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      "author": "steemitboard",
      "permlink": "steemitboard-notify-bejako-20191002t195045000z",
      "title": "",
      "body": "Congratulations @bejako! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@bejako/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@bejako) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=bejako)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "author": "steemitboard",
      "permlink": "steemitboard-notify-bejako-20181002t191313000z",
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      "body": "Congratulations @bejako! You have received a personal award!\n\n[![](https://steemitimages.com/70x70/http://steemitboard.com/@bejako/birthday1.png)](http://steemitboard.com/@bejako)  1 Year on Steemit\n<sub>_Click on the badge to view your Board of Honor._</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-knock-out-by-hardfork\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmSPagmBYytsJBn8FwewvqDFRphP6swbbndADgYEsaLNkZ/image.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-knock-out-by-hardfork\">SteemitBoard knock out by hardfork</a></td></tr></table>\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "Hola @bejako, upv0t3\r\nEste es un servicio <b>gratuito</b> para nuevos usuarios de steemit, para apoyarlos y motivarlos a seguir generando contenido de valor para la comunidad.\r\n<3 Este es un corazón, o un helado, tu eliges\r.\r\n\n<h1> : ) </h1>\r\nN0. R4ND0M: \r\n3024 7059 6367 1561\n4311 2177 3582 1662\n9137 4344 2515 6302\n3361 3518 4311 3898\n",
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{
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      "parent_author": "",
      "parent_permlink": "minerone",
      "author": "bejako",
      "permlink": "the-secret-to-still-publishing-ico-ads-on-facebook",
      "title": "The secret to still publishing ICO ads on Facebook",
      "body": "In chapter 7 of the book Great Leads, master copywriter Mark Ford talks about one of the most powerful ways to kick off a sales message.\n\nThis type of \"lead\" is not about shoving benefits down the reader's throat.\n\nIt's not about agitating the reader's problems or \"pain points\".\n\nIt doesn't talk about price, urgency, or scarcity.\n\nInstead, it's a little-known, rarely used, almost obscure copywriting technique. And yet, the best copywriters frequently reach for it, because this type of lead can be used to sell almost anything — often with fantastic results. So what is this magic copywriting technique?\n\nWell, it's a secret.\n\nLiterally.\n\nPeople are curious creatures, and if you dangle a secret in front of them, they will follow you until they find out what the secret is.\n\nMark Ford gives an example of a sales letter that talked about \"Chaffee Royalty Programs\".\n\nWhat are these programs?\n\nThe sales letter doesn't tell you right away.\n\nAll it will tell you is that many smart people have used royalty programs to get rich for a long time. How celebrities like Paul Newman and Michael Jackson have taken advantage of them too. And how the rare opportunity to invest in them will be opening up again soon.\n\nThe sales letter goes on and on, drawing you in, until you find yourself intrigued and emotionally invested.\n\nWhen it becomes exposed that \"Chaffee Royalty Programs\" are actually mining dividend stocks, you are already sold, even though dividend stocks are hardly new and mining is hardly exciting.\n\nMark Ford calls this process \"transubstantiation\".\n\nBasically, you give an old product a new name, and you use some of the sweet value of the new name to rub off on the old product.\n\nI thought about this today, when I saw, once again, ICO ads in my Facebook feed.\n\nOnly they were no longer called ICOs, or token sales, or token generation events (come on people, everyone knows what you're up to), they were simply called...\n\nCrowdsales.\n\nI saw crowdsale ads for the Miner One ICO (I've done some sales copywriting for them so they track me across the Internet now) and a company called Provocome (I have no idea why they are targeting me, aside from my general interest in ICOs).\n\nNow, I have no idea how long it will take for Facebook to catch on to this \"crowdsale\" hack.\n\nBut even once they do, the transubstantiation secret of Mark Ford will probably be useful in advertising ICOs on Facebook for a long time, just in a smarter, less direct way.\n\nJohn Bejakovic\n\nP.S. Need help writing long-form ads or sales emails for your ICO? You can reach me here:\n\nhttp://bejakovic.com/contact",
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      "parent_permlink": "mycrypto",
      "author": "bejako",
      "permlink": "3-positioning-reasons-why-mycrypto-is-shooting-itself-in-the-foot",
      "title": "3 positioning reasons why MyCrypto is shooting itself in the foot",
