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      "body": "<html>\n<p><img src=\"https://steemitimages.com/DQmc9ka9n5aVok9ShgzmuswUVjMKnJXWkSYfhTyXtKLr41c/banner.jpg\" width=\"800\" height=\"322\"/></p>\n<p>&nbsp;图片来自<a href=\"https://steemit.com/@maiyude\">@maiyude</a> &nbsp;&nbsp;很有才艺的奶爸</p>\n<p>&nbsp;</p>\n<p><code>昨天的文章 &nbsp;</code><a href=\"https://steemit.com/cn/@bigclark/steem-2-18-1\"><code>《Steem 指南》进展：【文章写作】原创文章题目的差异性2-18-1</code></a><code> &nbsp;中简单的写了原创文章的差异性，今天我们来说下怎么 </code><code><strong>定义标题</strong></code><code> 和 好的</code><code><strong>标题的指标；</strong></code></p>\n<p><br></p>\n<pre><code><strong>重新定义标题</strong></code></pre>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;其实本标题就是一个承诺。你承诺给读者一点利益，以换取他们的宝贵时间和注意力。这利益可以是一个好玩的事情，也可以是一个紧迫问题的解决方案。告诉你一个秘密：其实人们根本不想看什么文章。人们真正想要的是对生活的掌控感。因此我们会寻找各种秘密、潜规则、方法、捷径，来帮助我们重新寻找生活的秩序和意义。而这就是标题所做出的承诺。&nbsp;</p>\n<p>所以本质上，可以看做是一场交易：<strong>我提供你标题所承诺的东西，你把你的注意力和时间给我。</strong>而在这次交易中赢得这笔交易的方法就是，提供给对方一个足够好的条件。电影《教父》中，教父柯里昂有一句名言：<strong>我将给他一个无法拒绝的条件</strong>。但是 &nbsp;&nbsp;<strong>标题党会被人厌恶，就是因为他们承诺了自己给不了的东西。</strong> &nbsp;对于那些标题高手来说，他们都明白一个引人注目的标题，一定是一个对方不可抗拒的承诺。不过请注意，永远不要承诺你给不了的东西。</p>\n<pre><code><strong>标题的两个关键指标</strong></code></pre>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;在新媒体的传播过程中，衡量一个标题好坏的指标有两个：<strong>打开率和传播率</strong>。<strong>打开率</strong>就是一个人在看到这个标题后，会不会被吸引去点击。<strong> 传播率</strong>就是一个人在看完文章后，愿不愿意去分享这个文章。当然，影响传播率的还有<strong>文章质量</strong>，但标题也有很大相关性。至于打开率，则几乎完全取决于<strong>标题</strong>。</p>\n<p><br></p>\n<p>&nbsp;&nbsp;▌<strong>打开率 &nbsp;&nbsp;&nbsp;</strong></p>\n<p><strong>1.碎片化</strong>人们看文章的时间非常碎片，可能是地铁上、公交站、上厕所、等电梯的时候，公众号一划而过，焦躁而又缺乏耐心。</p>\n<p><strong>2.时效性 </strong>信息时代，信息的传递是有实效的，比如说我们steemit 首页，各类文章都非常多，在你的文章发布几秒钟之后就会慢慢沉下去了，所以在只有几分钟甚至几十秒的生存时间。</p>\n<p><strong>3.同质化 &nbsp;</strong>昨天我们说了10大收益最高的领域<strong>，</strong>一个领域说来说去就是那些事情，一个热点写来写去就是那几个角度，因此即使是精心构思的标题也容易变得千篇一律。</p>\n<p>这三座大山，导致了一个「标题 3 秒法则」：如果一个标题不能在 3 秒内吸引别人点开，那么它将永远没有上场的机会。标题党们就是做不到这一点，所以最终为了吸引眼球，走了下限。但一味只求打开率，而不管传播率，仍然等于零。</p>\n<p><br></p>\n<p>▌<strong>传播率</strong></p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;在文章的传播中，可以很清晰的看出，若没转发（传播率），就没阅读。我一个朋友是讲两性关系的，文章质量非常高，标题直指女人心，每个标题讲的都很痛。一万的粉丝，一篇文章的平均打开人数能到 2500，有时候甚至一篇能到 三四千 多。但让人惊讶的是，文章的转发量非常低，分享朋友圈的最多 5 个人。因为他谈论的问题都很私密，虽然文章其实都很正，但标题让人实在不好意思分享。所以即使文章质量非常高，读者很忠诚，但涨粉却仍旧很困难。这就是只有打开率，却没有传播率的典型案例。一定要兼顾点击和分享，缺一不可。</p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;综上所述在我们定义了标题，知道标题背后深意之后，我们更应该知道一个好的标题能给我们带来的是什么！<br>\n<br>\n<strong>今天的文章标题的定义和关键指标想先写到这里，希望对大家有一点点帮助，也祝大家新的一年身体健康，万事如意！</strong> &nbsp;&nbsp;<a href=\"https://steemit.com/@bigclark\">@Bigclark&nbsp;</a></p>\n<p><br></p>\n</html>",
