of clicks or successfully getting some result for the advertiser such as a lead, app install, etc but I usually recommend my client to use CPM model since I found it to be the most effective model.\n\nAlthough it sounds really complicated, the change of charging model is per campaign basis is actually just one click away which I will be showing the setting in the future post.\n\n\n\nNow you know how Facebook charge advertisers but how do you ensure that the campaigns spend within your budget range?\n\nLuckily Facebook is relatively flexible on this, the two mains budget setting in each campaign is either set by Daily Budget or Lifetime Budget, which means that you can set your desire budget to spend per day or a period of time with 100% guarantee that you won't be charged more than the amount you set.\n\nThe budget set has no minimum or limit as well, you are giving the flexibility in putting from $1 per day to $1000 per day or more.\n\n\n\nNow, if we look at the cost, most of the people like you and me would be pump because now we know we can deliver our ads to more than a 100k times and it will just cost me $100, but hold on...\n\nWhen you deliver your ads to 100k times or 100k people, it doesn't necessarily mean it will bring you the result you wanted to achieve simply because it relates to the campaigns' setting that you set.\n\nI've seen client who spent more than $10k on a single campaign with no significant result to their business and also the client that spent just under $1k and get a significant result.\n\nSo the bottom line is, the better setting/understanding of your business & Facebook campaigns' setting is the key to determine how much would it cost you to advertise on Facebook.\n\nThanks for reading.",
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      "title": "Three Major Shift On Facebook News feed Starting In 2018",
      "body": "@@ -58,41 +58,15 @@\n peg%22\n- width=%221194%22 height=%22750%22\n /%3E%3C/p%3E%0A\n+\n %3Cp%3EE\n@@ -1839,34 +1839,8 @@\n png%22\n- width=%221457%22 height=%22700%22\n /%3E%3C/\n@@ -2426,34 +2426,8 @@\n png%22\n- width=%221213%22 height=%22702%22\n /%3E%3C/\n@@ -2982,34 +2982,8 @@\n png%22\n- width=%221401%22 height=%22347%22\n /%3E%3C/\n@@ -4220,33 +4220,8 @@\n png%22\n- width=%22410%22 height=%22727%22\n /%3E%3C/\n@@ -5565,24 +5565,24 @@\n ook%3C/a%3E%3C/p%3E%0A\n-\n %3Cp%3EThis post\n@@ -5789,15 +5789,304 @@\n te.%3C/p%3E%0A\n+%3Cp%3E%3Cbr%3E%3C/p%3E%0A%3Cp%3E%3Cbr%3E%3C/p%3E%0A%3Cp%3Ep/s: A new update from the Facebook Southeast Asia's representative has confirmed that this changes WILL NOT affect paid advertising but with no confirmation/written notice on this piece of information yet, will continue to follow up any update here. Peace.%3C/p%3E%0A\n %3C/html%3E\n",
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      "title": "",
      "body": "Sadly its true, the organic way to reach brand fans dropped significantly over the years.",
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      "body": "Yep - that's what I'm saying. I think that the only use for \"Brand Fans\" is for companies who pay to reach them. I don't think that they matter one hill of beans for organic.",
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      "body": "Thanks Justin! There's a lot of snake oil and misunderstanding of digital/social marketing. I love to try to show people what it *should* be: a discipline that it to be taken seriously much like other forms of marketing (email/nurture, content, paid/display, branding, events, etc.). Looking forward to writing more!",
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      "body": "Glad that someone doing post like this, been wanted to do that for quite some time but not enough juice. Looking forward for more post like this.",
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      "body": "Hi @pinojo thanks for your opinion & feedback! There is an option in Facebook advertising that you can target your ads only to those who liked your page (Fans) perhaps you can explore that in delivering the ads specifically only to your fans only, let me know if this is something you looking for. =)",
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      "body": "Thanks @ckjustin—nice post! I completely agree with point number one! I do want to say I disagree with point three a little bit—I don't think brand fans matter at all any more, with one exception being that you can target them with paid marketing. The shift of Facebook de-emphasizing brand posts inherently makes brand \"fans\" less valuable.",
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      "body": "@@ -7,38 +7,189 @@\n %0A%3Cp%3E\n-Earlier this week, Facebook's \n+%3Cimg src=%22https://i.imgsafe.org/af/af6ea9b527.jpeg%22 width=%221194%22 height=%22750%22/%3E%3C/p%3E%0A%3Cp%3EEarlier this week, Facebook's %3Ca href=%22https://www.facebook.com/zuck/posts/10104413015393571%22%3E\n Mark\n@@ -224,16 +224,20 @@\n ncement \n+%3C/a%3E\n on how t\n",
