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      "body": "<center>\n![blog_service_will_not_disappear_01.jpg](https://cdn.steemitimages.com/DQmb5HFHXs67LUBh7KLL1kWqF9V5Hohbpf5mif6PDwmwm95/blog_service_will_not_disappear_01.jpg)\n</center>\n\nSNS such as Facebook, Twitter, Google Plus, and Instagram are easy and simple to use, and many people use it. So, many people expected that the blog service would disappear because of an easy and simple SNS.\n\nBut the blog service has not disappeared and will not go away.\n\n<center>\n![blog_service_will_not_disappear_02.jpg](https://cdn.steemitimages.com/DQmadLgba7DKqinQQ7xXYsypCbmntRCFtYVemUQtZuamMQj/blog_service_will_not_disappear_02.jpg)\n</center>\n\nThe reason why blogs may not disappear First, blogs can contain far more information and more variety information than SNS.\n\nOf course, there are lots of helpful and informative information in Facebook, Twitter, and Instagram that we use every day. But most of the information is published by linking expert articles or news articles.\n\nDo people on Facebook or Twitter post long posts or information like blogs?\n\n<center>\n![blog_service_will_not_disappear_03.jpg](https://cdn.steemitimages.com/DQmR35hFVyESgUEwijbeJRNuJDjBKLjx8oJB8pXrNQqBmEM/blog_service_will_not_disappear_03.jpg)\n</center>\n\nIn fact, Facebook, Twitter and Instagram are more like distribution channels that distribute information. So you do not have to put a lot of information on your own.\n\nOn the other hand, blogs are not limited by the length of the article or the picture compared to the SNS. Because of this, blogs have more information and more in-depth and quality information.\n\nHowever, unlike SNS, it is difficult to write regularly and it is not easy to use.\n\nBut since it’s hard to get started, will not it make you more enthusiastic once you start?\n\n<center>\n![blog_service_will_not_disappear_04.jpg](https://cdn.steemitimages.com/DQmQjZw25iJMBSUR9NsVeEKcqmrEKf2NruR9tXAg5i5YuPv/blog_service_will_not_disappear_04.jpg)\n</center>\n\nReasons why your blog may not disappear Secondly, if you use Facebook or Twitter, you will find that it is very inconvenient to search for information. In other words, most of the information becomes a one-time information and disappears.\n\nBut blogs can be organized into thematic categories and organized, and you can easily find and search for the information you want within your blog. It is also more friendly to search engines than SNS.\n\nMany people search on Naver or Google for information. Most of the pages that are searched when you search are blogs, cafes, news, web documents, and so on.\n\nAmong them, if you are looking for information such as nearby restaurants, reviews, etc., the information on the blog is overwhelming.\n\nOf course, news may be more accurate or simpler than blog posts. However, when compared to blogs, the amount of information that is news is so small that there is often no information we need.\n\nAlso, in popular media such as news, It rarely deal with information about restaurants around my neighborhood.\n\nIn the case of online cafes, the information is so short that the amount of information is not sufficient and readability is low.\n\nOn the other hand, blogs are rich in information and the kinds of information are also varied. It is also fast in information and friendly to search engines.\n\n<center>\n![blog_service_will_not_disappear_05.jpg](https://cdn.steemitimages.com/DQmXHSG63F9cE5JDmGf5tAZUhe2Dj5uu2HYVPUZxe2nNWA1/blog_service_will_not_disappear_05.jpg)\n</center>\n\nIs not this enough to compete with SNS?\n\nOne media surveyed Koreans’ mobile app spend time. As a result, YouTube was number one. It’s a natural result.\n\nWhat service was second? There are a lot of people who predicted Facebook, but Naver blog actually took over.\n\nFacebook accounted for 15.6% and blogs accounted for 17%. Of course, YouTube has 27.6%, so the gap with 1st place is big.\n\nAnyway, a lot of SNS came out and activated, but the blog service is still alive.\n\nWhen the e-book came out, the paper book did not disappear. Likewise, blogs and social networks can coexist and grow.\n\n---\n\n[Attrest.com](http://www.attrest.com)",
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      "title": "5-step process for growth hacking",
      "body": "Growth hacking is accomplished through the following process and it will be repeated between ‘Hypothesis establishment and planning’ and ‘Verification’ depending on the verification result.\n\nGoal Setting –  Status Analysis –  Hypothesis Establishment and Planning – Execution –  Effect Verification\n\nIf you want to follow the steps above to go through the process of growth hacking, you should be aware of two things:\n\nObjective indicators through data should be the basis of the data.\nYou need to constantly repeat small improvements, not all at once.\n\nThe growth hacking usually involves at least 15 tests a week, and one or two improvements should be found. Because of this, growth hacking can not be done by only one person, and it is a strategy that the organization or the whole team must execute in unison.\n\nWhat if the organization or team is too busy or lacks manpower? In this case, you divide the existing work and the work for growth hacking to about 80:20. And then, you can do less testing than your existing process and make improvements.\n\n### Level 1. Set Goal(KPI)\nSet up a funnel by visualizing goals and conversion paths based on your site. The target KPI must be per page.\n\nKPIs vary by service, but can usually be the number of requests for data, memberships, or service billing conversions. If you have an SNS like Facebook, you can set a KPI for your number of followers.\n\nFor example, if you set the “Number of inquiries” to KPI, the conversion path to the inquiry will go through the “main page > detail page > price check > contact” path.\n\nThat is, you can set the number of main page visitors, the number of detailed page visitors, the completion rate of each form, and the number of conversion button clicks.\n\n### Level 2. Status Analysis\nStatus analysis is the process of collecting data for each KPI and conducting analysis based on the measured data. Identify the bounce rate, clickthrough rate, and clicks on the primary button to determine what state the service is currently in. After that, the hypothesis will be established. This hypothesis can be a way to improve the site.