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      "body": "This is an interesting project. Innovative projects  like these are taking blockchain to the next level. Much interest and attention would be paid into this project. Great piece of work.",
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      "title": "Advertisement- The corner stone to promote a business",
      "body": "It is called out dooring or naming ceremony when a child is born, marriage rites when a person finds love, launching when there is a new idea, book or invention, and finally, advertisement when there is a new product. All these plans, arrangements and performances are done with the purpose to create awareness. Awareness creation is the first step to sell an idea or product to the general public. No matter how relevant an idea or invention is, it will loose its effectiveness and importance if it is kept in the dark. Due to competitive market in this modern era, promotional marketing has been the norm of the day. Promo marketing is one of the most important marketing tools for retailers and brands worldwide today. The access to Internet, has made public awareness, advertisement and promotional marketing less stressful. With the induction of coupons and vouchers are used as the dominant tools for new customers acquisition and retention. ![IMG_20180615_153614.jpg](https://cdn.steemitimages.com/DQmQ8R7Akza48ngydMYPbmzZuEcYcRhUFhE5aXJoXVg7uLy/IMG_20180615_153614.jpg)According to the [WHITE PAPER](https://www.vexanium.com/files/whitepaper-vexanium.pdf),  US alone, more than 307 billion online and offline coupons were distributed in 2016 and more the 52% of Internet users used digital coupons. The e-commerce market made a hit of USD 6 billion in 2016 with more than 78% of online users. The main objective of vouchers and coupons for retailers is to attract and get the of attention of new customers in those regions that are significant particularly, the e-commerce industry. However, these promotion marketing tools generate their own challenges and limitations for both retailers and consumers which affect the growth of the e-commerce industry.\nThere have been many blockchain platforms since cryptocurrency stormed the world to address these challenges. \n![IMG_20180615_113655.jpg](https://cdn.steemitimages.com/DQmRegv6w4AMCnUVT8m5and65TcpH3tTbEKLGKUHgX5gMTL/IMG_20180615_113655.jpg)**VEXANIUM**, a blockchain platform has taken pain to tackle these limitations once and for all. \nVEXANIUM is a decentralized marketing ecosystem which utilizes blockchain technology and build online marketplace \nthat allows merchants to tokenize their rewards and promote their products efficiently. \nWhat does VEXANIUM bring differently? Its objectives? How does it seek to achieve and sustain competition pressure? Visit the [WEBSITE](https://www.vexanium.com) to get all the answers and a more comprehensive understanding about VEXANIUM platform.![IMG_20180615_113745.jpg](https://cdn.steemitimages.com/DQmch1ESdXQUUU8hPguq4wckP9AxizJnvfML1S8TxtF9Fp4/IMG_20180615_113745.jpg)\nVEXANIUM's target is to eradicate these limitations by bringing vouchers and coupons in the e-commerce industry. VEXANIUM generates a blockchain based ecosystem that will quench the pain point the e-commerce industry faces today.\nImmutability, liquidity and decentralized nature of VEXANIUM seeks to change the market and bring on board new wave of retailers investors and users to the blockchain era. The VEXANIUM platform will also naturally serve existing blockchain businesses and their users acquisition, activation and retention. \nVEXANIUM platform focuses around four diverse features for its promotion. These include;\n**The airdrop campaign**.\nThe VEX Platform will also allow blockchain companies to create Airdrop \ncampaigns for acquiring new customers and rewarding existing ones, using \nthe VEX token. This will be facilitated via the VEX web and mobile apps. The simplicity of the VEX Explorer will also encourage new users to patronise and spread VEXANIUM projects.\n**The Peer to Peer Voucher Exchange**\nThe VEX Exchange will allow consumers to trade vouchers among\nthemselves and set their own prices. This will eradicate or minimize vouchers and coupons wastage. This will also prevent common difficulties include using vouchers that have already been utilized, expired, lost or with unreasonable T&C requirements. All such possibilities are embedded or hosted within the VEX app.\n**The Voucher Platform**\nThe VEX Platform will allow businesses (offline, online and onchain) to create\ncampaigns for acquiring new customers and rewarding existing ones, using\nthe VEX token. It will also allow the creation of vouchers by these businesses\nwhich consumers can purchase with the VEX token. This will be facilitated via\nthe VEX web and mobile apps.\n**The VEX Cryptoexchange Integration**.\nThe VEX app features an integration with selected cryptoexchanges in order\nto allow users to directly trade their VEX token balance on the exchange platform. This will decentralized the tokons, makes it universe, easily accessible and more popular.\nPrompting and advertising great projects such as vexanium will encourage and attract new users for efficient transactions and the over all progress of the platform.\n\n\nWebsite link: https://www.vexanium.com\n\nWhite paper link: https://www.vexanium.com/files/whitepaper-vexanium.pdf\n\nBounty platform link: https://vexanium.bountyplatform.io/\n\nTelegram link: https://t.me/vexaniumcom\n\nTwitter link: https://mobile.twitter.com/vexanium\n\nProof of Authorship: https://bitcointalk.org/index.php?action=profile;u=1252542",
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