      "body": "![elephant-1049846_1920.png](https://steemitimages.com/DQmX9QExvXLNYqrpuQnRoVWRW3VpQG1prKDf7zjiQuaxsM8/elephant-1049846_1920.png)\nI read an interesting story yesterday.\n\nTaylor Monahan, one of the cofounders of the popular wallet service MyEtherWallet, left that team.\n\nAnd he's started a new competing outfit called MyCrypto.\n\nNow, I don't use MyEtherWallet.\n\nAnd I haven't tried MyCrypto either.\n\nBut if you look at this split from a marketing point of view, there are some big lessons to be learned.\n\nSo in an attempt to inform and entertain, let's look at why the new MyCrypto is set up to fail from the start:\n\n# 1. MyEtherWallet is a better name than MyCrypto\n\nMyEtherWallet clearly explains what its service is.\n\nMyCrypto does not.\n\nBig brands with massive budgets (Google, Apple) can afford to have vague or meaningless names.\n\nNiche software services have a harder time.\n\nThat's why I think the generic MyCrypto brand is biting itself in the seat cushion with its vague name.\n\n# 2. MyEtherWallet has first-mover advantage\n\nIn the seminal book Positioning (which invented the term), ad men Al Ries and Jack Trout give one recommendation for success: be the first to a market.\n\nWell, MyCrypto is definitely not the first in the free Ethereum wallet market.\n\nI'm not sure whether MyEtherWallet was either.\n\nBut it was successful enough that it's now definitely got a huge advantage over MyCrypto which will be hard to overcome.\n\n# 3. MyCrypto seems to be after the exact same market as MyEtherWallet\n\nIn the same Positioning book, Ries and Trout give another bit of positioning advice.\n\nIf you cannot be first in a market, the next best thing is often to find another market.\n\nFor example, Intel was once the world's biggest chip maker.\n\nBut other companies, like Nvidia (graphics cards) and Samsung (mobile chips) managed to make good businesses for themselves by carving out a specialized market, rather than taking Intel head-on.\n\n(Samsung has even passed Intel in recent years.)\n\nBut MyCrypto seems to be going after the exact same market as MyEtherWallet.\n\nEven the website looks exactly the same.\n\nMaybe MyCrypto will overcome the dominance of MyEtherWallet in the long run, thanks to perserverence and competitiveness or just a lucky break.\n\nBut as a positioning and branding strategy, it doesn't look too good right now.\n\nJohn Bejakovic\n\nP.S. this story has a moral for any ICOs out there: You have to differentiate yourself from what's gone on before. Oftentimes, it's a good idea to pick a narrower niche and excel there.\n\nAnyways, if you want more marketing ideas for ICOs, whether it's positioning or hard-core direct response, you can [sign up for them on my site](http://www.bejakovic.com/blog/).",
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      "permlink": "how-to-get-paid-for-a-hobby-an-interview-with-jackson-kelley-a-blogger-for-ethlend",
      "title": "How to get paid for a hobby: An interview with Jackson Kelley, a blogger for ETHLend",
      "body": "I just did an interview with Jackson Kelley, who has been writing blog posts for the past several months for ETHLend, which raised over $16 million through an ICO last November.\n\nIn his day job, Jackson is a software engineer at Amazon, and he wanted to make clear that everything he will be sharing today is just his own opinion, and is not connected to his position at Amazon.\n\nUnfortunately, Steemit won't post the audio directly, so if you want to hear what Jackson has to say about blogging for an ICO, you can head over to:\n\nhttps://www.bejakovic.com/get-paid-hobby-interview-jackson-kelley-blogger-ethlend/",
      "json_metadata": "{\"tags\":[\"ethlend\",\"jacksonkelley\",\"blogging\",\"ico\",\"marketing\"],\"links\":[\"https://www.bejakovic.com/get-paid-hobby-interview-jackson-kelley-blogger-ethlend/\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "parent_author": "",
      "parent_permlink": "ico",
      "author": "bejako",
      "permlink": "the-egotist-s-secret-to-increasing-your-influence-in-the-ico-world",
      "title": "The egotist's secret to increasing your influence in the ICO world",
      "body": "![walrus-518220_1920.jpg](https://steemitimages.com/DQmTxYG5QKgiYKNbBEACjSy2cPwEP3ZFAGagYJf2RzkpgQk/walrus-518220_1920.jpg)\n\nHere's a personal revelation:\n\nI've just received my fifth paid copywriting project on the topic of cryptocurrencies.\n\nThis new assignment is for a crypto news aggregator (a surprisingly legit and valuable business, based on what I've seen of them).\n\nNow, five projects might not sound like much. \n\nBut I only decided to focus on copywriting in the crypto and blockchain space around October last yaer.\n\nDuring this time, I've continued to do a lot of copywriting in other, entirely unrelated niches (health courses, B2B services, financial conferences).\n\nBut slowly, the crypto copywriting is becoming a bigger and bigger part of my client work.\n\nWhich is exactly what I was hoping. \n\nExcept, why am I telling you all this?\n\nWell, it's for a completely self-serving reason.\n\nAnd it also has to do with today's ICO marketing lesson.\n\nWhich is, when you want to sell something, it's often a good idea to include personal revelations in the copy to get people to like you more.\n\nWhen people like you, they are more likely to listen to you, and to do what you ask them to do.\n\nThis applies whether you are promoting an ICO, an established blockchain-based business, a crypto news site, or a blockchain conference.\n\nShare some details of your own background and your story...\n\nBecome a little more relatable and credible...\n\nAnd watch your business improve.\n\nJohn Bejakovic\n\nP.S. I almost forgot. If you need copywriting for your crypto business, you can reach me at: \n\nhttp://bejakovic.com/contact",
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    {