\n\n### Level 3. Hypothesis establishment and planning\nAfter understanding the current situation, we establish a hypothesis based on this analysis. If you take the example of the conversion path for the above inquiry, you can draw the following hypothesis and project.\n\n- Main page: Bounce rate is too high. We need to improve the UI to prevent escape.\n- Detail page: Create a summary page and improve the position and color to make the button more visible because there are too few users to see all the details.\n- Confirmation of price: The number of users who go to membership after confirming the price is small. In addition to the GNB, we add a subscription button so that it leads directly to membership after reading the price on the page.\n- Input inquiries: Since the information input completion rate is low, we simply change the input form and improve the UI.\n\nIf there are various improvements mentioned above, you can not make all improvements at once. Therefore, it is necessary to prioritize the numerical value of how much it will have when actually improving.\n\n### Level 4. Implementation of improvement plan\nOnce you’re done comparing how you’re contributing to conversions, we’ll apply the service improvement plan and test it. The simplest test method is to change the Web site elements such as Layout, Main Visual, Navigation, Catch Prize, and Action Button into different patterns and then perform a comparison test.\n\nThe AB test is basic growth hacking because it can be verified by just changing a few and you can see the changed effect immediately.\n\nTo accurately determine the outcome of an AB test, you need to ensure a certain level of visitor traffic to your destination page.\n\n### Level 5. Verification of effect\nOnce the implementation is complete, the effect is verified. The result of this verification will help you to identify new knowledge and improvements and to consider the next improvement.\n\n--- \n\n[Attrest.com](http://www.attrest.com)",
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      "permlink": "basics-of-growth-hacking-for-business-success",
      "title": "Basics of Growth Hacking for Business Success",
      "body": "The most talkative word in the IT industry centering around US startups in Silicon Valley is “Growth Hacking”. This is because companies that started with startups such as Facebook, Airbnb, and Twitter all showed remarkable growth based on Growth hacking.\n\nBy the way, We’ve heard a lot of words called growth hacking, but we don’t know much about it. So we have summarized the concept of Growth Hacking and related frameworks.\n\nGrowth Hacking?\nGrowth Hacking is a well known word for marketer Sean Ellis who first mentioned his blog in 2010.\n\nGrowth hacking is a processive concept that applies the structure to grow a company to services and products. In other words, by analyzing the data of the users who use the service, we can continue to grow the service by eliminating the obstacles that impede growth and by continuing to make improvements.\n\nGrowth hacking can be roughly classified into two types.\n\n- Improving the products and services that are the business itself\n- Improvements to non-business elements\n\n## Why Growth Hacking is Needed?\n\nStart-up brings new products based on ideas, but creating new loyal customers is very difficult because competitors are responding quickly. In order to adapt quickly to such a market environment, the service cycle is also very short as the service is reorganized.\n\nIn this process, the market environment began to change more and more quickly, and startups began to pay attention to the concept of growth hacking for faster success than others.\n\nHowever, PMF (Product Market Fit) is very important for growth hacking. This Product Market Fit (PMF) is a concept presented by Mark Andrisen, founder of Netscape and an influential VC in Silicon Valley.\n\n> “Product/market fit means being in a good market with a product that can satisfy that market.”\n> – Mark Andrisen\n\nIn other words, it is important to launch a product that meets the needs of the market. The way to verify that our products are suitable for PMF is to measure whether more than 40% of the respondents said that it would be difficult if the product disappeared from the market.\n\nIf 4 out of 10 persons respond positively to the product, it means that the product is competitive.\n\n## Framework for growth hacking\nThere are three very popular ways to implement growth hacking.\n\n### 1. David McClure’s AARRR\nAARRR is a method devised by Dave McClure, who heads up 500 Startups, a startup accelerator. AARRR is a five-step user action that is represented in a funnel-shaped infographic.\n\n<center>\n![aarrr_02.jpg](https://cdn.steemitimages.com/DQmTWXL8U9RPsaPGKpM8wQd8VZMqpP2ujnFF1xnZQ9KK9Ln/aarrr_02.jpg)\n</center>\n\n- Acquisition: DAU, MAU, new user, etc.\n- Activation: Bounce rate, average PV, average residence time, etc.\n- Retention: rate of return, etc.\n- Referral: the number of shares, the number of shares you clicked on, etc.\n- Revenue: Conversion rate for each site\n\n### 2. AIDA\nThe AIDA model is one of the best known frameworks. The AIDA model represents the process through which a customer purchases a product or service and should be able to answer the following questions step by step.\n\n<center>\n![basics_of_growth_hacking_03.jpg](https://cdn.steemitimages.com/DQmRNi1WmC5GCc8MyaZxwvBBuGmE6Lj5pZEGDh8UCMxd62Q/basics_of_growth_hacking_03.jpg)\n[The AIDA Model](https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/)\n</center>\n\n\nAwarness: Build brand awareness or partnership with your product or service. Messages can be delivered via articles, ads, podcasts, landing pages, and more. Relevant metrics that need to be analyzed are share counts, pageviews, and more.\n\n- How do customers recognize products and services?\n- What are our promotional strategies and what do you do to increase brand awareness?\n- On what platform do you deliver what design and message?\n\nInterest: You can deliver messages to web content, newsletters, social blogs, emails, and more. Relevant metrics that need to be analyzed are content clicks, number of shares, and so on.\n\n- How can we get the customer’s attention?\n- What is our biggest content strategy and is there any social evidence to support our reputation?\n- How can I make the information available?