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      "title": "《Steem 指南》进展：【文章写作】原创文章题目的差异性2-19-2",
      "body": "<html>\n<p><img src=\"https://steemitimages.com/DQmc9ka9n5aVok9ShgzmuswUVjMKnJXWkSYfhTyXtKLr41c/banner.jpg\" width=\"800\" height=\"322\"/></p>\n<p>&nbsp;图片来自<a href=\"https://steemit.com/@maiyude\">@maiyude</a> &nbsp;&nbsp;很有才艺的奶爸</p>\n<p>&nbsp;</p>\n<pre><code>昨天子文章 &nbsp;<a href=\"https://steemit.com/cn/@bigclark/steem-2-18-1\">《Steem 指南》进展：【文章写作】原创文章题目的差异性2-18-1</a> &nbsp;中简单的写了原创文章的差异性，今天我们来说下怎么 <strong>定义标题</strong> 和 好的<strong>标题的指标；</strong></code></pre>\n<pre><code><strong>重新定义标题</strong></code></pre>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;其实本质上标题就是一个承诺。你承诺给读者一点利益，以换取他们的宝贵时间和注意力。这利益可以是一个好玩的事情，也可以是一个紧迫问题的解决方案。告诉你一个秘密：其实人们根本不想看什么文章。人们真正想要的是对生活的掌控感。因此我们会寻找各种秘密、潜规则、方法、捷径，来帮助我们重新寻找生活的秩序和意义。而这就是标题所做出的承诺。&nbsp;</p>\n<p>所以本质上，这就是一场交易：<strong>我给你标题所承诺的东西，你把你的注意力和时间给我。</strong>而赢得这笔交易的方法就是，给对方一个足够好的条件。在电影《教父》中，教父柯里昂有一句名言：<strong>我将给他一个无法拒绝的条件</strong>。同样对于那些标题高手来说，他们都明白一个引人注目的标题，一定是一个对方不可抗拒的承诺。不过请注意，永远不要承诺你给不了的东西。<strong>标题党会被人厌恶，就是因为他们承诺了自己给不了的东西。</strong> &nbsp;</p>\n<blockquote>比如《光天化日之下，一家九口惨遭灭门……》，我期待的是惊天大案，结果点进去发现是一群蟑螂被拍死……</blockquote>\n<pre><code><strong>标题的两个关键指标</strong></code></pre>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;在新媒体的传播过程中，衡量一个标题好坏的指标有两个：<strong>打开率和传播率</strong>。<strong>打开率</strong>就是一个人在看到这个标题后，会不会被吸引去点击。<strong> 传播率</strong>就是一个人在看完文章后，愿不愿意去分享这个文章。当然，影响传播率的还有<strong>文章质量</strong>，但标题也有很大相关性。至于打开率，则几乎完全取决于<strong>标题</strong>。</p>\n<p><br></p>\n<p>&nbsp;&nbsp;▌<strong>打开率</strong>在打开率面前，有三重大山：碎片化、折叠化、同质化。</p>\n<p><strong>1.碎片化</strong>人们看文章的时间非常碎片，可能是地铁上、公交站、上厕所、等电梯的时候，公众号一划而过，焦躁而又缺乏耐心。</p>\n<p><strong>2.折叠化</strong>所有的订阅号都被折叠订阅号栏目内，一个公号推送后标题会显示在订阅号的会话列表，在读者的手机上只有几分钟甚至几十秒的生存时间，随后就被后来者盖过去。</p>\n<p><strong>3.同质化</strong>一个领域说来说去就是那些事情，一个热点写来写去就是那几个角度，因此即使是精心构思的标题也容易变得千篇一律。这三座大山，导致了一个「标题 3 秒法则」：如果一个标题不能在 3 秒内吸引别人点开，那么它将永远没有上场的机会。标题党们就是做不到这一点，所以最终为了吸引眼球，走了下限。但一味只求打开率，而不管传播率，在微信上，仍然等于零。</p>\n<p><br></p>\n<p>▌<strong>传播率</strong></p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;在文章的传播中，可以很清晰的看出，如果没有转发（传播率），就没有阅读。我一个朋友是讲两性关系的，文章质量非常高，标题直指女人心，每个标题讲的都很痛。1W 的粉丝，一篇文章的平均打开人数能到 2500，有时候甚至一篇能到 三四千 多。但让人惊讶的是，文章的转发量非常低，分享朋友圈的最多 5 个人。因为他谈论的问题都很私密，虽然文章其实都很正，但标题让人实在不好意思分享。所以即使文章质量非常高，读者很忠诚，但涨粉却仍旧很困难。这就是只有打开率，却没有传播率的典型案例。一定要兼顾点击和分享，缺一不可。</p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;综上所述在我们定义了标题，知道标题背后深意之后，我们更应该知道一个好的标题能给我们带来的是什么！<br>\n<br>\n <strong>今天的文章标题的定义和关键指标想先写到这里，希望对大家有一点点帮助，也祝大家新的一年身体健康，万事如意！</strong> &nbsp;&nbsp;<a href=\"https://steemit.com/@bigclark\">@Bigclark&nbsp;</a></p>\n<p><br></p>\n</html>",