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      "parent_permlink": "ico",
      "author": "bejako",
      "permlink": "the-dark-knight-offers-a-killer-ico-marketing-lesson",
      "title": "The Dark Knight offers a killer ICO marketing lesson",
      "body": "![batman-1367730_1920.jpg](https://steemitimages.com/DQmV9T3pX4ejjcyed6c3hW1f3LpAKkfaPimomv4u4B1rtYk/batman-1367730_1920.jpg)\n\nIn Christopher Nolan's Dark Knight movies, Batman has a big sorry weakness.\n\nAt least it seems that way at the start.\n\nYou see, Batman has made up his mind he won't kill anyone.\n\nSure, he will beat, kick, maim, frighten, and possibly cripple the bad guys across Gotham...\n\nBut he will never willingly kill anyone, regardless of how evil they are, or how much trouble they are likely to stir up in the future.\n\n\n\nI thought of this recently when I read an email by direct marketing legend Brian Kurtz.\n\nBrian was writing about the need to draw a line you aren't willing to cross when it comes to marketing.\n\nIn his case, he was talking about his company's willingness to stir up fear and paranoia when selling health information.\n\nBrian said he was willing to set that line pretty far out, because he believed that the information he was selling was so good, it deserved getting people's attention, even if that meant stirring up strong feelings of fear and discontent.\n\nHe argued this was mostly a matter of taste and personal integrity.\n\nKind of like the Batman, who drew the line at nixing people, so he could continue to do everything possible that didn't cross that line.\n\nAs I've written before, I've seen a lot of fear- and paranoia-based marketing around ICOs.\n\nAnd depending on how strongly you believe in your idea, you might choose to push the marketing to be pretty extreme.\n\nStill, like Brian writes, it's a good idea to make up your mind about a line you're not willing to cross.\n\nBecause it might not just be an issue of taste and personal integrity...\n\nBut also about the types of investors and potential customers you are likely to attract.\n\nBut more on that another time.\n\nFor now, if you need help writing emails for your ICO that stir up emotions, whether it's fear or greed or even a desire for community, then I offer that as a service. You can find out more by getting in touch here:\n\nhttp://bejakovic.com/email-consult\n\nJohn Bejakovic",
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{
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      "parent_author": "",
      "parent_permlink": "petro",
      "author": "bejako",
      "permlink": "the-end-of-america-by-way-of-venezuela",
      "title": "The end of America by way of Venezuela",
      "body": "![endofamerica.jpg](https://steemitimages.com/DQmb782PnXzq6frbdvNbKmMpZB4CoB2jpjigyGx2Jsocr6f/endofamerica.jpg)\n\nI just read the white paper for Venezuela's Petro coin, and it reminded me of something unexpected.\n\nThe Petro, by the way, is the proposed new cryptocurrency that will be issued by the Venezuelan government.\n\nThe token sale will happen later in February, and the tokens will supposedly be backed by natural assets found in Venezuela.\n\n(By the way, did you know that Venezuela has the world's largets proven reserves of oil, greater than Saudi Arabia? It was news to me when I read it in the white paper, but it's borne out by other sources.)\n\nAnyways, here's the interesting thing I spotted in the Petro white paper.\n\nIt sounds very much like a video sales letter I've been watching.\n\nMaybe you've heard of it.\n\nIt's called the \"End of America,\" and it was put out by a publishing house called Stansberry Research around 2010.\n\nIt was apparently one of the most successful marketing campaigns ever in the financial industry, and it was responsible for hundreds of thousands of new subscriptions for Stansberry.\n\nThe \"End of America\" sales letter was all about the impending crash of the U.S. economy, which will happen when the dollar loses its status as the world's reserve currency.\n\nIn other words, once other countries stop counting everything in dollars, the dollar will stop being as valuable as it is today, and we will see the end of America as we know it.\n\nHere are some interesting similarities between the Petro white paper and the \"End of America\" sales letter:\n\n* They both start from the premise that the dollar's position has been great for the U.S and bad for the rest of the world\n* They both mention the Bancor proposal for an international currency to replace the dollar\n* They both talk about the IMF and its attempts to create yet another international currency\n* They are both on the topic of desperate governments printing money in order to stave off collapse (the dollar in the U.S., the Petro in Venezuela)\n\nNow, I'm not sure whether Venezuela's Petro has any hope of raising any funds during its ICO or succeeding down the line.\n\nSteemit users are divided on the issue. \n\n@blck0 jokes, [\"I would not touch the Petro with a 497498 block height stick!\"](https://steemit.com/cryptocurrency/@jemen9/where-do-i-pick-the-petro-coin-up#@blck0/re-jemen9-where-do-i-pick-the-petro-coin-up-20171204t051717934z)\n\n@cranium asks the reasonable question, [if Venezuela couldn't make its paper currency work, why will it be any better with crypto](https://steemit.com/cryptocurrency/@tradewonk/venezuela-s-president-announces-petro-cryptocurrency#@cranium/re-tradewonk-venezuela-s-president-announces-petro-cryptocurrency-20171208t132110278z0)?