\nDesire: You can deliver messages to brochures, microsites, e-books, and more. Relevant metrics that need to be analyzed include related number of content downloads, pageviews, and click counts.\n\nAction: Constantly testing and optimizing UI / UX. Also, record relevant data and look for improvements.\n\n- Where should the customer place the elements for action?\n- Where should customers find it most easily?\n- On what platforms and how do you design?\n\n### 3. ABCDEF\nABCDEF is a framework designed for Amazon. Because it is a framework for Amazon, it would be effective if applied to commerce-based companies.\n\n<center>\n![basics_of_growth_hacking_04.jpg](https://cdn.steemitimages.com/DQmRiD4H74s79D6jpxJCk7xR41LLXUoNrKdUANTzJtNPire/basics_of_growth_hacking_04.jpg)\n[Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront](http://firstround.com/review/indispensable-growth-frameworks-from-my-years-at-facebook-twitter-and-wealthfront/)\n</center>\n\n#### A (Vertical Expansion)\nWhen Amazon launched, the product for growth was a book. Since then, they have continued to expand their music-related products and jewelry to expand their potential growth.\n\n#### B(Product Inventory Per Vertical)\nHow did Amazon start with 10 books, expanded into all the books on the world, and sold 10 million books? Amazon’s growth was proportional to the depth of product-specific inventories. In the end, it is important to secure inventory and that this inventory should be a measure of growth.\n\n#### C(Traffic Per Product Page)\nIn Amazon, the stock of goods is directly linked to the page of products that can cause additional traffic on the web.\n\n#### D&E(Conversion to Purchase and Average Purchase Value)\nThe number and amount of each transaction purchased by the customer are closely related. Amazon continues to optimize these variables to propose yet another product and to help you generate additional revenue.\n\n#### F(Repeat Purchase Behavior)\nThrough the steps from A to E above, Amazon introduces the product and builds a mechanism to continually promote repurchase behavior.",
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      "title": "AARRR framework for startup",
      "body": "<center>\n![aarrr_01.jpg](https://cdn.steemitimages.com/DQmNVPkWHD62tt5b5AYZdgcsfCSzbZC33YoaM84paJqssvH/aarrr_01.jpg)\n</center>\n\nAARRR is an analysis framework developed by Dave McClure, founder of Startups Elchelator 500 Startups. AARRR focuses on actionable indicators that can help you optimize and focus on improvements rather than spending time on unnecessary indicators.\n\nMost start-ups are very good at making products or services based on ideas, but are a beginner in effectively communicating products and services or steadily securing users.\n\nSo for many start-ups, AARRR is an efficient tool to gauge the status of services based on specific indicators that are relevant to the market entry stage. In particular, AARRR allows you to focus on the core indicators that are most needed at this point in time, from a myriad of data.\n\nIn other words, it is an attractive framework for start-ups that do not have enough manpower or time for analysis.\n\n## 5 key indicators of AARRR\n\n<center>\n![aarrr_02.jpg](https://cdn.steemitimages.com/DQmTWXL8U9RPsaPGKpM8wQd8VZMqpP2ujnFF1xnZQ9KK9Ln/aarrr_02.jpg)\n</center>\n\n- Acquisition: How do users discover our service?\n- Activation: Does the user provide a positive experience when using the service for the first time?\n- Retention: What happens to subsequent service reuse rate?\n- Referral: Does the user spontaneously make a word of mouth or share?\n- Revenue: Is it connecting to the end goal(sales)?\n\n### Acquisition\nAcquisition is a stage in securing customers and is an index that focuses on aggressive marketing to enter the market after stabilizing the service.\n\nUnderstand how many users are coming in from multiple channels, how much new users are getting, and more.\n\nWhen analyzing a channel through Acquisition, the channel that causes high volume at low cost is a good channel.\n\n- Key Indicators: DAU, MAU, New User\n\n### Activation\nThe rate at which users leave before they use the service, or the percentage of engagements that follow when they start using the service. Bounce Rate is the percentage of service termination on the first page, which indicates a negative user experience.\n\n- Key Indicators: Bounce Rate, Avg.PV, Avg.Duration, Signup\n\n### Retention\nOne of the most important indicators in the early stages of the business is Retention. Retention rate is the best indicator of service satisfaction. If service satisfaction is high, it shows high reuse rate. This means that the customer is using the product or service consistently.\n\nHowever, if the revisit rate is low, the service is difficult to survive for a long time. In this case, you need to increase your retention rate based on various efforts such as pushing, mailing, and renewal in order to raise low retention.\n\n- Key Indicators: Retention Rate\n\n### Referral\nReferral is the important data in the stage of service stabilization and growth. You need to look at how and where the service is being shared, how many users it regains over the channel, and so on. Referral makes a virtuous circle in conjunction with Acquisition.\n\n- Key Indicators: Channel, SNS Share Rate\n\n### Revenue\nTo maintain service consistently, you need a solid revenue model. Indicators that determine this may vary depending on the service. But obviously it will be a big help to increase the conversion rate of users who use the service.\n\n- Key Indicators: Conversion Rate\n\n---\n\n[Attrest.com](http://www.attrest.com)",
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      "permlink": "2-marketing-techniques-essential-to-start-up",
      "title": "2 marketing techniques essential to start-up",