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      "body": "<html>\n<p>&nbsp;　<img src=\"http://m.qpic.cn/psb?/V13nSVvY4cLxsY/Rq2qrKeCMg6cL.Lka4qm367906.1FP17MOGTxRLOz6k!/b/dF4BAAAAAAAA&amp;bo=hwOAAgAAAAARBzY!&amp;rf=viewer_4\" width=\"903\" height=\"640\"/></p>\n<p>图片来自@maiyude &nbsp;</p>\n<p><br></p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;大家好，我是 bigclark, 2018年加入steemit，加入我们中文社区的大家庭，为了服务更多的朋友，由 <a href=\"https://steemit.com/@dapeng\">@dapeng</a> &nbsp;&nbsp;发起了【Steem 指南】，团队也进行了分工协作，具体分工可以看我上一篇转发的 <a href=\"https://steemit.com/@evathinking\">@evathinking</a> 文章，关于在steemit里面收益最高的10类文章，我的朋友也做了详细的讲解，如下图</p>\n<p><img src=\"http://m.qpic.cn/psb?/V13nSVvY4cLxsY/*2OpdJjnobna2bEdtr4VxIgJKM5KE*RbMvF*QyhxrX0!/b/dJUAAAAAAAAA&amp;bo=CANrAgAAAAADB0A!&amp;rf=viewer_4\" width=\"776\" height=\"619\"/></p>\n<p><br></p>\n<p>我们在写软文或伪原创的时候，如果是想取得更高的一些收益，那么久应该有针对性，参照以上10类，文章标题的选择应该注意哪些题目方面的问题呢? 　</p>\n<p>传统标题存在以下<strong>误区：</strong></p>\n<p>&nbsp;▌<strong>第一个思维误区：标题不是为了把文章概括清楚，而是吸引点击</strong>&nbsp;</p>\n<p>&nbsp;<strong>▌第二个思维误区：让读者继续去传播，而不单只是阅读。</strong>&nbsp;</p>\n<p>1、 最好带着关键词 　　如果文章题目带着关键词，就容易得到很好的排名，从而带来流量。 　　</p>\n<p>2、 差异性要明显 　　但也不要拘泥于上面那一点，因为如果带关键词的题目已经被取的差不多了，也可以取一些差异化明显的题目。 　　</p>\n<p>3、 文要对题 　　原创资源的时候，经常发现一些网站的文章写得文不对题，比如题目写多动症的治疗，它内容却是写得多动症的表现，这对用户体验很不好，虽然外链重要，但就百度最新发布的外链要求来看，凡是不利于用户体验的外链都是低质量外链。 　　</p>\n<p>4、 标签要选好 　一篇文章内容比较丰富，但是要有鲜明的主题，针对主题做好标签，类似以对文章做了分类，在steemit里面的常用的标签有很多，例如cn，photography ,life,steem,blog,food,等 。</p>\n<p><br></p>\n<p><strong>今天的文章标题先写到这里，希望对大家有一点点帮助，也祝大家新的一年身体健康，万事如意！</strong></p>\n<p><br></p>\n<p><br></p>\n</html>",
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      "title": "",
      "body": "Thank   u",
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      "body": "所有的平台都是支持原创的，对原创的保护应该加大力度，这样自媒体的朋友才会更有信心去创作更优秀的好文章出来。",
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      "body": "大鹏辛苦了， 任务分了后 怎么提交呢？ 还是用我们的微信群么",
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      "body": "爱情和现实之间找到一个平衡就好，毕竟结婚后就是茶米油盐酱醋茶",
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      "body": "很方便啊，直接留言",
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