\n\nAnd still others, like @roraima90, seem optimistic that [the Petro will become valuable in time](https://steemit.com/cryptocurrency/@jemen9/where-do-i-pick-the-petro-coin-up#@roraima90/re-jemen9-where-do-i-pick-the-petro-coin-up-20180108t013843360z). \n\nWhatever the case, I think it's very interesting that small, poor countries that are out of favor with the U.S are looking to blockchain as a way of surviving on the international scene.\n\nAnd maybe in the years to come, one or two such initiatives will actually replace the dollar as the world's reserve currency, and we might finally see the end of America, just like Stansberry Research have been predicting for years.\n\nJohn Bejakovic\n\nP.S. I was watching the End of America video because I do copywriting, and I like to learn from the best. If you need help with sales copywriting around the topic of blockchain, you can get in touch with me at:\n\nhttp://bejakovic.com/contact",
      "json_metadata": "{\"tags\":[\"petro\",\"venezuela\",\"stansberry\"],\"users\":[\"blck0\",\"cranium\",\"roraima90\"],\"image\":[\"https://steemitimages.com/DQmb782PnXzq6frbdvNbKmMpZB4CoB2jpjigyGx2Jsocr6f/endofamerica.jpg\"],\"links\":[\"https://steemit.com/cryptocurrency/@jemen9/where-do-i-pick-the-petro-coin-up#@blck0/re-jemen9-where-do-i-pick-the-petro-coin-up-20171204t051717934z\",\"https://steemit.com/cryptocurrency/@tradewonk/venezuela-s-president-announces-petro-cryptocurrency#@cranium/re-tradewonk-venezuela-s-president-announces-petro-cryptocurrency-20171208t132110278z0\",\"https://steemit.com/cryptocurrency/@jemen9/where-do-i-pick-the-petro-coin-up#@roraima90/re-jemen9-where-do-i-pick-the-petro-coin-up-20180108t013843360z\",\"http://bejakovic.com/contact\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "parent_author": "",
      "parent_permlink": "facebook",
      "author": "bejako",
      "permlink": "why-facebook-banned-ico-ads",
      "title": "Why Facebook banned ICO ads",
      "body": "![gargamel.png](https://steemitimages.com/DQmdG6QvZo6izq8QtW35qxRFqLq5z1CNE9NziExXFAeBtmf/gargamel.png)\n\nIn case you haven't heard, Facebook recently banned all ads for ICOs and cryptocurrencies.\n\nIt even lumped them in with binary options, which are probably some of the scammiest offers being sold on the Internet.\n\nNow this has been a bit of a shock in the crypto community, and it's got people wondering:\n\nWHY???\n\nOf course, Facebook says it's doing this to protect users from scams.\n\nSteemit users have their own interpretations.\n\n@poet said that [Facebook is just an old dinosaur and it can't adapt to the changing times](https://steemit.com/facebook/@techslut/facebook-bans-crypto-related-ads-what-does-this-mean#@poet/re-techslut-facebook-bans-crypto-related-ads-what-does-this-mean-20180131t152416451z).\n\n@techslut said that Facebook is [trying to pave the way for its own cryptocurrency](https://steemit.com/facebook/@techslut/facebook-bans-crypto-related-ads-what-does-this-mean).\n\nWhile @dominicbasulto says it's because Facebook is trying to [steer clear of U.S. regulators](https://steemit.com/facebook/@techslut/facebook-bans-crypto-related-ads-what-does-this-mean#@dominicbasulto/re-techslut-facebook-bans-crypto-related-ads-what-does-this-mean-20180131t161607088z).\n\nMaybe all these are a part of it.\n\nI have my own interpretation however. Here are some possible reasons in my opinion:\n\n# 1. Facebook doesn't like it when advertisers pull users off its platform\n\nFacebook encourages advertisers to promote their content on Facebook.\n\nBoost your Facebook posts.\n\nGet people to like and share your content on Facebook.\n\nGet new Facebook group memebrs.\n\nOf course, you can run Facebook ad campaigns that get users off Facebook. However, if you are pretty effective at it, there's a good chance your ads will soon run into some Facebook censorship committe.\n\nI think this is a part of what happened with ICOs, which typically do most of their communicating through Telegram, Medium, and email, rather than through Facebook.\n\n# 2. ICOs advertise intensely for a short time, then disappear\n\nNot many ICO companies I've seen advertise after the ICOs itself.\n\nAfter all, they've raised their money.\n\nThis of course isn't a good model for any advertising platform, which makes most its money from companies that keep coming back and paying regularly, month after month.\n\nTherefore, it's possible Facebook simply thinks kicking off ICOs isn't a big loss.\n\n# 3. Facebook generally isn't interested in helping their advertisers succeed\n\nFacebook, just like Google, lives off ads.\n\nHowever, they live off ads best when those ads aren't too successful.\n\nIf your ad is only marginally successful, you will have an incentive to keep coming back and spending more money for marginally successful ads.\n\nHowever, if your ad is wildly successful, too much of that value flows to you rather than to Facebook.\n\nNot surprisingly, both Facebook and Google routinely recommend advertising strategies that they know don't pay off for the advertisers themselves.\n\nNow I don't have direct insight into any ICO's advertising campaigns on Facebook.