      "body": "In managing a business, both an outward-oriented ‘extrinsic’ competency and an internal-oriented ‘internal’ competency are required.\n\nIt can be called “internal” competence to acquire or maintain a core workforce, to plan or develop a product or service, to raise funds, or to decide how to manage internal operations.\n\nConversely, a set of processes that informs a target customer of their product or service through an optimized channel and creates a “relationship” with the customer is called an “external” competency. External competence means marketing.\n\nMarketing does not simply mean sales. If you do not have a marketing experience, most of you will not see it from the customer’s point of view, and you will make a mistake in approaching it from the point of view of the product.\n\nInternal competence is clear what to do. However, marketing as an external competence does not know how to advertise your products or services or how to position your products or services in your mind. Moreover, if one method fails, I do not know what the best alternative is.\n\nTherefore, in order for a company to be successful, internal competencies must be the basis, but external competencies play an equal and greater role.\n\n<center>\n![marketing_techniques_for_startup_01.jpg](https://cdn.steemitimages.com/DQmVQzyX1qb4Cn7NpzufvjYgTUGWoTrkXWTG8sT9tPjXQJC/marketing_techniques_for_startup_01.jpg)\n</center>\n\n## Marketing Goals\nEveryone knows that it is not a sustainable way to simply attract customers by offering products at a low price and offering them prizes. After all, the goal of marketing is to get a group of customers with high loyalty like Apple. Having a group of customers with high loyalty allows you to get a market without being overwhelmed by your competitors.\n\nCompanies must create unique values that only they can provide and reflect them in goods or services. And we must strive for continuous communication with customers.\n\nThrough these efforts, companies can ultimately gain high loyalty from their customers.\n\nThere are many new products and services available every day. In order to survive and succeed in the flood of such products and services, you must have your own strengths that differentiate you from your competitors. By constantly interacting with customers, companies need to provide an environment in which customers can experience their products and services and convince them to buy their differentiated values.\n\nThere are many different types of value. They can also improve the inconvenience of existing products or services, provide new benefits, innovate, or provide new and unique mental values. Or you can communicate with your customers in a completely different way and create differentiated values together.\n\n## The core of start-up marketing\n\nIn start-ups, it is difficult to spend a lot of money on marketing due to insufficient costs. In fact, it is more accurate to think that marketing costs are scarce.\n\nAfter all, start-ups that lack the marketing budget are forced to use techniques that can achieve high-quality, low-cost results. Storytelling and growth hacking can be the way to go.\n\n### Storytelling\n\n<center>\n![marketing_techniques_for_startup_02.jpg](https://cdn.steemitimages.com/DQmcVVQPjDanV3fFuWRA3iFgAwjwzRywX6WCN8WiHQ5Hoxb/marketing_techniques_for_startup_02.jpg)\n</center>\n\nFor start-ups that are always lacking in cost, it is best for the customer to sympathize with their “story” and spontaneously spread the story. In other words, storytelling should be a ‘story’ that customers should be able to empathize with their ‘story’ and be able to spread it voluntarily through SNS. Especially when there is a concise story and a compelling image is seen together, it has a big effect.\n\nThe human brain more easily empathizes, responds to, and remembers the story combined with the image, rather than eloquently explaining how good a product or service is. In other words, you will feel the high paying value for the image + story that brings out sympathy.\n\nIt is easy to see that it would be more effective to communicate a concise story with an image of a young child who is chilling with an old grandmother, rather than a verbose explanation of how difficult our neighbors are.\n\nStart-ups have limitations that require marketing at minimal cost. Therefore, they need to reach out to targeted customer groups that are as narrow and specific as possible in order to maximize marketing effectiveness. To do this, the startup needs to understand their lifestyle and communicate the story in a way they sympathize with.\n\n### Growth Hacking\n\n<center>\n![marketing_techniques_for_startup_03.jpg](https://cdn.steemitimages.com/DQmeqyDt2m62548fk42MdhfsDKKZEyWfU35u2zoKnZZT5iY/marketing_techniques_for_startup_03.jpg)\n</center>\n\nGrowth Hacking is a marketing technique and philosophy that has been developed in order to attract and retain customers for a minimal cost by introducing engineering techniques to marketing.\n\nIn Silicon Valley, many start-ups that lack the cost make use of Growth Hacking as an essential element to maximize growth in the early days of startup. Through Growth hacking, they are able to improve their products, services and processes based on customer data analytics and user experience, thereby increasing and maintaining new customers.\n\nFacebook analyzed early adopter data and found that customers who had more than seven friends in ten days after signing up had significantly higher service retention rates. Since then, we’ve added the “Introduce friends” feature to new entrants and we’ve been able to boost customer retention.\n\nIf it is not possible to hire a professional growth hacker, the founder must perform the growth hacking technique directly. In other words, you should be able to study the AARRR analysis framework yourself or learn how to use the tracking code of Google Analytics.\n\n---\n\n[Attrest.com](http://www.attrest.com)",
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      "body": "✅  @attrest, enjoy the vote!<br><br> Have you claimed your FREE Byteballs yet?  Check out this post on how you can get $10-80 just for having a Steem account: https://steemit.com/steem/@berniesanders/get-free-byteballs-today-just-for-having-a-steem-account-usd10-80-in-free-coins",
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      "parent_permlink": "sleep",
      "author": "attrest",
      "permlink": "3-reasons-sleep-is-important-to-us",
      "title": "3 reasons sleep is important to us",