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      "body": "<html>\n<p>Earlier this week, Facebook's Mark Zuckerberg made a big announcement on how the Facebook's news feed algorithm change in terms of prioritizing our friends &amp; families share information than article/publishers' content.</p>\n<p><strong>Here's why</strong></p>\n<p>Over the years, many users has noticed that their newsfeed has been flooded with article/ads from brands and publishers rather than their friends &amp; families' update due to explosive Increased in brands/publishers' update.&nbsp;</p>\n<p>This defeat the purpose on why Facebook is built, which is to strengthen connection amongst friend &amp; family members as stated in Mark Zuckerberg's post on Thursday.</p>\n<p><em>\"</em><a href=\"https://www.facebook.com/zuck/posts/10104413015393571\"><em>We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience</em></a><em>\"</em></p>\n<p>Here's my top 3 prediction on how this will Impact brand &amp; publisher.</p>\n<h2>1. Expect to spend more on both Facebook Ads &amp; organic post</h2>\n<p>By changing the algorithm to favor friends &amp; family's post, It means less post from brands &amp; publishers but the number of post from brands &amp; publishers will Increase nevertheless due to more and more brands on Facebook.</p>\n<p>When <strong>demand (brands' post) &gt; supply (Facebook News Feed slot)</strong>, this will definitely drastically increase the auction tension and lead to a higher price per post since there will always be some cash rich advertiser willing to pay more to grab user's attention.</p>\n<p><img src=\"https://i.imgsafe.org/ae/ae9e1213a0.png\" width=\"1457\" height=\"700\"/></p>\n<h2>2. Facebook User Time Spent On Facebook Will Decreased</h2>\n<p>As current Facebook user's behavior is formed with stick with brands/publishers' video (The 9gag jokes, The dog, cat meme, The cooking recipe, The where place got a new cafe, The what brand got a new promo,etc) With less of these Information to be consume, user time spent on Facebook will eventually decrease.</p>\n<p>With the decrease time span on Facebook, this will lead to even more Intense competition on News Feed's slot for brand's &amp; publishers.</p>\n<p><img src=\"https://i.imgsafe.org/ae/aed7baaceb.png\" width=\"1213\" height=\"702\"/></p>\n<h2>3. Brand's Facebook Fans Is More Powerful Than Ever</h2>\n<p>When Facebook prioritize friends &amp; family member's post It doesn't mean just your friends' \"Who wanna get some lunch together?\" post.<strong> It means anything that your friends shared on Facebook.</strong></p>\n<p>What this means is that, If your brand post something that is appealing to your fans and one of your fans shared the news on their News Feed, the post could potentially reach more users/fan's friend than ever.</p>\n<p><img src=\"https://i.imgsafe.org/af/af0acc6d30.png\" width=\"1401\" height=\"347\"/></p>\n<h2>How to adapt this changes?</h2>\n<h3>1. Be more relevant.</h3>\n<p>When it comes to Facebook Ads, there is a metric call \"relevance score\" which use to govern how much advertiser should pay for each post they advertise. The higher the relevance score, the lesser the advertiser need to pay for each post.</p>\n<p>The algorithm that use to calculate the score is still a black box but from the actual data that most advertiser noticed is that, the more engage the user with the ads (likes, comments, takes action), the higher the post's relevance score and the lower each post need to pay.</p>\n<p>Stop boosting promotion 10% off post, focus more on how the product can improve the user's life post.</p>\n<p>Stay relevant to the users.</p>\n<h3>2. Engage more with your current Facebook fans</h3>\n<p>A brand should never act like a robot but more human.</p>\n<p>You will never see a boring standard reply or post from brand goes viral, however, any brand that has more human side of it &amp; sense of humor will definitely capture their fans' heart and encourage them to share your brand post on their News Feed.</p>\n<p>Remember, you fans' post is now more powerful than ever.</p>\n<p><img src=\"https://i.imgsafe.org/af/af3db44afc.png\" width=\"410\" height=\"727\"/></p>\n<h2>3. Focus your advertising dollar on those who matter</h2>\n<p>Since now you know that each post's cost more than ever, you don't want to spend your advertising cost on those who don't matter, understand your customers/Facebook fans in a deeper level, what common interest they have? which other Facebook page they liked? which celebrity they follow? which other brand they use?</p>\n<p>Use any information you have on your fans to narrow down your advertising campaigns/ads target audience, get the most bang out of each buck.</p>\n<p>However, there is a great debate over advertising industry now since there is some advertiser noticed that broad targeting works best (a campaign that target no specific interest) and to let Facebook AI machine do what their best, find the most suitable audience.</p>\n<p>This strategy depends heavily on what you selling and I would suggest you try both targeting to find out which way work best for your brand if possible.</p>\n<p><br></p>\n<p>Thanks for reading.</p>\n<p>&nbsp;<a href=\"https://steemit.com/trending/digitalmarketing\">&nbsp;#digitalmarketing</a> <a href=\"https://steemit.com/trending/marketing\">#marketing</a> <a href=\"https://steemit.com/trending/business\">#business</a> <a href=\"https://steemit.com/trending/google\">#google</a> <a href=\"https://steemit.com/trending/facebook\">#facebook</a></p>\n<p>This post is posted <a href=\"http://www.ckjustin.com/\">here</a> in my website, if you like similar digital marketing article, be sure to check out my website or follow me here in Steemit for more upcoming update.</p>\n</html>",
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