\n\nBut considering the typically large sums of money that get invested in an ICO by even average investors, it's quite possible that many ICOs simply had campaigns that were too successful to keep running on Facebook.\n\nThat's my take. Quite cynical, but also likely to be accurate.\n\nJohn Bejakovic\n\nP.S. One of the most powerful advertising features of Facebook is retargeting, when you basically show your ads over and over to people who have expressed some interest in what you're selling (for example, by visiting your site).\n\nThis makes sense. As an advertiser, you have to be proactive by staying in constant touch with your audience, and that's why retargeting was valuable.\n\nBut there's an even better way of proactively contacting your audience, which builds more trust, more desire, and a stronger relationship than retargeted ads do.\n\nPlus, it's cheaper than paying Facebook for ads.\n\nI'm talking about email. And if you need help getting people onto your email list, or sending them emails that will proactively make you money, I might be able to help. You can find out more here:\n\nhttp://bejakovic.com/email-consult",
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      "parent_author": "chaka321",
      "parent_permlink": "re-bejako-why-crypto-might-not-be-worth-very-much-20180201t173751041z",
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      "permlink": "re-chaka321-re-bejako-why-crypto-might-not-be-worth-very-much-20180202t135331464z",
      "title": "",
      "body": "Exactly. The only trouble comes if you hate yourself for not taking advantage of the chance to sell.",
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      "author": "bejako",
      "permlink": "re-poyim-re-bejako-why-crypto-might-not-be-worth-very-much-20180202t135241497z",
      "title": "",
      "body": "You're right, it all depends at which point you get in.",
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      "author": "bejako",
      "permlink": "the-passion-of-the-ico-marketer",
      "title": "The passion of the ICO marketer",
      "body": "About a year ago, I was hired to write a video sales letter.\n\nThis was for a Clickbank product.\n\n(Clickbank is the main hub for affiliate marketing, and while there are many legit products being sold through Clickbank, it also attracts a lot of hypey or downright scammy marketers.)\n\nAnyways, I had to write this VSL for a health book.\n\nAt first, I wasn't feeling inspired by the book itself. After all, it was for a health condition I had never even heard of prior to this job.\n\nIt also looked fairly cheap and contained info that I thought you could find with a quick Google search.\n\nBut then I interviewed the author, who told me how he has been treating people with info from this book for the past ten years.\n\nAnd I read the hundreds of testimonials from grateful customers who had benefitted from this information.\n\nAnd I warmed up to the idea of promoting this book.\n\nIn fact, I got downright convinced this information was valuable and needed to make its way out to the public.\n\nAnd this conviction and passion carried through in the video sales letter.\n\nWhile this book had been selling steadily for the past 10 years, the new and improved VSL helped this product jump up about 30 spots in the total ranking of Clickbank bestsellers (by gravity), from around spot 60 all the way up to around 30.\n\nNow, I've read or heard about the importance of passion in marketing from many top level marketers and copywriters, including David Garfinkel, Mark Morgan Ford, and Doug D'Anna.\n\nFor a long time, I resisted accpeting this, because I'm allergic to the word \"passion\" and because I felt I couldn't summon up passion for a random product or service.\n\nBut what I realized after writing the VSL is that passion comes from deeper research.\n\nOf course, you cannot convince yourself that a bad product or service is great.\n\nBut if you are advertising something legitimate, then you can build passion for it by doing additional research.\n\nHow is it helping real people?\n\nHow is it different from the competition?\n\nWhy is it better than the competition?\n\nWhy should somebody get it now rather than later?\n\nOnce you dig in and start answering these questions in depth, passion develops naturally.\n\nHow does this apply to the world of ICO marketing?\n\nA lot of ICO marketing has what I would call \"ersatz passion.\"\n\nBy this I mean a lot of exclamation points, power words, and fake urgency.\n\nI doubt it's effective. I personally rarely find myself excited by copy in the ICO world.\n\nAnd I think genuine passion for the ICO and the idea it represents would go a long way.\n\nIt's completely possible to build this passion.\n\nIt just takes some extra work.\n\nJohn Bejakovic\n\nP.S. If you have a legitimate ICO and you need copy written with excitement and passion, you can get in touch with me at the link below:\n\nhttp://bejakovic.com/contact",
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      "author": "chaka321",
      "permlink": "re-bejako-why-crypto-might-not-be-worth-very-much-20180201t173751041z",
      "title": "",
      "body": "Nice analogy. A loss is only a loss if you realize it. You were given an unexpected chance to sell your house at $1Mil. But you can choose not to, you may like living in your house and you are no worse off than before.",