      "body": "<center>\n![sleep_is_important_thumb.jpg](https://cdn.steemitimages.com/DQmePXsEQCfg8TxvqPTmG3nsqZRmGLkURsUojeXRtgESbqf/sleep_is_important_thumb.jpg)\n</center>\n\n### 1. Sleep deprivation calls overeating.\nIf you do not sleep late at night, the appetite hormone increases and the appetite suppressant hormone decreases.\n\n<center>\n![lack_of_sleep_01.jpg](https://cdn.steemitimages.com/DQmamMpTfeUyEgxyKUQp8rsZQqWm9Zfa9pMJAeDZ1wvEsgb/lack_of_sleep_01.jpg)\n</center>\n\nChanges in appetite hormones in sleep deprived states\n\n### 2. If you do not have enough sleep, you will lose physical function.\n\n<center>\n![lack_of_sleep_02.jpg](https://cdn.steemitimages.com/DQmWbuBU8EE8T7LvgSRNbCX2MaYt3cp6XVQfDqxQJPcTt5L/lack_of_sleep_02.jpg)\n</center>\n\nPrefrontal cortex function is deteriorated and the visual field is blurred.\n\n<center>\n![lack_of_sleep_03.jpg](https://cdn.steemitimages.com/DQmUrGCPJoN4h4QZ6uPBJyFHDKYvQvXJ8n4aY6FPJAKa77B/lack_of_sleep_03.jpg)\n</center>\n\nThe function of the neocortex is degraded and new techniques are not learned.\n\n<center>\n![lack_of_sleep_04.jpg](https://cdn.steemitimages.com/DQmfZaLSLZtMkrPk6c1HxkCF849DAELFtvuHJDgdjdv4h4X/lack_of_sleep_04.jpg)\n</center>\n\nThe function of the frontal lobe is degraded and the concentration is not good.\n\n### 3. Affects grades.\nHarvard University experiments show that students who consistently sleep well earned higher scores.\n\nThis is because the brain reactivates memory and makes it stronger while sleeping.\n\nThe brain changes to make long term memory available while sleeping. At this time, this process of memory formation for long-term memory formation is made by communicating with the hippocampus and other parts of the brain.\n\n> “Every night, when the amount of sleep varies greatly, the brain does not know how to plan activities. If you slept for nine hours last night, your brain is planning to take organic chemistry courses between 7 and 9 hours. But if he sleeps for seven hours, brain will miss that time.”\n\n> “The next day, the brain plans again to finish all activities in 7 hours. But if you sleep nine hours that night, brain will not know what to do for the remaining two hours. Therefore, it is very important to constantly take a certain amount of sleep.”\n\n– Robert Stick Gold Professor of Psychiatry, Harvard University\nThe amount and quality of sleep affects much of life. Remember the following three things for good quality sleep.\n\n1. Keep proper sleeping time.\n2. Maintain a regular sleep pattern.\n3. Do not exercise or eat food before going to bed.\n\n---\n\n[Attrest.com](http://www.attrest.com)",
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      "body": "Congratulations @attrest! You have completed the following achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/posts.png)](http://steemitboard.com/@attrest) Award for the number of posts published\n\n<sub>_Click on the badge to view your Board of Honor._</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\nTo support your work, I also upvoted your post!\n\n\n**Do not miss the last post from @steemitboard:**\n[SteemitBoard World Cup Contest - The results, the winners and the prizes](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-the-results-and-prizes)\n\n> Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "title": "5 ways to classify Cryptocurrency",
      "body": "As the latest block chain technology became widely known and published, hundreds of cryptocurrency were created. In a block-chain ecosystem, cryptocurrency serves as a means of delivering monetary value.\n\nBasically it is the means by which the concept of the Distributed Ledger is made possible technically, and from the viewpoint of the block-chain business, it also serves as an economic key to driving specific activities of internal ecosystem participants.\n\nThe block chain technology is the core technology of the 4th industrial revolution, in which a lot of capital and talent are invested. So we need to think about and understand the various aspects of cryptocurrency that is based on block-chain technology.\n\nIn recent, FINMA in Switzerland and the SEC in the United States have attempting to differentiate the type of cryptocurrency according to whether the cryptocurrency has a securities nature and to incorporate it into existing financial laws.\n\nWhat are the criteria for categorizing cryptocurrency? Let’s look at classification criteria from various perspectives.\n\n### 1. Dictionary definition of coins and tokens\n\ncryptocurrency is called ‘coin’ or ‘token’.\n\nThe dictionary definition of a coin is “A flat, typically a piece of metal with an official stamp, used as money”. In other words, it is a means that can be used instead of the existing legal currency.\n\nOn the other hand, the dictionary definition of the token is “A voucher that can be exchanged for goods or services.” In other words, it has the meaning as a voucher that can be exchanged for goods or services.\n\nFor coins, coins and tokens are determined by the presence of “main net”. That is, if you own your own block-chain protocol “mainnet” and configure an independent ecosystem that does not depend on other platforms, you can say “coin”.\n\nTypical “coins” include bit coin, ethereum, and ripple.\n\nTokens are cryptocurrency that are issued without own “main net”. For example, a token is a cipher that is issued in the form of dapp above a protocol like Ethereum.\n\nHowever, even if it is issued as a token, developing your own “main net” can turn into a coin. EOS uses Ethereum’s protocol but now says it will launch its own main net called EOS.IO.\n\nCoins and tokens are different from each other, but they are perceived as the same in the real cryptocurrency market. And they are traded freely through the exchange market.\n\n### 2. Untitled INC’s cryptocurrency Classification Criteria\n\nIn fact, there is no recognized classification system for cryptocurrency. However, referring to the classification criteria of ‘Untitled INC’, you can categorize the type of cryptocurrency with the following five views.\n\n<center>\n![classify_cryptocurrency_01.jpg](https://cdn.steemitimages.com/DQmWGW8PD6i4VJ8yiJrYaFnH5qpt2GfExw8irvSoUChvXz1/classify_cryptocurrency_01.jpg)\n</center>\n[untitled-inc](http://www.untitled-inc.com/the-token-classification-framework-a-multi-dimensional-tool-for-understanding-and-classifying-crypto-tokens/)\n\n#### Classification according to main purpose\n- Cryptocurrencies: Cryptocurrency for the purpose of ‘digital money’ function for transferring monetary value. ex) BTC(bitcoin)\n- Network Tokens: Cryptocurrency money aimed at activation and growth of ecosystem network. ex) GNO(gnosis)\n- Investment Tokens: Cryptocurrency for the purpose of real property investment. ex) DGX(digix gold)\n\n#### Classification by usability\n- Usage Tokens: Cryptocurrency functions that give access to network or service functions. ex) BTC(bitcoin), STX(blockstack)\n- Work Tokens: Cryptocurrency that allows the owner to make operational contributions to the network