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      "body": "I’m new to the world of cryptocurrency and I’d categorize my knowledge of it as “basic”. I like your analogy. It is well put and I couldn’t agree more with it. (From what I understand)\nI think Luck has a big roll to play too. The future is unpredictable, but if you have the right cards, at the right time, and play your hand right, it’ll pay off. But you can’t win if you don’t play. :)",
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      "author": "bejako",
      "permlink": "why-crypto-might-not-be-worth-very-much",
      "title": "Why crypto might not be worth very much",
      "body": "Imagine you and I are neighbors.\n\nWe live in two identical houses, which we each paid $100K for.\n\nAnd then, we get some good news.\n\nIt seems like Jay-Z and Beyonce might be moving in down the street.\n\nSuddenly a lot of people want to move in right where we live.\n\nYou sell your house for a cool million dollars.\n\nA net profit of $900K.\n\nA 900% return on your original investment.\n\nI hold on because I figure if Jay-Z and Beyonce are moving in, Kanye West will move in too before long, and this will shoot up prices even more.\n\nOnly there's a crash.\n\nAnd Jay-Z and Beyonce decide to move somewhere else entirely.\n\nSuddenly, my house is back to being worth just $100K.\n\nAnd I've seemingly lost the $900K in assets I had only yesterday.\n\nExcept in reality, I'm right back to where I was before the whole Jay-Z and Beyonce bubble happened.\n\nI might feel bad about my loss, but looked at in another way, I haven't really lost anything.\n\nThis is just the nature of value.\n\nIt's a fickle thing, and it depends on agreement and human emotions more than the \"real\" value of the underlying assets.\n\nIt's something we see very well in the crypto world.\n\nMany cryptos have billion dollar market caps.\n\nThat doesn't mean they are actually worth anything like that.\n\nJust like with the real estate example, it's about expectations and valuation.\n\nAnd if you managed to sell your Bitcoin for $20,000, it doesn't mean that the millions of other Bitcoin in circulation are actually worth that much.\n\nMaybe they will be worth more in the future, if more people want to get in, like when people wanted to live next to Jay-Z and Beyonce.\n\nBut if that doesn't happen, the value might go down as well.\n\nAnd in that case, your cryptos might not be worth very much at all.\n\nJohn Bejakovic\n\nP.S. There's a lot of confusion about what cryptocurrencies actually are and how they operate, especially for mainstream investors who are newer to this market.\n\nThat's why explaining things using analogies like the real estate example above can be useful to get new, non-crypto investors comfortable with what cryptos are all about. i\n\nI write copy that helps crypto companies communicate their complex ideas in simple and easy-to-understand terms. If you need help with this, you can reach me at:\n\nhttp://bejakovic.com/contact",
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      "parent_permlink": "marketing",
      "author": "bejako",
      "permlink": "phantom-bitcoin-demand",
      "title": "Phantom Bitcoin demand",
      "body": "I just read an article on Bloomberg about the growing controversy surrounding Tether.\n\nApparently, Tether and the crypto exchange Bitfinex have the same CEO (this was news to me).\n\nAnd there's a theory that Tether, which is a cryptocurrency that's supposed to be fully backed by US dollars, isn't actually backed by much of anything.\n\nThe theory also holds that Tether the company has been printing and selling Tether the crypto on Bitfinex (owned by the same people) in exchange for Bitcoin, pumping up the value of Bitcoin.\n\nIs it true?\n\nI don't know.\n\nBut in the free-to-print world of cryptocurrencies, it's certainly possible.\n\nThis reminded me of something related in the marketing world.\n\nIt also has to do something that's free to print.\n\nCrappy blogs.\n\nIrrelevant  landing pages.\n\nDull emails that nobody wants to read.\n\nAll of this stuff can exist on the Internet, because it's free to print and publish there, even though it's ineffective in driving sales and conversions.\n\nIt's a very different world from the way direct marketing started out, when people had to pay good money to run an ad in a newspaper, or pay for a real stamp and a real envelope for each direct mail piece sent.\n\nThat discipline of paying to market eliminated a lot of bad ideas, and distilled a lot of insight into what marketing works and what doesn't.\n\nUnfortunatley, much of that has been lots on the Internet today.\n\nAnd today, it's easy to look around and decide that this bad marketing must be working, simply because there's so much of it around.\n\nWell, maybe this is phantom marketing success, just like phantom Bitcoin demand.\n\nNow, I can't help you determine whether you should invest your real dollars in Tether or Bitcoin.\n\nBut I can tell you about real marketing practices that have been proven outside the free-to-publish marketing arena. If you need copywriting or marketing help using these kinds of proven techniques, you can reach me at:\n\nhttp://bejakovic.com/contact\n\nJohn Bejakovic",
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      "author": "bejako",
      "permlink": "icos-escape-from-the-zoo-officials-raise-emergency",
      "title": "ICOs escape from the zoo, officials raise emergency",