system. ex) REP(angur)\n- Hybrid Tokens: Cryptocurrency currency when performing both Usage token and Work token functions. ETH(ethereum), DASH(dash)\n\n#### Classification according to legal status\n- Utility Tokens: Cryptocurrency that provides access to or provides discounts or special rights to goods and services of the block-chain ecosystem. ex) STEEM(steem)\n- Security Tokens: Also known as Asset Token, it promises to distribute future corporate income or capital flows. Functionally, they are classified as securities in FINMA, similar to stocks or bonds. ex) SPice(spice vc)\n- Cryptocurrencies: Also referred to as a payment token, Cryptocurrency designed as a means of payment for the purchase of goods or services or as a means of transferring monetary value. ex) BTC(bitcoin)\n\n#### Classification by Fundamental Value\n- Asset-backed Tokens: Means digital assets that are backed by tangible or intangible assets of economic value, such as real estate and energy. If you are issuing and distributing a Cryptocurrency for the ownership of the artwork. ex) GOLD(goldmint)\n- Network Value Tokens: If the value of the Cryptocurrency is linked to the value of the network. ex) ETH(ethereum), STEEM(steem)\n- Share-like Tokens: Cryptocurrency that promises future income, distribution of capital, voting rights, etc. Also classified as a security token.\n\n#### Classification by technology level\n- Blockchain-Native Tokens: Block Chain Cryptocurrency that is issued directly at the bottom of the hierarchy, according to the block creation. ex) BTC(bitcoin), ETH(ethereum)\n- Non-native Protocol Tokens: Cryptocurrency implemented through a cryptographic protocol. ex) REP(augur)\n- App Tokens: Cryptocurrency with functionality close to token implemented in the application layer of the block chain. ex) WIZ(gnosis)",
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      "title": "How Starbucks makes us a regular customer",
      "body": "<center>\n![starbucks_marketing_01.jpg](https://cdn.steemitimages.com/DQmX2kFnrchLiTMob6yotSrDud7GKMQdhrSC4BTbjC5Ckra/starbucks_marketing_01.jpg)\n</center>\n\nAccording to Recode, Starbucks’ mobile payment service subscribers exceeded Apple’s subscriber base. How could Starbucks mobile subscribers be able to exceed Apple’s subscriber base?\nRelated Link\nStarbucks’s mobile payments system is so popular in the U.S. - it has more users than Apple’s or Google’s\nStarbucks makes marketing very clever by using personal data. And we becomes a regular customer of Starbucks at some point.\n\nHow is this possible? So, I have outlined the process of becoming a regular customer of Starbucks.\n\nFirst, You buy a Starbucks prepaid card. If you pre-order by mobile, you do not have to wait long. A few days later, you will receive a free beverage coupon with the title below.\n\n### “Get a free taste of Gold level”\n\nYou take this coupon and go to Starbucks store. And order the most expensive drinks. If you are trying to order in Grande Size, Employee recommend you to order it as a venti size. it’s free anyway. In the end, you order a biggest size of beverage for free and you think about something.\n\n“I earn two stars each time I use one dollar, and I get one free drink coupon each time I collect 125 stars at the gold level. um.. I’ll spend about $ 60. Then the beverage is about $ 6 and you can earn 10% of the price”\n\nHowever, to be Gold level, you must collect 300 stars. And the coffee you sell at McDonald ‘s is cheaper. So Starbucks is still used occasionally. However, after about two weeks, You receive promotional advertisements with the following titles.\n\n### “Sprinting toward Stars”\n\nIf you drink 2 glasses for a week, give 25 stars, and if you drink 3 glasses, give 100 stars as a bonus. And if you drink three glasses of Grande Lattes, you can drink venti size of frappuccino for free. You will eventually visit Starbucks three times during the week due to the promotional advertising.\n\n<center>\n![starbucks_marketing_02.jpg](https://cdn.steemitimages.com/DQmZQ9mBkYjSTrcfxnJLEJKQjX7K7kx1GA4Kfqkf1Jf4mg8/starbucks_marketing_02.jpg)\n</center>\n\nThen you will get a promotion called “Menu Challenge”. For a week, if you drink three Latte, Frappuccino and Teavana Tea, give 125 stars. Two of them are often drinks, but one is not. But it is said to give 125 stars. So you will try it out as a test. Eventually you will order a tea drink that you did not drink usually.\n\nIf you continue to buy drinks as far as promotions, you will be at the gold level. Then, if you drink one drink for a week, give 20 stars, and if you drink 3, give 50 stars. And if you drink 4 cups, you can get 75 stars as a bonus.\n\nNow you have become a habit to stop at Starbucks every day. Then he says he will give me 75 stars if you drink 3 beverage on Friday, Saturday and Sunday. At first, it is annoying to go out on weekends.\n\n<center>\n![starbucks_marketing_03.jpg](https://cdn.steemitimages.com/DQmQqNrmVX5sdbwy53a31akgyTdXjPbMbs1AWuddCpTqo5j/starbucks_marketing_03.jpg)\n</center>\n\nBut if you get the same promotions every weekend, you will eventually get out. But Starbucks does not stop here.\n\n<center>\n![starbucks_marketing_04.jpg](https://cdn.steemitimages.com/DQmWu7VWWgmggzke1WhCcdnNVAa9nCJBhLTYhmxLEcLeRuc/starbucks_marketing_04.jpg)\n</center>\n\nStarbucks also tempt you to have starbucks lunch set. And if you drink 3 glasses a week, you can get 150 stars. However, unlike now, the condition of “purchase time” is attached.\n\nIn other words, you have to buy drinks after 2:00 pm. Starbucks try to seduce you to drink a cup of tea in a lazy and sleepy afternoon. If you take the Starbucks proposal up to this point steadily, you will also be on Starbucks on your way from time to time.\n\nSo now Starbucks says that if you drink 7 cups a week, you will get 75 stars, and if you drink 10 cups, you will get 175. Finally, you go to Starbucks on weekends. In addition, at least three days on weekdays will go to Starbucks on commute.\n\nWe will eventually become Starbucks customers, and Starbucks will constantly tempt us.\n\n--- \n\n[Attrest](http://www.attrest.com)",
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      "title": "Jeff Bezos: Leadership principles for high standards",