      "body": "Today, the biggest zoo in Paris went into lockdown.\n\n52 \"large and potentially very aggressive\" baboons escaped from their enclosures.\n\nAccording to news reports, the monkeys were running amok.\n\nThanks to the dilligence of zoo staff, just four baboons currently remain on the lam, while 48 have been recaptured.\n\nStill, operatives with rifles, who will be able to stun the animals, continue to stalk the zoo.\n\nAfter all, baboons are nothing to mess around with. \"They are stronger than us,\" officials warned.\n\nWhat does this have to do with ICOs?\n\nJust swap out \"baboon\" with \"cryptocurrency,\" \"zoo official\" with \"government official,\" and you get a similar story.\n\nThe IRS stepping in and demanding user records from CoinBase...\n\nSEC ramping up oversight...\n\nThe Financial Services Commission in Korea banning ICOs flat-out in the country.\n\nAll of these government bodies will tell you they are only protecting consumers from getting hurt in the crypto free-for-all.\n\nAnd maybe that is a part of the truth.\n\nBut you also can't have baboons running around the city, just like you can't have a entirely separate power structure alongside current governments.\n\nI have no idea how this is going to play out.\n\nBut it's undeniable that the crypto market is growing up, quickly, because the zoo keepers are taking notice.\n\nThis doesn't necessarily have to do with my usual marketing message.\n\nExcept that I keep saying how ICO marketing will also have to grow up soon, for many of the same reasons.\n\nSo if you need marketing help for your ICO, before the operatives with rifles come after you, here's how you can track me down:\n\nhttp://bejakovic.com/contact\n\nJohn Bejakovic",
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      "title": "5 silly CTA mistakes for your serious ICO emails",
      "body": "In marketing land where people love abbreviations, a CTA is a \"call to action.\"\n\nBasically, it's what you do once you've made your pitch (for your ICO, for your proof-of-caring, for your Telegram channel).\n\nIn other words, it's when you actually tell people to do some damn thing.\n\nYou can be blatant about it, and just say, \"Click here to contribute.\"\n\nOr you can be clever: \"Put on your accounting visor, get your pocket calculator out, and check out our smart contract on GitHub.\"\n\nBut whatever you do, don't make any of the following CTA mistakes, all of which I've seen in emails from ICO companies:\n\n# 1. The shy CTA\n\nThe biggest mistake you can make is to simply omit a CTA.\n\nSome people feel that if they lay out their case well (\"here's why our ICO is so great\") then the reader will automatically make the connection (\"OMG I should invest now\").\n\nDon't count on this.\n\nPeople have enough on their minds to distract them, and if you don't include a CTA, you're shooting yourself in both feet.\n\n(By the way, including a weak or unrelated CTA, along the lines of, \"If you have any questions, feel free to contact us,\" also falls into this category.)\n\n# 2. A CTA without a cause\n\nWhile a CTA is important, it won't carry a sale on its own.\n\nThat means you have to sell people first on what you want them to do, and only then include a CTA.\n\nSeems obvious right?\n\nBut I've seen lots of emails that come out and say, \"Dear valued investor, we're a fantastic ICO, click here to invest.\"\n\nThat's lazy and ineffective.\n\n# 3. W well-camouflaged orange CTA\n\nWhen I get a colorful, webpage-like email with lots of buttons and images, I've found something interesting.\n\nI scan the page to find the actual small, black, regular-sized text and that's what I read, because I assume that's what's interesting and unique to this email.\n\nI end up ignoring the loud and flashing buttons that are supposed to draw my attention.\n\nIf you don't want to take my word for it, test this out for yourself.\n\nSend out the same email content with minimal formatting or with your usual fancy HTML template.\n\nAnd check how the responses vary when your CTA is a plain, blue, underlined link instead of a loud orange button.\n\n# 4. An aggressive CTA army\n\nThis is a close cousin of the orange and camouflaged CTA.\n\nIt's when one CTA decides to bring all of his CTA friends.\n\nSo it's not just \"invest now\", but there's also \"share on Facebook,\" \"check out our whitepaper,\" and \"join our Telegram channel,\" plus about 7 more.\n\nNobody will do all of these things.\n\nAnd paradoxically, giving people so many options might end up meaning they won't even do any single one of them.\n\n# 5. The begging-and-pleading CTA\n\nFinally, don't beg and plead with your readers to do what you want.\n\nBegging doesn't have to be overt like saying \"please\" or \"We really hope you will help us make the world a better place.\"\n\nBegging can also be a whiff of desperation, conveyed through too many exclamation points or groundless urgency.\n\nBut you might say, the companies that send out emails like this have been raising millions of dollars in their ICOs.\n\nAnd it's true.\n\nThat doesn't mean they couldn't have raised more money, more quickly, if they had done their email (and overall) marketing a bit better.\n\nAnd it certainly doesn't mean that future ICOs, which might need to have tighter marketing game than today's lucky crop, should copy the same mistakes.\n\nAt least that's how I see it.\n\nAnyways, if you want my take on how CTAs should be done for your ICOs email marketing, here's where you can get in touch with me:\n\nhttp://bejakovic.com/contact\n\nJohn Bejakovic",