      "body": "Amazon CEO Jeff Bezos sends letters to shareholders every year. This letter contains Amazon’s current achievements and future vision. He also enclose that the first letter he sent in 1997 with the intention of not losing his first intention.\n\nIn a letter from Jeff Bezos in 2017, he explain the principles of leadership about the high standard of amazon.\n\n### Customers expectations will continue to increase.\n\nIt is a great opportunity if the customer feels dissatisfied. People want to be more efficient wherever and everywhere. Yesterday’s innovation is today’s ordinary.\n\nThe cycle of change is moving faster than ever as customers have more access to more information. With just a few touches of your smartphone, you can read product reviews in a few seconds, compare the prices of several companies, check out items in stock, delivery times, and availability of pickups.\n\nThis change is not limited to the retail business. Customer influence and power are growing in all businesses and all industries.\n\nThere is no easy way to meet ever-increasing customer expectations. You must use a variety of methods together. The most important of these is the pursuit of high standards in all areas.\n\n### High standards are learned factors.\n\nHigh standards are not innate factors. High standards are the elements you can learn.\n\nIn fact, high standards can be easily learned when exposed to the right environment. For example, if you put a new person on a team that has a high standard, the person quickly adapts to it even though he has not a high standard.\n\nIn other words, a high standard is a highly contagious element.\n\nIf, on the other hand, there is a widespread culture of applying low standards, this kind of atmosphere quickly spreads throughout the team or company.\n\nIt is certain that experience in a high-standard environment will help. You can learn faster, especially if you understand some key principles related to high standards.\n\n### High standards should be applied for each discipline.\n\nWill those who have high standards automatically set high standards in other areas? Jeff Bezos says that the high standards should be applied differently in different disciplines.\n\nIn other words, if you are not in your field, you have to learn how to achieve high standards for that field.\n\nYou can think of yourself as an excellent person in every field, but there is always something short of it. Or there may be areas where you do not even know that the level is very low or there is no standard itself.\n\nEven if you think you are superior, you have to accept this possibility with open mind.\n\n### Factors to Achieve High Standards\n\nTo achieve a high standard, we must first be able to identify what is good enough to meet the high standards in the field. In other words, you have to be able to see what is great point and good point.\n\nSecond, we must develop a realistic sense of predicting the scope of work and work required to establish high standards.\n\nA hand-standing is a good example. Many people think that if they try, they will be able to do a hand-standing in two weeks. However, in reality, six months of practice must be practiced every day for a while.\n\nIf you think you can do it in two weeks, you are likely to give up.\n\nIf you can not realistically predict the amount of time and effort that will be required to achieve a goal, you will not be able to establish a standard.\n\nWhether you are an individual or a team member, you must realistically predict the scope and workload you need to establish high standards. In order to do this, we need to discuss with related parties in advance.\n\n### Do we need exceptional ability to achieve high standards?\n\nA soccer coach does not necessarily have to deal with the ball well like a player, and a film coach does not have to be good at acting like a actor. However, the bishop must be aware of the high standards of what is good shooting or what is good acting.\n\nThey also need to be able to tell realistic ranges of how much effort and time is required to meet high standards.\n\nIt is true that there must be a team member with the necessary skills, but not all team members need to have great capabilities.\n\n### What can be achieved if high standards are established?\n\nIf your company pursues high standards, you can provide better products and services to your customers. In addition, employment preference increases and employee tenure increases.\n\nIn addition, a company that has a culture of raising standards and achieving standards without voluntarily giving praise and encouragement will do even simple and easy things voluntarily.\n\nIn other words, if you set a high standard and have a mind to pursue it, you will work with a professional mind and you will have fun.\n\n\nHigher standards can be trained and applied differently across disciplines. You also need to be able to recognize what is a high standard and to be able to explicitly present realistic workloads to achieve this.\n\nIf you apply these four elements properly, you will not be able to apply everything from simple documentation to new business reviews.\n\nJeff Bezos’s original letter can be read below.\n\n[2017 Letter to Shareholders](https://blog.aboutamazon.com/company-news/2017-letter-to-shareholders/)\n\n---\n\n<center>\n[Attrest.com](http://www.attrest.com)\n</center>",
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      "body": "@@ -1663,16 +1663,20 @@\n astor.%0A%0A\n+### \n %E2%80%9CPastor,\n@@ -3383,10 +3383,8 @@\n .%E2%80%9D%0A%3E\n- -\n  Nor\n@@ -3401,16 +3401,17 @@\n t Peale%0A\n+%0A\n Norman V\n@@ -3755,8 +3755,67 @@\n despair.\n+%0A%0A%0A%3Ccenter%3E%0A%5BAttrest.com%5D(http://www.attrest.com)%0A%3C/center%3E\n",
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      "title": "Fairy tales for adults – precious things I have",