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      "author": "bejako",
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      "title": "Boring ICO welcome emails and exciting marketing questions",
      "body": "Here are some frequently asked questions I have to field whenever I talk to people at ICO companies about email marketing:\n\nQ: What should we write about?\n\nA: Simply put, you should write about things that are interesting to your readers. If you can do so in a fun and interesting way, even better.\n\nWhat might be of interest to your readers? Here's a potential list of topics:\n\n- Who are you as an individual and as a company?\n- What's your business idea?\n- Who's backing you and how far along are you already?\n- What are the odds your ICO will be a success?\n- What do other people think of your ICO?\n- Why should anybody believe anything you say?\n\nQ: What should our welcome email look like?\n\nA. It's bad when someone signs up for your email list and then they don't hear from you for days or weeks.\n\nWhy is it bad? Because they will forget who you are and when they do hear from you, you will be a nuisance instead of a welcome guest.\n\nThat's why a welcome email is important.\n\nBut you can do better than 99% of ICOs that send out a boring welcome email, which just tells people, \"Welcome to our newsletter, now join your Telegram channel.\"\n\nInstead, make your first email interesting, by telling a story about your company or yourself, or by answering one of the questions I listed above.\n\nQ: Which email template should we use?\n\nA: In general, your email template won't matter very much in terms of getting a response.\n\nIn fact, it's more likely that if you put a ton of images, fonts, colors, smileys etc. in your email, people will read less carefully, because your email will look more like an ad rather than like a personal communcation.\n\nQ: How often can we send out emails?\n\nA: You can send out emails frequently.\n\nOnce a day is not too often. Even more is fine if you have something important to say (eg. your ICO is in progress).\n\nThe caveat is that you should make your emails interesting, by writing good subject lines, by stirring up curiosity, by telling stories, and not just pitching something right away.\n\nIf you send the right kinds of emails frequently, you'll build a sense of community, you'll get in people's heads, and you are more likely to have a wildly successful ICO.\n\nThat's it for today. If you have other questions about email marketing for ICOs, you can reach me here:\n\nhttp://bejakovic.com/contact\n\nJohn Bejakovic",
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      "author": "bejako",
      "permlink": "an-instant-way-to-fix-a-dull-as-dishwater-ico-pitch",
      "title": "An instant way to fix a dull-as-dishwater ICO pitch",
      "body": "I was just at the World Blockchain Forum in London.\n\nAnd I saw a lot of terrible ICO pitches. The companies themselves might have been fine — the terribleness was in the presentations. \n\nSo for example, there was one poor woman, I think the founder of her company, who had to talk right before lunch on the second day of the conference. \n\nFor a good five minutes, she ran on enthusiastically about the amazing opportunity that is the blockchain, and statistics about the growth of the technology, and this wonderful whole community of people, and freedom and decentralization and so on.\n\nBy the time she got to talking about her actual product, half the room had emptied out to get an early start on the lunch. The other half were talking at full volume or checking their phones.\n\nAnd the poor founder on stage was visibly shaken because she realized she had just blown her big pitch. She talked faster and faster, at a higher and higher volume, but there was nothing she could do now to win the audience back. Even though I was doing my best to pay attention, I still don't know the name of her company or what it actually does.\n\nSo what could she have done to make this presentation more effective?\n\nWell one big thing is to have a much stronger opening. \n\nThis is something I learned from marketing contrarian Sean D'Souza. Says Sean: everybody, particularly in the business world, focuses on the SOLUTION. They want to tell you about the cool thing they've built and how they came up with the idea and all about their team. Or like in the case of the pre-lunch ICO pitch above, about freedom and decentralization. \n\nThat's a big mistake, because the human mind reacts to PROBLEMS. Just look at newspapers and magazines and evening news. Full of problems, because problems command attention. And without attention, you have nothing. \n\nSo what does this mean for ICO pitches?\n\nSimple. Start your pitch in a big way, and talk about the problem you're solving. And make it vivid. Tell a story. Have some shocking statistics. Illustrate the pain and frustration of the status quo. \n\nAnd only once you've done that, and once you have your audience's attention, then talk about your solution and your team and your future plans and whatever else might be important.",
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