      "body": "<center>\n![precious_things_i_have_01.jpg](https://cdn.steemitimages.com/DQmf4Pmv96gDwRzLCi91kgK8snBVbANvRfBL2mzLGdwzJLe/precious_things_i_have_01.jpg)\n</center>\n\nA middle-aged man came to Pastor Norman Vincent Peale one day to ask him for counseling. The dejected man told Pastor Norman Vincent Peale.\n\n“Pastor, I have been doing business for a lifetime, and the business that I have worked hard and has succeeded has suddenly failed. I lost everything in my life. I have nothing now. How should I and my family live in the future?”\n\n<center>\n![precious_things_i_have_02.jpg](https://cdn.steemitimages.com/DQmdLhrdtum4i95qAYsq4B8G85SNPfL4D6Zq61EESmRde76/precious_things_i_have_02.jpg)\n</center>\n\nNorman Vincent Peale asked the man after taking out the paper and pen.\n\n“You lost everything? So, is there a wife?”\n\nThe man answered.\n\n“Yes. She is a loving and good wife who always trusts and take care of me.”\n\nPastor Norman Vincent Peale wrote on the paper that ‘wonderful wife’ and then asked the man again.\n\n“Do you have children?”\n\nThe man answered again.\n\n“Yes, there are three nice and cute kids who always laugh. So my heart is hurting.”\n\nPastor Norman Vincent Peale wrote on the paper, ‘Three nice, sweet little kids.’ And once again asked the man.\n\n“Do you have any precious friends?”\n\nThe man answered.\n\n“Yes, there are good and honest friends that everybody envies.”\n\nThe pastor wrote ‘good friends’ on paper and finally asked the man.\n\n“Are you healthy?”\n\nThe man confidently answered the pastor’s question.\n\n“Yes, I am healthy. It is very good.”\n\nThe pastor again wrote ‘Healthy Body’ on paper. The man who was watching the pastor’s actions told the pastor.\n\n“Pastor, now I have lost everything, I need advice on this situation, what should I do?”\n\n<center>\n![precious_things_i_have_03.jpg](https://cdn.steemitimages.com/DQmaghrf5fooxNeuyogCW3mtAfu4sdHg1aKSpiVk3b1uWTG/precious_things_i_have_03.jpg)\n</center>\n\nPastor Norman Vincent Peale listened to the man and wrote the following headings on the top of the list paper.\n\n### ‘The precious things that have lost everything but still have’\n\nThe man stared silently at the title and the list on the paper and said out loud.\n\n<center>\n![precious_things_i_have_04.jpg](https://cdn.steemitimages.com/DQmf47QMaVTZF5cgxBkyJMsPWZMRJFbit29CgdqXRuEXujm/precious_things_i_have_04.jpg)\n</center>\n\n“Thank you very much. I thought I lost everything. But I still have some precious things! I think I can stand up again for these precious things I have.”\n\n---\n\nSometimes we forget the importance of what we have. And sometimes I feel that we lack what we have.\n\nLooking at the successful people around you, you think your life is a failure. But once again, when we think about the precious things around us, there are still precious and precious things for us.\n\nThose precious things that we have not realized sometimes become the hope of life and become the spark of passion that makes us stand up again.\n\nIf you think that your life is a mess, take out the paper and write your thoughts on your own. You’ll find that there are still a lot of precious and precious things in your life.\n\n<center>\n![precious_things_i_have_05.jpg](https://cdn.steemitimages.com/DQmZpqYs45dQxN3Vriny5R7xQ6m7HKqCXJWtMVuuV1TGHnu/precious_things_i_have_05.jpg)\n</center>\n\n> “Make hope a habit. When hope becomes a habit, you can have a happy soul forever.”\n> - Norman Vincent Peale\nNorman Vincent Peel, known as the founder of Positive Thinking, is an American motivation speaker. In his childhood, he had to grow in a terrible sense of inferiority, but he developed himself with a positive mind. Since then, Norman Vincent Peale has worked as a pastor for 60 years and has offered a way to live a successful life for those in despair.",
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      "title": "A good company and a stupid company",
      "body": "<center>\n![good_and_stupid_company_01.jpg](https://cdn.steemitimages.com/DQmNPSER43xUzEtbZq7cT2NiqfgjbhxGDcKRbwpJHbagPKK/good_and_stupid_company_01.jpg)\n</center>\n\nI have been working as an IT freelancer for over 10 years and have had a chance to work with various clients. Working freelance, I feel that co-work with clients is a very important factor.\n\nWhen Cowork worked with a good client, the results were often good. Of course there are various hurdles and difficulties in the middle of the project. However, whatever the intermediate process, if the output is good, the project can be successfully completed.\n\n<center>\n![good_and_stupid_company_02.jpg](https://cdn.steemitimages.com/DQmVg5nnkat3QTF9cgFe5t56SSjjpb96GyeZb7MuzPWYLkw/good_and_stupid_company_02.jpg)\n</center>\n\nIn order to produce good results, the project must be carried out in a proper direction. Even if you only set exactly the goal you want to reach, your results are mostly good.\n\nSometimes I had a job once but I have a memorable client. They have different attitudes toward work or the way they work.\n\n<center>\n![good_and_stupid_company_03.jpg](https://cdn.steemitimages.com/DQmUCE1SKtEcKDkXB8cBNRJwGocyR2jZ6RMTL7UCjB4DoEf/good_and_stupid_company_03.jpg)\n</center>\n\n### In other words, they are people who “make things possible”.\n\nWhatever the start, whatever the intermediate process, they proceed as set goals. Whether they go straight ahead or turn away and reach there, they strive to achieve the set goals.\n\n<center>\n![good_and_stupid_company_04.jpg](https://cdn.steemitimages.com/DQmRayzrPdDtAWLfFweKbyJfKN2n9qZ9tMrG4AMvFMYTFbA/good_and_stupid_company_04.jpg)\n</center>\n\nOn the other hand, some people consider their position more important than pushing for work. They boast that it is only what I did when the results are good. If the results are not good, they will blame others, except himself.\n\nUnfortunately, most of these people have a major role in the company.\n\n<center>\n![good_and_stupid_company_05.jpg](https://cdn.steemitimages.com/DQmPQLiuD3BCBrERra1kt2cU4fNGRu5dUdRYYkDrHhX2rA8/good_and_stupid_company_05.jpg)\n</center>\n\nIn companies that work well can learn attitudes and manners about work.\n\n<center>\n![good_and_stupid_company_06.jpg](https://cdn.steemitimages.com/DQmXeRGnfq28Jnpn6vucJzqkwQiUYH4HVotcaemrrDAvvdU/good_and_stupid_company_06.jpg)\n</center>\n\nConversely, in companies that do not work well can learn about things that I should be careful of.\n\nThere are things you can learn not only in a company that works well but also in companies that do not work well.\n\nIt is strange to find something to learn from a company that works not well. But anyway, I’m doing my best as freelance and I have to make work possible that the project I’m working on is going to work.\n\n---\n\n<center>\n[Attrest korea](http://www.attrest.com)\n</center>",
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      "title": "Life is timing.",
      "body": "@@ -3066,8 +3066,56 @@\n u make.%E2%80%9D\n+%0A%0A---%0A%0A%3Ccenter%3E%0Ahttp://www.attrest.com%0A%3C/center%3E\n",
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      "body": "Upvote this blog post https://steemit.com/christianity/@bible.com/verse-of-the-day-hebrews-4-16-nlt",
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